Nutella

NUTELLA CREAMER“Mix the Happy”

IntroductionImported from Italy 45 years ago by Ferrero, USA.

No.1 selling branded hazelnut spread.

Introduced by Mr. Pietro Ferrero, a pastry maker.

Easily available & accepted internationally

Need of Organic Creamer

America’s Coffee Obsession

Part of morning routine

400 million cups per day

Hand-in-hand relationship of coffee and its creamer

Organic Nutella Creamer

Affordable

Healthy Rich soy product Use of organic soya bean

Loved Nutella taste

Easily available in various sizes

Customer’s InsightFor Nutella Addicts Teenagers & children

Who looking for yummy drink affordable price

That Provides best home made experience

Unlike any other organic creamer

BenefitsNutrient density.

No persistent pesticides

No synthetic breeding.

No antibiotics.

No GMOs.

Animal care.

Why will it be a big hit?Focused on in demand drink market.

Proved to be a universal desire.

Capitalized social proof.

New niche of obsession with Health

Competitors

60%20%

10%

8%

2%

Leading coffee creamer brands in the United States based on Sales

Nestle

International De-light

Silk

Mocha

Others

Launch Strategy Retail outlets availability

New promotions: Nutella member cards, discounts, customer rewards

New packaging for organic creamer

Free samples in shopping areas

Advertisement Strategy

Facebook Nutella creamer page & recipe

sharing

Facebook Ads for promotion

Pamphlets in newspaper with coupons

Thank You