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UNIV.-PROF. DR. KATJA HUTTER

Paris Lodron-Universität Salzburg Fachbereich Sozial- und Wirtschaftswissenschaften MARKETING UND INNOVATION Residenzplatz 9 | A- 5010 Salzburg T +43 662 8044 3745 | F+43 662 8044 3745 M katja.hutter@sbg.ac.at | I www.uni-salzburg.at/marketing-innovation

Reserach Fellow | Harvard University | NASA Tournament Lab | Crowd Tournament Lab 1737 Cambridge Street | Room 315 | Cambridge, MA 02138

CURRICULUM VITAE

seit März 2016 Paris Lodron-Universität Salzburg - Sozial und Wirtschaftswissenschaften Universitäts-Professorin für Marketing

seit Juli 2014 Harvard University, NASA Tournament Lab | Crowd Tournament Lab Research Fellow

Jan 2013 – Juni 2014 Harvard University, NASA Tournament Lab Post-Doctoral Fellow

Juni 2010 – Feb 2016 Leopold-Franzens Universität Innsbruck Institut für Strategisches Management, Marketing und Tourismus Post-Doc

Aug 2008 – June 2010 Leopold-Franzens Universität Innsbruck Institut für Strategisches Management, Marketing und Tourismus Dissertantin

Okt 2002 – Juni 2008 Leopold-Franzens Universität Innsbruck Sozial und Wirtschaftswissenschaften Studium Internationale Wirtschaftswissenschaften (IWW)

März 2006 – Juli 2008 Leopold-Franzens Universität Innsbruck Sozial und Wirtschaftswissenschaften Studium Wirtschaftspädagogik (WIPÄD)

Aug 2004 – Mai 2005 Wilfrid Laurier University Waterloo, Kanada International Business - Auslandsaufenthalt

Sep 2001 – Juni 2002 Fernuniversität Hagen BWL Studium - Auslandsaufenthalt in New Orleans, USA

Sep 1996 – Juli 2001 Handelsakademie Zell am See

AUSZEICHNUNGEN UND PREISE

2015 Best Paper Award - Journal of Interactive Marketing 2013 Best Paper Award Workshop - Social Network Analysis in Applications 2013 FWF-Der Wissenschaftsfonds - Erwin Schrödinger Auslandsstipendium 2012 Rudolf-Sallinger-Preis 2012 2011 Winner of the Tudor Rickards and Susan Moger Best Paper Award -

Creativity and Innovation Management 2010 Award of Excellence 2010 für herausragende Dissertationen verliehen vom

Bundesministerium für Wissenschaft und Forschung 2009 Winner of the Best Student Paper Award - 2nd ISPIM Innovation

Symposium

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PUBLIKATIONEN Füller, J.; Hutter, K.; Hautz, J.; Matzler, K. (forthcoming): The Role of Professionalism in Innovation Contest

Communities, Long Range Planning.

Hutter, K.; Füller, J.; Hautz, J.; Bilgram, V.; Matzler, K. (forthcoming): Machiavellianism or Morality: Which Behavior Pays Off In Online Innovation Contests, Journal of Management Information Systems.

Kathan, W.; Hutter, K.; Füller, J.; Hautz, J. (2015): Reciprocity vs. Free-Riding in Innovation Contest Communities, Creativity and Innovation Management, 24, 3, 537-549.

Füller, J.; Hutter, K.; Hautz, J.; Matzler, K. (2014): User Roles and Contributions in Internet-based Innovation-Contest Communities, Journal of Management Information Systems, 31/1, 273-308.

Hautz, J.; Füller, J.; Hutter, K.; Thürridl, C. (2014): Let Users Generated Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors, Journal of Interactive Marketing, 28/, 1-15.

Kathan, W.; Matzler, K.; Füller, J.; Hautz, J.; Hutter, K. (2014): Open innovation in SMEs: a case study of a regional open innovation platform, Problems and Perspectives in Management, 12/1,16-26.

Hutter, K.; Hautz, J.; Dennhardt, S.; Füller, J. (2013): The impact of user interactions in social media on brand awareness and purchase intention: The case of MINI on Facebook, Journal of Product and Brand Management, 22/5/6, 342-351.

Hutter, K.; Hautz, J.; Repke, K.; Matzler, K. (2013): Open innovation in small and micro enterprises. Problems and Perspectives in Management, 11/1, 12-22.

Füller, J.; Matzler, K.; Hutter, K.; Hautz, J. (2012): Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects, Creativity and Innovation Management, 21/3, 247-262.

Füller, J.; Hutter, K. (2012): „Im Spiel liegt die Wahrheit” - Games zur Insights-Generierung. Marketing Review St.Gallen, 2, 26-32.

Füller, J.; Hutter, K.; Fries, M. (2012): Crowdsourcing for goodness sake: Impact of incentive preference on contribution behavior for social innovation, Advances in International Marketing, 23/11, 137-159.

Füller, J.; Hutter, K.; Faullant, R. (2011): Why Co-Creation Experience matters? Creative Experience and its Impact on the Quantity and Quality of Creative Contributions; R&D Management, 41/3, 259-273.

Hutter, K., Hautz, J., Füller, J., Mueller, J.; Matzler, K. (2011): Communitition: The Tension between Competition and Collaboration in Community-Based Design Contests. Creativity and Innovation Management, 20/1, 3-21.

Kohler, T.; Matzler, K.; Hutter, K.; Thiemann, R.; Füller, J.(2011): Experience design for communities in virtual worlds: come for the attraction, stay for the interaction. International Journal of Web Based Communities 7/2, 174-188.

Mueller, J.; Hutter, K.; Füller, J.; Matzler, K. (2011), Virtual worlds as knowledge management platform – a practice-perspective. Information Systems Journal, 21/6, 479-501.

Füller, J.; Hutter, K.; Hautz, J.; Matzler, K. (2011): Kollektive Kooperation. Im Web 2.0 erleben Ideenwettbewerbe eine Renaissance. Innovationsmanager 13, 22–24.

CASE STUDIES Lakhani, K; Hutter, K.; Friar, G. (2014): Prodigy Network: Democratizing Real Estate Design and Financing.

Harvard Business School Case N9-614-064. Lakhani, K.; Hutter, K.; Healy Pokrywa, S.; Füller, J. (2013): Open Innovation at Siemens. Harvard Business

School Case N9-613-100.

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BEITRÄGE IN BÜCHERN Hutter, K.; Füller, J. (2015): The New Normal of Innovation Management: Towards a Dual-Open and Closed-

Innovation Logic. In: Herstatt, Cornelius; Ehls, Daniel: Open Source Innovation: The Phenomenon, Participant's Behavior, Business Implications. London; New York [u.a.]: Routledge, 290-301.

Füller, J.; Hutter, K.; Gebauer, J.; Pirker, C. (2014); How to identify great designs. In: Virtual Communities (Ed.) Leimeister, J.M.; Rajagopalan, B.; Advances in Management Information Systems (AMIS), Volume 20, M.E. Sharpe, Armonk, NY, 119-131.

Füller, J.; Lemmer, S.; Hutter, K. (2014): Crowdsourcing: How Social Media and the Wisdom of the Crowd Change Future Companies. In: Gassmann, O.; Schweitzer, F.: Management of the Fuzzy Front End of Innovation. Dordrecht - Heidelberg - London - New York - Berlin: Springer, 243-249.

Matzler, K.; Füller, J.; Koch, B.; Hautz, J.; Hutter, K. (2014): Open Strategy – A New Strategy Paradigm? In: Strategie und Leadership. Matzler, K.; Pechlander, H.; Renzl, B.. Springer, 37-55.

Füller, J.; Lemmer, S.; Hutter, K. (2013): Crowdsourcing – How Social Media and the Wisdom of the Crowd Change Future Companies. In: Management of the Fuzzy Front End of Innovation, (Ed.) Gassmann, O., 243-249.

Matzler, K.; Hautz, J.; Füller, J.; Hutter, K. (2013): Der Open-Innovation Leitfaden für Klein- und Mittelbetriebe in Südtirol. Ein Praxishandbuch. Bozen: LVH - Landesverband der Handwerker, Abteilung Innovation. ISBN 978-3-902652-79-9.

Füller, J.; Hutter, K.; Hautz, J. (2013): The Future of Crowdsourcing: From Idea Contests to MASSive Ideation. In: Leading open innovation; (Ed.) Huff, A. S.; Möslein, K.M.; Reichwald, R.; MIT Press, Cambridge, MA, 241 - 261.

Füller, J.; Hutter, K.; Fries, M. (2012): Crowdsourcing for Goodness Sake: Impact of Incentive Preference on Contribution Behavior for Social Innovation; In: Swan, K.S.; Zou, S.: Advances in International Marketing 23/11, Emerald Group Publishing Limited, 137-159.

Haller, J.; Hutter, K; Füller, J.; Möslein, K. (2012): Play or Vote: Matching Games as New Approach for Design Evaluation in Innovation; In: Cruz-Cunha, M.: Handbook of Research on Serious Games as Educational, Business and Research Tools, Hershey, PA: Information Science Reference, 520-538.