LEAN STARTUP Vortrag bei FRAppe am 17.6.2014

Paul Herwarth von Bittenfeld Seit 2003 Projektleitung und Geschftsfhrung fr Tochtergesellschaften der //SEIBERT/MEDIA GmbH. Initiator von Lean Startup Circle Rhein-Main und Rhein-Main- Startups.com Twitter: @pherwarth

https://www.flickr.com/photos/phobia/2308371224/

http://www.flickr.com/photos/betsyweber/6719450919/

1. Wortsinn

LEAN (PRODUCTION)https://www.flickr.com/photos/toyotauk/4711057629/

A STARTUP is an organization dedicated to creating something new under conditions of extreme uncertainty. - Eric Ries http://www.flickr.com/photos/mikebehnken/5007703932/

2. Vorgehen

http://www.flickr.com/photos/myfuturedotcom/6053042920/

BUILDLEARN MEASURE PRODUCT DATA IDEA

Minimum Viable MVP

Get out of the building! https://www.flickr.com/photos/tobiastoft/4356115459/

Persevere Pivot

Lean Canvas fr ein Social Media Tool Painful aggregation of data over different services Easy to use One-shop- stop for Social Media Metrics One tracking for all services Personal analytics dashboard Number of Active Users Revenue Scrum team financed by existing business Social Media Heavy User (Twitter, Facebook, ) Small businesses Hosting Development Freemium Micro payments Marketing Performance tweet 1 234 5 67 8 9

3. Beispiele

https://www.flickr.com/photos/smartjunco/3262564224/

http://www.flickr.com/photos/sea-turtle/5167883243/

https://www.flickr.com/photos/bigpinkcookie/401577225/

http://www.flickr.com/photos/eugeniot/7698510122/

LEAN STARTUP CIRCLE RHEIN-MAIN: www.leanstartup-frm.de Kontakt: Paul Herwarth von Bittenfeld Twitter (@pherwarth), XING, LinkedIn, Facebook