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7 Startup Rules - Google JUMPSTARTStefan KorsenBusiness Development Consultant - Google Marketing SolutionsJuly 4, 2017
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Rule #1 - Idea
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JUMPSTART Example: Pawnshop
● helps people to determine the value of their jewellery
● offers repair and maintenance of precious watches
● gives pawn loans
● purchases and sells jewellery and watches
● organizes auctions
Tool: Google Trends
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Rule #2 - Business Model
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JUMPSTART Example (negative): Online-Shop for Toys
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Tool: Keyword Planner
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Keyword Planner Inside:
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Rule #3 - Sales
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Know your Customer: The Journey to Online Purchase
Food
Finance
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Tool: Think with Google
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Think with Google Inside: Gamers are more likely to purchase certain goods than general online population
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Rule #4 - Measurement
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Tools: Google Analytics & Google AdWords
Rule #5 - Speed
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Tool: Test my Site
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+/- 20 %Media targeting impact range
+/- 80 %Creative quality impact range
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Rule #6 - Creative
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Tool: Google Web Designer
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Rule #7 - Video
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Example: One Dollar Shave Club
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Tools Overview
➔ Google Trends: trends.google.com
➔ Keyword Planner: adwords.google.com/home/tools/keyword-planner
➔ Think with Google: thinkwithgoogle.com
➔ Analytics: analytics.google.com
➔ AdWords: adwords.google.com
➔ Test my Site: testmysite.withgoogle.com
➔ Google Web Designer: google.com/webdesigner
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The Google JUMPSTART Programm
Five ways to benefit from partnering with Google:
★ A direct contact at Google
★ Industry-specific information
★ Creation and optimization of campaigns
★ Advice about new strategic directions
★ Google products Participation in beta tests
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Your Google JUMPSTART Contact
Stefan KorsenBusiness Development Consultant - Google Marketing Solutions
[email protected]+49 40 808179 425
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Further Start Up Options
Google Marketing Solutions for Start Ups
events.withgoogle.com/gms-for-startups/
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