Hybrid Clouds und die Vorteile eine Brokerage Architektur

Maximilian Ahrens Email: ahrens@zimory.com

Agenda

I.  Who we are

II.  Cloud Architectures

III. Hybrid Clouds

IV. Brokerage

2

Innovation Based on Tier-1 Experience

•  Founded in 2007 as a spin off from DT Labs •  Headquartered in Berlin, Germany •  Offices in Zurich, Switzerland and Minsk,

Belarus

Investors Customers

             

           

               

3

Gartner named Zimory as 1 of the 5 Cool Vendors in Cloud Management

Zimory named a leader for Cloud Management Technologies and Cloud Service Enablement.

Analysts Insight on Zimory Cloud Suite

4

5

Our Product in an Overview

Manage

Connect

Gateway

Publish Service Bus

The Editions Enterprise Edition The enterprise edition is a best practice setup for enterprise internal cloud usage. Zimorys Cloud Suite allows especially to: 1.  Integrate with the various existing

environments by supporting all relevant underlying technologies and providing many API integration points

2.  Connect to the globally available datacenters with very little effort and with no homogenization project

Manage: -  Full BSS stack with multi-tenant Cloud

Frontend and API Connect: -  Full OSS stack with flexible integration

structure for various underlying technologies -  Underlying modules for network (Gateway),

storage (Storage), configuration management (CMDB) and simple integration of unmanaged hypervisors(Virtualize)

Publish: -  PaaS / SaaS enabler for publishing of

applications and ready made systems in the distributed cloud

-  Automatically distributes Application Plugins which can automate in VM operations such as application installations.

Service Bus Storage

Virtualize CMDB

Provider Grade Architecture: Nearly all modules can be deployed in an 1...n relationship to adopt to the customers requirements.

Provider Edition The provider edition is focused to provide all possible variants of cloud services for enterprise end-customers. That means: 1.  Different operational models: public

(multi-tenant), hybrid and virtual-private (mega-tenant) models are supported

2.  Full support of world wide distributed systems in multiple locations

3.  Full flexibility in the supported charge-back models are supported allowing a better market differentiation

Marketplace Edition The marketplace edition is a function-limited version to support the Cloud Exchange concept. Buyers run only the Zimory Connect component, every Seller runs the Connect component and it’s sub component. The Manage and Connect modules can be dynamically connected by the marketplace engine after contract closure.

Zimory Cloud Suite Overview

Agenda

I.  Who we are

II.  Cloud Architectures

III. Hybrid Clouds

IV. Brokerage

6

Cloud Computing…

SaaS •  Applications on demand •  Mostly interesting for

SMEs or horizontal applications

PaaS •  Platform to execute source

code directly •  Mostly interesting for the

implementation of consumer services

IaaS •  Platform for the execution of

virtual machines •  For all applications with

dynamic demand

Res

pons

ibilt

y

LOC

K-IN

Dynamic, self-managed, pay per use

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Cloud Computing Modelle Different Delivery Models

Private Cloud: - Within the enterprise facilities - Shared between the companies sub-organizations

Provider Cloud: - Fully multi-tenant environment - Limited influence of single users

Hybrid Cloud: - Resource from a private and a provider cloud - Integrated resource management

Virtual Private Cloud: - Shared platform with a fully separated BSS stacks

Service Structure on top of IaaS

Basic Infrastructure Management: provisioning of Storage, Compute and Network in a distributed and

heterogenous environment

Managed IaaS

PaaS SaaS

autonomously functioning product

Enabling functionality for customer implementation

Service Types – additional capabilities from the IaaS stack

• Core system changes without root permissions from API and Portal

• Adding access to cross-customer systems (e.g. monitoring)

Managed IaaS

•  Infrastructure for automatic deployment of applications within a virtual machine

•  Infrastructure supporting automated data-load and end-user access integration

PaaS

• Customization of frontend possible to address different user types (AppStore)

• Billing model flexibility supporting SaaS models

SaaS

A lot of options for the user

IaaS Managed IaaS PaaS SaaS

Provider

Virtual Private

Private

Hybrid

Adding complexity, gaining options

Add

ing

com

plex

ity,

gain

ing

optio

ns

Hybrid Solutions are the most complex ones, but the best one if the complexity is manageable.

Influ

ence

on

lega

l, co

mm

erci

al

deci

sion

Influence on functional evaluation

Agenda

I.  Who we are

II.  Cloud Architectures

III. Hybrid Clouds

IV. Brokerage

12

Hybrid Cloud Solution Basic architectural requirement

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BSS

OSS

True hybrid clouds

•  Integration – Different resource pools (sub-clouds) can be

transparently bridged •  Abstraction

– Users don’t necessarily see the different resource pools – resource scheduling will work across the entire environment

•  Controlled –  Legal / Commercial requirements can be

controlled without direct user knowledge

Agenda

I.  Who we are

II.  Cloud Architectures

III. Hybrid Clouds

IV. Brokerage

15

The benefit of a hybrid cloud is substantially reduced by the cost of connection

RFI/ RFP Legal Assessment

Establishment of SLA

Monitoring of completion of contractual obligations

Duration Duration Duration Duration

1 2 3 4

March 2012

Provider Downsides

§ Customers are hard to convince to use another cloud provider when they had chosen one already

§ Substantial cost of sales need to be invested in order to lower entry barriers

Cloud Service Consumer Downsides

§ Result is often a single vendor strategy

§ Complexity to make services comparable

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Hybrid Cloud is only the technology – Commercial process

is very complex

The commercial and technical process is a one time effort.

One-time: review the conditions of the brokerage service

One time: set up neutral cloud architecture software

A change of supplier is without any complexity

2

§ New customer channel § Specific cloud solutions (e.g. high-

performance) can fit in a complete cloud service landscape for the customer

§ Risk mitigation § Cost optimization § Performance optimization

Provider advantages Cloud Service Consumer Advantages

March 2012

On-demand resources in case of vendor failures

1

Brokerage Architecture covers as well technical as commercial

process

March 2012

Storage Compute Network Compute Network Storage

Local Management Local Management

Zimory Connect Zimory Connect

Zimory Manage

External User

Internal User Zimory Manage: -  Provides access

for users -  Contains user

data -  Manages end

user pricing -  Orchestrates

different connections

Zimory Connect: -  Bridgehead to

underlying infrastructure management

-  Control-point for technical offering

-  Customer segregation capability

Zimory Architecture allows a truly integrated Brokerage Architecture

Zimory Publish

Internet

Zimory Publish: -  Provides capabilities to publish

services, applications etc -  Provides chargeback control -  Can be used by ISV, Provider

or Consumer

Thank you for your attention!

Maximilian Ahrens Email: ahrens@zimory.com

We help enterprises on the right way in the cloud – if you have questions don’t hesitate to contact me any time