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Hallo erst mal. 1

Seminar Social Media Marketing

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Die Folien der Einführungsveranstaltung des Seminars im Studiengang E-Services der Hochschule der Medien Stuttgart (Sommersemester 2011).

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Page 1: Seminar Social Media Marketing

Hallo erst mal.

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„Social Media = Tools that help connect people.“In diesem Seminar: ein Ausschnitt. Konzentration zunächst auf FB & Twitter. Vorschläge werden gerne angenommen.http://www.slideshare.net/cc.becker/110319‐baw

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Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59‐68. doi: 10.1016/j.bushor.2009.09.003.Social Networks und Communitys als Chance für Non‐Profit‐Organisationen ‐http://www.slideshare.net/MichaelvanLaar/social‐networks‐und‐communitys‐als‐chance‐fr‐nonprofitorganisationen‐2314198

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1. Java A, Song X, Finin T, Tseng B. Why we twitter: understanding microbloggingusage and communities. Proceedings of the 9th WebKDD and 1st SNA‐KDD 2007 workshop on Web mining and social network analysis. 2007. Available at: http://portal.acm.org/citation.cfm?id=1348556.2. van Eimeren B, Frees B. Fast 50 Millionen Deutsche online – Multimedia für alle? Media Perspektiven. 2010;(7‐8):334‐349.3. Nielsen (2006) Participation Inequality: Encouraging More Users to Contributehttp://www.useit.com/alertbox/participation_inequality.html

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Syncapse Corp. (2011). Increasing Campaign Effectiveness with Social Media.

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http://www.slideshare.net/peoplebrowsr/a‐brief‐cartoon‐history‐of‐social‐networking‐19302011?from=ss_embed

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Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites. Journal of Computer‐Mediated Communication, 12(4), Facebook als Chance? http://www.bwlzweinull.de/index.php/2011/03/01/eine‐neue‐art‐der‐alphabetisierung/

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März 2011:Deutschland: 17,19 Mio. (+ 1,2 Mio. seit Februar 2011)Schweiz: 2,51 Mio.Österreich: 2,46 Mio. http://www.facebookbiz.de/artikel/facebook‐nutzerzahlen‐maerz‐2011

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Boyd, D., Golder, S., & Lotan, G. (2010). Tweet, tweet, retweet: Conversational aspects of retweeting on twitter. hicss (p. 1–10). IEEE Computer Society. Retrieved December 14, 2010, from http://www.computer.org/portal/web/csdl/doi/10.1109/HICSS.2010.412.

http://www.diosacommunications.com/twitterbestpractices.htmhttp://blog.twitter.com/2011/03/numbers.htmlhttp://techcrunch.com/2010/09/02/twitter‐stats/

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http://blog.sysomos.com/2011/03/15/non‐official‐twitter‐clients‐still‐widely‐used/

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Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. O'Reilly Media.

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http://off‐the‐record.de/2010/07/19/bvdw‐zehn‐regeln‐fuer‐social‐media‐mit‐bauchgefuehl‐und‐ratio/

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http://www.mindjumpers.com/blog/2010/10/hm%E2%80%99s‐use‐ofl‐media/1.10.2010http://www.youtube.com/watch?v=gza8dvN8Hkc ‐ Social Media Marketing in 3 minutes

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http://mashable.com/2011/03/22/tips‐brand‐facebook‐page/

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http://off‐the‐record.de/2010/07/28/old‐spice‐und‐der‐mythos‐des‐erfolgs‐im‐zeichen‐der‐gier/http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php

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http://www.zeit.de/digital/internet/2011‐03/guttenplag‐erfolgskriterien?page=allhttp://de.guttenplag.wikia.com/wiki/GuttenPlag_Wiki

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Social media Screw Ups ‐ A History ‐http://www.slideshare.net/socialmediainfluence/social‐media‐screw‐ups?from=ss_embed

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