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Mobile customer loyalty and CRM Showcase: 10stamps @Coffee Fellows

Camerjam mobile marketing masterclass 10 stamps 2

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Page 1: Camerjam mobile marketing masterclass 10 stamps 2

Mobile customer loyalty and CRM

Showcase: 10stamps

@Coffee Fellows

Page 2: Camerjam mobile marketing masterclass 10 stamps 2

Loyalty-Systems

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Paper Plastic Mobile

April 24, 2012 10stamps | Mobile Retail & Brand Masterclass

Page 3: Camerjam mobile marketing masterclass 10 stamps 2

A known conecpet to a new plattform

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•  Keine überfüllten Geldbeutel mehr

•  Keine halbvollen Stempelkarten

•  Kein Vergessen von Karten mehr

•  Gemeinsam Rabatte sammeln

è Kostenlose App

Klarer B2C-Kundennutzen

April 24, 2012 10stamps | Mobile Retail & Brand Masterclass

Page 4: Camerjam mobile marketing masterclass 10 stamps 2

10stamps puts paper-based loyalty cards on the mobile phone

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„Die  App  läu+  bei  mir    super,  denn  jetzt  hab  ich  meine  Coffee  Fellows  Stempelkarte  immer  dabei!    

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Meine  Kunden  suchen  nicht  mehr  minutenlang  in  ihren  Handtaschen  nach  der  Stempelkarte,  sondern  benutzen  einfach  ihr  Handy.  

Page 10: Camerjam mobile marketing masterclass 10 stamps 2

We combined the simplicty of loyaty cards with the powerful tools of the digital world

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Communication channel

Customer interaction

Trackable

Instant

Popular

Simple

Promotional

Individual & flexible

Advantages of bonus-systems

Advantages of mobile channel +

+

+

+

April 24, 2012 10stamps | Mobile Retail & Brand Masterclass

Page 11: Camerjam mobile marketing masterclass 10 stamps 2

Mega-Trend: The mobile channel

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Quellen:  Flurry-­‐analyKcs  (Mai  2011),  Bitkom  (August  2011),  madreport  (September  2011).  

10  Millionen  Smartphone  Nutzer  in  

Deutschland  

Fakten  

10  Millionen  Smartphones  werden  2011    in  Deutschland  verkau+  

Jedes  DriUe  verkau+e  Handy  in  Deutschland  ist  ein  

Smartphone  

April 24, 2012 10stamps | Mobile Retail & Brand Masterclass

Page 12: Camerjam mobile marketing masterclass 10 stamps 2

Speaker

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Contact !Arash Houshmand Co-founder [email protected] +49 89 2155569-10

April 24, 2012 10stamps | Mobile Retail & Brand Masterclass

Would you like to try it?!