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WHAT? HOW?
BEITRAG
STATUS-DIVDENDE
RETURN ONINVOLVEMENT MITMACHEN/
ENGAGEMENT
40-50% PASSIVE UNTERSTÜTZER
0,5-1% SUPERSTARS
5-10% AKTIVISITEN
10-15% BEITRAGENDE
10-20% ANTWORTER
20%TRITTBRETTFAHRER
DIE MECHANIK:ACTION AUGUST.
barackobama.com 16 Mio. EmailAdressen
36 Mio. FBFollower
DIGITAL-CAMPAIGNING KONKRET
tf35 Mio. Twitter
Follower
+74% OPENING, +70% CLICK-RATE*DURCH A/B TESTING.
* AM BEISPIEL EMAIL-KOMMUNIKATION EINES KUNDEN
EMAIL-MARKETING
VON GEFLOPPTEN NEWSLETTERN ZU MESSBARER
STEIGERUNG IN DER DIREKT-KOMMUNIKATION.
EMAIL FACBEOOK TWITTER
LANDING PAGE
DATENDATEN
EMAIL FACBEOOKTWITTER
LANDING PAGE
SHARING
CONTENT LANDING PAGE
CONTENT + DATEN
DATEN
1. TECHNOLOGY CAN‘T SAVE A BAD IDEA, BUT PUSH A GOOD ONE2. PEOPLE DON‘T CARE ABOUT INSTITUTIONS, THEY DO ABOUT INTERESTS3. PEOPLE DO NOT FOLLOW WHAT YOU DO, THE FOLLOW WHY YOU‘RE DOING IT4. KNOW HOW ARE YOU TALKING TO - IT‘S ABOUT DATA, DATA, DATA!5. KILL YOUR NEWSLETTERS AND START CONVERSATIONS6. MAKE A CLEAR CALL TO ACTION7. MAKE IT MEASURABLE AND SET SMALL VICTORIES ALONG THE PATH8. DON‘T LET THEM FEEL AS PART OF THE GAME - MAKE THEM A PART!9. TEST AND MONITOR EVERYTHING10. DON’T QUIT. NEVER.
Key Takeaways
