CI
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Corporate Design
Was bedeutet Corporate Identity?
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2
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2p
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12
WA S W I L L I C H ?WA S K A N N I C H ?
W E R B I N I C H I N D E N A U G E N A N D E R E R ?
W E R W I L L I C H I N D E N A U G E N A N D E R E R S E I N ?
W E R B I N I C H ?
CI
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V I S U E L L E S E R S C H E I N U N G S B I L DCorporate Design
V E R H A LT E NCorporate Behaviour
KO M M U N I K AT I O NCorporate Communication
CI
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V I S U E L L E S E R S C H E I N U N G S B I L DCorporate Design
V E R H A LT E NCorporate Behaviour
KO M M U N I K AT I O NCorporate Communication
CILeitbild
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Leitbild
W E L C H E V I S I O N ?
W E L C H E P R O D U K T E ?
W E L C H E N S E R V I C E ?
W E L C H E M Ä R K T E ?
WA S W O L L E N W I R S E I N ?
W E R S I N D U N S E R E K U N D E N ?
W I E L A U T E N U N S E R E F Ü H R U N G S P R I N Z I P I E N ?
W E L C H E W E R T E S I N D U N S W I C H T I G ?
M OT TOP H I LO S O P H I E
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V E R H A LT E NCorporate Behaviour
KO M M U N I K AT I O NCorporate Communication
W E R B U N G & P R
Z I E L G R U P P E N
W E R T E
U N T E R N E H M E N S K U LT U R
V I S U E L L E S E R S C H E I N U N G S B I L DCorporate Design
CI
L O G O
H A U S FA R B E l S C H R I F T
G E S TA LT U N G S KO N S TA N T E N
I N N E N A R C H I T E K T U R
P R O D U K T- U N D V E R PA C K U N G S G E S TA LT U N G
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Was bedeutet Corporate Design?
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KO M M U N I K AT I O NCorporate Communication
W E R B U N G & P R
Z I E L G R U P P E N
V E R H A LT E NCorporate Behaviour
W E R T E
U - K U LT U R
CI
V I S U E L L E S E R S C H E I N U N G S B I L DCorporate Design
L O G O
H A U S FA R B E l S C H R I F T
G E S TA LT U N G S KO N S TA N T E N
I N N E N A R C H I T E K T U R
P R O D U K T- U N D V E R PA C K U N G S G E S TA LT U N G
CD
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O P T I S C H EP O S I T I O N I E R U N G & P R O F I L I E R U N G
A U F M E R K S A M K E I T S W E R T
P R Ä G N A N Z
E I G E N S TÄ N D I G K E I T
W I E D E R E R K E N N U N G S W E R T
L A N G L E B I G K E I T
VA R I AT I O N E N S - U N D A U S B A U FÄ H I G K E I T
Ä S T H E T I K
M O D E R N I TÄT l Z E I TG E M Ä S S
E M OT I O N A L E S T E U E R U N G
V I S UA L I S I E R U N G I N N E R E R H A LT U N G U N D W E R T V O R S T E L L U N G E N
CD
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Corporate Design Prozess
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P R O B L E MD E F I N I E R E N
R E C H E R C H E
A N A LY S EBRAINSTORMING
E N T W I C K L U N GI D E E
B E S P R E C H U N GF E E D B A C K
O P T I M I E R U N G
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2
2005201220031996191219081907190018961908
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0 5 0 0 1 0 0 0 1 5 0 0 2 0 0 0 2 5 0 0 3 0 0 0 3 5 0 0
2 0 1 2
2 0 1 1
E L E K T R O N I K
M E D I E N
C O M P U T E R
H O B BY l F R E I Z E I T
B E K L E I D U N G
M i l l .
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2
po
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DHL
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2
po
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2
po
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2
po
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2
Langenscheidt
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Milka
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Yellow Strom
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Beispiele Corporate (Re)Design
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po
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2
po
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2
po
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2
po
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2
po
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2
po
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2
po
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oneone Corporate Identity Image-Film
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T H A N K YO U V E R Y M U C H
Q U E L L E N :
T Y P O L E X I KO N W. B E I E R T O N E O N E A G E N T U R F Ü R KO M M U N I K AT I O NS T U D I O D U M B A RG A B L E R W I R T S C H A F T S L E X I KO NM A R K E N L E X I KO N . C O M
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