Vorlage für eine Modulbeschreibung - hs-bremerhaven.de file1 Die Hochschule am Meer Module Handbook of BA Cruise Tourism Management (CTM) Last update: September 2018

1

Die Hochschule am Meer

Module Handbook

of

BA Cruise Tourism Management (CTM)

Last update: September 2018

2

Modules and Courses

No. Title............................................................................................................................................. Page

11000 Making Sense of Business ................................................................................................................. 3

11100 Business and Management................................................................................................................ 5

11200 Tourism and Cruises .......................................................................................................................... 7

11300 Maths and Statistics ........................................................................................................................... 9

11400 2nd Foreign Language I ................................................................................................................... 11

11500 Studying Successfully ...................................................................................................................... 12

21000 Developing Product Offerings .......................................................................................................... 13

21100 Tourism and Hospitality Marketing ................................................................................................... 15

21200 Cruise Management I ....................................................................................................................... 17

21300 Economics ....................................................................................................................................... 19

21400 2nd Foreign Language II .................................................................................................................. 21

21500 Kooperations- und Teamtraining ...................................................................................................... 22

31000 Designing Activity Systems .............................................................................................................. 23

31100 Project- and Event Management ...................................................................................................... 25

31200 Tour Operating and Travel Distribution ............................................................................................ 27

31300 Cruise Management II ...................................................................................................................... 29

31400 2nd Foreign Language III ................................................................................................................. 30

31500 Preparing for the Internship.............................................................................................................. 31

41000 Managing the Resource Base .......................................................................................................... 32

41100 Business Finance ............................................................................................................................. 34

41200 Human Resource Management ....................................................................................................... 36

41300 Information Management ................................................................................................................. 38

41400 Food and Beverage Management.................................................................................................... 40

51000 Internship (6 months) ....................................................................................................................... 41

51100 Internship (12 months) ..................................................................................................................... 42

61000 Semester Abroad ............................................................................................................................. 43

71000 Consulting Project I .......................................................................................................................... 44

71100 Global Strategic Management.......................................................................................................... 45

71200 Innovation and Entrepreneurship in Tourism ................................................................................... 47

71300 Electives I ......................................................................................................................................... 49

71310 Elective 1

71320 Elective 2

71330 Elective 3

71400 Preparing for the Bachelor Thesis .................................................................................................... 50

81000 Consulting Project II ......................................................................................................................... 51

81100 Electives II ........................................................................................................................................ 52

81110 Elective 4

81120 Elective 5

81130 Elective 6

81200 Career Planning ............................................................................................................................... 53

81300 Bachelor Thesis and Colloquium ..................................................................................................... 54

81310 Bachelor Thesis

81320 Colloquium

3

Making Sense of Business

Module #

11000

Workload

180 h

Credits

6

Semester of studies

1

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Integration module

Contact hours

1 SWS / 11 h

Self-study

169 h

Group size

10 students

2 Learning outcomes / competences

This module serves to integrate the students’ knowledge acquired in other modules of the semester. After completing it, the students will have enhanced and deepened their understanding of the links that exist between the contents of those other modules. They will have applied their newly gained subject-specific knowledge to a complex, interdisciplinary practical problem, anchoring their knowledge in an engaging, memorable context. They will also have gained experience in teamwork, self-organisation and problem-solving. Moreover, this module encourages students to creatively apply their knowledge.

3 Contents

Small groups of students are separately coached through the analysis of annual reports of tourism-related companies. This activity is an ideal opening stage of the Cruise Tourism Management programme: it is not only related to all the modules taught concurrently in the first semester, but it also facilitates the understanding of the significance of the modules taught in future semesters. Focus will be on the company description (mission, legal structure, organisational structure, products and services), its external environment (industry, competition, markets, economic condition, legal framework), strategies in response to changes in the environment and the anticipation of such changes, the financial situation and particular corporate policy priorities (e.g. corporate social responsibility, codes of conduct).

4 Teaching methods

Problem-based learning. In small teams, students work on one big interdisciplinary, rather unstructured problem (see Contents) in a self-directed manner. The problem requires the students to plan, identify sources of information, carry out small-scale research and document their entire working process. Other modules of this semester serve as key resources, ensuring that the students attend courses with specific questions in mind. Through online contact and regular meetings with teaching staff, the students are coached through the process, receiving feedback and guidance.

5 Preconditions for participation

None.

6 Assessment

Documentation (50%) and oral examination (50%).

7 Conditions for award of credits

All assessments of the module must be passed.

8 Use of module

Only part of CTM.

9 Weight of module mark in overall mark

5.0%

4

10 Module co-ordinator

Prof. Dr. Petra Milde

11 Other information

The module is taught in English.

5

Business and Management

Module #

11100

Workload

180 h

Credits

6

Semester of studies

1

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


By introducing key terminology, concepts and models, this basic module aims to provide a comprehensive and contemporary introduction to business and management.

Upon completion of the module students will have gained an understanding of the properties of organisations (system perspective), and the main management functions performed within them allowing them to appreciate the importance of management for business performance and success in competitive environments. They will be able to analyse and evaluate the wider environment within which firms operate, to describe and discuss the role of managers, and to understand today´s management challenges.

The module also addresses the more quantitative side of management, i.e. managerial and financial accounting. Students are able to comprehend key aspects of accounting, to understand the differences between financial and managerial accounting, to analyse cost structures and financial statements, to apply key ratios for financial and cost controlling, and to interpret the results.

The module should challenge and develop the students’ analytical and conceptual skills.

3 Courses and contents

Foundations of Business and Management (2 SWS): This course introduces the students to the mainstream perspectives on business and management. It focuses on organisations as open socio-economic systems, the operating environment of firms, and the major tasks of management, i.e. planning, organising, leading and controlling. It also covers contemporary theories of motivation, decision-making in organisations, power, organisational structure, business ethics and corporate social responsibility.

Financial and Managerial Accounting (2 SWS): This course covers fundamental concepts of

financial and managerial accounting. In the financial accounting part issues such as bookkeeping, financial statements (balance sheet, income statement, cash flow statement) and their analysis; and obligations resulting from the German commercial code (HGB) and the International Financial Reporting Standards (IFRS) are addressed. The managerial accounting part of this course looks at how management accounting information (different types of cost, contribution margins etc.) is used for managerial decision-making, budgeting and performance evaluation.

4 Teaching methods

A mix of lectures, exercises, group work and discussions.


None.

6 Assessment

Written exam.

6


The assessment must be passed.

8 Use of module

Only part of CTM.


3.0%


Prof. Dr. Kai Havekost



7

Tourism and Cruises

Module #

11200

Workload

180 h

Credits

6

Semester of studies

1

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


This module aims to provide a comprehensive picture of the tourism and cruise sector, including key terminology and examples of its specific management challenges. The terminology, concepts, and issues presented here enable the students to follow current issues and debates in this field and to understand them in their context. Besides, the students get an idea of typical professional careers within tourism and the cruise industry.

Upon completion of the module the students will have developed basic academic and professional literacy in the fields of tourism and cruise management. Competences in desk research, problem-solving and teamwork are fostered.


Foundations of Tourism (2 SWS): This course provides an introduction into the tourism sector taking a management perspective. Management in tourism companies present unique challenges that reflect fundamental differences between service and products (e.g. intangibility). This course covers basic theoretical foundations of tourism, the impact of tourism, and explores commercial tourism by working its way along the value chain (travel retailing, tour operating, transportation, incoming and hospitality). It highlights players, products, mass and niche markets, planning and operating cycles, business models, forms of horizontal and vertical cooperation and competition, as well as industry structures.

Foundations of Cruise Tourism (2 SWS): The course provides a general overview of the cruise industry: international and domestic markets with their history, players, products and selected statistics. It then introduces aspects of shipside and shoreside operations: organisational structures; typical functions in a cruise ship’s hotel, nautical and technical departments; exemplary processes and managerial challenges. Finally the course briefly covers the service industry surrounding cruises: ship chandlers, port and land agents, crewing companies and logistics providers.

4 Teaching methods

A mix of lectures, exercises, group work and discussions.


None.

6 Assessment

Written exam.


The assessments must be passed.

8 Use of module

Only part of CTM.

8


3.0%





9

Maths and Statistics

Module #

11300

Workload

180 h

Credits

6

Semester of studies

1

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


This module provides the mathematical and statistical foundations for the CTM programme because maths and statistics are integral functions of a variety of business issues. It covers basic mathematical and statistical concepts and methods common in business applications. Upon the completion of this course students will be able to frame and formulate management decision problems, to comprehend the basic concepts underlying quantitative analysis, and to apply quantitative methods to management decisions. In addition, students become familiar with standard software (MS Excel, SPSS).


Business Maths and Excel (2 SWS): This course covers fundamental terms and concepts of business calculus and financial mathematics. Topics covered include numeric and algebraic basics, algebraic forms and functions, systems of equations, logarithms and exponentials. Differential calculus is applied to the static optimisation of utility, profit, revenue and cost functions. The course also covers financial mathematics including simple and compound interest, discounting and net present value, and annuities. A variety of smaller exercises and an introduction to MS Excel enables the students to apply their knowledge to solve problems frequently encountered in economic contexts using MS Excel.

Statistics and Statistical Software (2 SWS): This course provides an introduction to descriptive and inferential statistics. It covers descriptive statistics, distribution analysis and inferential hypothesis testingfor comparison, association and causality between variables. The focus of the statistics course is less on the mathematics and formulas used and more on the application of statistical software (i.e. SPSS, PSPP) and the interpretation of its outputs. The applied character of this course is reflected by incorporating a series of smaller class exercises and a tourism-related marketing research survey. These will enable students to practice with real data collection, analysis andinterpretation in a tourism context.

issues such as hypothesis testing, sampling methodology, how to draw inferences from samples to larger populations and how to make predictions based upon historical relationships between variables and probabilities. Although theoretical background in descriptive and inferential statistical methods will be provided, a majority of time will be spent on applying the theory to the real world. Statistics is not about memorizing formulas. Instead it is about recognizing the appropriate statistical methods to perform in a given situation. This requires practice on the part of the student. The course therefore includes a variety of smaller exercises and an introduction to SPSS to enable the students to use the software for a small research project.

4 Teaching methods

A mix of lectures, exercises, and group work.


None.

6 Assessment

10

Written exam.



8 Use of module

Only part of CTM.


3.0%


Prof. Dr. Dr. Alexis Papathanassis



11

2nd Foreign Language I

Module #

11400

Workload

150 h

Credits

4

Semester of studies

1

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Skills module

Contact hours

3 SWS / 34 h

Self-study

116 h

Group size

20 students


In this module the students are expected to develop basic skills in a language other than their mother tongue, German and English. Upon completion of the module, the level A1.1 according to the Common European Framework of Reference for Languages will have been mastered. The courses foster speaking and writing as well as reading and listening comprehension.

3 Contents

The courses are offered in French and Spanish. Although their priority is to develop general language skills, language instructors often give special attention to economic, business and tourism-related aspects, owing to the particular interests of CTM students.

4 Teaching methods

Interactive classes with many oral and written exercises. Regular homework.


A placement test may be required before admission.

6 Assessment

Written exam.



8 Use of module

The module is offered in conjunction with the general studies programme of Hochschule Bremerhaven. It is therefore open to all students. However, CTM students have priority.


2.0%




Students wishing to study other languages than French or Spanish can do so at the FZBH (Fremdsprachenzentrum der Hochschulen im Land Bremen).

12

Studying Successfully

Module #

11500

Workload

30 h

Credits

2

Semester of studies

1

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Skills course

Contact hours

1 SWS / 11 h

Self-study

19 h

Group size

40 students


This course prepares the students for their new social role and for some of the study challenges that lie ahead of them. The aim is to make the students aware of what is expected of them by their academic teachers, their peers and society at large, and to help the students cope with these expectations. After completing the course the students will be familiar with a range of learning and study techniques, and they will have started observing and analysing their own study preferences and habits. The students should be aware of the effects which time pressure, multiple demands and high expectations may have on their well-being and performance, and of ways how they might reduce stress and personal inefficiency during their studies. Moreover, the students will have gained a working knowledge of key software tools they are expected to use in their studies.

3 Contents

Reflexion on the role of students at the university, the local community and society. Discussion of expectations and their legitimacy. The relationship between expectations, resources and stress. Indicators and effects of stress. Methods to reduce stress and enhance self-efficiency. Self-management (time management, study techniques, planning and preparing exams and papers), working in teams, working with literature. Introduction to Microsoft Office and other software tools (e.g. hard disk backup, file sharing, virus scanners).

4 Teaching methods

Highly interactive classes with exercises and homework.


None.

6 Assessment

Portfolio of smaller assignments



8 Use of module

Only part of CTM.


0% (no mark is given)




The course is taught in English.

13

Developing Product Offerings

Module #

21000

Workload

180 h

Credits

6

Semester of studies

2

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Integration module

Contact hours

1 SWS / 11 h

Self-study

169 h

Group size

10 students


This module is designed to get a comprehensive understanding of product and marketing management, and to develop the knowledge and skills necessary to understand, design, evaluate and implement key product development and marketing management activities in tourism companies.

With the stress put on applying marketing issues to practice this module aims at integrating and applying the students’ knowledge acquired in the “Tourism and Hospitality Marketing” module to complex, interdisciplinary practical problems, anchoring their knowledge in an engaging, memorable context. During the course of the module students will also have gained experience in teamwork, self-organisation and problem-solving.

3 Contents

An effective way to help learn about product development is the actual creation of a tourism product or service and a “go-to-market” strategy (or marketing plan). This course is designed to accomplish such a task. During the course of the semester several assignments will be due for review. Students conduct a market analysis, segment the market, decide on target customers, generate ideas for suitable products, and work out a go-to-market strategy. They assess the product’s economic potential and risk e.g. by conducting market research, estimating their costs and market potential at different prices and for different distribution channels. And they develop a marketing campaign which effectively supports the sales of the product. The students present their end products and marketing plan at the end of the semester.

4 Teaching methods

Problem-based learning. In small teams, students work on interdisciplinary, rather unstructured problems (see Contents) in a self-directed yet step-by-step manner. The problem requires the students to plan, identify sources of information, carry out small-scale research and document their entire working process. Other modules of this semester serve as key resources, ensuring that the students attend courses with specific questions in mind. Through regular meetings with teaching staff, the students are coached through the process, receiving feedback and guidance along their work.


None.

6 Assessment

Portfolio of smaller assignments, written documentation and presentation.



8 Use of module

Only part of CTM.

14


5.0%





15

Tourism and Hospitality Marketing

Module #

21100

Workload

180 h

Credits

6

Semester of studies

2

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


This module complements the integration module “Developing Product Offerings”. After receiving an introduction to tourism in the first semester, the students now take a close look at the tourist as a consumer with a complex set of needs and motives, values and attitudes, habits and desires. This module takes a careful theory-grounded and research-oriented approach. Not only will the students be familiar with the main concepts and theories of marketing, they will also be able to design and carry out simple market research on their own, including research design, data collection, statistical analysis and interpretation.

As pricing is a very sensitive function and of particular relevance to many tourism-related businesses such as cruise lines, hotels, airlines, car rental companies, and restaurants (all characterised by high share of fixed costs), students also become familiar with the principles and the internal and external factors determining the way prices are set. They will also be able to analyse, discuss and optimise the prices of leisure services, and to explain the concept of yield or revenue management and the functionality of selected yield management instruments.

The module encourages the students to apply their knowledge, and to enhance their skills in problem-solving and analytical thinking.


Principles of Marketing (2 SWS): In this course students will learn about the fundamental concepts and principles of marketing, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas are applied to various marketing decision-making situations. The course addresses challenges professionals and organizations face in creating, marketing and delivering leisure products resp. services, and enables students to better understand, predict and influence consumer behavior. It covers, among others, consumer decision making processes, segmentation approaches, marketing strategy, and the marketing-mix.

Market Research (1 SWS): This course covers basics of market research with a focus on consumer research (e.g. survey research, interviews, focus groups, conjoint analysis) in the tourism industry. Students learn how to carry out such research in practice, how to design and analyse questionnaire-based surveys, how to synthesise data from various types of research, and how to use this information to shape successful marketing and business strategies.

Pricing and Yield Management (1 SWS): This course objectives are to familiarise the students with the concepts and techniques of cost-based pricing, value-based pricing, price discrimination (incl. dynamic pricing & peak-load pricing), segmented pricing, price competition, and strategic pricing; to emphasize the particularities of pricing services when capacities are fixed; to highlight the differences in pricing and yield management practices across the leisure and tourism industries.

4 Teaching methods

Interactive lecture, smaller case studies and exercises.

16


None.

6 Assessment

Written exam; individual and group assignments (see also examination regulations).



8 Use of module

Only part of CTM.


3.0%





17

Cruise Management I

Module #

21200

Workload

180 h

Credits

6

Semester of studies

2

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


This is an introductory module for cruise tourism management. The main aim is here is to provide an overview of the cruise sector’s developments over the last decades, focusing on aspects such as product development, branding, core processes, demand characteristics and regulatory frameworks. Upon the completion of this module students will have an overview of the cruise sector’s products, key players and brands, core processes and an understanding of the dynamics of the different source markets. Successful attendance of this module enables further specialisation in the cruise tourism domain.


Introduction to Cruise Management (2 SWS): This course covers the history and image development of cruise holidays in terms of: travel motives, segmentation, and branding. The sector’s governance, distribution structures are examined and facts & figures are provided. Moreover, operational core processes and related challenges are described and critically discussed.

Itinerary Planning (1 SWS): This course introduces the nautical side of cruises. Students work with nautical charts and port handbooks to plan and optimise cruise ship itineraries, to compute distances and fuel consumption, to take seasons, airlift, ship logistics, port infrastructure, passenger segments and destination attractions into account. The course also covers the geography of important cruise regions.

Cruise ship design and technology (1 SWS): This part of the module deals with the fundamentals of ship design - more specifically, the contents of the course will equip the students with an understanding of the technological possibilities and limits in cruise ship design whilst enabling them to communicate effectively with naval architects and engineers. Cruise ship design and construction (this part covers cruise ship characteristics including ship design, hydrodynamic forces, stability, compartmentation, propulsion, electrical and auxiliary systems, ship control). Students will gain knowledge about marine materials, classification societies, safety issues, shipbuilding terminology, fabrication strategies and standard shipyard drawing standards. Interior fittings (this part deals with cabin design, layout and decoration of public spaces, insulation, air conditioning, fire protection).

4 Teaching methods

Interactive lectures, case studies in small groups, exercises and role plays.


None.

6 Assessment

The module assessment consists of two parts. Part one is a term paper or a report which must be presented in class. Part two consists of a written exam.


18


8 Use of module

Only part of CTM.


3.0%





19

Economics

Module #

21300

Workload

180 h

Credits

6

Semester of studies

2

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


By introducing key terminology, concepts and models, this basic module aims to provide a big picture of the economic environment. The students will be familiar with the fundamental microeconomic principles and models that are commonly used to describe, explain and predict the economic decision-making and behaviour of households and firms. They will also be able to explain the rationale of those principles and models and to apply them to specific economic problems in business and industry contexts. Moreover, the students will be able to discuss macro-economic policies, i.e. how government as well as business can pursue changes in the economy. In microeconomics the students learn that markets in equilibrium are considered as efficient. However, only private costs and benefits are reflected. Therefore we consider the environmental (and social) impact of economic activities that is not reflected in the equilibrium. Students will be able to evaluate the effectiveness of intervention into market activities such as imposing taxes, providing subsidies, setting standards, etc.

The module challenges and develops the students’ analytical and abstract thinking skills.


Microeconomics (2 SWS): Students are introduced to the basic concepts of microeconomics focusing on demand-side elements (consumer choice, consumer surplus, elasticities, etc.) and on supply-side elements (productivity, costs and market supply). They will learn how markets, i.e. different competitive regimes function and how government intervention can affect consumer behaviour and business decisions. Besides dealing with private goods, also public goods and the phenomenon of externalities will be discussed.

Macroeconomics (1 SWS): This course deals with the economy “as a whole”, i.e. with the aggregate demand and supply. Students will learn about economic growth, business cycles, inflation, unemployment, etc. They will discuss what policies should be pursued by government and business to reduce inflation, limit unemployment or raise economic growth. Upon completion of the module the students should comprehend the role of multinational corporations, the role of international trade and how the European Economic and Monetary Union.

Environmental Economics (1 SWS): In this course, the students will debate the relationship between environment and economy, how to value the environment in terms of money and the role of government and supra-national institutions. Using examples form the past we will discuss the effectiveness of policies such as the Kyoto Protocol, the European Climate Protocol, Emissions Trading Schemes, biofuel quotas, etc. Furthermore alternative approaches how to deal with climate change will be a topic.

4 Teaching methods

A mix of lectures and interactive elements such as discussions and small-group work.


Economics.

20

6 Assessment

Written exam and group assignments (see also examination regulations).



8 Use of module

Only part of CTM.


3.0%





21

2nd Foreign Language II

Module #

21400

Workload

150 h

Credits

4

Semester of studies

2

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Skills module

Contact hours

3 SWS / 34 h

Self-study

116 h

Group size

20 students


In this module the students are expected to develop basic skills in a language other than their mother tongue, German and English. Upon completion of the module, the level A1.1 according to the Common European Framework of Reference for Languages should have been mastered. The courses foster speaking and writing as well as reading and listening comprehension.

3 Contents


4 Teaching methods




6 Assessment

Written exam.



8 Use of module



2.0%




Students wishing to study other languages than French or Spanish can do so at the Fremdsprachenzentrum der Hochschulen im Land Bremen (FZHB).

22

Kooperations- und Teamtraining

Module #

21500

Workload

30 h

Credits

2

Semester of studies

2

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Skills course

Contact hours

1 SWS / 11 h

Self-study

19 h

Group size

20 students


Die Studierenden sollen ein Verständnis für Gruppen- und Teamdynamik erlangen, über ihre Stärken und Entwicklungsmöglichkeiten in sozialen Situationen reflektieren, Rückkopplung über ihre verbale und nonverbale Kommunikation erhalten, sich Techniken des Selbstausdrucks aneignen und das Geben und Annehmen von Feedback üben.

3 Contents

Dieser praktische Kurs erstreckt sich über zweieinhalb Tage und schließt zwei Übernachtungen in einer Jugendherberge ein, um Distanz zum Alltag zu schaffen. In einem professionell moderierten Prozess lassen sich die Studierenden schrittweise auf immer anspruchsvollere Übungen ein, teils unter Zeitdruck, Gruppendruck und emotionaler Belastung. Alle Übungen werden anschließend gemeinsam reflektiert.

4 Teaching methods

Praktische Übungen, verbunden mit Reflexion.


Keine.

6 Assessment

Aktive Teilnahme und Unterstützung der Gruppenprozesse.


Die Studienleistung muss erbracht werden.

8 Use of module

Nur Bestandteil von CTM.


0% (unbenotet)




Der Kurs findet auf Deutsch statt.

23

Designing Activity Systems

Module #

31000

Workload

180 h

Credits

6

Semester of studies

3

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Integration module

Contact hours

1 SWS / 11 h

Self-study

169 h

Group size

10 students


This module serves to integrate the students’ knowledge acquired in other modules of the semester, i.e. Project- and Event Management, Tour Operating &Travel Distribution, and Cruise Management II.

This module is multidisciplinary, allowing the students to make new connections between different and hitherto separate ‘knowledge domains’. Moreover, the module encourages the students to creatively apply and play with their knowledge. This module provides the students with the opportunity to gain experiences with leadership, teamwork and group dynamics under competitive conditions and pressure.

3 Contents

Small groups of students are separately coached in order to explore in detail and research a multidisciplinary aspect of (cruise) tourism (e.g. Tourism Mergers and Acquisitions, Tourism Safety and Security, Tourism Software Usability). More specifically, selected cruise/tourism-related activities and business processes will be examined and discussed from both a micro- and macro-perspective. The deliverables for this course extend beyond conceptual work and require students (i.e. each group) to engage in self-organised and coordinated empirical work in order to practice research methodology application (qualitative and quantitative paradigms) and application in a business / practical context and focusing on cruise- and tour operating themes.

4 Teaching methods

Student groups are coached during their projects in the context of semi-structured, regular seminars, where questions can be raised and answered, whilst guidelines and advice can be provided.


None.

6 Assessment

Students are assessed in groups on the basis of a Systematic Literature Review (40% of the overall grade), a Discussion Paper / Report (40% of the overall grade), and a Research Assignment (20% of the overall grade).



8 Use of module

Only part of CTM.


5.0%


24




25

Project- and Event Management

Module #

31100

Workload

180 h

Credits

6

Semester of studies

3

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Core module

Contact hours

3 SWS / 45 h

Self-study

135 h

Group size

40 students


Undoubtedly, project work is, and perhaps has always been, a major aspect of human life and endeavour. Projects are distinctively different from daily operations and form a major part of business activity in tourism and cruises. This module aims at introducing the project management discipline and its expression in a tourism and cruise context. In addition, this module enables students to practice their acquired skills in a small-scale, internal project, before engaging in the final year consulting projects with external business sponsors.


Project Management (1 SWS): The focal point of this course is the project management process, as required and experienced throughout the life of a project. Completing this course, students should be able to: 1) conceive, plan and manage a project; 2) assess the suitability of basic project management tools / methods and apply them accordingly; 3) have a good overview of key project management issues and challenges, and an understanding of their organisational impact. The implicit aim is to introduce project management as a discipline, which exceeds the familiar collection of guidelines and ‘how-to recipe books’. Hence, both micro (i.e. single project) and macro-aspects (i.e. projects in the wider organisation) are introduced and discussed within this course. Commonplace project management techniques, tools and practices are addressed (i.e. Gantt charts, PERT diagrams, project management software support, project management methodologies). In addition, practical tips and lessons from experience are provided (e.g. meeting management, issue management).

Event Management (1 SWS): This introduction to event management covers the following topics which need to be considered when managing an event: characteristics of different types of events (personal, leisure, cultural, organisational); the role of events within the marketing mix; qualitative and quantitative objectives of events; motives for attending events; event marketing and marketing events; questions to answer before planning an event; event management (managing budget, time, invitation & advertisement, staff, guests, location, security, permissions); event evaluation.

Campus Community & Outreach Project (1 SWS): Students work in teams projects for the social and benefit of the host town or the university. Examples of past campus community projects include: better integration of foreign students, optimisation of administration-student relations, and campus enhancement. There are also projects, aimed at bringing the host town and the university closer together by overcoming social barriers through initiatives such as: voluntary work against child poverty, development and launch of a street newspaper or the creation of a city mascot. This part of the module allows students to practice and improve their project management skills.

4 Teaching methods

Lectures, team-coaching sessions, practical project work.


26

None.

6 Assessment

This module is assessed on the basis of the campus community & outreach project.



8 Use of module

Only part of CTM.


3.0%





27

Tour Operating and Travel Distribution

Module #

31200

Workload

180 h

Credits

6

Semester of studies

3

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Course

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


This module aims at delivering the basics of tour operating: Risk (capacity), Relationships (suppliers and partners), Reservations (system landscape), and Responses (customers). After completing this module, students will have a good overview of tour operating and understand its role and challenges within the holiday production value chain.

3 Contents

Tour-Operating Processes and Issues (2 SWS): This course is designed to get an advanced and comprehensive understanding of European tour operating. More specifically, the major course objectives are to understand the economics of tour operating, to understand the core processes involved in creating, marketing and delivering leisure products resp. services, and to become familiar with the key challenges and complexities tour operators and retailers are coping with in today´s competitive environment. The course covers topics such as planning and contracting, content management and brochure production, distribution and yield management, in-resort tour operations; and quality management. It addresses contemporary issues in European tour operating, emerging business models and their challenges.

Tourism Information Systems (2 SWS): Evidently, tourism has from the very beginning been a highly information-intensive business and tourism companies have been amongst the earliest adopters of information technology. In today’s tourism, information systems are operationally vital and strategically significant. They support (to varying degrees) all core tourism processes and affect the entire sector’s form and future. By gaining a holistic insight on the “information-infrastructure” enabling the core tourism processes, students can better act and assess the impact of their actions within tourism companies. This course introduces the following:

Developmental, operational and managerial aspects of tourism software applications

Main categories of information systems likely to be encountered within tourism, their properties and interrelationships, and

The organisational and strategic issues surrounding information systems in tourism

4 Teaching methods

Lectures are the primary teaching method, potentially combined with team exercises and cases.


None. However, it is recommended that students have successfully completed the Tourism & Cruises module.

6 Assessment

Written exam.


The assessments must be passed

8 Use of module

28

Only part of CTM.


3.0%





29

Cruise Management II

Module #

31300

Workload

180 h

Credits

6

Semester of studies

3

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


Upon successfully completing this course, students will have an overview of the main current trends, issues and challenges surrounding the cruise sector. Moreover, this course sets the foundations for elaboration and exploration of cruise tourism aspects, enabling participants to integrate their prior knowledge and experience with the contents of this course (interdisciplinarity). Finally, students will have the opportunity to familiarise themselves with the issues, particularities (and opportunities) of cruise tourism-related research.


Cruise Industry Trends & Issues (2 SWS): This course aims at introducing cruise tourism from a managerial / socio-economical perspective and covering key aspects and developments in this domain. Aspects such as: Mass-cruising, sustainability & corporate social responsibility, safety & security, e-cruising, cruise-region development and the economic impact of cruising are addressed and discussed in depth.

Contemporary Cruise Research (2 SWS): Given the continuous growth and dynamic nature of the cruise sector, this course, aims at providing the basis and tools required to keep up to date with (or even specialise in) this rapidly developing study domain. Up-to-date scientific research and emerging trends are introduced and elaborated upon in this course.

4 Teaching methods

Interactive lectures, case studies, class discussions on selected scientific literature (or student conferences).


Cruise Management I

6 Assessment

Assessment consists of a term paper (critical literature review), written exam and a presentation.



8 Use of module

Only part of CTM.


3.0%





30

2nd Foreign Language III

Module #

31400

Workload

150 h

Credits

4

Semester of studies

3

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Skills module

Contact hours

3 SWS / 34 h

Self-study

116 h

Group size

20 students


In this module the students are expected to develop basic to intermediate skills in a language other than their mother tongue, German and English. Upon completion of the module, the level A2.1 according to the Common European Framework of Reference for Languages will have been mastered. The courses foster speaking and writing as well as reading and listening comprehension.

3 Contents


4 Teaching methods




6 Assessment

Written exam.



8 Use of module



2.0%




Students wishing to study other languages than French or Spanish can do so at the Fremdsprachenzentrum der Hochschulen im Land Bremen (FZHB).

31

Preparing for the Internship

Module #

31500

Workload

30 h

Credits

2

Semester of studies

3

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Skills course

Contact hours

1 SWS / 11 h

Self-study

19 h

Group size

40 students


This course prepares the students for their internships and the world of work. After completing it, the students will be aware of their main personal and professional goals, of their career plans and options. They will be conscious of the professionalism that will be expected from them in the world of work. The students will be familiar with job search strategies and information sources, be able to read and interpret job postings in German and English, and to produce written job applications.

3 Contents

Through practical exercises the students explore their professional goals and career options, plan their internship search and applications, produce cover letters and CVs suitable for applications in different countries, practice job interviews and discuss appropriate behaviour in professional settings.

4 Teaching methods

Highly interactive classes with exercises and homework.


None.

6 Assessment

Internship application in German and English.


The assessment must be passed

8 Use of module

Only part of CTM.




Prof. Dr. Petra C. Milde



32

Managing the Resource Base

Module #

41000

Workload

180 h

Credits

6

Semester of studies

4

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Integration module

Contact hours

1 SWS / 11 h

Self-study

169 h

Group size

10 students


This module serves to integrate the students’ knowledge acquired in other modules of the semester. After completing it, the students will have enhanced and deepened their understanding of the links that exist between the contents of those other modules. They will have applied their newly gained subject-specific knowledge to a complex, interdisciplinary practical problem, anchoring their knowledge in an engaging, memorable context. They will also have gained experience in teamwork, self-organisation and problem-solving.

3 Contents

Small student teams develop comparative case studies of resource management practices in tourism. To this end each student team selects two comparable tourism-related companies or tourist destinations about which plenty of historical and current information is publicly available. The students identify resources that are essential for the existence and/or the success of their chosen companies or destinations. Next, they explore how this resource base has evolved over the years and hypothesise why this might have been the case. Based on an analysis of their respective companies’ or destinations’ actions to secure, expand, preserve, strengthen, substitute, diversify or deplete their key resources the teams characterise the underlying resource management strategies, discuss and compare them critically e.g. with respect to their sustainability, efficiency, resilience to external shocks or their potential to establish and defend strategic competitive advantages.

4 Teaching methods

Problem-based learning. In small teams, students work on interdisciplinary, rather unstructured problems (see Contents) in a self-directed manner. The problems require the students to plan, identify sources of information, carry out small-scale research and document their entire working process. Other modules of this semester serve as key resources, ensuring that the students attend courses with specific questions in mind. Through online contact and regular meetings with teaching staff, the students are coached through the process, receiving feedback and guidance.


None.

6 Assessment

Comparative case study in the form of a paper which may be complemented by an oral examination.


The assessment must be passed

8 Use of module

Only part of CTM.

33


5.0%


Prof. Dr. Petra Milde; Prof. Dr. Kai Havekost



34

Business Finance

Module #

41100

Workload

180 h

Credits

6

Semester of studies

4

Frequency of offer

1 x winter term

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


This module builds on the Financial Accounting and Controlling module and on the Business Economics course (part of the Understanding Business and Management module) of the first semester. It combines micro (= business) and macro (= economy) perspectives in order to enable the students to develop an understanding of the connectedness of financial markets and corporate financial management. After completing this module, the students will be able to analyse the financial health of a firm on the basis of its financial statements, plan a firm’s financial future given a set of economic parameters, and prepare capital investment decisions taking into account the firm’s cost of capital. They will further be able to explain how financial markets function and how national and international monetary policies have an effect on the behaviour of all economic actors involved. The students’ understanding of mathematical representations of financial concepts and relationships and their ability to compute numeric results by hand and MS Excel will have improved.


Financial Management (2 SWS): This course has been designed to provide an introduction to financial concepts. The course introduces techniques for financial analysis, planning and decision-making and for assessing the impact of decisions on the performance of a company. Topics addressed include: financial terminology; revision of financial statements; ratio and Dupont analysis; cash management; financial planning and management for growth; investment decisions; methods of investment project appraisal; risk-return trade-off and the cost of capital; financing mix and leverage effect.

Financial Economics (2 SWS): This course explores the relationship between macroeconomic financial conditions and microeconomic financial decision-making. The focus is on the macro-economics of open economies with emphasis on the monetary sector. The course addresses concepts that help to explain the nature of financial crises and their consequences for markets, price stability and welfare. More specifically, the following aspects will be addressed: the monetary system and the role of financial institutions in the economy (commercial and central banks), (de-)regulation of financial markets, inflation, exchange rate mechanisms, bubbles and speculation, the conduct of monetary and fiscal policy, etc.

4 Teaching methods

Interactive lectures, case studies and exercises.


Business and Management, Economics

6 Assessment

Written exam, assignment and presentation.



35

8 Use of module

Only part of CTM


3.0%


Prof. Dr. Petra Milde; Prof. Dr. Kai Havekost


This module is taught in English.

36

Human Resource Management

Module #

41200

Workload

180 h

Credits

6

Semester of studies

4

Frequency of offer

1 x (summer term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


After completing this module the students will be able to demonstrate an in-depth knowledge of the activities of HR officials regarding employment relationship, i.e. recruitment, selection and training of employees, health and safety, employment law, and motivation. The students will be able to evaluate the effectiveness of recruiting methods and the validity of the selection procedures in the cruise and tourism industry. They will have developed skills to design competitive pay structures and performance-based incentive systems.

Focusing on the cruise industry, the students will also be able to explain employee and employer rights and obligations. From a macroeconomic perspective the students will know the determinants of equilibrium wages and the causes for unemployment and income inequalities. Furthermore, the students will know how to analyse the international cruise labour market and to explain the role of governments of countries sending and receiving labour migrants for the cruise sector. Finally, the students will have gained sufficient understanding to discuss the future of the international cruise and tourism labour market.


Human Resource Management (2 SWS): ‘Human resources’ are the capabilities and potential that humans bring to organisations. This applies to all organisations: from manufacturers to service providers, from small firms to multinational corporations and from public organisations to private corporations, on board and on land. This course addresses the following topics: strategic HRM, the analysis and design of work; HRM selection and recruitment; training and development; performance management; communication; emotional intelligence; teams and teamwork; managing conflict and negotiations; motivation principles at work; pay and other rewards; managing one’s career; power and politics; leadership.

Labour Market Economics (2 SWS): Sourcing labour in domestic and international markets is of immense relevance in the cruise and tourism industry. This course addresses the supply and demand behaviour in labour markets in general, the issue of unemployment, earnings and labour market discrimination, and last not least income inequality and poverty. It then discusses the wage formation in tourism and cruise-related labour markets as well as the influence of national and international institutions on labour migration. Special attention will be given to the Maritime Labour Convention (ILO) and its impact on labour practice in the cruise sector.

4 Teaching methods

The courses are taught in the form of lectures enriched by examples and discussions of case studies.


None.

6 Assessment

Written exam, assignment and presentation (see also examination regulations).

37



8 Use of module

Only part of CTM


3.0%





38

Information Management

Module #

41300

Workload

180 h

Credits

6

Semester of studies

4

Frequency of offer

1 x (summer term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


This module aims at providing the terminology and knowledge required to understand the role of information systems in business and the challenges involved in developing and managing them in that context. Upon completion of the module, students will be able to purposively and effectively participate in information system-related projects (and projects in general):

Defining their own role and that of others in the project

Exhibiting familiarity with elementary project-related methods, tools and techniques

Recognising emerging challenges and conflicts in the context of human-computer interaction, systems development projects and systems operation, management and governance


Information Systems Development (2 SWS): The course introduces students to the main approaches to guiding information systems projects. The development of information systems has long ceased to be an exclusively engineering challenge. It has become more about ‘information’ than ‘technology’. This course gives an overview and discusses: 1) methodological approaches (waterfall, iterative, hybrid, agile); 2) techniques & tools (structured & object-oriented methods); 3) practical issues and challenges related to “building” (and “repairing”) information systems.

Information Systems Management (2 SWS): Nowadays, IS are organisational realities, representing a challenge for business people at all hierarchical levels (esp. in tourism). Hence, it needs to be managed professionally. The following topics are covered: IT functions, Organisation and governance, outsourcing, IS evaluation and the IT productivity paradox, IS strategy and strategic IS.

4 Teaching methods

Lectures are the primary teaching method utilised (potentially combined with practical sessions in the computer lab).


None.

6 Assessment

Written exam, prototype.



8 Use of module

Only part of CTM.


39

3.0%





40

Food and Beverage Management

Module #

41400

Workload

180 h

Credits

6

Semester of studies

4

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


This module aims at introducing students to the key tasks and challenges involving managing F&B in the tourism sector. Following completion of the module, students will have a solid knowledge of catering / restaurant operations and roles, as well as an appreciation of the corresponding processes, technologies, regulations, and managerial activities in the F&B domain. Finally, this module also aims at sensitising the students on the macro-issues related to the global food supply.


F&B Operations (2 SWS): Apart from dissecting and discussing the role of the ‘meal experience’ for tourism and providing exemplary case studies, this course offers a comprehensive overview of kitchen and restaurant operations covering: concept / menu design and development, food production, beverage provision, roles and staffing, health & safety, regulation and service aspects.

F&B Business & Supply (2 SWS): The second part of the module examines F&B from a wider business perspective, addressing strategic-, marketing-, procurement- and supply-chain-management aspects. Moreover, ethical, economic and sustainability issues and challenges facing global food supply are analysed and discussed.

4 Teaching methods

Lectures are the primary teaching method, potentially combined with excursions.


None.

6 Assessment

Written exam and team project (e.g. F&B event).



8 Use of module

Only part of CTM.


3.0%


Prof. Dr. Alexis Papathanassis



41

Internship (6 months)

Module #

51000

Workload

900 h

Credits

30

Semester of studies

5 or 6

Frequency of offer

2 x per year

Duration

120 working days

1 Module type

Core module

Contact hours

0

Self-study

900 h (practical work experience)

Group size

1


Internships may be taken up in private businesses, in the public sector, with trade associations and non-governmental organisations. Normally, internships take place in the tourism industry abroad or on a cruise ship. However, the Examinations Board may also approve internships in Germany.

During their internships the students gain some first practical work experience. Internships give the students a good idea of the kind of professional roles they may be taking up after graduating and offer them opportunities to apply the knowledge and skills they have acquired in their studies.

3 Contents

They vary depending on the specific internship.

4 Supervision

Supervision is shared between a company representative and a professor in Bremerhaven.


All modules of the first three semesters of CTM must have been passed.

6 Assessment

Each student submits a written report of about 4000 words upon completion of the internship. For details see the examination regulations.



8 Use of module

Only part of CTM.


0%


Prof. Dr. Petra Milde, Prof. Dr. Kai Havekost, Prof. Dr. Dr. Alexis Papathanassis


The module may take place in any language.

42

Internship (12 months)

Module #

51100

Workload

1800 h

Credits

60

Semester of studies

5 and 6

Frequency of offer

1 x per year

Duration

220 working days

1 Module type

Core module

Contact hours

0

Self-study

1800 h (practical work experience)

Group size

1


Internships may be taken up in private businesses, in the public sector, with trade associations and non-governmental organisations. Normally, internships take place in the tourism industry abroad or on a cruise ship. However, the Examinations Board may also approve internships in Germany.

During their internships the students gain some first practical work experience. Internships give the students a good idea of the kind of professional roles they may be taking up after graduating and offer them opportunities to apply the knowledge and skills they have acquired in their studies.

3 Contents

They vary depending on the specific internship.

4 Supervision

Supervision is shared between a company representative and a professor in Bremerhaven.



6 Assessment

Each student submits a written report of about 7000 words upon completion of the internship. For details see the examination regulations.



8 Use of module

Only part of CTM.


0%


Prof. Dr. Petra Milde, Prof. Dr. Kai Havekost, Prof. Dr. Dr. Alexis Papathanassis



43

Semester Abroad

Module #

61000

Workload

900 h

Credits

30

Semester of studies

5 or 6

Frequency of offer

2 x per year

Duration

1 semester

1 Module type

Core module

Contact hours

Depends on courses chosen

Self-study


Group size



The semester abroad has three main purposes. It contributes to the students’ personal development and growth by exposing them to academic challenges in an unfamiliar cultural and geographical environment. It provides a unique opportunity for cultural learning (different language, different ways of social interaction, and different ways of life). And it vastly expands the range of elective courses available to the students, requiring them to make choices in consideration of their future professional or academic career objectives and plans. The students are permitted to select courses that correspond to their personal interests even if these courses are only remotely related to business and tourism studies.

3 Contents

Depend on courses chosen.

4 Supervision

Supervision is shared between the receiving institution and a professor in Bremerhaven.



6 Assessment

An equivalent of 30 ECTS credits must be earned abroad. Each student submits a written report of about 4000 words upon completion of the semester abroad. For details see the examination regulations.



8 Use of module

Only part of CTM.


0%





44

Consulting Project I

Module #

71000

Workload

180 h

Credits

6

Semester of studies

7

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Integration module

Contact hours

2 SWS / 23 h

Self-study

157 h

Group size

5 students


The aim of this module is to provide a first-hand experience of managing projects for external clients (private or public companies, NGOs etc.). The students play the role of consultants. Apart from applying the project management techniques they have come across at earlier stages of their studies, the students get to experience the significance of, and the challenges posed by, good leadership, efficient teamwork, and effective communication with the clients and other stakeholders. Possible learning experiences also include conflict resolution and project failure.

3 Contents

Each student signs up for one of the projects acquired by the teaching staff. Students then form teams with clearly defined internal roles and responsibilities (project manager, accounting and financial controlling, documentation, expert functions etc.), receive a briefing from their respective external client, and develop a project proposal (incl. project plan and budget) which is negotiated and agreed with the client. Following this, the students proceed according to their plan whilst making sure that the client is kept up to date at all times. Consulting projects typically involve market research, customer surveys (quantitative qualitative) and/or expert interviews.

4 Teaching methods

This module involves no teaching. Instead, the teaching staff coach the student teams through the project planning and implementation process.


The internship must have been completed successfully. A good knowledge of project management and a sound basis in business, management and tourism are expected.

6 Assessment

The project is assessed on the basis of project documentation, presentations, observable participation, interaction with clients and a team-internal peer evaluation.



8 Use of module

Only part of CTM.


5.0%


Each consulting project has its own coordinating professor.


This module takes place in German or English, depending on the students and clients.

45

Global Strategic Management

Module #

71100

Workload

180 h

Credits

6

Semester of studies

7

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


This module deals with the formation, assessment and implementation of business strategies. It aims at enabling students to discuss and critically reflect on conflicting schools of thought in strategic management, to develop the ability to define strategic (change) issues and to creatively apply conceptual models to real-world cases. The students know how to apply strategy concepts so that they can understand organisations’ past strategies, assess their present situation and make reasoned proposals for what the organisations should do in the future. Regarding the change management aspect of this module, the aim is to enable the students to identify problems involved in changing organisations, to identify forces for and against strategic change and to assess the likelihood of successful change. They are able to analyse an organisation’s culture and to assess an organisation’s change programme in the light of what theory tells about effective and ineffective change management. As the students will be confronted with seemingly contradicting strategy perspectives, they will have to learn how to deal with these opposites as strategy paradoxes. This approach will prevent students from simply ‘jumping at solutions’ and will help to develop a critical, analytical and creative mind-set. Students will also understand that “good” strategy making as well as change management should be in accordance with corporate social responsibility (CSR) and “good” corporate governance. They will understand that CSR is a business-driven voluntary activity that is considered to exceed compliance with the law.


Strategy Development and Implementation (2 SWS): In this course students are taught how to relate a firm to its environment in order to successfully create and maintain a competitive advantage over rival organizations. To begin with, the course deals with the question how strategic managers are actually thinking, i.e. how strategic decisions are made. Different forms of strategy formation on the business, multi-business and network level then will be analysed in terms of how selected businesses should be integrated into the corporate whole. The course addresses the question how the relationship between firms should be shaped when collaboration is a reasonable choice. The industry context will be taught with a focus on the question whether firms should adapt to the ‘rules of the game’ of an industry or modify the structure and dynamics in an industry. The focus of strategic management in an international context is dealing with the question how a firm configures its activities across borders when dealing with differing business arenas, i.e. differing consumer behaviour, differing legal, technological and political environment, to name just a few.

Change Management (1 SWS): Strategic change is an on-going process which requires constant ‘fine-tuning’. This course teaches the various forms of actions that constitute a strategic change. It shows that organisations are inevitably responding to context changes and that managers have to make the right decisions when and how to go for change. More specifically the course deals with the design of organisations, their different structures and processes. The course shows how to diagnose the necessity for change and how to measure the desired benefits and outcomes being realized by a new design. It discusses how stakeholders can be involved in the change process effectively and how to align organisational cultures with change processes.

46

CSR and Global Governance (1 SWS):

We will explore the nature and content of business and management ethics. The students will be challenged to name and evaluate socially responsible corporate standards of conduct, behaviour and performance. This includes a debate to what extent businesses should pursue certain social and ecological goals and that managers should have broader goals than just maximizing profit. The students will be familiarized with the nature of “good” corporate governance. An open approach to the establishment, development and implementation of transparency in corporate governance will be used.

4 Teaching methods

Interactive lectures and case studies.


No formal preconditions, yet familiarity with the content of the modules “Understanding Business and Management” and “Managing the Resource Base” are expected.

6 Assessment

Written exam, individual and group assignments (see also examination regulations).



8 Use of module

Only part of CTM.


3.0%


Prof. Dr. Petra C. Milde



47

Innovation and Entrepreneurship

Module #

71200

Workload

180 h

Credits

6

Semester of studies

7

Frequency of offer

1 x (winter term)

Duration

1 semester

1 Module type

Core module

Contact hours

4 SWS / 45 h

Self-study

135 h

Group size

40 students


The tourism sector is characterised by volatility and adverse competitive conditions. Strictly focusing on process efficiency and cost-reductions is arguably not the only available competitive option. The ability to constantly differentiate and innovate is a competence with increasing importance, both actual and perceived. With the completion of this module, students will gain the ability to generate and elaborate new business ideas with the help of analytical frameworks and models. Moreover, they will practice with developing and presenting their own business plans to potential investors.


Innovation Management (2 SWS): This course aims at familiarising students with the basics of innovation management and providing them with the allowing them to implement what they have learnt by developing their own ideas into concrete business concepts and plans. The course covers key innovation management topics, such as: problem and trend analysis, innovation identification and evaluation, creativity techniques, and negotiation.

Entrepreneurship (2 SWS): Here students have the opportunity to apply the knowledge acquired in order to identify trends or business opportunities and translate them to business concepts. They are organised in teams and are required to document their concepts, back them up with evidence, and establish business cases. Finally, they present their concepts to potential investors (their peers or external parties) who evaluate the concepts against a set of criteria.

4 Teaching methods

Lectures including problem-based learning and role-plays.


None

6 Assessment

Written assessment & presentation. Students are required to develop, elaborate and successfully present a business plan.



8 Use of module

Only part of CTM.


3.0%



48



49

Electives I

Module #

71300

Workload

270 h

Credits

9

Semester of studies

7

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Core module

Contact hours

6 SWS / 69 h

Self-study

201 h

Group size

>5 students


This module of elective courses allows the students to pursue their individual interests within the fields of business, management, tourism and cruises. As long as the students can justify their choice of elective courses with regard to their personal educational objectives or their career plans they can choose any courses they like (provided that enough credits are earned). The need to make choices confronts the students with questions about the purpose of their studies, their interests and intrinsic motivation, their plans as well as their priorities. By making informed, conscious choices they assume responsibility for their own development.

3 Contents

By default, this module consists of three elective courses (Elective 1 (# 71310), Elective 2 (# 71320), Elective 3 (# 71330)), each 2 SWS (3 credits). Students may also choose other combinations, provided that they earn 9 credits with elective courses in total. The courses typically vary from year to year, depending on the availability of teaching staff and their expertise. Past elective courses have – as an example – included river cruises, travel law, sustainable tourism, e-tourism and intercultural management. Two of the three electives may not be substituted by “Studium Generale”–courses, language courses or other courses. Exceptions must be requested in written form and approved by the Examination Board.

4 Teaching methods

Depend on electives chosen.



6 Assessment

Depends on electives chosen.


Each elective course has to be passed individually.

8 Use of module

Only part of CTM.


1.5% (each elective)




Before choosing elective courses from outside the fields of business, management, tourism and cruises, students should seek the advice of a professor.

50

Preparing for the Bachelor Thesis

Module #

71400

Workload

90 h

Credits

3

Semester of studies

7

Frequency of offer

1x (winter term)

Duration

1 semester

1 Module type

Skills course

Contact hours

2 SWS / 23 h

Self-study

67 h

Group size

40 students


The overriding objective of this course is to enable the students to produce a good Bachelor thesis before the end of the following summer semester without major complications. This involves defining what makes a good research question and a good research proposal. Upon completion of the course, the students will have gained a solid understanding of the choices they have to make and justify in their research design (choice of scope, literature, methodological paradigm, data collection method, structure, plan and implement their empirical research for the thesis. Key qualitative approaches such as content analysis, grounded theory, qualitative data analysis are covered in this course. Moreover, quantitative research methods are detailed and addressed in depth.

3 Contents

Research interests and research questions. Working with academic literature. Developing a research design (methodology). Quantitative research methods. Qualitative research methods. Writing a thesis proposal.

4 Teaching methods

Interactive lectures, group discussions.


None.

6 Assessment

The students must produce a satisfactory proposal for their bachelor thesis.



8 Use of module

Only part of CTM.



10 Course co-ordinator



The course is taught in English.

51

Consulting Project II

Module #

81000

Workload

180 h

Credits

6

Semester of studies

8

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Integration module

Contact hours

2 SWS / 23 h

Self-study

157 h

Group size

5 students


The aim of this module is to provide a first-hand experience of managing projects for external clients (private or public companies, NGOs etc.). The students play the role of consultants. Apart from applying the project management techniques they have come across at earlier stages of their studies, the students get to experience the significance of, and the challenges posed by, good leadership, efficient teamwork, and effective communication with the clients and other stakeholders. Possible learning experiences also include conflict resolution and project failure.

3 Contents

Each student signs up for one of the projects acquired by the teaching staff. Students then form teams with clearly defined internal roles and responsibilities (project manager, accounting and financial controlling, documentation, expert functions etc.), receive a briefing from their respective external client, and develop a project proposal (incl. project plan and budget) which is negotiated and agreed with the client. Following this, the students proceed according to their plan whilst making sure that the client is kept up to date at all times. Consulting projects typically involve market research, customer surveys (quantitative qualitative) and/or expert interviews.

4 Teaching methods

This module involves no teaching. Instead, the teaching staff coaches the student teams through the project planning and implementation process.


The internship must have been completed successfully. A good knowledge of project management and a sound basis in business, management and tourism are expected.

6 Assessment

The project is assessed on the basis of project documentation, presentations, observable participation, interaction with clients and a team-internal peer evaluation.



8 Use of module

Only part of CTM.


5.0%


Each consulting project has its own coordinating professor.


The module takes place in German or English, depending on the students and the clients.

52

Electives II

Module #

81100

Workload

270 h

Credits

9

Semester of studies

8

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Core module

Contact hours

6 SWS / 69 h

Self-study

201 h

Group size

>5 students


This module of elective courses allows the students to pursue their individual interests within the fields of business, management, tourism and cruises. As long as the students can justify their choice of elective courses with regard to their personal educational objectives or their career plans they can choose any courses they like (provided that enough credits are earned). The need to make choices confronts the students with questions about the purpose of their studies, their interests and intrinsic motivation, their plans as well as their priorities. By making informed, conscious choices they assume responsibility for their own development.

3 Contents

By default, this module consists of thee elective courses (Elective 1 (#81110), Elective 2 (# 81120), Elective 3 (# 81130)), each 2 SWS (3 credits). Students may also choose other combinations, provided that they earn 9 credits with elective courses in total. The courses will typically vary from year to year, depending on the availability of teaching staff and their respective expertise. Two of the three electives may not be substituted by “Studium Generale”–courses, language courses or other courses. Exceptions must be requested in written form and approved by the Examination Board.

4 Teaching methods




6 Assessment

Depends on electives chosen.


Each elective course has to be passed individually.

8 Use of module

Only part of CTM.


1.5% (each elective)




Before choosing elective courses from outside the fields of business, management, tourism and cruises, students should seek the advice of a professor.

53

Career Planning

Module #

81200

Workload

90 h

Credits

3

Semester of studies

8

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Skills course

Contact hours

2 SWS / 23 h

Self-study

67 h

Group size

1 student


This course is designed to introduce students to the fundamentals of planning for and organizing their job search or subsequent master studies. Emphasis is placed on identification of individual goals, self-assessment, exploration of career options, and effective use of employment search tools. Also, students will become familiar with various interview situations and get guidance and best practice tips on how to master (job) interviews. In general, this course aims to help students to identify their strengths, skills and interests, to take ownership of their career, and to effectively prepare for their post-bachelor endeavors.

3 Contents

Self-assessment

Career anchors

Competence models

Self-development

Branch labour market specific and career opportunities

Application procedures and forms in different national labor market environments

4 Teaching methods

Mix of lectures, discussions, individual and group activities, role plays, and assignments.


None

6 Assessment

Portfolio of individual assignments.


All assignments must be passed.

8 Use of module

Only part of CTM.




Prof. Dr. Wolfgang Lukas


The module is taught in German.

54

Bachelor Thesis and Colloquium

Module #

81300

Workload

360 h

Credits

12

Semester of studies

8

Frequency of offer

1x (summer term)

Duration

1 semester

1 Module type

Integration module

Contact hours

1 SWS / 11 h

Self-study

349 h

Group size

Usually individual work


The Bachelor thesis is a significant piece of guided undergraduate research and writing. It gives students the opportunity to familiarise themselves in depth with different aspects of a fairly narrow research question; to conduct a literature review; to gather, analyse and discuss data in accordance with a chosen research methodology; and to produce a document which suffices the formal requirements of academic work. In writing the thesis the students learn to handle and organise large amounts of (potentially unstructured) material; to develop a coherent argument; to cite and reference according to academic standards; to make informed choices about what and how to research; to produce the final product from a series of drafts through revising and editing; and to work towards a tight schedule with a fixed final deadline. In the colloquium the students put their presentation skills to practice and learn to defend their work and argue their case under stress.

3 Contents

Bachelor Thesis (# 81310): The theses should be developed around issues emerging from the students’ internship, from the final-year project work or from topics proposed by teaching staff for this purpose. Students are expected to produce a thesis proposal and to have it approved by their supervisors before embarking on any data collection. Many students choose to compose empirical Bachelor theses which include a literature review chapter, a methodology chapter as well as chapters presenting the data and discussing it. Conclusions should include a consideration of the limitations of the thesis and its results.

Colloquium (# 81320): The colloquium is an oral examination focusing on the student’s Bachelor thesis. It usually consists of a 15-minute presentation of selected thesis highlights, critical issues and open questions by the student, followed by 15 minutes of questions from the examiners and discussion.

4 Teaching methods

Individual coaching through the thesis writing process.


The internship must have been completed successfully. Moreover, it is strongly recommended that the course # 71400 (Preparing for the Bachelor Thesis) has been passed.

The colloquium must take place after the Bachelor thesis and all other CTM requirements have been successfully completed.

6 Assessment

Written thesis of 12,000-16,000 words and a 30-minute oral examination (colloquium).


55

Thesis and colloquium must be passed.

8 Use of module

Only part of CTM.


10% (of which 80% is the thesis, and 20% the colloquium)




The language of the Bachelor thesis and the colloquium is English.

Documents

Vorlage für eine Modulbeschreibung - hs-bremerhaven.de file1 Die Hochschule am Meer Module Handbook of BA Cruise Tourism Management (CTM) Last update: September 2018