Zeitgeist Trends

8/14/2019 Zeitgeist Trends

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Zeitgeist 2008

Google Zeitgeist

zeitgeist | Pronunciation: tsIt-gIst, zIt | Function: noun | Etymology:

German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the

general intellectual, moral, and cultural climate of an era

Take a look inside the world of search

Zeitgeist means the spirit of the times, and Google reveals this spirit through the

aggregation of millions of search queries we receive every day. People around the globe

conduct searches on Google to find a wide variety of information everything from top

news stories to online shopping guides to local business details, and much more. We have

several tools that offer insights into these global, regional, past and present search trends.

These tools are available for you to play with, explore, and learn from. You can use them

for everything from business research to trivia answers.


3/13

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Most searched for 2008:

1. Facebook

2. Cape Town

3. Games

4. Maps

5. Yahoo

6. News

7. Jobs

8. Google

9. Gmail

10. Pictures

Top searches

1. Gumtree

2. Facebook

3. Lotto

4. Eskom

5. Youtube6. Beeld

7. News 24

8. Yahoo mail

9. Chuck Norris

10. Beijing Olympics

Fastest rises

Social media is growing and there are

more and more people wanting toconnect online. People are fascinated by

other people and the Internet hasbrought unprecedented access to other

communities in multiple geographies,

languages and time zones.

Proliferation of people

buying and selling items

online, and the growth of

Gumtree in overseas

markets has resulted in a

lot more South Africans

searching for items to buy

or sell as well as jobs on

Gumtree

Another example of socialand new media making a

huge impact in the online

world

The search for Eskom is

showing South Africans

concern for load shedding

and power black outs


4/13

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Top monthly searches in South Africa

World Aids Day

Moon

Unisa

IEC

Barack Obama

Christmas

SARS E-filing

Diwali

Haloween

Jennifer Hudson

Sharks

Hadron Collider

Google Chrome

Zapiro

DecemberNovemberOctoberSeptember

Bernie Mac

Olympics 2008

Neotel

Marc Chagall

Tour de France

Iphone 3G

Euro 2008

Wimbledon 2008

Facebook

Barack Obama

Xenophobia

Iron Man

Mothers Day

American Idols

AugustJulyJuneMay

Earth Day

David Bullard

Mighty Men

Other interesting terms: loadshedding, zim elections,Vernon Koekoemoor

Zimbabwe Elections

Eskom Load shedding

Cape Argus

Ashleigh Callie

Budget Speech

Super 14

Heath Ledger

Chuck Norris

Generators

AprilMarchFebruaryJanuary

celebrity death and

celebrity jokes

dominate SA

Two SA passions

become evident,

political fiscal policy

and sport

Zim Elections and load

shedding feature in the top

ten fastest rises for the next

three months

Vernon

Koekoemoor, an

online celebrity,

peaks South

Africans interest

With Xenophobic attacks

dominating the print media the

online searches soar,

illustrating what happens

offline is mirrored online

First time Obama is starting to

feature on fastest rises as SA

takes notice of the potential USA

president

This is the second month

where people are starting to

look into the artists behind

Google Doodle (the

personalised Google logo)

South Africans begin to take

note of Neotels offerings

September was an eventful

month for politics with the

controversial Zapiro cartoons

making headlines all over the

country

Online searches

reflecting the

diversity of races in

South Africa

Its almost the end of the year and SA is

gearing up to register to vote and fill out

their tax forms

The rare

occurrence of the

moon being

surrounded byVenus and Jupiter

is searched for

online and ofcourse

the World Aids Day

is a big concern for

South Africans


5/13

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Most searched for newsworthy events:

1. Load shedding

2. 2010 World Cup

3. Beijing Olympics

4. Barack Obama

5. Global Warming

6. Euro 2008

7. Xenophobia

8. ADT

9. Zimbabwe Elections

10. Gautrain

11. COPE

South Africans are evidently concerned aboutthe lack of power and Govt plans on load

shedding. The rise in searches for Global

warming shows us that people are concerned

about saving the planet and the search for ADTshowing that the ever rising crime levels are on

everyones minds. Zim elections were one of the

most searched for terms for March, April and

May, showing that there is a continued interest

in our neighbouring country


6/13

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Most searched for:

1. Jacob Zuma2. Thabo Mbeki

3. Trevor Manuel

4. Julius Malema

5. Kgalema Motlanthe

6. Helen Zille

7. Fikile Mbalula

8. Mbhazima Shilowa

9. Mongosuthu Buthelezi

10. Blade Nzimande

Politicians

Go to trends

Political Parties:

1. ANC

2. DA

3. COPE

4. IDM

5. IFP


7/13

7

Most searched for: Sport

1. Soccer

2. Golf

3. Rugby

4. Football

5. Athletics

6. Cricket

7. Surf

8. Tennis

9. Netball

10. Bowling

1. Sharks

2. Kaizer Chiefs

3. Lions

4. MamelodiSundowners

5. Bafana Bafana

6. Orlando Pirates

7. Stormers

8. The Springboks

9. Cheetahs

10. Proteas

11. The Bulls

Sport Sport teams:This could bethe Lionsrugby team or

the cricketteam or it

could be just

the wild lions!


8/13

8

Other countries who search most on South Africa:

1. New Zealand

2. United Kingdom

3. Ireland

4. Australia

5. India

6. Canada

7. United States

8. Netherlands

9. Germany


9/13

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Most searched for: Diets

1. Atkins diet

2. GI diet

3. Soup diet

4. Detox diet

5. Blood type diet

6. Heart foundation diet

Fastest rising diet:- Pregnancy diet

Atkins has always been hugelypopular but we can also see that the

more healthier alternatives are being

searched for such as the heartfoundation diet and the detox diet.


10/13

10

Most searched for: Phones

1. G1 Phone

2. Blackberry

3. IPhone

1. Prada

2. Motorola

3. IPhone

1. G1 phone

2. IPhone

3. Armani phone

1. IPhone

2. Blackberry

3. Google phone

Fastest rises:

1. IPhone1. IPhone

2. Prada

3. Motorola

1. Nokia

2. IPhone

1. Nokia

2. Samsung

3. IPhone

Most searched for:

USAJapanUnited KingdomSouth Africa

Some 7.3 million people accessed the net

via their mobile phones, fueling the interest in web enabled cell phones.

Reportedly 75% of South African own cell phones.


11/13

11

Most Searched for: Per Region

South Africa, FacebookFacebook, GumtreeWestern

Cape

South Africa, FacebookFacebook, PotchefstroomNorth West

South Africa, FacebookGumtree, FacebookGauteng

Bloemfontein, PicturesFacebookFree State

Facebook, LyricsTalk, FacebookEastern

Cape

Fastest Rises: Most searched for:

The rise of Facebook is illustrating the online

users catching up with the world wide trend

and the need to stay in touch with friends andfamily locally and abroad, as well as the rise

of social media as a big trend in SA


12/13

12

Most Searched for: Celebs

1. Chuck Norris

2. Chris Brown

3. Britney Spears

4. Miley Cyrus

5. Heath Ledger

6. Celine Dion

7. Leona Lewis

8. Jonas Brothers

9. Madonna

10. Rihanna

International :

1. Dj Sbu

2. Dj Fresh

3. Dj Cleo

4. Kelly Khumalo

5. Danny K

6. Ryk Neethling

7. Khanyi Mbau

8. Connie Ferguson

9. Gareth Cliff

10. Loyiso Bala

11. Chomee

12. Thandiswa

13. Sophie Ndaba

14. Unathi Nkayi

15. Uyanda Mbuli

Local:Chris Brownsrelease of a new

album and hiscollaborationswith Britney

Spears rocket

online interest

Perhaps the biggest come back

of 2008, the rise of Britney

Spears from trailer trash to a

pop princess is turning headsand mouse click over to her

Leona Lewiss single topped

international charts and her

new release becomes fastestselling digital release Telegraph

UK

The rise in

popularity ofmusic stars has

also translated

into the online

realm

With Mzekezeke

as his alter ego Dj

Sbu is back on

Yfm to host the

breakfast morning

slot, popularity

never waning

The South AfricanParis Hilton, the

media love to hate

her.

* Both lists reflect searches from within South Africa


13/13

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Which other countries are searching for SA related topics:

1. South Africa

2. United Kingdom

3. Australia

4. Canada

5. United States6. Germany

7. France

8. Zimbabwe

9. Zambia

10. Uganda

11. Venezuela

Thabo Mbeki &Jacob Zuma FIFA World Cup 2010

1. South Africa

2. Australia

3. Canada

4. Ireland

5. United Kingdom6. India

7. United States

8. Italy

9. Germany

10. Turkey

Perhaps denotingSA citizens

overseas still

concerned about

the politics back

home

The search for

World Cup 2010 is

only going to rise

in the next year,

time to take noticeand get online

Documents

Zeitgeist Trends