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1 | © mind to matter GmbH | http://mind-to-matter.com Agile Business Development Agile World – München 2016 12.07.2016

Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

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Page 1: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

1 | © mind to matter GmbH | http://mind-to-matter.com

Agile Business Development

Agile World – München 2016

12.07.2016

Page 2: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

2 | © mind to matter GmbH | http://mind-to-matter.com

MIND TO MATTER

JensKorte#STRCTRZR

SvenRichter#CHLNGR

Page 3: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done
Page 4: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

Was machen wir hier eigentlich?

Page 5: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

5 | © mind to matter GmbH | http://mind-to-matter.com

Prozess Perspektive

Page 6: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

6 | © mind to matter GmbH | http://mind-to-matter.com

Lebensabschnitte und Entwicklungsstufen

IDEE €

Page 7: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

7 | © mind to matter GmbH | http://mind-to-matter.com

Lebensabschnitte und Entwicklungsstufen

IDEE €

Page 8: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

8 | © mind to matter GmbH | http://mind-to-matter.com

Lebensabschnitte und Entwicklungsstufen

IDEE

Entdecken Validieren Umsetzen Betreiben

Page 9: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

9 | © mind to matter GmbH | http://mind-to-matter.com

Lebensabschnitte und Entwicklungsstufen

IDEE €

Entdecken Validieren Umsetzen Betreiben

Welche Möglichkeiten

gibt es?

Lohnt sich die

Umsetzung?

Wie umsetzen?

Wie den Kunden

glücklich machen?

Page 10: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

10 | © mind to matter GmbH | http://mind-to-matter.com

Organisations-Perspektive

Page 11: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

11 | © mind to matter GmbH | http://mind-to-matter.com

Ebenen und GranularitätMarkt und Ökosystem

Market and EcosystemGeschäftsfeldBusiness Context

Page 12: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

12 | © mind to matter GmbH | http://mind-to-matter.com

Ebenen und GranularitätMarkt und Ökosystem

Market and EcosystemGeschäftsfeldBusiness Context

KundensegmentCustomer Segment

GeschäftsmodellBusiness Model

Page 13: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

KeyPartnerships KeyActivities ValuePropositions

Key Resources

CostStructure RevenueStreams

CustomerRelationships

Channels

CustomerSegments

Subscription

Marge

App Purchase

orderbird PRO

Harware Vendor

Apple

personal assistance

Gastronomy Professional

Gastronomy Starter

App Store

Automated Service

Sales & Cust. Care Team

Customer Referrals

Webshop

Payment Transaction

orderbird PAY

wirecard

Platform Operations

Page 14: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

14 | © mind to matter GmbH | http://mind-to-matter.com

Ebenen und Granularität

ProblemSolution

Markt und ÖkosystemMarket and Ecosystem

GeschäftsfeldBusiness Context

KundensegmentCustomer Segment

KundenaufgabenJobs to be done

GeschäftsmodellBusiness Model

WertangebotValue Proposition

Page 15: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done
Page 16: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

16 | © mind to matter GmbH | http://mind-to-matter.com

Ebenen und Granularität

ProblemSolution

Markt und ÖkosystemMarket and Ecosystem

Touchpoints

GeschäftsfeldBusiness Context

KundensegmentCustomer Segment

KundenaufgabenJobs to be done

GeschäftsmodellBusiness Model

WertangebotValue Proposition

Lösungskomposition= Produkte und DienstleistungenSolution Composition

Kunden-LebenszyklusCustomer Life Cycle

Join

Use

Leave

Service

Product

Service

Page 17: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done
Page 18: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

18 | © mind to matter GmbH | http://mind-to-matter.com

Ebenen und Granularität

ProblemSolution

Markt und ÖkosystemMarket and Ecosystem

Join

Use

Leave

Service

Product

Service

Touchpoints

RequirementFunctionality

CapabilityFeature

NeedWishProduct

GeschäftsfeldBusiness Context

KundensegmentCustomer Segment

KundenaufgabenJobs to be done

GeschäftsmodellBusiness Model

WertangebotValue Proposition

Lösungskomposition= Produkte und DienstleistungenSolution Composition

Produkt- undDienstleistungsbausteineFeatures and Capabilities

Kunden-LebenszyklusKundenerlebnis

Customer Life Cycle

KundenbedürfnisCustomer Needs

User Experience

Use

Page 19: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done
Page 20: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

20 | © mind to matter GmbH | http://mind-to-matter.com

Die Karte

Page 21: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

Geschäftsfeld

Geschäftsmodell

Produkte und Dienstleistungen

Entdecken Validieren Umsetzen BetreibenLEBENSZYKLUS-PHASENEBENEN

Funktionalitäten und Features

Produktkomposition

21 | © mind to matter GmbH | http://mind-to-matter.com

IDEE €

Page 22: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

Geschäftsfeld

Geschäftsmodell

Produkte und Dienstleistungen

Entdecken Validieren Umsetzen BetreibenLEBENSZYKLUS-PHASENEBENEN

Funktionalitäten und Features

Produktkomposition

22 | © mind to matter GmbH | http://mind-to-matter.com

IDEE €

Business Model Generation

Value Proposition Design

Service Design

Design Thinking

LeanStartup

ScaledAgility

ScrumKanban

XP

LeanKanban

UX Design

Design Sprint

Rapid Prototyping

DevOps

Job-to-be-done

Discovery Driven Planning

Problem-Solution-Clash Strategy Portolio

Management

User Centered Design

Page 23: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

23 | © mind to matter GmbH | http://mind-to-matter.com

Anwendungsbeispiel 1

Page 24: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done
Page 25: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

Geschäftsfeld

Geschäftsmodell

Produkte und Dienstleistungen

Entdecken Validieren Umsetzen BetreibenLEBENSZYKLUS-PHASENEBENEN

Funktionalitäten und Features

Produktkomposition

25 | © mind to matter GmbH | http://mind-to-matter.com

Page 26: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

26 | © mind to matter GmbH | http://mind-to-matter.com

Anwendungsbeispiel 2

Page 27: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

Stories Tasks

User Story Map Backlog / Taskboard System

Done

Stories Tasks Done

Page 28: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

Geschäftsfeld

Geschäftsmodell

Produkte und Dienstleistungen

Entdecken Validieren Umsetzen BetreibenLEBENSZYKLUS-PHASENEBENEN

Funktionalitäten und Features

Produktkomposition

28 | © mind to matter GmbH | http://mind-to-matter.com

Page 29: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

29 | © mind to matter GmbH | http://mind-to-matter.com

Was ist jetzt anders?

Page 30: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done
Page 31: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done
Page 32: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done
Page 33: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

33 | © mind to matter GmbH | http://mind-to-matter.com

?

Page 34: Agile Business Development · Design Service Design Design Thinking Lean Startup Scaled Agility Scrum Kanban XP Lean Kanban UX Design Design Sprint Rapid Prototyping DevOps Job-to-be-done

34 | © mind to matter GmbH | http://mind-to-matter.com

Kontakt

mind to matter GmbHLychener Str. 1110437 Berlin

[email protected]