BOSCH

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CM/SES2 2004

Andrea Mladosic

Trade Marketing Manager

Milano, 15 ottobre 2004

Blaupunkt Car MultimediaDigital Audio Broadcasting

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

• Nel 1923 nasceva a Berlino una azienda chiamata “Ideal” che produceva cuffie radio.

• Ogni cuffia veniva controllata e marchiata con un piccolo punto blu in segno di qualita’.

• Ben presto il piccolo punto blu divento’ un marchio di riconoscimento dell’azienda fino a diventarne il nome stesso : Blaupunkt = punto blu.

La storia

La nostra mission:Informazione e divertimento attraverso il Car Multimedia

La nostra vision:Leader nel mercato mondiale del Car Multimedia – un punto blu in ogni veicolo.

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

Oltre 70 anni di innovazioni...

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

Chicago

DetroitBangalore

Penang

Yokohama

Beni Khalled

Hildesheim

Hatvan/Kecskemét

Braga

Production

Development

Sales offices

Leonberg

Un’azienda globale

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

Total: 7,590 employees

Beni Khalled, Tunisia 740 employees

Braga - Vila Real, Portugal 2,100 employees

Penang, Malaysia 1,200 employees

Hatvan, Hungary 300 employees

Sales worldwide, 620 employees

Kecskemèt, Hungary 650 employees

Reaserch and Development worldwide, 1,080 employees

Hildesheim, Germany 2,600 employees

L’attenzione costante per la ricerca e sviluppo

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

Una gamma completa per l’In Car Entertainment

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

DA

B

Il programma DAB

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

1990 1996 2002 2003 2004 2005

1st 1DIN DAB Radiow/ Digital Recorder

1st 1DIN DAB Radio

1st 1DIN DAB Radiow/ Bluetooth-PDA IF

BlaupunktDAB R&D

1st DABBlackbox

15 anni di ricerca e innovazioni DAB

...

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

• DIGITAL RADIO per un sound puro di qualità CD

• Funzione di Digital Recorder su MMC/SD con buffer memory

• Timer per registrazione automatica

• MP3 e TMC Out

• Connettività Bluetooth con interfaccia opzionale

Woodstock DAB 54: evoluzione digitale!

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

Digital Recorder e connettività Bluetooth

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

DIGITAL RADIO AUTOFUN

Antenna da vetro amplificata

DAB 1

Antenna da tetto

A-DR T 01-M

Antenna COMBI da tetto amplificata

KAV 1

prolunga SAP

KAV 1 /SMB

prolunga SAP

KAV 1 /SMB

cavo HF o cavo HF/12V

Le antenne DAB

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

2003 2004

Campagna radiofonica(EuroDAB)

Campagna radiofonica (EuroDAB) e promozione Woodstock DAB 52 (Mediaworld)

Evoluzione del sell-in delle autoradio DAB

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

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90%

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2003 2004 2005 2006 2007 2008 2009 2010

AM/FM

DAB

(Dati CR Source Polk, Stima DAB CM/SES2)

Sviluppo del mercato DAB italiano

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

Sviluppo del mercato DAB italiano: prospettive

• C’è un interesse diffuso, ma poco ricordo e consapevolezza

• Ingresso di “nuovi concorrenti”

• Riforma legislativa con introduzione di incentivi per il DAB-T

• Passaggio alla trasmissione digitale di altri consorzi

• Estensione della copertura

• Introduzione di servizi dati a valore aggiunto

• Campagne di comunicazione incisive e periodiche!

©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .

CM/SES2 2004

Grazie per l’attenzione...