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presentation in the business track
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Basel | September 2009
INSM.de as first 4.0 Enterprise reference
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About what we talk …
01 old & new INSM website
02 reasons to choose Magnolia
03 multi-client capability
04 project management experience
a
Die hier erarbeiteten Gedanken und Vorschläge sind geistiges Eigentum der Aperto AG und unterliegen dem Urheberrecht.Jede ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
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Full service provider for digital communication
� Founded in 1995
� 7.4 Mil. € total revenue
� 100 employees
� Top 25 agency in Germany
Our Services
� Consulting and Strategy
� Design & Information architecture
� Technology and Hosting
� Editorial text
� Online Marketing Services
Facts & figures
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Aperto & Magnolia A sucessfull partnership since 2006
� Certified Partner since 2007
� Experience with 15 projects based on Magnolia CMS so far, e.g.
� Siemens Home Appliances
� Deutschland Card (Bertelsmann)
� Frankfurt School of Finance & Management
� Joint product development of the version 4.0,
especially Standard Templating Kit
� Worldwide first implementation of a project
based on Magnolia 4.0 (www.insm.de)
The site before relaunchDezember 2008
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The old startpage
� Made in 2002
� No modern look&feel
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Concept & Content
� Navigation was not developed with the content
� 3000 sites of content
� Only a few sites can be found via navigation
� No INSM editorial concept
� no emotions
� text deserts
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Aperto CMS
� High development costs
� No product development
� Costs for different project needs
� No predefined templates
� Dynamic & external data
� inefficient maintenance
� Teaser & articles has to
be entered separately
� maintenance needs 4 times
longer (switch frontend / backend)
Reasons to choose Magnolia …
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The site after Relaunch
April 2004
� Magnolia 4.0 Enterprise Edition
� New design
� New site structure
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Reasons to choose Magnolia
� Commercial Product
� Upgrade capabilities
� Vendor Support
� Open Source / Java
� Separate Instances for Author &
Live
� Scalability
� reliability / Loadbalancer
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Reasons to choose Magnolia
Magnolia Backend
� Frontend editing
� Automatic teaser
generation for section-sites
� Cut/Copy site structure
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Reasons to choose Magnolia
Standard Templating Kit (STK)
� Pool with 17 Templates (SEO/BITV)
� Conception: Initial Definitions
� Raster
� hor./vert. Navigation
� Marginale column
� Design: Styledefinition (CSS)
� For the INSM
� 12 Templates
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Reasons to choose Magnolia
Standard Templating Kit (STK)
� Pool with 17 Templates (SEO/BITV)
� Conception: Initial Definitions
� Raster
� hor./vert. Navigation
� Marginale column
� Design: Styledefinition (CSS)
� For the INSM
� 12 Templates
� 6 Templates build by our own
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Reasons to choose Magnolia
Standard Templating Kit (STK)
� Pool with 17 Templates (SEO/BITV)
� Conception: Initial Definitions
� Raster
� hor./vert. Navigation
� Marginale column
� Design: Styledefinition (CSS)
� For the INSM
� 12 Templates
� 6 Templates build by our own
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Reasons to choose Magnolia
Key Functionalities
Screenshot Backend� Category cloud
� Comments
� News-Overview (Standard in Version 4.1)
� Event-Overview (Standard in Version 4.1)
� RSS Import / Export
� Glossary Extension
� Newsletter
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Reasons to choose Magnolia
Key Functionalities
Screenshot Backend� Category cloud
� Comments
� News-Overview (Standard in Version 4.1)
� Event-Overview (Standard in Version 4.1)
� RSS Import / Export
� Glossary Extension
� Newsletter
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Reasons to choose Magnolia
Key Functionalities
Screenshot Backend� Category cloud
� Comments
� News-Overview
� Event-Overview (Standard in Version 4.1)
� RSS Import / Export
� Glossary Extension
� Newsletter
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Reasons to choose Magnolia
Key Functionalities
Screenshot Backend� Category cloud
� Comments
� News-Overview
� Event-Overview
� RSS Import / Export
� Glossary Extension
� Newsletter
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Reasons to choose Magnolia
Key Functionalities
Screenshot Backend� Category cloud
� Comments
� News-Overview
� Event-Overview
� RSS Import / Export
� Glossary Extension
� Newsletter
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Screenshot Backend� Category cloud
� Comments
� News-Overview
� Event-Overview
� RSS Import / Export
� Glossary Extension
Reasons to choose Magnolia
Key Functionalities
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� ASP Interface
� Interface Test with INSM Newsletter after Relaunch
� Standard in Version 4.1
� Prices:
Reasons to choose Magnolia
modularity – Campaign Monitor
multi-client capability …
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multi-client capability
www.insm-bayern.de
� Cloning sites in a few days
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� Doughter design in a few hours
multi-client capability
www.einstieg-in-arbeit.de
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multi-client capability
www.insm-newsroom.de
� Newsroom as Extension
� RSS Import Modul
project management experience …
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project management experience
Screenshot Backend� Specialist Groups: Conception / Design / Frontend / Backend / PM
� No Waterfall
� STK experience
� Groups work parallel
at the prototype
� Scrum orientated
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project management experience
Screenshot Backend� Specialist Groups: Conception / Design / Frontend / Backend / PM
� No Waterfall
� STK experience
� Groups work parallel
at the prototype
� Scrum orientated
30
project management experience
Screenshot Backend� Specialist Groups: Conception / Design / Frontend / Backend / PM
� No Waterfall
� STK experience
� Groups work parallel
at the prototype
� Scrum orientated
� Less effort in man days
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Learnings & Recommendations
� Much effort at the beginning of the project
� More projects – more efficient teamwork
� Assemble know how
� Faster results in a project
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Technical Track
� Aperto Experience Report: Developing with Magnolia 4.0 / STK
� Time: 14:50 - 15:35
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Thank you
Hendrik KaiserSenior Project manager
Email: [email protected]
Phone: +49 (0)30 28 39 21-425
Fax: +49 (0)30 28 39 21-29
Aperto AG - In der Pianofabrik
Chausseestr. 510115 Berlin