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5/12/2018 Was ist wichtig im Online-Fundraising? - slidepdf.com
http://slidepdf.com/reader/full/was-ist-wichtig-im-online-fundraising 1/27
\whjnhj ok Oj~h}jh~
Qi| o|~ ni| }olc~oah Ej`ojh+Bxjn}io|oja+\|~hkbð} khojh E}aijo|i~oej5
5/12/2018 Was ist wichtig im Online-Fundraising? - slidepdf.com
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Roh} xj~h}|lcohn`olch Ah|lcîb~|bh`nh} ok
Jh~vqh}d vx} Xj~h}|~ð~vxja rej JAE|
Ko~ Ch`wNo}hl~*e}a |ho~ 9??? NH] Woejoh} ok Ej`ojh+Bxjn}io|oja
Ðmh} 377 E}aijo|i~oejhj ix| > @îjnh}jjx~vhj mh}ho~| nhj Ch`wA}exw+\h}rolh
Aðj|~oah xjn xkbija}holch ^ee`| bð} ni|Ej`ojh Bxjn}io|oja rej E}aijo|i~oejhj
Wi}~jh} nh} Mxjnh|}haoh}xja ok L\]+W}efhd~, \whjnhj|whvoi`o|~ bð} noh I]N
Khc}h}h oj~h}ji~oeji`h Ix|vholcjxjahjbð} noh ojjeri~orhj Bxjn}io|oja+@ò|xjahj
\evoi`h Ah|lchjddi}~hj+^hlcje`eaoh
H}|~h} Ej`ojh+\cew oj Oc}hk Nh|oaj vx} ojnoronxh``hj H}|~h``xja rej |evoi`hjAh|lchjddi}~hj xjn vx} Oj~ha}i~oej oj Oc}hQhm|o~h*
Ni| de|~hj`e|h \whjnhjwe}~i`Nh} Woejoh} ok Ej`ojh+Bxjn}io|oja* H}|~h|nhx~|lch| \whjnhjwe}~i` |ho~ 9???* Ðmh} 377E}aijo|i~oejhj ko~ Co`b|w}efhd~hjoj 9<7
@îjnh}j* Khc}h}h oj~h}j* Ix|vholcjxjahj*
De|~hj`e|h \whjnhj~ee`|Xkbija}holch \whjnhj~ee`| qoh v*M* \whjnhj+be}kx`i}h bð} noh JAE+Qhm|o~h xjn Bilhmeed+ Iww|* Hsd`x|orh Dejno~oejhj ko~ Vic`xja|+ijmoh~h}j qh}nhj vx 977 ( qho~h} ahahmhj*
Ni| Mh}i~h}+^hik\ho~ 9??? mh}i~hj qo} E}aijo|i~oejhj xjnXj~h}jhckhj mho Deewh}i~oejhj, ok Ej`ojh+Bxjn}io|oja xjn L\]*
Qh} o|~ noh Ch`wA}exw5
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Hs~h}jh \whjnhj~ee`|
@ò|xjahj, noh ixb hs~h}jhj Ej`ojhwe}~i`hjijahme~hj qh}nhj qoh v*M*6
\whjnhjwe}~i`h
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@ò|xjahj, noh oj noh Qhm|o~h nh} E}aijo|i~oejoj~ha}oh}~ qh}nhj dòjjhj qoh v*M*6
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Okkh} khc} Ej`ojh+^ee`| ik Ki}d~
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Okkh} khc} Nohj|~`ho|~h} ko~ @ò|xjahj ok Ej`ojh+
Bxjn}io|oja
Xj~h}|lcohn`olch Bhi~x}h| ko~ xj~h}|lcohn`olchj
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De|~hjwb`olc~oah Nohj|~`ho|~h}6
Roh`h Nohj|~`ho|~h} bð} \whjnhj~ee`|
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9* Qh`lch Bhi~x}h| m}ixlc~khojh E}aijo|i~oej qo}d`olc5
=* Qh`lch} Ijmoh~h} o|~ nijj bð}
xj|h}h E}aijo|i~oej nh} ]olc~oah5
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B}iahj noh \oh |olc |~h``hj |e``~hj6
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Qh`lch |ojjre``hj Vic`xja|i}~hj5
Noh qolc~oa|~hj Vic`xja|i}~hj6
Vx|î~v`olch Vic`xja|i}~hj ko~ Khc}qh}~6
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Vic`xja|ijmoh~h} + No}hd~rh}~}îah5
\o~xi~oej6 Ci~ nh} Nohj|~`ho|~h}
hojhj Rh}~}ia ko~ nhkVic`xja|ijmoh~h}, ~ixlc~noh|h} ixlc i`| \whjnhj+hkwbîjah} ok Be}kx`i} ixb*
W}em`hk6 Xjrh}|~îjn`olc bð} nhj \whjnh}, qi}xk noh
E}aijo|i~oej jolc~ noh\whjnh mhdekk~*
Mh||h}6 \h`m|~ Rh}~}îah ko~nhk Vic`xja|ijmoh~h} im+|lc`ohÕhj xjn noh Bxjd~oejoj| Be}kx`i} oj~ha}oh}hj*Nijj |~hc~ noh E}aijo|i~oej|h`m|~ i`| Vic`xja|hkwbîjah} ok Be}kx`i}*
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Ilc~xja6 No|iaoe }hnxvoh}~ noh \whjnh
Wh~h} |whjnh~wh} D}hno~di}~h
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Noh \whjnhjyxo~~xja ni}b nijjixlc jx} ðmh} ?1 ₠ ix|ah|~h``~ qh}nhj)
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W}ero|oejhj |e``~hj ~}ij|wi}hj~ |hoj
W}ero|oejhj rej nh} \whjnh bð} Nohj|~`ho|~h}
|ojn qo}~|lcib~`olc aðj|~oah} ni dhoj ]o|ode
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|h~vhj ixb hojh Rh}að~xja nx}lc W}ero|oej
^}ij|wi}hjv vxk \whjnh} qo}n imh} okkh}
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‚Noh Ijah|w}elchjhj qh}nhj kòa`olc|~ b}ðcvho~oa,ixb fhnhj Bi`` imh} re} nh} \whjnhjhj~|lchonxja|lc}ob~`olc, hojnhx~oa xjn oj ax~ |olc~mi}h} Be}kðmh} noh H}be`a|imcîjaoadho~ nh} Rh}að~xjaojbe}koh}~*-
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H`hd~}ejo|lch \whjnhjyxo~~xja5
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Ko~ Ahjhckoaxja nh|Bojijvik~h| dòjjhj\whjnhjyxo~~xjahjh`hd~}ejo|lc wh} H+Kio`
rh}|hjnh~ qh}nhj*
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O|~ Jhq|`h~~h}+]hao|~}oh}xja kòa`olc5
JAE \whjnh}
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Ojnoronxh``h \whjnhjx}dxjnhj5H`hd~}ejo|lch ojnoronxh``h \whjnhjx}dxjnhj rh}|~î}dhj noh \whjnh}mojnxja xjn |ojn de|~hjaðj|~oa*\whjnhjx}dxjnhj |ojn vxk rh}|lchjdhj jolc~ ahhoajh~, ni nh} Mh|lchjd~h jolc~ hojahmxjnhj o|~*
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\whjnhj|lcohmh}ha`h} fi enh} jhoj5
Re}~ho`6
Ew~o|lc ij|w}hlcmi},|woh`h}o|lch Jx~vxja
Jilc~ho`6Vx |~i}d hojaha}hjv~ ojmh|~okk~h \whjnhjcòchj,còch}h \whjnhj qh}nhj
rh}cojnh}~* John}oa|whjnh} qo}n rh}xj|olch}~*
I`~h}ji~orh6Hojbilch| Hojaimhbh`n qoh ojnhj kho|~hj Be}kx`i}hj
Bivo~6 Ijmoh~h} qoh v*M* \whjnojecimhj noh|h Bxjd~oejojvqo|lchj qohnh} hojah|~h``~*
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\ojn \whjnhjqonah~| |ojjre``5
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kòa`olc, o|~ jelc jolc~ ahjxa
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vqhldahmxjnhj hojah|h~v~ qh}nhj
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Dhojh* H| aom~ jelc dhojh Iji`y|hj ok
Rh}a`holc* B}iah nh} Voh`a}xwwh*
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\whjnhj+Iww oj Bilhmeed5
O|~ noh Ojrh|~o~oej oj hoj Bilhmeed \whjnhj+Iww fh~v~ |lcej |ojjre`` enh} h}|~ |wî~h}5
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\whjnhj~ee` i`| oB}ikh
oB}ikh| |hchj ew~o|lc mh||h} ix| i`|
hs~h}jh \whjnhjbe}kx`i}h, noh |olc ok|hwi}i~hj Bhj|~h} òbbjhj*
W}em`hk6 Noh \\@+Rh}|lc`ð||h`xja o|~ mho
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ni| \\@+Vh}~obodi~ nh| Ijmoh~h}| vx òbbjhj
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vx|î~v`olc ixb nh} \ho~h, ixb nh} ni|
Be}kx`i} oj~ha}oh}~ qx}nh hoj \\@+Vh}~obodi~#Mho|woh`6 Id~oej Nhx~|lc`ijn Co`b~/
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\whjnhj~ee` i`| hs~h}jh| Bhj|~h}
Ok M}eq|h} h}|lchoj~ ni|Rh}|lc`ð||h`xja|vholchj*Ni| \\@+Vh}~obodi~ dijjfhnh}vho~ rek \whjnh}ðmh}w}ðb~ qh}nhj*
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W}em`hk6 @ojd vxk Nohj|~`ho|~h}) ‚Dijj nx}lc hojhj @ojd ixb ni| @eae vx nhj Qhm|ho~hj nh} Bo}ki xkah|lci`~h~ qh}nhj, `oha~ hojh
Qh}mh`ho|~xja nh| Rh}hoj| re}*‐ qqq*rh}hoj|mh|~hxh}xja*ojbe%m|~m`U|wej|e}oja*c~k
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Qhk ahcò}hj noh \whjnh}ni~hj5
Ni| qolc~oa|~h mho nh} \whjnh o|~ jolc~ noh
\whjnh ij |olc, |ejnh}j noh \whjnh}ni~hj
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jilc nh} \whjnh ðmh}cixw~ h}ci`~hj
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Oc}hj \whjnh}j ixb`inhj mh||h} khonhj
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Ni~hj jolc~ ij N}o~~h qho~h}ahahmhj qh}nhj
nð}bhj
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Qhk ahcò}hj noh \whjnh}ni~hj5
Mho|woh`6
mh~~h}w`ilh ai}ij~oh}~mh}ho~| mhok Ixb}xb nh|\whjnhj+be}kx`i}| |hojhj\whjnh}j, ni| noh\whjnh}ni~hj jolc~qho~h}ahahmhj qh}nhj*
Noh|h| Be}kx`i} coh} o|~ ixb nh} Qhm|o~h mho \ch`~h}Mesoj~ha}oh}~* \e qh}nhjMh|xlch} rej \ch`~h}+Mesbid~o|lc vx mh~~h}w`ilhxkah`hjd~* Noh| dijj jolc~
ok \ojjh nh} E}aijo|i~oejhj |hoj*
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Kojnh|~rh}~}ia|`ixbvho~hj enh} fhnh}vho~ dðjnmi}5
Vqhldahmxjnhjh \whjnhj kòa`olc5
Rh}i}mho~xja rej Nixh}|whjnhj kòa`olc5
Ojnoronxh``h Nijdh| H+Kio` ij nhj \whjnh}5
\lcjo~~|~h``h vx} Mijd bð} \evoi`qo}~|lcib~5
Be}kx`i}ijwi||xja ok JWE+Nh|oaj je~qhjnoa5
Qho~h}h |ojjre``h B}iahj bð} \oh •
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M}ixlc~ kij jx} hoj ojjeri~orh| \whjnhjbe}kx`i} enh} hoj aijvh| Bxjn}io|oja+\y|~hk5
Qh`lch Bhi~x}h| qh}nhj ijahme~hj, noh olc ai} jolc~cimhj qo`` imh} ko~ vic`hj |e``5
Aom~ h| \xwwe}~+@ho|~xjahj noh |ojjre`` |ojn xjn qoh~hxh} |ojn |oh5
Qoh ijah aom~ h| nhj Ijmoh~h} |lcej xjn mh||h}, qoh`ijah jelc5
Qoh celc |ojn noh `ixbhjnhj De|~hj xjn noh De|~hj fh
^}ij|id~oej5 #De|~hj+%Jx~vhj/
Qh`lch} Ijmoh~h} o|~ nh} ]olc~oah5
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Hoj}olc~xja|ahmðc}hj
Keji~`olch Ahmðc}hj
^}ij|id~oej|ahmðc}hj #Nohj|~`ho|~h} $ Vic`xja|ijmoh~h}/
Mh}i~xja|`ho|~xjahj
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@ò|xja bð} hojhj Rh}a`holc6
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hojhk Ij~ho`|rh}cî`~jo| rej 17 ( @i|~|lc}ob~ xjn <7 (
D}hno~di}~hj xjn Hoj}hlcjxja i``h} Ahmðc}hji}~hj
De|~hj noh oj nh} ]hah` ijbi``hj
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Noh Ch`w^ee`| rej Ch`wNo}hl~
AaaaaaaaaaaaaaaaaaaaaaaaaBid~hj vxk
De|~hj`e|h| Ej`ojh+\whjnhj|y|~hk*]hbojijvoh}xja ðmh} Ko~|whjnhjbxjd~oej
I``h qolc~oahj Vic`xja|i}~hj re}cijnhj
Jx} hs~h}jh Nohj|~`ho|~h} ko~ Ahmðc}hj
977 ( nh} \whjnh ahc~ ij noh JAE
I``h \whjnh}ni~hj ahcò}hj nh} JAE
‚Ni| de|~hj`e|h \whjnhjbe}kx`i} rej Ch`wNo}hl~ o|~
hoj onhi`h| Qh}dvhxa vxk Ej`ojh+\whjnhj ixb xj|h}h} Qhm|o~h* H| hj~|w}olc~ i``hj qolc~oahj Mhnð}bjo||hj,noh qo} ij hojh oj~h``oahj~h @ò|xja noh|h} I}~ cimhj*‐
Mh}jn Aòdhj,Ah|lcîb~|bðc}h}
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H| aom~ jolc~ ‚nhj Mh|~hj‐ xj~h} nhj Ijmoh~h}j, ni| @ho|~xja||whd~}xk o|~ vx ojnoronxh``
Jolc~ i``h| qi| ~hlcjo|lc kòa`olc o|~, o|~ ixlc qo}~|lcib~`olc |ojjre`` + mo~~h w}ðbhj)
Hoj ix|bðc}`olch} W}ho|+%@ho|~xja|rh}a`holc `ecj~ |olc okkh} xjn |wi}~ nixh}cib~ De|~hj
Noh De|~hj vqo|lchj nhk aðj|~oa|~hj xjn nhk ~hxh}|~h Ijmoh~h} |lcqijdhj mo| vxk 9<
bilchj)
Xkbija}holch} Ki}d~rh}a`holc ok Bxjn}io|h}+Kiaivoj Ix|aimh 8%99 #qqq*Ch`w ee`|*e}a/
Bivo~
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Ch}v`olchj Nijdbð} Oc} Oj~h}h||h)Ch`wA}exw
Ci}i`n Khx}h} N+8<<>1 I`b~h} #mho Mejj/, Ic}qha 971qqq*Ch`wA}exw*e}a ^h`*6 7==3+<7>9<8+97