Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
IMAGING Symposium 2006 : Marktchancen Home- Printing
26. Januar 2006
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Agenda
1 Unternehmensportrait
2 HomeprintingWer nutzt die Chance?
3 Zusammenfassung
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
1 Unternehmensportrait
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Wichtige Stationen der GfK-Geschichte
Mai 2005 Übernahme von NOP World
September 1999
1990
1967
1949
1934
Im Amtlichen Handel der Börse notiert
Umwandlung in eine Aktiengesellschaft
Start der Internationalisierung
Wiederaufbau der GfK
Gründung des GfK-Nürnberg e.V.
1925 Gründung: Institut für Wirtschafts-beobachtung der deutschen Fertigware
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
GfK Gruppe: Charakteristika (I)
Services
Mitarbeiter
Umsatz672 Millionen Euro im Jahr 2004 ohne NOP World
Steigerung zum Vorjahr: 12,8 %
990+ Millionen Euro im Jahr 2004 inklusive NOP World (pro forma)
über 7.600 Vollzeitbeschäftigte inklusive NOP World
etwa 80% davon außerhalb Deutschlands
Umfassende Informationen zu Konsumgüter-, Healthcare- und Dienstleistungsmärkten
Marktforschungs-Know-how
Marketingberatung
Netzwerk Rund 130 Tochtergesellschaften, Niederlassungen und Beteiligungen in 63 Ländern auf fünf Kontinenten
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
GfK Gruppe: Charakteristika (II)
USP
Marktposition
KerngeschäftAls reines Marktforschungsunternehmen liefert die GfK Informationsservices an führende Dienstleister, Konsumgüter- und Pharmahersteller weltweit
Größtes Marktforschungsunternehmen in Deutschland, in Europa auf Platz 4 und weltweit auf Platz 4
Synergien in fünf Geschäftsfeldern:
31 der 50 Top-Kunden konsultieren die GfK in mindestens drei Geschäftsfeldern
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
GfK Retail and Technology - WW Coverage
Western EuropeEastern Europe
Japan/Asia-PacificAfrica/Middle East
North/South America
AlgeriaAustraliaAustriaAzerbaijanBahrainBelgiumBosnia-HerzegovinaBrazilBulgariaCambodiaCanadaChile
SyriaTaiwanThailandTurkeyUkraineUnited Arab EmiratesUnited KingdomUSAVietnamYemen
ChinaCroatiaCzech RepublicDenmarkEgyptEstoniaFinlandFranceGermanyGreeceHong KongHungary
IndiaIndonesiaIranIrelandIsraelItalyJapanJordanKazakhstanKoreaKuwaitLebanon
LithuaniaMalaysiaMexicoMoroccoNetherlandsNew ZealandNorwayOmanPhilippinesPolandPortugalQatar
RomaniaRussiaSaudi-ArabiaSerbia and MontenegroSingaporeSlovakiaSloveniaSouth AfricaSpainSwedenSwitzerland
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Consumerbuying behaviour
Sales out information on all consumer technology markets
Media consumption and audiencemeasurement
Tailor-madeservices addressingspecificmarketing issues
Key Info
Continuous data collection
Continuous data collection
Continuous data collection, tests
Interviews,tests
Type of measures
ConsumerTracking
Retail and Technology MediaCustom
Research HealthCare
EuropeGlobal GlobalGlobalCoverage Global
Customresearchinformation on the pharma, healthcareand veterinarymarkets
Interviews, continuous data collection
11 %21 % 13 %41 %Sales1) 13 %
GfK Group, offering you all possible research technologies
1) incl. NOP World
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
GfK R&T audit methodologyProduct Flow
Manufacturers
Wholesalers
Resellers / Retailers
Corporate buyers / Consumers
ImportExport
GfK Channel Audit
• defined distribution channels
• defined product groups
• representative samples
• regular data collection
- by single articles
- selling-out, selling-in, stocks, price, etc.
• extrapolation by distributionchannel (GfK Panel Market)
• reporting & presentationsfor customers
direct
Not tracked
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
2 HomeprintingWer nutzt die Chance?
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
IMAGING WORLD MARKETSSales Volume 2005
Printing Devices*DSC
96 MIO ? 96 MIO ?
*Include business
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
30000
9000
17000
40000
23000
10000
13000
31000
Europe America Japan ROW
17000
90006000
18000
World Market - Digital CamerasSales Volumes 2002 - 2005
2004
36 %34 %
18 %12 %
50 Mill.(+ 64%)
2003 2005 **
40 %30 %
13 %17 %
77 Mill.(+ 54%)
Europe the largest Market for DSC in the World!
96 Mill.(+ 25%)
18 %
42 %31 %
9%
**estimates Nov .2005
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
IMAGING WORLD MARKETSSales Volume DSC 2005
DSC
D-SLR4% =3,8 Mio?
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
IMAGING WORLD MARKETSSales Volumes Printing Devices 2005
Small Photo Printer4% (7% in West Eu/ 1% in Asia/China)
Printing Devices
MFD37%
Printer59%
96 MIO
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
IMAGING WORLD MARKETSSales Volumes 2005
Printing DevicesDSC
Europe40 MIO ?
Europe34 MIO ?
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
IMAGING MARKETS EU-7-DSC/Printer/Small Photo Printer in Home
3,8
7,3
15,3
23,4
28,7
2,52,31,61,10,8 2,40,90,20,080,02
2001 2002 2003 2004 2005
Digital Cameras Inkjet Photo Printer Small Photo Printer
2,7%
DSC Inkjet Small Photo Printer
2001
37,5%
4,3%
0,9%
DSC Inkjet Small Photo Printer
2005Penetration
Volume Sales 100%
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
IMAGING MARKETSMarket Volumes / HomesSpring 2005
11,5%15,0%
8,0%3,00%
32,4%
50,3%34,2%
21,8%48,5%
35,7%
39,9%5,7%
37,5%W.EUROPE(7)
E.EUROPE(4)
GERMANY
FRANCE
GREAT BRITAIN
ITALY
SPAIN
NETHERLANDS
BELGIUM
RUSSIA
POLAND
CZECHIA
HUNGARY
0,08%0,03%
0,05%
0,54%
0,70%0,29%0,37%
2,53%0,77%
0,4%0,05%
0,86%
DSC SMALL PHOTO PRINTER
including Data 2001-2004
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
IMAGING MARKETSMarket Volumes / HomesSpring 2005
11,5%15,0%
8,0%3,00%
32,4%
50,3%34,2%
21,8%48,5%
35,7%
39,9%5,7%
37,5%W.EUROPE(7)
E.EUROPE(4)
GERMANY
FRANCE
GREAT BRITAIN
ITALY
SPAIN
NETHERLANDS
BELGIUM
RUSSIA
POLAND
CZECHIA
HUNGARY
1,0%0,6%
0,7%
4,0%
4,8%2,5%
4,3%8,1%
4,5%2,3%0,7%
4,3%
DSC INKJET PHOTO PRINTER
including Data 2001-2004
6,2%
2,5%0,3%
16,6%
19,1%12,9%
8,2%
16,1%16,9%
12,8%1,0%
13,8%
MFD
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
41
MFD
Small PhotoPrinter
Inkjet PhotoPrinter
Printer Total
Growth Rate 2005 VS. 2000
++++++++
++++++
++++++
++++++++
++++++++
Growth Rate 2005 VS. 2001
++++++++
++++++++
EU 71) EE 42)
IMAGING MARKETSMARKETTRENDS VOLUME GfK PanelmarketGrowth Rate(%)
Growth 2005 Growth 2005Average Growth Average Growth
+1198%
+217%
+29%
+74%
+405%
+212%
+218%
+294%
(+ 30%)
(+187%)
(+ 4%)
(+33%)
(+154%)
(+207)
(+ 29%)
(+108%)
1)EU7=BE,NL,DE,FR,GB,IT,ES 2)EE4=RU,PL,CZ,HUGrowth Rates: +++=101-999% ++++=1000-9999% +++++=10000-99999% ++++++=100000-999999% +++++++=<1Mio
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
13
MFD
Small PhotoPrinter
Inkjet PhotoPrinter
Printer Total
Growth Rate 2005 VS. 2000
++++++++
++++++
++++++
++++++++
++++++++
Growth Rate 2005 VS. 2001
++++++
++++++
EU 71) EE 42)
IMAGING MARKETSMARKETTRENDS VALUE GfK PanelmarketGrowth Rate(%)
Growth 2005 Growth 2005Average Growth Average Growth
+ 78%
+155%
+13%
+49%
+2645%
+116%
+165%
+205%
(+ 7%)
(+122%)
(- 4%)
(+10%)
(+105%)
(+68%)
(+ 20%)
(+75%)
1)EU7=BE,NL,DE,FR,GB,IT,ES 2)EE4=RU,PL,CZ,HUGrowth Rates: +++=101-999% ++++=1000-9999% +++++=10000-99999% ++++++=100000-999999% +++++++=<1Mio
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
90
7366
5072
4038
IMAGING MARKETSPRICE INDICATORS GfK PanelmarketIndex 2000(EU7) 2001(EE4)= 100%
Flashes
Lenses
CRT/Flat Total
Cartridges
Inkjetpaper
Mobilephones Total
Still Films
PC
Smartphones
Still Cameras
Camcorder
Printer Total
Digital Cameras
Memorycards
Beamer
135129
115109
1029189
656361
5746
413936
*Lenses and Flashes DE only
> 200
EU 71) EE 42)
1)EU7=BE,NL,DE,FR,GB,IT,ES 2)EE4=RU,PL,CZ,HUGrowth Rates: +++=101-999% ++++=1000-9999% +++++=10000-99999% ++++++=100000-999999% +++++++=<1Mio
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
IMAGING MARKETSProductgroups
Memorycards Still Films
Digital Cameras Still Cameras
Flashes Lenses
Printers MFD
Small Photo Printers Inkjet Photo Printer
Inkjetpaper Cartridges
Mobilephones Smartphones
Camcorder CRT/Flat TV
Beamer PC
GfK Group Retail and Technology
IMAGING & COMMUNICATIONPRODUCT SHARE2003 - 2005 RR VALUE
.GfK-Panelmarket GERMANY
© by GfK MS, www.gfkms.com \\nwcaf\msprod\data\cobras\photo\PRS\PRS0141\CH105243.TXT (001)1/2006
2003 2004 F-NOV04 F-NOV05 FM04 AM04 JJ04 AS04 ON04 DJ05 FM05 AM05 JJ05 AS05 ON05
6378 7597 6011 6392 1157 1205 1248 1149 1252 1585 1265 1282 1361 1222 1263SAL.EURO IN MIO.
34
4
56
92
3
9
5
19
3
30
43
57
1
4
19
6
19
1
31
44
57
1
4
19
6
18
1
31
52
46
12
23
6
18
33
4
3
48
2
4
18
6
16
2
31
44
57
1
3
20
5
17
1
29
5456
1
4
19
5
19
2
30
54
56
1
4
19
6
18
2
31
42
47
1
4
19
6
18
1
25
52
57
1
4
21
6
22
1
30
42
4
71
3
24
6
17
30
52
46
13
25
6
17
1
30
63
55
12
22
5
19
32
53
45
12
23
6
17
33
42
4
612
23
6
17
CARTRIDGESINKJETPAPERMEMORYCARDSSTILL FILMSCAMCORDERCOLOR PRINTERSCANNERPDACAMPHONESMFDDSCANALOG CAMERAS
GfK Group Retail and Technology
IMAGING & COMMUNICATIONDISTRIBUTION SHARE IMAGING Index TOTAL2003 - 2005 RR VALUE
.GfK-Panelmarket GERMANY
© by GfK MS, www.gfkms.com \\nwcaf\msprod\data\cobras\photo\PRS\PRS0141\CH105245.TXT (001)1/2006
2003 2004 F-NOV04 F-NOV05 FM04 AM04 JJ04 AS04 ON04 DJ05 FM05 AM05 JJ05 AS05 ON05
6378 7597 6011 6392 1157 1205 1248 1149 1252 1585 1265 1282 1361 1222 1263SAL.EURO IN MIO.
38
39
13
82
36
35
12
162
35
36
12
152
35
35
10
18
2
33
39
12
152
35
36
11
17
2
37
33
12
162
36
35
12
152
36
36
12
152
40
30
12
161
34
35
11
19
2
35
35
10
19
1
37
35
11
172
35
36
10
18
2
36
37
10
172
CESCSS/OERMASS M.TCROthers
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Imaging MarketsAssortment /Developement (example Germany)January 2001 vs. September 2005
2001 2005 2001 2005 2001 2005 2001 2005Still Films 64 54 1.619 1.039 119 46 0 0Memory Cards 61 145 340 340 20 114 1 2Still Cameras 82 62 1.142 538 97 22 5 1Digital Cameras 41 121 206 961 20 123 5 11 - SLR 5 8 5 26 2 7 - - - Compact Cameras 41 120 201 935 22 118 - - - Compact>=5-6 MP CCD - 42 - 225 - 42 - -
Lenses 28 20 518 267 31 19 3 2
El. Flashes 39 26 139 97 11 8 1 1
Camcorder 21 17 329 277 21 34 6 5
Mobilephones 27 35 333 874 34 110 1 4 -Cameraphones - 20 - 462 - 68 - -Smartphones 3 18 5 79 1 5 0 1CRT-TV 86 83 1.773 1.267 153 96 23 8Flat /TV 30 104 116 878 11 104 40 41Beamer - 45 - 388 20 8 0 4Computers 123 119 1.639 2.953 27 46 13 14MFD 25 22 94 297 6 33 1 2Small Photo Printer 12 14 12 43 2 9 0 0Printer Inkjet 4 4 20 41 4 10 0 1Inkjetpaper 53 103 397 1.192 16 106 0 2Cartridges 53 150 1.051 6.439 63 397 1 4
100% 100%7%
Photostores >5 Mio. Turnover Average AssortmentGfK Total Market
Photostores >5 Mio. Turnover
Number of Brands
Number of Selling Items Stocks Value in%Number of Items
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Digital Still Cameras/Printer Germany
Sales units in %
Februar-November 2005
Total Photo-Spec. TecSSt. CS El.EH. C OER SH Dept./Mo. Hyp./C&C
Feb.-Nov. 05 Feb.-Nov. 05 Feb.-Nov. 05 Feb.-Nov. 05 Feb.-Nov. 05NFeb.-Nov. 05 Feb.-Nov. 05 Feb.-Nov. 05 Feb.-Nov. 05in % in % in % in % in % n in % in % in % in %
DSC 100 24 41 3 5 1 2 15 9
Small Photo Printer 100 16 46 3 5 1 3 24 2
Photo Printer ded. 100 3 54 9 6 2 15 8 4
Photo Printer ded. incl. Pictbridge 100 2 46 9 9 6 14 7 6
No Photo Printer wo. Pictbridge 100 0 29 9 4 9 41 2 4
MFD Photo Printer 100 0 59 5 9 5 7 10 3
Inkjetpapier+150 Gr. ( Sheets ) 100 3 34 4 3 20 2 6 16
Thermalpapier ( Sheets ) 100 46 28 3 5 2 1 11 3
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
DSC/Small Photopapier/Inkjet +150 Gr./Thermalpapier Germany
Distr. November 2004/2005 (ungew Distr.%)Anzahl der Geschäfte die das Produkt führen in %
OER
04 05 04 05 04 05 04 04 05
unw. unw. unw. unw. unw. unw.wg unw. unw.
DSC 38 35 89 90 99 99 6 10
Small Photo Printer 10 12 27 44 89 94 3 2
Photo Printer ded. 15 10 14 20 96 92 8 8
Photo Printer ded. incl. Pictbridge 23 22 15 26 98 99 24 26
No Photo Printer wo. Pictbridge 36 33 12 14 99 99 51 49
MFD Photo Printer 17 16 7 3 99 98 28 18
Inkjetpapier+150 Gr. 31 37 36 70 97 99 58 61
Thermalpapier 3 7 9 46 26 81 1 2
Total Nov. 04/05 Photo-Spec. TecSSt.
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
2,1 2,352,472,653,3 3,6
4,1 4,2 4,3 4,5 4,7 4,8 5,055,155,25 5,04,3
3,9
0,750,5
ANALOG DIGITAL ML Digital/Kiosk Homeprinting
GERMAN AMATEUR PHOTOGRAPHIC MARKETCOLORPRINTS (100% COVERAGE) in Wholesalelabs incl. Homeprinting1987-2004
87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04
THOU.MILL. UNITS
0,75
5,2 Mrd Bilder in 2004+ 750 Mio Homeprints ???
1,0 Mrd digitale Prints im Großlabor in 2005?
2003: 4,8 /:4,3 Analog -7% und 0,5 digital
2004: 4,65( -3%) : 3,9 analog und 0,75 digital +750 Mio Homeprinting + ML/Kiosk 550 Mio incl analog total 5,2 – 2%
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Could you please estimate the percentage of paper-prints made from digital photos, which are …Group has made or has had made paper prints from digital photos (Q. 26)
50%
67%
55%49% 48%
40%49%
5%7%
6%
5%
9%
26%
18%
16% 25% 31%
38%
27%
18%11%
25%20%
16% 17% 15%
4%
6%
Oct 03 -March 04
(n=171) (n=110)(n=92)(n=39) (n=96) (n=79)
July 03 -Sept 03
Jan 03 -June 03
200220012000 and earlier
Ordered via Internet
Taken to a shop, which has prints made by a photofinisher, a specialist company
Made in a shop on their mini-lab or usage a kiosk
Made at home on a home-printer
Total
Date of buying of the first digital camera
ABER ICH MUSS EINEN BESITZEN!!!!
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
44) Reasons why the people were not satisfied with their digital photos (maximum of four answers)Group has made or has had made paper prints from digital photos (Q. 26) + is not satisfied with the digital photos (Q. 43)
47%
25%
12% 11%
46%
2% 2%
37%
19%
10%
19%
5% 5%
67%
33%
25%
17%
4% 4% 4%
50%
35%
9%
13%
17%
26%
44%
Digital prints from home-printer
Digital prints from a shop with mini-lab or kiosk
Digital prints from a shop where photos made by finisher
Digital prints ordered via the internet
Poor picture quality
Poor permanence
Incorrectformat
Ink ran out
Tooexpensive
Delivery too slow
Too difficult
No or not enough
guidance from shop staff
No statement
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
(n=585)
Prints fromDigital cameras
Quick to make / quick to order
Simple to make / simple to order
Short waiting time / quick delivery
Price / costs
Permanence
Printed image identical with that in viewfinder
Accurate colours
Detail
Picture Quality generally
39%
63%
24%
12%
62%
50%
88%
51%50%
Prints fromAnalogue cameras
(n=457)
22%
34%
68%
30%
13%
66%
33%
92%
34%
29) What is particularly important on prints from either digital oranalogue cameras (maximum of six reasons)Group has made or has had made paper prints from digital photos (Q. 26)
Digitalkameras: -Quick
-Simple
- Short
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Comparison of the existence of someone in the household who knows how to print digital prints on a home printer, order them in a shop, order them in a shop with production by a photofinisher, and order them on the internet;Group has made or has had made paper prints from digital photos (Q. 26)
9%
41%
90%
53% 56%51%
48%44%
Someone in household has knowledge
No one in household has knowledge
No statement
Total: how to print photos on a home-
printer
Total: how to order photos in a shop
Total: how to order photos in shop +
production by photofinisher
Total: how to order photos on the
internet
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Wholesale lab printingVolume2003 - 2005
5 13 22 25
95 87 78 75
2003 2004Jan.-Oct
2005 S/O 2005
AnalogDigital
100% 100% 100% 100%
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Market Volumes Thermalpaper / Thermalprinter2004/ 2005
24
46
57
5438
62
11
41
42W.EUROPE(8)
GERMANY
SPAIN
FRANCE
GREAT BRITAIN
NETHERLANDS
BELGIUM
ITALY
PORTUGAL
Average print Thermalpaper in 2005 related to owned Thermalprinter
Base:Thermalprinter sales include Data 2003-2005
(6)
GfK Group Retail and Technology
PHOTOPAPER GERMANYSALES SHEET2004 - 2005 CUM.
GfK-Panelmarket+150 GSM
© by GfK MS, www.gfkms.com \\nwcaf\msprod\data\cobras\Photo\PRS\PRS0168\CH121595.TXT (001)1/2006
PM2004 JAN-NOV04 JAN-NOV05
CES2004 JAN-NOV04 JAN-NOV05
OER2004 JAN-NOV04 JAN-NOV05
MM2004 JAN-NOV04 JAN-NOV05
108,9100
96,6100
143,610049
44,941
39,241
62,14358
29,327
26,227
37,42643
24,623
2223
29,72135
Sal.Sheets in Mio.In % of P M
Growth Rate +/-LY
99 99 96
4
98
2
98
2
98 99 9992
8
100 100 97
3
INKJETTHERMALOthers
GfK Group Retail and Technology
PHOTOPAPER GERMANYSALES SHEETS/EUROLAST 7 MONTH GROWTH
GfK-PanelmarketTHERMAL TOTAL
© by GfK MS, www.gfkms.com \\nwcaf\msprod\data\cobras\Photo\PRS\PRS0168\CH121607.TXT (001)1/2006
SAL.UNIT SHEETSMAY05 JUN05 JUL05 AUG05 SEP05 OCT05 NOV05
VALUE EUROMAY05 JUN05 JUL05 AUG05 SEP05 OCT05 NOV05
0,7
2851
0,8
4490
0,9
3670
0,8
2087
0,8
2907
0,8
2784
0,9
2525
0,1
591
0,1
776
0,1
715
0,1
369
0,1
519
0,1
444
0,1
348UNIT SHEET/EURO IN MIO.
+/-
41
32
4
523
4
9
39
41
33
54
5
43
33
63
23
8
47
24
743
4
3
8
43
18
10
532
19
44
30
83
3
74
44
33
762
3
4
40
39
3
3223
8
41
41
23
4
3
5
39
40
64
22
7
46
28
74
3
32
7
36
21
104
32
24
42
31
84
3
74
41
36
852
3
5
PHOTTECSELSPCSSHOERHM/C&CDS/MO
GfK Group Retail and Technology
PHOTOPAPER GERMANYSALES SHEETS/EUROLAST 7 MONTH GROWTH
GfK-PanelmarketINKJET + 150GSM
© by GfK MS, www.gfkms.com \\nwcaf\msprod\data\cobras\Photo\PRS\PRS0168\CH121608.TXT (001)1/2006
SAL.UNIT SHEETSMAY05 JUN05 JUL05 AUG05 SEP05 OCT05 NOV05
VALUE EUROMAY05 JUN05 JUL05 AUG05 SEP05 OCT05 NOV05
12,145
11,138
14,245
13,659
12,852
14,861
14,465
3,39
3,16
3,69
3,317
3,28
3,717
3,516
UNIT SHEET/EURO IN MIO.+/-
2
41
3
42
23
15
6
3
39
3
52
26
14
6
2
39
3
43
24
15
7
2
36
3
72
24
16
6
3
35
4
82
24
15
6
2
42
3
62
22
14
7
2
38
4
72
24
13
6
3
37
2
44
31
12
6
3
32
2
43
37
11
5
3
34
3
3
3
34
12
6
3
33
3
4
4
35
12
5
4
32
3
52
36
11
5
4
36
3
4
3
32
11
6
4
33
3
43
35
10
6
PHOTTECSELSPCSSHOERHM/C&CDS/MO
GfK Group Retail and Technology
PHOTOPAPER GERMANYSALES UNIT SHEETSJAN.-NOV.2005
GfK-PanelmarketINKJET/THERMAL TOTAL
© by GfK MS, www.gfkms.com \\nwcaf\msprod\data\cobras\Photo\PRS\PRS0168\CH121612.TXT (001)1/2006
DIN A4PM
JAN-NOV05
CESJAN-NOV05
OERJAN-NOV05
MMJAN-NOV05
DIN A6PM
JAN-NOV05
CESJAN-NOV05
OERJAN-NOV05
MMJAN-NOV05
157,110015
4410014
58,21009
24,7100-14
63,140135
40,392130
6,611137
11,346131
Sal.Sheets in Mio.In % of P M
Growth Rate +/-LY
11
62
23
22
6
15
12
12
9
25
13
511
20
3
66
25
15
8
22
12
24
4
3
33
3
12
665
2
133
25
77
26
22
11
152
25
5
7
25
43
13
2
152
5
19
25
7
20
3
585
33
63
28
9
1-9 SHEETS10 SHEETS11-14 SHEETS15 SHEETS16-19 SHEETS20 SHEETS21-24 SHEETS25 SHEETS26-49 SHEETS50 SHEETS51-74 SHEETS75 SHEETS76-99 SHEETS100 SHEETS101-199 SHEETS200-249 SHEETS+250 SHEETSOthers
GfK Group Retail and Technology
PHOTOPAPER GERMANYSALES UNIT SHEETSJAN.-NOV.2005
GfK-PanelmarketINKJET/THERMAL TOTAL
© by GfK MS, www.gfkms.com \\nwcaf\msprod\data\cobras\Photo\PRS\PRS0168\CH121603.TXT (001)1/2006
DIN A4PM
JAN-NOV05
PHOTJAN-NOV05
TECSJAN-NOV05
ELSPJAN-NOV05
DIN A6PM
JAN-NOV05
PHOTJAN-NOV05
TECSJAN-NOV05
ELSPJAN-NOV05
157,110015
310043
3510010
610027
63,140135
4,2142239
33,896122
2,338106
Sal.Sheets in Mio.In % of P M
Growth Rate +/-LY
1162
23
22
6
15
12
3
33
6
22
59
19
10
10
28
14
6
11
16
144
132
84
2
50
2
133
25
77
26
22
11
8
1022
5
71
16
27
5
8
28
4
3
6
9
14
23
103
19
17
1-9 SHEETS10 SHEETS11-14 SHEETS15 SHEETS16-19 SHEETS20 SHEETS21-24 SHEETS25 SHEETS26-49 SHEETS50 SHEETS51-74 SHEETS75 SHEETS76-99 SHEETS100 SHEETS101-199 SHEETS200-249 SHEETS+250 SHEETSOthers
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Zusammenfassung
1Die Marktchancen sind für alle Absatzkanäle vielfältig und müssen bzgl des Produktangebotes individuell definiert werden ( persönliche Zieldefinition).
Der Homeprinting Markt muss noch gestaltet und entwickelt werden, er ist noch in der Anfangsphase –und steht im Wettbewerb zu anderen Printmodalitätenaber auch Bildpräsentationsmedien!
2
3Die Bedeutung des Bildes nimmt zu
* words don‘t come easy- pictures do!*
Der Konsument muss einfach und unkompliziert Bilder printen können!
30. Januar 2006GfK Gruppe *Imaging Symposium 2006* Sprecher: Marion KnocheRetail and Technology
Vielen Dank für Ihr Interesse!
Besuchen Sie die GfK auf der photokina 2006in Köln!
-Im Messebüro und bei den
-GfK Market Briefings!
-Kontact: [email protected]