Lean Startup eine Einfhrung Vortrag beim Lean Startup Circle FrankfurtRheinMain am 12.3.2014 Build MeasureLearn

Paul Herwarth von Bittenfeld Seit 2003 als Projektleiter, spter als Product Owner und aktuell als ScrumMaster bei //SEIBERT/MEDIA ttig. Scrum Product Owner (CSPO) und Scrum Professional (CSP) Twitter: @pherwarth

LEAN STARTUP

http://www.flickr.com/photos/betsyweber/6719450919/

A startup is an organizationA startup is an organization dedicated to creating somethingdedicated to creating something new under conditions ofnew under conditions of extremeextreme uncertaintyuncertainty. - Eric Ries. - Eric Ries http://www.flickr.com/photos/mikebehnken/5007703932/

http://www.flickr.com/photos/myfuturedotcom/6053042920/

Der Build Measure Learn-Zyklus http://practicetrumpstheory.com/wp-content/uploads/2009/12/buildmeasurelearn.jpg

Minimum Viable Product (MVP)

Lean Canvas fr ein Social Media Tool Painful aggregation of data over different services Easy to use One-shop- stop for Social Media Metrics One tracking for all services Personal analytics dashboard Number of Active Users Revenue Scrum team financed by existing business Social Media Heavy User (Twitter, Facebook, ) Small businesses Hosting Development Freemium Micro payments Marketing Performance tweet 1 234 5 67 8 9 "Your business model is your product" - Ash Maurya

Beispiele

http://www.flickr.com/photos/sea-turtle/5167883243/

http://www.flickr.com/photos/eugeniot/7698510122/

http://www.flickr.com/photos/fuzzhead/8141369585/

Fragen, Erfahrungsaustausch und Feedback gerne via: Twitter: @pherwarth XING LinkedIn Links: Offizielle Website: theleanstartup.com Blog von Ash Maurya: practicetrumpstheory.com Deutsche bersetzungen von Ash Maurya-Artikeln:blog.seibert-media.net