Die B2B(2C) E-Commerce Infrastruktur der Zukunft

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  • ORIGAMMI

    B2B(2C) E-COMMERCE INFRASTRUCTURE OF THE FUTURE

  • A SEAMLESS AND ENGAGING E-COMMERCE EXPERIENCE

  • CUSTOMERS ARE PREDICTABLE

  • LOYALTY

    Consumer Online

    Consumer Offline

    EXHIBITION / SHOWROOM

    TARGETED VIA REMARKETING

    ORDER BROCHURE

    CONSULTING APPOINTMENT

    DELIVERY STATUS

    NEWSLETTER

    PURCHASEONLINE

    DELIVERY OF CARE PRODUCT

    PROSPECT SALES AFTER-SALESSALES AFTER SALES LOYALTYAWARENESS

    ON WEBSITE VIA GOOGLE

    INTEREST OF CONSUMER

    INSTALLATION ATHOME

    FEEDBACK& SERVICEMAKE

    APPOINTMENT

    INVOICE

    DELIVERY OF BROCHURE

    CONFIRMATION

  • Dealer Online

    Dealer Offline

    DEALEREXHIBITION

    PLANNINGAIDS

    ONLINE ADS

    AUTOMATED SURVEY

    ADDITIONAL SERVICE

    PROSPECT SALES AFTER SALES LOYALTYAWARENESS

    PRODUCT CONFIGURATION

    INFO ON B2B SHOP / PORTAL

    PICKUP AT POS INSTALLATION

    GOT FEEDBACK

    ASSIGNED TO OPPORTUNITY

  • WE HAVE THE FORMULA

  • PROMOTERS

    ATTRACT CONNECT & CONVERT

    CLOSE & DELIGHT

    VISITORS LEADS CUSTOMERS PROMOTERSSTRANGERS

    OUT- & INBOUND MARKETING CALLS-TO-ACTION AUTOMATION REPORTING

  • ATTRACT

    CONNECT & CONVERT

    CLOSE & DELIGHT

    Convert Leads to Loyal Customers

    Convert Strangers to Visitors

    Convert Visitors to Leads

  • FOR CONTENT CREATORS & ADMINS

    FOR DESIGNERS & DEVELOPERS

    FOR MARKETEERS

    Illustrations: 2016 eZ Systems AS

    CMS / ADMIN

    PLATFORM

    TOOLBOXPersonalization |

    Analytics | Marketing Automation | ...

    CUSTOMER DATA HUB

    YOUR

    SOF

    TWAR

    E

    AS A

    SER

    VICE

    PROV

    IDER

  • Persistence & IO SPI

    Public API

    REST APICMS / Admin

    END USERS

    Website / Shop

    Symfony2 Web Framework

    Twig Template Engine

    Platform Business Logic

    STORAGE

    ECHOO

    Admin Interface

    APIs

    Web Framework & Dev

    Kernel(s)

    Content & Data

    Customer Data Hub Marketing Automation, Personalization, ...MARKETEERS

    CONTENT CREATORS & ADMINS

    DESIGNERS & DEVELOPERS

    2016 eZ Systems AS

  • THE UNDERLYING MAGIC

  • Astina AG +41 44 271 16 10Hardturmstrasse 105 astina.ch8005 Zrich

    Anforderungen und Lsungsanstze(B2B) E-Commerce Architektur

    Matthias Alder05. Oktober 2016

  • Was sind die Anforderungenan eine E-Commerce Architektur?

  • Architektur?Interessiert mich nicht.

    Das macht unser Dienstleister

  • 4. Kosteneffizienz

  • 4. Kosteneffizienz3. Stabilitt

  • 4. Kosteneffizienz3. Stabilitt2. Nachhaltigkeit

  • 4. Kosteneffizienz3. Stabilitt2. Nachhaltigkeit1. Flexibilitt

  • Lsungsanstze

  • E-Commerce as a Service

    Kosteneffizienz Stabilitt Nachhaltigkeit Flexibilitt

    z. B. Shopify

    ++ (aber keine Kontrolle)?-

  • ERP

    CRMPIM

    Buchhaltung

  • E-Commerce Monolithz. B. Magento, Prestashop, Bigcommerce,...

    ERP

    PIM

    Buchhaltung

  • E-Commerce Monolith

    Kosteneffizienz Stabilitt Nachhaltigkeit Flexibilitt

    z. B. Magento

    - (Kostentreiber Datenredundanz)++-

  • Shop-System

  • ERP

    CRM

    CMS

    MAM

    PIM

  • E-Commerce als IntegrationslsungMiddleware, z. B. PALOMA

    ERP Webshop

    Public API

    MobileapplicationCRM

    PIM

    Buchhaltung

  • E-Commerce als Integrationslsung

    Kosteneffizienz Stabilitt Nachhaltigkeit Flexibilitt

    Middleware, z. B. PALOMA

    - (aber effiziente Prozesse)+++

  • Erfolgsfaktoren Internes Know-How auf Architektur-Ebene schaffen

    und langfristig sichern. Mit spezialisierten Dienstleistern arbeiten Organisation und Architektur aufeinander

    abstimmen. E-Commerce nicht in einem Fachbereich isolieren. Die E-Commerce-Architektur auf die

    Unternehmensstrategie abstimmen.

  • WHY RELEVANCE MATTERS

  • 94% OF CUSTOMERS HAVE DISCONTINUED COMMUNICATION WITH A COMPANY BECAUSE OF IRRELEVANT INFORMATION

    Blue Research, CEM deck, Personalization Study 2015

  • The path to 2020: Marketers seize the customer experience is an Economist Intelligence Unit report, sponsored by Marketo.

    A survey that included responses from 499 CMOs and senior marketing executives worldwide. Respondents are located in North America (27%), Europe (30%), Asia-Paci c (36%) and Rest of World (7%). More than 50% of survey respondents (52%) hail from companies with more than US$500m in revenue.In addition, a series of in-depth interviews with senior executives.

  • EVERY USER AND USER GROUP INTERACTS DIFFERENTLY

  • FEATURES B2C B2B

    Goals Product driven Relationship driven

    Order process Quick More steps, complex

    User Consumers dealer, well informed

    Frequency Less frequent Very regular base

    Stock Buys product on stock Busys product with longer delivery times

    Pricing strategies Standard pricing Individualized Pricing, Manufacturer Suggest Retail Price (MSRP) and Min. Adv. Price (MAP)

    Payments Creditcards Individual

    Buying decision Emotional, based on want and desire Planned and logical, based on needs

    Shipping Common carriers LTL, less than truckload, TL truckload, break quantities down by multiple ship dates

    Product variants Simple Complex and industry specific

    Packing Single units Minimums und case packs

  • 2016 B2B-Content Marketing Trends Survey - North America (1334 von 1521 Unternehmen in Nordamerika, betreiben aktiv Content Marketing)

    origammi.co/b2b-facts

    http://origammi.co/b2b-factshttp://origammi.co/b2b-facts

  • WE ADD SENSE