Mobile Social Networks - peperonity.com - Mobile Media Summit 2008

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Lecture at Medienforum.NRW 2008, Mobile Media Summit, 'Mobile Social Web - Web 2.0 für die Hosentasche', 2008.06.11

Text of Mobile Social Networks - peperonity.com - Mobile Media Summit 2008

Microsoft PowerPoint - 2008.06.11 peperoni.de MK Mobile Summit.pptx

3. Mobile Media Summit

Mobile Social Web Web 2.0 fr die Hosentasche

s

Maciej KuszpaGrnder und GeschftsfhrerGrnder und Geschftsfhrer

Peperoni Mobile & Internet Software GmbH

Tradition meets Future

Maciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 2/12

Focus on user generated content

Send in picturesInstructionSend new images with MMS to this short code:

Page editorCreate new page Title: MondaySubtitle:

40410 (standard rate)

Your pictures will then appear in "My area" and can then be distributed

it

Pic: img_0234.jpg Text: Today I was out ...

Options Back

on your site.

Options BackAdd picture

Maciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 3/12

White-Label-Solutions and own Brand

Welcome to the UK's most popular mobile community currently featuring 180,405 members! o2 customers send pics and vids to 55555 (MMS standard rate)>> Grab your myWAP shirtTuinig dreams peperonity.com Homeg

>> Latest video uploads>> Upload your pics and vids

523.644 members inside! Join now!

Site of the week-caro-loves-you-

peperonity.com Home

O2 UKO2 UK

Most Pageviewsdreamteam

Recently modifieddj-nick

More toplists

TIM GRTIM GR

O2 UKO2 UK More toplists My area

peperonity.compeperonity.com

Maciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 4/12

Top10 mobile sites in

Indonesia South AfricaIndia

Rank Site

1 orkut com

Rank Site

1 friendster com

Rank Site

1 facebook com

Indonesia South AfricaIndia

1 orkut.com

2 google.com

3 h

1 friendster.com

2 yahoo.com

3 l

1 facebook.com

2 google.com

3 h3 yahoo.com

4 peperonity.com

3 google.com

4 peperonity.com

3 yahoo.com

4 peperonity.com

5 mobile9.com

6 mocospace.com

5 getjar.com

6 mig33.com

5 mocospace.com

6 gumtree.co.za

7 160by2.com

8 mobango.com

7 mocospace.com

8 itsmy.com

7 wikipedia.org

8 itsmy.com

9 itsmy.com

10 indianrail.gov.in

9 mobile9.com

10 kaskus.us

9 bbc.co.uk

10 webmail.co.za

Source: http://www.opera.com/mobile_reportMaciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 5/12

on deck is history but please not too fast

MNO MVNOMNO MVNO

Maciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 6/12

off deck players take over but which one will make it?

Brands Search engineBrands Search engine

Maciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 7/12

Devices Content Web 2 0 Mobile 2 0

off deck players take over but which one will make it?

Devices Content Web 2.0 Mobile 2.0

Maciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 8/12

Social/UGC and Search rules the net

German Top10 mobile siteGerman Top10 web sites German Top10 mobile siteRank Site

1 google de

German Top10 web sitesRank Site

1 google de 1 google.de

2 studivz.net

3 wer kennt wen de

1 google.de

2 youtube.com

3 ebay de 3 werkenntwen.de

4 jappy.de

5 schuelervz net

3 ebay.de

4 google.com

5 yahoo com 5 schuelervz.net

6 web.de

7 i l d

5 yahoo.com

6 wikipedia.org

7 di 7 spiegel.de

8 gmx.de

7 studivz.net

8 gmx.de

9 lokalisten.de

10 sport1.de

9 web.de

10 schuelervz.net

Sources: http://www.alexa.com and http://www.opera.com/mobile_reportMaciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 9/12

Social/UGC and Search rules the net

India Top10 mobile sitesIndia Top10 web sites India Top10 mobile sitesRank Site

1 orkut com

India Top10 web sitesRank Site

1 google co in 1 orkut.com

2 google.com

3 yahoo com

1 google.co.in

2 yahoo.com

3 google com 3 yahoo.com

4 peperonity.com

5 mobile9 com

3 google.com

4 orkut.com

5 youtube com 5 mobile9.com

6 mocospace.com

7 160b 2

5 youtube.com

6 rediff.com

7 id h 7 160by2.com

8 mobango.com

7 rapidshare.com

8 blogger.com

9 itsmy.com

10 indianrail.gov.in

9 live.com

10 msn.com

Sources: http://www.alexa.com and http://www.opera.com/mobile_reportMaciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 10/12

Mobile 2.0 is not that easy

Maciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 11/12

Maciej Kuszpa www.peperoni.de www.kuszpa.com 2008.06.11 medienforum.nrw 12/12