Chaplin - eBook

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+ 2 Chaplin’s World - The Modern Times Museum

CONTENTS

A WORD FROM MICHAEL CHAPLIN

AN EXCEPTIONAL LIFE

AT THE HEART OF THE SWISS RIVIERA

PROJECT OVERVIEW

A PARK TO DREAMABOUT

A NEW MUSEOGRAPHIC REFERENCE

A BOLD PROJECT IN A GREEN ENVIRONMENT

THE MANOIR: INTIMATE RENDEZVOUS

THEEXHIBITION HALL: FROMTEARS TO LAUGHTER

FACTSAND FIGURES

A SPECIAL INVITATION

THE POWER OF THE CHARLIE CHAPLIN IMAGE

CHAPLIN’S IMAGEAND ESSENCE

THE LITTLE TRAMP’S IMAGE AND ESSENCE

WORLD I MPACT

TARGETAUDIENCE

PARTNERSHIP AND SPONSORSHIP

THE TEAM

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+ 3CHAPLIN - The Legend



+ 4 Chaplin World - The Modern Times Museum

Chaplin family at Cinéma Rex, Vevey, Switzerand, 1962




A WORD FROMMICHAEL CHAPLIN

Our family is very enthusiastic about supportingthe creation of the Charlie Chaplin Museum on thegrounds of our former family estate situated inCorsier-Sur-Vevey, Switzerland. With its threethousand square metres of substantial andavant-garde exhibits, the museum dedicated toCharlie Chaplin's life and work will stand apartas a new museographic reference showcasingthe very latest technological advances in all itsvarious exhibits. Our father knew how to tellstories, knew how to make us laugh and also

possessed great humanitarian sensitivity. Amuseum dedicated to his existence and career isa great honour for him and for all of us, but it isabove all a homage to life. We hope he wouldhave been proud to share his former home withthe rest of the world, and we are honoured tobe a part of this great project.

Michael ChaplinPresident

Charlie Chaplin Museum Foundation




“A tramp, a gentleman, a poet, a dreamer, a lonely fellow, always hopeful of romance and adventure.”

Charlie Chaplin



+ 7 MUCH MORE THAN A MUSEUM



KNOWN AND BELOVEDON FIVE CONTINENTS


An exceptional life

Maker of 81 films between 1914 and 1967.

Ranked among the most prolific and influentialartists of the 20 th Century by spectators, criticsand entertainers.

Born in London, April 16, 1889.

1905: Comedian in vaudevillewith theFred KarnoRepertoire Company.

1910-1912: America tour with the Fred Karnotroupe.

1914: First Hollywood contract with Mack Sennettand the Keystone Film Company. A star is born.

1915: Chaplin moves on to the Essanay Company.

1916: Chaplin signs with the Mutual FilmCorporation to make 12 two-reel comedies.

1918: Chaplin becomes an independent producer.He creates his own Hollywood studios: La Brea.

1918: Greeted as anAmer ican hero on Wall Street,where 35,000 people gathered to hear his speechendorsing liberty bonds.

1919: Co-founder of the United Artists fi lm

distribution company.

1921: Triumphant arrival in London, where hewas inundated with 73,000 letters and telegrams,of which 28,000 were appeals for assistanceand help.

1929: First special award (Oscar) from TheAcademy "for versatility and genius in acting,writing, directing and producing The Circus".

1920-1952: Maker of film classics such as: The Kid(1921), A Woman of Paris (1923), The Gold Rush(1925), The Circus (1928), City Lights (1931),Modern Times (1936), The Great Dictator (1940),Monsieur Verdoux (1947), Limelight (1952).

1952: Elevated by the French government to the

rank of Officer of the Legion of Honour.

1952: Swept up in the anti-communist hysteriaknown as the McCarthy Era, the Immigration andNaturalization Service of United States revokesChaplin's re-entry permit, exiling Chaplin. Hemoves to the Manoir de Ban in Corsier-sur-Vevey,Switzerland.

1954: Honoured with the International Peace Prizefrom the World Peace Council.

1972: Honoured with an Academy Award for his“incalculable effect in making motion picturesthe art form of the century”.

1975: Knighted by Queen Elizabeth II in 1975.

Married 4 times and had 11 children, 8 of themwith Oona O’Neill, his last wife.

Died in the Manoir de Ban on December 25, 1977.







A PLANETARY LEGENDSYMBOL OF...The most popular artist of the 20th Century

Author, creator, script writer, filmmaker, pantomime performer, musician, producer and artist, Charlie Chaplinranks among the most prolific and influential witnesses, critics and entertainers of the 20th Century.His exceptional body of work has a universal appeal that continues to be disseminated, interpretedand esteemed in the four corners of the world. Charlie Chaplin is:

One of the world’s most renowned figures, the creator of the Little Tramp, whose ability to stir moviefans to laughter and tears was embraced across all continents.

A script-writer sensitive to the human condition, whose critical portrayal of the human condition was

inspired by the dismay and hopes of noble tramps and ordinary people.

A genius of pantomime who knew how to transcribe body language into cinematic messages thatgave shape to moving and comical film masterpieces.

A talented producer whose contributions of depth and humanity to an emerging film industry wouldfoster its evolution into a major art form of the 20 th Century.

A great director who strove passionately for perfection, which resulted in his mastery of image andlight, toppling technical barriers and broadening the horizons of cinematic art.

A world-class hero that succeeding generations on every continent still associate with positive,human values.

A citizen of the world!




EXCELLENCE




A PLANETARY LEGENDSYMBOL OF...

Leopold Godowsky Mahatma Gandhi Albert Einstein Sir Winston Churchill

Clara Haskil Queen Elizabeth George Bernard Shaw Anna Pavlova




PRESTIGEThe legend lives on

Charlie Chaplin is legendary because of theprestige and audacity of his work on the fringesof tradition: it tempts one to take a step from thebeaten path. He is associated with some of thegreatest film masterpieces of the 20th Century.Charlie Chaplin revolutionized the 7th Art, bestowingupon movie goers around the world a legacy ofprestige, excellence, innovation and distinction.

Charlie Chaplin’s work is universal. His maincharacter, the Little Tramp, made the worldlaugh with his delightful antics. Even todayCharlie Chaplin remains delightfully popular. Hewas a great man among great men whoseimage has remained intact and ever positive inthe eyes and hearts of people of all backgrounds

and origins, all over the world.






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AT THE HEART OFTHE SWISS RIVIERA

CHAPLIN MUSEUM - The Project

A world class museum among the bestof Switzerland

Located on the Swiss Riviera on the edge of theLavaux region, the Chaplin Museum lies in a regionrecognized as a UNESCO World Heritage sitefor its exceptional and universal value. Thisgeographical location and the proximity of localattractions such as the famous Montreux JazzFestival, the highly visited Castle of Chillon andthe world-renowned Olympic Museum ensure that

the Chaplin Museum will rank among prestigiousplaces of interest that generate broad visibility.With Charlie Chaplin’s status as a film legend, themuseum is also bound to become a cult venuefor movie fans the world over, in keeping with thereputation of its namesake. It is predestined forsuccess consistant with the international reputationof its flag bearer, and will undoubtedly becomeSwitzerland’s most highly publicized cultural and

tourist attraction on the international stage.




A mythical manor symbol of a legendary story



+ 17CHAPLIN MUSEUM - The Project

An authentic site, a venue of comedic and poignant discoveries

The Charlie Chaplin Museum offers the visiting public hours of discovery and emotion spread overfourteen hectares of gardens, pathways, the manor-house and outbuildings transformed into a showcaseof animation and exhibits primarily inspired by the works of Charlie Chaplin. The main intention behindthe project is to reinvest the Manoir de Ban with the same character and ambience as when it washome to the illustrious artist, and then open its doors to the public. In this way, visitors will gain touchinginsights into the filmmaker, as well as the worldview that inspired or motivated the scenarios of hisgreatest masterpieces.

The experience offered to the public strives to be remarkable, substantial, spectacular, moving and

humorous, with an invitation to tour his private manor house. The outbuildings include exhibits andgalleries highlighting Chaplin’s work, as well as multimedia presentations, including an amazingretrospective of his earliest silent movies that conquered the hearts of the entire world. The site conceptis creative and innovative, with state-of-the-art technology. It combines the traditional world of cinemawith avant-garde scenography, including animated sets, holograms, virtual characters, computer graphics,a 3D environment, light and special effects as well as THX surround sound.

The project to establish a major site dedicated to Charlie Chaplin is the culmination of a series ofdocumented and carefully audited studies and enjoys the unanimous support of communal, cantonaland federal government authorities in Switzerland. Above all, the project is backed by the Chaplinfamily. This is the very first time they have given their support to a project of this scope since theartist’s death in 1977.

PROJECTOVERVIEW

Hollywood New Exhibition Hall

Image studio : Making of space




A lush garden tapestry



CHAPLIN MUSEUM - The Project + 19

Situated at the heart of a 14-hectare domain,the Manoir de Ban offers a breathtaking view of atypical Swiss lake and mountain landscape.Charlie Chaplin settled here with his familybecause of the luxuriant and unique vistas,beautiful and serene. Ancient trees, orchards,gardens, pathways and the surrounding forestprovide a green environment offering visitors aworthwhile and comprehensive visit.

A haven of peace…

…typically Swiss A carpet of flower beds much loved by the artist

A PARK TODREAMABOUT



Cutting-edge set design and the latesttechnological advances

With image and motion, the fourteen hectaresof the Manoir de Ban become a museum, aninterpretation centre, a theme park and a fabulousgarden for fans of pictures, films and humanism.The natural beauty and avant-garde staging evokea century of history that has inspired cinematicmarvels seenall overthe world. TheCharlieChaplinMuseum is full of fun, emotion and originality.

Cognizant of the new and colourful language ofimmigrants and the “now” generation, it boldlyprojects the summit of new technology, unitingstaging, animation, multimedia, 3D and HD images,surround sound, special effects, virtual realismand cinematography.


A NEW MUSEOGRAPHICREFERENCE



+ 21CHAPLIN MUSEUM - The Project

Much more than a museum

The Charlie Chaplin Museum is more than amuseum, with its Manoir, its grounds graced withancient trees, its contemporary exhibition hall, itstheatre, its outdoor stage for celebrations, specialevents and festivals dedicated to arts, pedestrianwalkways and gardens offering breathtaking viewsof splendid Swiss mountains and lake scenery.With its majestically spacious grounds, it isparticularly suited to hosting special national andinternational events and celebrations, whether

indoors or out.

Host of cultural and VIP events

In the spirit of Charlie Chaplin’s work, the museumwill also be equipped to offer screenings,conferences, workshops and programs related toart and films. Possible events include film andmusic festivals and award/tribute ceremonies foroutstanding contributions to humanitarian, culturaland entertainment causes. The venue will alsooffer an opportunity for businesses to host high-endcorporate events in the VIP section of the Manoiras well as in the fabulous garden surrounding all

the land.



A BOLD PROJECTIN A GREEN ENVIRONMENT




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A DESIGNFOR A MUSEUM OF THE


A mixture of tradition and daring

The architectural approach suggests the typicalSwiss union of tradition and daring. The form,rhythm and texture of materials express modernityrespectful of the heritage of the buildings andgreen space left by the artist and filmmaker. Glass,steel and concrete unite by day in a reflection of

the surrounding green space. By night, they lightup in a warm and bathing glow to participate in asymphony of light embracing the entire park.

The Manoir, so well preserved, is an intimatespace allowing the discovery of the ambianceand souvenirs of an artist and his family whoentertained many close friends and celebrities fromthe 20th Century. The well-preserved surroundingsof the farm accommodate the ticket office, publicservices, food centre and gift shop. The wide-open

space features a mezzanine offering a breath-taking frontal view of the lake and mountains.The old garage fuses history with the present withits magnificent window design gracing the twoadjoining terraces and their glass and aluminumpergolas. A glass passage reminiscent of the formergreenhouse leads to the new exhibition hall withmore than 2000 square metres of space devoted

to the life and cinematographic work of Chaplinthe artist and filmmaker. Disarming effects inalignment and pattern add rhythm to a glass,concrete and steel building that in spite of its hugesize, never seems to overshadow the surrounding,green environment.

The overall perspective of the architectureintermingled with the fabulous garden offers aparticularly warm and spectacular visual dynamicat twilight or at night. The transparency of the

garage and its openings, the unifying glass wallof the multimedia theatre, the reflective surfacesof textured steel andconcrete, anddisarmingeffectsin alignment and pattern of the imposing structureprovide great depth and feel to a lighting conceptas architectural as it is panoramic. On festivenights, the building stands in the soft shadows ofa fabulous garden bathing in a symphony of light.

A civil engineering challenge at the centreof a splendid garden

The new building housing the future Charlie ChaplinMuseum is cube-shaped and 55 metres long by17 metres wide. The structure consists of abasement and ground floor offering 2000 squaremetres of exhibition space built along the existinggarage. The building is characterized by disarming

structural effects in the architectural concept,long spans created by vast spaces adapted tomuseography, visible reinforced concrete facadesand the integration of an existing building. Thesespecificities represented a civil engineering featin the context of an architectural interventionseeking harmonious integration with existingbuildings and the remarkable grounds and

surrounding vegetation.




TWENTY-FIRST CENTURY




A unique cultural concept, a line-up ofactivities and festivals

The Charlie Chaplin Museum is an upscale des-tination for those seeking a profound experienceof discernment and variety, housed within:

The Manor-house, beckoning visitors to enter thevery private world of Chaplin the man.

The outbuildings converted into exhibit hallsdedicated to the humorous and moving works ofthe artist and filmmaker and to the heyday ofsilent movies.

The Charlie Chaplin theater highlighting apermanent HD/3D multimedia show and specialVIP and cultural events.

An outdoor stage providing the setting for anannual line-up of pantomime and cinematicactivities and festivals.

A shopping area where visitors can obtain exquisite

souvenirs related to the artist and his adopteddomicile.

Dining areas and vantage points nestled amongthe luxuriant garden-park and pathways thatoffer unparalleled views of the Swiss landscape.

A prestigious VIP room for gatherings, celebrationsand receptions targeting business world andinternational organizations.

A LAND OF DISCOVERIESAND EXPERIENCES







At the Manoir de Ban, built patrimony and plantheritage provide a remarkable ensemble perfectlyshowcasing and preserving garden art from themid 19th Century. The landscape design developedfor the Charlie Chaplin Museum had two maingoals: to highlight the original composition andprogressively renew the dendrology heritagethough a process of restoration of the park, andto integrate new, exterior additions (access andparking areas) to the museological concept andto the exceptional green layout of the site itself.

To achieve this, the architectural team viewed thesight as Charlie Chaplin would have viewed it.The team preserved the integrity of the park thathad so attracted the artist and filmmaker in thefirst place, locating parking areas below and onthe fringes of the great lawn where he had builtthe tennis court, pool, pool house and other smallamenities. In line with the principle of landscapedparking, areas for cars are spread out and highlyvegetated. These are the contemporary compo-nents of the park: a path along which the visitor,once he has left his automobile, finds himself inthe world of Charlie Chaplin, following the windingpathway with its ever changing views of the manor,bushes and plantings dear to the artist’s heart,

including the species of bamboo used to makehis famous cane.

THE INTEGRALPRESERVATIONOF A FABULOUS PARK



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ENGINEERING +

LANDSCAPING

CHAPLIN MUSEUM - The Architecture

Geothermy and solar energy

The Charlie Chaplin Museum is designed withgreen concerns and visitor comfort in mind. Thegreen engineering of the project is based on themaximization of natural, endogenous resourcessuch as the production of energy using heatpumps associated with geothermal pipes andthose of solar resources in the production ofsanitary hot water. Visitor comfort is ensuredby high-performance air-exchange and energyrecovery systems.

Thermal envelopes have been studied to minimizeloss and favour solar input. Historic considerationsregardingthe envelopewere alsotaken intoaccountin the preservation of the unique character ofthe Manoir de Ban, while improving its energyperformance. The new part of the museum meetslow energy consumption building standards suchas Minergie ® . Technical facilities, also green andenergy compliant, are integrated symbioticallyinto the exceptional architecture and natural

surroundings of the site.




“Let us strive for the impossible. The great achievements throughout history have been the conquest ofwhat seemed the impossible.”

Charlie Chaplin









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THE MANOIR

THE MANOIR - Intimate Rendezvous




Family Life

A piano and oversized framed photos. Over abackground of Chaplin’s music, recall throughimages and objects minor and major events ofa family manor no different from many others.Mirrors reflect phantom images of a host whonever stopped making us laugh.

INTIMATERENDEZVOUS

Myth meets reality

Time to relax

Time to write Family dining area Music ever present in the Manoir

The much used desk



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Dining with the Stars

Images of the Chaplin family seating around atable with Charlie, an artist who wanted the simplelife at Manoir de Ban. Fleeting reminiscences ofnotable guests who shared this man’s passion,

creation and world vision.




In the heart of Charlie Chaplinʼsmanor-house

An authentic site unlike any other, offering a privateencounter with this resident of Switzerland, seenas a child, husband, father and grandfather, in theheart of his manor-house and adopted estate.



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INTIMATERENDEZVOUS


Words that Inspire…Words that Remain

Words, poetry, artistic works that inspired themaster filmmaker leap from the thousands ofbooks and manuscripts on the shelves. Here areexcerpts from “My Autobiography.” Charlie revealshis life story. Press clippings, headlines… someglorious, some damning. The front pages of

newspapers from the five continents reveal theuniversal dimension of a man revered by many,feared by others.






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From London to Corsier-sur-Vevey

A spiral ascension leading to the intimate spaceof the final curtain for a man who lived life to thefull. A multimedia mural projects the astoundingsynthesis of an uncommon life: from the EastLane Orphanage to the vast complex of majorHollywood studios, to the life of a world-renownedstar. But this man chose to live a simple life in

Switzerland, far from the crowds.

A LIFEIN FILM







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FAMILYALBUM


Rooms with a View

Friends’ rooms and reminiscences of celebritieswho lavished him with friendship. Private terracesoverlooking the peaceful landscape of life’s end.

A Mirror of Light and Shadow

Various items of clothing and accoutrementsbelonging to Charlie and The Little Tramp. Uniqueand symbolic articles dear to Charlie’s heart.Mirrors and reflections of Chaplin’s truly Swiss life.

The Death of Calvero

Charlie’s bedroom... his final hours, with Oonaalways at his side. A synthesis of a life over abackground of Chaplin’s music projected ontoCalvero’s white sheet, from the autobiographicalfilm “Limelight” showing the death of an artist ina setting where myth joins reality.

Souvenir Photos

Oona’s salon, where thousands of previouslyunpublished family photos reveal to the publicintimate aspects of the lives of a man, his wifeand his family.






THE MANOIR - Intimate Rendezvous + 43

FAMILYALBUM

Charlie and Oona

His favorite seat in the living room Children’s souls forever

Charlie in the Orchard

Citizen of Corsier-sur-Vevey



+ 44Chaplin’s World - The Modern Times Museum

The attic of a never-forgotten childhood



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REMINISCENCESOF EAST LANE


Travel through times

Doors open to another world, another time: hazygaslight, reminiscent of the cobblestone streetsof Charlie’s youth. The allegory of the little blacksheep fighting to avoid the slaughterhouse.Sounds, odours, auras and eternal reminiscencestugging at our heartstrings: tiny cork boats,barrel organs, SalvationArmy songs, five-shillingpantomimes, accursed bars of orphanage andprison windows, a waddling pauper scorned by

the crowd.

Londoner vaults, a Swiss manorHis life unfolds, from his childhood days in London to the everydaylife of a Corsier-sur-Vevey resident



A GREATVOYAGE AT SEA


The arrival in the New World

A ship tossing in the waves under the stars,sprinkles of dream-like images on the horizonbeyond the portholes revealing a burst of colourin the neon glow of a new idealized world: “Hang

on, America! I Will Conquer You!”

From London to Hollywood



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SOUNDS OFNICKELODEON

The arrival in Hollywood The white cloth screen

Keystone Studio

A tour of wide open Hollywood sets. MeetingMack Sennett. A star is born. An icon seducesthe public all over the world.

The white cloth screen

The shadow of the Statue of Liberty. The blindingneon glow. The smoke-filled theatres: images leapfrom the white sheet. The crazy rhythm of thepianola. The noisy racket of the hand-operatedprojector. Laughter in the air!




“Humor is the ability to discern in a kindly way the folly in what is considered normal, sublimebehavior, and to discern the discrepancy in what appears as a truth. “

Charlie Chaplin









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EXHIBITIONHALL

EXHIBITION HALL - From tears to laughter






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FROM TEARSTO LAUGHTER


Multimedia, multisensory and virtualshow of a lifetime

Experience the Hollywood universe of a burlesqueentertainer who revolutionized the world of cinemaand conquered the world, his only weapons beinglaughter and compassion as personified by alegendary Little Tramp.

Enter a theatre featuring a symbiosis of the worldsof pantomime, commedia dell’arte, cinema andmultimedia. “From tears to laughter” makes use

of the best of the new multimedia technology,offering a breathtaking synthesis of CharlieChaplin’s many fi lms: HD and 3-D visuals,animation, virtual environments, holograms andghostly visions, special effects and THX surroundsound. A unique presentation that leads to theexhibition hall where set designs, auras anddreams of Charlie Chaplin’s Hollywood experience

as The Little Tramp are evoked magnificently.




EASY STREET



+ 55EXHIBITION HALL - From tears to laughter

The daily universe of the Little Tramp

Go beyond the screen to enter the immenseblack and white world of Charlie Chaplin.A streetlined with interactive windows and shops withthousands of objects and memorabilia of the

world-renowned, iconic Little Tramp.




Amazing vestiges of silent movies

A colourful archaeological site revealing vestigesof silent films where gestures ruled.




Corps de Ballet

An area with a labyrinth of two-way mirrors,reflecting the art of the pantomime to whichChaplin owes his career. The birth of The LittleTramp in a phantasmagoric world blending cinemawith Commedia dell’arte. Pierrot the clown meetsthe puppet who gave birth to the Little Tramp

in the Felliniesque atmosphere of dreamlikedimensions with the hustle-bustle of carousels,puppets and costumes under the blare of carnivalmusic and the sound of the barrel organ soreminiscent of Charlie’s childhood in East LaneLondon.

David and Goliath

The allegory of the little black sheep amongthe virtual presentations of a noble vagabondconfronting world forces in order to avoid themor, better still, reinvent them, armed with nothingbut a simple cane, a hat and a great deal ofirreverence.

THE LITTLE TRAMPEXPERIENCE




Unforgettable images

The dizzying mezzanine is like an open airobservation post. The panoramic screen andsurround sound reveal a succession of the mosttypical images of Chaplin’s output. A picture

viewing to boggle the mind!

THE ROOF



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The Great Beauty of Silence

The film “The Circus” features the most illustriousand funniest tightrope walkers of the entire GoldenAge of cinema. Within the “A Thousand FilmImages” area, there are virtual meetings betweenChaplin and the greatest artists of the time, suchas Buster Keaton, Harold Lloyd, Laurel & Hardy,the Marx Brothers and many others in a ballet of“pie-in-the-face” antics and frantic chases over abackground of Chaplin’s evocative music.

THE CIRCUS




THE STUDIO





The “making of” space andits wide-open decor

From the “Modern Times” escalator to theHollywood sets hiding long-kept secrets: the hugerotating gears of “Modern Times,” the pitchinghouse, the feeding machine: recurring symbolicobjects mirror the extraordinary talents and geniusof Chaplin. The “making of” space where CharlieChaplin tells about how he imagined and producedhis movies.




“Machinery that gives us abundance has left us in want. Our knowledge has made us cynical, ourcleverness hard and unkind. We think too much and feel too little. More than machinery, we needhumanity. More than cleverness, we need kindness and gentleness. Without these qualities, life willbe violent, and all will be lost.”

Charlie Chaplin




“Let us fight for a new world, a decent world!”

Charlie Chaplin




Window shopping to dream about

Window of flowers, romantic yet inaccessible.

Window displaying the Little Tramp’s ever-changingprops, icons of subterfuge and irreverence.

Window of objects used for everything but theirintended purpose: a world of Chinese shadows,interactive panels and cinematic sculptures in

perpetual motion.



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HOLLYWOODBOULEVARD




HOLLYWOODBOULEVARD

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Shops with unforgettable scenes

Thecuttingroom, neverrevealedon thebig screen.

The barbershop of mirrors and whispers of aworld where fear is conquered by courage.

The treasure trove, fabulous in its rich humanismthat conquered the world through a penniless

tramp.

Chaplin’s World - The Modern Times Museum

Barber Shop : The Great Dictator

The Tramp in thousands of impossible situations Hundreds of kilometers of films to discover










The mythical Chaplin Studioof Hollywood

Preserved under glass, the mythical Chaplinstudio is reborn in miniature. La Brea, modeledto scale, becomes a theatre where people canshare in filming, editing and projecting a scenefrom “The Kid,” evoking the eternal child inherentin the artist and filmmaker.

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LA BREA



DREAMS


The Little Trampʼs Dream World

The dormitory set from “The Kid” is a dream world,with its bunks, chairs and stools. The “Dreams”area draws attention to a celestial screen placedin front of floating objects, creating a ballet ofphantasmagoric images evoking the LittleTramp’s dream world, created by Charlie, forever

the humanist.



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THE FINALSTAGE


The adrenalin of opening night

Experience the excitement of an opening night.Feel the adrenalin of the anxious but exalted artistfacing an audience and their inevitable reaction.The filmmaker and the man, confounded, reveala state of mind that always returns on the eve ofan opening night. Visitors enter the artist’s worldminutes before curtain time, placed, for one magicmoment, “at the centre of the universe.” Throughholography and a virtual environment, they relivethe roar of the crowd in a packed theatre of a

thousand faces who have shaped the greatestand most dramatic moments of Charlie’s career.




“Beauty is the object or the consciousness which amplifies the feeling of universality in man.If you’re really truthful with yourself, it’s a wonderful guidance.”

Charlie Chaplin









+ 75CHAPLIN MUSEUM - Public open spaces

PRESTIGE ANDCELEBRITYArt and prestige area to celebrateexcellence.

The 300-square metre attic of the mythical manorhouse extends over two levels to become an artgallery accessible to museum visitors and VIPspace for business meetings, receptions, tributes,

launchings and prestigious celebrations.




The Charlot Boutique

Thousands of objects and memorabilia with aview of the terraces overlooking typical Swisslakes and mountains.

Gold Rush Café

Time to pause for a theme cup of coffee, inspiredby the unforgettable images of a funny butromantic Charlie.

The London Bar

From the office and terrace of the Manoir, sodear to their illustrious host, enjoy a refreshingbreak with a breathtaking view of the Swiss Riviera.

The Piazza

Time to drop by the main piazza, flanking thewelcome centre with access to the new exhibitionhall and the Charlot Boutique.

O



+ 77CHAPLIN MUSEUM - Public open spaces

THE CHARLOTBOUTIQUE &

CAFÉ




FACTS &



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FACTS &FIGURES

CHAPLIN MUSEUM - Facts & Figures

The Charlie Chaplin MuseumThe project in real numbers

Property, total surface area and volumeGardensPrivate forest

Manoir de BanBarn (ticketing, boutique and other services)Garage (Welcome Foyer building)

New Exhibition HallParkings

Exclusive exhibits (all exhibits included)

Number of Museum visitors expectedNumber of visitors for special eventsDistance from Geneva airport

132’858 m2

48,703 m2

70’483 m2

1572 m2 / 6815 m3

904m2 / 3’336 m3

169 m2 / 920 m3

1’937 m2

/ 14’641 m3

237 cars

3,000 m2

300,000 per year100,000 per year60 minutes




“Humor is the sublime wisdom of pity and tolerance in which man recognizes the utter futility of hisown enterprise and importance.”

Charles Chaplin







A SPECIAL



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A SPECIALINVITATION

SPONSORSHIP & PARTNERSHIP - A Special Invitation

Looking for unique partners

You have received this document because theCharlie Chaplin Museum Foundation believesyou or members of your organization continueto enrich Charlie Chaplin’s accomplishments in aspecial way. The prominence of your activitiesand their international visibility is paramount tothe image and quality of this endeavour. CharlieChaplin is the most acknowledged and loved20th Century icon and filmmaker in the world. His joyful, genuine persona and the aura that hiswork exudes have remained intact in the eyesand hearts of people on all five continents. Hisimage continues to radiate as vividly as everthroughout the world, in all its diversity, offeringoutstanding possibilities for a broad range ofpotential sponsors. Therefore, we are sendingyou an exclusive overview of the main aspectsof this project in the hope that it will inspire youand spontaneously lead to a unique partnershipwith the Charlie Chaplin Museum Foundation.




THE POWER OF



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THE POWER OFCHARLIE CHAPLIN

SPONSORSHIP& PARTNERSHIP - A Special Invitation

A business opportunity that transcends boundaries, spanning five continents

The Charlie Chaplin Museum opens up unimagined vistas spanning five continents. The positiveperception of the artist among people of all origins, the excellence and prestige associated with hiswork, the intactness of his image and the humanism for which he is recognized worldwide provide thefoundation for an image and business opportunity that are not only exceptional, but unique.

Chaplin’s message transcends cultures and continents to offer a wordless common denominator ofemotion. His image conveys a variety of characteristics suiting many different kinds of expressionsand representations.




CHAPLIN’S IMAGE



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CHAPLIN’S IMAGE& ESSENCE


The Charlie Chaplin Image & Essence

Charlie Chaplinʼs work is universal

Chaplin created a work of art with human themes that touch each and every one of us all over theplanet. In his silent movies, Chaplin’s message transcends cultures and continents to offer a wordlesscommon denominator of emotion. People everywhere can recognize themselves in the world and

characters he created. In that sense, Charlie Chaplin is a citizen of the world.

Charlie Chaplin as a humanist

He is an icon who personifies the hope for a better world and symbolizes ordinary people aspiring

to a better life. His solidarity and goodness feed our continuous quest for happiness.

Charlie Chaplin as avant-garde

He symbolizes innovation, audacity and difference, someone who stands out from the crowd.

He dared to go against the flow and succeeded.

Charlie Chaplin and the Little Tramp are both winners

Charlie Chaplin became the most well known and beloved artist of the 20 th Century and the Little

Tramp is still the ideal image of the triumph of good over evil. The ending is always a victory, whetherfor Charlie Chaplin or The Little Tramp.

The Little Trampʼs Image & Essence

The Little Tramp is funny

The Tramp finds himself in funny situations that always make people laugh. He laughs at humanabsurdity and uses humour to overcome it. Chaplin used to say, “We must laugh in the face of ourhelplessness” and he inspired this with a palette of universal emotions to create works that blend bothlaughter and tears.

The Little Tramp is rebellious

The Tramp has rebellious attributes: he embodies the alternative, thinks and lives outside the box and

is a dignified outsider who creates happy endings.

The Little Tramp is romantic

The Tramp is a kind seducer who wears his heart on his sleeve. Women love to be in his presence.He gives them laughs, tenderness and roses.

The Little Tramp is noble

Beneath his sloppy outfit hides someone who cares about acting with dignity. His bowler hat, cane,frock and unique original style reflect a noble and distinctive character.



WORLD



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WORLDIMPACT


World impact, visibility and benefits for sponsors and partners

Chaplin remains a magical name for the media and people on every continent regard him as apioneer in the movie world and the 20 th Century’s most beloved artist, able to speak to all segmentsof the population.

The Charlie Chaplin Museum dedicated to his life and work is doubly stamped with eminence: thatof Charlie Chaplin himself and that of his family, who support the project with enthusiasm. Theexceptional star quality of the man who inhabited a manor that has taken on storybook qualities willresult in exponential media visibility in Switzerland and around the world. There is no doubt that theCharlie Chaplin Heritage Site will surely become Switzerland’s most publicized cultural and tourist siteon the international scene.

A museum of this importance deserves world-class commercial strategy and high-end public relations.

Red carpet events with stars and celebrities.

World press events in cities such as London, New York, Tokyo, New Delhi, Shanghai and Hollywoodto generate exponential visibility around the world.

A Chaplin Award recognizing efforts to better the world, presented to international personalitiesgenerating wide press coverage.

The Web becoming a central promotional tool used to allow the museum to reach out to millions ofpotential viewers and visitors through the Museum website, blogs, world fan clubs with promotionsall-year long, online merchandising and online networks.

Market research shows that the potential market for the Museum itself is around 40 million people per

year through on-site visibility, press, Web, media, tour operators, direct marketing, tourist and culturalpartners, special events, familiarization tours, newsletters and brochures.




TARGET



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TARGETAUDIENCE


Millions of Charlie Chaplin aficionados and movie fans

The Charlie Chaplin Museum site will attract more than 300 000 visitors each year, museum eventsand festivals not included. These visitors are part of a potential annual market of 40 million consumersto be targeted in our communications. Marketing strategies will differentiate the various local, national andinternational market segments, which will all be culture, entertainment, tourism and business related.Targets include tour operators, press, radio, television, electronic media, specialized press, trade showsin Europe, Asia and North America, packages with cultural institutions and tourist industries, mass media,newsletters, school groups, business networks, public relations, international relations, Charlie Chaplinfan clubs and movie fans around the world. In the virtual world, the Museum is positioning itself stronglyon the Web to reach out to millions of Charlie Chaplin aficionados and movie fans.




Partnership and Sponsoring Levels

The project developers have all the necessaryagreements in hand to begin site development:access to the site, development plan, access tofamily assets, right to use the Chaplin image forthe museum purposes and long-term museumoperation rights. The Charlie Chaplin Museum isoffering opportunities for a rare undertaking toselect corporations, institutions and individualswho wish to support a unique project and toachieve worldwide visibility that conveys a

strong and positive image.

Corporate Sponsoring

It is paramount for the Charlie Chaplin MuseumFoundation to create certain exclusive partnershipswith very select corporations whose missionand/or goal is in line with Chaplin’s life and work.These partnerships will take the form of severalopportunities offering the greatest exponentialoutreach. Depending on the level of sponsoring,visibility includes: presence on all forms ofpromotional material, on-site guides, museuminformation, special events and festival brochures,signage on the site, Web presence, public relations

and publicity, VIP events, museum facades,priority access to the Manoir VIP lounge, premieres,

receptions, conferences, openings, etc.

SPONSORING



+ 93SPONSORSHIP & PARTNERSHIP - A Special Invitation

Individual Contributions

Individual contributions are mainly for individualswho wish to contribute on a personal level to theCharlie Chaplin Museum Foundation’s achieve-ments. Donations could, for instance, be usedfor specific museography and cinematographiccontent on request in a field that could be ofspecial interest to the donor. Donors’ names willbe mentioned on the Museum documentation forvisitors and their names engraved on a bronzeplaque in the welcome centre and displayed onthe Chaplin Walk of Fame located alongside the

exhibition building.

Foundation Contributions and Donations

The Charlie Chaplin Museum invites foundationswith a humanistic and cultural mission to be part ofthe project. Donations can also create partnershipsthat promote the contributing foundation’s goalsthrough use of the Chaplin image. The nature ofthe visibility offered will be subject to discussionbased on the contributing foundation’s policy. Whendefining a sponsorship strategy, the Charlie ChaplinMuseum will take into account the contributingfoundation’s particular characteristics, needs andvalues.

SPONSORING




Restrictions and Rights

The presentation of the proposed project in the present document falls within the framework of the creation of the Charlie Chaplin Museum,in Corsier-sur-Vevey (Switzerland), a museum concept created and developed by Philippe Meylan and Yves Durand.

The reproduction of pictures, illustrations, drawings or other visuals of Chaplin or originating from Chaplin movies is subject to licence.Charles/Charlie Chaplin and the Little Tramp figure are trademarks and/or service marks of Bubbles Incorporated S.A. and/or Roy ExportS.A.S., used with permission. Photographs from Chaplin films made from 1918 onwards: Copyright (c) Roy Export S.A.S.All Rights Reserved. Other Chaplin images from the archives of Roy Export Company Establishment unless otherwise credited.

Special thanks to the following photographers for their kind cooperation: Yves Debraine for pictures of the Chaplin family in Corsier-sur-Vevey / MPTV Images for John Engstead picture of Chaplin family in Beverly Hills / Carol Homolka for Florence Homolka pictures / JoannaSteichen for Edward Steichen picture / Montreux-Vevey Tourisme and Samuel Bitton.

Chaplin Museum Development SAAve de Traménaz 29, 1814 La Tour-de-Peilz, SwitzerlandPhone: ++ 41 (0)21 977 22 22 / Fax: ++ 41 (0)21 977 22 [email protected]

No reproduction is authorized without the explicit consent of the authors. Switzerland, 2009.

Printing: Glassonprint (Switzerland)

Graphic design: INPHO (Canada)

THE



Project developers and authors©:

Owners of the Manoir:

Architect:

Architectural Design & Interior Design:

Civil Engineer:

Mechanical & Electrical Engineer:

Traffic Engineer:

Landscaper:

Scenic Arts:

Scenic Illustration:

Virtual and 3D Illustrations:

Multimedia and Technology:

The development of a museum project dedicated to Charlie Chaplin and his work was made possiblethrough the collaboration of The Association Chaplin and The Charlie Chaplin Museum Foundation,and through the tangible commitment of the Swiss Riviera Communes, mainly those of Corsier-sur-Vevey, Corseaux, Chardonne and Jongny, as well as Vevey, Montreux, La Tour-de-Peilz, St-Legier,Blonay and Veytaux, with the support of the Promove (Economic Development Montreux-Vevey Region).

+ 95

THETEAM


Philippe Meylan, architect (Switzerland) andYves Durand museographer (Canada),acting for Chaplin Museum Development SA(Switzerland)

Domaine du Manoir de Ban SAEric Lux and Gérard Lopez, Luxembourg

Itten+Brechbühl SA (Switzerland)

Jean-Maxime Labrecque, INPHO (Canada)

Tappy Bornand Michaud SA (Switzerland)

Amstein + Walther SA (Switzerland)

Team + (Switzerland)

In Situ SA (Switzerland)

Confino sarl, museum &exhibition design (France)

Les Crayons, sarl (France)Bissonnette Communications Impact Inc. (Canada)

Aurora (China) / Clenche Inc. (Canada)Bluegreen Digital SA (Switzerland)

Thierry Renard, Inytium SA(Belgium)

Yves Durand, museographer andPhilippe Meylan, architect

Chaplin Museum Development SA

Partner of Chaplin’s World



“I am what I am: an individual, unique and different… a history of dreams, desires and of specialexperiences.”

Charlie Chaplin





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