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Agrartechnik Hohenheim Stevia opportunities, concerns and challenges for the EU market Agrartechnik Hohenheim Agrartechnik Hohenheim Universität Hohenheim Department of Agricultural Engineering Agrartechnik Hohenheim Poznan 25.2.2015| Copyright Dr. Udo Kienle Contents 1. Introduction 2. Opportunities 3. Concerns 4. Challenges 5. Conclusions 4 Agrartechnik Hohenheim Poznan 25.2.2015| Copyright Dr. Udo Kienle 5 The human love to sweet taste 50.000 v. Chr. Date palmtrees in oasis 20.000 v. Chr. Cave paintings Honey collector Spain 3.000 v. Chr. 10.000 v. Chr. Sugar cane in Papua- Neuguinea 2.000 v. Chr. 1870 Honey in Egypt Figs in Egypt Sugar Beet Meat, Fat, Beeries, Mushrooms Cereals, Vegetables, Pulses Milk, Chesse, Yoghurt, Wine, Beer, vegetable Fat and Bread Sugar as mass product Human inventions for the sweet taste Sweeteners Caloric NonCaloric Sucrose from Sugar cane and Sugar beet Natural Enzymatically Produced Honey Syrups from Date, Agave, Maple and Palm Tree Stevia rebaudiana Grape Conzentrate Isoglucose Dextrose Glucose Syrup Sugar Alcohols, Isomalt, Lactitol, Mannitol, Malitol, Sorbitol, Xylitol Erythrithol Tagatose, Trehalose Synthetic Naturally derived Aspartame Cyclamate AcesulfamK Saccharin Sucralose Neotame NeoHesperidinDHC Steviolglycoside Thaumatin Luo Han Guo Brazzein

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Page 1: Poznan Lecture Presentation 25 2 2015pttzow.up.poznan.pl/.../Poznan-Lecture-Presentation-25-2.pdf · Isomalt, Lactitol, ... Microsoft PowerPoint - Poznan Lecture Presentation 25 2

AgrartechnikHohenheim

Stevia opportunities, concerns

and challenges for the EU market

AgrartechnikHohenheim

AgrartechnikHohenheim

Universität Hohenheim

Department of AgriculturalEngineering

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Contents

1. Introduction

2. Opportunities

3. Concerns

4. Challenges

5. Conclusions

4

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 5

The human love to sweet taste

50.000 v. Chr.

Date palmtreesin oasis

20.000 v. Chr.

Cave paintingsHoney collectorSpain

3.000 v. Chr.

10.000v. Chr.

Sugar cane in Papua-Neuguinea

2.000v. Chr.

1870

Honey inEgypt

Figs in Egypt Sugar Beet

Meat, Fat, Beeries, Mushrooms

Cereals, Vegetables, PulsesMilk, Chesse, Yoghurt, Wine, Beer,

vegetable Fat and Bread

Sugar as massproduct

Human inventions forthe sweet taste

Sweeteners

Caloric Non‐Caloric

Sucrose from Sugar caneand Sugar beet

Natural Enzymatically Produced

Honey

Syrups from Date, Agave, Maple and Palm Tree

Stevia rebaudiana

Grape Conzentrate

Isoglucose

Dextrose

Glucose Syrup

Sugar Alcohols, Isomalt, Lactitol, Mannitol, Malitol, Sorbitol, Xylitol

Erythrithol

Tagatose, Trehalose

SyntheticNaturallyderived

Aspartame

Cyclamate

Acesulfam‐K

Saccharin

Sucralose

Neotame

Neo‐Hesperidin‐DHC

Steviolglycoside

Thaumatin

Luo Han Guo

Brazzein

Page 2: Poznan Lecture Presentation 25 2 2015pttzow.up.poznan.pl/.../Poznan-Lecture-Presentation-25-2.pdf · Isomalt, Lactitol, ... Microsoft PowerPoint - Poznan Lecture Presentation 25 2

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Development of worldsweeteners consumption

7

Quelle: Internationale Zuckerorganisation, London, 2012

7 Bill. People

4,4 Bill. People

Sugar

High intensesweeteners

Isoglucose

Sugar alcohols

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Sugar Consumtion and Per-Capita-Income

8

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Opportunities

Markt Dynamics in the world an in the EU

9

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Distribution of World Sweetener Supply

Quelle: ISO, 2013

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 11

Distribution of World Market Shares of High Intense Sweeteners

50%

25%

25%

Saccharin Aspartam Rest

Total Volume: 18 Mio. TSE (tonnes sucrose equivalents)

Saccharin

Aspartame

All other high intense sweeteners

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Sales Volume of Low Calorie Sweeteners

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AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 13

Use of high intensesweeteners in food

Beverages

Table top sweeteners

Dairy products

Sweets All other food categories

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Share of sugar-reduced poductsin certain food categoris

Chewing gum 95%

Beverages 20%

Table top Sweeteners 15%

14

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Regional Market Shares of Steviolglycosides

Regional Market Share of Total Sales Volume of Steviolglycosides (July 2013)

Asia35%

Africa2%

Europe9%

South America24%

North America30%

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Concerns

What are the problems of Steviolglycosides?

16

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

What is Stevia? AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 18

Sweeteners from Stevia rebaudiana Bertoni

Name R 1 R 2 Süßkraft Natürliche

Zusammensetzung

Stevioside ß-D-Glucose ß-D-Glucose-ß-D-Glucose (2-1) 110 - 270 60 - 70%

Rebaudioside A ß-D-Glucose ß-D-Glucose-ß-D-Glucose (2-1)

ß-D-Glucose (3-1)

150 - 320 20 - 30%

Rebaudioside C ß-D-Glucose ß-D-Glucose-Rhamnose (2-1)

ß-D-Glucose (3-1)

40 - 120 5 - 10%

Rebaudioside D ß-D-

Glucose-ß-

D-Glucose

ß-D-Glucose-ß-D-Glucose (2-1)-ß-

D-Glucose (3-1)

200 - 250 Spuren

Rebaudioside E ß-D-

Glucose-ß-

D-Glucose

ß-D-Glucose-ß-D-Glucose (2-1) 150 - 200 Spuren

Dulcoside A ß-D-Glucose ß-D-Glucose-Rhamnose (2-1) 40 - 70 5 - 10%

Steviol

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AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 19

Allowed Steviolglycosides according to approval Status 2011

Metabolite

Breeding

Between natural occuring, chemcialsynthesis, enzymatic and geneticengineering

Will be producedby geneticallymodified yeast

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 20

New Steviolglycosides from Stevia rebaudiana MORITA 2010

Quelle: Morita WO201/038911

Will be producedby geneticallymodified yeast

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 21

2.2 Actual Application for Food Use of Steviolglycosides

according to EU directive 1131/2011About 30% of sugar is replaceable in foods and beverages

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 22

Japanese Cancer Study on Stevioside 1997

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 23

Legal Production Proecedure

Decouloring with Resins

z.B. 86 kg Al-Salts per one ton of Stevia leaves

Extraction

Percipitation

Ion Exchange Resins

Cyristallisation with Alcohols

18.000 Liter Water per one ton of leaves

2500 Liter Resins, 7.500 Liter Ethanol

100 kg Steviolglycosidedavon z.B. 20-30 kgRebaudioside A

90% of all plant constituents aredestroyed

Zur Extraktion Zugabe von Formaldehyd

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Challenges

Do we need really

high intense sweeteners?

Do we need Stevia?

24

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AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

General Situation

Sweetness and Sweeteners

is a Hot Topic in

Socienty and Science

25

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

World Nutrition Situation

870 Million People (12% of world population) suffer of under-nutrition.

Worldwide obesity has more than doubled since 1980.

In 2014, more than 1.9 billion adults, 18 years and older, were overweight. Of these over 600 million were obese. Double as much as under-nutrition!

39% of adults aged 18 years and over were over-weight in 2014 (38% of men and 40% of women), and 13% (11% of men and 15% of women) were obese.

42 million children under the age of 5 are overweight

26

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 27

Worldwide Epidemic of Diabetes

Share of diabetic people of total population in 2030.

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Change in Nutrition Habitsin Germany

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 29

Change in per Person and per dayintake of calorie sources

Source: Khoury et al 2014; Proc. Natl. Acad. Sci, USA

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Three Hypthesis:How Intense Sweetener may

work in human body

The sweet taste of Intense Sweeteners lead to an increased appetite because of lack of energytogether with the sweet taste

Intense Sweeteners change the carbohydratemetabolism, sugars utilization is increased = morefat

Intense Sweeteners change intestine microfloraleading to obesity and diabetes

30

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AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Processing of Sweet Taste in the Brain

31

We taste sweet

Signal goes to the Thalamus

The Thalamus send the signal to the Cortex insularis for firstprocessing

Signal is send to the orbitofrontalCortex for second processing

Signal to thevegetative systeme.g. digestion

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 32

Cephalic Effect of sugar and high intensesweeteners on insulin segregation

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Carbohydrate Metabolism in Human Body

33

GLUT2 = Uptake of Glucose-, Galactose- and Fructose

T1R3 sweet receptor= sensor glucose = increasing SLGT1

SLGT1 gives signalto pancreas = Insulin segregation

T1R3

Entrance of the small intestine

Source:Uni Graz

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Have high intense sweeteners influenceon glucose up-take?

34

Blocks uptake

SGLT1= Natrium/Glucose-Cotransporter 1

Armelle Leturque et al: Source: GLUT2 mutations, translocation, and receptor function in diet sugar managing; American Journal of Physiology - Endocrinology and Metabolism 5 (2009) E985-E992

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 35

Influence of Steviolglykosideson the insulin level after a testmeal Agrartechnik

Hohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 36

Consumption of Softdrinks and Diabetes

1993: 8%

2005: 12%

Diabetes Prevelance in Mexico

Page 7: Poznan Lecture Presentation 25 2 2015pttzow.up.poznan.pl/.../Poznan-Lecture-Presentation-25-2.pdf · Isomalt, Lactitol, ... Microsoft PowerPoint - Poznan Lecture Presentation 25 2

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Softdrink and DiabetesPrevelance in China

37

25 Liter per Person

1,25 Liter per Person

67 Liter per Person

In 1980 less than 1%

In 2010 about 11,6%

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 38

Influence of sugar sweetended beverages on insulin level

Drink (red line -) with 19 Gram of sugar each drink

Eat (green line -)

76 Gram sugar in the cake

Difference in Insulin segregation

Additional problem: Sugared Softdrinks do not influence satiety

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle

Conclusions

In modern nutrition we will need low calorie sweetenersbecause we need to unlock sweet taste from calories

Low calorie must not only be safe in toxicology terms

Low calorie must also be safe in terms of human physiology

This is the research gap: Here we contribute with theGo4Stevia-Project to match the needs of society!

39

AgrartechnikHohenheim

Poznan 25.2.2015| Copyright Dr. Udo Kienle 40

Thanks for your attention!

[email protected]

www.go4Stevia.eu