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A REPORT ON

A STUDY ON STUDENTS PERCEPTION

TOWARDS GSM MOBILES AT AMEERPET

SUBMITTED BYNAGA JYOTHI KIRAN.B

ROLL: 10107Date: 24th March 2011

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A REPORT ON

A STUDY ON STUDENTS PERCEPTIONTOWARDS GSM MOBILES AT AMEERPET

NAGA JYOTHI KIRAN.B

ROLL NO 10107

BATCH XVII, 2010-2012

Report submitted in partial fulfillment for the award ofPost Graduate Diploma in Management

VIGNANA JYOTHI INSTITUTE OF MANAGEMENT

(APPROVED BY AICTE, MINISTRY OF HRD, GOVT OF INDIA)BACHUPALLY, HYDERABAD.

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ACKNOWLEDGEMENT

I hereby convey my deep acknowledgement to all those who made it possible forme to complete this project, by extending their support and continuous co-operation.

I would like to acknowledge the consistent encouragement extended by Dr. kamal

ghosh ray, Director and Dr. Ch. S. Durga Prasad, Dean-Academic Planning ofVignana Jyothi Institute of Management.

Finally, I would like to thank my friends & my VJIM batch mates without whomthis dissertation work would not have been successfully completed.

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Table of Contents

INTRODUCTION..........................................................................................................................5LIMITATIONS OF THE STUDY :................................................................................................6

OBJECTIVES OF THE STUDY :..................................................................................................6

TELE COMMUNICATION :.........................................................................................................7

TRAI ( TELECOM EGULATORY AUTHORITY OF INDIA) :.................................................7

TELECOM SECTOR IN INDIA :..................................................................................................7

THE KEY PLAYERS IN THE TELECOM MARKET IN AP :....................................................8

INTRODUCTION TO THE COMPANIES...................................................................................9

VODAFONE :...............................................................................................................................10

RESEARCH METHODOLOGY..................................................................................................13

RESEARCH DESIGN :...............................................................................................................13

SAMPLE UNIVERSE..............................................................................................................13

DATA ANALYSIS AND INTERPRETATION..........................................................................15

FINDINGS :..................................................................................................................................30

BIBLIOGRAPHY.........................................................................................................................34

BIBLIOGRAPHY

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INTRODUCTION :

Comparative research, simply put, is the act of comparing two or more things with a view

to discovering something about one or all of the things being compared. This technique is often

utilizes multiple disciplines in one study.When it comes to method, the majority agreement is that

there is no methodology peculiar to comparative research. The multidisciplinary approach is good

for the flexibility it offers, yet comparative programs do have a case to answer against the call that

their research lacks a seamless whole.There are certainly methods far more common than others

in comparative studies, however. Quantitative analysis is much more frequently perused than

qualitative, and this is seen in the majority of comparative studies can be use quantitative data.

The general method of comparing things is the same for comparative research as it is in our

everyday practice of comparisons. Like cases are treated alike, and cases are treated differently;

the extent of difference determines how differently cases are treated. The point here is that if one

is able to sufficiently distinguish two cases, comparative research conclusions will not be very

helpful.

Secondary analysis of quantitative data is relatively widespread in comparative research,

undoubtedly in part because of the cost of obtaining primary data for such large things as a

countrys policy environment. A typical method of comparing welfare state is to take balance their

levels of spending on social welfare.

Comparative research is a methodology in the social sciences that aims to make comparisons

across different countries and cultures. A major problem in comparative research is that the data

sets in different countries may not use the same categories, or define categories differently.

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LIMITATIONS OF THE STUDY :

The research will be conducted in a limited area.

The internet information can be irrelevant.

Time will be a major constraint.

Smaller sample may not always give better results. Sample may not be true representative of

the whole population.

The possibility of biased responses cant be ruled out.

Due to language problem it is possible that the respondents are not be able to understand the

questionnaire and can cause misleading results.

Lack of availability of full information.

OBJECTIVES OF THE STUDY :

To know the market share of various companies of telecom sector in Punjab.

To know the various factors attributing to competitive edge of one mobile service provider

over others.

To know whether the Students want to change their current mobile service provider when

they are permitted to retain the current mobile phone number that they had.

To know the importance of price of different mobile service providers used by different

customers.

To know the importance of quality of service of different mobile service providers used by

different customers

To know the importance of availability in different states in terms of roaming of different

mobile service providers used by different customers.

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To know the perception of different factors of different mobile service providers.

TELE COMMUNICATION :

Telecommunication is one of the fastest growing service industries in the world. While

the accent of growth is one the value added service, such as e-mail, cellular phones etc in the

developed countries. This sector a crucial role in spurring growth, especially industrial and

service, in any economy.Multinational companies are investing in developing countries because

of huge latest demand. Telephone penetration has reached saturation levels in the developed

world. Telecommunication historically has been a state initiated and controlled sector in all

countries. The last two decades has witnessed a restricting of the entire sector across the globe,

in terms of privatization and competition. Opening up of economics.

TRAI ( TELECOM EGULATORY AUTHORITY OF INDIA) :

The Telecom Regulatory Authority of India or TRAI (established 1997) is the

independent regulator established by the Government of India to regulate the

telecommunications business in India. The TRAI, which draws regulatory power from the TRAI

Act of 1997 (Amended 2000)

TELECOM SECTOR IN INDIA :

The Telecom Sector has More than 125 million telephone network is one of the largest

communication networks in world, which continues to grow at a blistering pace.

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The rapid growth in the telecom sector can be attributed to the various pro-active and positive

policy measures taken by the government as well as the dynamic and entrepreneurial spirit of the

various telecom service providers both in private and public sector. The telecom sector has

shown impressive growth during the past decade.

Two striking features of this growth viz. increasing preference for mobile phones and higher

contribution of private sector in the incremental growth have predominated the telecom sector.

The share of mobile phones (including WLL mobile) has overtaken the share of landlines with

62% in the total number of phones. The private sector's contribution is also increasing rapidly.

Currently more than 30 lakh phones are being added each month and it is targeted that by the

end of 2008 the total number of phones may reach a level of 350 million taking the tele-density

to more than 30% which is currently at 24.63%.

THE KEY PLAYERS IN THE TELECOM MARKET IN AP :

Airtel

Vodafone

BSNL

Idea

Reliance

Tata indicom

Aircel

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INTRODUCTION TO THE COMPANIES

AIRTEL

Type Public, Listed on BSE

Founded 1985

Headquarters

HYPERLINK

"http://en.wikipedia.org/wiki/New_Delhi" \o "New Delhi"

New Delhi, India

Key people

HYPERLINK

"http://en.wikipedia.org/wiki/Sunil_Mittal" \o "Sunil

Mittal" Sunil Mittal

Industry Telecom

Products Mobile and Fixed-Line Telecommunication operator

Revenue $9.290 billion (2010)

Slogan Express Yourself

Website www.airtel.in

Bharti Airtel Limited commonly known as airtel, is an Indian telecommunications company

that operates in 19 countries across South Asia , Africa and the Channel Islands . It operates

a GSM network in all countries, providing 2G or 3G services depending upon the country of

operation. Airtel is the fifth largest telecom operator in the world with over 207.8 million

subscribers across 19 countries at the end of 2010. It is the largest cellular service

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http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Telecomhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Websitehttp://www.airtel.in/http://www.airtel.in/http://www.airtel.in/http://www.airtel.in/http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Telecomhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Websitehttp://www.airtel.in/


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provider in India. with over 152.5 million subscribers at the end of 2010. Airtel is the 3rd largest

in-country mobile operator by subscriber base, behind China Mobile and China Unicom.

VODAFONE :

Founded 1983 as Racal Telecom, independent 1991

Headquarters

HYPERLINK

"http://en.wikipedia.org/wiki/Newbury

%2C_Berkshire" \o "Newbury, Berkshire"

Newbury, England, UK

Key people

Arun Sarin, CEOSirJohn Bond, ChairmanJohn Buchanan, Deputy ChairmanAndy Halford, CFO

Industry Mobile telecommunications

Products Mobile networks, Telecom services, Etc.

Revenue 44.47 billion (2010)

Net income 9.480 billion (2010)

SloganMake the most of now (in many countries, their

previous slogan,How are you?, is still used)

Website www.vodafone.com

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http://en.wikipedia.org/wiki/Image:Flag_of_the_United_Kingdom.svghttp://en.wikipedia.org/wiki/Image:Flag_of_the_United_Kingdom.svghttp://en.wikipedia.org/wiki/Image:Flag_of_the_United_Kingdom.svghttp://en.wikipedia.org/wiki/Image:Flag_of_the_United_Kingdom.svghttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/Arun_Sarinhttp://en.wikipedia.org/wiki/John_Bond_(banker)http://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Pound_sterlinghttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Websitehttp://www.vodafone.com/http://en.wikipedia.org/wiki/Image:Flag_of_the_United_Kingdom.svghttp://en.wikipedia.org/wiki/Image:Flag_of_the_United_Kingdom.svghttp://en.wikipedia.org/wiki/Image:Flag_of_the_United_Kingdom.svghttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/Arun_Sarinhttp://en.wikipedia.org/wiki/John_Bond_(banker)http://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Pound_sterlinghttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Websitehttp://www.vodafone.com/


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Vodafone Group is a global telecommunications company headquartered in London UK.It is

the world's largest mobile telecommunications company measured by revenues and the world's

second largest measured by subscribers (behind china mobile) with around 341 million

proportionate subscribers as of November 2010. It operates networks in over 30 countries and

has partner networks in over 40 additional countriesThe name Vodafone comes

from voice data fone, chosen by the company to "reflect the provision of voice and data services

over mobile phones.

BSNL (BHARAT SANCHAR NIGAM LIMITED)

Type CommunicationService Provider

Availability Countrywide except Delhi & Mumbai

Revenue 32,045 crore (US$7.11 billion)

Owner The Government of India

Key people Kuldeep Goyal(CEO)

Founded 19th century, incorporated 2000

Website www.bsnl.co.in

Bharat Sanchar Nigam Limited is a State Owned Tele Communications company

headquartered in New Delhi.India.BSNL is one of the largest Indian cellular service providers,

with over 83.6 million subscribers as of January 2011, and the largest land line telephone

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provider in India. However, in recent years the company's revenue and profit plunged into

heavy losses due to intense competition in the Indian telecommunications sector.

BSNL is India's oldest and largest communication service provider (CSP). It had a customer

base of 90 million as of June 2008.It has footprints throughout India except for the metropolitan

cities of Mumbai and New Delhi, which are managed by Mahanagar Telephone Nigam Limited.

(MTNL) . As of June 30, 2010, BSNL had a customer base of 27.45 million wireline and 72.69

million wireless subscribers.

.

IDEA

Type Idea: Private Own

Founded Idea: 1995

Headquarters Idea: Indore, Delhi, Pune, India

Key peopleSpice: Dilip Modi

Idea: Chairman: Kumar Mangalam Birla ; MD: Sanjeev Aga

Industry Telecom

Products Mobile operator

Revenue 12,447.08 crore (US$2.76 billion)(2010)

Slogan Idea: An !dea can change your life.

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http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Indorehttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Kumar_Mangalam_Birlahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Telecomhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Indorehttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Kumar_Mangalam_Birlahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Telecomhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Slogan


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Website Spice: Spice Telecom ; Idea: www.ideacellular.com

Idea Cellular, usually referred to as !dea, is a wireless telephony company operating in all the

22 telecom circles in India based in Mumbai . It is the 3rd largest GSM company in India

behind Airtel ,Vodafone.

In 2000, Tata Cellular was a company providing mobile services in AP. When Birla-AT&T

brought Maharashtra and Gujarat to the table, the merger of these two entities was a reality.

Thus Birla-Tata-AT&T, popularly known as Batata, was born and was later branded as !dea.

RESEARCH METHODOLOGY

Research methodology is a careful investigation for inquiring in a systematic method and

finding solution of a problem. It comprises the defining and redefining of problem formulating

hypothesis, collection and evaluating data, making detection and reaching conclusion. This

research consists of following element:

RESEARCH DESIGN

SAMPLING DESIGN

SAMPLING UNIVERSE

SAMPLING UNIT

SAMPLING TECHNIQUES

SAMPLE SIZE

DATA DESIGN

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RESEARCH DESIGN :

Decision regarding what, when, where, how much, by what mean, concerning an enquiry,

constitute a research design. In this study the research design is of exploratory type.

SAMPLE UNIVERSE

Collection, population, or set of entities, items, or quantities (grouped together on the basis of

common or defining characteristics or features) from which a representative sample is drawn for

comparison or measurement. So every user of Airtel, Vodafone, BSNL, and Idea is the sample

universe.

SAMPLING UNIT

It is one of the units into which an aggregate is divided for the purpose of sampling, each unit

being regarded as individual and indivisible when the selections made. So every person

subscribed to Airtel, Vodafone, BSNL, and Idea is the sampling unit.

SAMPLING TECHNIQUE

In the survey the non probability convenience sampling is followed.

SAMPLE SIZE

The sample size of a statistical sample is the number of repeated measurement that constitutes it.

It is typically denoted n, and is a non-negative integer.

This refers to the number of items to be selected from universe to constitute a sample.

The survey has been conducted on sample size of 100.

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DATA DESIGN

In nature of data, it was both primary and secondary.

DATA ANALYSIS AND INTERPRETATION

1. Subscription of Customers with current Mobile Service Provider.

Respondents were asked about their subscription, results gathered are shown below:

TABLE 1:- Table 1 showing percentage of respondents subscribed with different Mobile

Service Providers.PARTICULARS NO. OF RESPONDENTS (in %age)

Airtel 35Vodafone 28BSNL 25Idea 12

FIGURE 1:- Figure 1 showing percentage of respondents subscribed with different Mobile

Service Providers.

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Cur

rentMobileSer

vicePr

oviderof

Res

pondents

3

5

%

2

8

%

2

5

%

1

2

%

A

i

r

t

e

l

V

o

d

a

f

o

n

e

B

S

N

L

I

d

e

a

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FIGURE 1

INTERPRETATION :- From the data collected, we came to know that 35% respondents are

subscribed with Airtel,28% respondents are subscribed with Vodafone,25% and 12% are

associated with BSNL and Idea respectively. From this data, it is clear that more respondents are

associated with Airtel.

2. Sources of information which makes customers aware about their mobile service

provider.

Respondents were asked about the sources of information from where they got aware about the

companies, results gathered are mentioned below:

TABLE 2:- Table 2 showing the sources from where the customers got acquainted with these

companies.

FIGURE 2:- Figure 2 showing the sources from where the customers got acquainted with these

companies.

FIGURE 2

INTERPRETATION:- From the data collected, we find that 43% become aware about their

mobile service provider from their friends, 25% gets information from T.V., 12% from Mobile

phone retailers,6%, 7% from newspapers and Internet respectively and few get it from hoardings

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PARTICULARS NO.OF RESPONDENTS Percentage

Newspaper 7 6

T.V. 28 25

Magazines 3 3

Internet 8 7

Friends 49 43

Mobile phone retailers 13 12

Other 5 4


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or other sources. It is the word of mouth of friends that make aware most of the customers about

their mobile service provider.

3. Usage the current mobile phone servicesRespondents were asked about how many years they have been using the current mobile phone

services, results gathered are mentioned below:

TABLE 3:- Table 3 showing the No. of years the respondents have been using the current

mobile phone services

PARTICULARS NO. OF RESPONDENTS (in %age)

1 year 202 years 253 years 11More than 3 years 44

FIGURE 3:- Figure 3 showing the No. of years the respondents have been using the current

mobile phone services

FIGURE 3

INTERPRETATION:- Out of 100 respondents, 44% respondents have been using their currentmobile services for more than 3 years, 25% are using their services since 2 years and 20% &

11% are using their services since 1 year & 3 years respectively. This clears that customers are

not most interested to switch their current mobile service provider.

4. Different Mobile Service Providers used by Customers in the past

Respondents were asked about how many different mobile phone service providers have you

had in the past. The information collected is given below:

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TABLE 4:- This table 4 shows the no. of respondents with their past experience with their

mobile service providers.


None 161 352 203 29

FIGURE 4:- This figure 4 shows the no. of respondents with their past experience with their

mobile service providers

FIGURE 4

INTERPRETATION:- From the data collected, we came to know that 35% respondents having

just 1 mobile service provider in the past, 29% having 3 mobile service providers, 20% having 2

mobile service providers in the past and 16% dont have any mobile service providers in the

past. From this data it is clear that more respondents have been using the mobile service

providers in the past.

5. Preference of customers in mode of subscription.

Respondents were asked about whether they are postpaid customer or prepaid, results gathered

are shown below:

TABLE 5:- Table 5 showing percentage of prepaid and postpaid customers.

RESPONSE NO. OF RESPONDENTS (in %age)

Prepaid 81Postpaid 19

FIGURE 5:- Figure 5 showing percentage of prepaid and postpaid customers

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FIGURE 5

INTERPRETATION: From the information collected it is clear that 81% Students are

PREPAID customers and 19% are POSTPAID customers. More Students believe in prepaid

connections.

6. Switching Habits of Customers

Respondents were asked if they are permitted to retain the current mobile phone number that

they have, then they would change their current mobile service provider

TABLE 6:- This table 6 showing whether respondents are satisfying or not when they wereasked if they are permitted to retain the current mobile phone number that they have, then they

would change their current mobile service provider


Yes 33No 67

FIGURE 6: This figure 6 showing whether respondents are satisfying or not when they were

asked if they are permitted to retain the current mobile phone number that they have, then they

would change their current mobile service provider

FIGURE 6

INTERPRETATION: Out of 100 respondents 67% are not satisfying to change their current

mobile service provider even if they are permitted to retain the current mobile phone no.. Only

33 % are satisfied to change their current mobile service provider when they are permitted to

retain the current mobile phone no.

7. Selection of Brand

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TABLE 7:- This table 7 shows the brand of different mobile service providers which are to be

preferred when the respondents are satisfied to change their current mobile service provider

when they are permitted to retain the current mobile phone no.


Airtel 17Vodafone 9BSNL 5Idea 2

FIGURE 7:- This figure 7 shows the brand of different mobile service providers which are to be

preferred when the respondents are satisfied to change their current mobile service provider

when they are permitted to retain the current mobile phone no.

FIGURE 7

INTERPRETATION:- 52% respondents prefer to adopt Airtel when they are satisfied to

change their current mobile service provider when they are permitted to retain the current

mobile phone no., 27% respondents prefer to adopt Vodafone and 15% & 6% respondents rated

their preference to BSNL and Idea respectively.

8. Usage of Mobile Services for anythingbeyond making calls and text messaging.

Respondents were asked whether they used their mobile services for anything beyond making

calls and text messaging. The data collected is:

TABLE 8:- This table 8 showing the usage of mobile services for anything beyond making calls

and text messaging.


Yes 43No 57

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FIGURE 8:- This figure 8 showing the usage of mobile services for anything beyond making

calls and text messaging

FIGURE 8

INTERPRETATION:- When respondents were asked whether they used their mobile services

for anything beyond making calls and text messaging then we came to know that 57%

repondents just use their mobile services for making calls and text messaging but 43%

respondents use these mobile services for making calls and text messagings as well as for

accessing GPRS on their mobile phones.

9. Importance of various factors in a mobile service provider.Respondents were asked to rank the importance of various factors on a 5 point scale in a mobile

service provider. The rank given by them are:

TABLE 9:- This table 9 showing Importance of various factors in a mobile service provider.

RATING

FACTORSVery Poor Poor Average Good Excellent

Price5# 7 33 43 12

Quality of service

(connectivity)3 3 24 51 19

Varieties of productsoffered

4 7 25 50 14

Availability in different

states (roaming)3 7 27 43 20

# represents percentage of respondents

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FIGURE 9:- This figure 9 showing Importance of various factors in a mobile service provider.

FIGURE 9

INTERPRETATION: - Out of 100 respondents, we came to know that more customers i.e.

43% wish the price of their mobile service provider should be good, 51% customers want good

quality of service in terms of connectivity.50% customers want good varieties of products that

should be offered by mobile service provider and 43% customers want good availability of their

mobile service provider in different states that could provide good roaming facility to them.

10. Importance of price in different brands.

The data collected is given below:

TABLE 10:- This table 10 shows the importance of price on a 5 point scale in different brands.

RATING

BRANDSVery Poor Poor Average Good Excellent

Airtel 5# 6 33 37 19Vodafone 3 7 30 47 13BSNL 5 16 27 32 20

Idea 5 16 37 31 11# represents %age of respondents

FIGURE 10:- This figure 10 shows the importance of price on a 5 point scale in different

brands.

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FIGU

RE 10

INTERPRETATION:- From the data collected, it is to be seen that 37% respondents rate Airtel

as a good brand in terms of price, they also rate 47% & 32% to Vodafone and BSNL

respectively but 37% of respondents rate to Idea.

11. Importance of quality of service in different brands.


TABLE 11:- This table 11 is showing the importance of quality of service on a 5 point scale in

different brands.

RATING


Airtel 0# 3 6 42 49

Vodafone 0 5 28 53 14BSNL 16 20 37 23 4Idea 8 13 41 27 11

# represents %age of respondents

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FIGURE 11:- This figure 11 shows the importance of quality of service on a 5 point scale in

different brands.

FIGURE 11

INTERPRETATION: - From the data collected, it is clear that more respondents i.e. 49% rate

Airtel as an Excellent brand in terms of quality of service provided by Airtel, 53% respondents

rate Vodafone as a Good brand in terms of quality of service provided by Vodafone, 37% &

41% respondents rate BSNL & Idea as an Average brand in terms of quality of service provide

by BSNL & Idea respectively. From this data, we came to know the preference of respondents to

the Vodafone for the quality of service provided by Vodafone.

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12. Importance of Availability in different states of different brands.


TABLE 12:- This table 12 shows the Availability in different states on a 5 point scale in

different brands.

RATING


Airtel 0# 0 17 37 46Vodafone 0 0 23 57 20

BSNL 5 9 29 37 20Idea 7 17 29 40 7

# represents %age of respondents

FIGURE 12:- This figure 12 shows the Availability in different states on a 5 point scale in

different brands.

FIGURE 12

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INTERPRETATION:- From collected data, we came to know that 46% people rate Airtel as

Excellent in terms of availability in different states, 57%, 37% & 47% people rate Good to

Vodafone, BSNL and Idea respectively in terms of availability in different states. From this we

can observe that more respondents are satisfied with the services provided by Airtel in terms of

availability in different states.

13. Rank wise perception of various factors of different companies by all the

respondents.

Respondents were asked about their perception of factors which influence them to associate with

each company, results gathered are mentioned below:TABLE 13:- Table 13 showing perception of various factors of different companies by all the

respondents.

Factors

Rank given

by

Respondents

Airtel Vodafone BSNL Idea

Network

1 75# 13 8 7

2 16 57 14 14

3 5 23 22 39

4 4 7 56 40

Call Cost

1 17 24 50 17

2 19 41 23 20

3 29 21 17 33

4 35 14 10 30

Customer

Care

1 39 31 18 9

2 31 33 19 19

3 17 27 20 47

4 13 9 43 25

Dealers

1 57 19 11 5

2 27 47 22 10

3 7 27 28 37

4 9 7 39 48

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# represents percentage of respondents

INTERPRETATION: - From the data collected, it is clear that 75 percentage of respondentsrank 1 to Airtel in terms of the Network provided by it, 50 percentage of respondents rank 1 to

BSNL in terms of Call Cost, Customer Care service of Idea is better from its competitors as it isshown from the data collected and there are too many Dealers for Airtel in compare to others asit is clear from collected data

FINDINGS :

Few years back mobile connections were not common among the students. But with the

mobile revolution now we can find almost every student with mobile phone.

Most of the students prefer prepaid connections than postpaid connections.

Most preferred cellular company amongst the students is Airtel and the least preferred

company is Idea.

Friends and T.V. are the best media advertisements that put more impact on the students

buying decisions.

Maximum respondents were using their current mobile service providers for more than 3

years.

Majority of customers dont want to change their current mobile service provider even if

they are permitted to retain the current mobile phone number that they had.

Mostly the students are satisfied with the services provided by the different cellular

companies.

Mostly the Students dont use their mobile services beyond making calls and text

messages.

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Majority of customers do associate with BSNL due to its comparatively low cost and

free calls. Airtel attract customers due to its wide network and more Dealers. Vodafone

due to its network, call cost and customer care service. Idea due to its network and

customer care.

QUESTIONNAIRE

Q: 1) Who is your current mobile phone service provider?

o Airtel

o Vodafone

o BSNL

o Spice/Idea

Q: 2) Which of the following information source/s have you used for the purchase of mobile

service?

o

News papero

T.V.o

Magazineso Internet o Friends o Mobile phone retailer

o Other __________________

Q: 3) How many years have you been using the current mobile phone services?

o 1 year

o 2 years

o 3 years

o More than 3 years

Q: 4) How many different mobile phone service providers have you had in the past?

o 1

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o 2

o 3

o None

Q: 5) Do you have a postpaid or a prepaid relationship?

o Prepaid o Postpaid

Q: 6) If you are permitted to retain the current mobile phone number that you have, would you

change your current mobile phone service provider?

o Yes o No

Q: 7) If so, which brand would you select? (Select only one)

o Airtel

o Vodafone

o BSNL

o Spice/Idea

Q: 8) Do you use your Mobile Service for anything beyond making calls and text messaging?

Yes, Please Specify______________________

No

Q: 9) Rate the importance of following factors on 5 point scale in a mobile service provider.

Very Poor Poor Average Good Excellent

Price

Quality of service

(connectivity)

Varieties of products

offered

Availability in different

states (roaming)

Q: 10) Rate the importance of price on a 5 point scale in the following brands.


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Airtel

Vodafone

BSNL

Spice/Idea

Q: 11) Rate the importance of quality of service on a 5 point scale for the following brands.


Airtel

Vodafone

BSNL

Spice/Idea

Q: 12) Rate the importance of availability in different states on a 5 point scale for the following

brands.


Airtel

Vodafone

BSNL

Spice/Idea

Q: 13) Rank the following factors(from 1-4)according to your Perception for a particular

factor 1 for most preferred and 4 for least preferred?

Airtel Vodafone BSNL Spice/Idea

Network

Call Cost

Customer Care

Dealers

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PERSONAL INFORMATION

Name: _______________________

Gender:o Male o Female

Address:______________________

________________________

Contact No.__________________

BIBLIOGRAPHY

.

Kotler, Philip, Marketing Management, Prentice Hall of India Pvt. Ltd. New Delhi, 9thedition.

www.airtel.in

www.ideacellular.com

www.vodafone.in

www.bsnl.co.in

http://www.trai.gov.in/

32
http://www.airtel.in/http://www.ideacellular.com/http://www.vodafone.in/http://www.trai.gov.in/http://www.airtel.in/http://www.ideacellular.com/http://www.vodafone.in/http://www.trai.gov.in/

Documents

Cis 3rd Term