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Wikipedia and beyond: Incentivizing engagement Nicole Ebber Wikimedia Deutschland Gesellschaft zur Förderung Freien Wissens e.V. http://etherpad.wikimedia.org/ incentives

Wikipedia and beyond: Incentivizing engagement

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Can contests, prizes and money engage people in contributing to the Wikipedia/Wikimedia and other free projects? We all are always looking for new and better ways to motivate people to contribute to WP/WM projects. Wikimedia Germany has tried different methods and I’d like to share and discuss some of our diverse experiences. My goal for these 30 minutes is that we all leave with inspiration for increasing engagement.

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Page 1: Wikipedia and beyond: Incentivizing engagement

Wikipedia and beyond: Incentivizing engagement 

Nicole EbberWikimedia Deutschland

Gesellschaft zur Förderung Freien Wissens e.V.

http://etherpad.wikimedia.org/incentives

Page 2: Wikipedia and beyond: Incentivizing engagement

About Wikimedia Deutschland e.V.

Founded in 2004 Approved non-profit organisation Berlin office Staff of 20 employees 1200+ members (as of July 2011) Thousands of volunteers

Page 3: Wikipedia and beyond: Incentivizing engagement

Volunteers

What they spend on the WM projects: Passion Knowledge Skills Time

How we support them: Infrastructure Communication Experience Money

Page 4: Wikipedia and beyond: Incentivizing engagement

What motivates you to contribute?

I want to support Free Knowledge I like being part of a bigger whole My work is appreciated I want to help others ‘cause it’s fun, and my friends are here I like competing with others I can win a prize

Page 5: Wikipedia and beyond: Incentivizing engagement

Zedler-Medal (2007-2010)

Goal: Engage external experts Best scientific (Natural Science, Humanities)

Wikipedia articles Frist prize: 2 x 2,000 €, sponsored by

partners Enhanced promotion 30 submissions per year Nearly only Wikipedians Goals not reached Relaunch in 2011: Zedler Award for Free

Knowledge

Page 6: Wikipedia and beyond: Incentivizing engagement

Zedler-Medal (2007-2010)

CC-BY-SA, Wikimedia Commons, Elya

CC-BY-SA-3.0, Wikimedia Commons , Raimond Spekking

Page 7: Wikipedia and beyond: Incentivizing engagement

WissensWert (2010)

Kick-start ideas to become great Free Knowledge projects

Grant: up to 5,000 € per project 93 submissions Mostly from non-Wikipedians Jury + open voting: 8 projects financed and

supervised Nice Social Media coverage To be optimized and continued in 2011  

Page 8: Wikipedia and beyond: Incentivizing engagement

CC-BY, Wikipedia, Daniel Christensen

CC-BY-SA, Wikimedia Commons, Elya

Page 9: Wikipedia and beyond: Incentivizing engagement

Wiki loves Monuments (2010-2011)

Photo contest for monuments in NL Everyone can participate iPad, non-monetary prizes Hunting and gathering! 12,500 submitted photos Nice press coverage 2011: European contest

Page 10: Wikipedia and beyond: Incentivizing engagement

Three kinds of contests and prizes:

2,000 € prize for one article and one person

5,000 € grant to realize a project, collaboratively

non-monetary prizes for hunting & gathering

Page 11: Wikipedia and beyond: Incentivizing engagement

Wikimedia DeutschlandGesellschaft zur Förderung Freien

Wissens e.V.

Further information:http://wikimedia.de

http://etherpad.wikimedia.org/incentives

Contact: [email protected]

Twitter: @WikimediaDEFacebook: WMDEev

Page 12: Wikipedia and beyond: Incentivizing engagement

What is your experience with competitions and incentives?

Wikimedia Italy Wikimedia UK Wikimedia Czech Wikimedia Nederland YOU? Be bold! Try sth new :)

CC-BY-SA, Flickr, opensourceway

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THANKS!  

Unless otherwise noted, this presentation is licensed under the

Creative Commons BY-SA 3.0 license.