Media Guide 2020 - AirpageMedia Guide 2020 | 14 Media Guide 2020 | 15 SWISS Magazine Rates Rates for advertisements and advertorials Single issue, 1 month (about 1.7 million contacts)

Media Guide 2020

SWISS – the airline of Switzerland

As the airline of Switzerland, SWISS is a byword for traditional Swiss values, and is firmly committed to delivering the highest product and service quality.

SWISS – die Airline der Schweiz

Als nationale Fluggesellschaft der Schweiz steht SWISS für deren traditionelle Werte und verpflichtet sich zu höchster Produkt- und Servicequalität.

Media Guide 2020 | 1

Media Guide 2020 | 3 Media Guide 2020 | 2

Johannesburg

Dar es Salaam

Nairobi

DubaiMuscat

Delhi

Mumbai

Bangkok

Singapore

Tokyo

Beijing

ShanghaiCairoTel Aviv

São Paulo

Miami

MontrealBoston

New York JFKNew York Newark

Chicago

Hong Kong

San FranciscoLos Angeles

HurghadaMarrakech

Marsa Alam

Facts and figures

in SWISS service worldwide.

opted for SWISS’s Swiss quality last year.

in 43 countries are served by SWISS from Zurich and Geneva. As part of the Lufthansa Group and a member of Star Alliance, SWISS fulfils its mission of providing quality air services that connect Switzerland with Europe and the world.

88

17.9 million

More than 100aircraft

passengers

destinations


luxury-inclined

enjoyment-minded

brand-loyal

cosmopolitan

SWISS First, Senator and SWISS Business

Our frequent flyers and premium customers

affluent


spontaneous

down-to-earth

happy to shop price-minded

SWISS EconomyLeisure travellers, families and groups

design-inspired


SWISS LoungesTarget groups / Seating classesSWISS First, SWISS Business

Video MagazineTarget groups / Seating classesSWISS First, SWISS Business,

SWISS Economy

Infomercials / documentariesTarget groups / Seating classesSWISS First, SWISS Business,

SWISS Economy

Refresher tissuesTarget groups / Seating classesSWISS Business

SWISS MagazineTarget groups / Seating classesSWISS First, SWISS Business,

SWISS Economy

SWISS Universe & AppTarget groups / Seating classesSWISS First, SWISS Business

Boarding passesTarget groups / Seating classesSWISS First, SWISS Business,

SWISS Economy

Readership 12

Rates 14

Readership 18

Rates 20

Rates 26

Rates 28 Rates 34Rates 32

Overview and options 38

Advertising rates forSWISS Universe app 22

Showcases / Publication placements 40

Illuminated images 42

Display areas

SWISS Lounges, Zurich Dock E 44

Your advertising options

On the groundOn board

SWISS MagazineSWISS Magazine

Copenhagen:the shapeof today

Magazine#171March 2019

SM1903_Copenhagen_Cover_7145904.indd 1 13.02.19 17:46

SWISSUNIVERSELUXURY MOMENTS FOR FIRST AND BUSINESS CLASS FLYERSS

WIS

SU

NIV

ERSE

#5

5

PEOPLE PLACES PLEASUREHong Kong Marseille Grand Openings


SWISS Magazine

mainly for SWISS passengers, but it is also available as an annual subscription.

contains a free copy on every flight.

read the SWISS Magazine every month.

10 × a year

Every

1.7 million

SWISS Magazine is published

seat pocket

people


The magazine appeals to Swiss and in-ternational leaders, managers and world travellers

The SWISS Magazine is your gateway to an excep-tional audience with a wide range of interests, sizeable incomes and high educational levels. Its ten issues each year feature exciting articles and reports by reputed travel journalists and photographers, along with inspirational city profiles. SWISS Magazine is placed in every seat pocket in every seating class on every flight, with passengers specifically invited to take a personal copy home, too. The magazine’s readership con-sists primarily of passengers and subscribers who fly SWISS all over the world.

Exciting stories, background insights and profiles of attractive destinations

Each issue of the SWISS Magazine offers readers entertaining insights into the world of SWISS on more than 130 pages. Each issue also spotlights a particular SWISS destination through an extensi-ve portrait of the city complete with useful tips and sources of further travel inspiration. Other regular features focus on topics as varied as avia-tion, profiles of people who have started new lives abroad, successful entrepreneurs and artists of all kinds. In addition to the world of SWISS, the magazine seeks to present the Life of SWISS to the reader, too. And the integrated inflight enter-tainment programme (on long-haul flights) rounds off this attractive and highly entertaining bilingual publication.

SWISS MagazineReadership

Age profile

Under 21 1.7 %

21–30 9.5 %

31–40 19.0 %

41–50 26.3 %

51–60 25.7 %

Over 60 17.8 %

Readers’ SWISS flights per year

Up to three 62.6 %

Four to nine 23.9 %

Ten or more 13.5 %

Readers’ total flights per year

Up to three 28.2 %

Four to nine 33.3 %

Ten or more 38.5 %

Gender profile

Female 37.1 %

Male 62.9 %

Source: SWISS Passenger Satisfaction Trackig (PST 2018)

The SWISS Magazine won the Silver Prize in the Best of Corporate Publishing 2015 awards.

The SWISS Magazine earned the Silver Prize in the "best of content marketing 2017" awards in the “B2C Tourism and Transport” and “Cover of the Year” categories.

SWISS MagazineSWISS Magazine

Copenhagen:the shapeof today

Magazine#171March 2019

SM1903_Copenhagen_Cover_7145904.indd 1 13.02.19 17:46


SWISS MagazineRates

Rates for advertisements and advertorials

Single issue, 1 month (about 1.7 million contacts) Rates in CHFSingle page 16,900

Double-page spread 19,900

1/2 page portrait or landscape 8,500

2-page advertorial 19,500


Double issue, 2 months July / August, December / January (about 2.6 million contacts) Rates in CHFSingle page 18,900


1/2 page portrait or landscape 9,500



Publication date and deadlines

Publication date First of the month

Deadline for advertorials 6 weeks before publication

Deadline for advertisements 4 weeks before publication

Deadline for copy 3 weeks before publication

Deadline for cancellations 2 months before publication

Rates for “The Guide” classified section ads

Advertisement Measurements Image size Rates for single issue in CHF Rates for double issue in CHF

1/4 page portrait 87 × 104 mm 87 × 50 mm 2,050 2,250

1/8 page landscape 87 × 50 mm 41 × 50 mm 1,050 1,250

1/16 page landscape 41 × 50 mm 41 × 23 mm 750 850

Line entriesLine rate for business contacts, min. 4 lines 39 45

Discounts, commissions and surcharges

Multi-issue order discount 3 × : 5%, 5 × : 10%, 8 × : 15%, 10 × : 20%

Agency commission 15%

Fixed-placement surcharge 10%

Technical details

Format Bled off (width x height) Type area (width x height)

Full page 200 × 265 mm + 3 mm bleed 179 × 251 mm

Double page 400 × 265 mm + 3 mm bleed 386 × 251 mm

1/2 page portrait 100 × 265 mm + 3 mm bleed 93 × 251 mm

1/2 page landscape 200 × 132.5 mm + 3 mm bleed 179 × 125 mm

Advertising Direction

Airpage AG, Peter Furrer, Aathalstrasse 34, 8610 Uster, SwitzerlandPhone +41 43 311 30 00, [email protected]

Printing details contact

Swissprinters AG, Premedia, Brühlstrasse 5, 4800 Zofingen, [email protected]

All customers receive print approval. Insert / supplement details on request. All rates shown are exclusive of VAT.

Further details Cover ads Inside ads Printing Offset printing Rotary offset

Printing data High-end PDF (PDFX-3 or PDFX-4), CMYK High-end PDF (PDFX-3 or PDFX-4), CMYK

Paper Coated Coated

Colour profile ISOcoated_v2_300_eci.icc ISOcoated_v2_300_eci.icc

Total area coverage (UCR) Max. 300% Max. 300%

Black text Must overprint Must overprint

Rates for cover pages in CHF

Issue type Inside front cover Inside back cover Outside back coverSingle issue 19,900 18,900 25,900

Double issue 22,900 21,900 28,900


SWISS Universe

exclusively for passengers in SWISS First and SWISS Business.

every issue.

is provided with a copy on every intercontinental flight.

4 × a year

500,000

Every seat pocket

SWISS Universe is published

readers

in SWISS First and SWISS Business


Exclusively for passengers in SWISS First and SWISS Business

The SWISS Universe inflight magazine is published four times a year, and is available exclusively to SWISS First and SWISS Business travellers on SWISS’s intercontinental flights. The glossy magazine transports its readers to some of the world’s most exclusive locations, where well-known personalities offer insight into their life or divulge their favourite wining and dining addresses. SWISS Universe is provided in every SWISS First and SWISS Business seat pocket, with a warm invitation to take it home after the flight.

The SWISS Universe appOur exclusive inflight magazine with its intriguing stories and articles on people and places all over the world is now accessible on the move, too. SWISS Universe is available in the form of a free interactive smartphone app for iOS or Android de-vices. SWISS is constantly further expanding its digital world, too.

SWISS UniverseReadership

Exclusively for SWISS First and SWISS Business passengers on intercontinental flights.

SWISSUNIVERSELUXURY MOMENTS FOR FIRST AND BUSINESS CLASS FLYERSS

WIS

SU

NIV

ERSE

#5

5

PEOPLE PLACES PLEASUREHong Kong Marseille Grand Openings


Rates for advertisements and advertorials

Format Contacts Rates in CHFSingle page Around 500,000 24,900




Discounts, commissions and surcharges

Multi-issue order discount 2 ×: 10%, 4 ×: 20%

Agency commission 15%

Fixed-placement surcharge 10%

Cover pages Contacts Rates in CHFInside front cover Around 500,000 27,000

Inside back cover 25,000

Outside back cover 29,000

Issue periods and deadlines

Issue Period on board Deadline for advertisements Deadline for copy1 / 20 15 December 2019–14 March 2020 Mid-November 15 November

2 / 20 15 March–14 June 2020 Mid-February 14 February

3 / 20 15 June–14 September 2020 Mid-May 15 May

4 / 20 15 September–14 December 2020 Mid-August 14 August

Cancellation deadline 2 months before publication

Technical details

Format Bled off (width x height) Type area (width x height)Full page 230 × 295 mm + 3 mm bleed 203 × 265 mm

Double page 460 × 295 mm + 3 mm bleed 438 × 265 mm

Further details Cover ads Inside ads Printing Offset printing Rotary offset

Printing data High-end PDF (300 dpi) or CD High-end PDF (300 dpi) or CD

Paper Coated Coated

Colour profile ISO coated v2 300 eci.icc PSO LWC Improved bas.icc

Total area coverage (UCR) Max. 300% Max. 300%

Black text Must overprint Must overprint

Binding allowance Create double-spread advertisements with gutter margin text, elements or images with 6 mm offset.

All customers receive print approval. Insert / supplement details on request. All rates shown are exclusive of VAT.

SWISS UniverseRates



Printing details contact

Cube Werbekonzepte & Produktion GmbH, Hohestrasse 134, 4104 Oberwil, SwitzerlandPhone +41 61 284 96 90, [email protected]


Terms and conditions deadlinesAll the above advertising options are available at any time and for a selected period. The materials concerned (banner, video, logo, pack shot and texts) must be submitted online at least one week be-fore the appearance date desired.

Banner ads

Ad format Exposure Placement File format File format width / height

Logo / word markwidth / height

Rates in CHF

Classic Banner Smartphone*

3 months Between items PNG / JPG 1,300 × 1,140 px 1,105 × 945 px 3,500

Banner Classic* Tablet

monthly Between items PNG / JPG 1,536 × 366 px 1,496 × 326 px 3,500

1

Video clips

Exposure Placement File format Resolution Length Title + brief description Rate in CHF 3 months Luxury Channel Quicktime Movie 1,920 × 1,080 px Max. 5 min. Max. 100 characters

(with spaces) 5,000

2

Available free of charge for iOS or Android devices.

Product sales

Ad format Exposure Placement File format File format width / height

Logo format / height

Title + brief description Rates in CHF

Item* and "Collection" Card*

3 months as an item within the "Collection» Pleasure" – Online Luxury Shopping

PNG + Alpha / JPG (product against white background)

D) 1,060 × 1,060 pxB) 680 px × 680 px

PNG + Alpha min. 240 px

A) max. 70 characters (with spaces)

C) max. 450 characters (without spaces)

Available on request

*Min. resolution 72 ppi.

3.1

3.2

The SWISS Universe appfor smartphones / tablets

SWISS Universe, the luxury inflight magazine for SWISS First and SWISS Business travellers, is now available as an app for smartphones and tablets. With its People, Places and Plea - sure components, the app – which was launched in 2016 – offers interesting interactive articles on well-known person-alities and favourite destinations all over the globe. With its top-notch travel tips, its Luxury Channel features appealing

video clips from international brands (including online purchasing options). The SWISS Universe app provides its users with genuine travel inspirations and an invitation to im-merse themselves in the world of exclusive products. The di-gital SWISS Universe app world is being constantly further expanded, too.



1 2 3.1 3.2

A BD

C


Video Magazine and infomercials

view the Video Magazine every month on SWISS flights.

show the Video Magazine aloft(except Airbus A220 flights).

1.1 million

All

passengers

flights


Advertise your product where the customer has time to really take it in. We offer attractive communication plat-forms via our inflight entertainment system in the course of our flights. One excellent option for commercial spots here is the Video Magazine, which is our SWISS news channel. On our long-haul services, the Video Magazine is always shown on all screens in all three seating classes before we activate the inflight entertainment system. And it’s also shown on our European (Airbus, except A220) services via the cabin screens.

Advertising options

Single issue (1 month) Fleet Contacts Length Rates in CHFVideo Magazine with sound Long-haul 350,000 30 s 15,000

Video Magazine without sound Short-haul 750,000 30 s 10,000

Multi-order discount 3 ×: 5%, 5 ×: 10%, 8 ×: 15%, 10 ×: 20%

Surcharge 60 s + 30%

> 60 s On request

All rates excluding VAT and data carrier production costs.

Technical details

Data carrier Codec Pro Res or MP4, pixel ratio 1,280 x 720 px or 1,920 x 1,080 px

Spots must generally be submitted with soundtrack, even if they will be broadcast via the cabin screens on short-haul flights.

Submission deadline 6 weeks before showing

Video MagazineRates


Boredom is never an issue on any SWISS flight. On our long-haul services, our extensive film programme provides pleasant entertain-ment. And you can be part of it – through a documentary, for instance, about your company or organisation. Passengers in all three seating classes on our long-haul flights can put together their own inflight movie and video programme. Full details of all the choices available here are provided both within the system and in our SWISS Magazine. And since every passenger has their own personal inflight entertainment screen, your message can get straight to every single passenger.

Advertising optionsInfomercial / documentary as part of our inflight entertainment programme with appropriate details in SWISS Magazine

Media Fleet Contacts Length Rates in CHF Infomercials Long-haul Around 700,000 > 30 to max. 60 min 15,000 / 2 months*

> 60 to max. 120 min 25,000 / 2 months*

Technical details

Data carrier DVD for SWISS approval

Digital data must be uploaded to a server.

We can process 4:3 or 16:9 formats.

For publication in SWISS Magazine and on system screens

Brief description in German and English (max. length of each: 120 characters including spaces) and one high-resolution image

Submission deadlines DVD for SWISS approval 12 weeks before appearance

Text and image 10 weeks before appearance

Data carrier 10 weeks before appearance

* Rates for four months on request. Rates stated do not include VAT and production costs.

Infomercials and documentaries

Rates


Refresher tissues and boarding passes

opted for SWISS quality last year.

17.9 millionpassengers


Advertising options

Placement Class / fleet Production Exposure* Rates in CHFOn the back of the packaging

SWISS Business short- and long-haul

500,000 Around 3 months 35,000

SWISS Business short- and long-haul

1,000,000 Around 6 months 60,000

Technical details

Format 70 × 140 mm

Advertising space (portrait) 55.6 × 125.6 mm

Print data High-resolution PDF

Ordering deadline 4 months before appearance

Print data submission deadline 12 weeks before appearance

* Shorter periods also possible, subject to verification. Precise commencement dates and lengths of exposure cannot be guaranteed. Rates include all production costs but exclude VAT.

Refresher tissueRates


Advertising optionsBoarding passes for flights from Switzerland

Placement Production Exposure* Rates in CHFBack of boarding pass 1,000,000 Around 3 months 35,000

2,000,000 Around 6 months 65,000

Technical details

Back-of-pass dimensions 193 × 72 mm (stub: 50 × 72 mm)

Ordering deadline 12 weeks before appearance

Print data EPS or high-resolution PDF

Print data submission deadline 10 weeks before appearance

The back of the SWISS boarding pass is a great place to bring your company or product to the attention of any departing traveller. Customers receive their boarding pass at check-in or at the airport ticket desk.

* Precise commencement dates and lengths of exposure cannot be guaranteed. Rates exclude VAT and additional production costs.

Boarding passes Rates


SWISS Lounges

13% in 0–30 min 36% in 30–60 min 32% in 60–120 min 19% in 120–240 min


SWISS First Lounges

Zurich Schengen Zurich Dock E Geneva

Total area 650 m²

Total area 750 m²

Total area213 m²

Advertising optionsShowcases Publication placements

Advertising optionsShowcases

Advertising optionsIlluminated images Showcases Publication placements

Senator Lounges

Zurich Schengen Zurich Non-Schengen Zurich Dock E Geneva

Total area 595 m²

Total area243 m²

Total area852 m²

Total area193 m²

Advertising optionsShowcases

Advertising optionsShowcasesPublication placements

Advertising optionsShowcasesPublication Placements

Advertising optionsIlluminated imagesShowcasesPublication placements

SWISS Business Lounges

Zurich Schengen Zurich Non-Schengen Zurich Dock E Geneva

Total area940 m²

Total area274 m²

Total area875 m²

Total area438 m²

Advertising optionsShowcasesPublication placements

Advertising optionsIlluminated imagesShowcasesPublication Placements

Advertising optionsShowcasesPublication Placements

Advertising optionsIlluminated imagesShowcasesPublication placements

SWISS Arrival Lounge

Zurich Schengen

Total area690 m²

Advertising optionsIlluminated imagesShowcases

Further platforms and placement options (such as product samplings or placements) can also be provided on request.

Our guests– SWISS and Lufthansa First Class passengers– Miles & More HON Circle members– VIP passengers

Our guests– Miles & More Senators– Star Alliance Gold members

Our guests– Business Class passengers of Star Alliance carriers– Frequent Traveller Miles & More members of Star Alliance carriers

SWISS LoungesOverview and advertising options


SWISS First Lounges Showcases Publications

Location Rates in CHF* Rates in CHF** Zurich Schengen (Terminal A) 4,500 2,500

Zurich Dock E – 1,500

Geneva 2,000 1,000

SWISS Arrival Lounge Showcases Publications

Location Rates in CHF* Rates in CHF** Zurich 3,000 1,500

SWISS Senator Lounges Showcases Publications


Zurich Non-Schengen (Terminal D) 3,500 1,200

Zurich Dock E 3,000 1,500

Geneva 3,000 2,000

SWISS Business Lounges Showcases Publications


Zurich Non-Schengen (Terminal D) 2,000 1,200

Zurich Dock E 3,000 1,500

Geneva 2,500 2,000

Showcases / Publication placements

Media rates

*per month

– All rates are for one showcase and excluding VAT.– All showcase bookings should preferably be for 3 months or more.

**per month

– All rates are for 1 month’s placement of the publication concerned.– Such publications may be magazines, catalogues, brochures or flyers

(publication and format to be agreed with SWISS in advance).– The number of copies to be supplied will vary depending on the publication type.

Rates shown are exclusive of VAT. Rates may also be subject to change.


SWISS First Lounges

Location Rate in CHF* Production size Visible size Geneva 2,000 680 × 530 mm 640 × 490 mm

SWISS Senator Lounges

Location Rates in CHF* Production size Visible size Zurich Non-Schengen 2,000 945 × 530 mm 905 × 490 mm

Geneva 3,000 680 × 530 mm 640 × 490 mm

SWISS Business Lounges

Location Rates in CHF* Production size Visible size Zurich Non-Schengen 2,000 945 × 530 mm 905 × 490 mm

Geneva 2,500 420 × 530 mm 380 × 490 mm

SWISS Arrival Lounge

Location Rate in CHF* Production size Visible size Zurich 3,000 1,045 × 635 mm 905 × 493 mm

*per month

– All rates are for one illuminated image and are exclusive of VAT. – All bookings should preferably be for 3 months or more.– The costs of printing, installation and removal will be additionally charged.

Illuminated imagesMedia rates

Our lounge display areas provide an excellent platform for you to present your products to our customers in appreciable concrete form. We can offer you areas of various dimensions here, which can be individually de-signed in a close consultative process. Needless to say, all such display items must also contribute to and help enrich the overall lounge experience.

Display area

Lounge Area Min. period Rates in CHFSenator 18.7 m² 3 months On request

SWISS Business 18.7 m² 3 months On request

Display areasSWISS Lounges, Zurich Dock E

Die Ausstellungsflächen bieten die ideale Möglichkeit, Ihre Produkte für die Gäste erlebbar zu machen. Für deren Inszenierung stehen unterschiedlich grosse Flächen zur Verfügung, die nach Absprache individuell ausgestaltet werden können. Die Ausstellungsobjekte müssen sich in jedem Fall dem räumlichen Erlebnis un-terordnen und bieten einen spannenden Mehrwert für die Gäste in den Lounges.

Ausstellungsfläche

Lounge Fläche Mindestlaufzeit Preise CHFSenator 18,7 m² 3 Monate auf Anfrage

SWISS Business 18,7 m² 3 Monate auf Anfrage

AusstellungsflächenSWISS Lounges, Zürich Dock E

Media Guide 2020 | 44Media Guide 2020 | 44Media Guide 2020 | 48

ContactKontakt

Advertising DirectionSWISS Inflight Media

Airpage AGAathalstrasse 34CH-8610 Uster ZH+41 43 311 30 00

[email protected]

Ambient Media

Swiss International Air LinesContent [email protected]

Ambient Media

Swiss International Air LinesContent [email protected]

Documents

Media Guide 2020 - AirpageMedia Guide 2020 | 14 Media Guide 2020 | 15 SWISS Magazine Rates Rates for advertisements and advertorials Single issue, 1 month (about 1.7 million contacts)