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Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
2 Millionen Anfragenfür 5000 Sitzplätze
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Text
bekannt begehrlich
Wednesday, June 1, 2011
Eine Marke verdient oder verliert am Netzwerk - immer
Dr. Christoph Engl | Südtirol Marketing Gesellschaft
Am Beispiel des Destinationsmarketings in Südtirol
Wednesday, June 1, 2011
Wednesday, June 1, 2011
In Zukunft wird es nicht mehr das Hauptanliegen sein, an jeden Ort der
Erde zu reisen.
Das Hauptinteresse wird sein, ob es sich lohnt, dort anzukommen.
Hermann Löns
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Welches Bild von uns sollenwir den Kunden zeigen?
Wednesday, June 1, 2011
Welches Bild sollen die
Kunden von uns haben?
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Welches Gefühl sollen die
Kunden von uns haben?
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Südtirol wird zum begehrtestenLebensraum in Europa
Wednesday, June 1, 2011
Themen vernetzen
1Die relevanten
Wednesday, June 1, 2011
GIORGIO ARMANI
Wednesday, June 1, 2011
Südtirol
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Südtirol ist die kontrastreiche Symbiose aus alpin und mediterran, Spontaneität und Verlässlichkeit, Natur und Kultur
Wednesday, June 1, 2011
Menschen verbinden
2Die richtigen
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1960 20101990
50 Jahre
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Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
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38.000 Südtirol-Bilder
156.000 Südtirol-Bilder
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Reden - zuhören
3Weniger
mehr
Wednesday, June 1, 2011
“Exodus”, 1961
Ernest Goldmann
Wednesday, June 1, 2011
“The Social Network”, 2011
Trent Reznor, Atticus Ross
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Karten Navigation
Themenwelten
Angebote
UnterkunftAngebote
ThemenWelt 1
Shop Artikel
Soziale Netzwerke
Südtirol Communities
www. . . info
Partner Extranet
Südtirol bewegt
ThemenWelt 2
...
ThemenWelt ...
...
Kampagne 1
Kampagne 2
Kampagne 3Angebote
Angebote
Angebote
Reiseberichte (Blog-Stil)
Culturonda
RedaktionenMobile
Applikationen
Wednesday, June 1, 2011
Wednesday, June 1, 2011
45.000 Fans
1.200 followers
36.000 Bewertungen
Wednesday, June 1, 2011
4.000 täglich aktiv
80% Journalisten
Weiterempfehlung zu 100%:
94%
Wednesday, June 1, 2011
Die einzig relevanten
Pluszahlen sind
jene, die eine Destination in
den Köpfen der Kunden
verankert hat
Pluszahlen
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
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Wednesday, June 1, 2011
455 posts
250 Emails
10 Anrufe
25 Leserbriefe
Ergebnis nach 5 Tagen
Wednesday, June 1, 2011
Marketing ist ein
Kampf um die Wahrnehmung,
nicht der Wahrheit.
Jack Trout
Wednesday, June 1, 2011
Wednesday, June 1, 2011
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