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8/11/2019 DTV Charts q1 2011
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8/11/2019 DTV Charts q1 2011
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Background on survey methodology
The GfK consumer research used in this report is based on a panel of 12,000 homes
surveyed quarterly via the internet and by telephone.
The survey provides data on ownership and acquisition of television sets and other
receiving equipment such as set-top boxes.
The ratio of online to telephone interviews is designed to specifically meet demographic
representative quotas. The error margin for the research results is estimated to be
within 1-2 percentage points (up to +/- 500,000 homes).
This is the final quarterly edition of this report . The next edition will be an annualreview, published in 2012. A selection of DTV metrics will be available from
Ofcoms technology tracking study in the meantime, the results of which are
published here.
1
http://stakeholders.ofcom.org.uk/market-data-research/statistics/http://stakeholders.ofcom.org.uk/market-data-research/statistics/8/11/2019 DTV Charts q1 2011
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Platform take-up survey results Q1 2011
Source: Ofcom / GfK NOP consumer research
Analogue terrestrial includes a very small amount of foreign satellite.
Chart figures; m = million, pp = percentage points.
93.1% 93.1%74.0%
39.6% 36.2%
8.0% 13.1% 1.1% 2.0% 6.9%0%
20%
40%
60%
80%
100%
Multichan
neltake-
up
Digital
TVtake-
up A
ll
homes
using
DTT
DTTonly
homes
Satellite-
pay
Satellite-
free
Cable
DTT-pay
homes
Otherpay
TV
Analogue
Terrestrial
Homes (millions)
23.8m 23.8m
10.1m 9.3m
3.4m
19.0m
0.5m0.3m
Homes (%)
2.0m
- 0.2pp+ 0.1pp+ 0.6pp + 0.6pp + 0.7pp - 0.5pp + 0.6ppQuarterly change + 0.5pp
+ 1.0pp + 1.0pp - 0.2pp 0.0pp + 0.3ppAnnual change + 0.9pp + 0.8pp- 0.9pp
+ 1.8pp
+ 2.9pp
1.8m
- 0.6pp
- 1.0pp
(Homes with access to each platform)
Figure 1
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Digital / Multichannel TV progress 2001-2011
41.7%44.7%
48.0%
56.7%64.9%
71.8%
80.3%
87.2% 89.6%92.1%
30.9%38.5% 43.2%
53.0%
61.9%69.7%
79.6%
87.1%89.2%
92.0% 93.1%
22.4%25.0% 28.6%
29.1% 31.3%33.1%
35.7% 36.6%41.3%
44.2%
14.8% 14.5%
13.4% 13.5%
13.2% 13.2% 13.0% 12.5% 13.2% 12.9% 13.1%
4.5% 5.2%
5.9% 14.1%
20.3%25.3%
33.0%37.9%
39.8%
39.6%
0%
20%
40%
60%
80%
100%
Q1 2001 Q1 2002 Q1 2003 Q1 2004 Q1 2005 Q1 2006 Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011
TotalMultichannel
Total digital
Satellite
Cable
DTT-only
Data from Q1 2007 is based
on consumer research
Source: Ofcom, GfK NOP research from Q1 2007, previous quarters include subscriber data and Ofcom
market estimates for DTT and free satellite
Figure 2
Households (% take-up)
93.1%
38.5%
36.8%
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0
2
4
6
8
10
12
14
16
1820
22
24
26
Q12001
Q12002
Q12003
Q12004
Q12005
Q12006
Q12007
Q12008
Q12009
Q12010
Q12011
Analogueterrestrial only
Digital terrestrial
only
Analogue cable
Digital cable
Free-to-viewdigital satellite
Analogue
satellite
Pay digitalsatellite
TV Households (m)
41.7% 44.7% 48.0% 56.7% 64.9% 71.8% 80.3% 87.2% 89.6% 92.1% 93.1%% of homes
Data from Q1 2007 is based
on consumer research
Source: Ofcom, GfK NOP research from Q1 2007, previous quarters include subscriber data
and Ofcom market estimates for DTT and free satelliteNote: Digital terrestrial relates to DTT-only homes
MCTV take-up by platform % homes
Figure 3
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5
Digital Platform Overlap Q1 2011(Homes 000s)
Figure 4
Source: Ofcom / GfK NOP consumer research
Note: Due to the smaller sample size it is not possible to depict the overlap among other multichannel
platforms.
Sky digital
2,578
Freeview
10,147
Digital Cable
288
6,207
2,580
470
23
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Total secondary digital sets across all platforms (millions)
Source: GfK NOP research
13.2
18.3
21.4
24.6
26.4
21.3
16.2
13.5
10.38.5
0
5
10
15
20
25
30
Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011
Multichannel2nd sets
Analogue
terrestrial 2ndsets
38% 53% 61% 70% 76%% converted
Secondary TV sets (millions)
Figure 5
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Platform shares for TV sets 1 4
36 37 38 41 42
13 12 13 14 14 10 9 9 11 9 9 9 8 8 6
12 11 11 1111
3 3 3 4 4
2 3 3 3 3 2 1 2 2 1
33 3838 40
38
2540
4856 61
2539
4853 61
2239 43
50 59
19 13 128 6
60 4536
25 21
6349 40
33 27
6751 46 40
33
0%
20%
40%
60%
80%
100%
Q12007
Q12008
Q12009
Q12010
Q12011
Q12007
Q12008
Q12009
Q12010
Q12011
Q12007
Q12008
Q12009
Q12010
Q12011
Q12007
Q12008
Q12009
Q12010
Q12011
Analogueterrestrial
DTT
Cable
Satellite
Source: GfK NOP consumer research
Main TV Set TV Set 2 TV Set 3 TV Set 4
Figure 6
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Market share of platforms across all TV sets Q1 2011
% take-up of TV homes
Source: GfK research
Total TV sets = 60 million
Satellite24.5%
Cable
6.6%
ADSL0.1%
Digital terrestrial47.8%
Analogue terrestrial20.1%
Q1 2011Q1 2010
Satellite25.0%
Cable
6.5%
ADSL0.1%
Digital terrestrial51.0 %
Analogue terrestrial16.7%
Figure 7
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Homes (%) Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Multichannel take-up
Cable
Satellite
DTT
Other platforms 1
Total multichannel 2
12.4%
38.3%
39.6%
1.4%
91.4%
12.9%
41.3%
39.8%
1.2%
92.1%
13.0%
42.9%
39.3%
1.2%
92.7%
13.1%
43.1%
39.1%
1.0%
92.6%
13.0%
42.9%
38.9%
1.3%
92.5%
13.1%
44.2%
39.3%
2.0%
93.1%
Pay TV take-upCable
Pay satellite
Pay DTT
Other pay platforms 1
Total pay TV 2
12.4%
35.8%
2.3%
1.4%
51.8%
12.9%
36.2%
2.0%
1.2%
52.3%
13.0%
36.5%
2.0%
1.2%
52.7%
13.1%
36.8%
2.0%
1.0%
52.9%
13.0%
36.2%
1.1%
1.3%
52.4%
13.1%
36.7%
1.3%
2.0%
52.5%
Share of multichannel TV market
Cable
SatelliteDTT
Other platforms 1
13.5%
41.8%43.2%
1.5%
13.6%
43.4%41.8%
1.3%
13.5%
44.5%40.8%
1.2%
13.6%
44.8%40.6%
1.1%
13.6%
44.6%40.4%
1.4%
13.3%
44.7%40.0%
2.0%
Summary: take-up and share of primary TV setsFigure 8
Source: Ofcom / GfK NOP research
Note: 1. Other platforms includes homes with BT Vision and Talk Talk TV (formerly Tiscali TV). Top Up TV homes are included in
DTT and also shown separately in pay DTT.
2. Totals may not correspond to the individual platform figures due to an element of platform overlap and figures being rounded.
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Free-to-view
digital satellite (000s) Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Free-to-view satellite
households
1,307 1,625 1,633 1,585 2,045
Free-to-view satelli te Q1 2011 survey results
Figure 10
Source: GfK NOP consumer research
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Cable Virgin Media Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Digital TV subscribers 3,702,800 3,728,700 3,745,900 3,759,600 3,772,300
Total TV subscribers 3,729,600 3,751,900 3,766,700 3,778,800 3,778,900
Total subscribers
(TV, telephony, internet) 4,761,800 4,768,900 4,783,000 4,800,100 4,820,300
TV penetration rate * 29.7% 29.9% 30.0% 30.2% 30.2%
ARPU (annualised) 540 551 557 554 566
Churn 13.2% 15.6% 19.2% 15.6% 15.9%
Basic package price 11.99 11.99 11.99 12.50 12.50
Virgin DVR (V+ and V+HD) 939,900 1,198,900 1,421,000 1,512,900 1,579,300
Source: Virgin Media quarterly results 2009-11
* TV penetration rate is based on the number of homes passed by the Virgin Media cable network. The number of homes
passed and marketed had reached over 12.5 million by Q2 2009.
Virgin Media Q1 2011 resultsFigure 11
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DTT sets and households (millions) Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Total number of DTT enabled sets
Percentage of all TV sets (%)
28.8m
47.8%
28.6m
47.5%
29.6m
49.2%
30.2m
50.1%
30.7m
51.0%
Total number of homes using DTT equipmentHomes percentage (%)
18.7m73.1%
18.7m73.2%
18.8m73.4%
18.8m73.4%
19.0m74.0%
Number of homes where DTT is the only digital platform
Homes percentage (%)
10.2m
39.8%
10.1m
39.3%
10.0m
39.1%
10.0m
38.9%
10.1m
39.6%
DTT households and sets estimates
Figure 12
Source: GfK NOP research
Note: Figures in the table are rounded
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6.4
8.49.6 9.8 10.2 10.1
4.9
8.3
13.7
16.3
18.6
20.2
0
5
10
15
20
25
Q1 2006 Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011
DTT 1st set DTT 2nd set
DTT on 1st and 2nd TV sets (millions)
Source: GfK NOP research
DTT on primary and secondary TV sets
Figure 13
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DTT quarterly sales (000s) Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
Freeview set-top boxes 855 724 603 756 596
Integrated Digital Televisions (IDTVs) 2,540 2,341 1,896 3,099 2,586
Total sales 3,395 3,065 2,499 3,855 3,182
DTT DVR sales* 207 153 146 290 201
Source: Sales figures from GfK, as adjusted by Freeview. The 5% upwards adjustment represents Freeviews
estimate of the number of DTT set-top boxes and IDTVs sold in Northern Ireland and offshore islands.
*DVR sales include devices that combine DVR and DVD recording functionality. DVRs sales listed above are also
included in the total sales.
Digital terrestr ial television (DTT) equipment quarterly sales
Figure 14
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0.8
1.21.3
0.9 0.9 0.60.4
0.9
1.9
2.5 2.5 2.611.8
18.930.7
43.457.1
68.6
0
10
20
30
40
50
60
70
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Q1 2006 Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011
Set-top boxes
IDTV sales
Cumulative sales
DTT STBs and IDTV retail sales 2006-2011
Source: Sales figures from GfK, as adjusted by Freeview
Quarterly sales
(millions)Cumulative sales
(millions)
DTT equipment quarterly and cumulative retail sales
Figure 15