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1 Integrierte Echtzeit Unternehmenssteuerung IBM Synergy Play –Erkenntnisse_Konzepte_Lösungen für IBM Social Business -Short Play Version 2.0, 02.02.2011 Infosphere, Cognos, SPSS, ILOG, Lotus Friedel Jonker Business Development Manager, IBM

IBI IBM IEU Synergy Short Play Version Friedel Jonker 03.12.2010

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Page 1: IBI IBM IEU Synergy Short Play Version Friedel Jonker 03.12.2010

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Integrierte Echtzeit Unternehmenssteuerung

IBM Synergy Play –Erkenntnisse_Konzepte_Lösungenfür IBM Social Business -Short Play Version 2.0, 02. 02.2011

Infosphere, Cognos, SPSS, ILOG, Lotus

Friedel JonkerBusiness Development Manager, IBM

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●© 2010 IBM Corporation

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In neue Dimensionen vordringen: Effiziente Verwaltung von Informationen. Tiefe Einblicke durch Analysen. Prognostizieren und

bewerten von Chancen und Risiken. Schnellere und bessereEntscheidungen. Das verstehen wir unter New Intelligence.

To enter new dimensions: Leading not Managing Informations.Plan to achieve your Vison. Get new Insights by predictive

Analytics. Forecast Chances and Risks. Achieve higher Corporate Performance by collapsing the time from Information to Business

Value. That IBM´s defintion of New Intelligence.

A smarterWorld drivesNew Intelligence

New IntelligenceInfrastructures & Applicationsdrives a smarter World

Quelle: W

elt der Wunder 11/2010

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The new formula of success for THE NEW PIONEERS of the intelligent enterprise in the GLOBAL REALTIME INFORMATION Age is:

Business Value = TINT(TDI + TBI + TSI) with

TINT=Trusted Integration (IBM Intelligent Integrated Information On Demand Solution Stack)

TDI=Trusted Data Intelligence (IBM Infosphere)

TBI=Trusted Business Intelligence (IBM Cognos, IBM SPSS, IBM ILOG)

TSI=Trusted Social Intelligence (IBM Lotus Connections)

Quelle: Welt der Wunder 11/2010

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●© 2010 IBM Corporation

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Integrierte Echtzeit Unternehmenssteuerung (IEU)

IBM´s Synergy Play

Ansprechpartner

Friedel Jonker

Manager Business Development

Analytics & Performance Mangement

Kontaktinformationen im Anhang

● IBM ist derzeit das einzige Unternehmen weltweit, dass über ein Angebot zur Integrierten Echtzeit Unternehmenssteuerung (Informationsmanagement -Aufbereitung und Analyse mit Lösungen für Datenqualität, Berichtswesen, Reporting und Auswertung) für alle Unternehmensgrößen verfügt.

● IBM bietet mit seiner einzigartigen Integration von Datenmanagement und Business & Social Intelligenceeine „New Intelligence“ Plattform zur Unternehmenswertsteigerung.

● IBM IEU Synergy Play gibt es als Long Play & Short Play Versionen.

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IBM Software Group, Information ManagementFriedel Jonker, Business Development

Manager Analytics & PM

Career History and Education Selected projects

� Global Pharma Information Company: German Business Value Concept to improve Sales Force Effectiveness based on eBusiness Assessment, Pain Point Analysis, Definition of Requirements and Portfolio Prioritization.

Contribution: Lead the German Business Value Concept to improve Sales Force Effectiveness.

� Global German Automotive Company: Global Concept and implementation coordination together with the Boston Consulting Group to set up IT/Data Governance and Data Modelling/Re-Engineering of an As/is Landscape with the objective to reduce costs in development and maintenance and increase and secure the Quality of Data as a base for high quality use of CRM, BI/LI for Sales & Risk Performance Management (SRPM).

Contribution: Lead the IT/Data Governance and acted as the SME for all IT/Data Governance related issues at the company.

� Global German Bank: Definition of a Business Driven Traffic Light Test Management Concept to successfully implement an Oracle/Siebel CRM & BI solution.

Contribution: Lead the Testmangement and acted as the SME for all CRM & BI related Testmanagement matters. The Testmanagement Concept is now used as a global handbook for Testmanagement.

� German, English (fluent).

� CRM, BI/LI Strategy Leader IBM GBS Germany.

� Winner of the Sales Excellence Award 2005 from the University of St. Gallen and Handelsblatt.

� Broad experience in Planning and Implementing value based CRM & BI/LI Strategy, Processes, Architecture and Systems.

� Member of the MIT, Member of the Sales Executive Councile and member of Marketing Alumni, University of Münster, Germany

Languages and Profile

University of Münster , Master of Business Management in Marketing & Statistics

19881982-

Infas , Germany, LOCAL-Direct Project managerfor SRPM with Location Intelligence (LI)

19891988-

Ogilvy & Mather Dataconsult , Germany, Consultant Database Marketing

19901989-

Citicorp-Citibank AG , Germany, European Manager Marketing Database VISA

19941990-

Deutsche Leasing AG, S-Finance Group , Germany, CRM & BI Business and ProgramDirector

20081994-

IBM, Germany, Business Development Manager Analytics & PM, Managing Consultant CRM & BI

today2008-

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● Neue Informationsqualität für das VISA Kartenmanage ment der Citicorp, in: Oracle Finanzwelt, 1994

● Leadership durch Informations- und Lernsysteme, in: Know How, 7/1996, Schumann Unternehmensberatung

● Mit intelligentem Database Marketing und CRM zu übe rdurchschnittlichem Markterfolg, in: Cognos- Kundenmagazin

● Case Study Präsentation C3M-Eagle, marcusevans, FoCus Gipfel CRM, Montreux, 19.-21. Januar 2003

● Erfolgreiches Customer Relationship Management bei de r Deutschen Leasing AG , Nordakademie, Elmshorn, e-think-tank, Febraur 2003

● Konflikte zwischen Vertrieb und Vertrag lösen, in: Praxismagazin für Marktkommunikation der Sparkassen-Finanzgruppe, 2004, 11. Jahrgang, Nr. 5, S 38 ff

● CRM und Sales -2 Seiten einer erfolgreichen Verbind ung , im Beratungsbrief von http://www.vertriebs-experts.de , 23.03.2005

● Deutsche Leasing Gruppe: Mit Siebel/Oracle CRM-Syste m das Neugeschäft jährlich um durchschnittlich 12 Proz ent gesteigert, in: Oracle Customer Snapshot Juli 2006

● CRM als strategisches Element der wertorientierte U nternehmensführung der Deutschen Leasing AG -7P Pro gramm für erfolgreiche CRM-Programme –Position_Path_Portfolio_Program_People_Pr ogress_Performance, marcusevans, FoCus Gipfel CRM, Montreux, 14.-16. Februar 2007

● Case Study CRM bei der DL, in Kundenmanagement –Grundlagen-Strategien-Beispiele von Manfred Krafft, März 2007

● Vom Callcenter zum Intelligent Multichannel Custom er Management Center , IBM Callcenter Circle, Hamburg HASPA, Mai 2008

● Neue Technologien schaffen eine Demokratisierung de r Information, Initiative Mittelstand http://www.imittelstand.de/themen/topthema_100288.html , 16.11.2009

● Integrierte Echtzeit Unternehmenssteuerung (IEU), IBM Partner Channel Kick Off-Berlin-Januar 2010, Salesforce.com Cloudforce2-Frankfurt-März 2010, Teradata Enterprise Intelligence Summit-Berlin-April 2010, IBM Partner University-Frankfurt-April 2010, Bechtle Partner Präsentation, Mannheim-Juni 2010, FuM Partner Präsentation Stuttgart-Juli 2010

● Integrated Realtime Corporate Management (IRCM), IBM Europe & Asia IT Architects University-Stuttgart-April 2010

References

References –Literature and Presentations

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References

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Important Disclaimer (1/2)

� THE INFORMATION CONTAINED IN THIS PRESENTATION IS P ROVIDED FOR INFORMATIONAL PURPOSES ONLY.

� WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATION CONTAINED IN THIS PRESE NTATION, IT IS PROVIDED “AS IS”, WITHOUT WARRANTY OF ANY KIND, EXP RESS OR IMPLIED.

� IN ADDITION, THIS INFORMATION IS BASED ON IBM’S CUR RENT PRODUCT PLANS AND STRATEGY, WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE.

� IBM SHALL NOT BE RESPONSIBLE FOR ANY DAMAGES ARISIN G OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTAT ION OR ANY OTHER DOCUMENTATION.

� NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, OR SHALL HAVE THE EFFECT OF:

– CREATING ANY WARRANTY OR REPRESENTATION FROM IBM (OR ITS AFFILIATES OR ITS OR THEIR SUPPLIERS AND/OR LICENSORS); OR

– ALTERING THE TERMS AND CONDITIONS OF THE APPLICABLE LICENSE AGREEMENT GOVERNING THE USE OF IBM SOFTWARE.

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●© 2010 IBM Corporation

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© IBM Corporation 2010. All Rights Reserved.

The webinars, sessions and materials have been prep ared by IBM or the session speakers and reflect the ir own views. They are provided for informational purposes only, and are neither intended to, nor sha ll have the effect of being, legal or other guidanc e or advice to any participant. While efforts were made to verify the completeness and accuracy of the info rmation contained in this presentation, it is provi ded AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damag es arising out of the use of, or otherwise related to, this presentation or any other materials. Nothi ng contained in this presentation is intended to, nor shall have the effect of, creating any warranties o r representations from IBM or its suppliers or licen sors, or altering the terms and conditions of the applica ble license agreement governing the use of IBM soft ware.

References in this presentation to IBM products, pr ograms, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities reference d in this presentation may change at any time at IB M’s sole discretion based on market opportunities o r other factors, and are not intended to be a commitm ent to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you w ill result in any specific sales, revenue growth or other results.

Performance is based on measurements and projection s using standard IBM benchmarks in a controlled env ironment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerati ons such as the amount of multiprogramming in the user's job stream, the I/O configuration, the s torage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to tho se stated here.

All customer examples described are presented as il lustrations of how those customers have used IBM pr oducts and the results they may have achieved. Actual environmental costs and performance characte ristics may vary by customer.

The following are trademarks of the International B usiness Machines Corporation in the United States a nd/or other countries: ibm.com/legal/copytrade.shtmlAIX, CICS, CICSPlex, D ataPower, DB2, DB2 Universal Database, i5/OS, IBM, the IBM logo, IMS/ESA, Power Systems, Lotus, OMEGAMON, OS/390, Parallel Sysplex, pureXML, Ration al, Redbooks, Sametime, SMART SOA, System z , Tivol i, WebSphere, and z/OS.

A current list of IBM trademarks is available on th e Web at “Copyright and trademark information” at ib m.com/legal/copytrade.shtml.

Adobe, the Adobe logo, PostScript, and the PostScri pt logo are either registered trademarks or tradema rks of Adobe Systems Incorporated in the United States, and/or other countries.IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Age ncy which is now part of the Office of Government CommerceJava and all Java-based trademarks are trademarks o f Sun Microsystems, Inc. in the United States, other countries, or both.Microsoft and Windows are trademarks of Microsoft C orporation in the United States, other countries, or both.ITIL is a registered trademark, and a registered co mmunity trademark of the Office of Government Comme rce, and is registered in the U.S. Patent and Trademark OfficeIntel and Pentium are trademarks or registered trad emarks of Intel Corporation or its subsidiaries in the United States and other countries.UNIX is a registered trademark of The Open Group in the United States and other countries.Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.

Important Disclaimer (2/2)

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●© 2010 IBM Corporation10

● IBM Global CEO, CFO Study –Das Unternehmen der Zukunft

● IBM Global CIO Study –Der CIO der Zukunft

● IBM Strategy Execution –From Smarter Planet to Smar ter Outcomes

● IBM Implementierungs Konzept -Modell der Unternehmensst euerung

● IBM TRIM Framework –Trusted Realtime Information Man agement

● IBM COGNOS 10 Intelligence Unleashed –Think, Connec t, Do

● IBM COGNOS 10 –Top 10 Functions & Features

● IBM COGNOS 10 – Demo

Anhang: IBM IEU Synergy Play –Am Beispiel Banking & Finance

Agenda: Long Play Version 1.0Integrierte Echtzeit Unternehmenssteuerung (IEU)IBM Synergy Play

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●© 2010 IBM Corporation11

● IBM Strategy Execution –From Smarter Planet to Smar ter Outcomes

● IBM Implementierungs Konzept -Modell der Unternehmensst euerung

● IBM COGNOS 10 Intelligence Unleashed –Think, Connec t, Do

● IBM COGNOS 10 – Demo

Anhang: IBM IEU Synergy Play –Am Beispiel Banking & Finance

Agenda: Short Play Version 1.0Integrierte Echtzeit Unternehmenssteuerung (IEU)IBM Synergy Play

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IBM Strategy ExecutionFrom Smarter Planetto Smarter Outcomes

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Smarter Traffic

Systems

Smarter Water

Management

Smarter Energy Grids

Smarter Cities

Smarter Healthcare

Smarter Telecom

Smarter Retail

Smarter Finance

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“ Insight and foresight are linked with leadership. It's insight that helps to capture opportunity. ”

Zhou Ming, Executive Vice President and Secretary General, China Council for Int’l Investment Promotion (Source: IBM Global CEO Study, 2010)

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Broad Range of Business Analytics and Optimization Capabilities

Ope

ratio

nal

Dec

isio

ns

S

trat

egic

Awareness Insight In Context

Analysis and InsightAnalysis and InsightEnhance customer insight to Enhance customer insight to

enable profitable growthenable profitable growth

• Social Media / Content Analytics• Predictive Analytics• Customer Analytic Apps

Business AgilityBusiness AgilityDrive realDrive real--time time

decision optimizationdecision optimization

• Decision Management• Business Rules• Operational Planning• Business Activity Monitoring

Information Access Information Access Foster informed / Foster informed /

collaborative decision makingcollaborative decision making

• Query, Reporting, Analysis• Collaborative decision making• Portal, Search, Mobility

Strategic AlignmentEnterprise visibility

and aligned execution

Strategic AlignmentStrategic AlignmentEnterprise visibility Enterprise visibility

and aligned executionand aligned execution

• Dashboards and Scorecards• Planning and Financial Analytics• Financial Analytic Apps

FoundationalFoundationalCapabilitiesCapabilities

• Information Management• Enterprise Content Mgmt

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IBM Investing in Core Business Analytics & Optimization Capabilities

16

Ser

vice

sB

AO

Sof

twar

eF

ound

atio

n

CustomerAnalytics

2009

Federal Govt Security

2010

WebAnalytics

2010

Predictive Analytics

2009

Cloud DataIntegration

2010

DataDiscovery

2009

Data Capture &Content Management

2009

Data Integrity & MDM2010

Database Monitoring & Protection

2009

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IBM´s Intelligent Integrated Information On Demand Solution Stack

Better Results by Business Analytics and PM

End-to-EndSolutions

Customer & Product Profitability

Workforce Optimization

Dynamic Supply Chain Multi-Channel

Marketing

Financial Risk Insight

Enterprise Data

Management

1. Management of Enterprise Data and Content

Information Integration, Warehousing und

Master Data Mgmt.

3. Trusted Relatime Delivery of Data and Content

Business Intelligenceund

Performance Manangement

4. Analysis, Planning and Use of trusted Data and Content

2. … and use in Business Processes

Enterprise Content

Management

FileNet®

software

DB2®

software

Informix®

software

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Continued Best-of-Breed Development

C O G N O S

CognosExpress

Smart Analytics System

Cognos TM1

SPSSDecision

Management

Cognos Analytic Applications

IBM Content Analytics

Cognos 8 Mashup Service

Many Eyes

Massive Scale Analytics

Support for System z

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Cognos 10: Intelligence Unleashed Smarter Decisions. Better Results.

Freedom to Think

Connect with Others

and Simply Do

• Unified workspace• All time horizons• Progressive interaction

• Decision networks• Business context• Accountability

• Mobile and Disconnected• Integrated• Real-time

A revolutionary BI workspace delivered on a proven platform

with seamless upgrade

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IBM ImplementierungsKonzept -Modell derUnternehmenssteuerung

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Konzernsteuerung und wertsteigernde Transformations projekte

Stake-und Share-holderValue

Customer & VendorValue

Wertorientierte Strategie undPlanungen

Wertorientierte StrukturenProzesse, Anwendungenund Berichte

Operatives Werttreibermanagement

wertorientierte Unternehmenskultur

• Open Leadership• TOP-BSC

• Kundenbefragung• Produktmanagement• Beschwerdemanagement

• Konzern Strategie• CRM-Strategie• BI & PM-Strategie• Vertriebsstrategie• Business Pläne

• Multikanal- Geschäftsstruktur• Integrierte Prozess- und Kundensicht• Digital MBO (Management by Objectives)• Performance Measurement Anwendung• Cognos-Kundenwertanalysen• SPSS-Kundenwertanwendung

• Wertschöpfungskettenmanagement• Service Level Management• Prozesskostenmanagement• Wertorientierte Marktbearbeitung

• Mitarbeiterbefragung• Wertorientierte Unternehmenskultur• Hochleistungsmanagement-Kultur• Open Leadership

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Konzernsteuerung und Steuerungswerkzeuge

Operative EbeneDetail, Operationale

und Funktionale

Analysen

Taktische EbenePerformance Measurement

Externes und Internes

Reporting

Strategische EbeneStrategie- und Wertmanagement Portfoliosteuerung

Value-Based

Management

Veränderung

Wer

tsch

affu

ng

Führung

Balanced Scorecard

RiskManagement

Budgeting/Forecasting Activity-Based Management

Management Portals/

Cockpits Financial Reporting/

Consolidation

Work ForceAnalytics

CRM Analytics

Financial Analytics

SCM Analytics

Competitive Analytics

Stake-und Share-holderValue

Wertorientierte StrukturenProzesse, Anwendungen und Berichte

Operatives Werttreibermanagement

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Mittelfristplanung/BudgetplanungWertzieldefinition Strategische Planung

• Definition eines Wertzielsfür den Gesamtkonzern

• Herunterbrechen des Gesamt-wertziels auf Teilwertziele fürdie Unternehmen/GB

• Festlegung des Wertbeitragsder einzelnen Unternehmen/Geschäftsbereiche, der Wert-beiträge aus übergfreifenderIntegration und der Konzern-Programme/Projekte

• Überleitung der Wertziele inoperative Steuerungsgrößen(DB, Menge etc.)

• Business Planung der Maßnahmen, die zur Erreichung der Werte für Steuerungsgrößen und Wertziele erforderlich sind

• Umsetzung der strategischenZielvorgaben für Konzern, Unter-nehmen und Geschäftsbereiche

• Detailierung des ersten Jahresder Mittelfristplanung zuroperativen Steuerung

• Abstimmung der BusinessPläne mit Mittelfrist- undVertriebsplanung

Gewinn

25 Mill.. €

2009 20..

Konzernsteuerung -Geschäftswachstumsplanung

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Beispiel: Cognos Haus der Konzernsteuerung

TM1 Controller Business Intell.

Konzern-D

B-R

echnung /Z

wischengew

innkalkulation

Konzernplanung /

Impairm

ent-Test

Konzern-

risikosteuerung

Integrierte Analyse

Datenimport /-Mapping

IC-Abstimmung

Standard-berichts-

wesen

Konzern-

Treasury

Konzern-K

ostenrechnung-

Um

lagen

Portal / Business Intelligence

Konzern

Beleg-IC-Matching Beteiligungs-

Speicher

Struktur -Überleitung

Prozess-S

teuerung

Beteiligungs-

managem

ent

….Konzern-

Konsolidierung

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IBM´s Intelligent Performance Management Architecture Layout 2010

Potentiale, Interessenten, Kunden, Partner, Wettbewerber und Anwendungs-Benutzer

CRM-Anwendung, …-Anwendung

Datawarehouse(vorhandenen interne/externe Daten)

Geschäfts-Fragestellungen

Geschäfts-Antworten und neue Frage-stellungen

Geschäfts-Entscheidungen/Planung undSteuerung

Benötigte interne/externe Daten

Geschäfts-Performance

BI, SPM, CPM, HCM*1) –Planung,Reporting-, Analyse- und Prognose-Anwendungen

Zeit-/KostenGeschäfts-Ergebnisse

ManagementDevelopment

*1)BI=Business IntelligenceSPM=Sales Performance ManagementCPM=Corporate Performance ManagementHCM=Human Capital Management

Personal MobilePerformance Management

Personal WorkPerformance

Wertsteigernd Denken_Ordnen_Gestalten_OptimierenWertsteigernd Denken_Ordnen_Gestalten_Optimieren

Based on:

iPhone®

Anwendungen_Wissen_Medien

zur Steigerung der Performance

BlackBerry®

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IBM Cognos 10Intelligence UnleashedThink, Connect, Do

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Cognos 10: Intelligence Unleashed Smarter Decisions. Better Results.

Freedom to Think

Connect with Others

and Simply Do

• Unified workspace• All time horizons• Progressive interaction

• Decision networks• Business context• Accountability

• Mobile and Disconnected• Integrated• Real-time

A revolutionary BI workspace delivered on a proven platform

with seamless upgrade

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Freedom to Think Analytics everyone can use to answer key business questions

• Cognos 10 Advances

– Explore data from any perspective without limitation ensuring a complete perspective of your business

– Search and assemble any amount of BI content from any source to quickly gain insight

– Seamless progressing from viewing to advanced analytics allowing users to see more and do more

• New/Enhanced Features

– Business Insight

– External Data

– Statistics

– SPSS Modeler

– TM1

The new unlimited BI workspace supports the way you think, so you don’t have to interrupt your train of

thought to fit the software

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Exploration & Analysis withBusiness Insight Advanced

Simplify Interfaces, Unify Common Tasks, & Do More…Business Insight – Workspace to easily assemble dashboards, view/interact/analyze result sets, and collaborate

Business Insight

Social Collaboration withLotus Connections

Reports & Analysis

Real-Time Monitoring

Drag-and-drop content

TM1 Cubes

Metrics

Toolbox

Do More…

Unified BI workspace

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A BI workspace that is the start of your day

Solution Highlights

• Pre-assembled workspace content

• Search assisted authoring

• Drag and drop assembly

• Dynamically filter

• Quicker and deeper insight in to data

• Seamless graduated experience

Intuitive and easy to use it is the single place that you go to find and do your work.

IBM Cognos Business Insight

Pre-assembled BI Workspace

Quickly explore data

Search for content and data

Drag and drop additional content

Slider to filter workspace information

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Seamlessly shift to more advanced analysis

Solution Highlights

• Intuitive drag-and-drop interface

• Integrated query and analysis

• Create complex calculations, drill, pivot, top/bottom count

• Manage set definitions

• Flexible format, layout and distribution

• Build multiple queries, add charts and change formatting

Perform complex analysis tasks quickly and easily to get to the "why" behind an event or action to improve business performance

IBM Cognos Business Insight Advanced

Standard and Style toolbars

Switch between metadata or member tree

View and edit set definitions

Easily select common analysis gestures

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Augment corporate information with external data

Combine external, departmental, and your own data to corporate information resulting in broader perspectives

External Data

Solution Highlights

• Import external data sources into reports or query subjects

• Leverage external data as report filters

• Publish for reuse and updat

Import external data

Map key items

Combine external data to corporate

information

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ConnectConnect with Others

Decision networksBusiness contextAccountability

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IBM Cognos Collaboration

Reports

Ad-hoc queries

Analysis

Dashboards

IBM Cognos

Collaboration

CommunitiesBookmarks

Activities Profiles

Wikis

Files

IBM Cognos 10 BI Lotus Connections

Blogs

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Connect with OthersCollective intelligence to share insights and gain alignment

• Cognos 10 Advances

– Engage others in decision networks to discuss issues, share insights and align to make smarter decisions

– Attach comments/annotations to BI content, build a repository of decision history to raise knowledge capital in the organization

– Support workflow to establish accountability and engage the right people at the right time

• New/Advanced Features

– Annotations

– Cognos Collaboration (Lotus Connections)

Built-in collaboration and social networking fuels the exchange of

ideas and knowledge that naturally occurs in the decision-making

process

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Built in social networking to connect and align

Solution Highlights

• Link directly from Cognos Business Insight to a Lotus Connections activity

• Create new activities directly from Business Insight

• Send email notifications directly from the Lotus Connections Activity

• Easily reference past decisions with integrated search

Build stronger relationships and a reliable corporate memory by collecting, organizing, sharing and reusing work

IBM Cognos Collaboration

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Lotus NotesEmail

Lotus iNotes (ehemals Domino Web Access)

Lotus Notes Traveler(Bestandteil von Lotus Domino seit V8.0.1)

Lotus Sametime mobile(seit IBM Lotus Sametime V7.5.1)

Mobile Social Software – Teamarbeit mobil

Lotus Connections mobile

IBM Lotus Expeditor

Lotus Mobile Connect

Data encryption

Secure mobile VPNs

Optimierter Datenverkehr

Extending Cognos 10 with IBM Lotus Mobility Apps

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Lotus GreenhouseEinfach mal kostenlos nutzen und testen im Netz

• Persönlichen Zugang beantragen: http://greenhouse.lotus.com

• Und schon hat man einen Domino Account mit Email / Kalender

• Web2.0 mit Lotus Connections, Blog , Teamroom , Activities, Sametime, …

• Mobiler Zugriff

iNotes ultralite: https://greenhouse.lotus.com/mymail?ui=dwa_ulite

Traveler: http://traveler.lotus.com

Sametime http://sametime.lotus.com

• BlackBerry über EuLuc

• Quickr: https://bes.euluc.com:22443/qkr-110/services

• Connections: https://bes.euluc.com:22443/lcs-250/services

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and Simply DoDoMobile and DisconnectedIntegratedReal-time

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and Simply Do Actionable insight everywhere at the point of impact

• Cognos 10 advances– Adopt mobile to accelerate delivery of

interactive analytics to executives and the frontlines

– Address challenges of compressed decision cycles with real-time analytics

– Integrate analytics in everyday work and in workflow to inform business processes

• New/Enhanced Features– Cognos Mobile

– Cognos Active Report

– Cognos Real-Time Monitoring

Mobile, real-time, and portable BI transforms BI from a separate

task, to BI informing everything you do

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Analytics on the go for more devices and richer interaction

Provide business users with the information they need to make responsive and informed decisions regardless of their location

IBM Cognos Mobile

Solution Highlights

• Support for iPhone, iPad, BlackBerry, Windows Mobile, and Symbian mobile platforms

• Full BI interactivity including Drill Up/Down/Through

• Ability to schedule reports for immediate access to key content

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IBM Cognos Mobile

� Support for iPhone and iPad• Zero footprint web applications

• Full BI interactivity using touch gestures

� Improved Blackberry design interface� Drill up / down now available� Support for additional prompt types

� Extended platform support� Enhanced Blackberry design to

support touch gestures� Author once, use many times � Full Enterprise support

Symbian Windows Mobile

BlackBerry®iPhone®

iPad®

What is NEW in Cognos Mobile?

NEW Benefits

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Serving Business Intelligence on the Hip

Support for Prompted Reports

Access to BI Content –Author Once (not RA)

Connected & Disconnected (BB)

Modern and interactive user experience on both the BlackBerry and iPhone devices

Compression – in transit & on device

Location Aware Reporting

Support for Drill Down / Up / Through, Package

iPhone / iPad Touch Controls

Consistent Menu

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Offline interactive Dashboard and analysis, deliver ing very fast, self contained BI to reach more users

Extend the reach of BI and analytics to a broad audience of consumers so they can interactively uncover new insights

IBM Cognos Active Report

Solution highlights

• Disconnected reporting application

• Fully interactive content

• Support for mass deployment

• Fast Performance

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Ad-hoc analysis of real-time information

Solution• Instantly view the information needed to

monitor your business and make daily or hourly decisions

• View in context with other BI information directly in Business Insight

• Automatically alert the right people

• Determine the root cause of an issue

• Drill down and filter information so you have exactly what you need

Make decisions in-flight by adding another dimension with integrated real time information to monitor the pulse of the business

IBM Cognos Real-time Monitoring

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From Cognos 8 to 10

Cognos 8 Cognos 10

Report Viewer

Portal Pages

Go! Dashboard

Go! Search

Query Studio

Analysis Studio

PowerPlay Studio

Report Studio Express

Active Report

Interactive & Disconnected

Reporting Applications

– Burst out managed and interactive dashboards

Business Insight

Self service dashboards &

assembly

Business Insight Advanced

Self Service authoring & exploration

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47

Are my Service Centers

supporting the right

customers?

IBM Cognos Location Intelligence (LIC)

Where do we have a

“travel time” issue?

A well-implemented geospatial business intelligence solution should

significantly reduce the time between posing a location-related business

question and finding the answer in the data.

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How is IBM Cognos Location Intelligence (LIC) Different from GIS?

Traditional Geographic Information Systems

(GIS)IBM Cognos Location Intelligence

Departmental deployment (in silos) Enterprise deployment

Expert users Business users

Tactical Strategic

Desktop / workstation implementation Network / browser implementation

Creating and managing maps Solving operational / analytical problems

Traditional Business Intelligence (BI) IBM Cognos BI

Focus on who, when, and how Focus on who, when, how, and where

Primarily internal data Combination of internal and external data

Reporting, visualization and analysisReporting, geographic visualization

and geographic analysis

Implementation of new tools Integration with existing tools

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•DEMO

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FORTSCHRITTE für Ihr BI der Zukunft durch das IBM Synergy Play –Erkenntnisse_Konzepte_Lösungen

•F achkonzept

•O rganisationskonzept

•R OI-Konzept

•T echnische Lösung

Die nächste SCHRITTE gehen wir gernemit Ihnen zusammen ☺.

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Questions?

??

?Vragen

ΕρωτΕρωτΕρωτΕρωτήήήήσεισεισεισειςςςς

Fragen

Domande

Preguntas

Perguntas質質質質問問問問

问问问问题题题题

問問問問題題題題

Questions

Cwestiwn

שאלות

Page 52: IBI IBM IEU Synergy Short Play Version Friedel Jonker 03.12.2010

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Merci

Grazie

Gracias

Obrigado

Danke

Japanese

French

Russian

German

Italian

Spanish

Brazilian PortugueseArabic

Traditional Chinese

Simplified Chinese

Thai

Korean

Thank YouEnglish

© Copyright IBM Corporation 2010 All rights reserve d. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warrantyof any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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Contact Details

Friedel JonkerDipl.-KaufmannBusiness Devel. Manager Analytics & PMIBM Software GroupInformation Management

Wilhelm-Fay-Strasse 30-34D-65936 Frankfurt

Phone (+49)-69-6645-1227Fax (+49)-69-6645-5640Mobile (+49)[email protected]

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Anhang:IBM IEU Synergy Playam Beispiel Banking & Finance

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Fortschritt in der Bankensteuerung -Für eine gute Unternehmensperformance müssen alle wertorientiert zusammenarbeiten !

Wirkung von CRMauf die Unternehmens-performance

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Ein Blick in die Vorgehenweise zur Ermittlung der KPI sund zur Implementierung des Dashboards

Validierungder

Darstellung

Was sind die Haupttreiber der

Größen? Wie hängendiese mit den

strategischen Zielenzusammen?

Analyse der existierenden HR

Lösungen und Tools

1. AnalyseDefinition des Umfangs

und der Inhalte des Dashboards

Identifikation von Verbesserungsbedarf

und Empfehlungen

Definition der WFA und Dashboard

Vision

Entwicklung einerRoadmap in

definierten Phasen

2. RoadmapEntwicklung der Roadmap

für WFA

Analyse und Definition

Definition von Zielen, Herausforderungen/Ressourcen, Umfang

ZwischenLösung

Beginnend mitexistierenden

(Zwischen-) GrößenIdentifikation von

GAPS

Analyse von Einfluss und

Beeinflussung

Welche von den Kenngrößen leistet den höchsten Beitrag und kann aktiv beeinflusst

werden?Welche Rollen …?

TechnischeAnalyse und

Planung

Zugriff auf Datenquellen, Verfügbarkeit,

Design dertechnischen Lösung. Akzeptanz Kriterien.

Erstellungdes

Dashboards

Entwicklung des Dashboards für die

entsprechendenRollen basierend

auf dem WFA Ansatz

Focus on actionable information for business perfor mance management

Installation & Konfiguration

Pilot Test & Rollout

KontinuierlicheOptimierung

Roadmap Strategie und Planung Aufbau & Einführung

Performance to Pay

Total internal costs

% of Management with

Succession Plans

% Employees attending mgmt

development

Turnover / Headcount

Management & Staff Ratio

Human Resources

Beeinflussung

Ein

fluss

C2. Value driversand related KPIs and Dashboards

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Banking Reference Architecture (CC&I Domain) … with IBM SWG Product Overlays

MasterDataMgmt

Enterprise Service Hub Service Registry& Repository

EnterpriseService Bus

Service Mgmt& Invocation

BusinessPartner

ServicesReal

Campaign Mgr

3rd PartyProducts/Svcs

CustomerRelationship

Mgmt

RelationshipManagement

DecisionSupport

Marketing

CaseManagement

Banking& Credit

Operations

LoanOrigination

CorporateBanking

RetailBanking

GeneralLedger

Credit Cards

Payments

BusinessMgmt

Resource

Fraud

Product

Risk

Debt

RegulatoryProcess Manager

Process Models

SalesProcesses

MarketingProcesses

ServiceProcesses

ComplianceProcesses

Business Processes

Governance & Monitoring

3rd partyData

FicoCreditScores

DemographicData

CustomerInsight

& Analytics

CustomerAnalytics

BusinessInsight

Search &DiscoveryAnalytics

Threat &Fraud

Analytics

Data Integration/Information Services

InformationFoundation

UnstructuredData

Core Systems

Ban

king

Indu

stry

Mod

els

ContentMgmt

Systems

DocumentMgmt

Systems

Customer Account Product

BankingData

WarehouseDataMarts

Rapid Development & Integration

Multi-ChannelIntegration

ElectronicSignature

UtilitySystems

Enterprise Service Bus Service Registry& Repository

ExternalServices Gateway

Service Mgmt& Invocation

BusinessPartner

ServicesReal

Campaign Mgr

3rd PartyProducts/Svcs

CustomerRelationship

Mgmt

RelationshipManagement

DecisionSupport

Marketing

CaseManagement

Banking& Credit

Operations

LoanOrigination

CorporateBanking

RetailBanking

GeneralLedger

Credit Cards

Payments

BusinessMgmt

Resource

Fraud

Product

Risk

Debt

RegulatoryProcess Manager

Process Models

SalesProcesses

MarketingProcesses

ServiceProcesses

ComplianceProcesses

Business Processes

Security, Management & Governance

3rd partyData

FICOCreditScores

DemographicData

CustomerInsight

& Analytics

CustomerAnalytics

BusinessInsight

Search &DiscoveryAnalytics

Threat &Fraud

Analytics

Banking EnterpriseInformationSystems

ContentMgmt

Systems

DocumentMgmt

Systems

Rapid Development & Integration

Customer

FormsMgmt

Data Warehousing

Call Centers

Internet

Relationship Managers /

Agents

ChannelsBranches

Mobile Banking

ATMs

RulesEngine

Pre

sent

atio

n / I

nter

actio

n S

ervi

ces

ThinClient

RichClient

Ent

erpr

ise

Acc

ess

Ser

vice

s

April 2010

WebSphere

Process Server

Lotus Forms

WebSphere

Business Monitor

& Business Events

iLog

Banking Data

Warehouse

FileNet

Information

Framework

Tivoli (ITM, TAM, …)

Modeler, WID, RSA, IDA, …

WebSphere ESB, MQ, Message Broker

WMBTT (Build

Option)

Cognos, SPSS

EAS

WMBTT Server

WebSphere

Portal

DataStage

QualityStage

MDM

Server

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IBM BAO Services methodologyPHADE (Process-Application-Data-Insight-Embed)

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Finance and Integrated Risk Management (FIRM)

• What does it do?

Provide banks an enterprise view of risk across risk classes, geographies, lines of businesses, etc including:

Credit Risk (Retail)Credit Risk (Wholesale /

Counterparty)Operational RiskMarket RiskFinancial Reporting

• What does it include?–Sample dashboards and hundreds of detailed Risk/Finance metrics

–Supporting sample datamarts based on numerous sources including the BDW

–Multiple BI metadata models

• Why?

Complete summary of risk metrics, credit risk databoards, counterparty risk exposures but also market and operational risk and final a view into financial reporting.

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616161

IBM Solution Accelerators

FIRM, Cognos Controller

FIRM Metrics Studio, TM1

FIRM (OpenPages)

TM1,XBRL(FRS Global)

FIRM (OpenPages)

FIRM,Risk ScenarioAnalytics Blueprint(R2 Financial)

FIRM,Risk ScenarioAnalytics Blueprint(R2 Financial)

FIRM,BRP-BankingRisk PerfApplication

FIRM – Finance and Integrated Risk Management

•Management Reporting•Financial Reporting•Regulatory Reporting•Risk Planning•Risk “what if” Sandbox

KEY CAPABILITIES :•Scorecards•Dashboards•Ad-hoc•OLAP Analysis•Events/Alerts

End Users

C-Suite BOD Finance Risk Operations RegulatorsSales Marketing

RegulatoryReporting

Market Risk

Financial Reporting

Enterprise Risk

Regulatory Compliance

RetailCredit Risk

WholesaleCredit Risk

Operational/ IT Risk

FIRM (Finance and Integrated Risk Management) – Overview

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Risk Metrics Summary Credit Risk Dashboard

Counterparty Credit Risk Operational Risk

FIRM: Sample Dasboards

Real Time Market Risk

Financial Reporting

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Die Meinung der Analysten ist eindeutig

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IBM Cognos a Leader in the Forrester Wave™: Enterpri se BI Platforms

The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

Source: Forrester Research Inc. “The ForresterWave: Enterprise Business Intelligence Platforms, Q4 2010”, Oct 21, 2010.

Full report can be accessed at http://www.ibm.com

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IBM Cognos Client Success Case StudiesTäglich werden es mehr ! Siehe:

http://www.01.ibm.com/software/success/cssdb.nsf/to pstoriesFM?OpenForm&Site=cognos&cty=en_us