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STRATEGIC EXTENSION PLAN:
A STRATEGIC EFFORT TO ENSURE AGROFOOD SUPPLY
AGREX’17
Vison - Toward the establishment of a competitive agriculture industry production of quality, safe, environmentally friendly products and export oriented
Mission : To provide quality and effective services to agr0-entreprenuers through the adoption of latest technology on food production (Agric. Extension ) and To provide agriculture regulatory services to increase our competitiveness and safeguard the nation’s agriculture industry/sector (Regulatory services).
• Introduction to Agricultural Extension, EA in Malaysia • Success stories of Agricultural Extension in Malaysia • Quality Agricultural Extension System • Challenges in Agro-food production in 2017 and ahead. • Strategic Agricultural Extension Plan • Conclusion.
FRAMEWORK OF PRESENTATION
Agricultural Extension in General • Agricultural extension was once known as the application of scientific research, knowledge and technologies to improve agricultural practices through farmer education. • The field of extension now encompasses a wider range of communication and learning theories and activities (organized for the benefit of rural people) by professionals from different disciplines. • There is no widely accepted definition of agricultural extension, but to see how this field has evolved over the past 50+ years.
• Agriculture Extension services in Malaysia has evolved from personal CROPS-BASED to TnV to PROJECT IMPACTED APPROACH to GROUP FARMING and
• now the QUALITY AGRICULTURE EXTENSION SYSTEM, a rebranded system from Agro-technology Extension System, starting from 2016
• The evolution and transformation of the extension system – A way to approach and assist farmers in the process of adoption modern farming technology.
• Improvement and betterment of the extension system leads to the implementation of MS ISO 9000 Quality System as a mean to improve extension delivery system
AGRICULTURAL EXTENSION SERVICES -AN EVOLUTION
SUCCESS STORY
Name: Mohd Syukor bin Ahmad
Age: 36 years
Type of Project: Oyster Mushrooms
Farm Location : No.5, Lorong 1 Jalan BBP 3, Taman Batu Berendam, Putra, Melaka.
Value of Production: RM 207, 000/year
Total of Production: 26 mt
Capital: RM10,000.00
Train 160 new young agropreneur via courses
Previous Income: RM 13,600 per month
Income 2015: RM 17,000 per month
New
YOUNG AGROPRENEUR : SINAR SYURAWIE ENTERPRISE
Name: Azrul Hisham Bin A. Rahman
Age: 32 years
Type of Project: Planting Of Rock Melon (Fertigation)
Farm Area : 0.7 hectare (36 rain shelter)
Total of Production(2015): 22.8 Tonnes per year
Value of Production(2015): RM 102,728/year
Previous Income: RM 3,000/months
Income 2015: RM 6,375/months
EXisting
YOUNG AGROPRENEUR : AGRIMOF ENTERPRISE
Name: Nurul Hakimi Binti Shahri
Age: 36 years
Type of Project: Mushrooms (4 Units Mushroom House)
Farm Location : Lot 2097, Jalan Bekoh, Tangkak, Johor
Value of Production (2015) : RM 194,400/year
Total Production (2015) : 20.6 Tonnes
Capital: RM 40,000
Marketing Channel : Mini Market, Fresh Market, Mydin Supermarket, Restaurant, Agrobazaar Shop
Previous Income: RM 11,000/months
Income 2015: RM 16,200/months
EXisting
YOUNG AGROPRENEUR: CAHAYA D’LEREK ENTERPRISE
Name: Zamzarina Zakaria
Age: 35 years
Type of Project: Food Processing (Cocodamia Chocolate IQ, Krukk Krakk Energy Chocolate, Crunchy Flake Cereal Cup)
Farm Location : No.48-B jalan Enau 15, Taman Teratai, 81300, Skudai, Johor
Value of Production (2015) : RM 160, 000/year
Local workforce : 6 persons
Capital: RM100,000.00
Marketing Channel : School Cooperatives, Halal-Shop, Agent and Stockist Entire Malaysia, Local Supermarket (13 outlets)
Previous Income : RM 2,153/months
Income 2015 : RM 14,000/months
YOUNG AGROPRENEUR : PELANGI NETWORK MANAGEMENT
New
Name: Izhar Bin Johari
Age: 40 years
Type of Project: Stingless Bee (200 Colonies)
Farm Location : Kampung Padang Panjang, Mukim Malau, 06000, Jitra, Kedah
Value of Production (2015) : RM 288,000 (Honey) : RM 1,600 (Honey Soap)
Total Production (2015) : 0.9 Tonnes
Capital: RM 50,000
Marketing Channel : Direct sales, Wholesale Market
Train 15 new young agropreneur via courses
Previous Income: RM 5,600/months
Income 2015 : RM 24,000/months (gross)
EXisting
YOUNG AGROPRENEUR
1000 Agro-entreprenuers with income more than RM4k per month
Currently, the Department of Agriculture, DoA has been rebranded to Quality Agricultural Extension System, QAES - a holistic extension approach adopted by the DoA. It involves planning of methodologies, activities and actions to achieve identified extension objectives which give impacts on the development of the agro-community, economy and environment as a whole
Quality Agricultural Extension System
15
Technology/ Information
EXTENSION AGENTS CLIENTS(ENTREPRENURS)
Feedbacks
Research
PROCESSES/IMPLEMENTATION OF EXTENSION
Projects
Technology
Information
Govt Plan
Economy betterment
Income
Satisfaction
Increased benefit
Social status increased
Profit
A Structured and scheduled extension activities that focuses on
technology transfer and adoption based on the
target groups’ needs, crop stage and locality of the project.
+ market extension
QUALITY AGRICULTURAL EXTENSION SYSTEM (QAES)
Implementation of QAES
QAES focuses on:
- Skills training to Extension agents
- Schedules visits based on crop calendar
- Involves all technical and state officers
- All department projects & Activities
Why Quality Agricultural Extension System, QAES ? ELEMENT of AGRICULTURAL TRANSFORMATION
BEFORE 1. Agro-food production for domestic 2. Traditional technology 3. Quality assurance thru Certification 4. Group Farming Mgt. 5. Small farmers 6. Unskilled old farmers 7. Business as usual 8. Agro-food production for self-
sufficient 9. etc
CURRENT AND FUTURE 1. Agro-food production for domestic & export 2. Mechanization & Auto – High tech, Biotech
and green technology 3. Quality assurance thru Certification 4. Centralized Mgt eg Estate mgt, Cooperative &
private company. 5. Agro-Entrepreneurs 6. Entry of graduates and investor in agro-food
production 7. Competitives 8. Agro-food production as business and profit
making 9. etc
MAIN QAES COMPONENTS
1. Subject matter Officer Training
2. Training of Extension Agent
3. Extension Visits
4. Expert Team Visits
TRANSFORMATION OF EXTENSION AGENT
The needs of competent EXTENSION AGENT
1. As a moderator, contact person, motivator and supervisor
2. As an Expert and resource person in adoption of modern technology.
3. Consultant in Agro-business and investment
4. Strategic agriculture development planner.
20
QAES
- TRANSFORMATION OF EXTENSION AGENT
EXTENSION AGENTS:
Lack of Knowledge, Skills & Confidence
REBRANDED EXTENSION AGENT:
Highly Knowledgeable, Skilled,
Confidence Communicable & Competitive
TRANSFER OF TECHNOLOGY
Good Agriculture Practices (GAP)
Good Manufacturing Practices (GMP)
QAES focuses on
23
CATEGORY BASIS OF PRODUCTION (Annual Production Value)
PROCESSING & AGRO-BASED INDUSTRY
(Annual Production Value)
Big Entrepreneur > RM 5 millions > RM25 millions
Medium Entrepreneur
RM 1 – RM 5 millions RM 10 – RM 25 millions
Small Entrepreneur
RM 200,000 – RM 1 million
RM 250,000 – RM 10 millions
Micro Entrepreneur
i. Small Agro-Entrepreneur ii. Farmer
RM 50,000 – RM 200,000
<RM 50,000
< RM 250,000
10
CATEGORIZING OF FARMERS
40% Farmers
40% Entrepreneurs
20% private company
317,924 Entrepreneurs
APPROACH ON TECHNOLOGY TRANSFER
• Farmers under Group Farming & individual and agro-youth
EXPERTS TEAM
EXTENSION AGENT
EXPERT TEAM
25
AN APPROACH ON TECHNOLOGY TRANSFER
• Farmers under Group Farming & individual and agro-youth
EXTENSION AGENT
2/23/2017 26
KHIDMAT NASIHAT -Membakar sisa tunggul padi &
jerami
KHIDMAT NASIHAT -Meracun rumpai 1/ padi batat & anak benih rumpai dengan
Glyphosate / glufosinate ammonium
DEMO -pengapuran
/zeolit
HANDS ON/GOTONG-ROYONG
-Meracun tikus 1, 10 – 15 stesen/ha
1 liter Drat + 50 kg umpan, 600 gm umpan/ha
KURSUS & HANDS ON -Pasang kayu T BPJ
-Masukan air ke sawah, pasang jaring
Dipintu air masuk, musnahkan telur SGE
Di tepi batas, parit & taliair.
KHN -Bajak II
KHN/KURSUS SMO -Bajak III,
Menyisir, membadai, -Meracun tikus II, -Rawatan benih &
Rendam
HARI LADANG -Tabur benih
150kg/ha,
DEMO -rata tanah
KHN -Bajak I,
HLT
-35 -20 -10 -45 -15 -22 -25 0 -2 -7 -40
Hands On- Kawalan SGE dgn
Baylucide
QAES for FARMERS Extension activities based on Scheduled and Crop Calendar Eg Paddy (Before Planting)
28
AN APPROACH ON TECHNOLOGY TRANSFER
EXPERTS TEAM
EXPERT TEAM VISITS
Expert Team comprises Technical Agriculture Officer gives consultation and expert advice on crop production matters to private company and entrepreneurs engaged in commercial agriculture food production
Experts Visit are carried out as scheduled visits or uopn request.
30
Lawatan oleh pakar pelbagai bidang, memberi khidmat nasihat teknikal dan perundingan bagi tujuan meningkatkan perniagaan dan membantu menyelesaikan masalah
MS ISO 9001:2008 – AGRICULTURAL EXTENSION SERVICES DEPARTMENT OF AGRICULTURE
1. Expert Training 2. Extension Agents Training 3. Extension Visits - Farmers training, demo plots, Mass Extension Activities 4. Technical Team Visits
FOCUS ACTIVITIES
ISO QUALITY SYSTEM IN PLACE
Challenges in Agro-food Production
33
2016
31.7 million
2050
50 million
Malaysia Population
URBANISATION
PENCAPAIAN PENGELUARAN & PENGELUARAN UNTUK EKSPORT BUAH-BUAHAN TERPILIH (mt) 2016
BUAH
SASAR
PENGELUARAN 2016
(MT)
PENGELUARAN
JAN - DIS 2016
SASAR PENGELUARAN
EKSPORT 2016 (MT)
PENGELUARAN UNTUK EKSPORT JAN
– DIS 2016 PENGELUARAN UNTUK
EKSPORT VS
PENGELUARAN (%)
(MT) (%) (MT) (%)
Tembikai 199,700 180,634 90 86,411 77,895 90 43
Durian 329,019 230,209 70 16,717 21,881 131 10
Nanas 235,910 117,466 50 39,903 33,257 83 28
Betik 55,370 57,734 104 27,596 24,739 90 43
Pisang 250,300 199,085 80 26,466 24,541 93 12
Belimbing 9,195 6,474 70 3,524 2,800 79 43
Manggis 24,040 18,111 75 11,283 4,622 41 26
Nangka 24,257 22,294 92 5,180 4,050 78 18
Jambu Batu 51,070 59,843 117 2,471 2,270 92 4
Rambutan 45,465
38,412 84 1,889 2,154 114 6
JUMLAH 1,224,326
930,262 76 221,440 198,209 90 21
*Sumber : DOA
% PENCAPAIAN EKSPORT BERBANDING PENGELUARAN 21%
PENCAPAIAN PENGELUARAN & PENGELUARAN UNTUK EKSPORT SAYUR-SAYURAN TERPILIH (mt) 2016
SAYUR
SASAR
PENGELUARAN 2016
(MT)
PENGELUARAN
JAN - DIS 2016
SASAR PENGELUARAN
EKSPORT 2016 (MT)
PENGELUARAN UNTUK
EKSPORT JAN – DIS 2016 PENGELUARAN UNTUK
EKSPORT VS
PENGELUARAN (%)
(MT) (%) (MT) (%)
Tomato 178,000 113,736 64 43,844 46,438 106 41
Timun 99,017 62,959 64 17,995 18,514 103 29
Cili 51,391 21,663 42 6,906 5,616 81 26
Sawi 223,455 113,824 51 10,823 6,490 60 6
Kacang Panjang 66,440 44,275 67 5,880 4,124 70 9
Terung 48,221 30,331 63 6,442 5,236 81 17
Bayam 51,935 43,681 84 8,166 5,229 64 12
Kobis Bulat 282,100 67,149 24 17,852 1,521 9 2
Bendi 50,864 42,272 83 2,292 1,727 75 4
JUMLAH 1,051,423
539,890 51 120,200 94,895 79 18
*Sumber : DOA
% PENCAPAIAN EKSPORT BERBANDING PENGELUARAN 18%
DOMESTIC CHALLENGES AND ISSUES Challenges Issues
1. Ensuring Sufficient Food Supply • Limited land resources / idle land • Lack of workforce • Lack of infrastructure • Incidence of disease & pest
2. Reducing trade deficit • Weak food supply chain • Practices along the value chain that are less environmentally
friendly
3. Controlling the Consumer Price Index
• Increase in production cost
4. Increasing and sustaining the productivity
• Less generation, transfer & commercialization of R & D • Waste of output from post-harvest to table • The role of PPK by region
5. Strengthening the business environment
• Low in private sector investment
Identify our Gaps
Realign our Strategies
Change the Image
Make Money out of
Everything
Tap the Ecosystem
TN 50
“Enhancing Agriculture Competitiveness”
Focus Area
2017 Priorities
2017 Activities
data collection and profiling
Big Data development.
value chain. barriers
research & studies
data collection workshop & KPI survey Revisit Bridge researchers,
MOA and private sector
incentive
NAP2 Rationalize negotiation strategy
Food Security -
Competitiveness.
Reducing bargaining
power
general perception of the industry
Creative product presentation & promotion
‘brand’ of MOA
to reach target groups
Big Brand, new media & customize story
Reach out - ‘trust’
new products & diversify usage
‘Circular Economy’
Maximize usage minimize waste
‘Circular Economy’ model - -Denmark example.
Big Brand, new media & customize story
new demand - linkage with untapped sectors.
Business with:
Culinary industry Input manufacturing
industry Landscape industry Wellness industry
SUMMARY : 2017 WORKPLAN TOWARDS TN50
NEW DIRECTION
Strategic Extension Plan (SEP)
• Identifying the farming systems and the resource base of farmers within a target area, • Identifying the successes and failures of innovative farmers. • Identification of the problems and needs of farmers (by using participatory rural
appraisal (PRA) techniques) • Analyze all of this information using a SWOT (strength, weakness, opportunities and
threats) analysis. • Analyze other important types of agricultural information including
• the different agro-ecological (AEZs) within the district (e.g. soil type/conditions; • Rainfall patterns and irrigation water, including availability and cost • transportation infrastructure and • available markets for all types of staple and high-value food • Crops/products.
• Marketing channels .
Formulating a strategic extension plan involves
Strategic Extension Plan (SEP)
• Area Agricultural Development Plan 5 years Plan : Area District State • Yearly Agricultural Extension Activities Plan
Formulating a strategic extension plan resulting
To enable the DOA be an excellent
organisation in agricultural extension
and agro-food project development
District Agricultural Development Plan
1. Identify type of crops profile and acreage in the area.
2. Gather strategic information on location, soil, land availaibility, people, logistics, market and others.
3. Analyse the location and types of crop using SWOT analysis
4. Identify 5-7 types of crop potentially be develop further.
5. Develop 5-years Strategic Development Plan for the identified crops
PETA DAERAH BERA
Ke Jempol
Ke Temerloh
Ke Melati
Ke Maran
ZonNangka
Enterprise Bil. Petani
Luas Bertanam
Luas Berhasil
Produktiviti Beza
Potensi dgn. Hasil
Pengeluaran
(CHE) (CHE) Potensi
Hasil (Tan/ha)
Hasil Semasa (Tan/ha)
(KG)
Durian 310 219.50 184.32 10.00 4.90 -5.10 902,891.28
Manggis 124 59.2 45.18 20.00 4.31 -15.69 194,647.30
Rambutan 256 51.90 49.60 10.00 8.04 -1.96 398,706.20
Nangka 210 180.38 157.49 24.00 9.44 -14.56 1,486,679.48
Pisang 327 123.78 99.28 22.00 24.85 2.85 2,467,148.78
Limau Nipis 108 16.33 16.33 16.00 25.42 9.42 415,129.00
Dokong 185 46.91 45.91 17.00 4.63 -12.37 212,667.00
Example of Strategic Plan of 1 Strategic Crop in Bera District, Pahang
Objektif
Dalam tempoh 5 tahun, keuntungan setiap enterprise dapat ditingkatkan melalui pengurusan ladang yang cekap dan berkesan bagi peningkatan hasil 10% hingga 15% di samping mengekalkan pengeluaran hasil sediada.
Objektif
Dalam tempoh 5 tahun, keuntungan setiap enterprise dapat ditingkatkan melalui pengurusan ladang yang cekap dan berkesan bagi peningkatan hasil 10% hingga 15% di samping mengekalkan pengeluaran hasil sediada.
Enterprise Purata Hasil Keuntungan
Durian Meningkat kepada 5.39 tan/ha Meningkat 10%
Manggis Meningkat kepada 4.74 tan/ha Meningkat 10%
Rambutan Meningkat kepada 8.84 tan/ha Meningkat 10%
Nangka Meningkat kepada 10.38 tan/ha Meningkat 10%
Pisang Mengekalkan hasil 24.85 tan/ha Kekal hasil sediada
Limau Nipis Mengekalkan hasil 25.42 tan/ha Kekal hasil sediada
Dokong Meningkat kepada 5.09 tan/ha Meningkat 10%
Enterprise Purata Hasil Keuntungan
Durian Meningkat kepada 5.39 tan/ha Meningkat 10%
Manggis Meningkat kepada 4.74 tan/ha Meningkat 10%
Rambutan Meningkat kepada 8.84 tan/ha Meningkat 10%
Nangka Meningkat kepada 10.38 tan/ha Meningkat 10%
Pisang Mengekalkan hasil 24.85 tan/ha Kekal hasil sediada
Limau Nipis Mengekalkan hasil 25.42 tan/ha Kekal hasil sediada
Example of Strategic Plan of 1 Strategic Crop in Bera District, Pahang
Example of Strategic Plan of 1 Strategic Crop in Bera District, Pahang : Jackfruits
ENTERPRISE: NANGKA
BIL
KAWASAN PERKHIDMAT
AN
LOKASI KELUASA
N
TAHUN CATATA
N 2016 2017 2018 2019 2020
1 Bera 2 TKPM Charuk Putting
36.00 10.00 10.00 4.00 6.00 6.00
2 Triang 1 TKPM Tebing Tinggi
6.00 2.00 2.00 2.00 Sulama
n
3 Triang 1 Tembangau 14.00 4.00 4.00 2.00 2.00 2.00
4 Triang 2 Bukit Godam 14.00 4.00 4.00 2.00 2.00 2.00
5 Triang 2 Paya Lang 8.00 4.00 4.00
6 Triang 2 Dato Sri Hamzah 4.00 2.00 2.00
7 Bera 3 Seberang Guai 2.00 2.00
82.00 20.00 26.00 10.0
0 10.00 10.00
JUMLAH 82.00 26.00 26.00 10.0
0 10.00 10.00
District Agricultural Extension Activities
1. Outline the agricultural extension activities on the specific crop identified. 2. Prepare based on yearly basis 3. Also to include data collection on crop production, 4. Development of young farmers program 5. Training of extension agents
Enterprise Faktor Kejayaan Masa Aktiviti Berkaitan Keperluan Latihan
Durian 1.Pemulihan dusun. Ogos - Okt 2015 1.Tanam semula buah-buahan terpilih varieti D197 dan D24
1.Meningkatkan kemahiran mengenal variety yang disyorkan dan mahir dalam pengurusan tanaman durian
2.Penggunaan baja buah dan baja organik mengikut jadual.
Ogos – Okt 2015 1.Mendapatkan bekalan baja yang sesuai mengikut umur pokok. 2.Membaja mengikut jadual yang ditetapkan.
1.Meningkatkan kemahiran tentang keperluan baja serta kadar penggunaan dan waktu membaja yang sesuai.
3.Kawalan Penyakit Kanker dan pengorek buah.
Julai – Dis 2015 1.Kengenalpasti symptom serangan. 2.Kenalpasti jenis racun dan kaedah kawalan
1.Memberi kesedaran tentang simpton serangan penyakit kanker dan pengorek buah. 2.Memberi pengetahuan tentang kaedah rawatan menggunakan Ridomal 25 dan Aliette.
Example of Agricultural Extension Activities Plan for a Strategic Crop in Bera District, Pahang : Durian
Market-Driven Extension (MDE) • Market opportunities and destination identified
Enterprise
Ruang
Pembeli
Unjuran Kuantiti
Harga Kos Harga
Pasaran (Tan) Pasaran Pemasaran Pulangan
(RM/Tan) (RM/Tan) Modal (RM/Tan)
Durian Kontrak FAMA
Pasar Tani Awam
Runcit Awam 100.00 5,180.00 1,610.00
Borong Pemboron
g 893.48 1,800.00 1,610.00
Jumlah 993.48
Manggis Kontrak FAMA
Pasar Tani Awam
Runcit Awam 84.18 3,200.00 870.00
Borong Pemboron
g 196.43 890.00 870.00
Jumlah 280.61
Advantages of Strategic Extension Plan (SEP)
1.Types of Crop, acreage and location could be known 2.Size of production and time be determined for
marketing 3.Demand-based Extension activities be planned 4.Marketing destination pre-determined 5.Production data easily collected 6.Productivity monitored for increased production
CONCLUSION Strategic Extension Plan (SEP): 1. A Strategic effort by the DoA to plan the production of agro-
food within the context of existing Quality Agricultural Extension System,
2. Demand driven extension activities is possible with SEP. 3. With SEP, we could precise estimate type of crops, acreage,
location, production size, time and the producer, 4. Data on production collected to improve productivity 5. Enable market channel n destination be pre-dtermined
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