cscheiner documents

Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles Christian W. Scheiner, Christian V. Baccarella, Timm Trefzger & Kai-Ingo
Marketing Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles Christian W. Scheiner, Christian V. Baccarella, Timm Trefzger & Kai-Ingo