Pirelli Innovation

Embed Size (px)

Citation preview

  • 8/10/2019 Pirelli Innovation

    1/24

    NEW PRODUCT DEVELOPMENT & OPEN INNOVATION

    GROUP PROJECT

    PIRELLI INNOVATION PROCESS

  • 8/10/2019 Pirelli Innovation

    2/24

    THE COMPANY VISION

  • 8/10/2019 Pirelli Innovation

    3/24

    Work purpose

    Analyse the innovation process, through allthe new product development steps.

  • 8/10/2019 Pirelli Innovation

    4/24

    Work structure

    Source of Innovation

    Product EvaluationProduct Development - Production: MIRS(domotics), TSM (chemical mix)

    Test: Pirelli LAB, Test drive (ex. VizzolaTicino)

    Launch - Distribution

  • 8/10/2019 Pirelli Innovation

    5/24

    R&D: sources of innovation

    Internal sources (inside the company):oPirelli Lab

    oPirelli Turkey (Turk Pirelli)

    External sources:oUniversities

    oResearch Labs

    oF1

    oPremium car manufacturers

  • 8/10/2019 Pirelli Innovation

    6/24

    Pirelli Lab

    Headquarter of Pirelli R&D It is focused ononew-generation optical components and

    chips based on nanotechnologies;

    onew materials and processes for tyres;

    osensors and tele-monitoring;

    o fuel cells.

  • 8/10/2019 Pirelli Innovation

    7/24

    Pirelli Turkey

    The largest Pirelli Group manufacturing site.

    Located in Izmit-Kocaeli.

    R&D unit consisting of a team of Italian andTurkish specialists

    Headquarter of racing tyres production forFormula 1

  • 8/10/2019 Pirelli Innovation

    8/24

    External sources F1 experience

    Pirelli is the official tyre provider for all the F1teams.

    Formula 1 as a challenging field to showexpertise and competence

    Formula 1 as a communication andmarketing operation (brand equity)

    Formula 1 as a rich R&D field

  • 8/10/2019 Pirelli Innovation

    9/24

    The real winner of the world championship is Pirelli.

    Bernie Ecclestone, F1 CEO

  • 8/10/2019 Pirelli Innovation

    10/24

    Opportunity evaluation: Strategy

    Focus on Premiumproduction (50% of 2011Carmarket revenues)

    Goal: Premium Leadership in 2015 (allaround the world)

  • 8/10/2019 Pirelli Innovation

    11/24

  • 8/10/2019 Pirelli Innovation

    12/24

  • 8/10/2019 Pirelli Innovation

    13/24

  • 8/10/2019 Pirelli Innovation

    14/24

    Risk management

    Provides important tools to anticipate andmanage all the effects associated to therisks.

    Top-down approach: analysis anddecomposition of an issue

  • 8/10/2019 Pirelli Innovation

    15/24

  • 8/10/2019 Pirelli Innovation

    16/24

  • 8/10/2019 Pirelli Innovation

    17/24

    Product development - Production

    Pirelli MIRS and Next MIRS

    CSM

  • 8/10/2019 Pirelli Innovation

    18/24

    MIRS and Next MIRS

    Modular integrated robotic system for makingtyres.

    Radical innovation introduced in 2001 withhuge investments

    Complete automation of work in a total laboursaving prospective

    The Next MIRS is the eco-compatibleextension of the previous MIRS

  • 8/10/2019 Pirelli Innovation

    19/24

    CSM

    CSM: computer controlled distribution systemthat allows the transportation of all theingredients from the storage silos to the twin-

    screw extruder

    Minimize inefficiencies and material wastes

  • 8/10/2019 Pirelli Innovation

    20/24

    Test

    In-Lab test, in Pirelli Lab

    On-road driving test, on a racetrack

  • 8/10/2019 Pirelli Innovation

    21/24

    In-Lab test

    Complete analysis of all the most relevantcharacteristics and feature of tyres.

    Quantitative approach

    Sophisticated tools for measurements

  • 8/10/2019 Pirelli Innovation

    22/24

    On-road & driving test

    Tyres are tested on the road with a drivingtest

    The test driveris in charge of the evaluationof:

    o Tyre performance (e.g. road adhesion)

    oOverall driving experience on differentweather conditions

    Pirelli usually runs its driving test on private

    race tracks

  • 8/10/2019 Pirelli Innovation

    23/24

    Launch - Distribution

    Supported by Pirelli communication throughmany channels (websites/retailers)

    (B2C through B2B) approach in distributionoCompany push the product

  • 8/10/2019 Pirelli Innovation

    24/24

    Thank you for your attention