MBA Broschure Jul2009

8/4/2019 MBA Broschure Jul2009

http://slidepdf.com/reader/full/mba-broschure-jul2009 1/20

1

MBA in Smalland Medium-SizedEnterprise

Development



22

The SEPT’s MBA is an accredited program.The MBA in Small and Medium-Sized Entepise Deve-lpment the Univesity Leipzig eceived in 2006the ull acceditatin the Hannve Cental Evaluatinand Acceditatin Agency (ZEvA), which watches vethe quality and impvement academic pgams inunivesities. ZEvA is a membe ENQA, the EupeanAssciatin Quality Assuance in Highe Educatin.

In 2008, the intenatinal SEPT MBA Pgam wasawaded with a special distinctin in the cntest“Quality Label the Tp 10 Intenatinal MasteStudy Pgammes in Geman Univesities“ theGeman Academic Exchange Sevice (DAAD) and the

Stiteveband ü die Deutsche Wissenschat (Fundatin the Geman Sciences).

The intenatinal SEPT pgam is suppted bythe Geman Academic Exchange Sevice (DAAD)



3

In almst evey cunty in the wld, the lagest pat evenue and emplyment is geneated by Small and Me-dium-Sized Entepises (SMEs). Paadxically, the attentin mst business auths and univesity pgams has beenpedminantly diected t the big cpatins, thei spe-cial issues and insights.

In SEPT, we ae cnvinced that the utue u ecnmies

elies n the SMEs. F this easn, we have develpeda pgam dedicated t cnveying theetical knwledge,applicatin-iented ndings and pactice-elevant expe-ience with egad t the management, pmtin and de-velpment small and medium-sized entepises (SMEs).

Special issues addessed ae the identicatin innvati-n pssibilities inside SMEs, thei gwth ptentials as wellas new cncepts pmting them and geneating psi-tive multiplie eects n thei business envinments.

SEPT is an intenatinal pgam whee peple m allnatinalities ae welcme. Cuently we ae expanding tthe cunties in de t meet the lcal demand SMEdevelpment eing a high quality MBA n this subject.This way, me peple ae beneciating m u cuses.

I want t invite yu t lean me abut u pgamthugh these pages, and hpe t accunt n yu as apssible candidate u Maste’s pgam.

Kind egads m Leipzig,

D. Utz DnbegeDiect the Intenatinal SEPT Pgam

Univesity Leipzig

3

FroM oUr DIrECTor



4

“In SEPT you have the unique opportunity

to learn and participate in a multicultural

and multidisciplinary environment and pre-

pare yoursel or a successul business career as a consultant, developer or entrepreneur”

Ms. Íngid FmmHnduasMaste’s Alumna and cuent PhD Candidate SEPT



5

SEPT is a eseach and taining pgam at the Univesity Leipzig dedicated t pviding theetical insight as wellas pactical expeience pmting small and medium-sizedentepises (SMEs).

Due t u lcatin in Gemany, we have cnsistently hadthe pptunity t lean m successul Geman small andmedium-sized entepises and t analyze, in detail, thei

best pactices and winning expeiences.These exceptinal ms the “Mittelstand,” as they ae cal-led in Gemany, ae knwn wldwide thei dynamismand cnstant innvatin. Nt supisingly, many themhave managed t achieve leadeship psitins in a numbe dieent cunties and makets by eing high-value-added pducts and sevices.

F these easns, we have decided t base u pgamn the pattens the utstanding Geman Mittelstand. oumain gal is t tansmit this knwledge t ms and institu-tins m all ve the wld in de t implement winningstategies t successully pmte SMEs.

SEPT offers:A MBA in Small and Medium-Sized Entepise Develpment

A PhD PgamIntenatinal sht-tem taining cuses entepeneus,manages and institutinal decisin and plicy makes

Special sevices Small and Medium-Sized Entepises(SMEs)

ABoUT US



6

ou intenatinal MBA pgam in Small and Medium-sized Entepise Develpment is a eseach as well as apactice-iented pstgaduate pgam at the Univesity Leipzig, Gemany.

The tw-yea study pgam cuses pedminantly n ec-

nmic issues encmpassing dieent cncepts, appachesand aspects, anging m suppting small businesses c-ping with suvival up t pmting innvative, dynamic en-tepises which can deal with intelligent decisin-makingtls and methdlgies.

Special issues addessed ae the identicatin innvatinpssibilities inside SMEs, thei gwth ptentials as well asnew cncepts pmting them and geneating psitivemultiplie eects n thei business envinments. Meve,sci-ecnmic and plitical cnsideatins such as secu-ing emplyment and geneating incme the majity the ppulatin ae als pat the pgam.

This appach acilitates qualied taining upcmingpessinals and membes sta m institutins wh al-eady hld a degee and have sme pactical expeience

in wking with/in SMEs.

Additinally, the cuse enables paticipants t wk asmultiplies in decisin-making psitins, pvide suppt tsmall and medium-sized businesses as well as t pmteinnvative entepeneus. The whle pgam is taught inEnglish.

THE SEPT MBAAT A GLANCE



7

Faculty

ou MBA Pgam is taught by a cmbinatin ull-time esident univesity lectues and visiting lectues.

The main pupse u MBA is t e a pacticalappach that cmes as clse t eality as pssible.Theee, ve 60% u aculty cnsists cnsultantsand expets, wh ae active in evey ne the subjectsthat ae pat the pgam.



8

ou MBA is a u-tem cuse that cmpises twtems mal tuitin and taining at the Univesity(2 semestes), the pssibility a pactical taining/intenship in elevant institutins in Gemany else-whee in Eupe, a eseach pject in (peeably)the paticipant‘s hme cunty and a nishing tem at

the univesity which cves the Maste Thesis pepa-atin and its espective cllquiums and llw-ups.

TuitionThe study cntent (deliveed mainly within the st 2semestes at the univesity) is taught in mdules. Thetem mdule ees t a cmbinatin lessns that

ae stetched ve a cetain time and cnnected bymethds and cntent. Mdules will be espectivelyassessed by a witten exam, an essay, an al exami-natin a pject’s ept.

CUrrICULUM



9

Program FlexibilityDuing the secnd semeste, students can chse 2 the3 mdules accding t thei wn inteests. In ding this,students can put emphasis and cncentate n the subjectsthey pee. Paticipating in the cuses withut taking theespective examinatins is always pssible.

Close to RealityF thse students inteested in gaining insight int institu-tins ms dedicated t the pmtin and develpment small and medium sized entepises in Eupe, u cui-culum pvides the pssibility that an intenship/pacti-cal taining in Gemany Eupe might be ecgnizedas ne the elective mdules. In additin t the cuses,a ne-week excusin t business pmtin and develp-ment cpeatin institutins in Gemany will take place atthe beginning the 2nd semeste.

Research and Master‘s ThesisStudents nish the pgam with a Maste‘s thesis, which isbased n a eseach an investigatin in ne the mst e-levant tpics SME develpment. A membe u acultyseves as thesis’ supevis and helps t maintain ig and

cntinuity duing the whle pcess.Evey paticipant will cay ut his/he eseach pjectin cnjunctin with an adequate institutin in the selectedeld at the student’s hme cunty. Duing this time, thedata cllectin takes place.Back in Gemany the last semeste, the students willevaluate, pesent and discuss thei eseach esults. At theend this pcess, they will hand in thei maste thesis

dcumenting thei eseach esults.



10

First SemesterCmpulsy

Second SemesterElective

Cmpulsy

Third SemesterCmpulsy

Module 101 Development Economics

Lectue seies: SME Pmtin ina Glbalized WldTheies Develpment Ecnmicsreading Cuse n DevelpmentEcnmics

Field tip – Visit t Geman deve-lpment and business pmtininstitutinsModule 102 EntrepreneurshipManagement

Idea ManagementDevelping a Business PlanMaket eseachMaketing and Distibutin

Module 201 Management ofInnovative Services

Sevice NatueStategic Management in SevicesInnvatin and Quality Manage-ment in SevicesTls Innvatin Management

in SevicesSevice MaketingModule 202 Marketing in SMEs

Maketing in SMEs with specialcus n Pice plicy and Cmmuni-catin PlicyIntenatinal Maketing andExpt ManagementDistibutin Management

Module 205 Data Analysis and Project Management Data cllectin and data analysisPject ManagementQuestinnaie Design

Module 401 SEPT ColloquiumPesentatin and Cmmunicatin TechniquesCllquium: Individual Pesentatin Field reseach resultsTeam Management

Field eseach

Financial PlanningBusiness Simulatin GameModule 103 New Discoursesof SME Promotion

Innvatin and TechnlgyPmtin

Value Chain Analysis andPmtinCluste PmtinsScial CapitalLcal and reginal EcnmicDevelpmentreading Cuse n NewDiscuses SME Pmtin

They Intenatinalizatin FimsModule 203 SME Finance

Intductin t Financial systemsFinancial Instuments SMEs(Ventue Capital, Micnanceand thes)

Financial PlanningCmpany Evaluatin and ratingModule 204 CompetenceDevelopment in SMEs

Human resuce ManagementKnwledge ManagementCmpetence DevelpmentIntductin t VcatinalTaining

Fourth SemesterCmpulsy



11

APPLICANT’S ProFILE

The ideal candidate the SEPT‘s MBA shuld be wellqualied academically and have elevant pessinal ex-peience.

General Requirements:

A univesity degee, at least n a Bachel level (mini-mum a u-yea pgam) m a eputable univesity

Bad knwledge ecnmic issuesAt least tw yeas elevant caee expeience in this eldFluent spken and witten English (pved by ToEFL, IELTs a simila ceticate

The ttal numbe ull-time students accepted each yeais 25. out this numbe, appximately 90% cme mutside Gemany.

In each cuse, we nmally have students m many di-eent cunties in Asia, Latin Ameica, Aica and Eu-pe. In this way, classes and discussins add an inteestingdimensin, since all students have dieent backgundsand have gained dieent expeiences m which all thepaticipants can lean and pt.

“Thanks to the tools and qualifcations that I got in SEPT I had the confdence or beginning my own consultancy business”

Ms. Nguyen Thi Thanh TamMaste‘s Alumna and

Diect Hani IEC Ltd C Vietnam



12

Smetimes it des nt matte wh yu ae but whm yuknw in lie. F that easn we believe it is vey imp-tant t e u students the pssibility t acceleate thebuilding thei wn pesnal netwks while eceivingexcellent instuctin.

In additin t a multicultual atmsphee that is an eveyday eality in the class m, students have the pssibilityt get in tuch with enwned institutins. At the beginning the secnd semeste we g n a eld tip in which weae guest the mst imptant institutins in the eld SME pmtin in Gemany. Futheme, students havethe pssibility t d intenships at these and the elevantinstitutins which will be accepted and gaded as pat

the MBA.

BUILDING UP NETWorKS:

Getting in Touch with the World.



13

Similaly, duing the eld eseach peid, students havethe pssibility t wk side by side with institutins in theihme cunties as well as t get t knw ms duing theiinteviews.

Finally, in Nvembe 2003 SEPT unded the Small Ente-pise Pmtin Netwk (SEPneT), which cnsists methan 200 expets m ve 70 cunties specialized inSME issues.

SEPneT is an active alumni netwk that bings tgethe

intenatinally iented schlas, expets and pactitinesm a wide ange cunties, academic elds and aeas pessinal expetise elated t SMEs. Having studiedin Gemany, its membes shae a cmmn scientic inteestand pessinal knw-hw in all SME-elated aeas inclu-ding SME pmtin, SME management, intenatinal ma-keting and vcatinal taining.

The alumni actualize thei knwledge and nd new p-essinal pptunities in the intenatinal wkshps thatSEPneT peidically ganizes.

“SEPT has achieved the goal o oering

a mature program in SME development,which attends the actual necessities o this sector all around the globe.”

P. D. rbet KappelHead the GIGA HambugGemany



14

“SEPT is the answer or those SMEs that want to succeed acing the big challenges o globalization”

D. Zhenjing LiInstitute Ecnmic System and ManagementNatinal Develpment and rem CmmissinChina and Maste’s Alumnus.



15

SEPT is a highly intenatinalized supplie dieent tai-ning and e-taining pgams pstgaduate students,juni expets, cials, institutinal decisin-makes andm executives. With clse netwking and ve 10 yeas expeience in educating pessinals n SME-elatedelds, u peatins abad have been gwing cntinu-usly, paticulaly in the elds innvatin management,SME pmtin, intenatinalizatin SMEs and cnsul-

tancy.ou MBA in SME develpment is als being taught in Viet-nam in clse cpeatin between the Univesity Leipzigand the Cente reseach and Cnsulting n Manage-ment (CrC) the Hani Univesity Technlgy. Sht-tem taining cuses n innvatin management and in-tenatinalizatin ms with ve 100 hus pesencetaining and caching esulting pjects ae a widelydemanded sevice in emeging and develping ecn-mies. ou expets’ teams, whse membes have studied inGemany, cay up-t-date knwledge and tls ente-pises, gvenmental ganizatins and the stakehldesinvlved in SMEs develpment.

ou taining pgams can be designed and custmizedn demand. Yet thee chaacteistics ae standad in u -

e: state--the-at knwledge, maket-iented appachand a caeul cmbinatin pactice and they. oien-ted t pduce eady-t-apply utcmes, the pgams aecmpleted with cncete pjects and plans ceated by thepaticipants.

Intensive eseach activities and cpeatin with elevantpatnes nutue knwledge geneatin and upgades in

each aea whee SEPT is pesent.

INTErNATIoNAL PrESENCE



16

Funded in 1409 as the secnd univesity in Gemany, theUnivesity Leipzig has always cmmitted itsel t the pin-ciple univesitas litteaum. Me than 190 disciplinesae taught in its 14 aculties and 150 depatments.

Bth the Univesity and the City Leipzig ae examples a successul meging taditin and innvatin, thusmaking Leipzig an attactive place t live and study in.

Leipzig was the tade ai and industial cente the -me Geman Demcatic republic, and the place whee, inthe wake 1989, the evlutin against the scialist tyan-ny began, which ultimately led t the all “the wall”.

Nwadays, Leipzig is ne the mst dynamic ecnmiesin the egin. It is still hst a vey active tade ai and hasattacted t its distict enwned intenatinal ms such asPsche, BMW, and DHL, just t mentin sme them.

STUDYING IN LEIPZIG



17

Apat m its ecnmic imptance, Leipzig is vey pud its mdenist-styled achitectue and its scientic andcultual lie and fai which is epesented by its many insti-tutes, univesities, eseach centes, theates, cncet halls,and pea.

Attacted by its atmsphee and vaiety, many imptant

pesnalities came t eside in Leipzig acss the centuies.Amng them gue J. Sebastian Bach, wh cmpsed mst his wks in the Thmas Chuch; J.W. vn Gethe, whbegan his studies law at the Univesity Leipzig, andwas inspied by the me student club “Auebachs Kelle” ne chapte his magnicent bk ‘Faust’; FiedichNietzsche als studied seveal yeas at u univesity;Wene Heisenbeg, Nathan Södeblm and Wilhelm ost-

wald all laueated with the Nbel Pize wee pesss atu univesity.



18

Applicatin-ms ae available n u web-site diectly atu ces. The duly cmpleted applicatin-m has t besent diectly t the SEPT Pgam alng with the llwing d-cuments:

Applicatin‘s essay (1 page) descibing yu pesnalmtivatin, meits and visins being pat thepgamCmpehensive cuiculum vitaeCeticates (cially authenticated cpies, an ciallyauthenticated tanslatin int English Geman, and,i applicable, accmpanied by an explanatin thegading system)

Schlleaving ceticate giving ight enty t higheeducatin in the hme cuntyAll univesity diplmas and degee ceticates indicatingthe nal gadesCeticates English pciency, i.e. TEoFL, IELTS similarecd pessinal emplyment/pactical wk expeience2 Lettes ecmmendatinLette cnmatin schlaship-dn, i applicable,

status applicatin pcedue (i.e. cpy a lette applicatin)F me inmatin, please visit: www.sept.uni-leipzig.de

APPLICATIoN ProCESS



1919

DeadlinesCmpleted applicatins shuld be submitted t the SEPTPgam bee Apil 15th beginning tuitin n oct-

be 1st the same yea.

FeesThe cst the SEPT MBA is EUr 4,000 in ttal; payablein u instalments EUr 1,000 pi t the beginning the st, the secnd, the thid and the uth tem.

Please nte that bks and individual study mateials

ae nt included in the ees. Please calculate living ex-penses abut EUr 500 pe mnth (including healthinsuance) and the dieent tips m and t yu hme-cunty (take int accunt the stay and tips the e-seach semeste).

Applicants ae equied t pvide evidence adequa-te nancial means t pay ees and suppt themselvesduing the SEPT pgam as specied n the applicatinm.

Scholarship PossibilitiesSEPT has a keen inteest in attacting a student bdy cm-psed talented individuals m aund the glbe. Fthis easn we have diect cntacts t sme schlashippvides such as DAAD qualied applicants.

T lean me abut the spnsship pssibilities at SEPTvisit the MBA sectin u web-site at www.sept.uni-leipzig.de. Please, take int accunt that deadlines aedieent schlaships’ applicants.



F uthe inmatin and questins egading u pgam,please d nt hesitate t cntact us:

Intenatinal SEPT PgamUnivesität LeipzigBeethvenstasse 15D-04107 LeipzigGemanyPhne: +49 341 97-37030Fax: +49 341 97-37048

Email: [email protected]: www.sept.uni-leipzig.de

Fts:

Documents

MBA Broschure Jul2009