Sc Mbd Portfolio 2009 Eng Mg

>> Unsere Kompetenz ist Ihr Wettbewerbsvorteil <<

Service Portfolio Marketing & Business Development

Bad Homburg, Juli 2008

2>> Unsere Kompetenz ist Ihr Wettbewerbsvorteil <<04/07/23

About STRATECO…

We may not be the biggest…

…but often just right!


What sets us apart…

We listen!

We identify problems! We present solutions!


What we do…

We create Marketing. Holistic.

Each client is an individual – and brings unique challenges with them. We envisage the situation from your perspective, take into consideration your processes and requirements and develop a tailor made solution. From conception through to realisation. Covering all meaningful channels and through the adoption of helpful technology. Step by step. Keeping your goals firmly in focus!

STRATECO – Your „Marketing Solution Provider“


What we do…

We create Marketing. Intelligent.

It is possible to achieve great effect with a small output. „The choice of weapon“ is most decisive in determining the outcome of a campaign. That's why we are at the fore of current topics – irrespective of „social networks“ or „mobile marketing“. Our distinct technological competence helps us gain a better understanding of your product, effectively communicate your message and reach your targeted audience.

STRATECO – Your „Marketing Solution Provider™“


What we do…

We create Marketing. Measurable.

Measurable results from our projects are of great significance. Not only to measure the success of a project, but also to effectively steer a campaign during its course. In the end your budget should be used to greatest effect. With our data and project management solutions we ensure that even the simplest of contacts can result in a long-term customer relationships.



What we do…

We create Marketing. For you too!

We are already looking forward to it!



Details Customer Satisfaction Tools

Creation research concept including data ascertainment(CAPI face to face/ CATI/ online/ desk research )Interpretation of outcome (e.g. statistics, presentations) Promotion outcome (e.g. white papers, marketing campaigns)

Quantitative & qualitative researchInterviews (in-person & phone)Opinions pollsSurveys (web-based) Questionnaires Discussion groups


Sample: Aspect CSI (Consumer Satisfaction Index)

Consumer Satisfaction Survey Concept: consumer view vs. CC manager view Identification of statements Translation of statements into indexes Development of campaign to promote outcome

Campaign Multilevel marketing campaign Survey & Campaign conducted in 9 countries Attitudinal segmentation / consumer classification Contact Center Report Card Confront CC Managers with common misapprehensions


Sample: Aspect CSI (Consumer Satisfaction Index)

Customer‘s expectations

multi-level marketing campaign

Consumer segmentation


References


References – B2B focussed


Sample – Artwork (1) Several Ad & Online Campaigns plus Microsites on Call Center Software

Customer:Aspect Software


Sample – Artwork (2) Promotional Campaign onSpeech Technology &

Automation

Performed as Post Card Campaign

and Advertisement in Magazines

Customer: Initiative VOICE BUSINESS


Sample – Web-Development

» Campaign related Website » www.callcept.de/aspect/aspectevents/aspectPE/index.php» www.mariokart-racingdays.de/root/index.php

» Microsite for Event-Registration» www.customerday.com/2008/

» Event Websites» www.voiceday.com» www.voice-roadshow.de

» Community Websites» www.speech-community.com (english)» www.voice-community.de (german)


From a single stand…

…Holistic Events, Congresses & Tradeshows

(concept & organisation)

Sample – Event

Trailer about VoiceDays (performed since 2004): www.voicedays.de/index.aspx?page=217 (IE only)


…some more impressions:


STRATECO - Facts


» Strateco is a cross between a management consulting company and a marketing agency

» Located in Bad Homburg (near Frankfurt)

» Comprised of 3 managing partners, 30 employees and a large pool of experienced and multinational freelancers (German, English, French, Dutch, Italian, Spanish) for project based cooperation

» Over five years of technology marketing experience within the B2B-segment - working with major players in the industry such as Aspect Software, Genesys, Nortel, Deutsche Telekom/T-Com and Verint.

Fact Sheet


Position

Project- lifecycle

Man

agem

ent

focu

s

Vision Strategy Concept Realisation

results-oriented

integrated

Consulting Company

Web-AgencySystem-Integrator

Software-Company

as “Consulting-Agency”


STRATECO – overall scope

Business Intelligence & Data Management Solutions» Financial planning tools» Reporting solutions» Management information systems» Customers: Credit Suisse, CSFB, Morgan Stanley, Ernst & Young, …

Business Process Management» Project management » Process analytics and optimization» Database and workflow platform development» Customers: Bentley Motors, Disney, E.ON, Hasbro, Philips, Thomas Cook…

Marketing & Business Development» Sales & Marketing strategies» Marketing services & support» Enabling Technologies» Customers: Aspect, Genesys, IBM, Nortel, Nuance, Siemens, T-Com,

VoiceObjects…


Portfolio – Marketing & Business Development

Strategy Consulting

Surveys &

Analyses

EventManagem

ent

Direct Marketin

g

PublicRelatio

ns

OnlineMarketin

g

Technology

Marketing Services



Strategy Consulting

Surveys &

Analyses

EventManagem

ent

Direct Marketin

g

PublicRelatio

ns

OnlineMarketin

g

Technology

Marketing Services

Development of Sales and Marketing StrategiesBusiness Segment Planning

Auditing



Survey & Analyses

EventManageme

nt

Direct Marketi

ng

PublicRelation

s

OnlineMarketing

Strategy Consulting

TechnologieeinsatzMarketing Services

» Feasibility» Market & Industry» Competitive» Technology» Whitepapers» Ad-hoc Research» Market research» Customer Satisfaction

» Conception» Realization» Congress» Tradeshows» Customer Events» Roadshows» Incentives» Seminars» Venue Research» Event Support

» Conception» Creation » Production» Text» Mail-campaigns» Telemarketing» Data management» Quality control» Performance review

» Conception» Website-Creation» E-Mail Campaign» Newsletter» Banners & Adverts» Mobile Marketing » Usability Tests» Quality Control» Performance review

» Media relations» Publications» Online PR » Roundtables» Press Clippings» Copy writing» Coaching» Integrated communication



Strategy Consulting

Surveys &

Analyses

EventManagem

ent

Direct Marketin

g

PublicRelatio

ns

OnlineMarketin

g

Technology

Marketing Services

» Business Intelligence» MIS Applications» Data Management» Scorecard Solutions

» Website & CMS» PMP Platform» Analyse Tools

» Mobile Solutions» CRM Applications» Newsletter Engines» Contact Centre Solutions


Contact

Mark GutmannSenior Consultant

Strateco GmbH & Co. KGKaiser-Friedrich-Promenade 45D-61348 Bad Homburg v.d.H.

Fon: +49-(0)6172-9959-520Fax: +49-(0)6172-9959-599

[email protected]

Jens W. KlemannManaging Partner

Strateco GmbH & Co. KGKaiser-Friedrich-Promenade 45D-61348 Bad Homburg v.d.H.

Fon: +49-(0)6172-9959-501Fax: +49-(0)6172-9959-599

[email protected]

Sc Mbd Portfolio 2009 Eng Mg

Text of Sc Mbd Portfolio 2009 Eng Mg

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