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DNX Workshop ★ Produktion und Selbstvermarktung von Videos und Filmen im Social Web - Andreas Jaritz

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N I C E T O M E E T I N G Y O U

Every movie tells a story

A N D R E A S J A R I T Z

N O M A D E A R T H M E D I A / L O T U S F I L M

b e y o n d . o l d y o u n g s e a . c o m

B U T H O W T O T E L L T H E S T O R Y O F A M O V I E ?

B E Y O N D . O L D Y O U N G S E A . C O M

Producer @ Nomad Earth Media

Co-Founder @

Andy Jaritz

twitter: andreasjaritz

A holistic approach to storytellingW H A T H A P P E N S B E F O R E A M O V I E ’ S R E L E A S E ?

Trailer

WATCH FULL MOVIE AT: OLDYOUNGSEA.COM

NOMAD EARTH /SPACES - ENTER TO WIN SPACES.NOMADEARTH.COM/WINNERSWEEK

So what’s that movie about?

T H E P R O J E C T ’ S C A N V A S

beyondmoviebeyond.oldyoungea.com BeyondTheOldTheYoungTheSea

M o r o c c o

K E Y F A C T S

W e s t e r n S a h a r a

M a u r i t a n i a

S e n e g a l

G a m b i a

beyondmovie

beyond.oldyoungea.com

BeyondTheOldTheYoungTheSea

An African Surf Documentary

L E T ’ S G O O N A M A K I N G - O F J O U R N E Y .

How’s that all coming together?

Concept

5 Years of Your Life

Pocket Money

Visual Identity

K E Y F A C T S

Partners

A Crazy Crew

Content Strategy

Shooting!

The Visual IdentityT H E P R O J E C T ’ S C A N V A S

C O R P O R A T E I D E N T I T Y - B R I E F I N G

Functional Design

Supports the Reception & Retention of the Project

Design Telling a Story

1

3

2

Creates a Unique Experience

4

Arabic North

Arabic Tiles & Patterns

Berber / Nomadic Lettering

Transition to & „Black Africa“

Tribal Lettering

Credits: Kristina Bartosova

Flags Patterns

Color Scheme Forms

Fonts

StanleyNeuzeit S LT Std

The Photo ConceptT H E L I T T L E B I G B R O T H E R S O F T H E M O V I E

P H O T O C O N C E P T - B R I E F I N G

Covers the Journey From North to South

Supports the Main Project

Works as a Separate Project

1

3

2

Conveys an Immediate (Documentary) Experience

4

Photo Credits: Judith Recher, Support: Felix Gänsicke, Andreas Jaritz

The Web StorytellingB U I L D I N G A C O N T E N T P O W E R H O U S E

F O R T H E M O V I E L A U N C H D I S T R I B U T E D C O N T E N T S T R A T E G Y

S T O R Y T E L L I N G - B R I E F I N G

Expands the Movie

Gives Deeper Insights Countries, People, Cultures

Follows the Geography

1

3

2

Prepares the Launch of the Movie

4

M o r o c c o

W e s t e r n S a h a r a

M a u r i t a n i a

S e n e g a l

G a m b i a

beyondmovie

beyond.oldyoungea.com

BeyondTheOldTheYoungTheSea

Telling the Story From North to South

S T E P 1 : C O N T E N T C R E A T I O N W O R K F L O W C H A R T

S T E P 2 : C O N T E N T C R E A T I O N O V E R V I E W A N D S I Z I N G

S T E P 3 : C O N T E N T C R E A T I O N - W O R K L O A D C A L C

S T E P 4 : C O S C H E D U L E - C O N T E N T P L A N & D I S T R I B U T I O N

O W N E D M E D I A - L O N G S T O R I E S

Visual Info

Insta // Web // FB // Twitter

Meme

Insta // Web // FB // Twitter

Story Post

FB // Twitter

Partner (Media)

Earned Media (PR)

The WebsiteT H E P R O J E C T ’ S H O M E B A S E

Wireframe Detailed Screen

DesignMockups

Credits: Wild.as / Kristina Bartosova

And the movie?W H E N C A N I S E E T H E M O V I E ?

Be patient! It’s not ready yet!

Here is where your questions start!

Would you like to join our journey?

beyondmoviebeyond.oldyoungea.com BeyondTheOldTheYoungTheSea

A N A F R I C A N S U R F D O C U M E N T A R Y

N I C E T O M E E T I N G Y O U

THANK YOU!

A N D R E A S J A R I T Z

N O M A D E A R T H M E D I A / L O T U S F I L M

Trailer