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Slides for a short talk that I gave at PrismCamp in Stuttgart: How can we "optimise" our messages so that our audience remembers them better and how can we encourage them to spread the message? Basically, this runs through the SUCCESs principles by Chip & Dan Heath and the STEPPS principles by Jonah Berger.
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Botschaften optimierenfür Erinnerung
und VerbreitungDirk Haun, PrismCamp Stuttgart, 2014-05-18
SimpleUnexpectedConcreteCredibleEmotionalStories
Simple
Einfach
Unexpected
Unerwartet
Concrete
Konkret
1000 songs in your pocket
Credible
Glaubwürdig
Emotional
Gefühle
Stories
Geschichten
SimpleUnexpectedConcreteCredibleEmotionalStories
Social CurrencyTriggersEmotionPublicPractical ValueStories
Social Currency
Triggers
Anstoß
Emotion
Gefühle
Public
Sichtbar
Practical Value
Praktischer Wert
Stories
Geschichten
SimpleUnexpectedConcreteCredibleEmotionalStories
Social CurrencyTriggersEmotionPublicPractical ValueStories
CreditsBooks:"Made to Stick" by Chip Heath & Dan Heath"Contagious" by Jonah Bergeralso mentioned: "Story Proof" by Kendall Haven
Photos (in order of appearance):Books photo by Dirk Haun,Enso by Alex Castro,Wondering by bigevil600,iPod product photo (c) Apple,Doctor writing down prognosis on medical chart by STEEX, iStockphoto file #15187147,Happy by godofilte,Reading... by nkzs,Euro 11 by wax115,Press for service by Tristan Ferne,Hammer by ZoofyTheJi,evil mac by ChrisDag
"Botschaften optimieren ...", a presentation by Dirk Haun, is licensed under a Creative Commons Attribution 4.0 International License.
