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Hij doet het, maar werkt het ook?DREAMEVENT 2017
3 OKTOBER 2017
EMPOWER USERS
USER EXPERIENCE DESIGNWe simplify complexity
ADP Adobe Alfen APG ASML BDO CGI EMO EPO Europcar Glencore ING IKEA Isala ziekenhuis Kluwer KPN Nationale Nederlanden Postnl Postcodeloterij NIPO software Rdam Creative Commission Samskip SHELL Stolt-Nielsen Ultimo UWV VGZ …
What is it Why does it matter
9UX ROI How to go about
Future
What is it?
Dieter Rams / Braun
Good Design is innovative Good Design is aesthetic Good Design makes a product understandable Good Design is unobtrusive Good Design is honest Good design is long-lasting Good Design is thorough down to the Last detail Good Design is environmentally Friendly Good Design is as little design as possible
10 Principles of “Good Design”
User journey =
Customer experience
TITLE
Empathy mapCUSTOMER JOURNEY
SERVICE DESIGN ALS GROTE PLAATJE
Future
https://www.youtube.com/watch?v=EIj8gmf6aeY
TITLE
Empathy mapCUSTOMER JOURNEY
INTERACTIE PER TOUCH POINT
Valuable
Useful
Credible
Accessible
DesirableUsable
Findable
UX
UX PRINCIPES PER TOUCH POINT
GRAFISCH DESIGN STUURT MEE IN INTERACTIE
Why does it matter?
TITLE
https://www.youtube.com/watch?v=cwCMV7LF6S4
HOE HOGER IN DE PYRAMIDE, DES TE GROTER DE ACCEPTATIE
Succes =
Value to the user =
Value to the business
9 UX ROI
HIGHER ACCEPTATION
HIGHER CONVERSION
DECREASE SUPPORT EFFORT
DECREASE TRAINING
INCREASE USE / PRODUCTIVITY
LESS DEVELOPMENT (REWORK) TIME
REDUCE ERRORS
7 ‘HARDE’ ROI
BETTER CUSTOMER RELATION, LOYALTY
COMPETITIVE ADVANTAGE
2 ZACHTE
How to go about
Design User experience
LearnImagine Create
Concept Analyze Strategy
Requirements
Interaction Design Graphic Design
Prototype Build
Master
Test Monitor
- Iteration -
MASTER
Property / Capacity
Motivation
Context
Goals
ChallengesMASTER : PERSONA
IMAGINE
CREATE
CREATE: GRAPHIC DESIGN
can be solved by UXTop 3 IT project failures
Badly defined requirements Poor communication Customer - Developer - User
Stakeholder politics
Stakeholder InterviewsUser entered designUser researchTesting
Future
BEDRIJVEN PARTNER MET UX EXPERTS
UX <> technology
TECHNOLOGIE STUWT NIEUWE UX
INTERNET OF THINGS
BEST INTERFACE IS GEEN INTERFACE
VIRTUAL REALITY
MIXED REALITY: IN ECHTE OMGEVING
What is it Why does it matter
9UX ROI How to go about
Future
1 hour of UX design
2 hours development2 hours training2 hours testing
1 hour helpdesk
SAVES
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