BOSCH ACTIVITIES IN THE INTERNET OF THINGSdigit-dl-projekt.de/wp-content/uploads/2018/06/2018-06-21_Bosch_Kallen... · bosch activities in the internet of things rainer kallenbach

BOSCH ACTIVITIES IN THE INTERNET OFTHINGS

RAINER KALLENBACHPRESIDENT CONNECTED MOBILITY SOLUTIONSROBERT BOSCH GMBH

Connected Mobility Solutions | Dr.-Ing. Rainer Kallenbach (CS/P) | 21.06.2018

© Robert Bosch GmbH 2018. Alle Rechte vorbehalten, auch bzgl. jeder Verfügung, Verwertung, Reproduktion, Bearbeitung, Weitergabe sowie für den Fall von Schutzrechtsanmeldungen.2

Four business sectors

Industrial

Technology

Mobility

Solutions

Energy and Building

Technology

Consumer

Goods

€ 78 billionin sales

400,500associates incl. 59,000 in R&D

276manufacturing sites



Sensors &

Smart things

Services & applications

Software

(middleware platform)

Our targets

Bosch plans to...

make all its electronic products

web-enabled by 2020

offer new, connected services

with its web-enabled products

in this way expand its product

and services business with

connected solutions, and

generate additional sales as a

result



The IoT challenge: need to develop…

new technological competencesnew leadership culture and organisationnew business models & customersnew partners and ecosystems

… while keeping existing strengths








Developing Enabling Technology (examples)

Bosch Software Innovations GmbH Bosch Center for Artificial Intelligence

Bosch Connected Devices and Solutions GmbH Bosch Start-up GmbH

www.bosch-connectivity.com www.bosch-startup.com

www.bosch-ai.comwww.bosch-si.com



Offering dedicated IoT solutions (examples)

Connected Mobility Solutions Connected Energy and Building

Connected Manufacturing & Logistics

(“Industry 4.0”)

Connected Home








Engineering Sales Manufacturing Logistics

Connected products need connected organisations

“From silos …” “ … to networks”



Agile Leadership & People are Key for Success

collaboration

empowered

leadership

organization

trust interactionadapt

Respon-

sibility

speed

teams

self

changeto

learn from

mistakes courage



Scaling the Agile Transformation

UNDER PRESSURE

Personal

level

Team

level

Business

level

Corporate

level

CHANGE AT ALL

LEVELS

… for more details, see

Harvard Business Review May-June 2018

https://hbr.org/2018/05/agile-at-scale






Complement and

support traditional

hardware product

business

Grow with new

potentially disruptive

business models



New business with digital services

Sources: Prof. Elgar Fleisch, 2011, 2016

Digital product“HomeCom” app

Physical serviceHot water & warm air

Digital serviceWeb-based control

Product Service

Digital

Physical

Physical productSmart gas boiler

Thing

Thing-based

FUNCTIONConnectivity

[HW | SW] [Physical | Local]

IT-based

SERVICE

[Digital | Global]

1 2

2Things becoming

services

Differentiation

and securing

margins

3

1



From Physical Products to Digital Services: Mobility

Physical productCar with park pilot system

Example: Community based parking



From Physical Products to Digital Services: Mobility


Example: Community based parking

Hybrid Product Scheme: Prof. Elgar Fleisch, 2016

Digital product“Smart Parking” app

Physical serviceFinding a parking space


Digital serviceCommunity Based Parking

Cloud Platform

Product Service

Digital

Physical



Example: Shared Mobility and Consumer Services

COUP eScooter Sharing

Reserve, book, and ride off: COUP is an

easy-to-use alternative to public

transportation, a car, or a taxi

SPLT

Enterprise carpooling service

Matches co-workers to share their ride to

work








Success factors in a networked economy

Eco-

systemsHorizontal

integration

Open

source

Agility

Strong

customer

relations

Culture and

leadership

Fast

innovation

cycles Developers

New

business

models

Open IoT ecosystems

are key to success:

Connected world requires

cross-domain integration

open standards

Technology

Multi-layer protocol

interoperability

Standardized interfaces

and APIs

Open source

Marketplaces, clouds,

platforms

Strategic alliances

Clouds

Devices & connectivity

Software & services

Data Analytics &

Artificial Intelilgence

Tech

know-

how

For more information, please visit

www.iot.bosch.com

or see you on the nextBosch Connected World, Berlin, 15.-16.5.2019

Documents

BOSCH ACTIVITIES IN THE INTERNET OF THINGSdigit-dl-projekt.de/wp-content/uploads/2018/06/2018-06-21_Bosch_Kallen... · bosch activities in the internet of things rainer kallenbach