Anita Frisch Case Study

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PowerPoint TemplatePart One: Mission and GoalsMission: One sentence describing the desired out come that you cannot control.Goals:1. One item over which you have control2. Another item over which you have control3. Yet another item over which you have control

Part Two: Story in Sentences

M: The SettingGerman Healthcare and Aesch AGM: The PeopleAnna FrischM/G: The Catalyst or ImbalanceThe state of the German HealthcareM/G: The Opportunity or BalanceA new marketing strategy by FrischG: Concrete Step to Resolution 1Reaction to the new strategyG: Concrete Step to Resolution 2

G: Concrete Step to Resolution 3

G: (Concrete Step to Resolution 4)

G/M: Summary metaphor or linking idea (optional)

M: Closing challenge or invitationConclusionTitle and Byline

Notes: