Überblick Kommunikationsbranche

Konzept und Vorlesung:Dipl. Kommunikationswirt Andreas Wiehrdt

ABOVE-THE-LINE-COMMUNICATION

Lehrveranstaltung

Wie man erfolgreiche Kommunikationskampagnen plant

ÜBERBLICKKOMMUNIKATIONS-

BRANCHE

Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de

Die folgenden Folien und deren Inhalte sind geistiges Eigentum von Andreas Wiehrdt, München.

Die Nutzung wird ausdrücklich nur für private- beziehungsweise Bildungszwecke und nur auf Widerruf gestattet.

Die Vervielfältigung, Publizierung oder Weitergabe an Dritte, auch in Auszügen, ist ausdrücklich untersagt.


Meine Ziele

1. Überblick über die Agenturlandschaft

2. Was sich verändert

3. Die Herausforderungen

4. Networks

5. Rankings


Von „Mad Men“ zu „Digital natives“


Das typische Agenturteam

Creative DirectorDon Draper

New Business DirectorRoger Sterling

Account ExecutiveKen Cosgrove

Account DirectorPete Campbell

Copy WriterPeggy Olson

Head of MediaHarry Crane

Director of Agency Operations

Joan Harris


was verdient man in der werbung?

Creative Director130.000,- €

New Business Director120.000,- €

Account Executive38.000,- €

Account Director60.000,- €

Copy Writer39.000,- €

Head of Media65.000 €

Director of Agency Operations

35.000,- €

QUELLE: www.gehalt.de | 2012


was verdient man in der werbung?


herausforderungen der kommunikationsbranche

• Sinkende Erlöse

• Mangel an qualifizierten Mitarbeitern

• Fragmentierung der Medien / Kanäle

• Emanzipation der Zielgruppen

• Intellektualisierung der Kommunikationstechnologien

• Wachsende Komplexität

• Internationalisierung der Märkte

• Entscheidungsdruck: Generalisten- versus Spezialistentum


inhabergeführte- versus network-Agenturen übung

Was spricht für – was gegen

Networkagenturen?

A

BWas spricht für –

was gegen inhabergeführte

Agenturen?


die grossen networksAGENCY FAMILY TREES 2010Primary holdings of the world’s top four agency companies by 2009 worldwide revenue

PUBLICIS GROUPE $6.29BNO. 3 WORLDWIDE REVENUE

This document (published Aprl 26, 2010), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2010) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.

HEADQUARTERS: NEW YORKMARKET CAP: $12.5 BILLION

HEADQUARTERS: DUBLINMARKET CAP: $13.7 BILLION

HEADQUARTERS: NEW YORKMARKET CAP: $4.4 BILLION

HEADQUARTERS: PARISMARKET CAP: $8.7 BILLION

AdAge.com/agencyfamilytrees2010Profiles of world’s top 50

agency firms, part ofpremium content

in AdAge.com’sDataCenter

U.S. REVENUE: $6.18 BILLIONWORLDWIDE EMPLOYEES: 63,000

WORLDWIDE REVENUE BY DISCIPLINE

Public relations$1.08 billion; 9.2%

Specialty communications$1.07 billion; 9.1%

Traditional mediaadvertising$5.20 billion; 44.3%

Customer relationshipmanagement$4.38 billion; 37.4%



Public relations &public affairs$1.25 billion; 9.2%

Branding & identity,healthcare & specialist communications$3.50 billion; 25.7%

Advertising, mediainvestmentmanagement$5.26 billion; 38.7%

Consumer insight$3.60 billion; 26.5%

U.S. REVENUE ESTIMATE: $2.72 BILLIONWORLDWIDE EMPLOYEES: 45,402

WORLDWIDE REVENUE BY DISCIPLINEMedia$1.32 billion; 21.0%

SAMS (SpecializedAgencies andMarketing Services)$2.77 billion; 44.0%

Advertising$2.20 billion; 35.0%



Healthcare$328 million; 5.4%

Constituency ManagementGroup1

$915 million; 15.2%

Marketingservices(excluding CMG)$646 million; 10.7%

Advertising & media$4.14 billion; 68.7%

GLOBAL NETWORKS

DDB WORLDWIDECOMMUNICATIONS GROUP $2.22BILLION

DDB Worldwide $1.11 BILLIONNETWORK LEAD AGENCY

Interbrand $195 MILLIONBRANDING CONSULTANCY

Tribal DDB $188 MILLIONDIGITAL AGENCY

TracyLocke $104 MILLIONPROMOTION AGENCY

Alma DDB $17 MILLIONHISPANIC AD AGENCY. OMNICOM OWNS 74%

Rodgers Townsend $13 MILLIONAD AGENCY

Roberts & Langer DDB $8 MILLIONAD AGENCY

Spike DDB $3 MILLIONAFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%

RAPP $588 MILLIONMARKETING SERVICES AGENCY AND NETWORK

Kern Organization $18 MILLIONMARKETING SERVICES AGENCY. PART OP RAPP NETWORK

BBDO WORLDWIDE $1.67BILLION

BBDO Worldwide $1.14 BILLIONNETWORK LEAD AGENCY

Proximity Worldwide $395 MILLIONDIGITAL AGENCY

Organic $136 MILLIONDIGITAL AGENCY

TBWA WORLDWIDE $1.52BILLION

TBWA Worldwide $1.02 BILLIONNETWORK LEAD AGENCY

Zimmerman Advertising $134 MILLIONAD AGENCY

Integer Group $127 MILLIONPROMOTION AGENCY

Tequila $110 MILLIONMARKETING SERVICES AGENCY

TBWA/WorldHealth $70 MILLIONHEALTHCARE AGENCY

Agency.com $47 MILLIONDIGITAL AGENCY

OTHER AGENCIES 180 Amsterdam/180 LA $40 MILLIONAD AGENCY. OMNICOM OWNS 51%

Agency Rx $24 MILLIONHEALTHCARE AGENCY

Alcone Marketing Group $37 MILLIONPROMOTION AGENCY

Arnell Group $16 MILLIONAD AND BRANDING AGENCY

Beanstalk Group $12 MILLIONBRANDING CONSULTANCY

Bernard Hodes Group $57 MILLIONRECRUITMENT AGENCY

C2 Creative $12 MILLIONEVENT MARKETING. PART OF RADIATE GROUP

GLOBAL NETWORKS

YOUNG & RUBICAMBRANDS $2.65 BILLION

Y&R $932 MILLIONNETWORK LEAD AGENCY

Sudler & Hennessey $126 MILLIONHEALTHCARE AGENCY

Landor Associates $121 MILLIONBRANDING CONSULTANCY

Cohn & Wolfe $117 MILLIONPR AGENCY

VML $91 MILLIONDIGITAL AGENCY

Bravo Group $29 MILLIONHISPANIC AD AGENCY

Kang & Lee Advertising $16 MILLIONASIAN-AMERICAN AD AGENCY

SicolaMartin $7 MILLIONAD AGENCY

Robinson Lerer & Montgomery NAPR AGENCY

WUNDERMAN $828 MILLIONMARKETING SERVICES AGENCY AND NETWORK

Blast Radius $55 MILLIONVANCOUVER-BASED DIGITAL AGENCY.IN WUNDERMAN NETWORK

Zaaz $25 MILLIONDIGITAL AGENCY. IN WUNDERMAN NETWORK

RTC Relationship Marketing $25 MILLIONDIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK

Designkitchen $11 MILLIONDIGITAL AGENCY. IN WUNDERMAN NETWORK

BURSON-MARSTELLER $385 MILLIONPR AGENCY AND NETWORK

Proof $12 MILLIONAD AGENCY. PART OF BURSON-MARSTELLER NETWORK

OGILVY & MATHER $1.75 BILLION

OgilvyOne Worldwide $683 MILLIONMARKETING SERVICES AGENCY

Ogilvy & Mather Advertising $585 MILLIONNETWORK LEAD AGENCY

Bates 141 $126 MILLIONHONG KONG-BASED MARKETING COMMS. NETWORK

OgilvyPublic Relations Worldwide $122 MILLIONPR AGENCY

Neo@Ogilvy $103 MILLIONDIGITAL MEDIA AGENCY

Ogilvy Healthworld $90 MILLIONHEALTHCARE AGENCY

OgilvyAction $45 MILLIONMARKETING SERVICES AGENCY

JWT $1.12 BILLION

JWT $1.07 BILLIONNETWORK LEAD AGENCY

JWT Specialized Comms. $36 MILLIONRECRUITMENT AND OTHER SERVICES

Malone Advertising $18 MILLIONMARKETING SERVICES AGENCY

OTHER AGENCIES Cline Davis & Mann $147 MILLIONHEALTHCARE AGENCY

Corbett AccelHealthcare Group $61 MILLIONHEALTHCARE AGENCY

Critical Mass $75 MILLIONDIGITAL AGENCY. OMNICOM OWNS 54%

Dieste $39 MILLIONHISPANIC AD AGENCY

Direct Partners $17 MILLIONDIRECT MARKETING AGENCY

Doremus $39 MILLIONBUSINESS-TO-BUSINESS AGENCY

Element 79 $24 MILLIONAD AGENCY

Footsteps $8 MILLIONMULTICULTURAL AD AGENCY. OMNICOM OWNS 49%

GMR Marketing $78 MILLIONEVENT MARKETING AGENCY.

Goodby, Silverstein& Partners $105 MILLIONAD AGENCY

Grizzard Communications Group $32 MILLIONDIRECT MARKETING AGENCY

GSD&M Idea City $65 MILLIONAD AGENCY

Harrison & Star $55 MILLIONHEALTHCARE AGENCY

Javelin $46 MILLIONDIRECT MARKETING AGENCY

LatinWorks $20 MILLIONHISPANIC AD AGENCY. OMNICOM OWNS 49%

LyonHeart $30 MILLIONHEALTHCARE AGENCY

Marketing Arm $102 MILLIONMARKETING SERVICES AGENCY GROUP

Martin Williams Advertising $37 MILLIONAD AGENCY

Merkley & Partners $43 MILLIONAD AGENCY

Russ Reid Co. $26 MILLIONDIRECT MARKETING AGENCY

Siegel & Gale $37 MILLIONBRANDING CONSULTANCY

Targetbase $82 MILLIONMARKETING SERVICES AGENCY

Unit 7 $22 MILLIONDIRECT MARKETING AGENCY

MEDIA AGENCIES

OMNICOM MEDIA GROUP $1.33BILLION

OMD Worldwide $730 MILLIONMEDIA AGENCY

PHD $138 MILLIONMEDIA AGENCY

Resolution Media $14 MILLIONSEARCH MARKETING AGENCY

Novus Print Media Network NAMEDIA AGENCY

PUBLIC RELATIONS

PUBLIC RELATIONS $1.08BILLION

FLEISHMAN-HILLARD $405 MILLIONPR AGENCY AND NETWORK

GMMB $30 MILLIONPOLITICAL AD AGENCY. PART OF FLEISHMAN-HILLARD NETWORK

Ketchum $218 MILLIONPR AGENCY

Porter Novelli $196 MILLIONPR AGENCY

Brodeur Partners $76 MILLIONPR AGENCY

Cone $10 MILLIONPR AGENCY

GREY GROUP $912MILLION

Grey $505 MILLIONNETWORK LEAD AGENCY

G2 $280 MILLIONMARKETING SERVICES AGENCY

GHG $110 MILLIONHEALTHCARE AGENCY

Batey $8 MILLIONSINGAPORE-BASED AGENCY NETWORK

Wing $8 MILLIONHISPANIC AD AGENCY

UNITED GROUP $86 MILLION

Berlin Cameron United $15 MILLIONAD AGENCY

Cole & Weber United $11 MILLIONAD AGENCY

OTHER AGENCIES Hill & Knowlton $330 MILLIONPR AGENCY

CommonHealth $156 MILLIONHEALTHCARE AGENCY

Tapsa $30 MILLIONMADRID-BASED AD AGENCY

Brand Union $13 MILLIONAD AGENCY

WPP DIGITAL $221MILLION

24/7 Real Media $110 MILLIONDIGITAL AD NETWORK

Bridge Worldwide $49 MILLIONDIGITAL AGENCY

Schematic $40 MILLIONDIGITAL AGENCY

Blue Interactive Marketing $11 MILLIONSINGAPORE-BASED DIGITAL AGENCY

HeathWallace $8 MILLIONU.K.-BASED WEB DESIGN FIRM. WPP OWNS 75%

Quasar Media $4 MILLIONINDIA-BASED DIGITAL AGENCY. WPP OWNS 75%

MEDIA AGENCIES

GROUP M $2.06 BILLION

Mindshare Worldwide $713 MILLIONMEDIA AGENCY

MEC $595 MILLIONMEDIA AGENCY

MediaCom $570 MILLIONMEDIA AGENCY

Group M Search $90 MILLIONSEARCH MARKETING AGENCY

Maxus $90 MILLIONMEDIA AGENCY

Kinetic NAOUT-OF-HOME MEDIA AGENCY

WPP INVESTMENTS Asatsu-DK $451 MILLIONTOKYO-BASED AD AGENCY. WPP OWNS 24%

BPG Group (Bates PanGulf) $50 MILLIONDUBAI-BASED AGENCY NETWORK. WPP OWNS 40%

Brierley & Partners $24 MILLIONCRM AGENCY. WPP OWNS 20%

Chime Communications $193 MILLIONLONDON-BASED AGENCY COMPANY. WPP OWNS 16%

HighCo $96 MILLIONFRANCE-BASED MARKETING SERVICES FIRM. WPP OWNS 34.1%

STW Group $213 MILLIONSYDNEY-BASED AGENCY COMPANY. WPP OWNS 20.6%

UniWorld Group $22 MILLIONMULTICULTURAL AGENCY. WPP OWNS 49%

MARKET RESEARCH Kantar $3.60 BILLIONMARKET RESEARCH GROUP

GLOBAL NETWORKS

MCCANN WORLDGROUP $2.67BILLION

McCann Erickson Worldwide $1.42 BILLIONNETWORK LEAD AGENCY

Weber Shandwick $360 MILLIONPR AGENCY. ALIGNED WITH MCCANN WORLDGROUP

MRM Worldwide $260 MILLIONDIGITAL AND DIRECT MARKETING AGENCY

Momentum Worldwide $175 MILLIONMARKETING SERVICES AGENCY

McCann HealthcareWorldwide $138 MILLIONHEALTHCARE AGENCY

Martin Agency $112 MILLIONAD AGENCY

FutureBrand $56 MILLIONBRANDING CONSULTANCY. ALIGNED WITHMCCANN WORLDGROUP

Campbell Mithun $53 MILLIONAD AGENCY

TM Advertising $34 MILLIONAD AGENCY

Avrett Free Ginsberg $19 MILLIONAD AGENCY

Fitzgerald & Co. $18 MILLIONAD AGENCY

Gotham $17 MILLIONAD AGENCY

Casanova Pendrill $10 MILLIONHISPANIC AD AGENCY

DRAFTFCB $1.18BILLION

DraftFCB $885 MILLIONNETWORK LEAD AGENCY

R/GA $132 MILLIONDIGITAL AGENCY

DraftFCB Healthcare $112 MILLIONHEALTHCARE AGENCY

Hacker Group $32 MILLIONDIRECT MARKETING AGENCY

Rivet $14 MILLIONPROMOTION AGENCY

LOWE & PARTNERS $543 MILLION

Lowe & Partners $253 MILLIONAD AGENCY. REVENUE FOR LOWE OUTSIDE NORTH AMERICA

Deutsch $177 MILLIONAD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK

Lowe Healthcare Worldwide $80 MILLIONHEALTHCARE AGENCY. REPORTS INTO DEUTSCH

Huge $33 MILLIONDIGITAL AGENCY. 51% OWNED BY INTERPUBLIC

OTHER AGENCIES Accentmarketing $11 MILLIONHISPANIC AGENCY. INTERPUBLIC OWNS 49%

Campbell-Ewald $161 MILLIONAD AGENCY

Carmichael Lynch $41 MILLIONAD AGENCY

Cubocc NAADVERTISING AND MARKETING SERVICES AGENCY BASED INBRAZIL. INTERPUBLIC BOUGHT CUBOCC IN MARCH 2010

Dailey $24 MILLIONAD AGENCY

DeVries Public Relations $18 MILLIONPR AGENCY

GolinHarris $109 MILLIONPR AGENCY

Hill Holliday $160 MILLIONAD AGENCY

IW Group $11 MILLIONASIAN-AMERICAN AGENCY. INTERPUBLIC OWNS 49%

Jack Morton Worldwide $95 MILLIONEVENT MARKETING AGENCY

Mullen $83 MILLIONAD AGENCY

MWW Group $36 MILLIONPR AGENCY

Octagon $121 MILLIONSPORTS AND ENTERTAINMENT MARKETING AGENCY

Siboney USA $5 MILLIONHISPANIC AGENCY. INTERPUBLIC OWNS 49%

Tierney Communications $11 MILLIONAD AGENCY

Translation Consulting& Brand Imaging $6 MILLIONAD AND BRANDING AGENCY. INTERPUBLIC OWNS 60%

MEDIA AGENCIES

MEDIABRANDS $686MILLION

UM $368 MILLIONMEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP

Initiative $248 MILLIONMEDIA AGENCY. ALIGNED WITH DRAFTFCB

Wahlstrom Group $20 MILLIONDIRECTORY AGENCY. PART OF GEOMENTUM

Reprise Media $14 MILLIONSEARCH MARKETING AGENCY

Magna NAMEDIA NEGOTIATION AND RESEARCH UNIT

GLOBAL NETWORKS

PUBLICIS $1.06BILLION

Publicis $875 MILLIONNETWORK LEAD AGENCY

Publicis Modem & Dialog $170 MILLIONMARKETING SERVICES AGENCY

Publicis & Hal Riney $17 MILLIONAD AGENCY

LEO BURNETTWORLDWIDE $1.10BILLION

Leo Burnett Worldwide $777 MILLIONNETWORK LEAD AGENCY

Arc Worldwide $247 MILLIONMARKETING SERVICES AGENCY

Beacon Communications $61 MILLIONJAPANESE AD AGENCY. PUBLICIS OWNS 66%;DENTSU OWNS 34%

Lapiz Hispanic Marketing $6 MILLIONHISPANIC AD AGENCY

Vigilante $4 MILLIONMULTICULTURAL AD AGENCY

SAATCHI & SAATCHI $759MILLION

Saatchi & Saatchi $650 MILLIONNETWORK LEAD AGENCY

Team One $50 MILLIONAD AGENCY

Saatchi & Saatchi X $41 MILLIONPROMOTION AGENCY

Conill $18 MILLIONHISPANIC AD AGENCY

OTHER AGENCIES

Bartle Bogle Hegarty $155 MILLIONLONDON-BASED AD AGENCY. PUBLICIS OWNS 49%

Fallon Worldwide $68 MILLIONAD AGENCY

Kaplan Thaler Group $65 MILLIONAD AGENCY

BurrellCommunications Group $22 MILLIONAFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%

Bromley Communications $16 MILLIONHISPANIC AD AGENCY. PUBLICIS OWNS 49%

Amazon Advertising $4 MILLIONAD AGENCY. PUBLICIS OWNS 35%

MEDIA & DIGITAL AGENCIES: VIVAKI

ZENITHOPTIMEDIA $779MILLION

ZenithOptimedia $673 MILLIONMEDIA AGENCY. INCLUDES ZENITH MEDIA USA ANDOPTIMEDIA INTERNATIONAL U.S.

Moxie Interactive $60 MILLIONDIGITAL AGENCY

Performics $31 MILLIONSEARCH MARKETING AGENCY

Ninah $15 MILLIONECONOMETRIC MODELING

STARCOM MEDIAVESTGROUP $809 MILLION

Starcom MediaVest Group $749 MILLIONMEDIA AGENCY

SMG PERFORMANCE MARKETING $31 MILLIONMARKETING SERVICES AGENCY GROUP

SMG Search $14 MILLIONSEARCH MARKETING. PART OF PERFORMANCE MARKETING

Spark Communications $13 MILLIONMEDIA AGENCY

Tapestry $11 MILLIONSTARCOM’S MULTICULTURAL MEDIA AGENCY

MV42 $6 MILLIONMEDIAVEST’S MULTICULTURAL MEDIA AGENCY

DIGITAS $550 MILLION

Digitas $443 MILLIONDIGITAL AGENCY

Digitas Health $107 MILLIONDIGITAL HEALTHCARE AGENCY

OTHER VIVAKI NA

Razorfish $409 MILLIONDIGITAL AGENCY

Medias & Regies Europe $84 MILLIONOUT-OF-HOME ADVERTISING

Denuo $6 MILLIONCONSULTANCY. PART OF VIVAKI

Phonevalley NAMOBILE-MARKETING AGENCY

HEALTHCARE AGENCIES

PUBLICIS HEALTHCARE COMMUNICATIONS GROUP $452MILLION

Medicus Lifebrands/Publicis Lifebrands $111 MILLIONPART OF PUBLICIS HEALTHCARE

Saatchi & SaatchiHealthcare Advertising $47 MILLIONPART OF PUBLICIS HEALTHCARE

Saatchi & Saatchi Wellness $27 MILLIONPART OF PUBLICIS HEALTHCARE

Williams Labadie $15 MILLIONPART OF PUBLICIS HEALTHCARE

Saatchi & SaatchiHealthcare Innovations $11 MILLIONPART OF PUBLICIS HEALTHCARE

PUBLIC RELATIONS & EVENTS

MS&L GROUP $488MILLION

MS&L $237 MILLIONPR AGENCY

Kekst & Co. $39 MILLIONPR AGENCY

Relay $16 MILLIONEVENT MARKETING AGENCY

PERCENT OF 2009 WORLDWIDE REVENUE BY REGIONOMNICOM PUBLICIS INTERPUBLIC

WPP1 GROUP GROUPE2 GROUP OF COS.

U.S. 34.7% 52.7% 43.3% 55.9%

EUROPE 38.7 30.7 34.9 22.9

REST OF WORLD 26.7 16.6 21.8 21.1

ASIA PACIFIC NA NA 11.0 9.5

LATIN AMERICA NA NA 4.8 5.1

ALL OTHER MARKETS NA NA 6.0 6.5

Source: Public documents. 1) Rest of world includes Central and Eastern Europe. 2) U.S. total isAd Age DataCenter estimate.

OMNICOM GROUP $11.72BNO. 2 WORLDWIDE REVENUE

WPP $13.60BNO. 1 WORLDWIDE REVENUE

INTERPUBLIC GROUP OF COS. $6.03BNO. 4 WORLDWIDE REVENUE

1. Interpublic discipline percentages are Ad Age estimates exceptfor Constituency Management Group, which is actual. CMGhouses PR agencies, Jack Morton Worldwide, Octagon,FutureBrand and certain other marketing services.Dentsu owns 15% of Publicis Groupe

Publicis owns 1% of Interpublic Group

ABOUT AGENCY FAMILY TREES 2010PUBLISHED APRIL 26, 2010. ORDER AD AGE’S AGENCY ISSUE,INCLUDING THE AGENCY FAMILY TREES POSTER: 1-888-288-5900.

The poster shows 2009 revenue for key agency networks andagencies (advertising, marketing services, media and publicrelations) owned by the world’s Big 4 agency companies. Agencynetworks are in orange; agencies are in black. Not all units areshown; network listings not comprehensive. Ad Age DataCenterestimated revenue for networks and agencies. Figures are rounded.

Total revenue for agency companies is from publicdocuments. Revenue is worldwide except where indicated.Market-cap figures are as of April 16, 2010.

Advertising Age’s DataCenter produced this poster and apremium subscriber database, including details on holdings of theworld’s top 50 agency companies, as part of Agency Report 2010.

See more detail, including agency descriptions, links and relatedAd Age articles, in the Agency Family Trees 2010 database:AAddAAggee..ccoomm//aaggeennccyyffaammiillyyttrreeeess22001100

See rankings of more than 800 agencies by U.S. revenue anddisciplines such as digital, direct marketing and public relations:AAddAAggee..ccoomm//aaggeennccyyrreeppoorrtt22001100

agencyfamilytrees2010 v17.qxp 4/19/2010 5:12 PM Page 1

QUELLE: AdvertisingAge‘s Agency Family Trees 2010


inhabergeführte Agenturen


Die kreativsten köpfe


Die Werbefachpresse


Dies ist nur ein Auszug aus den kompletten Trainingsunterlagen zum Thema.

Wenn Sie das Thema interessiert beziehungsweise Sie Ihre Mitarbeiter in diesem oder einem anderen Job-relevanten Thema von didaktisch versierten

Branchen-Insider trainieren lassen möchten, freue ich mich auf Ihre Kontaktaufnahme

Andreas WiehrdtKontakterschule

Cheftrainer

www.kontakterschule.de+49. (0)1 51. 50 67 67 92


Mein Profil

„Andreas Wiehrdt ist Werber aus Leidenschaft; Berater, Trainer, Coach und Dozent. Erfahrung aus über 20 Jahren in der Marketing- und Werbewelt als Berater und Stratege in internationalen Full-Service-Agenturen für Blue-Chip-Marken fließen in seine Workshops und Keynotes für viele relevante Themen rund um Marketing und Werbung ein.

Er arbeitet lieber als kreativer Wissensvermittler, Katalysator und Moderator denn als Dozent. Konsequenterweise wird das Wissen in seinen Workshops gemeinsam erarbeitet und durch anregende Übungen gefestigt.“

schreibt DESIGNERDOCK München, die Personalberatung für die Kreativindustrie www.designerdock.de

Andreas WiehrdtEhrengutstr. 1980469 München

01 51.50 67 67 [email protected]

www.wiehrdt.dewww.kontakterschule.de