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8/10/2019 Pirelli Innovation
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NEW PRODUCT DEVELOPMENT & OPEN INNOVATION
GROUP PROJECT
PIRELLI INNOVATION PROCESS
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THE COMPANY VISION
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Work purpose
Analyse the innovation process, through allthe new product development steps.
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Work structure
Source of Innovation
Product EvaluationProduct Development - Production: MIRS(domotics), TSM (chemical mix)
Test: Pirelli LAB, Test drive (ex. VizzolaTicino)
Launch - Distribution
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R&D: sources of innovation
Internal sources (inside the company):oPirelli Lab
oPirelli Turkey (Turk Pirelli)
External sources:oUniversities
oResearch Labs
oF1
oPremium car manufacturers
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Pirelli Lab
Headquarter of Pirelli R&D It is focused ononew-generation optical components and
chips based on nanotechnologies;
onew materials and processes for tyres;
osensors and tele-monitoring;
o fuel cells.
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Pirelli Turkey
The largest Pirelli Group manufacturing site.
Located in Izmit-Kocaeli.
R&D unit consisting of a team of Italian andTurkish specialists
Headquarter of racing tyres production forFormula 1
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External sources F1 experience
Pirelli is the official tyre provider for all the F1teams.
Formula 1 as a challenging field to showexpertise and competence
Formula 1 as a communication andmarketing operation (brand equity)
Formula 1 as a rich R&D field
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The real winner of the world championship is Pirelli.
Bernie Ecclestone, F1 CEO
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Opportunity evaluation: Strategy
Focus on Premiumproduction (50% of 2011Carmarket revenues)
Goal: Premium Leadership in 2015 (allaround the world)
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Risk management
Provides important tools to anticipate andmanage all the effects associated to therisks.
Top-down approach: analysis anddecomposition of an issue
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Product development - Production
Pirelli MIRS and Next MIRS
CSM
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MIRS and Next MIRS
Modular integrated robotic system for makingtyres.
Radical innovation introduced in 2001 withhuge investments
Complete automation of work in a total laboursaving prospective
The Next MIRS is the eco-compatibleextension of the previous MIRS
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CSM
CSM: computer controlled distribution systemthat allows the transportation of all theingredients from the storage silos to the twin-
screw extruder
Minimize inefficiencies and material wastes
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Test
In-Lab test, in Pirelli Lab
On-road driving test, on a racetrack
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In-Lab test
Complete analysis of all the most relevantcharacteristics and feature of tyres.
Quantitative approach
Sophisticated tools for measurements
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On-road & driving test
Tyres are tested on the road with a drivingtest
The test driveris in charge of the evaluationof:
o Tyre performance (e.g. road adhesion)
oOverall driving experience on differentweather conditions
Pirelli usually runs its driving test on private
race tracks
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Launch - Distribution
Supported by Pirelli communication throughmany channels (websites/retailers)
(B2C through B2B) approach in distributionoCompany push the product
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Thank you for your attention