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This is Strateco´s Sales, BD & Marktintg Services Presentation.
>> Unsere Kompetenz ist Ihr Wettbewerbsvorteil <<
Service Portfolio Marketing & Business Development
Bad Homburg, Juli 2008
2>> Unsere Kompetenz ist Ihr Wettbewerbsvorteil <<04/07/23
About STRATECO…
We may not be the biggest…
…but often just right!
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What sets us apart…
We listen!
We identify problems! We present solutions!
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What we do…
We create Marketing. Holistic.
Each client is an individual – and brings unique challenges with them. We envisage the situation from your perspective, take into consideration your processes and requirements and develop a tailor made solution. From conception through to realisation. Covering all meaningful channels and through the adoption of helpful technology. Step by step. Keeping your goals firmly in focus!
STRATECO – Your „Marketing Solution Provider“
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What we do…
We create Marketing. Intelligent.
It is possible to achieve great effect with a small output. „The choice of weapon“ is most decisive in determining the outcome of a campaign. That's why we are at the fore of current topics – irrespective of „social networks“ or „mobile marketing“. Our distinct technological competence helps us gain a better understanding of your product, effectively communicate your message and reach your targeted audience.
STRATECO – Your „Marketing Solution Provider™“
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What we do…
We create Marketing. Measurable.
Measurable results from our projects are of great significance. Not only to measure the success of a project, but also to effectively steer a campaign during its course. In the end your budget should be used to greatest effect. With our data and project management solutions we ensure that even the simplest of contacts can result in a long-term customer relationships.
STRATECO – Your „Marketing Solution Provider™“
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What we do…
We create Marketing. For you too!
We are already looking forward to it!
STRATECO – Your „Marketing Solution Provider™“
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Details Customer Satisfaction Tools
Creation research concept including data ascertainment(CAPI face to face/ CATI/ online/ desk research )Interpretation of outcome (e.g. statistics, presentations) Promotion outcome (e.g. white papers, marketing campaigns)
Quantitative & qualitative researchInterviews (in-person & phone)Opinions pollsSurveys (web-based) Questionnaires Discussion groups
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Sample: Aspect CSI (Consumer Satisfaction Index)
Consumer Satisfaction Survey Concept: consumer view vs. CC manager view Identification of statements Translation of statements into indexes Development of campaign to promote outcome
Campaign Multilevel marketing campaign Survey & Campaign conducted in 9 countries Attitudinal segmentation / consumer classification Contact Center Report Card Confront CC Managers with common misapprehensions
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Sample: Aspect CSI (Consumer Satisfaction Index)
Customer‘s expectations
multi-level marketing campaign
Consumer segmentation
>> Unsere Kompetenz ist Ihr Wettbewerbsvorteil <<
References
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References – B2B focussed
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Sample – Artwork (1) Several Ad & Online Campaigns plus Microsites on Call Center Software
Customer:Aspect Software
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Sample – Artwork (2) Promotional Campaign onSpeech Technology &
Automation
Performed as Post Card Campaign
and Advertisement in Magazines
Customer: Initiative VOICE BUSINESS
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Sample – Web-Development
» Campaign related Website » www.callcept.de/aspect/aspectevents/aspectPE/index.php» www.mariokart-racingdays.de/root/index.php
» Microsite for Event-Registration» www.customerday.com/2008/
» Event Websites» www.voiceday.com» www.voice-roadshow.de
» Community Websites» www.speech-community.com (english)» www.voice-community.de (german)
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From a single stand…
…Holistic Events, Congresses & Tradeshows
(concept & organisation)
Sample – Event
Trailer about VoiceDays (performed since 2004): www.voicedays.de/index.aspx?page=217 (IE only)
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…some more impressions:
>> Unsere Kompetenz ist Ihr Wettbewerbsvorteil <<
STRATECO - Facts
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» Strateco is a cross between a management consulting company and a marketing agency
» Located in Bad Homburg (near Frankfurt)
» Comprised of 3 managing partners, 30 employees and a large pool of experienced and multinational freelancers (German, English, French, Dutch, Italian, Spanish) for project based cooperation
» Over five years of technology marketing experience within the B2B-segment - working with major players in the industry such as Aspect Software, Genesys, Nortel, Deutsche Telekom/T-Com and Verint.
Fact Sheet
20>> Unsere Kompetenz ist Ihr Wettbewerbsvorteil <<04/07/23
Position
Project- lifecycle
Man
agem
ent
focu
s
Vision Strategy Concept Realisation
results-oriented
integrated
Consulting Company
Web-AgencySystem-Integrator
Software-Company
as “Consulting-Agency”
21>> Unsere Kompetenz ist Ihr Wettbewerbsvorteil <<04/07/23
STRATECO – overall scope
Business Intelligence & Data Management Solutions» Financial planning tools» Reporting solutions» Management information systems» Customers: Credit Suisse, CSFB, Morgan Stanley, Ernst & Young, …
Business Process Management» Project management » Process analytics and optimization» Database and workflow platform development» Customers: Bentley Motors, Disney, E.ON, Hasbro, Philips, Thomas Cook…
Marketing & Business Development» Sales & Marketing strategies» Marketing services & support» Enabling Technologies» Customers: Aspect, Genesys, IBM, Nortel, Nuance, Siemens, T-Com,
VoiceObjects…
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Portfolio – Marketing & Business Development
Strategy Consulting
Surveys &
Analyses
EventManagem
ent
Direct Marketin
g
PublicRelatio
ns
OnlineMarketin
g
Technology
Marketing Services
23>> Unsere Kompetenz ist Ihr Wettbewerbsvorteil <<04/07/23
Portfolio – Marketing & Business Development
Strategy Consulting
Surveys &
Analyses
EventManagem
ent
Direct Marketin
g
PublicRelatio
ns
OnlineMarketin
g
Technology
Marketing Services
Development of Sales and Marketing StrategiesBusiness Segment Planning
Auditing
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Portfolio – Marketing & Business Development
Survey & Analyses
EventManageme
nt
Direct Marketi
ng
PublicRelation
s
OnlineMarketing
Strategy Consulting
TechnologieeinsatzMarketing Services
» Feasibility» Market & Industry» Competitive» Technology» Whitepapers» Ad-hoc Research» Market research» Customer Satisfaction
» Conception» Realization» Congress» Tradeshows» Customer Events» Roadshows» Incentives» Seminars» Venue Research» Event Support
» Conception» Creation » Production» Text» Mail-campaigns» Telemarketing» Data management» Quality control» Performance review
» Conception» Website-Creation» E-Mail Campaign» Newsletter» Banners & Adverts» Mobile Marketing » Usability Tests» Quality Control» Performance review
» Media relations» Publications» Online PR » Roundtables» Press Clippings» Copy writing» Coaching» Integrated communication
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Portfolio – Marketing & Business Development
Strategy Consulting
Surveys &
Analyses
EventManagem
ent
Direct Marketin
g
PublicRelatio
ns
OnlineMarketin
g
Technology
Marketing Services
» Business Intelligence» MIS Applications» Data Management» Scorecard Solutions
» Website & CMS» PMP Platform» Analyse Tools
» Mobile Solutions» CRM Applications» Newsletter Engines» Contact Centre Solutions
26>> Unsere Kompetenz ist Ihr Wettbewerbsvorteil <<04/07/23
Contact
Mark GutmannSenior Consultant
Strateco GmbH & Co. KGKaiser-Friedrich-Promenade 45D-61348 Bad Homburg v.d.H.
Fon: +49-(0)6172-9959-520Fax: +49-(0)6172-9959-599
Jens W. KlemannManaging Partner
Strateco GmbH & Co. KGKaiser-Friedrich-Promenade 45D-61348 Bad Homburg v.d.H.
Fon: +49-(0)6172-9959-501Fax: +49-(0)6172-9959-599