Make Europe´s B2B products accessible worldwide Peter F. Schmid, CEO • Berlin, 08th of June 2016

Marketplace model untapped for B2B products & services

2

May 2016, Hamburg

& 100+ e-commerce

shops per vertical

(fashion, consumer

electronics, food,

home & living,…)

+ fragmented

landscape of niche

supplier directories

and RFX platforms

Travel Real estate Cars Financials

Horizontals

…

…

Complex industrial

products & services

B2B

B2C

Standardized low margin <5% Complex high margin >20%

B2B online space for complex industrial products still to be captured

SME challenge

High matching challenge for

complex B2B products

• High customization need

• Essential part of

manufacturing process

• High spending

value and supplier

relationship need

SME needs

Time saving & convenience

• Suppliers:

Affordable online reach

• Purchasers:

Quick, industry

specific search

Purchasing confidence

• Suppliers:

Access to longterm

customers

• Purchasers:

Full market transparency

and supplier quality

assurance

wlw’s focus

Suppliers

• Provide leads to SMEs with

great economics

• One-stop solution with high

quality service

Purchasers

• Facetted product search,

specific to each category

• Full market penetration

for all product categories

• B2B products only, with key

purchasing criteria

at first sight

wlw addresses the major SME need when it comes to

advertise and purchase complex B2B products

3

May 2016, Hamburg

B2B Online portal usage of more than 800 decision makers in German mechanical engineering

SMEs (2015)

wlw is the #1 search destination for industrial B2B in DACH

4

May 2016, Hamburg

Source: Reichweitenanalyse Maschinenbau 2016, VDMA Verlag GmbH

2%

1%

1%

3%

3%

4%

3%

8%

19%

8%

10%

11%

12%

12%

15%

16%

29%

46%

technik-einkauf.de

industrystock.com

industrie.de

zuliefermarkt.de

mm-logistik.vogel.de

directindustry.de

maschinewerkzeug.de

vdi-nachrichten.com

wlw.de

Visted before Visited in last 14 days

wlw even

outperforms

most renown

industrial

news portal

Success factors

5

May 2016, Hamburg

1

530,000 suppliers

in 47,000 categories

2

1,300,000

genuine buyers every month

3

51,000,000

company contacts annually

4

Every minute wlw

generates about

100 contacts

5

Leading B2B marketplace in DACH:

revenue 2014 € 36,000,000

Shift from old company search to new product marketplace

6

May 2016, Hamburg

Products online within 9 months!

7

May 2016, Hamburg

0

3,4

Million

May 2016

Jul 2015

Marketplace-Share of total user interactions

8

May 2016, Hamburg

13,9%

20,7%

May 2016

Jan 2016

Europe’s industrial B2B online champion to be defined

9

May 2016, Hamburg

?

wlw in best position to become the industrial B2B online trade

gateway to and from Europe

Thank you! Do you have questions? Don‘t hesitate to contact me!