Die folgende Liste enthält alle Weblinks aus dem Buch ......Die folgende Liste enthält alle...

Die folgende Liste enthält alle Weblinks aus dem Buch „Think Content!“ (2. Auflage), sortiert nach Kapiteln.

Geleitwort des Fachgutachters

http://www.toushenne.de

Vorwort

http://www.miriam-loeffler.com

https://www.linkedin.com/in/miriam-loeffler/

http://www.irenemichl.at

http://www.facebook.com/ContentQueenIreneMichl

Kapitel 1, Einführung in »Think Content!«

http://www.internetlivestats.com/

https://www.horizont.net/marketing/nachrichten/Alarmierende-Studie-74-Prozent-aller-Marken-weltweit-sind-ueberfluessig-145817

https://www.meaningful-brands.com/en

http://storage.pardot.com/8582/164666/GCII_EN_ROI_Good_vs_Great.pdf

http://sixrevisions.com/content-strategy/the-web-strategy-pyramid-a-well-balanced-web-strategy

http://www.seonick.net/kristina-halvorson-interview/#axzz2lZJ0j8mv

http://contentmarketinginstitute.com/2013/10/2014-b2b-content-marketing-research

http://www.sproutcontent.com/blog/bid/141975/12-Inspiring-Content-Marketing-Quotes-From-the-Experts-and-a-Rockstar

http://lucidplot.com/2012/10/18/content-strategy-fear

http://www.rheinwerk-verlag.de/think-content_4127

Kapitel 2, Einführung in die Content-Strategie

http://boxesandarrows.com/content-strategy-the-philosophy-of-data

http://www.braintraffic.com

http://www.braintraffic.com/blog/what-is-content-strategy

https://wittenbrink.net/lostandfound/content-strategie-als-service-design/

https://www.braintraffic.com/blog/new-thinking-brain-traffics-content-strategy-quad

http://communicateskills.com/2012/10/01/i-believe-in-little-moo

http://www.linkedin.com/pulse/29-amazing-content-marketing-quotes-inspire-you-michael-brenner

http://alistapart.com/article/thedisciplineofcontentstrategy

https://www.slideshare.net/mprofs/b2b-content-marketing-2018-benchmarks-budgets-trends-north-america

http://www.cmsmyth.com/2012/05/the-myth-of-the-perfect-content-strategy-methodology

http://pr-blogger.de/2013/11/01/ibm-ohne-content-strategie-funktionierts-nicht-mehr

Kapitel 3, Recherche und Analyse – Ihre stetigen Begleiter

http://www.gutefrage.net

http://www.quora.com

https://de.statista.com/themen/2841/social-media-in-oesterreich/

http://www.hotjar.com

https://t3n.de/news/tools-fuer-online-umfragen-561288/

http://www.appinio.com

https://www.optimalworkshop.com/optimalsort

https://matomo.org

https://siteimprove.com/de-at/

http://brandwatch.com

http://Social-Searcher.com

https://blog.atms.at/customer-journey-mapping-anleitung

https://econsultancy.com/reports/understanding-the-customer-journey/

https://youtu.be/QckIzHC99Xc

http://usability-testessen.org/infos

Kapitel 4, Unternehmensziele

https://de.wikipedia.org/wiki/SMART_(Projektmanagement)

Kapitel 5, Die zentrale Rolle der Zielgruppe

http://bit.ly/VGkxoR

http://meedia.de/2017/05/02/heiterkeit-verwirrung-furcht-emotionen-verhelfen-content-gefuehrten-marketing-kampagnen-zum-erfolg/

https://www.salesforce.com/au/blog/2016/11/5-ways-to-supercharge-your-customer-experience.html

http://de.slideshare.net/toddwarfel/data-driven-personas

http://www.usablebrands.ch

https://offers.hubspot.de/kostenlose-vorlage-buyer-personas

http://tonyzambito.com/10-ways-b2b-buyers-deeply-buyer-persona-canvas/

https://en.wikipedia.org/wiki/Business_Model_Canvas

https://contentmarketinginstitute.com/2018/02/brands-marketing-process

http://tonyzambito.com/wp-content/uploads/2013/05/Buyer-Persona-Canvas.jpg

http://www.makemypersona.com

http://www.personapp.io

http://www.xtensio.com/user-persona

https://www.nymphenburg.de/limbic-map.html

http://www.scompler.com

http://www.funkschau.de/telekommunikation/artikel/123883/

Kapitel 6, Marke und Botschaften

https://www.slideshare.net/nickblack/brand-trust-the-six-drivers-of-trust-2193957/12-83

http://www.apple.com

http://www.cards.appropriateinc.com

https://www.nymphenburg.de/limbic-map.html

Kapitel 7, Content-Strategie-Statement

http://braintraffic.com/blog/core-strategy-vs-strategic-priorities-which-is-right-for-you

Kapitel 8, Content-Audit

http://contentmarketinginstitute.com/2018/02/content-audit-hours/

http://contentmarketinginstitute.com/2015/12/content-inventories-audits/

http://www.screamingfrog.co.uk/seo-spider

http://www.intermot.de

http://www.contentstrategyalliance.com/csa-best-practices/csa-handbook/

http://www.vogue.de

http://contentmarketinginstitute.com/2011/04/valuable-content-checklist

https://dynomapper.com/blog/12-content-audits/283-top-content-audit-tools

https://www.linkedin.com/groups/1879338

http://www.screamingfrog.co.uk/seo-spider

http://www.content-insight.com

http://www.blazecontent.com

http://www.dynomapper.com/features/content-audit

http://www.urlprofiler.com

http://www.tools.seochat.com/tools/online-crawl-google-sitemap-generator

http://www.seitenreport.de

http://www.seorch.de

https://chrome.google.com/webstore/detail/page-analytics-by-google/fnbdnhhicmebfgdgglcdacdapkcihcoh

https://www.concured.com

Kapitel 9, Content-Planung

http://adage.com/article/ken-wheaton/r-word-simple-solution-cut-complexity/303811/

https://www.mckinsey.com/industries/retail/our-insights/the-three-cs-of-customer-satisfaction-consistency-consistency-consistency

https://www.katholische-kirche-steiermark.at/404

http://www.eichmeier.de/journal/content-optimierung-welche-reihenfolge-ist-die-beste/

https://www.zielbar.de/magazin/content-zukunft-9715/

http://en.wikipedia.org/wiki/70/20/10_Model

http://bit.ly/n9oq2j

http://www.brainyquote.com/quotes/quotes/d/davidogilv161497.html

http://www.google.de/alerts

http://www.social-searcher.com

http://www.talkwalker.com

https://feedly.com

https://trends.google.de/trends

https://answerthepublic.com

https://keywordtool.io

https://neilpatel.com/ubersuggest

http://buzzsumo.com

https://de.quora.com/

https://scompler.com/themenscore/

http://www.MarkLivesAtIkea.com

https://images.derstandard.at/2018/10/03/DERSTANDARDSonderthemen2018181003.pdf

https://derstandard.at/2000052552893/Themenprodukte

http://offers.hubspot.com/101-marketing-quotes

https://www.randomhouse.de/Buch/Der-Ernaehrungskompass/Bas-Kast/C-Bertelsmann/e507906.rhd

https://www.randomhouse.de/Paperback/Der-Ernaehrungskompass-Das-Kochbuch/Bas-Kast/C-Bertelsmann/e553853.rhd

http://www.outbrain.com

https://www.1und1.at/digitalguide/online-marketing/suchmaschinenmarketing/content-curation-tools-im-vergleich/

https://getpocket.com

https://www.quora.com

https://upcontent.com

https://paper.li

https://snip.ly

https://triberr.com

http://www.scoop.it

http://www.curata.com

http://www.feedly.com

http://www.google.at/alerts

http://www.socialmention.com

https://help.twitter.com/de/using-twitter/twitter-lists

http://www.evernote.com

https://pr-blogger.de/2017/02/14/content-strategie-warum-sich-die-content-review-lohnt/

http://contentmarketinginstitute.com/2017/12/content-marketing-predictions-2018

http://www.brightcove.com/de

http://about.autoscout24.com/de-at/au-press/au-press-news-as24.aspx?pid=598708

http://contentmarketinginstitute.com/2013/06/remarkable-stolen-content-marketing-ideas

http://www.verticalmeasures.com/content-editorial-calendar-template

https://trello.com

http://www.divvyhq.com

http://www.ganttproject.biz

Kapitel 10, Content-Produktion

http://www.curata.com

http://www.curata.com/blog/generate-more-leads-with-data-driven-content-marketing/

http://www.acrolinx.de

http://www.gathercontent.com

http://www.scompler.com

https://onlinemarketing.de/news/seo-10-essentielle-trends-searchmetrics-summit-2017

https://translate.google.com/

http://www.deepl.com/translator

http://www.dasauge.de

http://blog.anneschueller.de/user-generated-content-wie-sie-menschen-fuer-die-content-produktion-gewinnen/

http://www.hotjar.com

https://www.hotjar.com/grow-your-saas-startup/

http://www.Hitrecord.org

http://www.textbroker.de

http://www.99designs.de

http://www.designenlassen.de

http://www.designcrowd.de

https://scompler.com

http://gathercontent.com

https://www.hubspot.com

https://de.contentbird.io

http://www.trello.com

Kapitel 11, Content Management

https://www.zielbar.de/magazin/redaktion-content-marketing-tipps-11965

https://docs.google.com/spreadsheets/d/1CW8bBG6PsPb_nhAsKHSk7F8FqcbLEyZMfgPXf4ZVSY8/edit?usp=sharing

http://blogs.bath.ac.uk/fedstaff/2017/03/17/why-i-mostly-like-using-the-new-cms/

https://alistapart.com/article/content-modelling-a-master-skill

http://www.schema.org

https://developers.google.com/search/docs/guides/search-gallery

http://ogp.me

https://developers.facebook.com/tools/debug/

https://cards-dev.twitter.com/validator

https://www.omnigroup.com/omnifocus

https://wedoist.com

http://www.getflow.com

http://www.5pmweb.com

http://basecamp.com

http://slack.com

http://www.fanpagekarma.com

http://www.coschedule.com

http://www.buffer.com

http://www.hootsuite.com

Kapitel 12, Content-Strategie-Controlling

http://www.greenadz.de/wp-content/uploads/2017/09/COMAE-2017-Hauptergebnisse.pdf

http://www.Databox.com

http://www.klipfolio.com

http://www.cyfe.com

http://www.growthbot.org

https://de.wikipedia.org/wiki/Net_Promoter_Score

http://www.curata.com/blog/generate-more-leads-with-data-driven-content-marketing/

https://blog.hubspot.de/marketing/content-scoring

https://www.curata.com/files/infographics/Content-Marketing-Metrics-and-Analytics-Model.pdf

http://support.google.com/google-ads/answer/6268632

https://marketingplatform.google.com/about/

http://www.Siteliner.com

http://www.Copyscape.com

https://developers.google.com/speed/pagespeed/insights/

https://www.webpagetest.org/

https://testmysite.thinkwithgoogle.com

http://search.google.com/search-console/about

http://www.sistrix.de

http://www.searchmetrics.com

http://www.fanpagekarma.com

http://www.monitoring-blog.de

http://on.fb.me/1aMZxJG

http://www.monitoring-blog.de/2012/12/social-media-erfolgsmessung-schematische-kpi-pyramide

https://www.futurebiz.de/artikel/mehr-follower-kein-instagram-marketing-ziel

https://pr-blogger.de/2018/01/31/peter-gentsch-kuenstliche-intelligenz-sales-marketing-service/

Kapitel 13, Content ist Teamsport

https://theidgroup.co.uk/2014/05/13/talking-content-interview-with-todd-wheatland/

http://uxmag.com/articles/get-your-content-strategy-out-of-the-drawer-with-governance

http://www.goodreads.com/quotes/538013-in-my-experience-the-content-strategist-is-a-rare-breed

Kapitel 14, Customer Experience

https://www.forbes.com/sites/oracle/2015/08/20/customer-service-is-the-new-marketing/

https://www.zielbar.de/magazin/redaktion-content-marketing-tipps-11965

https://www.salesforce.com/au/form/pdf/state-of-the-connected-customer-s.jsp

http://www.wien.gv.at/bot

http://www.wien.at

https://pages.onespot.com/rs/745-SIY-586/images/OneSpot-Content-Personalization-Fact-Pack-Final.pdf

https://etailment.de/news/stories/Personalisierung-Wenn-die-Daten-den-Kunden-verstehen-2371

https://www.thinkwithgoogle.com/marketing-resources/micro-moments/future-of-marketing-machine-learning-micro-moments/

https://medium.com/airbnb-engineering/listing-embeddings-for-similar-listing-recommendations-and-real-time-personalization-in-search-601172f7603e

https://wwwimages2.adobe.com/content/dam/acom/uk/modal-offers/pdfs/Econsultancy-2018-Digital-Trends.pdf

https://www.bundesfachstelle-barrierefreiheit.de/DE/Praxishilfen/Informationstechnik/Testen/testen_node

http://www.w3.org/WAI/ER/tools

http://www.siteimprove.com

https://help.twitter.com/de/using-twitter/picture-descriptions

https://help.instagram.com/503708446705527

https://de.statista.com/statistik/daten/studie/247948/umfrage/anzahl-der-sehbehinderten-in-deutschland-nach-schwere-der-behinderung/

http://www.gehoerlosen-bund.de/faq/geh%C3%B6rlosigkeit

https://onlinemarketing.de/news/7-gruende-untertitel-video-muss

Kapitel 15, Agiles Arbeiten in der Content-Strategie

https://www.faktenkontor.de/tag/social-media-atlas

https://www.forbes.com/sites/jenniferrooney/2014/04/15/applying-agile-methodology-to-marketing-can-pay-dividends-survey/#2628b6216acd

http://www.agilemarketingmanifesto.org

http://www.agilemanifesto.org

http://www.wiwo.de/unternehmen/it/werbesprech-zuckerbergs-regeln/6208134-2.html

https://marketeer.kapost.com/applying-scrum-principles-to-content-marketing/

http://www.trello.com

https://www.takeoffpr.com/blog/scrum-im-inbound-marketing

http://www.kanbanize.com/de

Kapitel 16, Content im Marketing

https://www.bostoninteractive.com/blog/marketing/10-content-marketing-quotes

http://contentmarketinginstitute.com/2008/01/seth-godin-cont

https://www.contentmarketingawards.com/categories

https://www.best-of-content-marketing.com/wp-content/uploads/2019/01/190107_BCM-2019_Kategorien_mit_Beschreibungen.pdf

http://www.contentmarketinginstitute.com

https://contentmarketinginstitute.com/2017/05/content-marketing-just-marketing

http://www.craigbailey.net/content-is-king-by-bill-gates

http://www.schwarzkopf.de

http://www.schwarzkopf.de

http://www.Zielbar.de

https://www.zielbar.de/magazin/content-marketing-interview-9699/

http://www.hubspot.com

http://www.pardot.com

http://www.emarsys.com/de-at

http://www.percolate.com

https://de.marketo.com/

http://contentmarketinginstitute.com/2013/02/top-content-marketing-questions-quick-answers

Kapitel 17, Content verbreiten – relevante Kommunikationskanäle

https://de.statista.com/statistik/daten/studie/876487/umfrage/nutzung-von-podcasts-in-deutschland/

https://de.statista.com/statistik/daten/studie/876497/umfrage/nutzung-von-podcasts-nach-situationen-in-deutschland/

https://de.statista.com/statistik/daten/studie/876505/umfrage/haeufigkeit-der-nutzung-von-podcasts-in-deutschland/

https://de.statista.com/statistik/daten/studie/876512/umfrage/bevorzugte-tageszeit-zur-nutzung-von-podcasts-in-deutschland/

https://www.slideshare.net/mprofs/b2b-content-marketing-2018-benchmarks-budgets-trends-north-america

https://gastronews.wien/2017/12/alexa-als-digitaler-mitarbeiter-im-zeitgeist-vienna/

https://de.statista.com/statistik/daten/studie/796823/umfrage/gruende-der-bevorzugung-von-sprachassistenten-gegenueber-personal-weltweit/

https://de.statista.com/statistik/daten/studie/746534/umfrage/nutzung-von-twitter-in-oesterreich-nach-funktionen/

http://www.medium.com

http://www.outbrain.de

http://www.plista.com

https://www.taboola.com/

https://www.koelnkomm.de/snack-content-info-der-whatsapp-video-newsletter

http://www.growthbot.org

https://twitter.com/MessengerPeople/status/966803773657141248

http://www.zertifikate.commerzbank.de/whatsapp

http://www.greenadz.de/wp-content/uploads/2017/09/COMAE-2017-Hauptergebnisse.pdf

http://www.allfacebook.de/mobile-2/augmented-reality-ads

https://www.wuv.de/medien/was_das_werbemedium_zeitung_ausmacht

http://contentmarketinginstitute.com/2012/07/creating-a-content-marketing-channel-plan

Kapitel 18, Unternehmens-Website

http://www.smashingmagazine.com/2010/01/06/lorem-ipsum-killing-designs

https://gathercontent.com/content-strategy-for-website-projects

http://www.zeichenschatz.net/blog/web/webdesigner-keine-angst-vor-content.html

http://www.pardo.ch

https://think.storage.googleapis.com/images/micromoments-guide-to-winning-shift-to-mobile-download.pdf

https://twitter.com/markonen/status/282427136009175040

Kapitel 19, Unternehmensblogs

http://pr-blogger.de/2013/10/30/10-tipps-fur-das-schreiben-in-corporate-blogs

http://www.keksblog.com

https://www.bloggerabc.de/keksblog-unternehmensblog-erfolg-interview-anita-freitag-meyer/

https://www.keksblog.com

https://www.facebook.com/groups/contentstrategists/permalink/1836631593056219/

https://www.onlyinyourstate.com/kansas/ks-bucket-list

http://pr-blogger.de/2012/07/18/warum-das-corporate-blogging-besser-als-facebook-ist

http://www.gabor.de/gabor-magazin

http://github.com

https://contentmarketinginstitute.com/2019/01/content-trends-2019/

Kapitel 20, Content goes Social Media

http://www.facebook.com/DBPersonenverkehr

http://www.facebook.com/deutschebahn

http://www.facebook.com/DBKarriere

http://www.ruth.schoellhammer.de

http://www.facebook.com

http://www.xing.de

http://www.linkedin.com

http://www.instagram.com

http://www.pinterest.com

http://www.youtube.com

http://www.vimeo.de

http://www.twitch.tv

http://www.gutefrage.net

http://www.wer-weiss-was.de

http://www.chefkoch.de/groups

http://www.motor-talk.de

http://www.de.quora.com

http://www.reddit.com

http://www.slideshare.net

http://www.flickr.com

http://www.tumblr.com

http://www.medium.com

http://www.whatsapp.com

http://www.snapchat.com

http://www.messenger.com

http://www.slack.com

http://www.tripadvisor.at

http://www.tripadvisor.de

http://www.kununu.com

http://www.twitter.com

http://www.wikipedia.de

https://www.facebook.com/DeutscheBankAG/

https://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/

https://de.wikipedia.org/wiki/Internetph%C3%A4nomen

http://www.koelnkomm.de

Kapitel 21, Content für Google?

http://googlewebmastercentral-de.blogspot.com/2011/05/weitere-tipps-zur-erstellung-qualitativ.html

https://blog.google/products/search/reintroduction-googles-featured-snippets/

http://www.schema.org

https://www.ampproject.org/

https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

https://de.statista.com/statistik/daten/studie/225953/umfrage/die-weltweit-meistgenutzten-suchmaschinen/

http://www.techdivision.com/blog/die-200-parameter-des-google-algorithmus

https://www.searchmetrics.com/de/knowledge-base/ranking-faktoren-branchen/

https://www.google.com/search/howsearchworks

http://scribecontent.com/downloads/How-to-Create-Compelling-Content.pdf

http://www.answerthepublic.com

https://www.sem-deutschland.de/seo-firma-fur-nachhaltige-suchmaschinenoptimierung/seo-glossar/suchmaschinenoptimierung-seo/

https://www.facebook.com/gary/videos/10155784286938350/

https://marketingland.com/google-io-177651

https://www.brightlocal.com/2017/09/13/how-to-optimize-for-voice-search/

https://www.gartner.com/smarterwithgartner/gartner-predicts-a-virtual-world-of-exponential-change/

https://www.youtube.com/watch?v=ogfYd705cRs

https://www.thinkwithgoogle.com/intl/de-de/insights/kundeneinblicke/5-wege-wie-sprachassistenten-das-konsumentenverhalten-veraendern/

https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf

https://backlinko.com/voice-search-seo-study

http://www.keywordtool.io

https://moz.com/blog/how-voice-search-will-change-digital-marketing-for-the-better

https://search.google.com/test/mobile-friendly

Kapitel 22, Content Seeding, enthält keine URLs.

Kapitel 23, Influencer und Markenbotschafter

https://www.bvdw.org/presse/detail/artikel/jeder-sechste-kauft-ein-produkt-das-er-zuvor-bei-einem-influencer-sah-1/

https://de.statista.com/statistik/daten/studie/543605/umfrage/verteilung-der-nutzer-von-social-media-plattformen-nach-altersgruppen-in-deutschland/

https://www.mcschindler.com/das-jobbotschafter-programm-von-otto-wird-ein-jahr-alt-ein-einblick-und-die-6-profile

http://www.facebook.com/influencerperlen

https://swat.io/de/verwalten/10-influencer-plattformen/

Kapitel 24, Storytelling – Erzählkunst im Marketing

http://www.fastcocreate.com/1680581/why-storytelling-is-the-ultimate-weapon

https://www.youtube.com/watch?v=zqnFkXfPrnY

http://www.youtube.com/watch?v=R55e-uHQna0

http://www.callruby.com

http://www.hornbach.de/cms/de/de/aktuelles/hornbach_hammer/hornbach_hammer.html

http://www.youtube.com/watch?v=H2EPyH9EZBg

https://www.gardena.com/de/gartenmagazin/aktuelles/alles-im-gruenen/

http://www.vccp.com

http://bit.ly/14FWXMR

http://www.comparethemarket.com

http://www.comparethemeerkat.com

http://www.twitter.com/Aleksandr_Orlov

http://www.youtube.com/watch?v=M0mXUC0cUPg

http://www.comparethemeerkat.com

https://en.wikipedia.org/wiki/Compare_the_Meerkat#Commercial_success

https://www.omt.de/online-marketing-trends

Kapitel 25, Content-Lookbook

https://www.aphorismen.de/zitat/176571

http://www.horizont.net/aktuell/specials/pages/protected/Marketiers-brauchen-mehr-Eier-Die-besten-Sprueche-vom-Deutschen-

Medienkongress_112427.html

http://www.contentmarketingawards.com

http://www.best-of-content-marketing.com

https://www.youtube.com/watch?v=mkQcP7V-WRw

https://youtu.be/47HjDSqYV7k

https://www.wuv.de/digital/influencer_wagen_die_chio_schaerfe_challenge

http://www.virtual-identity.com

https://report.stnet.ch/de/

https://report.stnet.ch/de/2017/orf-zeigt-schweizer-kulturlandschaft

https://www.business-punk.com/2018/07/stabilo-highlight-the-remarkable

https://www.adsoftheworld.com/campaign/stabilo-boss-ddb-06-2018

https://www.velux.at/indoorgeneration

https://invidis.de/2018/03/dooh-content-alle-reden-vom-wetter-auch-ebay-in-uk/

https://contentmarketinginstitute.com/2018/02/case-studies-marketing/

https://www.linkedin.com/pulse/new-free-high-impact-corporate-presentation-template-from-jeffery/

https://contentmarketinginstitute.com/2018/02/winery-content-video/

https://youtu.be/CBdg-lTYO7U

https://www.youtube.com/watch?time_continue=4&v=xR8K1bto-KM

https://www.karkalis-communications.com/de/cases/das-duell-der-maschinen/

https://www.facebook.com/19Crimes/videos/1545101695586695/

http://www.zuteuer.ch

https://www.youtube.com/watch?v=YWx4TIoYIIg&feature=youtu.be

http://www.roadstars.mercedes-benz.com

https://www.otto.de/soulfully/

http://bit.ly/nJK2IV

http://bit.ly/n9oq2j

http://contentmarketinginstitute.com/2012/01/coca-cola-content-marketing-20-20

http://www.coca-cola-deutschland.de/media-newsroom

https://de.wikipedia.org/wiki/Red_Bull_

https://www.trend.at/service/die-redaktion-empfiehlt/red-bull-stratos-daten-fakten-sprung-343655

https://www.youtube.com/watch?v=FHtvDA0W34I

https://en.wikipedia.org/wiki/The_Best_Job_in_the_World_(advertising)

http://www.tourism.australia.com/en/about/our-campaigns/past-campaigns/best-jobs.html

http://www.youtube.com/watch?v=GcCXPO68_CU

http://www.business-punk.com/2019/06/norderney-werde-inselblogger

https://basecamp.com

https://www.youtube.com/watch?v=NK-T_t166TY

https://blog.klm.com/sherlock-to-the-rescue

http://www.interactivemedia-foundation.com/de/projekte/ninette

https://ninette.berlin/graphicnovel/graphicnovel_episode2/index.html#de/episode-2/chapter-1

http://www.freerice.com

https://beta.freerice.com/

https://twitter.com/sesamestreet/status/296383259036774400

http://www.marktundmittelstand.de/nachrichten/strategie-personal/kruemelmonster-schenkt-bahlsen-millionen

http://www.youtube.com/watch?v=BovQyphS8kA

Kapitel 26, Einführung zu Content-Formate und Content-Produktion

http://pageflow.io/de

Kapitel 27, Text

http://www.youtube.com/watch?v=Hzgzim5m7oU

http://www.immonet.de/service/energiespartipps.html

https://allfacebook.de/fbmarketing/whitepaper-19-gruende-facebook-insights-google-analytics-unterschied

https://www.takeoffpr.com/inbound-marketing-anleitung

http://www.hubspot.de/marketing-bibliothek

https://www.newsletter2go.at/blog/betreffzeile-optimieren-newsletter

https://www.seo-suedwest.de/4889-google-wortanzahl-ist-kein-kriterium-bei-der-indexierung.html

http://www.benutzerfreun.de

http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages

http://www.nngroup.com/articles/how-little-do-users-read

https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/

http://www.useit.com/alertbox/reading_pattern.html

http://www.usability.de/usability-user-experience/publikationen/leseverhalten-internet.html

https://www.nngroup.com/articles/scrolling-and-attention/

https://www.nngroup.com/articles/mobile-content/

http://www.usability.de

http://www.hartmann.info/DE/unternehmensstrategie.php

https://hartmann.info/de-de/ueber-uns

http://www.zielbar.de

http://www.sciencedaily.com/releases/2005/10/051031075447.htm

http://www.pressebox.de/pressemitteilung/iabg-industrieanlagen-betriebsgesellschaft-mbh/IABG-ist-Gastgeber-fuer-die-Weiterbildungsveranstaltung-

Mehrwert-von-Simulationsunterstuetzung-in-der-Luftwaffe/boxid/516703

https://optimize.google.com

http://www.content-marketing.com/best-of-content-marketing-world-2013-teil-1

http://www.sv-institut.de/forschung-beratung/weitere-informationen/die-prof-voegele-dialogmethodesupRsup.html

https://www.manufactum.de/schokoladenkugeln-passionsfrucht-karamell-p1542442/?a=63378

http://www.citylife.sg/advertising-lesson-david-ogilvy-part-3

https://t3n.de/

http://www.blog.embis.de

http://www.billa.at

http://www.Content.de

http://www.Textbroker.de

http://www.dasauge.de

http://www.texterjobboerse.de

http://www.newsroom.de/jobs/aktuelle-jobs

http://www.worknsurf.de/jobs/texter

https://www.mcschindler.com/newsrooms-im-check-was-sie-veraendern-und-wie-sie-sich-auszahle/

http://www.quoteswise.com/charles-revson-quotes-3.html

Kapitel 28, Grafiken, Fotos & Co.

https://socialhub.io/de/mag/

http://instagram.com/p/VUTYZ0xtIg

http://www.facebook.com/actimel.de

http://www.giphy.com/create/gifmaker

http://www.imgflip.com/gif-maker

http://www.makeagif.com

https://contentmarketinginstitute.com/2018/02/case-studies-marketing

http://www.shutterstock.com/blog/trends/2019-creative-trends

https://www.shutterstock.com/blog/trends/2019-creative-trends

http://www.easel.ly

https://www.zielbar.de/magazin/infografik-mit-easelly-erstellen-tutorial-3629/

http://infogr.am

https://www.canva.com

http://piktochart.com

https://t3n.de/news/stockfotos-kostenlose-qualitative-bilder-539479

Kapitel 29, Video-Content

https://www.fastcompany.com/3057024/mark-zuckerberg-soon-the-majority-of-content-we-consume-will-be-video

https://de.newsroom.fb.com/news/2018/08/weltweiter-start-von-watch-video-monetarisierung-creator-studio/

https://business.facebook.com/creator/studio

https://de.statista.com/statistik/daten/studie/801496/umfrage/nutzung-von-youtube-videos-vor-kaufentscheidungen-in-deutschland/

https://www.youtube.com/user/otto

https://www.youtube.com/user/datev

https://www.youtube.com/watch?v=BSyewbAVVUA

https://www.youtube.com/watch?v=NZM5-1c9D5o

https://www.facebook.com/DrOetkerDeutschland/videos/1642772249132173

http://www.backen.de

https://www.instagram.com/p/Bm71tx1n1HF/

https://www.facebook.com/officialbackende/videos/667246030326334/

https://developers.google.com/search/docs/data-types/video

http://www.bodalgo.com/de

http://www.audiojungle.net/

https://www.wuv.de/marketing/manager_in_der_kueche_dieses_video_kann_spuren_von_authentizitaet_enthalten

https://www.facebook.com/bshgroup.DE/videos/1202790713075015/?v=1202790713075015

https://www.facebook.com/business/m/one-sheeters/video-requirements

https://allfacebook.de/video/facebook-instagram-videoanforderungen-und-formate-im-ueberblick

http://www.doodly.com

http://www.toonly.com

http://www.blackmagicdesign.com/products/davinciresolve

http://www.polarr.co

http://www.audacity.de

http://www.canva.com

http://www.vidiq.com

Kapitel 30, Audio-Content

https://www.splendid-research.com/de/studie-podcasts.html

http://www.swoot.com

https://podcast-helden.de/

https://www.zielbar.de/magazin/content-marketing-interview-9699/

http://www.premiumbeat.com

http://www.audacity.de

http://www.adobe.com/at/products/audition.html

http://www.hindenburg.com

http://www.wooji-juice.com/products/ferrite

http://www.auphonic.com

http://www.zencastr.com

http://www.podigee.com/de

http://www.libsyn.com

http://www.podcaster.de

http://www.audeeyah.de

https://www.focus.de/panorama/videos/patienten-bei-laune-halten-freiburger-urologe-sorgt-mit-lied-in-warteschleife-fuer-lacher-am-

telefon_id_6673077.html

http://www.soundcloud.com/jonas-fritzsche-1/warteschleife

Kapitel 31, Content für Alexa und andere Assistenten

https://www.bvdw.org/fileadmin/user_upload/BVDW_Digital_Trends_Sprachassistenten.pdf

https://www.springerprofessional.de/kommunikation/multichannel-vertrieb/voice-commerce-holt-auf/16034668

https://www.amazon.de/Amazon-Music-DE-Die-drei/dp/B07C5WHN1B/

https://kaernten.orf.at/news/stories/2880364/

https://kaernten.orf.at/news/stories/2894227/

Kapitel 32, Live-Content

http://www.snapchat.com

https://www.wuv.de/marketing/warum_es_bei_burger_king_einen_insta_whopper_gibt

https://www.thomashutter.com/youtube-stories-sind-im-anmarsch

https://www.facebook.com/sephora/videos/10154206592984405/

http://www.facebook.com/DunkinDonutsUS/videos/10154465505323238

https://www.facebook.com/BuzzFeed/videos/10154535206385329/

https://www.facebook.com/runtasticDE/videos/1838240083136352/

http://www.abenteuerhomeoffice.at

https://sandra-dirks.de

https://www.webverbesserin.de

http://www.zoom.us

Kapitel 33, Virtual Reality, Augmented Reality und 360°

https://www.ulmstories.de/de/der-traum-vom-fliegen/

http://www.umstories.de

https://www.youtube.com/watch?time_continue=3&v=i6yMqXLnpN4

https://www.youtube.com/watch?v=tHEGMpPmaG4

https://contentmarketinginstitute.com/2018/01/brands-technology-content/

https://www.mcschindler.com/2018/03/13/360-augmented-reality-und-virtual-reality-visuelle-inhalte-in-die-man-eintauchen-kann/

https://www.bandara.ch/blog/interview-christine-bill-helvetas-virtual-reality

https://allfacebook.de/features/3d-fotos

https://www.usertesting.com/blog/ar-cx-human-insights/

https://www.youtube.com/watch?v=UudV1VdFtuQ

https://www.misterspex.de/

https://www.youtube.com/watch?time_continue=96&v=Go9rf9GmYpM

https://www.forbes.com/sites/forbesagencycouncil/2018/03/01/augmented-reality-marketing-three-companies-that-have-done-it-best

http://www.bandara.ch/blog

http://www.kreativekommunikationskonzepte.de/kopfkino-podcast-ruhr/

http://www.vrisch.com/projekte

Kapitel 34, User-generated Content

https://www.mavrck.co/8-user-generated-content-trends-we-learned-from-25-million-facebook-posts-report/

http://www.gopro.com/awards

http://www.gutefrage.net

http://www.wer-weiss-was.de

http://www.moz.org/ugc

http://www.youtube.com/watch?v=ljnbI2ELTBw

http://www.bambule.de

Kapitel 35, Engaging Content

https://de.statista.com/themen/1095/gaming/

http://www.zone2.de

https://delucks.com/marketing-blog/typo3-wordpress-joomla-vergleich/

http://www.youtube.com/watch?v=O1cgGPw8CEM

Kapitel 36, SEO für Content-Produzenten

http://www.baur.de/schals-tuecher/accessoires-parfuem/accessoires-schmuck/damenmode/shop-sh4249450/versand/baur-de

https://www.searchmetrics.com/de/knowledge-base/ranking-faktoren-branchen

http://www.answerthepublic.com

http://www.keywordtool.io

http://www.answerthepubic.com

http://www.sistrix.de

https://www.tagseoblog.de/schluesse-google-core-update-medic-besser-trust-update

http://www.siteliner.com

http://www.copyscape.com

http://googleblog.blogspot.de/2011/11/giving-you-fresher-more-recent-search.html

https://www.fh-joanneum.at/content-strategie-und-digitale-kommunikation/master/

http://www.screamingfrog.co.uk/seo-spider

https://searchengineland.com/googles-search-indexes-hits-130-trillion-pages-documents-263378

https://news.netcraft.com/archives/category/web-server-survey/

http://www.formstack.com/the-anatomy-of-a-perfect-landing-page

http://www.conferencebites.com/2012/09/content-marketing-world-favorite-quotes

http://www.bit.ly

https://de.wikipedia.org/wiki/Within-document_Frequency

http://www.wdfidf-tool.com

http://www.herzpunkte-fengshui.at

http://www.WDFIDF-Tool.com

http://www.tinypng.com

http://www.compressor.io

http://www.sistrix.de/video-seo/

https://developers.google.com/search/docs/data-types/podcast

https://developers.google.com/search/docs/guides/search-gallery

https://www.sistrix.de/serp-snippet-generator

http://moz.com/tools/seo-toolbar

http://www.Woorank.com

https://www.searchmetrics.com/de/knowledge-base/ranking-faktoren/

https://www.sweor.com/seocontentlength

https://www.searchmetrics.com/de/knowledge-base/ranking-faktoren

Anhang

https://www.embis.de

http://www.text-college.de

http://www.10seos.com

http://www.SEO-Portal.de

https://delucks.com

https://stephanieakowalski.de

http://www.gilbert-floeck.de

http://www.sabinetress.de