View
4
Download
0
Category
Preview:
DESCRIPTION
nos de existncia um capital social, poltico, tcnico e reputacional que vem transformando a sociedade paulistana, e inspirando diversas cidades no Brasil e no mundo, conforme segue: A) capital social, poltico e reputacional A RNSP se constituiu numa fora poltica e social importante, congregando aproximadamente 700 organizaes bastante diversas, capazes de promover fundamentais transformaes na cidade. Esta fora permitiu tambm conquistas histricas no plano legislativo, como o Plano de Metas para a Cidade de So Paulo, que foi adotado por outras prefeituras, e a Proposta de Emenda Constituio (PEC 52/11). Conta com o apoio de lideranas comunitrias, entidades da sociedade civil, empresas dos
Citation preview
Why speak with the media?
What is a media interview?
A media interview is a call or meeting with a reporter or editor for print,
online, radio or television news. These calls can focus on a range of topics,
including company strategy, industry trends or topics that the reporter is
covering.
Most reporters are looking for information that no one else has published, so it pays to do your
homework.
Understand your audience.Research the reporter.Prepare to discuss your story.Gather supporting elements.
Know your message.
Stick with two or three key talking
points. Stay concise.
.
On or off the record, be cautious of what you tell a
reporter.Never say anything you
would not want to see in print.
Editors may ask you to review a quote for accuracy but never ask to review the complete article. That’s
a big no no.
An interview should be a two-way
conversation. Do not cut off a reporter, and
make sure she can digest everything you
have said.
Stop for a few seconds to think before continuing.
Keep your speech at an even rate.
Take a breather.
Mastering the art of a media interview isn’t difficult, but it
does require practice.
Follow these tips and you can join
the ranks of interview rockstars.
We’re here to help.
Recommended