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Glocalization

(No, not Globalization)

Ryan Jackman

IST 431

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GlocalizationGlocalization Definition: A combination of the words

"globalization" and "localization" used to describe aproduct or service that is developed anddistributed globally, but is also fashioned toaccommodate the user or consumer in a localmarket. (Investopedia.com)

Basics: A global company designingproducts for a local community.

Definition: A combination of the words"globalization" and "localization" used to describe aproduct or service that is developed anddistributed globally, but is also fashioned toaccommodate the user or consumer in a localmarket. (Investopedia.com)

Basics: A global company designingproducts for a local community.

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Case:

Catalyst Business Solutions

Case:

Catalyst Business Solutions

About the company

Main goal

True glocal company

About the company

Main goal

True glocal company

QuickTime and adecompressor

are needed to see this picture.

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New 3++ Data CenterNew 3++ Data Center

A recent example of this companys glocalization efforts: A recent example of this companys glocalization efforts:

QuickTime and adecompressor

are needed to see this picture.

Gurgaon City, India: 3++

green data center,first of its kind.

Services: SaaS, datamining, education delivery,

and disaster recovery.Goal: Low cost services

Combine with localcustoms.

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Yahoo!

Yahoo!

Customizes their homepage withlocal news underneath topnational/international headlines.

Customizes their homepage withlocal news underneath topnational/international headlines.

Q ickTimc m r ss r

r t s t is ict r .

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References

References

Dogra, Rakesh. "New Catalyst 3++ Data Center in Gurgaon ." DataCenter Journal (2010): n. pag. Web. 22 Feb 2010..

"Welcome to the Website ofCatalyst." Welcome to the Website ofCatalyst. 2008. Catalyst Business Solutions, Web. 22 Feb 2010..

"What is data center tiers." Webopedia. 2010. Quin Street Inc., Web.3 Mar 2010.

.

"Yahoo!." Yahoo!. 2010. Yahoo! Inc., Web. 22 Feb 2010.

Dogra, Rakesh. "New Catalyst 3++ Data Center in Gurgaon ." DataCenter Journal (2010): n. pag. Web. 22 Feb 2010..

"Welcome to the Website ofCatalyst." Welcome to the Website ofCatalyst. 2008. Catalyst Business Solutions, Web. 22 Feb 2010..

"What is data center tiers." Webopedia. 2010. Quin Street Inc., Web.3 Mar 2010.

.

"Yahoo!." Yahoo!. 2010. Yahoo! Inc., Web. 22 Feb 2010.