Strategies used to enter into Global Market

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PepsiCo, American multinational corporation(MNC) headquartered in NY with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain -based snacks, and other foods.

PepsiCo’s Beginnings

PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932.

CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi-Cola, was president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees in it’s beginnings.

Top Global Brands

PepsiCo offers products to over 200 countries and territories, and our Global Brands are our biggest sellers. These are PepsiCo’s flagship food and beverages: our 22 iconic, billion-dollar brands.

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Flagship Brand

Pepsi is one of the world’s most iconic and recognized consumer brands globally. Today, the Pepsi portfolio includes three products – Pepsi, Diet Pepsi and Pepsi MAX-- that each generates more than $1 billion in annual retail sales. Learn more about our flagship brand.

BIGCompetition

Foreign Market Entry Strategies

Merger And Acquisitions

Foreign Direct Investment

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Mergers and acquisitions is an aspect of corporate strategy, corporate finance and management dealing with the buying, selling, dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin, or a new field or new .

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Foreign Direct InvestmentThe investing company may make its overseas investment in a number of ways - either by setting up a subsidiary or associate company in the foreign country, by acquiring shares of an overseas company, or through a merger or joint venture.

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