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Make Europe´s B2B products accessible worldwide Peter F. Schmid, CEO • Berlin, 08th of June 2016
Marketplace model untapped for B2B products & services
2
May 2016, Hamburg
& 100+ e-commerce
shops per vertical
(fashion, consumer
electronics, food,
home & living,…)
+ fragmented
landscape of niche
supplier directories
and RFX platforms
Travel Real estate Cars Financials
Horizontals
…
…
Complex industrial
products & services
B2B
B2C
Standardized low margin <5% Complex high margin >20%
B2B online space for complex industrial products still to be captured
SME challenge
High matching challenge for
complex B2B products
• High customization need
• Essential part of
manufacturing process
• High spending
value and supplier
relationship need
SME needs
Time saving & convenience
• Suppliers:
Affordable online reach
• Purchasers:
Quick, industry
specific search
Purchasing confidence
• Suppliers:
Access to longterm
customers
• Purchasers:
Full market transparency
and supplier quality
assurance
wlw’s focus
Suppliers
• Provide leads to SMEs with
great economics
• One-stop solution with high
quality service
Purchasers
• Facetted product search,
specific to each category
• Full market penetration
for all product categories
• B2B products only, with key
purchasing criteria
at first sight
wlw addresses the major SME need when it comes to
advertise and purchase complex B2B products
3
May 2016, Hamburg
B2B Online portal usage of more than 800 decision makers in German mechanical engineering
SMEs (2015)
wlw is the #1 search destination for industrial B2B in DACH
4
May 2016, Hamburg
Source: Reichweitenanalyse Maschinenbau 2016, VDMA Verlag GmbH
2%
1%
1%
3%
3%
4%
3%
8%
19%
8%
10%
11%
12%
12%
15%
16%
29%
46%
technik-einkauf.de
industrystock.com
industrie.de
zuliefermarkt.de
mm-logistik.vogel.de
directindustry.de
maschinewerkzeug.de
vdi-nachrichten.com
wlw.de
Visted before Visited in last 14 days
wlw even
outperforms
most renown
industrial
news portal
Success factors
5
May 2016, Hamburg
1
530,000 suppliers
in 47,000 categories
2
1,300,000
genuine buyers every month
3
51,000,000
company contacts annually
4
Every minute wlw
generates about
100 contacts
5
Leading B2B marketplace in DACH:
revenue 2014 € 36,000,000
Shift from old company search to new product marketplace
6
May 2016, Hamburg
Products online within 9 months!
7
May 2016, Hamburg
0
3,4
Million
May 2016
Jul 2015
Marketplace-Share of total user interactions
8
May 2016, Hamburg
13,9%
20,7%
May 2016
Jan 2016
Europe’s industrial B2B online champion to be defined
9
May 2016, Hamburg
?
wlw in best position to become the industrial B2B online trade
gateway to and from Europe
Thank you! Do you have questions? Don‘t hesitate to contact me!