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8/7/2019 HL Cluster Meeting
http://slidepdf.com/reader/full/hl-cluster-meeting 1/22
HEALTHY
LIFESTYLEas part of the DOH F1
Foundational Campaign
2009 - 2010
8/7/2019 HL Cluster Meeting
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The National Center for Health Promotion
is set to implement a
³DOH Foundational Campaign´that will highlight priority programs geared towards
the country¶s attainment of its MDG targets,
including the prevention of chronic diseases
and the promotion of healthy lifestyle.
8/7/2019 HL Cluster Meeting
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RationaleA Global Epidemic
� Noncommunicable Diseases (NCDs or ³Chronic Diseases´)
± mainly CVD, cancer, COPD, diabetes ± are rising globally.
� Chronic diseases claim 35 million lives every year, andtogether are the leading causes of death worldwide.
� Around 80% of chronic disease deaths occur in low- and
middle-income countries.
� Men and women are affected almost equally and a quarter of all chronic disease deaths occur in people under 60 years
old.
8/7/2019 HL Cluster Meeting
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Rising Trends in the Philippines
� Tobacco-related diseases in the Philippines comprise 6 ±8% of mortality from all causes and that 1 in every 5
students aged 13-15 currently smoke. Moreover, 21% of
adolescents are currently using tobacco (GYTS 2007), and 35%
of adults are current smokers(NNHeS, FNRI, 2003)
.� 11% of Filipinos 15-74 years old regularly drink alcoholic
beverages (>4 days/week); 24% of Filipinos 15-19 years are
current drinkers. (2001 Survey Results, n=10,240)
� 22 out of 100 adults are hypertensives (NNHeS, 2003).
Hypertension is an important contributing factor to morbidity
and mortality of cardiovascular diseases.
8/7/2019 HL Cluster Meeting
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� Stroke kills 61.8 per 100,000 population (Phil. Health Statistics,
2004) but this figure could be much higher and affects 486per 100,000 Filipinos or roughly 500,000 Filipinos (Phil.
Journal of Neurology, 2004). Smoking and Hypertension are
common risk factors.
� 1 in 5 Filipino who will live to age 74 will get cancer. The
top cancer sites in the country are: lung (17,238 cases),
breast (14,023), colon and rectum (8,585), liver, cervix,
prostate, leukemia, stomach, thyroid, and ovary. Lifestyle
modification, early diagnosis and treatment can preventone-third of all cancer sites. (PCS, 2004)
8/7/2019 HL Cluster Meeting
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� 1 in 5 Filipino adults (20.6%) is a diabetic. Likewise,
pre-diabetes states are also increasing with 26.2%prevalence of impaired fasting glucose (IFG) and 23%
prevalence of impaired glucose tolerance (IGT). Diabetes
is also one of the most chronic childhood diseases.
(Philippine Cardiovascular Outcome Study on Diabetes Mellitus 1998-2007).
� 6.7 million Filipinos are drug users (DDB, 2005) and that
0.8% of high school students and 0.5% of college
students have been found to be using either shabu or
marijuana (DOH) .
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NCDs and MDGs
� In the 61st World Health Assembly, all member states
(including the Philippines) endorsed a six-year action plan to
tackle NCDs, finally ending the decades of neglect and
unjustified omission of chronic diseases in the global health
agenda.
� The goal, as proposed by the World Health Organization, is
to reduce the death toll from NCDs by 2% yearly until 2015.
8/7/2019 HL Cluster Meeting
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MDGmax
� During the 4th Public Health Convention on the Prevention
and Control of NCDs (July 2008), Health Secretary
Francisco T. Duque III introduced the ³MDGmax Initiative´
as a deliberate strategy to reach its MDG targets faster and
using the best available evidence to reach people with the
most cost-effective interventions.
� MDGmax embraces the prevention and control of NCDs
as a priority action to reduce poverty and improve the healthand quality of lives of all Filipinos.
8/7/2019 HL Cluster Meeting
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� Raise people¶s consciousness on the different risk
factors for developing noncommunicable diseases;
� Motivate people to adopt and maintain a healthy
lifestyle through counseling and lifestyle intervention
programs; and
� Encourage politicians, media and other stakeholders to
provide Filipinos with environments supportive of healthy
lifestyle.
Objectives
For the next two years, the DOH will:
8/7/2019 HL Cluster Meeting
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The DOH Healthy Lifestyle Campaign will«
� Focus on the four major chronic diseases
- C ANCER
- C ARDIOV ASCUL AR DISEASES- CHRONIC OBSTRUCTIVE PULMON ARY DISEASES
- DI ABETES
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� Focus on the risk factors and identify peculiar target
audiences for each
SMOKING Children/Young Adults; Women
ALCOHOL Children/Young Adults; Women; Adult Men
HIGH FAT, Caregivers of infants/toddlers & preschoolers;
HIGH SALT, Schoolchildren; Adults (Men and Women)
LOW FIBER DIET
HYPERTENSION Adult (Men and Women)
SEDENTAR Y Caregivers of infants/toddlers & preschoolers;
LIFESTYLE Students; Workers; Elderly
STRESS Young Adults; Workers (Male); Housewives
DANGEROUS Children/Young Adult
DRUGS
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� Include additional target audiences:
- Politicians (LCEs and Legislators)- Health workers
- Media practitioners
� Strengthen theNO
SMOK
IN
G/TO
BACCO
CON
TRO
Land DANGEROUS DRUGS campaigns
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NO SMOKING (Huwag Manigarilyo)
DON¶T DRINK ALCOHOL (Iwas Alak)
NO TO DANGEROUS DRUGS (Talo Ka sa Droga)
EAT LOW-FAT, LOW SALT, HIGH FIBER DIET (Wastong Pagkain)
PREVENT HYPERTENSION (Bantay Presyon)
DO PHYSICAL ACTIVITY (Katawang Aktibo)
MANAGE STRESS (Bawas Stress)
� Thus, practicing a Healthy Lifestyle means:
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� The Healthy Lifestyle ³communication handle´ and
logo that have been used for 5 years now«
« will be changed to
8/7/2019 HL Cluster Meeting
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We intend to«
conduct the
Grand Launch of HL TO THE MAX
through a Convention in Manila
on February 16, 2009
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� Simultaneous Regional Launches Nationwide
� In Manila, Secretary Duque¶s Message and unveiling of a
large ³HL to the M AX´ logo.
� Introduction of a new H AT AW Fitness Exercise developedby the UP College of Kinetics.
� Mini lectures on the four major chronic diseases and how
Healthy Lifestyle can help in the prevention PLUS a lecture
on Dangerous Drugs.� Launch a TV ad on ³HL to the M AX´
Proposed Activities
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� Launch the No Smoking Rap Song intended for the youth.
� Preview of the anti-smoking campaign video for students
(³S ilang Kabataan Ayaw sa S igarilyo´) produced by the
DOH, Silang Cavite LGU and the Seventh Day Adventists
� Publish a Newspaper Supplement on ³HL to the M AX´ on
February 16 (1 broadsheet, 1 tabloid)
� Booths, Exhibits, Screening Tests on the sidelights.
8/7/2019 HL Cluster Meeting
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Participants: 1,000 People from DOH, Partner Agencies,
Sponsors, Communities, preferably families
to be mobilized by CHD-MM and the NCD
Coalition
Venue: To be Announced
(most probably in a hotel ballroom)
Operating Details
8/7/2019 HL Cluster Meeting
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FOOD & VENUE: PhP 700,000.00*(PhP 600 x 1000 pax+ function room)
T-shirts 1000 pieces 170,000.00
Buttons 1000 pieces 10,000.00
Tarpaulins for the venue(8 kinds)
30,000.00Honorarium/Tokens for Speakers 50,000.00
Supplies & Materials 40,000.00(CDs, miniDVs, printer ink, paper, etc.)
TOT AL PhP 1,000,000.00
Budget Details
(*Gov¶t allowable price for food and venue hinders NCHP to look
for a hotel that can accommodate 1,000 people.)
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ST AGE PRODUCTION USD 7,500.00Sound System, Lighting, Video Equipment (c/o WHO)
and 2 Large Screens, Emcees, preferably
celebrities or fitness icons, Entertainment
performers, Scripting, Stage Directing,
Stage Backdrop
T ARP AULIN DISPL AY IN PhP 112,000.00
METRO M ANIL A AREASTo be coordinated with MMD A
(251 Tarpaulins)
P AYMENT FOR CONTRACTOR 60,000.00
WHO WILL POST THE T ARP AULINS
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Y our active
PARTICIPATION
will be highly
APPRECIATED