204
BUNDESLIGA REPORT 2008 DR HANS-PETER ADLER / JÖRG ALBRACHT / KLAUS ALLOFS / WERNER ALTEGOER / FRIEDHELM ANDRES / RALPH ANSTOETZ / HANS-PETER APPEL / PETER ARENS / HANS-JÜRGEN BACKHAUS MARTIN BADER / RUEDI BAER / HANS-ARTUR BAUCKHAGE / GREGOR BAUM / KRISTIAN BÄUMGÄRTNER / JOACHIM BAUR / RICHARD BAUR / BERND BECHTOLD / KLAUS BECK / FRANZ BECKENBAUER / HERBERT BECKER / HORST BECKER / JOHANNES BECKER / HEIKO BEECK RAINER BEECK / DR HUBERTUS BEHNCKE / DR KLAUS R. BEHRENBECK / DIETMAR BEIERSDORFER ANDREAS BEIL / GÖTZ BENDER / TOM BENDER / CHRISTIAN BERNER / DR WULF H. BERNOTAT KARL-HEINZ BEUL JR. / HARTMUT BEYER / DIETMAR P. BINKOWSKA / PETER BIRCKS / DR MARTIN BISKOWITZ / DR HOLGER BLASK / JOSEPH S. BLATTER / FREDI BOBIC / NORBERT BOCKS DIETER BONGERT / JÜRGEN L. BORN / ULF BOSSE / WALTER BRAND / JOSEF BRAUNER DR HEINRICH BREIT / BJÖRN BREMER / PROF. DR HELMUT BREUER / DR WERNER BRINKER WOLFGANG BRINKMANN / HERIBERT BRUCHHAGEN / GERD BRUNNER / ULRICH BRUNS / DIETER BUCHHOLZ / DR JENS BUCHTA / HANS-JOACHIM BURDENSKI / HENNING BÜRGER / MANFRED BURGSMÜLLER / DIETER BURKERT / MICHAEL BURMESTER / ALAIN MARCEL CAPARROS HORST CHRISTOPEIT / DIETER CRAMER / LÜPPO CRAMER / JÖRG DAUBITZER / KLAUS DAUDEL OTHMAR FREIHERR VON DIEMAR / JOHANNES DIETSCH / DR GÖTZ DIMANSKI / KARL-HEINRICH DITTMAR / JÜRGEN DOETZ / ROLF DOHMEN / UWE DOLL / FRANK DUSCHKA / HORST EBERSTEIN DR GERHARD ECKER / BERND EHINGER / TAY EICH / DR KARL-GERHARD EICK / JOSEF ELLEBRACHT / KARL-HEINZ ELSÄSSER / HARTMUT EMRICH / BERND ENGE / DIRK ENGLER DETLEF ERNSTING / PETER EVERS / HERIBERT FASSBENDER / RAINER FEUERHAKE / KLAUS FICHTEL / WILFRIED FINKE / CHRISTIAN FIRLEY / KLAUS FISCHER / KLAUS-DIETER FISCHER PETER FISCHER / AXEL FORMESEYN / ENZO FRANCESCOLI / JÜRGEN FRANTZEN / OTTMAR FRENGER / HUBERT FRIEDRICH / DIETER FRIESE / KLAUS FUCHS / DON GARBER / KURT GAUGLER RALF GAWLACK / BERNHARD GEITEL / BERND GESKE / JAKOB GEYER / AXEL GLEIE / DR GERALD GLÖCKNER / MICHAEL GLOS / JÜRGEN GLOWACZ / ERWIN GÖBEL / REINHARD GÖDEL / VOLKER GOLDMANN / DIRK GRABOW / WOLFGANG GRÄF / GÜNTHER GROSSMANN / FLORIAN GROTHE STEPHAN GRÜHSEM / ARTUR GRZESIEK / FRITZ GUCKUK / HELMUT HACK / HERBERT HAINER JÖRG HAMBÜCKERS / HEINZ HANKAMMER / MARKUS HANKAMMER / ROGER HASENBEIN / ROLF HAUER / RALF HAUPTMANN / CHRISTIAN HEIDEL / GERHARD HEIN / PROF. HORST HEINRICHS HARALD HEINZE / MANFRED HELL / AXEL HELLMANN / WALTER HELLMICH / PROF. DR HERBERT HENZLER / DR KARL-THEODOR HERFS / RALF HESKAMP / DR HUBERTUS HESS-GRUNEWALD / JUPP HEYNCKES / HOLGER HIERONYMUS / FRANZ-WILHELM HILGERS / JOHANNES HINTERSBERGER CHRISTIAN HINZPETER / DIETER HOENESS / ULI HOENESS / BERTRAM HÖFER / PETER HOFFACKER BERND HOFFMANN / PETER HOFMANN / WOLFGANG HOLZHÄUSER / KARL HOPFNER / MARTIN HORNBERGER / CLAUS HORSTMANN / HEINZ HOSSIEP / WOLFGANG HOTZE / HERMANN HÖVELMANN / RALF HÜBER / DR DIETER HUNDT / JÜRGEN HUNKE / EIKE IMMEL / DR MARKUS IRMSCHER / HERMANN JANSEN / CHRISTINE JODLBAUER / BERND JURKE / OLIVER KAHN THOMAS KALT / MANFRED KALTZ / FRITZ KELLER / ROLAND KENTSCH / MARTIN KIND / GERD KIRCHHOFF / ULF KIRSTEN / LARS KISSNER / DR KARL-LUDWIG KLEY / GÜNTER KLINGKOWSKI PROF. DR HORST KLINKMANN / JÜRGEN KLOPP / DR ALBRECHT KNAUF / PETER KÖHR / ROLF KÖNIGS / PROF. DR GÜNTER KONRAD / KARL-HEINZ KÖRBEL / PROF. DR REINER KÖRFER FRITHJOF KRAEMER / KATJA KRAUS / UWE KRAUSE / STEFAN KREBS / DR CHRISTOPH KRÖGER DR MICHAEL KROLL / GERD KRUG / HELLMUT KRUG / CHRISTIAN KULLMANN / STEFAN KUNTZ WALTER KURZ / MICHAEL LAMECK / ROLF LANDRY / PETER LANGE / KLAUS LANGENSCHEIDT DR KLAUS DIETER LEISTER / WILLI LEMKE / UWE LEONHARDT / NORBERT LEOPOLDSEDER GIUSEPPE LEPORE / ULRICH LEPSCH / ZHANG LI / DR ALBRECHT VON LINDE / DR JÜRGEN LINDEN / CORNY LITTMANN / HANNES LÖHR / JOACHIM LÖW / GUNNAR LÜBBEN-RATHJEN

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Bundesliga Report 2008 Football Soccer

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Page 1: dfl bundesliga report 2008 eng

DFL Deutsche Fußball Liga GmbHGuiollettstraße 44-4660325 Frankfurt am MainGermanyT: +49 (0) 69-65005-0F: +49 (0) 69-65005-557E: [email protected]

THE STRUCTURES OF LICENSED FOOTBALLAfter 39 years, during which the German Football Association (DFB) had governed all aspects of the game

including professional football, the clubs and joint stock companies of the Bundesliga and Bundesliga 2 finally

took the plunge and established their own League Association. 18 December 2000 saw the foundation of

this new, independent body, which together with the DFB forms the two pillars upon which German football

rests. Equal in status with the regional and sub-regional FAs, the League Association is an ordinary DFB

member association vested with the right to vote at the DFB‘s triennial Congress.

Acting on behalf of the League Association, the DFL organises and deals with all of the professional game’s

operative aspects, which are comprised under the four headings of Rights and Licenses, Match Operations,

Finances and Licensing, as well as Marketing and Communication.

The six-strong supervisory council, whose remit is to monitor the DFL’s activities, consists of four members

elected by the League Association general assembly, plus the League President and Senior Vice-President.

The supervisory council also appoints the DFL Directors put in charge of the four departments outlined above.

The League Association itself has an eleven-members Executive Board consisting of the League President,

the Senior Vice- President and the Vice-President, four elected board members and the four DFL Directors.

20

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PREFACE 8 Dr Reinhard Rauball, President of the League Association

WORDS OF WELCOME 10 Michael Glos, Minister of State for Economic Affairs and Technology

01 STATE OF THE BUNDESLIGA 12 Christian Seifert, Chief Executive Officer DFL

02 THE DIVISIONS 34

MATCH OPERATIONS 36 Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL

MARKETING AND COMMUNICATION 50 Tom Bender, Chief Marketing Officer DFL

FINANCES AND LICENSING 64 Christian Müller, Chief Financial Officer DFL

RIGHTS AND LICENSES 78 Jörg Daubitzer, Vice-President Sales DFL

03 A CLOSER LOOK AT EUROPE 90

04 THE LICENSED CLUBS 104

BUNDESLIGA 106

BUNDESLIGA 2 124

05 FACTS AND FIGURES 142

BUNDESLIGAREPORT 2008

MEMBERS:

THE 36 CLUBS AND JOINT STOCK COMPANIES OF THE BUNDESLIGA AND BUNDESLIGA 2

DFL

DEUTSCHE

FUSSBALL

LIGA GMBH

THE LEAGUE

ASSOCIATION

LEAGUE ASSOCIATION BOARD

Eleven members:

– League President (Dr Reinhard Rauball)

– Senior Vice-President (Peter Peters)

– Vice-President (Harald Strutz)

– Four Board Members (Heribert Bruchhagen,

Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)

– Four DFL Directors (Christian Seifert,

Holger Hieronymus, Tom Bender, Christian Müller)

DFL SUPERVISORY BOARD

Six members:

– League President (Dr Reinhard Rauball)

– Senior Vice-President (Peter Peters)

– Four Supervisory Board Members (Dr Heinrich Breit,

Kurt Gaugler, Roland Kentsch, Manfred Müller)

sends Directors

LICENSING COMMITTEE

Five members:

– Vice-President (Harald Strutz)

– Four Board Members (Heribert Bruchhagen,

Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)

– One Substitute Member (Auditor of the League Association)

selects

elects by votenominates and supervises Directors

selects

DR HANS-PETER ADLER / JÖRG ALBRACHT / KLAUS ALLOFS / WERNER ALTEGOER / FRIEDHELMANDRES / RALPH ANSTOETZ / HANS-PETER APPEL / PETER ARENS / HANS-JÜRGEN BACKHAUSM A R T I N B A D E R / R U E D I B A E R / H A N S - A R T U R B A U C K H A G E / G R E G O R B A U M / K R I S T I A NBÄUMGÄRTNER / JOACHIM BAUR / RICHARD BAUR / BERND BECHTOLD / KLAUS BECK / FRANZBECKENBAUER / HERBERT BECKER / HORST BECKER / JOHANNES BECKER / HEIKO BEECKRAINER BEECK / DR HUBERTUS BEHNCKE / DR KLAUS R. BEHRENBECK / DIETMAR BEIERSDORFERANDREAS BEIL / GÖTZ BENDER / TOM BENDER / CHRISTIAN BERNER / DR WULF H. BERNOTATKARL-HEINZ BEUL JR. / HARTMUT BEYER / DIETMAR P. BINKOWSKA / PETER BIRCKS / DR MARTINBISKOWITZ / DR HOLGER BLASK / JOSEPH S. BLATTER / FREDI BOBIC / NORBERT BOCKSD I E T E R B O N G E R T / J Ü R G E N L . B O R N / U L F B O S S E / W A L T E R B R A N D / J O S E F B R A U N E RDR HEINRICH BREIT / BJÖRN BREMER / PROF. DR HELMUT BREUER / DR WERNER BRINKER WOLFGANG BRINKMANN / HERIBERT BRUCHHAGEN / GERD BRUNNER / ULRICH BRUNS / DIETERBUCHHOLZ / DR JENS BUCHTA / HANS-JOACHIM BURDENSKI / HENNING BÜRGER / MANFREDB URGSM ÜLLER / D I ETER B URKERT / M I C HAEL B URM ESTER / ALAI N M ARC EL C APARRO SHORST CHRISTOPEIT / DIETER CRAMER / LÜPPO CRAMER / JÖRG DAUBITZER / KLAUS DAUDELOTHMAR FREIHERR VON DIEMAR / JOHANNES DIETSCH / DR GÖTZ DIMANSKI / KARL-HEINRICHDITTMAR / JÜRGEN DOETZ / ROLF DOHMEN / UWE DOLL / FRANK DUSCHKA / HORST EBERSTEIND R G E R H A R D E C K E R / B E R N D E H I N G E R / T A Y E I C H / D R K A R L - G E R H A R D E I C K / J O S E F

ELLEBRACHT / KARL-HEINZ ELSÄSSER / HARTMUT EMRICH / BERND ENGE / DIRK ENGLERDETLEF ERNSTING / PETER EVERS / HERIBERT FASSBENDER / RAINER FEUERHAKE / KLAUSFICHTEL / WILFRIED FINKE / CHRISTIAN FIRLEY / KLAUS FISCHER / KLAUS-DIETER FISCHERPETER FISCHER / AXEL FORMESEYN / ENZO FRANCESCOLI / JÜRGEN FRANTZEN / OTTMARFRENGER / HUBERT FRIEDRICH / DIETER FRIESE / KLAUS FUCHS / DON GARBER / KURT GAUGLERRALF GAWLACK / BERNHARD GEITEL / BERND GESKE / JAKOB GEYER / AXEL GLEIE / DR GERALDGLÖCKNER / MICHAEL GLOS / JÜRGEN GLOWACZ / ERWIN GÖBEL / REINHARD GÖDEL / VOLKERGOLDMANN / DIRK GRABOW / WOLFGANG GRÄF / GÜNTHER GROSSMANN / FLORIAN GROTHESTEPHAN GRÜHSEM / ARTUR GRZESIEK / FRITZ GUCKUK / HELMUT HACK / HERBERT HAINERJÖRG HAMBÜCKERS / HEINZ HANKAMMER / MARKUS HANKAMMER / ROGER HASENBEIN / ROLFHAUER / RALF HAUPTMANN / CHRISTIAN HEIDEL / GERHARD HEIN / PROF. HORST HEINRICHSHARALD HEINZE / MANFRED HELL / AXEL HELLMANN / WALTER HELLMICH / PROF. DR HERBERTHENZLER / DR KARL-THEODOR HERFS / RALF HESKAMP / DR HUBERTUS HESS-GRUNEWALD / JUPPHEYNCKES / HOLGER HIERONYMUS / FRANZ-WILHELM HILGERS / JOHANNES HINTERSBERGERCHRISTIAN HINZPETER / DIETER HOENESS / ULI HOENESS / BERTRAM HÖFER / PETER HOFFACKERBERND HOFFMANN / PETER HOFMANN / WOLFGANG HOLZHÄUSER / KARL HOPFNER / MARTINH O R N B E R G E R / C L A U S H O R S T M A N N / H E I N Z H O S S I E P / W O L F G A N G H O T Z E / H E R M A N NHÖVELMANN / RALF HÜBER / DR DIETER HUNDT / JÜRGEN HUNKE / EIKE IMMEL / DR MARKUSIRMSCHER / HERMANN JANSEN / CHRISTINE JODLBAUER / BERND JURKE / OLIVER KAHNTHOMAS KALT / MANFRED KALTZ / FRITZ KELLER / ROLAND KENTSCH / MARTIN KIND / GERDKIRCHHOFF / ULF KIRSTEN / LARS KISSNER / DR KARL-LUDWIG KLEY / GÜNTER KLINGKOWSKIPROF. DR HORST KLINKMANN / JÜRGEN KLOPP / DR ALBRECHT KNAUF / PETER KÖHR / ROLFKÖNIGS / PROF. DR GÜNTER KONRAD / KARL-HEINZ KÖRBEL / PROF. DR REINER KÖRFERFRITHJOF KRAEMER / KATJA KRAUS / UWE KRAUSE / STEFAN KREBS / DR CHRISTOPH KRÖGERDR MICHAEL KROLL / GERD KRUG / HELLMUT KRUG / CHRISTIAN KULLMANN / STEFAN KUNTZWALTER KURZ / MICHAEL LAMECK / ROLF LANDRY / PETER LANGE / KLAUS LANGENSCHEIDTDR KLAUS DIETER LEISTER / WILLI LEMKE / UWE LEONHARDT / NORBERT LEOPOLDSEDERGIUSEPPE LEPORE / ULRICH LEPSCH / ZHANG LI / DR ALBRECHT VON LINDE / DR JÜRGENLINDEN / CORNY LITTMANN / HANNES LÖHR / JOACHIM LÖW / GUNNAR LÜBBEN-RATHJEN

DR REINHOLD LUNOW / PROF. DR PETER LUTZ / FRANK MACKERODT / FELIX MAGATH / FRANZMAGET / DR ULRICH MALY / LOVRO MANDAC / THORSTEN MANSKE / WILLI MANTEL / RALFANTHEY / HELMUT MARKWORT / HERBERT MARONN / HORST MARSCHALL / BERNHARDMATTES / NORBERT MAURER / GERD E. MÄUSER / PETER MAYER / GERHARD MAYER-VORFELDER / ANDREAS MECHLER / MICHAEL MEESKE / ELMAR MEIER / MICHAEL MEIERMICHAEL MEIER / PER MERTESACKER / RAINER MEYER / ANDREAS MÜLLER / CHRISTIANMÜLLER / DIETER MÜLLER / GERD MÜLLER / HORST MÜLLER / MANFRED MÜLLER / DRW O L F G A N G M Ü L L E R / E C K H A R T M Ü L L E R - H E Y D E N R E I C H / A N T O N N A G L / B I R G E R N A S SMICHAEL NEITEMEIER / WILLI NEUBERGER / WOLFGANG NEUBERT / FRIEDRICH NEUKIRCHKONSTANTIN NEVEN DUMONT / GÜNTER NIEMEYER / TILL NOACK / PETER NØRRELUND / MARCOECHLER / CHRISTOPH ÖFELE / DR JOHANNES OHLINGER / STEFAN ORTH / BERND OSTERLOHMICHAEL OTTOW / WOLFGANG OVERATH / PROF. DR-ING. GUNDOLF PAHN / ACHIM F. PETERSPETER PETERS / DR WILLI PFEIFER / GERD PIEPER / HORST POGANAZ / HANS DIETER PÖTSCHDR THOMAS PRÖCKL / HUBERT H. RAASE / DIETER RAMPL / DR DIRK RASCH / DR REINHARDRAUBALL / KARL RAUH / CHRISTIAN REICHERT / RUDOLPH REISCH / HANS HERMANN RESCHKEPHILIPP RESCHKE / ANDREAS RETTIG / ULI REUSS / STEFAN REUTER / ERNST OTTO RIECKHOFFTHOMAS RÖDER / ROLF ROJEK / PROF. DR DIETER ROMBACH / DR DIRK W. ROSENBAUMMICHAEL A. ROTH / JOCHEN A. ROTTHAUS / ULRICH RUF / ANDREAS RÜGER / KARL-HEINZ

RUMMENIGGE / LOTHAR RUSCHMEIER / ROLF RÜSSMANN / ERICH RUTEMÖLLER / JOSEFSANKTJOHANSER / FRANCISCO JAVIER GARCIA SANZ / DR CARL ALBRECHT SCHADE / MICHAELSCHADE / FRANZ SCHÄFER / ULRICH SCHÄFER / DR BURKHARD SCHAPPERT / ERWIN SCHEFFLERPROF. DR FRITZ SCHERER / MICHAEL SCHIEMANN / INGO SCHILLER / BERND SCHIPHORSTSTEPHAN A.C. SCHIPPERS / WALTER SCHLENKENBROCK / JURI SCHLÜNZ / JÖRG SCHMADTKELOTHAR SCHMAUSS / DR DETLEF SCHMIDT / DR JOACHIM SCHMIDT / LOTHAR SCHMIEDELP E T E R S C H M I T T / D R R O L F M A R T I N S C H M I T Z / G E O R G A D O L F S C H N A R R / D R S Y B I L L ESCHNEHAGE / SIEGFRIED SCHNEIDER / THOMAS SCHNEIDER / ROLF SCHNELLECKE / JOSEFSCHNUSENBERG / DIRK SCHÖLER / KLAUS SCHRAMM / FRITZ SCHRAMMA / JOCHEN SCHREIERDIETER SCHREMMER / PAUL VON SCHUBERT / HANS SCHULZ / MARCUS SCHULZ / WILLISCHULZ / GÜNTER SCHULZE / DR KLAUS-PETER SCHÜTT / RAINER SCHÜTTERLE / ANSGARSCHWENKEN / HANS-HERMANN SCHWICK / CHRISTIAN SEIFERT / WALTHER SEINSCH / WALTERSIANOS / JÖRG SIEBERT / ADALBERT SKAMBRAKS / DR MARKUS SÖDER / PROF. JOAN SOFRONC A R L O S O I R O N / S I E G F R I E D S Ö L L N E R / L A R S S Ö R E N S E N / D R B E R N D - G E O R G S P I E SD E S M O N D S Q U I R E / E R W I N S T A U D T / M I C H A E L S T E I D L / D R H O L G E R S T E I N / U L I S T E I NFRANK-WALTER STEINMEIER / DR GERNOT STENGER / PROF. DR RÜDIGER STERZENBACHACHIM STOCKER / UWE STÖVER / HARALD STRUTZ / FRANK SZYMANSKI / HANS-HEINRICHTAMME / MANFRED TERMATH / DR STEPHAN THIEL / JÖRG THOMAS / SIEGFRIED THOMASKLAUS THOMFORDE / OLAF THON / MANFRED THÖNE / CLEMENS TÖNNIES / DR REINHARDTT Ö P E L / A X E L T R E F F N E R / A R N O L D T R E N T L / T H O M A S T R E S S / H E N N I N G T R O L S E NDR CHRISTIAN UDE / ACHIM VANDREIKE / RÜDIGER VÖLKEL / ELMAR VOLKMANN / PETERVOSS / MIRKO VOTAVA / CHRISTIAN WAGGERSHAUSER / PETER WALPURGIS / HANS-JOACHIMWATZKE / ADOLF WEDEL / RAINER WEHNER / STEFAN WEIGAND / MARTIN WEIMER / WERNERW E N N I N G / D R E K K E H A R D T W E S N E R / K L A U S W E S T R I C H / K A R S T E N W E T T B E R GF R I E D H E L M W I E G E L M A N N / D R M A T T H I A S W I L K E N I N G / R O L A N D W I L K U S / M A T T H I A SM. WINTER / PROF. DR MARTIN WINTERKORN / HEINZ-DIETER WOLF / KLAUS-DIETER WOLFDR WERNER WOLF / THOMAS WOLFGRAMM / FRANK WORMUTH / RALF WOY / PROF. DRKLAUS L. WÜBBENHORST / ALEXANDER WÜERST / RONALD WULFF / DUAN XUAN / CHRISTIANZIEGE / DR STEFAN ZIFFZER / R U D O L F Z I P F / R A I N E R Z I P F E L / D R H E R I B E R T Z I T Z M A N N

Page 2: dfl bundesliga report 2008 eng

DFL Deutsche Fußball Liga GmbHGuiollettstraße 44-4660325 Frankfurt am MainGermanyT: +49 (0) 69-65005-0F: +49 (0) 69-65005-557E: [email protected]

THE STRUCTURES OF LICENSED FOOTBALLAfter 39 years, during which the German Football Association (DFB) had governed all aspects of the game

including professional football, the clubs and joint stock companies of the Bundesliga and Bundesliga 2 finally

took the plunge and established their own League Association. 18 December 2000 saw the foundation of

this new, independent body, which together with the DFB forms the two pillars upon which German football

rests. Equal in status with the regional and sub-regional FAs, the League Association is an ordinary DFB

member association vested with the right to vote at the DFB‘s triennial Congress.

Acting on behalf of the League Association, the DFL organises and deals with all of the professional game’s

operative aspects, which are comprised under the four headings of Rights and Licenses, Match Operations,

Finances and Licensing, as well as Marketing and Communication.

The six-strong supervisory council, whose remit is to monitor the DFL’s activities, consists of four members

elected by the League Association general assembly, plus the League President and Senior Vice-President.

The supervisory council also appoints the DFL Directors put in charge of the four departments outlined above.

The League Association itself has an eleven-members Executive Board consisting of the League President,

the Senior Vice- President and the Vice-President, four elected board members and the four DFL Directors.

20

08

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PREFACE 8 Dr Reinhard Rauball, President of the League Association

WORDS OF WELCOME 10 Michael Glos, Minister of State for Economic Affairs and Technology

01 STATE OF THE BUNDESLIGA 12 Christian Seifert, Chief Executive Officer DFL

02 THE DIVISIONS 34

MATCH OPERATIONS 36 Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL

MARKETING AND COMMUNICATION 50 Tom Bender, Chief Marketing Officer DFL

FINANCES AND LICENSING 64 Christian Müller, Chief Financial Officer DFL

RIGHTS AND LICENSES 78 Jörg Daubitzer, Vice-President Sales DFL

03 A CLOSER LOOK AT EUROPE 90

04 THE LICENSED CLUBS 104

BUNDESLIGA 106

BUNDESLIGA 2 124

05 FACTS AND FIGURES 142

BUNDESLIGAREPORT 2008

MEMBERS:

THE 36 CLUBS AND JOINT STOCK COMPANIES OF THE BUNDESLIGA AND BUNDESLIGA 2

DFL

DEUTSCHE

FUSSBALL

LIGA GMBH

THE LEAGUE

ASSOCIATION

LEAGUE ASSOCIATION BOARD

Eleven members:

– League President (Dr Reinhard Rauball)

– Senior Vice-President (Peter Peters)

– Vice-President (Harald Strutz)

– Four Board Members (Heribert Bruchhagen,

Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)

– Four DFL Directors (Christian Seifert,

Holger Hieronymus, Tom Bender, Christian Müller)

DFL SUPERVISORY BOARD

Six members:

– League President (Dr Reinhard Rauball)

– Senior Vice-President (Peter Peters)

– Four Supervisory Board Members (Dr Heinrich Breit,

Kurt Gaugler, Roland Kentsch, Manfred Müller)

sends Directors

LICENSING COMMITTEE

Five members:

– Vice-President (Harald Strutz)

– Four Board Members (Heribert Bruchhagen,

Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)

– One Substitute Member (Auditor of the League Association)

selects

elects by votenominates and supervises Directors

selects

DR HANS-PETER ADLER / JÖRG ALBRACHT / KLAUS ALLOFS / WERNER ALTEGOER / FRIEDHELMANDRES / RALPH ANSTOETZ / HANS-PETER APPEL / PETER ARENS / HANS-JÜRGEN BACKHAUSM A R T I N B A D E R / R U E D I B A E R / H A N S - A R T U R B A U C K H A G E / G R E G O R B A U M / K R I S T I A NBÄUMGÄRTNER / JOACHIM BAUR / RICHARD BAUR / BERND BECHTOLD / KLAUS BECK / FRANZBECKENBAUER / HERBERT BECKER / HORST BECKER / JOHANNES BECKER / HEIKO BEECKRAINER BEECK / DR HUBERTUS BEHNCKE / DR KLAUS R. BEHRENBECK / DIETMAR BEIERSDORFERANDREAS BEIL / GÖTZ BENDER / TOM BENDER / CHRISTIAN BERNER / DR WULF H. BERNOTATKARL-HEINZ BEUL JR. / HARTMUT BEYER / DIETMAR P. BINKOWSKA / PETER BIRCKS / DR MARTINBISKOWITZ / DR HOLGER BLASK / JOSEPH S. BLATTER / FREDI BOBIC / NORBERT BOCKSD I E T E R B O N G E R T / J Ü R G E N L . B O R N / U L F B O S S E / W A L T E R B R A N D / J O S E F B R A U N E RDR HEINRICH BREIT / BJÖRN BREMER / PROF. DR HELMUT BREUER / DR WERNER BRINKER WOLFGANG BRINKMANN / HERIBERT BRUCHHAGEN / GERD BRUNNER / ULRICH BRUNS / DIETERBUCHHOLZ / DR JENS BUCHTA / HANS-JOACHIM BURDENSKI / HENNING BÜRGER / MANFREDB URGSM ÜLLER / D I ETER B URKERT / M I C HAEL B URM ESTER / ALAI N M ARC EL C APARRO SHORST CHRISTOPEIT / DIETER CRAMER / LÜPPO CRAMER / JÖRG DAUBITZER / KLAUS DAUDELOTHMAR FREIHERR VON DIEMAR / JOHANNES DIETSCH / DR GÖTZ DIMANSKI / KARL-HEINRICHDITTMAR / JÜRGEN DOETZ / ROLF DOHMEN / UWE DOLL / FRANK DUSCHKA / HORST EBERSTEIND R G E R H A R D E C K E R / B E R N D E H I N G E R / T A Y E I C H / D R K A R L - G E R H A R D E I C K / J O S E F

ELLEBRACHT / KARL-HEINZ ELSÄSSER / HARTMUT EMRICH / BERND ENGE / DIRK ENGLERDETLEF ERNSTING / PETER EVERS / HERIBERT FASSBENDER / RAINER FEUERHAKE / KLAUSFICHTEL / WILFRIED FINKE / CHRISTIAN FIRLEY / KLAUS FISCHER / KLAUS-DIETER FISCHERPETER FISCHER / AXEL FORMESEYN / ENZO FRANCESCOLI / JÜRGEN FRANTZEN / OTTMARFRENGER / HUBERT FRIEDRICH / DIETER FRIESE / KLAUS FUCHS / DON GARBER / KURT GAUGLERRALF GAWLACK / BERNHARD GEITEL / BERND GESKE / JAKOB GEYER / AXEL GLEIE / DR GERALDGLÖCKNER / MICHAEL GLOS / JÜRGEN GLOWACZ / ERWIN GÖBEL / REINHARD GÖDEL / VOLKERGOLDMANN / DIRK GRABOW / WOLFGANG GRÄF / GÜNTHER GROSSMANN / FLORIAN GROTHESTEPHAN GRÜHSEM / ARTUR GRZESIEK / FRITZ GUCKUK / HELMUT HACK / HERBERT HAINERJÖRG HAMBÜCKERS / HEINZ HANKAMMER / MARKUS HANKAMMER / ROGER HASENBEIN / ROLFHAUER / RALF HAUPTMANN / CHRISTIAN HEIDEL / GERHARD HEIN / PROF. HORST HEINRICHSHARALD HEINZE / MANFRED HELL / AXEL HELLMANN / WALTER HELLMICH / PROF. DR HERBERTHENZLER / DR KARL-THEODOR HERFS / RALF HESKAMP / DR HUBERTUS HESS-GRUNEWALD / JUPPHEYNCKES / HOLGER HIERONYMUS / FRANZ-WILHELM HILGERS / JOHANNES HINTERSBERGERCHRISTIAN HINZPETER / DIETER HOENESS / ULI HOENESS / BERTRAM HÖFER / PETER HOFFACKERBERND HOFFMANN / PETER HOFMANN / WOLFGANG HOLZHÄUSER / KARL HOPFNER / MARTINH O R N B E R G E R / C L A U S H O R S T M A N N / H E I N Z H O S S I E P / W O L F G A N G H O T Z E / H E R M A N NHÖVELMANN / RALF HÜBER / DR DIETER HUNDT / JÜRGEN HUNKE / EIKE IMMEL / DR MARKUSIRMSCHER / HERMANN JANSEN / CHRISTINE JODLBAUER / BERND JURKE / OLIVER KAHNTHOMAS KALT / MANFRED KALTZ / FRITZ KELLER / ROLAND KENTSCH / MARTIN KIND / GERDKIRCHHOFF / ULF KIRSTEN / LARS KISSNER / DR KARL-LUDWIG KLEY / GÜNTER KLINGKOWSKIPROF. DR HORST KLINKMANN / JÜRGEN KLOPP / DR ALBRECHT KNAUF / PETER KÖHR / ROLFKÖNIGS / PROF. DR GÜNTER KONRAD / KARL-HEINZ KÖRBEL / PROF. DR REINER KÖRFERFRITHJOF KRAEMER / KATJA KRAUS / UWE KRAUSE / STEFAN KREBS / DR CHRISTOPH KRÖGERDR MICHAEL KROLL / GERD KRUG / HELLMUT KRUG / CHRISTIAN KULLMANN / STEFAN KUNTZWALTER KURZ / MICHAEL LAMECK / ROLF LANDRY / PETER LANGE / KLAUS LANGENSCHEIDTDR KLAUS DIETER LEISTER / WILLI LEMKE / UWE LEONHARDT / NORBERT LEOPOLDSEDERGIUSEPPE LEPORE / ULRICH LEPSCH / ZHANG LI / DR ALBRECHT VON LINDE / DR JÜRGENLINDEN / CORNY LITTMANN / HANNES LÖHR / JOACHIM LÖW / GUNNAR LÜBBEN-RATHJEN

DR REINHOLD LUNOW / PROF. DR PETER LUTZ / FRANK MACKERODT / FELIX MAGATH / FRANZMAGET / DR ULRICH MALY / LOVRO MANDAC / THORSTEN MANSKE / WILLI MANTEL / RALFANTHEY / HELMUT MARKWORT / HERBERT MARONN / HORST MARSCHALL / BERNHARDMATTES / NORBERT MAURER / GERD E. MÄUSER / PETER MAYER / GERHARD MAYER-VORFELDER / ANDREAS MECHLER / MICHAEL MEESKE / ELMAR MEIER / MICHAEL MEIERMICHAEL MEIER / PER MERTESACKER / RAINER MEYER / ANDREAS MÜLLER / CHRISTIANMÜLLER / DIETER MÜLLER / GERD MÜLLER / HORST MÜLLER / MANFRED MÜLLER / DRW O L F G A N G M Ü L L E R / E C K H A R T M Ü L L E R - H E Y D E N R E I C H / A N T O N N A G L / B I R G E R N A S SMICHAEL NEITEMEIER / WILLI NEUBERGER / WOLFGANG NEUBERT / FRIEDRICH NEUKIRCHKONSTANTIN NEVEN DUMONT / GÜNTER NIEMEYER / TILL NOACK / PETER NØRRELUND / MARCOECHLER / CHRISTOPH ÖFELE / DR JOHANNES OHLINGER / STEFAN ORTH / BERND OSTERLOHMICHAEL OTTOW / WOLFGANG OVERATH / PROF. DR-ING. GUNDOLF PAHN / ACHIM F. PETERSPETER PETERS / DR WILLI PFEIFER / GERD PIEPER / HORST POGANAZ / HANS DIETER PÖTSCHDR THOMAS PRÖCKL / HUBERT H. RAASE / DIETER RAMPL / DR DIRK RASCH / DR REINHARDRAUBALL / KARL RAUH / CHRISTIAN REICHERT / RUDOLPH REISCH / HANS HERMANN RESCHKEPHILIPP RESCHKE / ANDREAS RETTIG / ULI REUSS / STEFAN REUTER / ERNST OTTO RIECKHOFFTHOMAS RÖDER / ROLF ROJEK / PROF. DR DIETER ROMBACH / DR DIRK W. ROSENBAUMMICHAEL A. ROTH / JOCHEN A. ROTTHAUS / ULRICH RUF / ANDREAS RÜGER / KARL-HEINZ

RUMMENIGGE / LOTHAR RUSCHMEIER / ROLF RÜSSMANN / ERICH RUTEMÖLLER / JOSEFSANKTJOHANSER / FRANCISCO JAVIER GARCIA SANZ / DR CARL ALBRECHT SCHADE / MICHAELSCHADE / FRANZ SCHÄFER / ULRICH SCHÄFER / DR BURKHARD SCHAPPERT / ERWIN SCHEFFLERPROF. DR FRITZ SCHERER / MICHAEL SCHIEMANN / INGO SCHILLER / BERND SCHIPHORSTSTEPHAN A.C. SCHIPPERS / WALTER SCHLENKENBROCK / JURI SCHLÜNZ / JÖRG SCHMADTKELOTHAR SCHMAUSS / DR DETLEF SCHMIDT / DR JOACHIM SCHMIDT / LOTHAR SCHMIEDELP E T E R S C H M I T T / D R R O L F M A R T I N S C H M I T Z / G E O R G A D O L F S C H N A R R / D R S Y B I L L ESCHNEHAGE / SIEGFRIED SCHNEIDER / THOMAS SCHNEIDER / ROLF SCHNELLECKE / JOSEFSCHNUSENBERG / DIRK SCHÖLER / KLAUS SCHRAMM / FRITZ SCHRAMMA / JOCHEN SCHREIERDIETER SCHREMMER / PAUL VON SCHUBERT / HANS SCHULZ / MARCUS SCHULZ / WILLISCHULZ / GÜNTER SCHULZE / DR KLAUS-PETER SCHÜTT / RAINER SCHÜTTERLE / ANSGARSCHWENKEN / HANS-HERMANN SCHWICK / CHRISTIAN SEIFERT / WALTHER SEINSCH / WALTERSIANOS / JÖRG SIEBERT / ADALBERT SKAMBRAKS / DR MARKUS SÖDER / PROF. JOAN SOFRONC A R L O S O I R O N / S I E G F R I E D S Ö L L N E R / L A R S S Ö R E N S E N / D R B E R N D - G E O R G S P I E SD E S M O N D S Q U I R E / E R W I N S T A U D T / M I C H A E L S T E I D L / D R H O L G E R S T E I N / U L I S T E I NFRANK-WALTER STEINMEIER / DR GERNOT STENGER / PROF. DR RÜDIGER STERZENBACHACHIM STOCKER / UWE STÖVER / HARALD STRUTZ / FRANK SZYMANSKI / HANS-HEINRICHTAMME / MANFRED TERMATH / DR STEPHAN THIEL / JÖRG THOMAS / SIEGFRIED THOMASKLAUS THOMFORDE / OLAF THON / MANFRED THÖNE / CLEMENS TÖNNIES / DR REINHARDTT Ö P E L / A X E L T R E F F N E R / A R N O L D T R E N T L / T H O M A S T R E S S / H E N N I N G T R O L S E NDR CHRISTIAN UDE / ACHIM VANDREIKE / RÜDIGER VÖLKEL / ELMAR VOLKMANN / PETERVOSS / MIRKO VOTAVA / CHRISTIAN WAGGERSHAUSER / PETER WALPURGIS / HANS-JOACHIMWATZKE / ADOLF WEDEL / RAINER WEHNER / STEFAN WEIGAND / MARTIN WEIMER / WERNERW E N N I N G / D R E K K E H A R D T W E S N E R / K L A U S W E S T R I C H / K A R S T E N W E T T B E R GF R I E D H E L M W I E G E L M A N N / D R M A T T H I A S W I L K E N I N G / R O L A N D W I L K U S / M A T T H I A SM. WINTER / PROF. DR MARTIN WINTERKORN / HEINZ-DIETER WOLF / KLAUS-DIETER WOLFDR WERNER WOLF / THOMAS WOLFGRAMM / FRANK WORMUTH / RALF WOY / PROF. DRKLAUS L. WÜBBENHORST / ALEXANDER WÜERST / RONALD WULFF / DUAN XUAN / CHRISTIANZIEGE / DR STEFAN ZIFFZER / R U D O L F Z I P F / R A I N E R Z I P F E L / D R H E R I B E R T Z I T Z M A N N

Page 3: dfl bundesliga report 2008 eng

REDUCTION OF LIABILITIES

LICENSED FOOTBALL 2003/2004 2004/2005 2005/2006 2006/2007

Total revenue in € ’000 1,275,749 1,519,690 1,520,934 1,747,815

RECORD EARNINGS

LICENSED FOOTBALL 30.06.2004 30.06.2005 30.06.2006 30.06.2007

Liabilities in € ’000 698,796 619,008 646,597 599,050

Professional football is a booming industry - total revenue of the 36

clubs and joint stock companies has increased continually over recent

years, clocking up around € 1.75 billion in the 2006/2007 season

which is comparable to revenue of many companies listed on the

MDAX. Bundesliga and Bundesliga 2 clubs rely on a balanced revenue

stream, derived from a mix of media income, matchday takings and

sponsorship revenue.

The 36 Bundesliga clubs have applied prudent budgeting to reduce their

liabilities during the 2006/2007 season and managed, for the first time,

to drop below the € 600 million mark. On the asset side, this is offset by

equity in the amount of € 433 million (a plus of 50 per cent compared to

last year).

BUNDESLIGA – A JOB-CREATION MACHINE

NUMBER OF STAFF IN LICENSED FOOTBALL 2004/2005 2005/2006 2006/2007

Total 31,059 34,103 34,805

The clubs and joint stock companies have developed into an important economic

factor. The number of directly or indirectly contracted staff who as full or part-

timers make up Enterprise Bundesliga is continually on the increase, turning

professional football into an important employer, especially in structurally

weak regions.

RECORD TAX AND FISCAL CHARGES

in € ’000

700,000

690,000

680,000

670,000

660,000

650,000

640,000

630,000

620,000

610,000

600,000

590,000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

TAX AND FISCAL CHARGES 2004/2005 2005/2006 2006/2007

Flow of funds in € 379,343,015 460,739,685 549,936,417

Professional football thrives on its fans and has put its trust into the German

market. The general public benefits from the taxes and fiscal charges that the

clubs pay into the German state, thereby also positively affecting the economy

as such, as the matches generate revenue for gastronomy and tourism as well.

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0

+ 12.06 %

2003/2004

2004/2005

2005/2006

2006/2007

in € ’000

1,800,000

1,600,000

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

+ 37.00 % + 44.97 %

in €

600,000,000

500,000,000

400,000,000

300,000,000

200,000,000

100,000,000

0 2004/2005

2005/2006

2006/2007

- 14.27 %

2004/2005

2005/2006

2006/2007

Page 4: dfl bundesliga report 2008 eng

REDUCTION OF LIABILITIES

LICENSED FOOTBALL 2003/2004 2004/2005 2005/2006 2006/2007

Total revenue in € ’000 1,275,749 1,519,690 1,520,934 1,747,815

RECORD EARNINGS

LICENSED FOOTBALL 30.06.2004 30.06.2005 30.06.2006 30.06.2007

Liabilities in € ’000 698,796 619,008 646,597 599,050

Professional football is a booming industry - total revenue of the 36

clubs and joint stock companies has increased continually over recent

years, clocking up around € 1.75 billion in the 2006/2007 season

which is comparable to revenue of many companies listed on the

MDAX. Bundesliga and Bundesliga 2 clubs rely on a balanced revenue

stream, derived from a mix of media income, matchday takings and

sponsorship revenue.

The 36 Bundesliga clubs have applied prudent budgeting to reduce their

liabilities during the 2006/2007 season and managed, for the first time,

to drop below the € 600 million mark. On the asset side, this is offset by

equity in the amount of € 433 million (a plus of 50 per cent compared to

last year).

BUNDESLIGA – A JOB-CREATION MACHINE

NUMBER OF STAFF IN LICENSED FOOTBALL 2004/2005 2005/2006 2006/2007

Total 31,059 34,103 34,805

The clubs and joint stock companies have developed into an important economic

factor. The number of directly or indirectly contracted staff who as full or part-

timers make up Enterprise Bundesliga is continually on the increase, turning

professional football into an important employer, especially in structurally

weak regions.

RECORD TAX AND FISCAL CHARGES

in € ’000

700,000

690,000

680,000

670,000

660,000

650,000

640,000

630,000

620,000

610,000

600,000

590,000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

TAX AND FISCAL CHARGES 2004/2005 2005/2006 2006/2007

Flow of funds in € 379,343,015 460,739,685 549,936,417

Professional football thrives on its fans and has put its trust into the German

market. The general public benefits from the taxes and fiscal charges that the

clubs pay into the German state, thereby also positively affecting the economy

as such, as the matches generate revenue for gastronomy and tourism as well.

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0

+ 12.06 %

2003/2004

2004/2005

2005/2006

2006/2007

in € ’000

1,800,000

1,600,000

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

+ 37.00 % + 44.97 %

in €

600,000,000

500,000,000

400,000,000

300,000,000

200,000,000

100,000,000

0 2004/2005

2005/2006

2006/2007

- 14.27 %

2004/2005

2005/2006

2006/2007

Page 5: dfl bundesliga report 2008 eng

THE BUNDESLIGA popularinnovativesocially committed

Page 6: dfl bundesliga report 2008 eng

2008 BUNDESLIGA REPORT2

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POPULARThe Bundesliga has been fascinating millions of fans since 1964; no other league is as well-known or popular. The stars of the clubs set an example in particular to the very young fans, who feverishly follow their idols in the stadium, passionately cheering their favourite club on. For almost 45 years the Bundesliga has been a social event, casting its spell across different generations.

2008 BUNDESLIGA REPORT 3

State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures

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2008 BUNDESLIGA REPORT4

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INNOVATIVEThe DFL uses cutting-edge TV technology to produce the weekly magazine GOAL! – The Bundesliga Magazine in Berlin. For this, host Desmond Squire (right) is surrounded by a virtual studio. The images of the recording are subsequently generated in the computer. The small picture reveals what the half-hour programme looks like when it is aired in around 140 countries. GOAL! is presented in English, and then translated into Spanish. Fredi Bobic, Bundesliga top scorer during the 1995/1996 season visited the studio to check out the quality of the production.

2008 BUNDESLIGA REPORT 5

State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures

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2008 BUNDESLIGA REPORT6

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SOCIALLY COMMITTED For the 36 clubs of the League Association and the DFL, supporting tolerance and peaceful coexistence has always been a matter of course. This was first proven in 1993 when a benefit match was organised under the motto of “My Friend is a Foreigner”. With the “Flood Victim Aid – Eastern Germany” and “Flood Victim Aid – Southeast Asia” campaigns in 2002 and 2005, respectively, the League also helps those who find themselves in difficulties that are not of their own making. During the 2006/2007 season the League Association launched the “Show Racism the Red Card” campaign and also regularly supports the “Let’s Not Forget Day” which sets out to remember the crimes perpetrated by the Nazi regime.

7

State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures

2008 BUNDESLIGA REPORT

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DEAR READERS,

This year, the Bundesliga will see the crowning of the 44th German League Champion. Millions of

fans not only in our country but across the world can hardly wait to find out who, at the end of a

gripping season, will come up trumps and take the Championship trophy. Naturally it all comes

down to points and goals – the most important benchmarks in German professional football.

The Bundesliga has long since advanced to an important element of German economy. The 36 clubs

and joint stock companies of the Bundesliga and Bundesliga 2 once again achieved excellent results

this year, with a record total income of over € 1.7 billion generated by all professional clubs.

The 2008 Bundesliga Report presented to you by the League is more than a mere analysis of a

set of figures; it shows the significance of professional football in Germany, and the inherent

responsibilities of a job well done. The clubs are business enterprises whose results and decisions

have an emotional impact on society and who have therefore decided to commit themselves to

social causes, as well.

It is remarkable to see what good husbandry practices clubs have applied when managing their

finances over the past years. How they have opened up to developments, moving forward instead

of standing still. In fact, quite the reverse can be said: they invest in new stadiums and modern

infrastructures, plough funds into coaching young talents and create a substantial amount of jobs.

The Bundesliga has a sound standing in particular when compared to other international leagues.

Thanks to our strict licensing rules none of the clubs that have been part of the Bundesliga since

its formation in 1963 had to file for bankruptcy during any season.

The sporting balance of German professional football surely is one of its dominant hallmarks.

Bundesliga and Bundesliga 2 provide fascinating and exciting sport each and every match

day; and it’s catching on abroad as well. The Bundesliga’s strong presence on all continents

is winning new fans, something which is reflected in the facts and figures as presented in

the 2008 Bundesliga Report on hand.

Yours sincerely,

Dr Reinhard Rauball

President of the League Association

PREFACE

8 2008 BUNDESLIGA REPORT

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It is remarkable to see what good husbandry practices clubs have applied when managing their finances over the past years.“

State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures

92008 BUNDESLIGA REPORT

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10

The league is a successful, well-run business, boasting steady growth and becoming an increasingly important contributor to overseas exports.

2008 BUNDESLIGA REPORT

WORDS OF WELCOME

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DEAR FRIENDS OF FOOTBALL,

For many people in Germany, football is a vital and almost indispensable part of their daily lives.

Thousands flock to Bundesliga stadiums every weekend, and millions more follow the action on TV.

“A passion for football is easy to acquire, hard to describe and impossible to explain,” as it is

sometimes pithily formulated.

It is far easier to explain the major and consistent commercial success of the Bundesliga in recent

years. It is attributable to the game as a dynamic product, highly professional marketing, and the

commitment of the 36 Bundesliga and Bundesliga 2 clubs to sound financial management as an

independent and functional business.

In the 2006/2007 season, the Bundesliga and Bundesliga 2 reported revenues totalling some

€ 1.7 billion, around the same size as many M-Dax listed companies. The highest level of German

professional football has developed into a consistently growth-oriented sector.

This also applies to human resources. Out on the field of play, there can only be one scorer of

a goal, but German professional football currently boasts some 35,000 employees. The 36

Bundesliga and Bundesliga 2 clubs are important sources of employment, often in economically

underdeveloped regions.

The Bundesliga is not merely a matter for players, coaching and support staff, but also provides

important stimuli to other sectors. Media businesses are naturally foremost among these, but the

game also impacts on tourism, catering and security firms, and – thanks to recent major investment

in stadium modernisation - infrastructure and construction companies.

The league is a successful, well-run business, boasting steady growth and becoming an increasingly

important contributor to overseas exports. The commercial foundations for exciting football and

future sporting success are in place.

Michael Glos

Minister of State for Economic Affairs and Technology

2008 BUNDESLIGA REPORT 11

State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures

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01

2008 BUNDESLIGA REPORT12

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STATE OF THE BUNDESLIGA

01 CONTINUAL RECORD OF SUCCESS 14 Christian Seifert, Chief Executive Officer DFL

13

State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures

2008 BUNDESLIGA REPORT

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14 2008 BUNDESLIGA REPORT

CONTINUAL RECORD OF SUCCESS

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Record revenues totalling € 1.747 billion, 100 per cent brand awareness and the highest attendances ever recorded – with the World Cup on home soil beginning to fade from the memory, the league has continued its impressive record of success.

The foundations for further expansion in the future are con-trolled growth and efficient exploitation of areas offering the greatest potential. We have already drawn up plans for the next steps - a new TV model, strategic brand development and a systematic expansion of overseas marketing.

STILL SET FOR SUCCESS

Christian Seifert, Chief Executive Officer DFL

152008 BUNDESLIGA REPORT

State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures

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GROWTH IS THE SIGN OF TIMES

German professional football is poised for a further period

of sustained growth. Our clubs continued to strengthen

their sound financial footing in the 2006/2007 season.

Annual revenues reported by the 36 clubs and joint stock

companies once again enjoyed a significant increase of

15 per cent over the previous year, and 37 per cent in

the last four years. All 18 Bundesliga clubs reported an

operating profit in 2006/2007. Financial assets in partic-

ular developed favourable, increasing by 58 per cent to

€ 348.4 million compared to the 2003/2004 season

(€ 220 million). At the same time, the clubs continued to

reduce their liabilities. As of 30 June 2007 these stood

at € 599 million, a reduction of some € 100 million in just

three years.

CONTROLLED DEVELOPMENT

The 36 German Bundesliga and Bundesliga 2 clubs, the

League Association and the DFL have elected to pursue

a course which combines further expansion with sus-

tainability. Our strict licensing system is an expression

of this concept and is regarded as exemplary in an inter-

national context. Over recent years, we have also set a

new course for the future in many areas, including inno-

vative models for the award of media rights, strategic

brand development and communications, establishing an

in-house TV production company and a long-term increase

in overseas activities.

FINANCIAL RESPONSIBILITY AND APPLIED SOLIDARITY

One notable characteristic of German professional foot-

ball is a culture of solidarity, expressed in central media

and rights marketing and a carefully weighted revenue al-

location system, guaranteeing attractive income streams

for clubs in the Bundesliga and Bundesliga 2 and a practical

solution to the thorny issue of balancing solidarity and

reward based on performance. The even-handed character

of the allocation agreement aims to support the highest

priority, maintaining the excitement of the sporting con-

test, the cornerstone of the league’s unique popularity.

The media agreement which took effect in the 2006/2007

season has elevated the league to a new financial level.

Given the comprehensive regulations stipulated by the EU

Commission, the tender process was exceptionally com-

plex. To comply with the regulations, the DFL put more

than 230 rights packages out to unrestricted tender,

based on six rights scenarios with three different poten-

tial fixture schedules. In the final analysis, the process

generated a record deal which is now beginning to show on

club balance sheets. The future is already bright: media

deals for 2009/2010 and beyond will again continue the

development of German professional football.

16 2008 BUNDESLIGA REPORT

CONTINUAL RECORD OF SUCCESS

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DEVELOPMENT OF REVENUES IN LICENSED FOOTBALL IN € ’000

Revenue

1,800,000

1,600,000

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

2003/2004 2004/2005 2005/2006 2006/2007

Licensed football Bundesliga Bundesliga 2

1,747,815

1,456,783

291,032

172008 BUNDESLIGA REPORT

State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures

Page 22: dfl bundesliga report 2008 eng

CREATING JOBS, PAYING TAX:35,000 JOBS IN LICENSED FOOTBALL

For many years now, our clubs have benefited from a

healthy and – by comparison to most leading international

leagues – strikingly balanced revenue stream, derived from

media income, matchday takings, and advertising and

sponsorship revenue. Income records have been set, not

only in terms of media revenue, but also in advertising and

sponsorship, and in merchandising. For example, merchan-

dising revenues have risen by 54 per cent in the last four

years, and for some time now, German professional foot-

ball has been the undisputed number one in Europe in

terms of sponsorship income.

All in all, we may safely say that the business of profession-

al football has grown into an economic sector benefiting

the whole of society. Bundesliga and Bundesliga 2 provide

employment for close on 35,000 staff, including an annu-

ally increasing number of full-time positions. The most re-

cent annual figures show that professional football remits

€ 550 million in tax and social contributions. The game

exerts a number of indirect influences on the wider econo-

my, boosting turnover in the catering and hotel industries

for example.

The creation of sound financials has been driven by effi-

cient management at club level plus the DFL’s strict and

effective licensing system. Despite its established status

as exemplary in an international context, the system will

be developed and improved on an ongoing basis. Autumn

2007 saw the first–ever so-called licensing review pro-

cess, an even more thorough precautionary measure than

ever before to guard against financial difficulties afflict-

ing an individual club while a season is in progress. It is a

proud achievement of German professional football that

since the Bundesliga was established in 1963, no club has

withdrawn from the competition as a result of insolvency

while a season is in progress.

18 2008 BUNDESLIGA REPORT

CONTINUAL RECORD OF SUCCESS

Page 23: dfl bundesliga report 2008 eng

ALMOST EVERYBODY KNOWS THE BUNDESLIGA

Apart from the clubs’ financial health, the foundation and

precondition for a successful future is and remains the ex-

ceptional popularity of the Bundesliga and Bundesliga 2.

The game here in Germany inspires huge and unbroken

passion, as evidenced by an extensive market research

study exclusively carried out by TNS Sport on behalf of

the DFL in November/December 2007.

More than half of all Germans aged 14 and over declared an

interest in football, equating to more than 33 million people

covering every conceivable age group. Football thus

maintains its pre-eminent position ahead of other popular

sports such as winter sports, Formula 1 or athletics.

Almost everyone has heard of the Bundesliga. This is not an

opinion, it is a fact: following awareness scores of 96 per

cent in 2002, 98 per cent in 2005 and 99 per cent in 2006,

99.5 per cent of the public aged 14+ claimed to be aware of

the Bundesliga. An awareness score of 90 per cent for

Bundesliga 2 also rates as an outstanding result. Taken

together, the leagues lie streets ahead of comparable com-

petitions. The main attributes associated with the Bundes-

liga are good football, good organisation and excitement.

The most visible expression of the general public’s passion

for the Bundesliga are attendance figures and TV viewing

audiences. Despite a series of new record attendance fig-

ures in recent years, the bar has again been set higher in

2006/2007. Yet again, the increase was in excess of five

per cent compared to the previous season’s already out-

standing result. The Bundesliga has further cemented its

position as the top spectator magnet among leading Euro-

pean leagues with an average match attendance of almost

38,000 – this despite the DFL’s practice of explicitly exclu-

ding complimentary tickets and unpaid admissions from

total attendances, in contrast to other European leagues.

9998

9092

87

8486

83

2931

27

7780

82

2121

24

1819

21

2222

26

1313

15

LEAGUE POPULARITY – EVERYBODY KNOWS THE BUNDESLIGA

Bundesliga

Bundesliga 2

German FA Cup

Premiere League Cup

Champions League

Serie A

Primera División

Premier League

Ligue 1

Details in per cent2007 2006 2005

99.5

192008 BUNDESLIGA REPORT

State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures

Page 24: dfl bundesliga report 2008 eng

INTEREST OF SPONSORS ON THE INCREASE

%

200

180

160

140

120

100

80

60

40

94.887.07

131.00

2000 2001 2002 2003 2004 2005 2006

2000/2001 2001/2002 2002/2003 2004/2004 2004/2005 2005/2006 2006/2007

89.39 87.94 88.01 89.86

165.00 162.90

180.83 181.75 186.91

Licensed clubs’ income from advertising Investment in advertising in Germany

Index: 2000 financial year (or 2000/2001 season) = 100

*

* The figures for 2007 were not available at the time of publication.

20 2008 BUNDESLIGA REPORT

CONTINUAL RECORD OF SUCCESS

Page 25: dfl bundesliga report 2008 eng

ATTENDANCES IN LICENSED FOOTBALL SINCE 1963

Spectators

16,000,000

14,000,000

12,000,000

10,000,000

8,000,000

6,000,000

4,000,000

2,000,000

0

1964/65 1970/71 1976/77 1982/83 1988/89 1994/95 2000/01 2006/07

THE BUNDESLIGA STRIVES ON EXCITE-MENT AND BALANCED COMPETITION

The study confirms that the excitement generated by the

Bundesliga, or simply put the evenly-matched nature of the

domestic league, is a fundamental reason for its high popu-

larity and sustained boom. Obviously, favourites for the title

and the European qualifying places emerge before every

campaign, and fans also reckon to know which teams will be

relegated at the end. However, it remains impossible to pre-

dict the outcome of any single Bundesliga season. Year after

year, the excitement is maintained until the final match day,

and surprise results are the order of the day. This can by no

means be taken as inevitable. In France, Olympique Lyon

have won the championship six times in a row. Real Madrid

and Barcelona have won the Spanish championship 37 times

in the last 50 years. Unfamiliar names very rarely disturb this

established order, and the title is almost always decided by

the face-to-face meetings between these leading clubs.

By contrast, the Bundesliga is considerably more evenly-

matched: in the course of the last decade, nine different

teams – half of the eighteen-strong Bundesliga – have

earned a place in the Champions League. During this time,

19 clubs competed in either the Champions League or the

UEFA Cup. This is mainly a result of the principle of financial

solidarity the league laid down for itself, and is exemplified

by the relatively small difference in TV revenues between

the top and bottom clubs, although an obvious consequence

of this policy is that the leading clubs receive less media-

based income than their counterparts in other leagues.

16,186,221

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INNOVATIVE DESIGN FOR A BRIGHT MEDIA FUTURE

Centralised media marketing for Bundesliga and Bundes-

liga 2 at home and abroad is one of the DFL’s major respon-

sibilities. The German media market shows significant dif-

ferences compared to other leading European leagues,

specifically a relatively low level of subscription TV pene-

tration. The extremely high TV revenues achieved for many

years in other countries are principally attributable to the

existence of a functioning competitive market in paid-for

TV services. In an international context, this leads to a dis-

advantageous revenue situation for German professional

football. To underline this point, the Premier League has

received annual revenues of € 1.33 billion from media

rights since the 2006/2007 season, some € 880 million of

the total from subscription TV. Despite the new agreement

applying to the Bundesliga since 2006/2007, representing

a substantial improvement in the situation, the Bundesliga

remains significantly adrift of this level of income.

MARKET ANALYSIS

Looking ahead to the new media rights agreement to be

applied from 2009, methods of improving this situation

represent an urgent and pressing question. Prior to de-

veloping a new marketing concept, we conducted a com-

prehensive market analysis with a series of sobering con-

clusions: after 17 years in existence, German subscription

TV remains effectively a monopoly, which given the situ-

ation in other leagues presents the Bundesliga with a ser-

ious strategic problem.

The only way to ensure the successful future development

of the Bundesliga is the genuinely radical next step of a

fundamentally new marketing concept, eliminating any

dependent relationship and opening up new options.

THREE STRATEGIC PILLARS

Unsurprisingly, the new model unveiled by the management

board, supervisory board and the League Association gen-

eral assembly in October 2007 attracted a great deal of

attention. It is based on three strategic pillars:

– The DFL has commissioned an agency to conduct the

tender process for media rights in the German-speaking

world, covering the 2009-2015 period.

– Subscription-based live coverage will be produced by an

in-house, editorially independent Bundesliga production

unit.

– The DFL will establish a separate company to handle

overseas rights marketing.

This concept marks a new direction for German profession-

al football. The goal is increased independence from the

uncertainties of the media and capital markets. The league’s

new model simultaneously aims at a significant increase in

revenues: the revenue target for the two rights periods ap-

plying between 2009 and 2015 is a minimum of € 3 billion

from domestic marketing alone, underwritten by season-

to-season bank guarantees, to be presented at the begin-

ning of the calendar year prior to the next football season.

22 2008 BUNDESLIGA REPORT

CONTINUAL RECORD OF SUCCESS

Page 27: dfl bundesliga report 2008 eng

RECORD INCOME DESPITE DIFFICULT ENVIRONMENT

From overseas sales and miscellaneous revenues, market-

ing rights for example, the DFL is targeting incremental

income of € 460 million over the relevant period. Overall,

forecast turnover for the period amounts to € 3.46 billion.

By comparison, the current three-year agreement will

generate revenue of € 1.3 billion. In the mid-term, the new

concept intends to secure the Bundesliga a place in the

top three European leagues, measured by turnover.

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Turning to the details, the DFL has appointed Sirius Sport

Media GmbH to coordinate the next two rights auctions

for the domestic market, covering the 2009-2015 period.

Sirius will issue the tender documents and conduct the

award of contracts according to the rules stipulated by

the competition authorities. The agency will report direct-

ly to the DFL management board, but no rights are to be

transferred to the agency. All decisions pertaining to the

acceptance of media contracts will be taken by the League

Association board. Contracts with an annual value of more

than € 30 million require approval by the general assem-

bly of members. Future rights holders will agree contracts

as before with the League Association. The auction for the

2009-2012 rights period will be held in 2008.

24 2008 BUNDESLIGA REPORT

CONTINUAL RECORD OF SUCCESS

Page 29: dfl bundesliga report 2008 eng

EXTENT OF MEDIA RECEIPTS

in € million

4,250

4,000

3,750

3,500

3,250

3,000

2,750

2,250

2,000

1,750

1,500

2,903.90

4,290.71

59.6 %

1967/68 to 2005/06 2006/07 to 2014/15*

40.4 %

* planned

IN-HOUSE LIVE PRODUCTION

In terms of subscription-based live coverage as of the

2009/2010 season, the DFL will no longer simply assign

broadcast rights, but will also produce its own premium

quality coverage. Footage has been generated in-house up

to now by SPORTCAST, but in the future, we will offer an

editorially independent, broadcast-ready live football pro-

duct. This is a key element in the overall concept. The DFL’s

intention is to broaden the spectrum of potential bidders

and achieve a hitherto unknown level of independence from

individual TV stations and platforms. Only by providing a

broadcast-ready product can the auction process include

parties interested in broadcasting a live Bundesliga pro-

gramme without major effort and with a minimum of prior

investment. New broadcasters, unwilling to establish their

own editorial operations, thus become potential bidders.

The third pillar of the new marketing concept covers over-

seas development. This area represents a major challenge,

as the Bundesliga has significant ground to make up com-

pared to other leagues – especially the English Premier

League – who have systematically invested in this area for

many years. Nevertheless, we believe the overall going-in

position is good, and we see a corresponding potential for

development. We have already commenced a variety of

programmes based on market research conducted in

selected geographies, including a cooperation agreement

with Major League Soccer in the USA and overseas tours

involving friendly matches played by a variety of clubs in

eastern Europe and Asia, organised by the DFL.

252008 BUNDESLIGA REPORT

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The excellent progress made in international TV market-

ing of the Bundesliga in a very short time frame indicates

the potential remaining to be exploited. The league’s own

international TV show GOAL! – The Bundesliga Magazine is

now broadcast in roughly 140 countries. The Bundesliga’s

three biggest international TV partners – GolTV in the USA,

Dubai Sports Channel and French station Canal+ – broad-

cast the show in over 100 countries.

Although welcome progress has undoubtedly been made in

recent years, there remains scope to optimise our overseas

marketing. To this end, the DFL will establish a dedicated

company in 2008, tasked with systematically expanding

the Bundesliga’s global positioning.

The new marketing model focuses tightly on the three key

factors of security, innovation and strategic growth. The

league will take its fate firmly into its own hands in the

future. The model promises a higher degree of certainty in

the best interests of the clubs and their fans, simultaneously

opening up new channels of growth in media marketing.

DIALOGUE WITH THE WORLD OF POLITICS

The league is well-placed to face the future after laying

down vital foundations. The task over the next few years

will be consistent implementation of the agreed strategies,

leading to an increasingly important role for the political

world. Fundamental questions pertaining to media rights,

transfer regulations and even the match schedule are in-

creasingly subject to political influence. The globalisation

of the media, advertising, employment and capital markets

pays no heed to national boundaries. All these factors

affect the future of the professional game.

The League Association and the DFL are fully aware of

these circumstances and are actively approaching the

most important political figures in Germany and Europe,

maintaining a dialogue and representing the interests of

German professional football within the political decision-

making process. The dialogue is conducted both directly

and also via the existing professional football representa-

tive channel, the European Professional Football Leagues

(EPFL) industry association. League President Dr Reinhard

Rauball was elected to the EPFL board in 2007.

26 2008 BUNDESLIGA REPORT

CONTINUAL RECORD OF SUCCESS

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272008 BUNDESLIGA REPORT

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STATE OF THE BUNDESLIGA - AS SEEN BY THE CLUBS

“Both leagues are more popular than ever.

In particular the Bundesliga 2 arouses ever-

greater public interest, spectator figures are

constantly rising. Never before have so many

prestigious clubs been fighting for promotion

to the Bundesliga. This notwithstanding the current

season has been full of surprises, which is what

makes the Bundesliga so riveting.”

Frithjof Kraemer, Manager Alemannia Aachen GmbH

“Compared to other sports the Bundesliga in

Germany comes tops in terms of attendance

figures, commercialisation and public enthu-

siasm. In my opinion that’s a positive thing

– we are eye-to-eye with Europe’s leading

leagues. The Bundesliga is a professionally structured enterprise,

an economic factor to be reckoned with and willing

to ring in the changes, which is reflected in the

growing number of spectators and an increasing

interest by the media.”

Uwe Leonhardt, President FC Erzgebirge Aue e.V.

“The revenues from marketing, match attendances, and the public perception of the

Bundesliga 2 are no longer inferior to those of the top flight. Its status is further

boosted by the fact that matches are played in three 2006 FIFA

World Cup venues and other stadiums of Bundesliga calibre. Other

stadium construction projects, such as ours here in Augsburg, send

a very encouraging message indeed. And finally, professional football on the whole has

seen great economic improvements, which adds to the positive outlook for the future.”

Andreas Rettig, Manager Fußball-Club Augsburg 1907 GmbH & Co KGaA

“The Bundesliga as a brand has seen

considerable and consistent invest-

ment over the last few years, and we

are now beginning to reap the

rewards, as it were, in terms

of the excellent economic data. I am sure that

the new media rights marketing strategy will

yield further growth in revenues for all.”

Dieter Hoeneß, Head of Management Hertha BSC KG mbH aA

“Thanks to the League Statutes amendment agreed in the summer of 2007, the DFL has strengthened the position of the Managing

Directors on the League Board. I consider that a key structural precondition ensuring that the organisation is fit for the future.”Roland Kentsch, Manager DSC Arminia Bielefeld GmbH & Co. KGaA

2008 BUNDESLIGA REPORT28

STATEMENTS

Page 33: dfl bundesliga report 2008 eng

“The Bundesliga has the highest attendance figures across Europe and many new stadiums, making the league more attractive than ever for

spectators and sponsors alike.”Walter Hellmich, Chairman of the Supervisory Board MSV Duisburg GmbH & Co. KGaA

“The Bundesliga is a well-established, if not the most important German sports brand with a clear-cut profile. At the same time, as an industry it is an essential economic factor, a creator of jobs, and a significant tax contributor. The league’s importance goes far beyond ‘just’

sport with its vital social role and function.”Werner Altegoer, Chairman of the Supervisory Board/President VfL Bochum 1848 Fußballgemeinschaft e.V.

“Day after day, the Bundesliga gives people

something to talk about. It is firmly embedded in

today’s society and provides an important link

between different generations. What never

ceases to impress me is fan loyalty.

Our supporters’ life motto, for example, is “green-and-

white forever”, as club allegiance is something that

never changes. Sport cannot get any more emotional

and exciting than the Bundesliga, can it?”

Jürgen L. Born, Chairman of the Board Werder Bremen GmbH & Co KG aA

“The Bundesliga long ago advanced

to a social event in Germany. And even

abroad it is gaining in popularity.

It’s something we noticed

on our trip to China during

which we enjoyed promoting the Bundesliga.”

Ulrich Lepsch, President FC Energie Cottbus e.V..

“On the whole, the Bundesliga is making

excellent progress, progress which has

been speeded up by the 2006 World Cup.

It’s all down to the many new modern

football arenas which provide

spectators with first-class viewing and clubs

with many more marketing opportunities.”

Heribert Bruchhagen, Chairman of the Board Eintracht Frankfurt Fußball AG

“The Bundesliga is well set up, with a sound financial background and professional organisation, it has the highest attendance figures and best stadium atmosphere across Europe. Its new stars have made it even more popular. International marketing efforts in which the BVB was allowed to

play a part with matches in Poland and Indonesia are part of a very positive development.”Hans-Joachim Watzke, Head of Management Borussia Dortmund GmbH & Co. KGaA

2008 BUNDESLIGA REPORT 29

State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures

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“The Bundesliga is blessed both with financial

and sporting success, an enterprise character-

ised by growth. Attendances are

continually rising and reflect the

popularity of football and the

performance of the Bundesliga.”

Martin Kind, Manager Hannover 96 GmbH & Co. KG aA

“Today’s Bundesliga 2 cannot be compared

to that ten years ago. Different attendance

levels, more modern stadiums and an increasing

presence in free and subscription TV.

Each match is broadcast live on TV,

and it attracts attention that makes it one of the most

attractive, if not THE most popular second league.”

Rainer Zipfel, President FC Carl Zeiss Jena Fußball Spielbetriebs GmbH

“It is very encouraging to see the

Bundesliga expanding as a brand in

such fine fashion. Those responsible

have proven they’re open to new

ideas, technical innovation, and a

more international outlook. All this provides clubs with

an opportunity to position and market themselves well

in an intensely competitive environment. The

objective is for us to act even more service and

client-orientated and be a professional service

provider for all potential groups of customers.”

Jochen A. Rotthaus, Manager TSG 1899 Hoffenheim Fußball-Spielbetriebs GmbH

“The Bundesliga is a fascinating product

with a unique attendance record.

On top of this, it is more

balanced than expected

and was able to regain

lost ground on an international level.”

Bernd Hoffmann, Chairman of the Board Hamburger Sport-Verein e.V.

“We are living proof that hard work, meticulous-ness, young players and home-grown talents can lead to success.”

Helmut Hack, Head of Management SpVgg Greuther Fürth GmbH & Co. KGaA

“I think the Bundesliga deserves attention not only because of the many big-name clubs that play there – the quality of the game is also excellent due to the league’s high coaching standard and its players. One thing is clear: the all-too-familiar claims of the Bundes liga featuring top-class football and the Bundesliga 2

just offering a rustic variety no longer hold true, if they ever did. I for one haven’t heard anybody say that for the last two seasons.”Achim Stocker, President Sport-Club Freiburg e.V.

2008 BUNDESLIGA REPORT30

STATEMENTS

Page 35: dfl bundesliga report 2008 eng

“With its competition, the modern arenas,

its protagonists and its prudent budgeting,

the Bundesliga is more attractive than ever

before. The positive image is boosted by

the fact that the DFL and the

Bundesliga clubs are reaching out internationally

to promote and position the Bundesliga brand

across the globe.”

Hubert H. Raase, President Karlsruher Sport-Club Mühlburg-Phönix e.V.

“When it comes to administering the professional game, the DFL has proven it

is firmly in the driving seat, but it doesn’t just rely on its own expertise, it also

asks for expert help from outside. This shows that what counts most

for the DFL is the best possible solution. The “50 + 1” debate is a

case in point. I’m impressed with the calm, impartial and profes-

sional approach the DFL has taken in addressing this issue. In a word: exemplary!”

Prof. Dr Rüdiger Sterzenbach, President TuS Koblenz GmbH

“The German league is on the right track. With

regard to attendance figures, infrastructure,

as well as safety and security, we do not have

to fear any comparison with our European

competitors. Which doesn’t mean there is no

room for improvement, for example in the commercialisation of

TV rights. And the 2008/2009 season will see the

birth of a nationwide Third Division – it’ll be very

interesting to see it find its place in the general

scheme of things.”

Wolfgang Holzhäuser, Managing Director Bayer 04 Leverkusen Fußball GmbH

“Both Bundesliga and Bundesliga 2

promise exciting matches each

and every week. To stay

ahead of competition,

we need to improve at

all levels, economically and in sporting terms.”

Erwin Göbel, Chairman of the Board 1. FC Kaiserslautern e.V.

“I think that the Bundesliga on the whole has made incredible progress. When compared internationally, there is absolutely no need for German professional football to hide its light

under a bushel. The re-introduction of the relegation and promotion play-offs as of next season promises to add even more drama and excitement.”Wolfgang Overath, President 1. FC Köln GmbH & Co. KGaA

“At the moment, it seems the Bundesliga can’t do anything wrong. It definitely is on a roll, as they say, not least due to its excellent attendances and economic power. I therefore believe that it has a bright future. Important future developments include the re-intro-duction of the relegation/promotion play-off matches, as

well as new ideas in the Bundesliga’s international commercialisation.”Harald Strutz, President 1. FSV Mainz 05 e.V.

2008 BUNDESLIGA REPORT 31

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“There is no denying that both the Bundesliga and the Bundesliga 2 more or less reflect a rather

regrettable modern trend – that of a two-class society. With the exception of maybe a couple of

clubs, a look at the Bundesliga 2 table after the first half of the season will confirm that clubs

with a big budget are competing for promotion, while those with a small budget

are just fighting for survival. And yet, I have to admit that in what has been

dubbed “The Best Bundesliga 2 Of All Times”, the general standard of play, as well as the sheer

numbers of supporters attending matches, are truly impressive.”

Dr Dirk Rasch, President VfL Osnabrück 1899 e.V.

“The Bundesliga combines fun, enthusiasm, excitement and high emotions. A tremendous experience!”

Karl-Heinz Rummenigge, Chief Executive Officer FC Bayern München AG

“The rise in attendances is a good indication

for the excellent performance of the Bundesliga.

I am sure that this positive trend,

both on the pitch and on the

stands, will continue in the future.”

Michael A. Roth, President 1. FC Nürnberg e.V.

“The concerted improvement of clubs’

youth development schemes of the

past years is bearing fruit, reflected by

the fact that many young

players have managed to

turn professional. It’s a concept we at TSV

1860 also support.”

Stefan Reuter, Manager TSV München von 1860 GmbH & Co. KG aA

“I am sure the Bundesliga is on the right track. There’s never been any doubt of the league’s excitement and entertainment value, but now the clubs’

performance on an international level has shown that we can be successful, too.”Jörg Hambückers, Commercial Manager Offenbacher Fußballclub Kickers 1901 e.V.

“Internationally speaking, the German clubs’ encouraging record in this season’s UEFA club competitions means that we have recovered some lost ground. I am very happy about the reliably high attendance figures and the excellent image the league as a body enjoys with the general public. I greatly welcome the DFL’s efforts to boost foreign rights

sales and to cooperate with clubs to raise awareness of the German Bundesliga on some very interesting football markets.”Rolf Königs, President Borussia VfL 1900 Mönchengladbach GmbH

2008 BUNDESLIGA REPORT32

STATEMENTS

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“The Bundesliga 2 has a large range of

evenly matched talent. The matches are

exciting, interesting and any team can win;

something we as SV Wehen Wiesbaden

have proven. This and the many new

stadiums have lead to a hitherto unseen spectator

boom in the Bundesliga 2, landing the league on

place ten in Europe in terms of average spectator

figures per match.”

Dr Markus Irmscher, Manager SV Wehen Taunusstein e.V.

“We think it is a good thing that the Bundesliga is

constantly aiming to become more professional.

The marketing of the league as a brand has opened

up new dimensions which are all for the good of the

clubs. As a comparatively small

club, it’s important to us that solidarity within the

Bundesliga continues to play a major role.”

Wilfried Finke, President SC Paderborn 07 e.V.

“In the last few years, the Bundesliga

has raised its profile in a very profes-

sional manner. Both the economy and its

partners have come to appreciate it as a

strong brand that, for all its economic

appeal, has never lost sight of its genuine potential offering

fans a fascinating competition and great emotions.

There is no doubt the Bundesliga is one of the

world’s most attractive football leagues.”

Hans Dieter Pötsch, Chairman of the Supervisory Board VfL Wolfsburg-Fußball GmbH

“Of all the European top leagues, the Bundesliga comes out tops for its beautiful stadiums, its attendance figures, and what I would call the ‘thrills factor’ in the battle for the championship. We have managed to design the regulatory frame-work such that neither the principle of in-league solidarity, nor close contact with the grass roots, all those millions of fans, have fallen by

the wayside. And that achievement is the envy of many other top football nations.”Josef Schnusenberg, Chairman of the Board FC Schalke 04 e.V.

“The first half of the season has quite rightly shown that this is the strongest second league of all times. This can only benefit German football as a whole –

the teams are more international, and watching live football is ever more popular.”Corny Littmann, President FC St. Pauli von 1910 e.V.

“On an international comparison, the

Bundesliga continues to be first-rate

with enormous pulling power for both

spectators and sponsors.

It’s an exciting league that

turns out great football weekend after weekend.”

Dirk Grabow, Chairman of the Board F.C. Hansa Rostock e.V.

“For years the Bundesliga has not only been

pulling in the crowds, but also international

stars. Across the globe, the Bundesliga enjoys

an excellent reputation and was

also able to again improve its

financial standing in 2007.”

Erwin Staudt, President VfB Stuttgart 1893 e.V.

2008 BUNDESLIGA REPORT 33

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02GESCHÄFTSBEREICH

34 2008 BUNDESLIGA REPORT

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THE DIVISIONS

02.1 MATCH OPERATIONS TALENTS, STARS, ENTHUSIASTIC FANS 36 Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL

02.2 MARKETING AND COMMUNICATION A BRAND TO CONVINCE 50 Tom Bender, Chief Marketing Officer DFL

02.3 FINANCES AND LICENSING TOP-NOTCH BUDGETING 64

Christian Müller, Chief Financial Officer DFL

02.4 RIGHTS AND LICENSES A GLOBAL MEDIA EVENT 78 Jörg Daubitzer, Vice-President Sales DFL

352008 BUNDESLIGA REPORT

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36 2008 BUNDESLIGA REPORT

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02.1 MATCH OPERATIONS

Emotional, spectacular, balanced yet full of surprises – these and more words of praise have been heaped on last season’s Bundesliga, where the ultimate champion finally emerged as late as on the very last match day.

What almost none of the experts expected: VfB Stuttgart pulled it off, battling its way to the top only just ahead of FC Schalke 04. The contenders for a place in the UEFA Cup fought it out to the very end and the relegation battle had fans on tenterhooks.

Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL

TALENTS, STARS, ENTHUSIASTIC FANS

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Position 1 to 6 Position 7 to 12 Position 13 to 18

AVERAGE POINTS IN THE FINAL BUNDESLIGA TABLE

Points

70

65

60

55

50

45

40

35

30

25

20

1997/1998 1998/1999 1999/2000 2000/2001 2001/2002 2002/2003 2003/2004 2004/2005 2005/2006 2006/2007

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THE BUNDESLIGA 2006/2007 SEASON

The Bundesliga booms as a result of the excitement it stim-

ulates. Therefore it is hardly surprising that it is going

from strength to strength. In terms of attendances, the

2006/2007 season saw almost as many spectators

(11,518,923) flock to the stadiums as in the previous

season (11,686,554). The slight drop of 1.4 per cent is

due to the smaller arenas of newly promoted clubs

Bochum, Aachen and Cottbus. The effect that promotion

and relegation has on the number of spectators was also

reflected in Bundesliga 2 where attendance rose by an im-

pressive 26.9 per cent from 3,678,142 to 4,667,298.

Apart from the generally very high interest in Bundesliga 2,

such attendances are primarily a result of the large sta-

diums of relegated Bundesliga clubs and crowd pullers

Kaiserslautern and Cologne, which enlivened the Bundes-

liga 2 in the 2006/2007 season.

In all, attendances for Bundesliga and Bundesliga 2 matches

continued to rise. German professional football saw a 5.35

per cent increase from 15,364,696 spectators in the

2005/2006 season to 16,186,221 during the 2007/2008

season. A look at the season ticket sales of the current

season shows that the boom is continuing. FC Bayern

Munich (37,000), Schalke 04 (43,935), Werder Bremen

(25,000) and Hamburger SV (33,000) stopped their season

ticket sales earlier than ever as the quota had been ex-

hausted. Other clubs reported a similar tendency. Bundes-

liga spectators are gaining a very exciting product. A glance

back over the final standings and honours in recent years

indicates that this is not merely generated by raw emo-

tions, but is also reflected in the hard currency of results.

Despite the perceived dominant role of FC Bayern Munich,

five different teams were crowned German champions over

the past decade: VfB Stuttgart, Bayern Munich, Borussia

Dortmund, Werder Bremen and 1. FC Kaiserslautern.

A look at the average points achieved by the teams at the

top, in the middle and at the bottom of the table over the

past decade reveals just how tight the clubs’ race to the top

of the league was during the last season. Standing at 25.17

points, the gap between the top and bottom third of the

league table is the smallest since four years. It is even below

the past decade’s average of 26.8 which goes to show that

the much predicted drifting apart of the top and bottom

league ends is a myth.

RELEGATION TO ADD FURTHER EXCITEMENT

An efficient promotion and relegation policy adds to the

suspense and thrill that is Bundesliga football. Only seven

teams, namely Werder Bremen, Borussia Dortmund,

Hamburger SV, Bayer 04 Leverkusen, FC Bayern Munich,

FC Schalke 04 and VfB Stuttgart managed to stay in the

top flight from 1997 to 2007.

AN EMOTIONAL EVENT

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PARTICIPATION IN UEFA CHAMPIONS LEAGUE / UEFA CUP

Season 1998/ 1999/ 2000/ 2001/ 2002/ 2003/ 2004/ 2005/ 2006/ 2007/ UCL UCUP

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Participation Participation

FC Bayern Munich 9 1

Bayer 04 Leverkusen 5 4

Werder Bremen 4 4

FC Schalke 04 3 5

Borussia Dortmund 3 1

VfB Stuttgart 2 5

Hamburger SV 2 3

Hertha BSC 1 6

1. FC Kaiserslautern 1 3

1. FC Nürnberg 0 1

Eintracht Frankfurt 0 1

1. FSV Mainz 05 0 1

Alemannia Aachen 0 1

VfL Bochum 0 1

1. FC Union Berlin 0 1

SC Freiburg 0 1

TSV 1860 München 0 1

VfL Wolfsburg 0 1

MSV Duisburg 0 1

UEFA Champions League Participation Participation in UEFA Cup / European Cup Winners’ Cup until 1998/1999

UI CUP PARTICIPATION AND UEFA CUP QUALIFICATION

Year 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 UIC UCUP

Participation Qualification

VfB Stuttgart 2 2

VfL Wolfsburg X X X X X 5 0

TSV 1860 München X X 2 0

Werder Bremen X X 3 1

1. FC Kaiserslautern X 1 0

FC Schalke 04 2 2

Hamburger SV X X 4 2

Borussia Dortmund X X 2 0

Hertha BSC 1 1

F.C. Hansa Rostock X 1 0

MSV Duisburg X 1 0

X Participation in UI CUP Qualification for the UEFA CUP (UCUP 2000 means participating in UEFA CUP 2000/2001)

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The League aims at setting new trends with the re-intro-

duction of relegation matches which were abolished in

1991. Starting next season, the third-from-the-bottom

team in the Bundesliga and the third-placed Bundesliga 2

team, as well as the third-from-the-bottom team in the

Bundesliga 2 and the third of the yet-to-be-created one-

tier third division, will battle for survival in, or promotion

to, the higher league, both home and away. This procedure

caters for the spectators’ eager anticipation of magical

moments in which football compacts suspense and drama

into mere seconds. From an emotional and an economical

point of view the new play-off matches can be relied upon

to become real assets to the league. In future, there will be

additional high-interest matches.

UNEQUAL BATTLE FOR LEAD IN EUROPE

The matches of the European club competitions also prom-

ise to attract much attention for sponsors and investors.

And although the Bundesliga is without a doubt one of the

strongest European leagues, the really big successes

failed to materialize in the end. Although Bayer Leverkusen

made it to the Champions League finals in 2002, they suf-

fered an unlucky defeat against Real Madrid. And so it was

in 2001 that a Bundesliga club, namely FC Bayern Munich,

won the Champions League for the last time so far. The

last Bundesliga club to win the UEFA Cup was FC Schalke

04 eleven years ago. A comparison shows that over the

last ten years four Champion League-winning teams came

from Spain, and two from England and Italy each. The

UEFA Cup went to Spain three times and twice to Italy.

In the current season, FC Schalke 04 was the only Bundes-

liga club to make it through the Champions League group

stage for the first time in its club history. And, it also was

the only club who pulled this off during the current season.

We are pleased to note, however, that UEFA Cup results

are somewhat better with FC Bayern Munich, Hamburger

SV, Bayer 04 Leverkusen, 1. FC Nürnberg and Werder

Bremen still going strong at the time of writing. On an

international top level, the Bundesliga’s dearth of silver-

ware seems to be the price it has to pay for the balanced

nature of its national league and its prudent budgeting by

not winning any major competitions. Over the past years,

the Bundesliga clubs have invested less in international top

stars, a strategy that was, admittedly, to their detriment on

a European level. The upside is that young German players

are given better prospects which in turn benefits the na-

tional team. England’s failure to qualify for the European

Championship was a clear indication of what can happen

when league clubs rely too heavily on foreign players.

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PERFECTING COACHING

Nonetheless, we have to be self-critical and ask why it is

that most German clubs’ performances in the European

competitions have been somewhat underwhelming. This is

an issue that both the clubs concerned and the League as

a whole are prepared to tackle in an open and honest de-

bate. Measures taken include the foundation of a commit-

tee of experts who regularly discuss options available for

improving the clubs’ sporting performance. Such discus-

sions also cover an integrated development of personality

and a code of conduct for players, officials and coaches.

The Bundesliga and the DFL attach great importance to a

close cooperation with the German Football Association,

which has created a unique competence centre with the

Hennes-Weisweiler-Akademie, the German Sport Univer-

sity Cologne. The academy has been training football

coaches since 1974, and its successful work will be contin-

ued under the DFB’s new senior instructor, Frank Wormuth

who replaced Erich Rutemöller at the turn of the year.

CLUB ACADEMIES FOCUS OF SPECIAL SUPPORT

Managing young players’ development responsibly and

consistently is a key element in our strategy to maintain or,

ideally, enhance the quality of professional football played

in Germany. Over the 2006/2007 season, the Bundesliga’s

clubs and joint stock companies invested a total of almost

€ 44 million in their respective youth/amateur football de-

partments and youth academies, up 2.1 per cent from last

season. On average, every Bundesliga club spent approxi-

mately € 2.5 million on its young player development

scheme. Meanwhile, Bundesliga 2 clubs’ expenditure in this

area showed a slight decrease, by 0.9 per cent. In concrete

terms, their overall investment for youth/amateur football

and academies ran up to € 17.7 million, averaging just un-

der € 1 million per club, the same as in the previous season.

Since 2002, it has been obligatory for German clubs apply-

ing for their professional football licence to maintain their

own youth academies. Regular checks and visits are carried

out in order to verify that every club meets (and continues

to meet) all of the established criteria, e.g. field a sufficient

number of teams, maintain adequate training pitches and

provide good-quality standards in terms of sporting, med-

ical, and educational care.

EXPENDITURE YOUNG PLAYERS’ DEVELOPMENT LICENSED FOOTBALL

in € ’000

65,000

60,000

55,000

50,000

45,000

40,000

35,000

30,000

25,000

20,000

56.,916

61,629

+ 8.28 %

60,86557,791

2003/2004 2004/2005 2005/2006 2006/2007

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FOOT PASS: FIRST-CLASS YOUTH DEVELOPMENT COMES WITH A CERTIFICATE

In its ongoing effort to improve clubs’ youth development

schemes, the DFL has commissioned the Double PASS

agency to carry out a detailed assessment programme.

Under the project name of Foot PASS Deutschland, Double

PASS will not only look at the actual football training as

such, but also evaluate the academies’ organisation, ad-

ministration, infrastructure, and efficiency, i.e. how many

young players are retained and progress to the first team.

The results of this certification process are expected to

be published in spring later this year, and in accordance

with performance, academies will be assigned one, two, or

even three stars – an appraisal that will not just give clubs

an indication of where they stand compared with their

rivals, it may also be worth a lot of money, as the UEFA

funds set aside for youth development programmes are

due to be distributed in the autumn of 2008. These funds

are fed by revenues from the UEFA Champions League

and currently hold € 4 million.

The youth academies of the league are a kind

of elite school for the best, and an excellent

institution which is bearing fruits. Numerous

excellent players from these academies have

managed to go professional already.

Joachim Löw, German national team coach“

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I was only ten when I joined Hannover 96 from TSV Pattensen in the summer of 1995. It was as if a whole new world opened up to me, with excellently trained youth coaches

working with us every session. I also loved going on trips abroad to take part in international tournaments where we met, and crossed figurative swords with, the best youth teams in Europe. In November 2003, I played my first Bundesliga match for “96”, aged 19.

For me, that was the crowning moment of a development that had started at the club’s youth academy where training was careful and very step-by-step, but at the same time decidedly success-oriented. In addition to a first-class footballing apprenticeship we also received the best possible school education and medical attention. Surely it is down to the youth academy that I made it as a professional, first in the Bundesliga, then in the German national team, as well.Per Mertesacker, German national team player

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INVESTING IN QUALITY INSTEAD OF QUANTITY

During the 2006/2007 season, the clubs and joint stock

companies invested significantly more in transfers, topping

the figure for the 2005/2006 season by 14.4 per cent, an

increase from just under € 144 million to over € 164 million.

As a result of record earnings, the perceptible rise in liquidity

has allowed clubs to invest heavily in new players, but always

with a keen eye on quality, not quantity.

The rise in transfer expenditure is nowhere more visible

than in the Bundesliga 2, where investment rose by 73 per

cent to € 20.6 million from just under € 12 million in the

2005/2006 season. However, this is simply part of an over-

all positive trend for the Bundesliga 2, where the quality of

football and public appeal have increased significantly.

There is hardly a transfer deal made in the Bundesliga these

days without the involvement of players’ agents. During

this season’s first transfer period alone, agents pocketed

a two-digit million figure. A working group composed of

DFL, DFB, and clubs’ representatives was established

some 12 months ago, its terms of reference being to make

players’ agents activities more open and transparent. The

first few principles drawn up by the group include the

requirement for all agents to be registered with the DFL,

for their fees to be clearly defined, and for the party seek-

ing the transfer assuming those fees (such party may well

be the player himself).

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NUMBER OF FOREIGN PLAYERS STABILISED ON LOW LEVEL

Many clubs’ selective transfer strategies, as well as the

first rewards reaped from their youth development

programmes, have combined to maintain the number of

foreign players in German professional football at a rela-

tively stable level well below the 50 per cent mark. While

in the 2002/2003 season every other player had a

foreign passport, their share has decreased to 41 per

cent in 2007/2008. In the Bundesliga, the proportion

of foreigners increased marginally by 0.61 per cent from

46 per cent for the previous season to 46.61 per cent in

the current season, whilst it dropped in the Bundesliga 2

from 36 per cent to 35.53 per cent for the same period.

Generally speaking, Germany’s professional clubs go for

quality, not quantity in their transfer dealings, which also

applies to buying foreign players. Obviously, top stars like

Franck Ribéry and Luca Toni (FC Bayern Munich), Diego

and Dusko Tosic (Werder Bremen) or Rafael van der Vaart

(Hamburger SV), to name but a few, add to the Bundesliga’s

thrill and excitement.

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EYE-TO-EYE WITH SUPPORTERS – OUR CUSTOMERS AND PARTNERS

Unlike any other league, the Bundesliga lives off its sup-

porters. Not only has it the highest attendances amongst

the European leagues, it also has a loyal fan base that turns

a match into an event, creating an atmosphere worthy of

Bundesliga football.

Fan-related work has become more and more demanding

over the past years. To meet these requirements, the DFL

has for some time now supported the professionalisation

of this segment. The DFL licensing regulations require that

the clubs nominate a fan representative.

For over a year now, the Fan-Arbeit 2010 initiative has

regularly held meetings, conferences and workshops with

representatives of the DFL and the fan representatives of

the professional clubs. The full-time fan representative of

the DFL, Mr Thomas Schneider, plays a key role in keeping

the dialogue going by frequently visiting individual clubs

in between official fan meetings.

Despite the high demand for Bundesliga tickets, prices

have risen only moderately over the past years. The

average price for Bundesliga purchase tickets for the

2006/2007 season increased by a mere 1.5 per cent to

€ 18.91 from the previous season’s average of € 18.63.

Although the average price for Bundesliga 2 match tickets

rose by 9.6 per cent from € 11.30 to € 12.38 in the last

season, attending the Bundesliga 2 still remains within

easy reach of any fan.

The Bundesliga has by far the most affordable ticket

prices of all European top leagues. Supporters of the

English Premier League pay an average of € 48 per match,

2.6 times more than for a Bundesliga match.

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TOP-RATE STADIUM INFRASTRUCTURE IN BOTH LEAGUES

In the run-up to the 2006 FIFA World CupTM billions were

invested in the venues, contributing significantly to the

comfort of the German stadiums. The Bundesliga is proud

to have one of the world’s most modern stadium infrastruc-

tures. With five stars, the VELTINS-Arena auf Schalke in

Gelsenkirchen and the Allianz-Arena in Munich sport the

highest European seal of quality awarded by UEFA.

Borussia Dortmund continues to offer the highest-capacity

Bundesliga stadium (81,187 seats), with Hertha BSC

(74,220 seats) and FC Bayern Munich (69,901 seats)

coming in second and third, respectively.

BUNDESLIGA STADIUM CAPACITIES

Club Capacity

Hertha BSC 74,220

DSC Arminia Bielefeld 23,997

VfL Bochum 31,328

Werder Bremen 42,100

FC Energie Cottbus 22,746

Borussia Dortmund 81,187

MSV Duisburg 31,390

Eintracht Frankfurt 51,500

Hamburger SV 57,222

Hannover 96 48,664

Karlsruher SC 33,560

Bayer 04 Leverkusen 21,880

FC Bayern Munich 69,901

1. FC Nürnberg 46,780

F.C. Hansa Rostock 28,800

FC Schalke 04 61,482

VfB Stuttgart 55,774

VfL Wolfsburg 29,049

BUNDESLIGA 2 STADIUM CAPACITIES

Club Capacity

Alemannia Aachen 21,200

FC Erzgebirge Aue 16,397

FC Augsburg 28,000

SC Freiburg 24,120

SpVgg Greuther Fürth 14,500

1899 Hoffenheim 6,350

FC Carl Zeiss Jena 15,505

1. FC Kaiserslautern 48,500

TuS Koblenz 15,000

1. FC Köln 49,958

1. FSV Mainz 05 20,200

Borussia Mönchengladbach 54,067

TSV 1860 München 69,901

Kickers Offenbach 25,000

VfL Osnabrück 17,112

SC Paderborn 12,000

FC St. Pauli 17,174

SV Wehen Wiesbaden 12,566

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50 2008 BUNDESLIGA REPORT

MARKETING AND COMMUNICATION – A BRAND TO CONVINCE

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A BRAND TO CONVINCE

02.2 MARKETING AND COMMUNICATION

The Bundesliga is immersed in a global competition for public attention, sponsorships, and media revenues – a competition where marketing and communication are key elements for success. Only by clearly positioning itself in the public eye will the League be able to score in those crucial areas.

Strategic brand building and focussing on the development and commercialisation of proprietary products are part and parcel of the process of value creation.

Tom Bender, Chief Marketing Officer DFL

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A HOUSEHOLD NAME FOR DECADES

Bundesliga stands at an impressive 99.5 per cent and, as

the latest polling results reported by the leading market

research institute TNS Infratest confirm, 51 per cent of

all Germans aged 14 and older profess “an interest in

football”, which translates into some 33.1 million people.

This cements football’s position as the undisputed num-

ber one national sport, despite the fact that 2007 lacked

the attraction of a major event, such as a European Cham-

pionship or a World Cup tournament. Among the group

described above, the Bundesliga is rated as the most in-

teresting competition by far - and standing at 93 per cent,

its popularity value has practically reached its full poten-

tial. The Bundesliga 2 still scores a remarkable 64 per

cent, while the UEFA Champions League (UCL) is popular

with 73 per cent, which is slightly down from last year’s

76 per cent, attributable perhaps to the German clubs’

underwhelming UCL record so far, or to the fact that only

very few matches are shown on free-to-air TV.

Encouragingly, the group’s demographics echo those of

the German population and society as a whole. Unlike

some other sports that attract either just youngsters or

senior citizens, football can pride itself on avoiding this

kind of age divide.

Securing and strengthening the Bundesliga’s position as

an umbrella brand, is one of the DFL’s central targets to en-

sure that the League Association can increase its marketing

potential while enabling the clubs and joint stock compa-

nies to strengthen their own, individual brands. Obviously,

the better the Bundesliga manages to reinforce its status

as a competition rich in both tradition and quality, the high-

er the benefits for all of the 36 affiliated clubs.

In an environment as fast-lived and volatile as profes-

sional football, successful brand management by an inde-

pendent umbrella organisation becomes a decisive factor.

More often than not, millimetres or split seconds decide

on victory or defeat, promotion or relegation, with signif i-

cant knock-on effects on a club’s economic future. With a

strong umbrella brand, the DFL provides the necessary

degree of stability and planning security for the overall

marketing effort, which ultimately adds value to every club.

INTEREST IN THE BUNDESLIGA ROCK-SOLID

In the last few years, the DFL has reached extraordinarily

high levels in this area. General brand awareness for the

FOOTBALL UNDISPUTED LEADER OF THE PACK

Football

Winter sports

Formula 1

Athletics

Basketball

DTM

51

42

37

34

In percentage share of total population

15

14

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More than anything else, football is a highly emotional event that puts millions of people

under its spell, from the supporters in the stadiums to the armchair supporter at home.

I’m an enthusiastic fan myself and just love watching really good matches, not just

Werder Bremen’s. But at the same time, football is a professionally organised and

economically flourishing enterprise that has long since reached international dimensions.

It’s this combination that makes it so successful.

Dr Wulf H. Bernotat, Chairman of the Board E.ON AG“

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IMPORTANT PART OF EVERYDAY CULTURE

It is hardly surprising that the Bundesliga is one of the

strongest and most popular brands in Germany, performing

the balancing act between tradition and vision with great

success. More than this, in the 45 years since it was estab-

lished in 1963, the Bundesliga has become an important

part of everyday culture and a recognised social factor.

A comparison of market research findings over the years

shows that the excellent image values have not only been

maintained, but even improved. 71 per cent of respondents

(the highest score) credit the Bundesliga with “good

football”, with 68 per cent confirming it is “well-organised”,

61 per cent saying it is “exciting”, and 59 per cent calling it

“entertaining”.

Compared with the Champions League, the Bundesliga

again comes first round the post in a number of key image

values. It is considered to be better organised (plus 15 per

cent), more popular (plus 11 per cent) and more commit-

ted to fair play (plus 10 per cent), even its sporting value is

deemed higher than that of the Champions League (plus 9

per cent). There is only one image value (“spectacular”)

where the Champions League has established a lead over

the Bundesliga (minus 5 per cent).

The basic driving forces behind peoples’ interest in the

Bundesliga have remained largely unaltered. Asked what

it is that makes them follow the league, respondents cited

the excitement of the competition (69 per cent), their

respective favourite team’s fortunes (66 per cent), and

good entertainment (64 per cent).

For 77 per cent of football fans, the Bundesliga stands for

“a great tradition”, 54 per cent feel the Bundesliga is an

integral, if not even indispensable part of public life, and

50 per cent say that professional football promotes the

young and establishes a common link between people.

IMAGE VALUES – BUNDESLIGA BEATS CHAMPIONS LEAGUE

Good football

Well-organised

Exciting

Entertaining

Popular

Competitive

Committed to fair play

Spectacular

Bundesliga vs Champions League, in percentage share of total corpus of people professing an interest in football (33.1 million)

Bundesliga Champions League

71

68

61

59

50

43

48

62

53

55

39

43

33

52

3338

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FROM RIGHTS SELLER TO CONTENT PROVIDER

The values shown above do not need to fear comparison

with those of other leading brands in Germany and beyond,

and they form the basis for the DFL’s work in the future.

Managing the brand systematically, and providing high-end

products and content, the League will further develop the

positive public perception of German professional football.

From the distinctive logo to the opener used for all Bundes-

liga-related TV programmes, from the league’s own pub-

lication targeted at the game’s decision-makers (“The

official Bundesliga Magazine”) to a television format

screened world-wide every week, to producing its own

match footage – these are only the most important of a

whole range of measures that have contributed to raise

the Bundesliga’s profile in the last few years, both at home

and abroad. In that context, self-developed media content

is not only supposed to help “bring the brand to life”, it is

also an expression of a brand strategy that is guided by

content and that has a lot of potential for the future. While

just a few years ago the League only sold media rights, it is

now in a position where it manages its own brand(s), as

well as develops, produces, and markets its own products.

This has made the DFL a content provider in its own right,

an important player in the media world offering a wide

variety of solutions for many different target groups.

With regard to presentation quality and brand develop-

ment, the TV pictures broadcast from the 612 matches of

the Bundesliga and Bundesliga 2 are an essential factor.

Since the 2006/2007 season, Cologne-based SPORTCAST

GmbH has been producing these images and forwarding

the basic feed, as it is called, to the media partners. Jointly

defined and closely co-ordinated with the DFL, the camera

standards applied ensure that high-quality broadcasts

bring the fascination of the Bundesliga alive. At the same

time, SPORTCAST’s effort overseen by managing director

Josef Nehl is an excellent basis for further media activities.

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THE CHALLENGE OF INTERNATIONAL BRAND BUILDING

Talking about moving images, the DFL itself has taken the

initiative by producing GOAL! – The Bundesliga Magazine, a

TV format screened weekly in roughly 140 countries and,

as such, ideally suited to the purpose of international brand

building. International media partners receive the 26-minute

programme in a ready-made format in English and Spanish;

however, with many foreign broadcasters having decided

to have their own translations made, the magazine now

goes out to viewers in more than 20 languages.

The concept is self-explanatory: GOAL! – The Bundesliga

Magazine is supposed to put the Bundesliga on the world

stage, focus on its stars and history, and portray German

professional football in the best possible light. Current de-

mand exceeds all expectations. International viewers and

media partners like it so much that, since the beginning of

this season, three special formats have been added to the

portfolio, including series of portraits of the stars of the

league, as well as programmes featuring the most famous

German clubs whose names ring a bell with fans abroad.

Compared with the other European top leagues, the Bundes-

liga is still lagging behind in terms of public image and

revenues, but it is catching up fast. The League’s interna-

tional brand building activities, helped no doubt by the

tailwind of a tremendously successful 2006 FIFA World

CupTM in Germany, have taken world-wide interest to un-

precedented heights. Meeting DFL media staff for an in-

terview recently, German Foreign Minister Frank-Walter

Steinmeier made a point of watching excerpts of GOAL! –

The Bundesliga Magazine and praised the League as “an

excellent ambassador for Germany all around the world.”

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For more than a year now, international activities have

been part of the DFL’s strategic brand management drive.

This includes cooperation with the Major League Soccer

(MLS) in the United States, the media market with the

world’s highest turnover. While in the beginning, joint activ-

ities focused on know-how transfer in areas such as TV

production, rights and licensing distribution, as well as

marketing, plans for the future include exhibition matches

and training camps. The objectives are to bolster the cur-

rent rise of soccer in the US, improve the Bundesliga’s

marketing options in the mid to long term, and further in-

crease its positive brand image on the ground.

BUNDESLIGA.DE – DIRECT LINK TO THE SUPPORTERS

The DFL naturally also offers moving images of the Bundes-

liga and its stars to German fans. In recent years, the

internet portal www.bundesliga.de has metamorphosed

into a meeting point for football fans and has become one

of the most successful sports portals in Germany.

www.bundesliga.de provides fans with first-hand infor-

mation and access to all facts and figures, results and the

most important news on every aspect of the league in both

German and English. Interviews with players and coaches,

columns and experts’ opinions and a large section with

live coverage are a permanent feature of its internet

presence, allowing fans to follow all 612 fixtures of the

Bundesliga and Bundesliga 2 individually or as a confer-

ence via the Live Radio and the Ticker. A top match and

the Saturday conference are also available in English. The

concept has proven successful so far. In February 2008

www.bundesliga.de clocked around 78 million page im-

pressions – a plus of 56 per cent compared to February

2007 (50 million page impressions). On the whole, the site

attracted 4.4 million visitors in February 2008 compared

to 3.5 million in February 2007, a significant increase of

39 per cent.

The website regularly publishes a newsletter for avid fans.

Other internet-based newsletters packed with the most

important information about what’s going on are offered

to national and international media and the clubs, as well.

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MEDIA LIBRARY – AN ARCHIVE FOR FUTURE GENERATIONS

The Bundesliga is steeped in history. In recent years, the

DFL has joined forces with the German Football Asso -

ciation (DFB) to set up a Media Library in honour of this

his tory, containing many moving pictures. Over the next

couple of months, the world’s largest digital TV archive

for all things football will come into being. In future, all

Bundes liga fixtures recorded since 1963, and all inter-

national matches and DFB Cup matches will be stored

digit ally in one central place for future generations. German

football would not be where it is today without all those

unforget table moments, from amazing saves to fantastic

goals to incredible come-back stories – an invaluable asset

that we feel is worth keeping for posterity and making

more easily accessible not just for the media partners, but

also for fans. Bit by bit, over 24,000 hours of historic

football material will be entered into the archive, each

Bundesliga season adding a further 612 fixtures and

around 1,000 hours, including moving images and photos.

From as soon as the coming season, media partners will be

granted internet-based access on the archive’s contents

to view and download any material. The size of the archive

will make it unique in the world.

Football and the Bundesliga – it’s become

a social event, no less.

Franz Beckenbauer, Chairman of the Supervisory Board FC Bayern München AG“

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59

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The Bundesliga is an excellent

ambassador for Germany.

Frank-Walter Steinmeier, German Foreign Minister

plus Bild XX

THE BUNDESLIGA MAGAZINE – TAILORED TOWARDS DECISION-MAKERS

The official Bundesliga Magazine in print format is pub-

lished for an entirely different target group. Since its

first issue in 2005, the magazine has been tailored to-

wards decision-makers from the industry, media and

sports sectors. Each month, the high-gloss 84-page maga-

zine contains exciting stories of all things Bundesliga

with interesting background and insider information, dates

and fixtures, but also entertaining portraits or reports on

industry-related events. The magazine is delivered straight

to the door of 7,000 opinion leaders via an exclusive dis-

tribution system. 13,000 copies are made available in

the lounges and business areas of the Bundesliga and

Bundesliga 2 stadiums. The DFL is intent on not resting

on its laurels and updated the design of the Bundesliga

Magazine in February 2008.

“ 60 2008 BUNDESLIGA REPORT

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ASSUMING SOCIAL RESPONSIBILITY

As an integral part of our society, the Bundesliga and its

protagonists are willing to assume the responsibility this

entails. The clubs of the League Association already par-

take in several activities, many of which are jointly organ-

ised with the DFL whose aim it is to further expand this

segment, focussing in particular on the promotion of chil-

dren, the support of other, economically less successful

types of sports and social integration.

The League actively fights intolerance and racism and last

year the League Association supported the pan-European

campaign week of FARE (Football Against Racism in Eu-

rope) in cooperation with UEFA. On the 10th and 11th match

day all spectators were issued with red cards with the in-

scription “Show Racism the Red Card” in the Bundesliga

and Bundesliga 2 stadiums. But not only the spectators

got involved. The players, coaches and referees also held

the red cards up high to show that they stand united

against hostility towards foreigners.

Although it is hard to imagine a highly-charged football

match without passion, there can be no room for violence

in a stadium. This is why the DFL has joined the Convention

Against Violence instigated by the European Association

of Professional Football Leagues (EPFL). Under the con-

vention, member leagues undertake, amongst other things,

to subject the sales of tickets to stricter guidelines and

install or improve CCTV in and around the stadiums.

This year the League continued to support the “Let’s Not

Forget Day” of the Protestant Church of Reconciliation

in Dachau which sets out to commemorate the anniversary

of the liberation of Auschwitz and to encourage open-

mind ed ness and tolerance.

Over and above these examples of collective action, the

clubs and joint stock companies also do their bit on a local

and regional level to support numerous campaigns. Some

clubs have entered partnerships with hospitals, schools,

youth centres, nursery schools or other social and church-

based institutions. Other clubs have established their own

charities, many players participate in social projects, but

more often than not these activities are deliberately kept

out of the limelight, as they are a result of the social

responsibility of the League, the clubs and players, and

not intended to be hyped up for media purposes.

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PROTECTING A STRONG BRAND

A strong brand such as the Bundesliga not only needs to

be maintained, every once in a while it needs to be pro-

tected as well. One such instance was the fact that last

year the DFL had the Championship trophy officially

registered under trademark law. The trophy is one of the

most important symbols of the competition in the Bundes-

liga and of both national and international importance.

The DFL saw need for action as more and more companies

were throwing products on to the market which heavily

leaned on the trophy.

The trademark protection gives the clubs a better hold on

merchandising. However, there is to be no drawback for the

fans who can continue to make their own trophy mock-ups.

The success of merchandising anything to do with the

trophy was succinctly shown last season by the Aral and

DFL cooperation. For the “Who will be German League

Champion?” campaign a magnetic board in the shape of the

trophy as well as magnetic pins with the 18 clubs’ coat of

arms were on sale at over 1,600 petrol stations. The cam-

paign was welcomed by hundreds of thousands of fans.

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Soccer made in Germany –

that is a hallmark.

Joseph S. Blatter, FIFA President“

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64 2008 BUNDESLIGA REPORT

FINANCES AND LICENSING – TOP-NOTCH BUDGETING

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TOP-NOTCH BUDGETING

02.3 FINANCES AND LICENSING

The enterprise ’Professional Football’ remains a success story with record turnover, reduced liabilities and a constant growth in jobs reflecting the sound financial management of the clubs. An increasingly professional management ensures that the business model, with which exciting matches and fair competition stand and fall, remains stable.

Christian Müller, Chief Financial Officer DFL

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MEDIA RECEIPTS CONFIRM ROLE AS MOST SIGNIFICANT SOURCE OF INCOME

Total income in licensed football for the 2006/2007 season

has reached a record € 1.75 billion, corresponding to an

increase of just under 15 per cent compared to last year,

and a sensational 37 per cent compared to the 2003/2004

season. It is not exaggerated, therefore, to claim that pro-

fessional football in Germany has leapt into completely new

financial dimensions in recent years.

This figure stems from many sources, the key ones being

the League’s media and marketing agreements which came

into force in July 2006, contributing around € 440 million,

plus media receipts from the German FA Cup and inter-

national competitions. All in all this segment was able to

report a highly welcome increase of 45 per cent to € 580

million. This means that income from media accounts for a

third of total revenue whereas this item accounted for ‘only’

26 per cent in the 2005/2006 season. Media receipts in

the first year of the new media contracts thus superseded

the income from advertising and sponsorship after two

years as the most important source of income.

NEW RECORD EARNINGS

A closer look at the figures reveals that the economic situ-

ation of licensed football is based on a very healthy mix of

different sources of income, including ticket sales, media

rights, sponsorship and other sources. 21 per cent of the

revenue is generated by income from match days (previous

year: 22 per cent), just under 25 per cent come from adver-

tising and sponsorship (previous year: 27 per cent) and the

remaining 21 per cent stem from transfers, merchandising

and miscellaneous (previous year: 24 per cent). What is par-

ticularly remarkable is the stable trend rate of growth of

the income from merchandising. In the period under review,

this item amounted to well over € 71 million, corresponding

to an increase of 13 per cent compared to the previous

year, or 54 per cent compared to the 2003/2004 season.

To conclude we can say that matchday operations, adver-

tising, sponsorship and marketing in the media are the

most important sources of income, amounting to almost

80 per cent of total income. Despite the high rise in media

receipts, there were no fundamental changes in the share

of these items in the total income. This means that we are

not excessively dependent on any one source of income.

The licensed clubs are mid-sized

businesses. Sport, and in particular

football, has become a real economic

factor, and a major employer.

Dr Dieter Hundt, President of the Confederation of German Employers’ Associations “

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A look at the separate development of Bundesliga and

Bundesliga 2 impressively shows that whilst total Bundes-

liga income increased by 13 per cent to € 1.45 billion,

Bundes liga 2 was able to increase its slice of the cake by

25 per cent to € 291 million. The, in relative terms, superior

performance of the Bundesliga 2 is due to several factors,

one being that the terms of the new media contract are

having a positive effect here as well. The membership of

clubs such as 1. FC Köln and 1. FC Kaiserslautern are

having a positive impact, scoring high records with ticket

sales and sponsorship. And, last but not least, income from

transfers also rose significantly, in particular through the

major transfer of, for instance, Lukas Podolski (1. FC Köln

to FC Bayern Munich) and Boubacar Sanogo (1. FC Kaisers-

lautern to Hamburger SV).

BUNDESLIGA – SHARE OF SOURCES OF INCOME IN TURNOVER

2003/2004 2004/2005 2005/2006 2006/2007

Match 18.99 % 18.08 % 23.46 % 21.26 %

Advertising 30.54 % 27.86 % 28.00 % 24.52 %

Media 26.73 % 25.05 % 25.21 % 32.95 %

Transfers 2.93 % 3.72 % 7.18 % 5.32 %

Merchandising 3.98 % 3.81 % 4.41 % 4.51 %

Others 16.83 % 21.48 % 11.73 % 11.44 %

2003/2004

2004/2005

2005/2006

2006/2007

Match Media MerchandisingAdvertising Transfers Others

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RESTRAINT IN EXPENDITURE

The high growth of income is up against only a moderate

increase in expenditure. Although the Bundesliga clubs

spent a record amount of € 75 million each on average,

thus bringing the total expenditure up to € 1.35 billion,

this represents an increase of only four per cent compared

to the previous year. The Bundesliga 2 clubs spent € 293

million, or 26 per cent more – all to be seen against the

backdrop of the league membership of hot-selling clubs.

By definition, payroll costs for match operations, consisting

of the wages for players and managers, again have by far

the highest share in expenditure in the period under review,

increasing by just under four per cent in the Bundesliga.

In the Bundesliga, the average payroll costs per squad in

the 2006/2007 season were € 29.5 million (up from

€ 28.4 million last year), which amounted to a grand total

in expenditure of € 530 million. This accounts for a 39.3

per cent share of total revenue. It’s almost becoming a

tradition that the Bundesliga has the most favourable in-

dicators here compared to the leading European leagues.

According to a survey by Deloitte & Touche (2005/2006),

Spain’s Primera División comes in top in this category with

64 per cent, followed by England’s Premier League (63

per cent) and French Ligue 1 (59 per cent). The restraint

exercised in this segment is also reflected in the sound

results achieved by the clubs.

This also means, though, that the English clubs pay out

a considerably larger share of their rather higher income

(€ 2.1 billion) to their players as salaries. In absolute

terms, the English professionals receive about € 1.3 billion

in salaries, more than twice what their Bundesliga col-

leagues get to see. This should all be taken into account

when taking a closer look at the clubs’ performances in

international competitions.

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Bundesliga transfer expenditure increased by 14.4 per

cent from € 143.8 million in 2005/2006 to € 164.5 million

in the current season. This is substantially lower than at

the beginning of this decade when, in 2002/2003, transfer

expenditure amounted to € 192.8 million.

After a slight decline in payroll costs for the Bundes liga 2

in the previous year, this item increased by 19.4 per cent

from € 101.4 million to € 121.1 million. The payroll costs to

total revenue ratio lies at 41.3 per cent. This is the third

drop in a row after 48.6 per cent in 2003/2004, 43.1 per

cent in 2004/2005 and 43.5 per cent in 2005/2006. Cost

for player transfers of the 18 clubs in the Bundesliga 2 also

increased significantly by 73.3 per cent to € 20.6 million

from € 11.9 million last year.

We expect expenditure for players and managers and

transfers to increase in the coming seasons. Various

spectacular player transfers in the Bundesliga for the

2007/2008 season are already strongly hinting at this.

The significance of professional football in Germany

for the economy as a whole is tremendous.

This sport has turned into a sector of the economy

which promises further growth in the future.

Prof. Dr rer. nat. Martin Winterkorn, CEO VOLKSWAGEN AG“ 70 2008 BUNDESLIGA REPORT

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ALL BUNDESLIGA CLUBS IN THE BLACK

The increase in revenue on the one hand and the restraint

in expenditure on the other have led to a hitherto un-

heard-of result after tax for the period under review. Each

Bundesliga club made a profit after tax of just over € 6

million. At least the clubs of the Bundesliga 2 are only

slightly in the red with a minus of € 100,000. This average

value is due to the poor performance of just a few clubs

who eclipse the excellent performance of the majority.

All Bundesliga clubs and twelve of the 18 clubs in the

Bundes liga 2, in other words 83 per cent of all licensed

clubs, were in the black in the 2006/2007 season.

Correspondingly, the internationally applied financial ratios

EBIT (earnings before interest and tax) and EBITDA

(earnings before interest, tax, depreciation and amortisa-

tion) show a positive trend for both leagues. EBITDA of

the Bundesliga clubs amounted to an average of € 15.7

million for 2006/2007 (€ 7.4 million for 2005/2006).

EBITDA of the clubs of the Bundesliga 2 amounted to

€ 785,000 (€ 795,000 for the previous season). Earnings

before interest and taxes (but including depreciation in

particular on player assets) for the 18 Bundesliga clubs

amounted to € 7.8 million (after € 1.2 million in 2005/2006),

and to € 19,000 for the Bundesliga 2 clubs after € 90,000

in 2005/2006.

NUMBER OF CLUBS WITH POSITIVE RESULT AFTER TAX

2003/2004 2004/2005 2005/2006 2006/2007

Bundesliga 9 14 12 18

Bundesliga 2 9 10 9 12

Licensed football 18 24 21 30

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KÖLN

DEVELOPMENT OF EQUITY (ACCUMULATED)

in € ’000

500,000

450,000

400,000

350,000

300,000

250,000

200,000

150,000

100,000

50,000

0

-50,000

-100,000

2004 2005 2006 2007

Equity capital Licensed FootballEquity capital Bundesliga Equity capital Bundesliga 2

423,950 433,089

9,139

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REDUCTION OF LIABILITIES

Thanks to the prudent and professional budgeting of the

clubs, the balance sheet, i.e. the asset and liability state-

ment, of the 36 licensed clubs in Germany makes for re-

laxed reading. As in recent years, many clubs thus were

able to further reduce their liabilities. As at 30 June 2007,

the liabilities of the 36 licensed clubs had dropped by 7.4

per cent to € 599 million.

As at 30 June 2007, licensed football recorded total equity

capital of € 433 million; a remarkable 50 per cent increase

from € 288 million on the same date the preceding year.

Even if intangible assets in the form of the player assets

recorded at book value were excluded, adjusted equity

capital would still stand at some € 220 million.

As at the balance sheet date, 15 of the 18 Bundesliga

clubs reported positive equity capital. The average equity

ratio amounted to 36.2 per cent, corresponding to a hefty

nine per cent increase compared to the already excellent

result of 27.4 per cent for the previous year. The Bundes-

liga 2 also records positive equity capital. As at the balance

sheet date, its clubs had a total equity capital of € 9.1

million, a considerable improvement on the previous years,

where the total equity capital was at minus € 6.8 million

on 30 June 2006 and a staggering minus € 34.5 million on

30 June 2004.

As at 30 June 2007, the book value of the player assets of

the Bundesliga clubs rose by 25 per cent to € 203 million

compared to the period in the preceding year, and is the

highest of its kind in the recent past. Capitalized player

assets have also increased in the Bundesliga 2 to € 10.3

million as at 30 June 2007, compared to € 6.4 million as

at 30 June 2006. It seems that in light of the improved

economic environment, the clubs in both leagues are pre-

pared to pay transfer fees for players that are still under

contract elsewhere.

There are hardly any changes to the tangible and financial

assets. The continuity of tangible assets can partially be

put down to the stadiums that have finally been completed.

The consistently high level of liquid funds compared to

previous years is particularly worthy of note: this rose by

19.3 per cent as against the previous year to a current

€ 197.7 million for Bundesliga and Bundesliga 2 as a whole

As a comparatively young league, the MLS can learn a lot from

the know-how and experience of German professional football.

The DFL prides itself on its Europe-wide reputation of a benchmark

organisation in many areas. The clubs are financially sound,

attendances are on a constantly high level, clubs are negotiating

winning sponsorship deals, and licensing is successful.

Don Garber, Commissioner Major League Soccer“

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MID-SEASON LICENSING PROVIDES ADDITIONAL SECURITY

The Bundesliga licensing procedure which is continually

improved has a big share in the positive economic devel-

opment of professional football in Germany. An auditor of

the world’s leading inspection, verification, testing and

certification company, SGS, commissioned by UEFA con-

firmed that the procedure installed by the DFL fully com-

plies with the new pan-European UEFA quality standard

2.0. In fact, the financial criteria applied by the German

licensing procedure surpass the minimum requirements

as defined by UEFA. Each club applying for a license must

submit a draft profit and loss account as well as informa-

tion on its investment and financing activities for the

season in which it wishes to be licensed. On this basis, the

available liquidity is calculated to the end of the season to

which the license is to be applied. The licensee must be

able to furnish proof of a positive balance for the season

in which it wishes to be licensed.

For the first time ever, the DFL allowed 14 clubs to submit

comprehensive, updated documents by 31 October 2007

for mid-season licensing, on the basis of which the liquidity

was calculated up to the end of the season. The majority of

the clubs had been able to provide sufficient evidence prior

to the start of the season that their economic standing was

sound enough to join the 2007/2008 season. Some obliga-

tions, e.g. concerning the transfer behaviour during the

defined transfer windows of the season, were imposed

on certain clubs. To sum up, we can safely say that this

‘corrective’ procedure has given both the championship

competition and the affected clubs a higher degree of

financing security for the current season.

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Professional football may be a sport with all the facets of

excitement and drama, but it has long since developed into a

high-growth branch of industry. The establishment of modern

management structures has professionalized the clubs in

Germany, which to a certain extent are managed like business

enterprises. This is a sound basis for further growth.

Werner Wenning, CEO Bayer AG Leverkusen“

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PROFESSIONAL FOOTBALL – CREATING JOBS

Once again the economic performance of the licensed clubs

has improved, boosting overall job figures in professional

football. In recent years, the Bundesliga and Bundesliga 2

have advanced to major employers.

In this context, the level of contractor positions is notable:

the 36 licensed clubs, their subsidiaries and associated

service providers and suppliers, such as security and

guard services, catering companies and medical services,

account for 34,800 full and part-timers for match opera-

tions of the German professional leagues, which in itself

represents an increase of two per cent compared to last

year and a good twelve per cent compared to the last two

years. The number of full-time employees working for

the 36 clubs increased by five per cent to 3,577 over the

past twelve months. Together with their subsidiaries, the

li censees also take on around 100 trainees.

NUMBER OF STAFF IN LICENSED FOOTBALL

Financial year 2005/2006 2006/2007

Licensees

Full-time staff 3,419 3,577

Part-time staff 778 661

Trainees* 84

Casual workers 4,589 4,257

Subsidiaries

Full-time staff 489 421

Part-time staff 137 188

Trainees* 12

Casual workers 2,468 2,026

Contractors

Security and guard services 9,430 9,989

Catering companies 9,393 9,368

Medical services 1,393 1,575

Others 2,007 2,647

Total 34,103 34,805

*collected for the first time in the 2006/2007 season

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PROFESSIONAL FOOTBALL AS MAJOR TAX CONTRIBUTOR

In the 2006/2007 financial year, the 36 licensed clubs

paid tax and fiscal charges to the tune of € 550 million, an

increase of 20 per cent from € 460 million compared to

last year. This is an increase of over 45 per cent compared

to the 2004/2005 season (€ 380 million) – rather impres-

sive proof of the growing economic importance of profes-

sional football.

The lion’s share of the € 553 million for the 2006/2007

financial year is attributable to income tax on wages and

salaries, church tax and solidarity surcharge (€ 288 million).

Corporate income tax and trade tax amounted to just under

€ 30 million with social security contributions amounting

to just under € 78 million. More than ever, professional

football is an important tax contributor. Based on the

previous turnover tax rate of 16 per cent, the industry

generated net value added of € 930 million.

VAT collected by clubs amounted to € 259 million. Clubs

paid € 259 million in turnover tax and claimed input tax of

approx. € 110 million, which shows how healthy the league’s

investment climate is, and how closely clubs are econom-

ically involved with other companies, corporations, and ser-

vice providers. On the basis of the 16 per cent VAT rate

applicable in 2006, licensed clubs generated goods and

services worth some € 700 million. Setting off the turnover

tax paid and the input tax reclaimed (see above), the “net

VAT” clubs contributed to the state coffers amounted to

exactly € 148,694,911.

This figure, however, does not take into account revenue

from private consumption before, during and after a match.

Gate receipts are another important cash source, albeit

one which is rather difficult to reliably estimate. The approxi-

mately 16 million paying spectators at the stadiums

who followed matches in the 2006/2007 season bought

not only their ticket but, according to a conservative esti-

mate, also spent an equal amount on travel, food and

beverages (€ 365 million).

TAXES AND FISCAL CHARGES IN LICENSED FOOTBALL IN €

2006 calendar year, 2006/2007 financial year

Corporate taxes and fiscal charges

VAT 258,952,094

Corporate income tax and trade tax 29,916,671

Other taxes and fiscal charges 5,472,812

Total 294,341,577

Personal taxes and fiscal charges

Income tax on wages and salaries, church tax and solidarity surcharge 287,856,105

Social security contributions 77,995,918

Total 365,852,023

Total of corporate and personal taxes and fiscal charges 660,193,600

Refunded input tax 110,257,183

Outflow of funds from tax and fiscal charges 549,936,417

(paid VAT adjusted for refunded input tax)

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GLOBAL MEDIA EVENT

02.4 RIGHTS AND LICENSES

The commercialisation of the Bundesliga rights and licenses is one of German professional football’s key sources of income. It is only logical then that the DFL dedicates a great deal of time and effort to this particular area that comprises the marketing of media rights, as well as joint sponsorship, merchandising, and licensing. Looking back on 2007, it is fair to say that the overwhelming majority of the DFL’s activities were crowned by success.

Jörg Daubitzer, Vice-President Sales DFL

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It has been an eventful twelve months, characterised by

lots of comings and goings before and throughout the cur-

rent season. The Bundesliga’s partnership agreement with

arena, a subsidiary of the Unitymedia cable operator, was

meant to ring in a new, three-year rights period (2006/2007

to 2008/2009), but the newcomer had its wings clipped

after just one successful season, mainly due to regulation

by the Bundeskartellamt (German Federal Cartel Authority)

and so decided to award Premiere the rights. The Federal

Cartel Authority frustrated arena’s original plan to co-

operate with its subscription TV rival, Premiere, who would

have transmitted arena’s programmes on both cable and

via satellite. Premiere then acquired the subscription TV

rights from arena on a sub-license and went back to broad-

casting its own Bundesliga programmes that have been

served to all subscription TV subscribers since the begin-

ning of the current season on cable, via satellite, and on

the internet: on its platform called T-Entertain, Deutsche

Telekom now offer their customers the complete, 612-

fixtures package via DSL connections.

The new arena model may not have been put into practise,

but overall results are still very positive indeed. Not only

can the Bundesliga present the most complete subscrip-

tion TV coverage ever, featuring the two leagues’ com-

bined total of 612 matches; there are also the stalwart

free-to-air TV stations (DFL partners ARD, DSF, and ZDF)

who ensure that the Bundesliga is the most promptly and

comprehen sively covered of all European leagues. In par-

ticular, the ARD- Sportschau (the traditional, Saturday

evening highlights package) continues to attract excellent

audience ratings.

In conclusion, it has been shown that subscription TV and

free-to-air TV can happily co-exist, after all, that fans

benefit from an unrivalled offering of Bundesliga and

Bundesliga 2 matches (at the most affordable subscrip-

tion TV prices ever), and that revenues for the Bundesliga

have reached a record high.

Figures don’t lie: the Bundesliga’s coverage is outstanding

and confirms its great popularity as a provider of TV content.

SUPERB COVERAGE, COMPREHENSIVE PACKAGE

TV COVERAGE AND MARKET SHARE

2003/2004 2004/2005 2005/2006 2006/2007

ARD-Sportschau - Bundesliga Million Market Share Million Market Share Million Market Share Million Market Share

Adults 14-49 years 2.00 25.00 % 1.80 22.60 % 1.76 22.20 % 1.79 23.70 %

Men 14-49 years 1.37 33.00 % 1.22 30.20 % 1.22 30.20 % 1.25 32.80 %

Viewers from age 3 6.04 28.80 % 5.74 26.90 % 5.45 25.50 % 5.66 26.80 %

DSF - Bundesliga: On Sunday

Adults 14-49 years 0.84 7.50 % 0.92 7.90 % 0.81 7.20 % 0.41 3.80 %

Men 14-49 years 0.58 10.30 % 0.62 10.80 % 0.55 10.10 % 0.29 5.30 %

Viewers from age 3 2.32 8.40 % 2.58 8.80 % 2.12 7.60 % 1.03 4.10 %

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GLOBAL POPULARITY OF BUNDESLIGA ON THE INCREASE

Great progress was made in 2007 with making the Bundes-

liga an international success, too. Previous practise had

seen various marketing agencies entrusted with commer-

cialising the foreign rights; this changed in December

2005 when said rights were awarded to bwin Interactive

Entertainment, in cooperation with the sportsman media

group. Provisionally timed to run until 2008/2009, the

partnership has already produced some excellent results

in that bwin have raised guaranteed revenues by more

than 50 per cent on average. However, fairness demands

to admit that, when it comes to revenues from international

rights marketing, the challenge remains to bridge a consid-

erable income gap between the Bundesliga on the one hand,

and the other European top leagues on the other.

The Bundesliga is one of the best TV products to be had on global

sports TV. The DFL worked diligently and with determination to

completely reposition the brand. I think that what the Bundesliga

provides in terms of production standards and additional programme

content is by far the most professional package on offer in any

international football league.

Peter Nørrelund, Head of Sport, Modern Times Group A/B (Finland, Denmark, Norway, Sweden, Lithuania, Estonia, Latvia)

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The Bundesliga has lived up to all our expectations at Sport Klub. In particular we

have appreciated the technical services and backup we have received as a client.

The total package has been first class and has made the partnership work at every

level. Sport Klub as a new player in the Central European sports TV market has

changed the landscape and Bundesliga has been an integral part of that success.

The team partnership has been a true winner!

Ralf Manthey, Head of Sport, Sport Klub Channels (Hungary, Poland, Romania, Croatia, Serbia, Montenegro, Slovenia, Bosnia-Herzegovina)“

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The Bundesliga is currently available to audiences in 171

countries, which reflects an outstanding global coverage

well on a par with its European competitors, up by 17.4

per cent on last season. During the 2006/2007 season,

numerous Bundesliga matches, as well as numerous

special features, were broadcast to TV viewers abroad.

Obviously, the new challenges are to further expand the

German leagues’ media presence world-wide, hold one’s

own on a fiercely contested market, and in the mid-term

generate higher returns from these foreign rights.

The Bundesliga – live in 171 countries

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STRATEGIC DEVELOPMENT IN ALL RELEVANT MARKETS

Having attained near-global market coverage in the past

few years, the time is now right for the DFL strategy to be

reviewed, up-dated, and taken forward. Obviously, the

foundation for any concrete steps to be taken is some

thorough research to identify the most important target

markets. These include, amongst others, Eastern Europe,

the United States, China, India, and the Middle East, where

the Bundesliga already enjoys some very encouraging

image and recognition values. It is in the last three global

regions where the media markets are growing at the same

pace as the national economies.

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PROGRESS THROUGH PARTNERSHIP

In a nutshell, the DFL strategy can be described as three-

pronged:

1. The Bundesliga presents itself as a true partner: with

partnership meaning more than just media presence and

revenues from broadcasting rights, international partners

(foreign leagues, associations, and media partners) are

to benefit from shared know-how in areas as diverse as

league organisation, media production, stadiums, sup-

porter relations, etc.

2. The Bundesliga “comes to town”: German league teams

go abroad and play high-profile international friendly

matches, closely co-ordinated with their local partners

and cooperating with the media on the ground. This will

add positive emotional value to the brand that is the

Bundes liga. The media will accompany the players and

club officials as they join their foreign hosts and take part in

match-related events. It has not been always so, but clubs

now actively embrace this approach, making the Bundes liga

the only top league in Europe with a joint, unified foreign

markets policy.

3. The league’s international media partners not only re-

ceive top-quality match footage, but also a lot of added-

value content. For instance, partners are provided with

post-match interviews via satellite. They can also retrieve

all relevant information on the Bundesliga via the web-

based service platform hosted by sportsman media group.

I simply love the Bundesliga, its enthusiastic fans, the fantastic

goals, and in particular the high-quality TV images with which we

are provided.

The unpredictable outcome of any match makes the Bundesliga

extremely exciting and full of surprises. It’s a real joy.

I just love it.

Duan Xuan, Sports Commentator China National Television (CCTV)“

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We are very proud to be the American home of the Bundesliga.

Our viewer ratings increase daily. It seems our viewers just can’t

get enough. They look forward to the Bundesliga, the exciting

matches and stars such as Luca Toni, Diego, Franck Ribéry,

Miroslav Klose or Pavel Pardo. In a nutshell: the Bundesliga

simply has the best football on offer.

Enzo Francescoli, CEO GolTV (USA, Canada and large parts of South America)

NEW PARTNERS: MAJOR LEAGUE SOCCER, ALL INDIA FOOTBALL FEDERATION, AND J-LEAGUE

Of all the strategic foreign markets, the United States

enjoy top priority status, as “soccer” is experiencing very

encouraging growth rates among younger target groups

with high disposable incomes. In its twelfth year of exist-

ence, the US professional league (Major League Soccer,

MLS) is beginning to reap the rewards of its grass-roots

work in a country where football is still a relatively young

sport. In March 2007, the MLS and the DFL signed a

cooperation agreement aimed at supporting football in

the USA and improving, in the mid-to-long term, the

Bundesliga’s marketing opportunities that side of the

Atlantic. Specifically, the parties have agreed to engage

on a regular know-how transfer in all key areas including

TV production, rights and licenses distribution, marketing

and brand communication, organisation and finance, young

player development, and stadium construction. In addition,

friendly matches are scheduled to take place between

MLS and Bundesliga teams from 2008. We believe this

partnership has established a new milestone in the DFL’s

international marketing efforts, and is exemplary for a

systematic and sustainable brand awareness build-up.

OVERVIEW OF INTERNATIONAL ACTIVITIES

In addition to the USA, the Bundesliga focuses on India and

Japan as two of the most promising foreign markets. Prior

to the formation of the Indian professional league, the DFL

had met with representatives of the national association

A.I.F.F. in December 2006 to sign a Memorandum of Under-

standing. There has been some intensive exchange in, for

example, league organisation, match operations, and youth

development. With more than one billion inhabitants, India

is one of the world’s most populous nations. Its economy is

coming on in leaps and bounds, a growth reflected by a bur-

geoning media landscape. And the Bundesliga is intent on

benefiting from the boom, as well.

The DFL’s dialogue with the Japanese J-League was taken

forward in September 2007, when a 37-strong delegation

headed by J-League President Kenji Onitake visited Ger-

many and looked at how club youth football, infrastructure,

and management are operated in Bundesliga venues Berlin,

Munich, Offenbach and Bremen. The visit was rounded off

with a day-long event in Frankfurt featuring presentations

by various DFL and club managers. The focus was also on

cooperation in the youth sector.

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A J-League U15 representative team came to Germany

for a training camp and international friendly matches

against their peers from Bayer 04 Leverkusen, 1. FC Köln,

and MSV Duisburg. Bundesliga 2 side FC Augsburg from

Swabia invited youth teams from India to training camps

and test matches.

GERMAN CLUBS REACHING OUT TO INTERNATIONAL FAN COMMUNITIES

In its effort to consistently develop and improve its for-

eign marketing strategy, the DFL has decided to place

greater emphasis on more clubs actively reaching out to

potential audiences in key markets. As part of this new

drive, two Bundesliga clubs travelled to Asia, with Borussia

Dortmund playing against the Indonesian national team

in Jakarta on 19 December 2007 while FC Energie

Cottbus met the Chinese Olympic team twice (on 18 and

20 December 2007) and presented, amid great public in-

terest, their new signing from China, Jiayi Shao. Both in

Indonesia and in China, the clubs’ visits included special

media opportunities for the local TV partners and spon-

sors, as well as other activities including youth football

clinics. All matches were broadcast live on free TV by the

local TV partners in China and Indonesia and were seen by

over 400 million viewers. The market share in Indonesia

came to 25 per cent. Earlier, and on initiative of the DFL,

Borussia Dortmund had gone on a trip to Poland in October

2007 to play Polish league club Legia Warsaw and take

part in several other match-related events.

There is no doubt that China is an important destination

for the Bundesliga. There, just as in all other international

TV markets, it finds itself in tough competition with its

rivals, e.g. the Spanish Primera División and Italy’s Serie A.

While German professional football can be watched in not

fewer than 171 countries – a figure that puts it well on a

par with its European rivals – the challenge is to secure

more transmission time and to benefit from Asia’s above-

average economic growth rates.

It is not exaggerated to say that this approach – meet

international partners’ teams on their own home turf and

take part in reach-out activities on the ground – has become

something of a unique selling point for the Bundesliga.

Much of the credit, of course, is due to the clubs themselves

for their unwavering support of, and exemplary commit-

ment to, our strategy despite the pressures of a very tight

fixture schedule.

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I’m a major fan of the Bundesliga. This is why it has always been my dream

to cover German football as a sports journalist. I love the atmosphere in the

Bundesliga stadiums, there is less distance between stars and fans than, say,

in England or Spain. I am really excited about the fact that the Bundesliga is

stepping up it’s presence in other countries, such as China. I’d love to lend a

hand in spurring this effort on.

Zhang Li, Journalist for Titan Sports, China’s largest sports magazine“ 88 2008 BUNDESLIGA REPORT

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The Bundesliga has entered into exclusive partnership deals with Premiere and Deutsche Telekom;

for the 2007/2008 and 2008/2009 seasons Premiere is the “Official Partner of the Bundesliga”

and has also entered into a premium print partnership with DFL to emphasise its close ties with

German professional football.

The official premium partnership signed with Deutsche Telekom for the 2006/2007, 2007/2008

and 2008/2009 seasons is an expression of the excellent relations the league enjoys with Germany’s

prime telecommunications provider. It is a partnership that the 36 professional clubs in the Bundesliga

and Bundesliga 2 quite literally wear on their sleeves, as the ‘T-Home’ logo, Deutsche Telekom’s

signature brand for all domestic use services from DSL internet access to internet television (IPTV),

is not only sewn on players’ shirt sleeves, but also well visible on the substitution boards used at

matches. In addition, there is a print partnership with the DFL.

T-Home and Premiere are also the official media partners of the Bundesliga. Live images of all 612

Bundesliga and Bundesliga 2 matches are broadcast in subscription TV and via the internet as well.

Both platforms are firmly in the hands of the editors of the subscription TV broadcaster, Premiere.

All Bundesliga and Bundesliga 2 matches are shown individually or as live conferences, with Franz

Beckenbauer as Premiere’s official Bundesliga expert.

THE LEAGUE’S PARTNERS

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03UNTERPUNKT

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A CLOSER LOOK AT EUROPE

03 MISMATCHED COMPETITION 92

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MISMATCHED COMPETITION

BY CHRISTIAN MÜLLER

No-one will dispute that the German clubs’ record in the European club competitions (UEFA Champions League, UEFA Cup) has been less than satisfactory in the last few years.

A critical analysis of this fact has yielded a number of possible explanations, one of the most frequently cited being that, compared with the earnings realised by other major European league clubs from the sale of the domestic TV broadcasting rights, German teams invariably lag behind. However, the efficiency gains realised from the central marketing of broad-casting rights (and the applied distribution key guided by the principle of league solidarity) form an asset that all of the Bundesliga clubs benefit from in no small measure.

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Then there are voices saying that the German League’s

regulations on club ownership – a restriction usually re-

ferred to as the 50+1 clause – are at the root of our teams’

lack of competitiveness. And indeed, any debate about

the pros and cons of liberalising club shareholding options

promises to be long, lively, and entertaining. The fact

remains, though, that neither higher TV revenues, nor the

capitalisation expected from would-be investors, offer any

guarantee that a greater number of international top play-

ers would start lining up to ply their trade with German

clubs, thus increasing their chances in Europe.

To a great degree, the future marketing opportunities of

German professional football depend on keeping compe-

tition in the Bundesliga and Bundesliga 2 as attractive and

sustainable as possible, thus creating domestic and inter-

national demand for them. There is no doubt that for this

mission to succeed, attracting foreign stars to play in the

Bundesliga will be a key task. However, the truth is that

German clubs are engaged in fierce competition for the

best players. Especially following the 1995 ECJ ruling on

the Bosman case, which all but abolished any restrictions

on foreign players, the term “global sourcing” applies only

too well. To be sure, any top player’s decision for or against

DISTORTION THROUGH DIFFERENT TAX PRIVILEGES

a specific club will, in one way or another, be guided by

“soft factors”, e.g. the prospective club’s reputation, its

chances of success, the attraction exerted by the respec-

tive national league and so on. However, what really counts

at the end of the day is net income, as players have to

make the most of their active careers and market their

services to the highest bidder. And the net amount remain-

ing from a player’s gross salary (no pun intended) is largely

a function of the respective country’s tax regime. On

closer inspection, it turns out that some European states

have, quite intentionally, introduced tax advantages for

resident non-nationals. Other countries’ authorities do

not seem overly worried to ensure that legislation is

properly enforced.

Finally, some states offer no tax deductions on the player’s

salary as such, but grant far-reaching tax breaks in other

areas, e.g. capital income or income from advertising. As a

result, the European tax landscape could not be any

further from presenting a level playing field. If German

clubs want players on their wish list to enjoy the same

level of net income as elsewhere in Europe, they are forced

to offer them significantly higher gross salaries than their

foreign competitors.

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players’ private sponsorship contracts have never been

comprehensively registered let alone reviewed or audited,

so that a large share of their income has not been taxed at

all. In the meantime, the responsible financial authorities

have reacted by advising the total of 134 clubs organised in

Italy’s four divisions to submit, by 30 April 2008, all their

players’ employment contracts and personal sponsorship

agreements, if applicable. Obviously, the Italian treasury

now means business and is out to combat the (previously

tolerated) problem of tax evasion in Italian football.

A LOOK BEYOND NATIONAL BORDERS

If a player wishes to transfer to a German professional club,

he is usually obliged to establish residence in Germany,

which results in not just his salary, but also all other sources

of income (commercial revenues, returns on interest etc.)

being subject to taxation in Germany. In the majority of

cases, this means players ending up in the top tax bracket

of 45 percent, which is a much higher tax burden than

players have to carry in other European states. This disad-

vantage is further aggravated by what can only be called

enforcement deficits in some countries. In Italy, for example,

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More interestingly still, some European states have actively

enacted legislation granting preferential tax treatment to

employees taking up only temporary residence, a fiscal

stimulus that professional footballers joining clubs in those

countries have happily embraced, as their salaries are

subject to comparatively low income tax rates. Spain and

Belgium are two states where such special arrangements

for “newcoming employees” are quite common.

Specifically, Spain offers a unique option to natural per-

sons who, on finding employment and signing a labour

agreement, establish residence in Spain but have been

non-residents in the ten-year period preceding their ar-

rival – a provision that is of great interest to footballers

and other professional athletes. Under this rule (and not-

withstanding the fact that these persons are indeed dom-

iciled in Spain), they shall be deemed “subject to restricted

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taxation” for the year of arrival and five successive years,

i.e. they are considered non-resident taxpayers. For pro-

fessional players with a high income, this is very attractive

and has two added benefits: (1) their salary – unlike that

earned by fully taxable citizens – is not subject to progres-

sive taxation, the top tax rate being 43 percent, but to a

flat rate of 24 percent only, and (2) their total or “global”

income will not be taxed in Spain. Footballers opting for

this solution will only pay taxes on their Spanish earnings.

Adding the use of tax havens to the equation, some types

of income, in particular commercial revenues, capital gains

etc. are exempt from Spanish taxation altogether.

Belgian national fiscal policy has similar incentives to offer.

On the basis of an administrative directive issued in May

2002, professional football, basketball, and volleyball

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Great Britain also has tax benefits in store for foreign pro-

fessionals moving to the British Isles. Under the UK’s re-

mittance-base taxation provisions, and provided certain

requirements are met, foreign footballers employed with

British clubs may be considered “resident, but non-UK

dom iciled”. Players benefiting from this rule are exempt

from paying British tax on their revenues and/or capital

gains, as long as these revenues are not realised in the UK

and are not credited to a UK account. In other words, only

players playing for a Belgian club and taking up residence

in Belgium, may be granted non-resident status for four

years. The requirements to be met are that the club con-

cerned is in possession of a valid license, that the player

plays in the 1st or 2nd division, is a foreign national and

has not been a fully taxable Belgian resident during the

five years preceding his arrival. Footballers opting for

this solution benefit from an enticing flat income tax

rate of 18 per cent.

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100

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income from a genuinely British source, as well as income

remitted from abroad to the UK, will be subject to taxation.

By applying this rule, professional footballers manage to

evade the “world income principle” which usually applies

when establishing residence. While applying the remit-

tance-base taxation rule will not actually reduce any

player’s taxable income in the UK, the benefit lies in that

any extra income, especially interest earned, can be con-

trolled such that the income source is situated outside

the UK. With the help of a little creative accounting, said

additional income will remain untaxed both in the country

where it originates from and in the UK. There is no doubt

that this fiscal effect is a major contributor to making

British leagues particularly attractive for players.

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SUMMARY

The tax regime peculiarities in some European Union mem-

ber states highlighted above are causing considerable dis-

tortion of competition for the services of internationally

sought-after players. Given that players ready to join a

foreign club are primarily interested in their net income,

specific tax provisions enable professional clubs in Spain

and Belgium, presumably also in Great Britain, to pay play-

ers considerably lower gross salaries (in absolute figures)

than their German competitors and still ensure that the

player pockets the same net income. A certain leniency in

enforcing existing legislation, as ascribed to Italy, has

roughly the same effect.

It follows that countries’ national tax regimes clearly put

German clubs at a disadvantage, resulting in distorted com-

petition for star players. In the light of EU law and especially

competition law (read: admissibility of state subsidies etc.),

it would definitely be worth examining whether such prac-

tices must be tolerated and/or whether they can be upheld

for much longer. And finally, you may find reason to con-

clude that some European governments simply appreciate

their professional football more than others.

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04

104 2008 BUNDESLIGA REPORT

CLUB-ÜBERSICHT

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106 BUNDESLIGA

106 Hertha BSC

107 DSC Arminia Bielefeld

108 VfL Bochum

109 Werder Bremen

110 FC Energie Cottbus

111 Borussia Dortmund

112 MSV Duisburg

113 Eintracht Frankfurt

114 Hamburger SV

115 Hannover 96

116 Karlsruher SC

117 Bayer 04 Leverkusen

118 FC Bayern Munich

119 1. FC Nürnberg

120 F.C. Hansa Rostock

121 FC Schalke 04

122 VfB Stuttgart

123 VfL Wolfsburg

124 BUNDESLIGA 2

124 Alemannia Aachen

125 FC Erzgebirge Aue

126 FC Augsburg

127 SC Freiburg

128 SpVgg Greuther Fürth

129 1899 Hoffenheim

130 FC Carl Zeiss Jena

131 1. FC Kaiserslautern

132 TuS Koblenz

133 1. FC Köln

134 1. FSV Mainz 05

135 Borussia Mönchengladbach

136 TSV 1860 München

137 Kickers Offenbach

138 VfL Osnabrück

139 SC Paderborn 07

140 FC St. Pauli

141 SV Wehen Wiesbaden

THE LICENSED CLUBS

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HERTHA BSC

CLUB OFFICES

Hertha BSC KG mbH aA

Hanns-Braun-Straße/Friesenhaus 2

14053 Berlin

Germany

www.herthabsc.de

LEGAL FORM

KG mbH aA (commercial partnership limited

by shares) since 2 July 2001

MANAGEMENT

Dieter Hoeneß (Head of Management),

Ingo Schiller (Commercial Manager)

PRESIDENTIAL COMMITTEE

Bernd Schiphorst (President),

Jörg Thomas (Vice-President),

Thorsten Manske, Michael Ottow

MEMBERS

15,605

FAN CLUBS

380

NAME OF STADIUM

Olympiastadion Berlin (since 1936)

MAIN SPONSOR

Deutsche Bahn (since 2006)

CO-SPONSORS/EXCLUSIVE PARTNERS

Vattenfall, Coca-Cola, Carlsberg, rs2,

Berliner Volksbank, Air Berlin, Arcor, Audi

KIT SPONSOR

Nike (since 1999)

CLUB

GERMAN LEAGUE CHAMPION

1930, 1931

GERMAN FA CUP FINALIST

1977, 1979

PREMIERE-LIGAPOKAL WINNER

2001, 2002

UEFA CHAMPIONS LEAGUE

INTERMEDIATE ROUND

1999/2000

UEFA CUP SEMI-FINALIST

1979

HISTORY OF CLUB’S SUCCESS

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 11th1998/99 Bundesliga 3rd1999/00 Bundesliga 6th2000/01 Bundesliga 5th2001/02 Bundesliga 4th2002/03 Bundesliga 5th2003/04 Bundesliga 12th2004/05 Bundesliga 4th2005/06 Bundesliga 6th2006/07 Bundesliga 10th

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DSC ARMINIA BIELEFELD

CLUB OFFICES

DSC Arminia Bielefeld GmbH & Co. KGaA

Melanchthonstraße 31a

33615 Bielefeld

Germany

www.arminia-bielefeld.de

LEGAL FORM

GmbH & Co. KGaA (limited commercial

partnership) since 1 July 2001

MANAGEMENT

Roland Kentsch (Finances)

SUPERVISORY BOARD

Hans-Hermann Schwick (Chairman), Ulf Bosse,

Klaus Daudel, Klaus Langenscheidt, Norbert

Leopoldseder, Peter Walpurgis, Wolfgang

Brinkmann, Ralph Anstoetz, Paul von Schubert

MEMBERS

10,323

FAN CLUBS

86

NAME OF STADIUM

SchücoArena (since 1 January 2004)

MAIN SPONSOR

Krombacher Brauerei (since 1 July 2004)

PREMIUM PARTNERS

Schüco, Coca-Cola, Westfalen Blatt,

Stadtwerke Bielefeld, Sport Saller

KIT SPONSOR

Sport Saller (since 1 July 2005)

CLUB

WEST GERMAN CUP WINNER

1966

WEST GERMAN LEAGUE CHAMPION

1922, 1923

WESTPHALIA CUP WINNER

1908, 1932

WESTPHALIA FA CUP WINNER

1966, 1974

HISTORY OF CLUB’S SUCCESS

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 18th1998/99 Bundesliga 2 1st1999/00 Bundesliga 17th2000/01 Bundesliga 2 13th2001/02 Bundesliga 2 2nd2002/03 Bundesliga 16th2003/04 Bundesliga 2 2nd2004/05 Bundesliga 13th2005/06 Bundesliga 13th2006/07 Bundesliga 12th

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VFL BOCHUM 1848

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

VfL Bochum 1848 Fußballgemeinschaft e.V.

Castroper Straße 145

44791 Bochum

Germany

www.vfl-bochum.de

LEGAL FORM

Registered Association (since July 1949)

MANAGING COMMITTEE

Stefan Kuntz, Ansgar Schwenken

SUPERVISORY BOARD

Werner Altegoer (Chairman), Heinz Hossiep

(Deputy Chairman), Dieter Bongert, Horst

Christopeit, Volker Goldmann, Gerd Kirchhoff,

Dr Klaus-Peter Schütt, Axel Treffner

MEMBERS

2,849

FAN CLUBS

192

NAME OF STADIUM

rewirpowerSTADION (since July 2006)

MAIN SPONSOR

KiK Textilien und Non-Food GmbH

(since 2007)

PREMIUM PARTNERS

Stadtwerke Bochum, Privatbrauerei Moritz

Fiege, Faber Lotto Service, Coca-Cola,

UMBRO, KlickTel, DWS Investments

KIT SPONSOR

UMBRO (since 2007)

GERMAN FA CUP FINALIST

1968, 1988

UEFA CUP LAST SIXTEEN

1997/98

UEFA CUP PARTICIPANT

2005

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 12th1998/99 Bundesliga 17th1999/00 Bundesliga 2 2nd2000/01 Bundesliga 18th2001/02 Bundesliga 2 3rd2002/03 Bundesliga 9th2003/04 Bundesliga 5th2004/05 Bundesliga 16th2005/06 Bundesliga 2 1st2006/07 Bundesliga 8th

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WERDER BREMEN

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Werder Bremen GmbH & Co KG aA

Franz-Böhmert-Straße 1c

28205 Bremen

Germany

www.werder.de

LEGAL FORM

GmbH & Co. KG aA

(limited commercial partnership)

BOARD OF DIRECTORS

Jürgen L. Born (Chairman), Klaus Allofs,

Klaus-Dieter Fischer, Manfred Müller

SUPERVISORY BOARD

Willi Lemke (Chairman), Dr Hubertus

Hess-Grunewald (Deputy Chairman),

Dr Werner Brinker, Gunnar Lübben-Rathjen,

Hans Schulz, Günter Schulze

MEMBERS

33,000

FAN CLUBS

373

NAME OF STADIUM

Weser-Stadion (since 1930)

MAIN SPONSOR

Citibank

TOP-SPONSOR

Beluga Shipping

CO-SPONSORS

Coca-Cola, VILSA Mineralbrunnen, EWE TEL,

InBev, Könecke, Deutsche Bahn

KIT SPONSORS

Kappa Deutschland, DERBYSTAR, uhlsport

GERMAN LEAGUE CHAMPION

1965, 1988, 1993, 2004

GERMAN FA CUP WINNER

1961, 1991, 1994, 1999, 2004

GERMAN FA SUPER CUP WINNER

1988, 1993, 1994

PREMIERE-LIGAPOKAL WINNER

2006

EUROPEAN CUP WINNERS’ CUP WINNER

1992

GERMAN AMATEUR CHAMPION

1966, 1985, 1991

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 7th1998/99 Bundesliga 13th1999/00 Bundesliga 9th2000/01 Bundesliga 7th2001/02 Bundesliga 6th2002/03 Bundesliga 6th2003/04 Bundesliga 1st2004/05 Bundesliga 3rd2005/06 Bundesliga 2nd2006/07 Bundesliga 3rd

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FC ENERGIE COTTBUS

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

FC Energie Cottbus e.V.

Am Eliaspark 1

03042 Cottbus

Germany

www.fcenergie.de

LEGAL FORM

Registered Association

(since 31 January 1966)

ADMINISTRATIVE BOARD

Friedhelm Wiegelmann (Chairman),

Dieter Friese, Dirk Engler, Andreas Beil,

Frank Szymanski

PRESIDENTIAL COMMITTEE

Ulrich Lepsch (President),

Frank Duschka (Vice-President),

Wolfgang Neubert (Vice-President),

Prof. Dr Gundolf Pahn (Vice-President)

MEMBERS

1,350

FAN CLUBS

57

NAME OF STADIUM

Stadion der Freundschaft (since 1950)

MAIN SPONSOR

enviaM (since July 2001)

CO-SPONSORS

Vattenfall, Sparkasse Spree-Neiße, Coca-Cola,

Lotto Brandenburg, Lübzer, Saller, SpreeGas

KIT SPONSORS

Sport Saller (since 2006),

DERBYSTAR (since 2006)

GERMAN FA CUP FINALIST

1997

PROMOTION TO THE BUNDESLIGA

2000, 2006

PROMOTION TO THE BUNDESLIGA 2

1997

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 2 8th1998/99 Bundesliga 2 11th1999/00 Bundesliga 2 3rd2000/01 Bundesliga 14th2001/02 Bundesliga 13th2002/03 Bundesliga 18th2003/04 Bundesliga 2 4th2004/05 Bundesliga 2 14th2005/06 Bundesliga 2 3rd2006/07 Bundesliga 13th

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BORUSSIA DORTMUND

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Borussia Dortmund GmbH & Co. KGaA

Rheinlanddamm 207-209

44137 Dortmund

Germany

www.bvb.de

LEGAL FORM

GmbH & Co. KGaA

(limited commercial partnership)

BOARD OF DIRECTORS

Dr Reinhard Rauball (President),

Dr Albrecht Knauf (Vice-President),

Dr Reinhold Lunow (Treasurer)

MANAGING DIRECTORS

Hans-Joachim Watzke (Chairman),

Thomas Treß

SUPERVISORY BOARD

Gerd Pieper (Chairman),

Harald Heinze (Deputy Chairman),

Ruedi Baer, Othmar Freiherr von Diemar,

Bernd Geske, Christian Kullmann

MEMBERS

30,500

FAN CLUBS

555

NAME OF STADIUM

Signal Iduna Park (since 1 December 2005)

MAIN SPONSOR

Evonik Industries AG (former RAG)

KIT SPONSOR

Nike (since 2004)

GERMAN LEAGUE CHAMPION

1956, 1957, 1963, 1995, 1996, 2002

GERMAN FA CUP WINNER

1965, 1989

INTERCONTINENTAL CUP WINNER

1997

EUROPEAN CUP WINNERS’ CUP WINNER

1966

UEFA CHAMPIONS LEAGUE WINNER

1997

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 10th1998/99 Bundesliga 4th1999/00 Bundesliga 11th2000/01 Bundesliga 3rd2001/02 Bundesliga 1st2002/03 Bundesliga 3rd2003/04 Bundesliga 6th2004/05 Bundesliga 6th2005/06 Bundesliga 7th2006/07 Bundesliga 9th

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MSV DUISBURG

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

MSV Duisburg GmbH & Co. KGaA

Margaretenstraße 5-7

47055 Duisburg

Germany

www.msv-duisburg.de

LEGAL FORM

GmbH & Co. KGaA

(limited commercial partnership)

MANAGEMENT

Björn Bremer

SUPERVISORY BOARD

Walter Hellmich (Chairman), Artur Grzesiek,

Hermann Hövelmann, Walter Schlenkenbrock

MEMBERS

approx. 4,000

FAN CLUBS

65

NAME OF STADIUM

MSV-Arena (since April 2004)

MAIN SPONSOR

Xella (since May 2006)

PREMIUM SPONSORS

Hellmich Gruppe, Rheinfels/Sinalco,

Sparkasse Duisburg, König Pilsener, Gebag,

RWE, duisport logport, Stadtwerke Duisburg,

Evonik Industries, Klöckner & Co.

KIT SPONSOR

uhlsport (since 1999)

GERMAN LEAGUE CHAMPION

RUNNER-UP

1964

GERMAN FA CUP FINALISTT

1966, 1975, 1998

UEFA CUP SEMI-FINALIST

1979

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 8th1998/99 Bundesliga 8th1999/00 Bundesliga 18th2000/01 Bundesliga 2 11th2001/02 Bundesliga 2 11th2002/03 Bundesliga 2 8th2003/04 Bundesliga 2 7th2004/05 Bundesliga 2 2nd2005/06 Bundesliga 18th2006/07 Bundesliga 2 3rd

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EINTRACHT FRANKFURT

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Eintracht Frankfurt Fußball AG

Mörfelder Landstraße 362

60528 Frankfurt am Main

Germany

www.eintracht.de

LEGAL FORM

AG (public limited company) since 1 July 2000

EXECUTIVE BOARD

Heribert Bruchhagen (Chairman),

Dr Thomas Pröckl, Heiko Beeck

SUPERVISORY BOARD

Herbert Becker (Chairman), Hans Hermann

Reschke, Andreas Mechler, Dieter Burkert,

Axel Hellmann, Peter Fischer, Bernd Ehinger,

Achim Vandreike, Reinhard Gödel

MEMBERS

13,000

FAN CLUBS

565

NAME OF STADIUM

Commerzbank- Arena (since summer 2005)

MAIN SPONSOR

Fraport AG (since 2001)

PREMIUM PARTNERS

Licher, Mitsubishi Motors, Deutsche Bahn,

RMV, Coca-Cola, Helaba, Frankfurter Neue

Presse

KIT SPONSOR

JAKO (since 2003)

GERMAN LEAGUE CHAMPION

1959

GERMAN FA CUP WINNER

1974, 1975, 1981, 1988

UEFA CUP WINNER

1980

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 2 1st1998/99 Bundesliga 15th1999/00 Bundesliga 14th2000/01 Bundesliga 17th2001/02 Bundesliga 2 7th2002/03 Bundesliga 2 3rd2003/04 Bundesliga 16th2004/05 Bundesliga 2 3rd2005/06 Bundesliga 14th2006/07 Bundesliga 14th

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HAMBURGER SV

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Hamburger Sport-Verein e.V.

Sylvesterallee 7

22525 Hamburg

Germany

www.hsv.de

LEGAL FORM

Registered Association (since 1887)

PRESIDENTIAL COMMITTEE/

BOARD OF DIRECTORS

Bernd Hoffmann (Chairman),

Dietmar Beiersdorfer (Deputy Chairman),

Christian Reichert, Katja Kraus

SUPERVISORY BOARD

Horst Becker (Chairman),

Willi Schulz (Deputy Chairman),

Ronald Wulff (Deputy Chairman),

Horst Eberstein, Bernd Enge, Axel Formeseyn,

Gerhard Hein, Jürgen Hunke, Gerd Krug,

Frank Mackerodt, Ernst Otto Rieckhoff,

Henning Trolsen

MEMBERS

52,038

FAN CLUBS

525

NAME OF STADIUM

HSH Nordbank Arena (since 4 July 2007)

MAIN SPONSOR

Emirates (since 2006/2007 season)

EXCLUSIVE PARTNERS

Holsten, Signal Iduna, Vattenfall

DER HAMBURGER WEG PARTNERS

Deutsche Telekom, Haspa, Holsten, randstad,

Vattenfall,

KIT SPONSOR

adidas (since 1 July 2007)

GERMAN LEAGUE CHAMPION

1922, 1923, 1928, 1960, 1979, 1982, 1983

GERMAN FA CUP WINNER

1963, 1976, 1987

PREMIERE-LIGAPOKAL WINNER

1973, 2003

EUROPEAN CUP WINNER

1983

EUROPEAN CUP WINNERS’ CUP WINNER

1977

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 9th1998/99 Bundesliga 7th1999/00 Bundesliga 3rd2000/01 Bundesliga 13th2001/02 Bundesliga 11th2002/03 Bundesliga 4th2003/04 Bundesliga 8th2004/05 Bundesliga 8th2005/06 Bundesliga 3rd2006/07 Bundesliga 7th

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HANNOVER 96

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Hannover 96 GmbH & Co. KG aA

Arthur-Menge-Ufer 5

30169 Hannover

Germany

www.hannover96.de

LEGAL FORM

GmbH & Co. KG aA

(limited commercial partnership)

MANAGEMENT

Martin Kind

SUPERVISORY BOARD

Rainer Feuerhake (Chairman),

Dr Martin Biskowitz, Dr Matthias Wilkening,

Michael Schiemann, Gregor Baum, Uwe Krause

MEMBERS

8,415

FAN CLUBS

78

NAME OF STADIUM

AWD-Arena (since 29 July 2002)

MAIN SPONSOR

TUI (since 2002)

TOP SPONSORS

AWD, Diadora, Coca-Cola, Hasseröder, E.ON,

VW Nutzfahrzeuge

KIT SPONSOR

Diadora (since 2005)

GERMAN LEAGUE CHAMPION

1938, 1954

GERMAN FA CUP WINNER

1992

GERMAN AMATEUR CHAMPION

1960, 1964, 1965

END-OF-SEASON TABLE POSITION

1997/98 Third Division 1st1998/99 Bundesliga 2 4th1999/00 Bundesliga 2 10th2000/01 Bundesliga 2 9th2001/02 Bundesliga 2 1st2002/03 Bundesliga 11th2003/04 Bundesliga 14th2004/05 Bundesliga 10th2005/06 Bundesliga 12th2006/07 Bundesliga 11th

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KARLSRUHER SC

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Karlsruher Sport-Club Mühlburg-Phönix e.V.

Adenauerring 17

76131 Karlsruhe

Germany

www.ksc.de

LEGAL FORM

Registered Association (since 6 June 1994)

PRESIDENTIAL COMMITTEE

Hubert H. Raase (President),

Michael Steidl, Rainer Schütterle

MANAGEMENT

Rolf Dohmen

ADMINISTRATIVE BOARD

Peter Mayer (Chairman),

Rolf Hauer (Deputy Chairman),

Bernd Bechtold, Lüppo Cramer, Arnold Trentl,

Giuseppe Lepore, Horst Marschall

MEMBERS

4,700

FAN CLUBS

140

NAME OF STADIUM

Wildparkstadion (since 1954)

MAIN SPONSOR

EnBW Energie Baden-Württemberg AG

SENIOR PARTNERS

Badische Staatsbrauerei Rothaus,

Württembergische Versicherung AG,

Pfizer Pharma GmbH

EXCLUSIVE PARTNERS

Ensinger, Coca-Cola, Toto-Lotto, ascent AG

KIT SPONSORS

JAKO (since 2000/2001 season), Nike (shoes)

GERMAN LEAGUE CHAMPION

1909

GERMAN FA CUP WINNER

1955, 1956

UEFA CUP SEMI-FINALIST

1994

GERMAN FA INDOOR CUP WINNER

1995

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 16th1998/99 Bundesliga 2 5th1999/00 Bundesliga 2 18th2000/01 Third Division 1st2001/02 Bundesliga 2 13th2002/03 Bundesliga 2 13th2003/04 Bundesliga 2 14th2004/05 Bundesliga 2 11th2005/06 Bundesliga 2 6th2006/07 Bundesliga 2 1st

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BAYER 04 LEVERKUSEN

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Bayer 04 Leverkusen Fußball GmbH

Bismarckstraße 122-124

51373 Leverkusen

Germany

www.bayer04.de

LEGAL FORM

GmbH (limited liability company)

since 1 April 1999

MANAGEMENT

Wolfgang Holzhäuser

SHAREHOLDERS’ COMMITTEE

Johannes Dietsch (Chairman), Klaus Beck,

Michael Schade, Heribert Faßbender,

Rainer Meyer

MEMBERS

8,600 (Bayer 04-Club and Löwenclub)

FAN CLUBS

286 (10,000 members)

NAME OF STADIUM

BayArena (since 1998/1999 season)

MAIN SPONSOR

TelDaFax Energy

CO-SPONSORS

Air Berlin, Bitburger, Coca-Cola,

euro-carparts.de, Everest Poker, Energie

versorgung Leverkusen-EVL, Gaffel Kölsch,

Nestlé Schöller, Sparkasse Leverkusen,

Triumph-Adler, TV 14 (Bauer Media KG), V

ittel, Völkel GmbH

KIT SPONSOR

adidas (for decades)

UEFA CUP WINNER

1988

GERMAN FA CUP WINNER

1993

GERMAN FA CUP FINALIST

2002

UEFA CHAMPIONS LEAGUE FINALIST

2002

UEFA CHAMPIONS LEAGUE

QUARTER-FINALIST

1997/98

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 3rd1998/99 Bundesliga 2nd1999/00 Bundesliga 2nd2000/01 Bundesliga 4th2001/02 Bundesliga 2nd2002/03 Bundesliga 15th2003/04 Bundesliga 3rd2004/05 Bundesliga 6th2005/06 Bundesliga 5th2006/07 Bundesliga 5th

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FC BAYERN MUNICH

CLUB OFFICES

FC Bayern München AG

Säbener Straße 51

81547 München

Germany

www.fcbayern.de

LEGAL FORM

AG (public limited company) since 1 July 2001

EXECUTIVE BOARD

Karl-Heinz Rummenigge (Chief Executive

Officer), Uli Hoeneß (Deputy CEO),

Karl Hopfner

SUPERVISORY BOARD

Franz Beckenbauer (Chairman),

Herbert Hainer (Deputy Chairman),

Dr Karl-Gerhard Eick, Prof. Dr Herbert

Henzler, Helmut Markwort, Eckhart Müller-

Heydenreich, Dieter Rampl, Dr Fritz Scherer,

Dr Martin Winterkorn

MEMBERS

138,000

FAN CLUBS

2,354

NAME OF STADIUM

Allianz Arena (since 2005)

MAIN SPONSORS

Deutsche Telekom AG (since 2002),

adidas AG (since 1965)

PREMIUM PARTNERS

Allianz, Audi, Coca-Cola, Lufthansa,

HypoVereinsbank, Yello Strom, Konica

Minolta, Medion, Nikon, Schörghuber

Unternehmensgruppe, Sony Ericsson,

Staatliche Lotterieverwaltung

CLASSIC PARTNERS

Hugo Boss, Lego, Microsoft XBOX 360,

MSC Kreuzfahrten, viagogo

OTHER PARTNERS

Adelsholzener Alpenquelle, Lanson,

Nestlé Schöller

KIT SPONSOR

adidas (since 1965)

CLUB

GERMAN LEAGUE CHAMPION

1932, 1969, 1972, 1973, 1974, 1980, 1981,

1985, 1986, 1987, 1989, 1990, 1994, 1997,

1999, 2000, 2001, 2003, 2005, 2006

GERMAN FA CUP WINNER

1957, 1966, 1967, 1969, 1971, 1982, 1984,

1986, 1998, 2000, 2003, 2005, 2006

PREMIERE-LIGAPOKAL WINNER

1997, 1998, 1999, 2000, 2004, 2007

GERMAN FA SUPER CUP WINNER

1987, 1990

INTERCONTINENTAL CUP WINNER

1976, 2001

EUROPEAN CUP WINNER

1974, 1975, 1976

HISTORY OF CLUB’S SUCCESS

UEFA CHAMPIONS LEAGUE WINNER

2001

EUROPEAN CUP WINNERS’ CUP WINNER

1967

UEFA CUP WINNER

1996

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 2nd1998/99 Bundesliga 1st1999/00 Bundesliga 1st2000/01 Bundesliga 1st2001/02 Bundesliga 3rd2002/03 Bundesliga 1st2003/04 Bundesliga 2nd2004/05 Bundesliga 1st2005/06 Bundesliga 1st2006/07 Bundesliga 4th

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1. FC NÜRNBERG

CLUB OFFICES

1. FC Nürnberg e.V.

Valznerweiherstraße 200

90480 Nürnberg

Germany

www.fcn.de

LEGAL FORM

Registered Association (since 4 May 1900)

PRESIDENT

Michael A. Roth

VICE-PRESIDENTS

Martin Bader, Ralf Woy,

Siegfried Schneider, Franz Schäfer

SUPERVISORY BOARD

Klaus Schramm (Chairman), Dr Ulrich Maly,

Marc Oechler, Lothar Schmauß,

Peter Schmitt, Dr Markus Söder,

Prof. Dr Klaus L. Wübbenhorst

MEMBERS

8,000 (only football)

FAN CLUBS

400

NAME OF STADIUM

easyCredit-Stadion (since 15 March 2006)

MAIN SPONSOR

mister*lady (since 2004)

EXCLUSIVE PARTNERS

Coca-Cola, easyCredit, Kulmbacher Brauerei,

Rehau, Staatliche Lotterieverwaltung

CLUB PARTNERS

ARO, Gerstacker, Hotel Herzogspark,

M-Net, McDonald’s, N-Ergie, Neubert,

Nürnberger Versicherungsgruppe, Obi,

Vereinigte Raiffeisenbanken

MOBILITY PARTNERS

Audi Zentrum Nürnberg

HOME ENTERTAINMENT PARTNER

Grundig

YOUTH FOOTBALL PARTNER

Nestlé Schöller

KIT SPONSOR

adidas (since 1996)

CLUB

GERMAN LEAGUE CHAMPION

1920, 1921, 1924, 1925, 1927, 1936,

1948, 1961, 1968

GERMAN FA CUP WINNER

1935, 1939, 1962, 2007

HISTORY OF CLUB’S SUCCESS

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 2 3rd1998/99 Bundesliga 16th1999/00 Bundesliga 2 4th2000/01 Bundesliga 2 1st2001/02 Bundesliga 15th2002/03 Bundesliga 17th2003/04 Bundesliga 2 1st2004/05 Bundesliga 14th2005/06 Bundesliga 8th2006/07 Bundesliga 6th

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F.C. HANSA ROSTOCK

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

F.C. Hansa Rostock e.V.

Trotzenburger Weg 14

18057 Rostock

Germany

www.fc-hansa.de

LEGAL FORM

Registered Association

BOARD OF MANAGEMENT

Dirk Grabow (Chairman), Herbert Maronn,

Ralf Gawlack, Juri Schlünz

SUPERVISORY BOARD

Prof. Dr Horst Klinkmann (Chairman),

Dr Stephan Thiel, Adalbert Skambraks,

Dr Holger Stein, Dr Wolfgang Müller

MEMBERS

3,700

FAN CLUBS

190

NAME OF STADIUM

DKB-Arena (since 2007)

MAIN SPONSOR

KiK Textilien und Non-Food GmbH (since 2007)

CO-SPONSORS

Lübzer Pils, Coca-Cola, e.on-edis,

ScanHaus Marlow, wHolz GmbH,

Antenne Mecklenburg- Vorpommern,

Ostsee Sparkasse Rostock, auto birne,

Masita DSM

KIT SPONSOR

Masita (since 2006)

NORTH-EAST GERMAN FA CHAMPION

1991

NORTH-EAST GERMAN CUP WINNER

1991

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 6th1998/99 Bundesliga 14th1999/00 Bundesliga 15th2000/01 Bundesliga 12th2001/02 Bundesliga 14th2002/03 Bundesliga 13th2003/04 Bundesliga 9th2004/05 Bundesliga 17th2005/06 Bundesliga 2 10th2006/07 Bundesliga 2 2nd

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FC SCHALKE 04

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

FC Schalke 04 e.V.

Ernst-Kuzorra-Weg 1

45891 Gelsenkirchen

Germany

www.schalke04.de

LEGAL FORM

Registered Association (since 4 May 2004)

PRESIDENTIAL COMMITTEE/

BOARD OF DIRECTORS

Josef Schnusenberg (Chairman),

Peter Peters (Managing Director),

Andreas Müller (Manager)

SUPERVISORY BOARD

Clemens Tönnies (Chairman),

Hans-Joachim Burdenski (Deputy Chairman),

Karl-Heinz Beul jr, Peter Lange,

Detlef Ernsting, Horst Poganaz, Rolf Rojek,

Dr Carl Albrecht Schade, Olaf Thon,

Dr Jens Buchta

MEMBERS

70,065

FAN CLUBS

approx. 1,300

NAME OF STADIUM

VELTINS-Arena (since 1 July 2005)

MAIN SPONSOR

Gazprom (since 1 January 2007)

CO-SPONSORS

Victoria, Veltins, Sinalco, Roller, E.ON Ruhrgas,

Air Berlin, Böklunder, Bauhaus, Reinert, Pattex,

Samsung

KIT SPONSOR

adidas

GERMAN LEAGUE CHAMPION

1934, 1935, 1937, 1939, 1940, 1942, 1958

GERMAN FA CUP WINNER

1937, 1972, 2001, 2002

PREMIERE-LIGAPOKAL WINNER

2005

UEFA CUP WINNER

1997

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 5th1998/99 Bundesliga 10th1999/00 Bundesliga 13th2000/01 Bundesliga 2nd2001/02 Bundesliga 5th2002/03 Bundesliga 7th2003/04 Bundesliga 7th2004/05 Bundesliga 2nd2005/06 Bundesliga 4th2006/07 Bundesliga 2nd

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VFB STUTTGART

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

VfB Stuttgart 1893 e.V.

Mercedesstraße 109

70372 Stuttgart

Germany

www.vfb.de

LEGAL FORM

Registered Association

MANAGEMENT

Erwin Staudt (President), Ulrich Ruf

SUPERVISORY BOARD

Dr Dieter Hundt (Chairman),

Dr Joachim Schmidt (Deputy Chairman),

Gerd E. Mäuser, Dr h.c. Detlef Schmidt,

Rudolf Zipf

MEMBERS

approx. 45,000

FAN CLUBS

297

NAME OF STADIUM

Gottlieb-Daimler-Stadion (since 1993)

MAIN SPONSOR

EnBW Energie Baden-Württemberg AG

(since July 2005)

EXCLUSIVE PARTNERS

Mercedes-Benz, Fanuc Robotics

PREMIUM PARTNERS

Weru, Dinkelacker/Hasseröder, debitel,

BW-Bank/LBBW

TEAM PARTNERS

Breuninger, Coca-Cola, Ensinger, Würth,

Sparkassen Versicherung, Reiff, SWR 1,

prooptik, Kärcher, TUIfly, GEK, Hofmeister

KIT SPONSOR

Puma (since 2002)

GERMAN LEAGUE CHAMPION

1950, 1952, 1984, 1992, 2007

GERMAN FA CUP WINNER

1954, 1958, 1997

GERMAN FA SUPER CUP WINNER

1992

UEFA INTERTOTO CUP WINNER

2000, 2002

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 4th1998/99 Bundesliga 11th1999/00 Bundesliga 8th2000/01 Bundesliga 15th2001/02 Bundesliga 9th2002/03 Bundesliga 2nd2003/04 Bundesliga 4th2004/05 Bundesliga 5th2005/06 Bundesliga 9th2006/07 Bundesliga 1st

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VFL WOLFSBURG

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

VfL Wolfsburg-Fußball GmbH

In den Allerwiesen 1

38446 Wolfsburg

Germany

www.vfl-wolfsburg.de

LEGAL FORM

GmbH (limited liability company)

since 23 May 2001

MANAGEMENT

Klaus Fuchs, Wolfgang Hotze, Felix Magath

SUPERVISORY BOARD

Hans Dieter Pötsch (Chairman), Francisco

Javier Garcia Sanz (Deputy Chairman),

Stephan Grühsem (Deputy Chairman),

Bernd Osterloh, Dr h.c. Sybille Schnehage,

Rolf Schnellecke, Manfred Termath,

Siegfried Thomas, Dr Ekkehardt Wesner

MEMBERS

approx. 8,500

FAN CLUBS

123

NAME OF STADIUM

VOLKSWAGEN ARENA

MAIN SPONSOR

Volkswagen AG

PREMIUM PARTNERS

T-Home, Coca-Cola, Autostadt, Wittinger,

KUKA, Volkswagen Bank, IMG, Jack Wolfskin,

LUK, Europcar

KIT SPONSOR

Nike (since 2004)

GERMAN AMATEUR RUNNER-UP

1963

GERMAN FA CUP FINALIST

1995

PROMOTION TO THE BUNDESLIGA

1997

UEFA CUP PARTICIPANT

1999

UI CUP FINALIST

2003

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 14th1998/99 Bundesliga 6th1999/00 Bundesliga 7th2000/01 Bundesliga 9th2001/02 Bundesliga 10th2002/03 Bundesliga 8th2003/04 Bundesliga 10th2004/05 Bundesliga 9th2005/06 Bundesliga 15th2006/07 Bundesliga 15th

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ALEMANNIA AACHEN

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Alemannia Aachen GmbH

Sonnenweg 11

52070 Aachen

Germany

www.alemannia-aachen.de

LEGAL FORM

GmbH (limited liability company)

since 1 January 2006

MANAGER

Frithjof Kraemer

SPORTS DIRECTOR

Jörg Schmadtke

SUPERVISORY BOARD

Dr Jürgen Linden (Chairman),

Franz-Wilhelm Hilgers (Deputy Chairman),

Prof. Dr Helmut Breuer, Hans-Peter Appel,

Jürgen Frantzen, Prof. Horst Heinrichs,

Carlo Soiron, Klaus-Dieter Wolf

MEMBERS

10,052

FAN CLUBS

47

NAME OF STADIUM

Tivoli (since 1928)

MAIN SPONSOR

AachenMünchener (since 1999/2000 season)

TOP SPONSORS

König-Brauerei, Aachener Printen- und

Schokoladenfabrik Henry Lambertz,

Creutz & Partners Global Asset Management

S.A, Coca-Cola, accom, Media Markt,

JAKO, Stawag, Wohnwelt Pallen,

Arei Abwassertechnik, Sparkasse Aachen

KIT SPONSOR

JAKO (since 2003/2004 season)

GERMAN LEAGUE CHAMPION RUNNER-UP

1969

GERMAN FA CUP FINALIST

1953, 1965, 2004

UEFA CUP THIRD ROUND

2004/05

END-OF-SEASON TABLE POSITION

1997/98 Third Division 7th1998/99 Third Division 1st1999/00 Bundesliga 2 8th2000/01 Bundesliga 2 10th2001/02 Bundesliga 2 14th2002/03 Bundesliga 2 6th2003/04 Bundesliga 2 6th2004/05 Bundesliga 2 6th2005/06 Bundesliga 2 2nd2006/07 Bundesliga 17th

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FC ERZGEBIRGE AUE

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

FC Erzgebirge Aue e.V.

Lößnitzer Straße 95

08280 Aue

Germany

www.fc-erzgebirge.de

LEGAL FORM

Registered Association

(since 14 February 1990)

PRESIDENTIAL COMMITTEE

Uwe Leonhardt (President),

Bertram Höfer (Vice-President and Treasurer)

MANAGING BOARD

Günther Großmann, Dieter Schremmer

MANAGEMENT

Lothar Schmiedel

MEMBERS

1,250

FAN CLUBS

approx. 80

NAME OF STADIUM

Erzgebirgsstadion (since November 1991)

MAIN SPONSORS

Elektrowerkzeuge Eibenstock (also kit

sponsor), Leonhardt Group, IK Consult,

Hasseröder Brauerei, Nickelhütte Aue

CO-SPONSORS

26 in total

KIT SPONSOR

Puma (since 2000)

GDR CHAMPION

1956, 1957, 1959

GDR CUP WINNER

1955

INTERMEDIATE ROUND CHAMPION

1955

EUROPEAN CHAMPIONS CUP

PARTICIPANT

1957/58, 1958/59, 1960/61

EUROPEAN CUP WINNERS’ CUP

WINNER PARTICIPANT

1985/86, 1987/88

INTERTOTO CUP PARTICIPANT

1984, 1985, 1987, 1989

SAXONY FA CUP WINNER

2000, 2001, 2002

PROMOTION TO THE BUNDESLIGA 2

2003

END-OF-SEASON TABLE POSITION

1997/98 Third Division 7th1998/99 Third Division 7th1999/00 Third Division 3rd2000/01 Third Division 7th2001/02 Third Division 9th2002/03 Third Division 1st2003/04 Bundesliga 2 8th2004/05 Bundesliga 2 7th2005/06 Bundesliga 2 7th2006/07 Bundesliga 2 10th

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FC AUGSBURG

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Fußball-Club Augsburg 1907

GmbH & Co. KGaA

Donauwörther Straße 170

86154 Augsburg

Germany

www.fcaugsburg.de

LEGAL FORM

GmbH & Co. KGaA (limited commercial

partnership) since April 2006

MANAGING BOARD

Walther Seinsch (Chairman),

Richard Baur (Deputy Chairman),

Jakob Geyer

MANAGEMENT

Andreas Rettig

SUPERVISORY BOARD

Peter Bircks (Chairman),

Johannes Hintersberger, Rudolph Reisch,

Walter Sianos, Dr Gerhard Ecker

MEMBERS

1,700

FAN CLUBS

33

NAME OF STADIUM

Rosenaustadion (since 16 September 1951)

MAIN SPONSOR

impuls AG (since 1 July 2007)

EXCLUSIVE PARTNERS

Augsburger Aktienbank AG,

Stadtwerke Augsburg, Humbaur GmbH,

Segmüller, Sortimon

PARTNERS

T-Systems, Lotto Bayern, Hama GmbH & Co.

KG, Helmes Personalservice, Augsburger

Allgemeine, NCR GmbH, Coca-Cola,

Siemens AG, Cadcon Ingenieurgesellschaft,

Group 4 Securior, Hitradio RT1,

Home of Hardware

KIT SPONSOR

DO YOU FOOTBALL (since 1 July 2007)

SECOND DIVISION SOUTH CHAMPION

1961

PROMOTION TO THE BUNDESLIGA 2

2005/06

END-OF-SEASON TABLE POSITION

1997/98 Third Division 10th1998/99 Third Division 14th1999/00 Third Division 8th2000/01 Fourth Division 4th2001/02 Fourth Division 1st2002/03 Third Division 3rd2003/04 Third Division 4th2004/05 Third Division 4th2005/06 Third Division 1st2006/07 Bundesliga 2 7th

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SC FREIBURG

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

SPORT-CLUB FREIBURG E.V.

Schwarzwaldstraße 193

79117 Freiburg

Germany

www.scfreiburg.com

LEGAL FORM

Registered Association

ACTING BOARD

Achim Stocker (Chairman), Fritz Keller,

Martin Weimer, Dr Heinrich Breit

MEMBERS

approx. 2,600

FAN CLUBS

65

NAME OF STADIUM

badenova-Stadion (since 1 July 2004)

MAIN SPONSOR

Duravit AG (since 1 July 2007)

CO-SPONSORS

Rothaus, JAKO, badenova, Suzuki Automobile

KIT SPONSOR

JAKO (since 1 July 1999)

PROMOTION TO THE BUNDESLIGA

1993, 1998, 2003

THIRD PLACE IN BUNDESLIGA TABLE

1994/95

SIXTH PLACE IN BUNDESLIGA TABLE

2000/01

UEFA CUP PARTICIPATION

1995, 2001

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 2 2nd1998/99 Bundesliga 12th1999/00 Bundesliga 12th2000/01 Bundesliga 6th2001/02 Bundesliga 16th2002/03 Bundesliga 2 1st2003/04 Bundesliga 13th2004/05 Bundesliga 18th2005/06 Bundesliga 2 4th2006/07 Bundesliga 2 4th

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SPVGG GREUTHER FÜRTH

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

SpVgg Greuther Fürth GmbH & Co. KGaA

Laubenweg 60

90765 Fürth

Germany

www.greuther-fuerth.de

LEGAL FORM

GmbH & Co. KGaA (limited commercial

partnership) since 2003

MANAGEMENT

Helmut Hack (Chairman of Management

Board), Wolfgang Gräf (Manager),

Christian Firley (Commercial Manager)

SUPERVISORY BOARD

Walter Brand (Chairman), Peter Köhr (Deputy

Chairman), Walter Kurz, Horst Müller, Jochen

Schreier, Adolf Wedel

MEMBERS

2,650

FAN CLUBS

20

NAME OF STADIUM

Playmobil-Stadion (since 1997)

MAIN SPONSOR

KarstadtQuelle Versicherungen (since 2003)

KLEEBLATT EXCLUSIVE SPONSORS

Coca-Cola, Franken Brunnen, Tucher, Martin

Bauer, Milford, Playmobil, Kropf Automobile,

Sunline

KIT SPONSOR

JAKO (since 2007)

GERMAN LEAGUE CHAMPION

1914, 1926, 1929

GERMAN FA INDOOR CUP WINNER

2000

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 2 9th1998/99 Bundesliga 2 8th1999/00 Bundesliga 2 7th2000/01 Bundesliga 2 5th2001/02 Bundesliga 2 5th2002/03 Bundesliga 2 5th2003/04 Bundesliga 2 9th2004/05 Bundesliga 2 5th2005/06 Bundesliga 2 5th2006/07 Bundesliga 2 5th

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1899 HOFFENHEIM

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

TSG 1899 Hoffenheim Fußball-

Spielbetriebs GmbH

Silbergasse 45

74889 Sinsheim-Hoffenheim

Germany

www.tsg-hoffenheim.de

LEGAL FORM

GmbH (limited liability company)

since February 2005

MANAGEMENT

(LIMITED LIABILITY COMPANY)

Jochen A. Rotthaus

BOARD OF DIRECTORS

(REGISTERED ASSOCIATION)

Peter Hofmann (Chairman),

Kristian Bäumgärtner, Anton Nagl

MEMBERS

1,700

FAN CLUBS

12

NAME OF STADIUM

Dietmar-Hopp-Stadion (since 1999)

MAIN SPONSOR

SüdBest (since July 2007)

BUSINESS PREMIUM PARTNERS

SAP, Union Investment, Karamalz,

Sparkassen der Region, NetApp

BUSINESS TEAM PARTNERS

FÖRCH, Odenwald Quelle, Heberger,

HeidelbergCement, Fujitsu Siemens

Computers, Benz Baustoffe,

GEBHARDT Fördertechnik

KIT SPONSOR

Nike

END-OF-SEASON TABLE POSITION

1997/98 Baden FA Sixth Division 3rd1998/99 Baden FA Sixth Division 2nd1999/98 Baden FA Sixth Division 1st2000/01 Fourth Division Baden-Württemberg 1st2001/02 Third Division 13th2002/03 Third Division 5th2003/04 Third Division 5th2004/05 Third Division 7th2005/06 Third Division 4th2006/07 Third Division 2nd

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FC CARL ZEISS JENA

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

FC Carl Zeiss Jena Fußball

Spielbetriebs GmbH

Im Ernst-Abbe-Sportfeld Jena

Oberaue 3

07745 Jena

Germany

www.fc-carlzeiss-jena.de

LEGAL FORM

GmbH (limited liability company)

PRESIDENTIAL COMMITTEE

Rainer Zipfel (President),

Peter Voß (Vice-President),

Hans-Heinrich Tamme, Hans-Jürgen Backhaus,

Dr sc. med. Heribert Zitzmann,

Dr Gerald Glöckner

SUPERVISORY BOARD

Till Noack (Chairman), Michael Meier (Vice

Chairman), Hartmut Beyer, Dirk Schöler,

Heinz-Dieter Wolf, Bernd Jurke,

Dr Reinhardt Töpel, Gerd Brunner

MEMBERS

3,000

FAN CLUBS

145

NAME OF STADIUM

Ernst-Abbe-Sportfeld (since 1924)

MAIN SPONSOR

Rameder Anhängerkupplung und Autoteile

GmbH & Co. KG (since 2006)

CO-SPONSORS

Stephan-AG, EVG Erdgas, Stadtwerke Jena-

Pößneck, Zeitungsgruppe Thüringen,

Remondis, Jurke Großküchen Systeme,

Köstritzer Schwarzbierbrauerei,

Intersport Jena

KIT SPONSOR

Intersport Jena

EUROPEAN CUP WINNERS’

CUP WINNER FINALIST

1981

EUROPEAN CUP WINNERS’

CUP WINNER SEMI-FINALIST

1962

EUROPEAN CUP MATCHES

87

GDR CHAMPION

1963, 1968, 1970

GDR CUP WINNER

1960, 1972, 1974, 1980

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 2 16th1998/99 Third Division 9th1999/00 Third Division 4th2000/01 Third Division 18th2001/02 Fourth Division 3rd2002/03 Fourth Division 2nd2003/04 Fourth Division 2nd2004/05 Fourth Division 1st2005/06 Third Division 2nd2006/07 Bundesliga 2 13th

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1. FC KAISERSLAUTERN

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

1. FC Kaiserslautern e.V.

Fritz-Walter-Straße 1

67663 Kaiserslautern

Germany

www.fck.de

LEGAL FORM

Registered Association

BOARD OF DIRECTORS

Erwin Göbel (Chairman),

Hans-Artur Bauckhage, Rolf Landry,

Dr Johannes Ohlinger

HONORARY ADVISORY BOARD

Günter Klingkowski (Chairman),

Georg Adolf Schnarr, Dr Willi Pfeifer,

Erwin Scheffler, Klaus Westrich

SUPERVISORY BOARD

Dieter Buchholz (Chairman),

Ottmar Frenger (Deputy Chairman),

Dr Michael Kroll, Dr Burkhard Schappert,

Hartmut Emrich, Prof. Dr Dieter Rombach

MEMBERS

11,496

FAN CLUBS

approx. 360

NAME OF STADIUM

Fritz-Walter-Stadion (since 1985)

MAIN SPONSOR

Deutsche Vermögensberatung (since 1998)

CO-SPONSORS

Coca-Cola, Karlsberg Urpils Brauerei,

Lotto Rheinland-Pfalz, RPR 1,

www.reifen-vor-ort.de, Ansmann Akku

KIT SPONSOR

Kappa (since 2003)

GERMAN LEAGUE CHAMPION

1951, 1953, 1991, 1998

GERMAN FA CUP WINNER

1990, 1996

GERMAN FA SUPER CUP WINNER

1991

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 1st1998/99 Bundesliga 5th1999/00 Bundesliga 5th2000/01 Bundesliga 8th2001/02 Bundesliga 7th2002/03 Bundesliga 14th2003/04 Bundesliga 15th2004/05 Bundesliga 12th2005/06 Bundesliga 16th2006/07 Bundesliga 2 6th

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TUS KOBLENZ

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

TuS Koblenz GmbH

Altlöhrtor 13-15

56068 Koblenz

Germany

www.tuskoblenz.de

LEGAL FORM

GmbH (limited liability company)

since July 2007

SUPERVISORY BOARD

Walterpeter Twer (Chairman),

Walter Thul, Manfred Wyrwoll,

Prof. Dr Rüdiger Sterzenbach (President of

Registered Association), Rolf Schmitz,

Hans Dill

MEMBERS

1,580

FAN CLUBS

46

NAME OF STADIUM

Stadion Oberwerth (since 1936)

MAIN SPONSOR

Rhein-Zeitung (since 2005/2006 season)

CO-SPONSORS

awk Außenwerbung, EVM, Griesson-de

Beukelaer, Koblenz Touristik, Königsbacher

Brauerei, Lotto Rheinland-Pfalz, RPR1,

Select NY., Sparkasse Koblenz,

Stadtwerke Koblenz, Transdev SZ

KIT SPONSOR

Nike (since 2004/2005 season)

PARTICIPANT OF THE FINAL ROUND OF

THE GERMAN LEAGUE CHAMPIONSHIP

1948, 1950

BUNDESLIGA QUALIFYING ROUND

PARTICIPANT (AS TUS NEUENDORF)

1968, 1969

FOURTH DIVISION

SOUTHWEST CHAMPION

2004

END-OF-SEASON TABLE POSITION

1997/98 Fourth Division 10th1998/99 Fourth Division 14th1999/00 Fourth Division 9th2000/01 Fourth Division 9th2001/02 Fourth Division 11th2002/03 Fourth Division 11th2003/04 Fourth Division 1st2004/05 Third Division 11th2005/06 Third Division 1st2006/07 Bundesliga 2 12th

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1. FC KÖLN

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

1. FC Köln GmbH & Co. KGaA

Postfach 45 04 56

50879 Köln

Germany

www.fc-koeln.de

LEGAL FORM

GmbH & Co. KGaA (limited commercial

partnership) since March 2002

BOARD OF DIRECTORS

Wolfgang Overath, Friedrich Neukirch,

Jürgen Glowacz

MANAGEMENT *

Claus Horstmann, Michael Meier

ADMINISTRATIVE BOARD *

Dr Rolf Martin Schmitz (Chairman),

Johannes Becker, Dr Klaus R. Behrenbeck,

Dietmar P. Binkowska, Fritz Guckuk,

Dr Klaus Dieter Leister, Lovro Mandac,

Bernhard Mattes, Konstantin Neven DuMont,

Josef Sanktjohanser, Fritz Schramma (Deputy

Chairman), Dr Werner Wolf, Alexander Wüerst

SUPERVISORY BOARD *

Dr Karl-Ludwig Kley (Chairman), Christian

Berner, Alain Marcel Caparros, Manfred Hell,

Peter Hoffacker, Lothar Ruschmeier

MEMBERS

36,500

FAN CLUBS

1,140

NAME OF STADIUM

RheinEnergieStadion (since July 2002)

MAIN SPONSOR

REWE Group

PREMIUM SPONSORS

HDI-Gerling, Ford, Jack Wolfskin,

Galeria Kaufhof, Gaffel

KIT SPONSOR

adidas (since 2005)

* of the limited commercial partnership

GERMAN LEAGUE CHAMPION

1962, 1964, 1978

GERMAN FA CUP WINNER

1968, 1977, 1978, 1983

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 17th1998/99 Bundesliga 2 10th1999/00 Bundesliga 2 1st2000/01 Bundesliga 10th2001/02 Bundesliga 17th2002/03 Bundesliga 2 2nd2003/04 Bundesliga 18th2004/05 Bundesliga 2 1st2005/06 Bundesliga 17th2006/07 Bundesliga 2 9th

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1. FSV MAINZ 05

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

1. FSV Mainz 05 e.V.

Postfach 1969

55009 Mainz

Germany

www.mainz05.de

LEGAL FORM

Registered Association

PRESIDENTIAL COMMITTEE/

MANAGEMENT

Harald Strutz (President),

Jürgen Doetz (Vice-President),

Peter Arens (Vice-President),

Karl-Heinz Elsäßer (Vice-President)

MEMBERS (PRESIDENTIAL COMMITTEE)

Hubert Friedrich, Friedhelm Andres, Bernhard

Geitel, Manfred Thöne, Christian Heidel

MEMBERS

9,400

FAN CLUBS

188

NAME OF STADIUM

Bruchwegstadion

MAIN SPONSOR

DBV-Winterthur (since 2004)

CO-SPONSORS/PREMIUM PARTNERS

Coface Deutschland, Orgentec, Globus,

Lotto Rheinland-Pfalz, Coca-Cola, Kirner,

Lotto (kit sponsor), Auto-Kraft/Löhr

Automobile, Profi AG, SWR1, Landesbank

Rheinland-Pfalz, Urano, Allgemeine Zeitung

KIT SPONSOR

Lotto (since 2001)

GERMAN AMATEUR CHAMPION

1982

PROMOTION TO THE BUNDESLIGA 2

1988, 1990

PROMOTION TO THE BUNDESLIGA

2004

UEFA CUP PARTICIPANT

2005

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 2 10th1998/99 Bundesliga 2 7th1999/00 Bundesliga 2 9th2000/01 Bundesliga 2 14th2001/02 Bundesliga 2 4th2002/03 Bundesliga 2 4th2003/04 Bundesliga 2 3rd2004/05 Bundesliga 11th2005/06 Bundesliga 11th2006/07 Bundesliga 16th

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BORUSSIA MÖNCHENGLADBACH

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Borussia VfL 1900 Mönchengladbach GmbH

Hennes-Weisweiler-Allee 1

41179 Mönchengladbach

Germany

www.borussia.de

LEGAL FORM

Registered Association (holds 100 % of the

limited liability company)

PRESIDENTIAL COMMITTEE/

MANAGEMENT

Rolf Königs (President),

Siegfried Söllner (Vice-President),

Stephan A.C. Schippers (Managing Director),

Christian Ziege (Sports Director)

SUPERVISORY BOARD

Hermann Jansen (Chairman),

Norbert Bocks, Dr Dirk W. Rosenbaum,

Stefan Krebs, Prof. Dr Reiner Körfer,

Prof. Dr Günter Konrad,

Dr jur. Karl-Theodor Herfs

MEMBERS

36,000

FAN CLUBS

580

NAME OF STADIUM

BORUSSIA-PARK (since 31 July 2004)

MAIN SPONSOR

KYOCERA (since 1 January 2005)

CO-SPONSORS/PREMIUM PARTNERS

CIV, Lotto, Jever, Audi, Böklunder, Air Berlin,

Rheinische Post, Gardeur, Frankenheim Alt,

Coca-Cola, Heinecke Dienstleistungen,

Kamps, Langnese, NVV, EGN, T-Home,

Kaiser’s Tengelmann

KIT SPONSOR

Lotto (since 1 July 2003)

GERMAN LEAGUE CHAMPION

1970, 1971, 1975, 1976, 1977

GERMAN FA CUP WINNER

1960, 1973, 1995

UEFA CUP WINNER

1975, 1979

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 15th1998/99 Bundesliga 18th1999/00 Bundesliga 2 5th2000/01 Bundesliga 2 2nd2001/02 Bundesliga 12th2002/03 Bundesliga 12th2003/04 Bundesliga 11th2004/05 Bundesliga 15th2005/06 Bundesliga 10th2006/07 Bundesliga 18th

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TSV 1860 MÜNCHEN

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

TSV München von 1860 GmbH & Co. KGaA

Grünwalder Straße 114

81547 München

Germany

www.tsv1860.de

LEGAL FORM

GmbH & Co. KGaA (limited commercial

partnership) since 1 July 2002

MANAGEMENT

Dr Stefan Ziffzer (Chairman), Stefan Reuter

SUPERVISORY BOARD TSV MÜNCHEN

VON 1860 GMBH & CO. KGAA

Christoph Öfele (Chairman), Rainer Beeck

(Deputy Chairman), Dr Albrecht von Linde

(President of the Registered Association),

Karsten Wettberg, Franz Maget (both Vice-

Presidents of the Registered Association),

Prof. Dr Peter Lutz (Chairman of the

Supervisory Board of the Registered

Association), Josef Brauner, Christine

Jodlbauer, Willi Mantel, Karl Rauh,

Dr Christian Ude, Christian Waggershauser

MEMBERS

19,760

FAN CLUBS

approx. 500

NAME OF STADIUM

Allianz Arena (since 1 July 2005)

MAIN SPONSOR

Trenkwalder (since 1 July 2007)

PREMIUM PARTNERS

Hacker-Pschorr, Jack Wolfskin, expert

TechnoMarkt, Coca-Cola, M-net Telekommuni-

kations GmbH, Gutscheinbuch.de, Stadtspar-

kasse München, MAHAG, Air Berlin,

FTI Touristik

SPONSORS

Flughafen München, Stadtwerke München,

Hydro-Tech, Radio Gong, AHD Sitzberger,

Mercure Hotels, MAN, World of Investment,

Under Armour, ratiopharm, Xenofit,

Die Reisekutsche, TELBA, Meindl

KIT SPONSOR

Kappa (since 1 July 2006)

GERMAN LEAGUE CHAMPION

1966

GERMAN LEAGUE CHAMPION RUNNER-UP

1931, 1967

GERMAN FA CUP WINNER

1942, 1964

EUROPEAN CUP WINNERS’

CUP WINNER FINALIST

1965

UEFA CUP PARTICIPANT

1997, 2000

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 13th1998/99 Bundesliga 9th1999/00 Bundesliga 4th2000/01 Bundesliga 11th2001/02 Bundesliga 9th2002/03 Bundesliga 10th2003/04 Bundesliga 17th2004/05 Bundesliga 2 4th2005/06 Bundesliga 2 13th2006/07 Bundesliga 2 8th

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KICKERS OFFENBACH

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

Offenbacher Fußballclub Kickers 1901 e.V.

Bieberer Straße 282

63071 Offenbach am Main

Germany

www.ofc.de

LEGAL FORM

Registered Association

ADMINISTRATIVE BOARD

Dr Hans-Peter Adler, Ulrich Bruns,

Andreas Rüger, Ralf Hüber, Lars Kissner,

Achim F. Peters, Jörg Siebert, Stefan Weigand,

Roland Wilkus, Matthias M. Winter

PRESIDENTIAL COMMITTEE

Dieter Müller (President), Thomas Kalt,

Thomas Wolfgramm, Thomas Röder

MEMBERS

1,912

FAN CLUBS

127

NAME OF STADIUM

Bieberer Berg (since 1921)

MAIN SPONSOR

EVO Energieversorgung Offenbach AG

(since 1 July 2000)

KIT SPONSOR

goool (since 1 July 2004)

GERMAN LEAGUE CHAMPION RUNNER-UP

1950, 1959

GERMAN FA CUP WINNER

1970

GERMAN YOUTH CUP RUNNER-UP

1973, 1985

SOUTH GERMAN THIRD DIVISION

CHAMPION

1949, 1955, 1967, 1968, 1970, 1972

PROMOTION TO THE THIRD DIVISION

1997

HESSE FA CUP WINNER

2002, 2003, 2004, 2005

THIRD DIVISION CHAMPION AND

PROMOTION TO THE BUNDESLIGA 2

2005

END-OF-SEASON TABLE POSITION

1997/98 Third Division 8th1998/99 Third Division 2nd1999/00 Bundesliga 2 17th2000/01 Third Division 9th2001/02 Third Division 6th2002/03 Third Division 11th2003/04 Third Division 13th2004/05 Third Division 1st2005/06 Bundesliga 2 11th2006/07 Bundesliga 2 14th

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VFL OSNABRÜCK

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

VfL Osnabrück

Scharnhorststraße 50

49084 Osnabrück

Germany

www.vfl.de

LEGAL FORM

Registered Association

PRESIDENTIAL COMMITTEE

Dr Dirk Rasch (President), Günter Niemeyer

(Vice-President), Axel Gleie (Vice-President)

MANAGEMENT

Ralf Heskamp

MEMBERS

1,750

FAN CLUBS

60

NAME OF STADIUM

osnatel ARENA

MAIN SPONSOR

Herforder Brauerei

PREMIUM SPONSORS

osnatel GmbH, Sparda-Bank Münster eG

CO-SPONSORS

Allianz Generalagentur Körber, Assmann

Büromöbel, Bauunternehmen Becker,

Mercedes BERESA, Coca-Cola, ECS Event

Catering Service, FH Schnelltransporte,

Herkenhoff, Homann Feinkost, Independent

Travel Organisation, Intercookies, Kaffee

Partner, Karmann, klr mediapartner,

Mediavent, Meyer & Meyer, Sanicare

Apotheke, Scholz Versand Service, Schwärter

Druckt, Bauzentrum Seelmeyer, Solarlux,

Sparkasse Osnabrück, Stadtwerke Osnabrück,

SüdLeasing, VGH Versicherung,

Weinrich Schokolade

KIT SPONSOR

Puma

PROMOTION TO THE BUNDESLIGA 2

2000, 2003, 2007

END-OF-SEASON TABLE POSITION

1997/98 Third Division 3rd1998/99 Third Division 1st1999/00 Third Division 1st2000/01 Bundesliga 2 15th2001/02 Third Division 7th2002/03 Third Division 2nd2003/04 Bundesliga 2 18th2004/05 Third Division 4th2005/06 Third Division 10th2006/07 Third Division 2nd

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SC PADERBORN 07

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

SC Paderborn 07 e.V.

Hermann-Löns-Straße 127

33104 Paderborn

Germany

www.scpaderborn07.de

LEGAL FORM

Registered Association

PRESIDENTIAL COMMITTEE

Wilfried Finke (President), Josef Ellebracht,

Martin Hornberger (Chief Manager)

SUPERVISORY BOARD

Elmar Volkmann (Chairman),

Rüdiger Völkel (Deputy Chairman),

Elmar Meier, Michael Neitemeier,

Dieter Cramer (Members), Prof. Joan Sofron,

Peter Evers (Coopted Members)

MEMBERS

1,100

FAN CLUBS

25

NAME OF STADIUM

Hermann-Löns-Stadion (since 1957);

paragon arena (from May 2008)

MAIN SPONSORS

Finke-Unternehmensgruppe (since 1997),

Warsteiner Brauerei (kit sponsor)

CO-SPONSORS

Bremer AG, Coca-Cola, Dören-Park,

Energieteam AG, E.ON Westfalen-Weser,

forbo, Janson & Even, Jolmes, Kaimann,

Kampagne “Paderborn überzeugt”, Klingenthal

Sport, Puma, Radio Hochstift, Reinkemeier,

RLS Jakobsmeyer, Scandia-Design, Stiftung

Westfalen, Temming GmbH & Co. KG,

Volksbank Paderborn-Höxter-Detmold,

Westfalen-Blatt

KIT SPONSOR

Puma (since 2005)

CHAMPION OF WESTPHALIA

1994, 2001

WESTPHALIA CUP WINNER

1994, 1996, 2000, 2001, 2002, 2004

PROMOTION TO THE BUNDESLIGA 2

2005

END-OF-SEASON TABLE POSITION

1997/98 Third Division 9th1998/99 Third Division 7th1999/00 Third Division 13th2000/01 Fourth Division 1st2001/02 Third Division 14th2002/03 Third Division 8th2003/04 Third Division 3rd2004/05 Third Division 2nd2005/06 Bundesliga 2 9th2006/07 Bundesliga 2 11th

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FC ST. PAULI

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

FC St. Pauli von 1910 e.V.

Auf dem Heiligengeistfeld

20359 Hamburg

Germany

www.fcstpauli.com

CLUB OFFICES UNTIL APRIL 2008

Stresemannstraße 29

22769 Hamburg

Germany

LEGAL FORM

Registered Association (since 1910)

PRESIDENTIAL COMMITTEE

Corny Littmann (President), Dr Gernot

Stenger, Dr Bernd-Georg Spies, Marcus Schulz

and Stefan Orth (Vice-Presidents)

MANAGING DIRECTOR

Michael Meeske

SUPERVISORY BOARD

Michael Burmester (Chairman), Tay Eich and

Dr Christoph Kröger (Deputy Chairmen),

Uli Reuss, Uwe Doll, Roger Hasenbein,

Lars Sörensen

MEMBERS

7,772

FAN CLUBS

300

NAME OF STADIUM

Millerntor-Stadion

MAIN SPONSOR

Congstar (since 2006)

HERZ VON ST. PAULI CO-SPONSORS

Astra, DO YOU FOOTBALL, Nike,

Pokerroom.tv

KIT SPONSORS

DO YOU FOOTBALL (since 2005)

Nike (since 2005)

END-OF-SEASON TABLE POSITION

1997/98 Bundesliga 2 4th1998/99 Bundesliga 2 9th1999/00 Bundesliga 2 14th2000/01 Bundesliga 2 3rd2001/02 Bundesliga 18th2002/03 Bundesliga 2 17th2003/04 Third Division 8th2004/05 Third Division 7th2005/06 Third Division 6th2006/07 Third Division 1st

PROMOTION TO THE BUNDESLIGA

1977, 1988, 1995, 2001

GERMAN FA CUP SEMI-FINALIST

2006

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SV WEHEN WIESBADEN

CLUB HISTORY OF CLUB’S SUCCESS

CLUB OFFICES

SV Wehen Taunusstein e.V.

Mainzer Straße 98-102

65189 Wiesbaden

Germany

www.svw-w.de

LEGAL FORM

Registered Association

PRESIDENTIAL COMMITTEE

Heinz Hankammer (President),

Rainer Wehner (Vice-President),

Markus Hankammer (Vice-President)

MANAGEMENT

Dr Markus Irmscher (Commercial Director),

Uwe Stöver (Sports Director)

MEMBERS

approx. 600

FAN CLUBS

16

NAME OF STADIUM

BRITA-Arena (since 2007)

MAIN SPONSOR

Victor’s Residenz Hotels (since 2007)

CO-SPONSORS

BRITA, Nike, Coca-Cola, Naspa, RMV, Condor,

Wiesbaden.eins.de, Wiesbadener Volksbank,

TelDaFax, Auto Rossel, HiFi Profis, HR1, Licher

KIT SPONSOR

Nike

THIRD DIVISION SOUTH CHAMPION

2007

HESSE FA CUP WINNER

1988, 1992, 2000

PROMOTION TO THE BUNDESLIGA 2

2007

END-OF-SEASON TABLE POSITION

1997/98 Third Division 13th1998/99 Third Division 6th1999/00 Third Division 13th2000/01 Third Division 11th2001/02 Third Division 6th2002/03 Third Division 7th2003/04 Third Division 7th2004/05 Third Division 3rd2005/06 Third Division 3rd2006/07 Third Division 1st

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05UNTERPUNKT

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LEAGUE FACTS AND FICTURES

05.1 MATCH OPERATIONS 144

05.2 FINANCES AND LICENSING 160

05.3 MARKETING AND COMMUNICATION 180

05.4 RIGHTS AND LICENSES 184

05.5 THE ALL-TIME LEAGUE STATS 190

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UEFA (2007-2009 election period)

UEFA Executive Committee

Gerhard Mayer-Vorfelder (UEFA Vice-President),

Honorary League Association Member

Professional Football Strategy Council

Gerhard Mayer-Vorfelder,

Honorary League Association Member

Financial Committee

Gerhard Mayer-Vorfelder,

Honorary League Association Member

Club Competitions Committee

Karl-Heinz Rummenigge (First Vice-Chairman),

League Association

HatTrick Committee

Gerhard Mayer-Vorfelder (Chairman),

Honorary League Association Member

Technical Development Committee

Franz Beckenbauer (Deputy Chairman)

Players’ Status, Transfer and Agents

and Match Agents Committee

Wolfgang Holzhäuser, League Association

Marketing Advisory Committee

Gerhard Mayer-Vorfelder (Deputy Chairman),

Honorary League Association Member

Football Committee

Franz Beckenbauer (Chairman)

European Club Association (ECA)

Karl-Heinz Rummenigge (Chairman), League Association

FIFA (2007-2009 election period)

FIFA Executive Committee

Franz Beckenbauer

Football Committee

Franz Beckenbauer

FIFA Club Working Group

Karl-Heinz Rummenigge, League Association

Organising Committee for the

2010 FIFA World CupTM

Franz Beckenbauer

Players’ Status Committee

Gerhard Mayer-Vorfelder,

Honorary League Association Member

FIFA Dispute Resolution Chamber

Dr Reinhard Rauball, League Association

THE LEAGUE – A KEY COMPONENT IN THE WORLD OF FOOTBALL (correct as of 24 January 2008)

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EPFL (2008/2009 – 2010/2011 election period)

Board of Directors

Dr Reinhard Rauball, League Association

Voting representatives within general

assembly of members

Dr Reinhard Rauball, League Association

Holger Hieronymus, DFL

Dr Holger Blask, DFL

STANDING COMMITTEES (2008-2011 election period)

Professional Football Finance Committee

Christian Müller, DFL

European Union Affairs Committee

Dr Holger Blask, DFL

Social Dialogue Committee

Dr Holger Blask, DFL

Refereeing Committee

Hellmut Krug, DFL

Competitions Committee

Holger Hieronymus, DFL

Marketing and Media Committee

Christian Seifert (Deputy Chairman), DFL

Players’ Transfer and Players’ Agents Committee

Holger Hieronymus (Chairman), DFL

Social Responsibility Committee

Tom Bender, DFL

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DFB (2007-2009 election period)

DFB Presidential Committee

Dr Reinhard Rauball (Senior Vice-President)

Christian Seifert (Vice-President)

Peter Peters (Vice-President)

Harald Strutz (Vice-President)

Franz Beckenbauer

Gerhard Mayer-Vorfelder (Honorary President),

Honorary League Association Member

DFB Board

Heribert Bruchhagen, League Association

Michael Meier, League Association

Andreas Rettig, League Association

Karl-Heinz Rummenigge, League Association

Dr Heinrich Breit, League Association

Kurt Gaugler, League Association

Roland Kentsch, League Association

Manfred Müller, League Association

Ulrich Ruf, League Association

Holger Hieronymus, DFL

Tom Bender, DFL

Christian Müller, DFL

DFB Auditing Department

Christian Müller, DFL

DFB Competitions Committee

Holger Hieronymus, DFL

Götz Bender, DFL

DFB Disciplinary Committee

Dr Hubertus Behncke, League Association

DFB Referees’ Committee

Holger Hieronymus, DFL

Hellmut Krug, DFL

DFB Youth Committee

Andreas Nagel, DFL

Rolf Rüssmann, League Association

DFB Committee for Girls’ and Women’s Football

Götz Bender, DFL

Gerd Hein, League Association

Anti-Doping Committee

Dr Reinhard Rauball, League Association

Dr Karl-Heinrich Dittmar, League Association

Sports Medicine Committee

Andreas Nagel, DFL

Dr Götz Dimanski, League Association

Committee for Prevention and Safety

Joachim Baur, DFL

Peter Peters, League Association

Birger Naß, DFL

Public Finance and Licensing Committee

Christian Müller, DFL

Wolfgang Hotze, League Association

Prof. Dr Fritz Scherer, League Association

THE LEAGUE – A KEY COMPONENT IN THE WORLD OF FOOTBALL (correct as of 24 January 2008)

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Coaching Development Section

Holger Hieronymus, DFL

Birger Naß, DFL

Jürgen Klopp, League Association

Voluntary Work Committee

Thomas Schneider, DFL

Playing Fields and Stadium Construction Committee

Joachim Baur, DFL

Peter Peters, League Association

Prof. Dr Fritz Scherer, League Association

IT Committee

Holger Hieronymus, DFL

DFB Federal Court

Ulrich Schäfer (Member of League Association)

Florian Grothe (Member of League Association)

Ralf Hauptmann (Member of League Association)

Norbert Maurer (Member of League Association)

Philipp Reschke (Member of League Association)

DFB Disciplinary Court

Klaus Thomforde (Member of League Association)

Christian Hinzpeter (Member of League Association)

Uwe Krause (Member of League Association)

Henning Bürger (Member of League Association)

Jörg Albracht (Member of League Association)

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DOMESTIC COMPETITIONS

GERMAN LEAGUE CHAMPIONS

Season 1997/ 1998/ 1999/ 2000/ 2001/ 2002/ 2003/ 2004/ 2005/ 2006/ Champion-

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 ships

FC Bayern Munich Champs Champs Champs Champs Champs Champs 6

Borussia Dortmund Champs 1

Werder Bremen Champs 1

1. FC Kaiserslautern Champs 1

VfB Stuttgart Champs 1

GERMAN FA CUP WINNERS

Season 1997/ 1998/ 1999/ 2000/ 2001/ 2002/ 2003/ 2004/ 2005/ 2006/ German FA

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Cup Wins

FC Bayern Munich Winners Winners Winners Winners Winners 5

Werder Bremen Winners Winners 2

FC Schalke 04 Winners Winners 2

1. FC Nürnberg Winners 1

LEAGUE CUP WINNERS

Season 1997/ 1998/ 1999/ 2000/ 2001/ 2002/ 2003/ 2004/ 2005/ 2006/ League Cup

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Wins

FC Bayern Munich Winners Winners Winners Winners Winners 5

Hertha BSC Winners Winners 2

Hamburger SV Winners 1

FC Schalke 04 Winners 1

Werder Bremen Winners 1

The Bundesliga stands for excitement and a balanced com-

petition. Five different clubs were crowned German cham -

pions over the past decade. In May 2007, VfB Stuttgart

played surprisingly well and came out as Bundesliga cham-

pions, having last won the trophy in 1992. 1.FC Kaisers-

lautern is the first and to date only club to manage the feat

of winning the German League Cup directly after their pro-

motion to the Bundesliga in 1998. And 2002 and 2004 saw

another change at the top with Borussia Dortmund and

Werder Bremen, respectively, winning the championship.

During the nail-biting final match of the 2000/2001 season

FC Schalke 04 was only seconds away from achieving a

long-cherished goal. This would have been their first time as

German champions since the foundation of the Bundesliga.

The participation of German clubs in international compe-

titions speaks for itself. In the past decade, 19 clubs man-

aged to “get into Europe”, as football parlance goes. FC

Bayern Munich strode ahead and qualified nine times for

the Champions League, Bayer 04 Leverkusen coming in

hot second with five Champion League participations un-

der their belt. The fact that 1860 München, SC Freiburg,

1. FC Nürnberg, VfL Bochum and MSV Duisburg all man-

aged to participate in the UEFA Cup goes to show that

supposed outsiders are quite able to hold their own on the

field of international football.

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INTERNATIONAL COMPETITIONS

UI CUP PARTICIPATION AND UEFA CUP QUALIFICATION

Year 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 UIC UCUP

Participation Participation

VfB Stuttgart 2 2

VfL Wolfsburg X X X X X 5 0

TSV 1860 München X X 2 0

Werder Bremen X X 3 1

1. FC Kaiserslautern X 1 0

FC Schalke 04 2 2

Hamburger SV X X 4 2

Borussia Dortmund X X 2 0

Hertha BSC 1 1

F.C. Hansa Rostock X 1 0

MSV Duisburg X 1 0

PARTICIPATION IN UEFA CHAMPIONS LEAGUE / UEFA CUP

Season 1998/ 1999/ 2000/ 2001/ 2002/ 2003/ 2004/ 2005/ 2006/ 2007/ UCL UCUP

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Participation Participation

FC Bayern Munich 9 1

Bayer 04 Leverkusen 5 4

Werder Bremen 4 4

FC Schalke 04 3 5

Borussia Dortmund 3 1

VfB Stuttgart 2 5

Hamburger SV 2 3

Hertha BSC 1 6

1. FC Kaiserslautern 1 3

1. FC Nürnberg 0 1

Eintracht Frankfurt 0 1

1. FSV Mainz 05 0 1

Alemannia Aachen 0 1

VfL Bochum 0 1

1. FC Union Berlin 0 1

SC Freiburg 0 1

TSV 1860 München 0 1

VfL Wolfsburg 0 1

MSV Duisburg 0 1

UEFA Champions League Participation Participation in UEFA Cup / European Cup Winners’ Cup until 1998/1999

X Participation in UI CUP Qualification for the UEFA Cup (UCUP 2000 means participating in UEFA CUP 2000/2001)

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ATTENDANCE FIGURES

BUNDESLIGA – PAID ADMISSIONS

2003/2004 2004/2005 2005/2006 2006/2007

Total paid admissions 10,724,586 10,765,974 11,686,554 11,518,923

of which season tickets (total) 5,735,851 5,870,508 6,508,059 6,140,765

proportion of season tickets (relative) 53.48 % 54.53 % 55.69 % 53.31 %

of which day tickets (total) 4,988,735 4,895,466 5,178,495 5,378,158

proportion of day tickets (relative) 46.52 % 45.47 % 44.31 % 46.69 %

Paid admissions, per match 35,048 35,183 38,191 37,644

of which season tickets per match 18,745 19,185 21,268 20,068

of which day tickets per match 16,303 15,998 16,923 17,576

Gross price of tickets, per spectator (in €) 15.63 16.81 18.63 18.91

BUNDESLIGA 2 – PAID ADMISSIONS

2003/2004 2004/2005 2005/2006 2006/2007

Total paid admissions 2,630,019 3,694,610 3,678,142 4,667,298

of which season tickets (total) 873,851 1,353,404 1,330,080 1,746,975

proportion of season tickets (relative) 33.23 % 36.63 % 36.16 % 37.43 %

of which day tickets (total) 1,756,168 2,341,206 2,348,062 2,920,323

proportion of day tickets (relative) 66.77 % 63.37 % 63.84 % 62.57 %

Paid admissions, per match 8,595 12,074 12,020 15,253

of which season tickets per match 2,856 4,423 4,347 5,709

of which day tickets per match 5,739 7,651 7,673 9,544

Gross price of tickets, per spectator (in €) 10.04 10.72 11.30 12.38

LICENSED FOOTBALL – PAID ADMISSIONS

2003/2004 2004/2005 2005/2006 2006/2007

Total paid admissions 13,354,605 14,460,584 15,364,696 16,186,221

of which season tickets (total) 6,609,702 7,223,912 7,838,139 7,887,740

proportion of season tickets (relative) 49.49 % 49.96 % 51.01 % 48.73 %

of which day tickets (total) 6,744,903 7,236,672 7,526,557 8,298,481

proportion of day tickets (relative) 50.51 % 50.04 % 48.99 % 51.27 %

Paid admissions, per match 21,821 23,628 25,106 26,448

of which season tickets per match 10,799 11,805 12,806 12,888

of which day tickets per match 11,022 11,824 12,299 13,560

Gross price of tickets, per spectator (in €) 14.53 15.25 16.88 17.03

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Interest in licensed football increased again during the last

season; the licensed clubs sold about 820,000 tickets more

than the previous season, increasing total sales by 5.3 per

cent to 16,186,221 tickets. With 11,518,923 tickets sold

in the 2006/2007 season, the Bundesliga was able to

almost match the record-selling 2005/2006 season

(11,686,554 tickets sold). Ticket sales for the Bundes -

liga 2 were boosted by the fact that 1.FC Köln and 1.FC

Kaiserslautern were relegated from the top flight in 2006,

and both clubs have large stadiums and an extensive fan

base. Compared to the 2003/2004 season, which saw ticket

sales stand at 2,630,019, almost twice as many match

tickets were sold for the 2006/2007 season (4,667,298).

Compared to other European leagues, the Bundesliga

remains by far the number one with an average of 37,644

tickets sold per match. Many clubs put a limit on their

season ticket sales in summer to ensure a sufficient supply

of day tickets. The 36 licensed clubs were nonetheless

capable of increasing total sales to 7,887,740 tickets.

Interestingly, over 1,000 day tickets more were sold per

match compared to the 2005/2006 season.

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SPECTATORS

BUNDESLIGA – HISTORICAL DEVELOPMENT

Bundesliga Bundesliga 2 Licensed Football

Season Matches Spectators Ø per Match Matches Spectators Ø per Match Matches Spectators Ø per Match

1963/64 240 5,909,776 24,624 240 5,909,776 24,624

1964/65 240 6,492,539 27,052 240 6,492,539 27,052

1965/66 306 7,094,666 23,185 306 7,094,666 23,185

1966/67 306 7,129,485 23,299 306 7,129,485 23,299

1967/68 306 6,147,508 20,090 306 6,147,508 20,090

1968/69 306 6,550,497 21,407 306 6,550,497 21,407

1969/70 306 6,113,726 19,979 306 6,113,726 19,979

1970/71 306 6,322,114 20,661 306 6,322,114 20,661

1971/72 306 5,487,286 17,932 306 5,487,286 17,932

1972/73 306 5,014,332 16,387 306 5,014,332 16,387

1973/74 306 6,293,167 20,566 306 6,293,167 20,566

1974/75 306 6,738,303 22,021 760 5,037,280 6,628 1066 11,775,583 11,047

1975/76 306 6,768,448 22,119 760 4,617,760 6,076 1066 11,386,208 10,681

1976/77 306 7,401,686 24,189 760 4,539,480 5,973 1066 11,941,166 11,202

1977/78 306 7,936,765 25,937 760 3,660,160 4,816 1066 11,596,925 10,879

1978/79 306 7,351,341 24,024 760 3,065,080 4,033 1066 10,416,421 9,772

1979/80 306 7,045,940 23,026 760 3,246,720 4,272 1066 10,292,660 9,655

1980/81 306 6,895,851 22,535 760 3,547,680 4,668 1066 10,443,531 9,797

1981/82 306 6,280,388 20,524 380 2,940,820 7,739 686 9,221,208 13,442

1982/83 306 6,180,704 20,198 380 1,809,560 4,762 686 7,990,264 11,648

1983/84 306 5,918,003 19,340 380 2,225,280 5,856 686 8,143,283 11,871

1984/85 306 5,765,284 18,841 380 1,974,100 5,195 686 7,739,384 11,282

1985/86 306 5,405,571 17,665 380 1,580,040 4,158 686 6,985,611 10,183

1986/87 306 5,937,044 19,402 380 2,051,620 5,399 686 7,988,664 11,645

1987/88 306 5,705,523 18,646 380 1,558,760 4,102 686 7,264,283 10,589

1988/89 306 5,394,943 17,631 380 2,116,600 5,570 686 7,511,543 10,950

A record-breaking 16,186,221 million spectators flocked

to the Bundesliga and Bundesliga 2 stadiums in the past

season. German licensed football has put much distance

between itself and the rest of the European elite leagues.

Fans are taken with the evenly-matched competition held

in modern stadiums, and the attractive and exciting foot-

ball, turning the matches into another eventful highlight

weekend after weekend.

The Bundesliga 2 was also able to pull in the crowds: com-

pared to the 2005/2006 season, attendances increased

by over 3,000 fans per match to 15,253. Ten years ago only

8,069 spectators on average came to watch the Bundes -

liga 2 matches.

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BUNDESLIGA – HISTORICAL DEVELOPMENT

Bundesliga Bundesliga 2 Licensed Football

Season Matches Spectators Ø per Match Matches Spectators Ø per Match Matches Spectators Ø per Match

1989/90 306 6,048,207 19,765 380 2,604,900 6,855 686 8,653,107 12,614

1990/91 306 6,275,437 20,508 380 2,489,000 6,550 686 8,764,437 12,776

1991/92 380 8,600,801 22,634 384 2,101,771 5,473 764 10,702,572 14,009

1992/93 306 7,396,857 24,173 552 2,802,415 5,077 858 10,199,272 11,887

1993/94 306 7,986,681 26,100 380 2,344,177 6,169 686 10,330,858 15,060

1994/95 306 8,476,885 27,702 306 2,013,315 6,579 612 10,490,200 17,141

1995/96 306 8,906,792 29,107 306 2,104,693 6,878 612 11,011,485 17,993

1996/97 306 8,776,265 28,681 306 2,476,382 8,093 612 11,252,647 18,387

1997/98 306 9,520,385 31,112 306 2,468,993 8,069 612 11,989,378 19,590

1998/99 306 9,455,582 30,901 306 2,360,228 7,713 612 11,815,810 19,307

1999/00 306 8,849,661 28,920 306 3,306,086 10,804 612 12,155,747 19,862

2000/01 306 8,696,712 28,421 306 2,925,227 9,560 612 11,621,939 18,990

2001/02 306 9,503,367 31,057 306 2,454,299 8,021 612 11,957,666 19,539

2002/03 306 9,764,735 31,911 306 3,089,625 10,097 612 12,854,360 21,004

2003/04 306 10,724,586 35,048 306 2,630,019 8,595 612 13,354,605 21,821

2004/05 306 10,765,974 35,183 306 3,694,544 12,074 612 14,460,518 23,628

2005/06 306 11,686,554 38,191 306 3,678,142 12,020 612 15,364,696 25,106

2006/07 306 11,518,923 37,644 306 4,667,298 15,253 612 16,186,221 26,448

DEVELOPMENT OF ATTENDANCES SINCE 1994/1995

Tickets sold

18,000,000

16,000,000

14,000,000

12,000,000

10,000,000

8,000,000

6,000,000

4,000,000

2,000,000

0

94/95 95/96 96/97 97/98 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07

Licensed Football Bundesliga Bundesliga 2

16,186,221

11,518,923

4,667,298

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LICENSED PLAYERS

NUMBER OF LICENSED PLAYERS

Season Bundesliga Bundesliga 2 Total

1992/1993 385 462 847

1993/1994 358 398 756

1994/1995 363 641 704

December 1995 – Bosman ruling

1995/1996 362 330 692

1996/1997 383 370 753

1997/1998 426 381 807

1998/1999 448 395 843

1999/2000 462 409 871

2000/2001 475 426 901

2001/2002 477 444 921

2002/2003 476 403 879

2003/2004 480 413 893

2004/2005 476 424 900

2005/2006 445 409 854

2006/2007 464 431 895

2007/2008 503 474 977

SHARE OF FOREIGN LICENSED PLAYERS

Season Bundesliga Bundesliga 2 Total

1992/1993 59 15 % 74 16 % 133 16 %

1993/1994 62 17 % 64 16 % 126 17 %

1994/1995 69 19 % 54 16 % 123 17 %

December 1995 – Bosman ruling

1995/1996 70 19 % 56 17 % 126 18 %

1996/1997 106 28 % 84 23 % 190 25 %

1997/1998 159 37 % 96 25 % 255 31 %

1998/1999 185 41 % 130 33 % 315 37 %

1999/2000 194 42 % 157 38 % 351 40 %

2000/2001 208 44 % 140 33 % 348 39 %

2001/2002 224 47 % 165 37 % 389 42 %

2002/2003 236 50 % 142 35 % 378 43 %

2003/2004 235 49 % 148 36 % 383 43 %

2004/2005 233 49 % 163 38 % 396 44 %

2005/2006 199 45 % 151 37 % 350 41 %

2006/2007 212 46 % 154 36 % 366 41 %

2007/2008 234 47 % 167 36 % 401 41 %

1992/1993 – Bundesliga 2 24 Clubs

1993/1994 – Bundesliga 2 20 Clubs

1992/1993 – Bundesliga 2 24 Clubs

1993/1994 – Bundesliga 2 20 Clubs

The 36 clubs and joint stock companies have signed

more professional players than ever during the current

2007/2008 season. A total of 977 professional players

grace the Bundesliga and the Bundesliga 2. For the first

time ever, the Bundesliga has exceeded the 500-mark in

terms of licensed club players, resulting in an average of

28 players per squad. The clubs always give young players

in particular from their own academies a chance to turn

professional.

The share of foreign licensed players has remained stable

over the past three years. At 41 per cent, it has even

dropped significantly compared to the 2002/2003 and

2004/2005 seasons. This in turn has boosted the figures

of German players who are given the opportunity of gain-

ing more match practise and top-level experience. The

highly-qualified coaches of the clubs’ youth academies

have honed the skills of these young players, making them

an asset to the professional game.

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YOUTH ACADEMIES

BUNDESLIGA

No. teams No. players

U23 18 364

U19/18 22 471

U17 18 380

U16 15 301

U15 18 353

U14 18 333

U13 18 324

U12 18 293

Total 145 2,819

BUNDESLIGA 2

No. teams No. players

U23 14 279

U19/18 16 330

U17 14 279

U16 13 255

U15 14 256

U14 14 255

U13 14 241

U12 14 233

Total 113 2,128

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AVERAGE POINTS IN THE BUNDESLIGA AVERAGE DIFFERENCE IN POINTS

Season Position 1 to 6 Position 7 to 12 Position 13 to 18 Pos. 1-6 comp. Pos. 1-6 comp. Pos. 7-12 comp.

to pos. 7-12 to pos. 13-18 to pos. 13-18

1997/1998 57.33 44.17 37.33 13.16 20.00 6.84

1998/1999 62.00 43.17 33.33 18.83 28.67 9.84

1999/2000 59.67 44.67 33.83 15.00 25.84 10.84

2000/2001 58.50 47.17 35.83 11.33 22.67 11.34

2001/2002 64.17 46.83 30.67 17.34 33.50 16.16

2002/2003 59.00 45.00 36.17 14.00 22.83 8.83

2003/2004 63.67 43.83 33.00 19.83 30.67 10.83

2004/2005 62.00 47.33 32.83 14.67 29.17 14.50

2005/2006 62.33 41.83 32.83 20.50 29.50 9.00

2006/2007 60.50 44.00 35.33 16.50 25.17 8.67

Average 60.92 44.80 34.12 16.12 26.80 10.68

Maximum 64.17 47.33 37.33 20.50 33.50 16.16

Minimum 57.33 41.83 30.67 11.33 20.00 6.84

POINTS BY TABLE POSITION

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AVERAGE POINTS IN THE BUNDESLIGA 2 AVERAGE DIFFERENCE IN POINTS

Season Position 1 to 6 Position 7 to 12 Position 13 to 18 Pos. 1-6 comp. Pos. 1-6 comp. Pos. 7-12 comp.

to pos. 7-12 to pos. 13-18 to pos. 13-18

1997/1998 56.83 44.67 35.00 12.17 21.83 9.67

1998/1999 59.17 45.17 34.50 14.00 24.67 10.67

1999/2000 57.00 44.33 35.83 12.67 21.17 8.50

2000/2001 59.00 47.50 33.67 11.50 25.33 13.83

2001/2002 64.00 46.00 31.00 18.00 33.00 15.00

2002/2003 60.67 44.50 33.17 16.17 27.50 11.33

2003/2004 63.67 43.83 33.00 19.83 30.67 10.83

2004/2005 59.50 46.00 35.67 13.50 23.83 10.33

2005/2006 58.67 45.00 38.17 13.67 20.50 6.83

2006/2007 59.83 45.67 33.17 14.17 26.67 12.50

Average 59.83 45.27 34.32 14.57 25.52 10.95

Maximum 64.00 47.50 38.17 19.83 33.00 15.00

Minimum 56.83 43.83 31.00 11.50 20.50 6.83

The average points or difference in points of the tables’

individual sections makes for interesting reading. Proof

positive that the Bundesliga has become even more excit-

ing these past years. The individual sections of the table

(international positions, ‘midfield’, relegation zone) have

moved closer together, making certain positions hotly

contested. And more clubs are battling for the title or

fighting hard against relegation.

The same can be said for the Bundesliga 2 which has similar

averages compared to the Bundesliga. The balanced nature

of the competition is tellingly revealed in particular by the

first to sixth place. Over the past three years, the promo-

tion candidates had a constant average below 60 points.

The top teams had their work cut out with strong rivals and

were not able to dominate the Bundesliga 2 at will.

157

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BUNDESLIGA

Club Name of stadium Capacity Owner

Hertha BSC Olympiastadion Berlin 74,220 State of Berlin/Senate Administration of the Interior and Sport

DSC Arminia Bielefeld SchücoArena 23,997 DSC Arminia Bielefeld e.V.

VfL Bochum rewirpowerSTADION 31,328 City of Bochum

Werder Bremen Weser-Stadion 42,100 Bremer Weser-Stadion GmbH

FC Energie Cottbus Stadion der Freundschaft 22,746 Sportstättenbetrieb der Stadt Cottbus

Borussia Dortmund Signal Iduna Park 81,187 BVB Stadion GmbH

MSV Duisburg MSV-Arena 31,390 MSV Duisburg Stadionprojekt GmbH & Co. KG

Eintracht Frankfurt Commerzbank-Arena 51,500 Stadion Frankfurt Management GmbH

Hamburger SV HSH Nordbank Arena 57,222 HSV-Stadion HSV-Vermögensverwaltungs GmbH & Co KG

Hannover 96 AWD-Arena 48,664 Hannover 96 Arena GmbH & Co. KG

Karlsruher SC Wildparkstadion 33,560 City of Karlsruhe

Bayer 04 Leverkusen BayArena 21,880 Bayer 04 Immobilien GmbH

FC Bayern Munich Allianz Arena 69,901 Allianz Arena München Stadion GmbH

1. FC Nürnberg easyCredit-Stadion 46,780 City of Nuremberg

F.C. Hansa Rostock DKB-Arena 28,800 Ostseestadion GmbH & Co. KG

FC Schalke 04 VELTINS-Arena 61,482 FC Schalke 04-Stadion-Beteiligungsgesellschaft mbH & Co.

Immobilienverwaltungs KG

VfB Stuttgart Gottlieb-Daimler-Stadion 55,774 Land Capital Stuttgart

VfL Wolfsburg VOLKSWAGEN ARENA 29,049 Wolfsburg AG

THE STADIUMS OF THE LICENSED CLUBS

THE STADIUMS OF THE LICENSED CLUBS

The Bundesliga is a league of superlatives, proudly reflec-

ted by the state-of-the-art stadiums and arenas. With an

average capacity of 45,087 seats the Bundesliga boasts

the largest stadiums and arenas in Europe. Dortmund’s

Signal Iduna Park is Germany’s largest stadium and can

hold up to 81,187 spectators.

An average of 25,975 seats for the Bundesliga 2 is not to

be sniffed at. This figure is somewhat distorted by the fact

that TSV 1860 München plays its home matches in the

Allianz Arena that accommodates up to 69,901 spectators.

STADIUM OWNERSHIP

Ten stadiums belong to holding companies with a variety of

ownership structures. Seven stadiums are held by the town

or region, one stadium is owned directly by the club.

The ownership structure for the Bundesliga 2 is as follows:

Eight stadiums are held by the town or region, four sta-

diums are owned directly by the club, and six stadiums

belong to other holding companies.

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BUNDESLIGA 2

Club Name of stadium Capacity Owner

Alemannia Aachen Tivoli 21,200 Alemannia Aachen GmbH

FC Erzgebirge Aue Erzgebirgsstadion 16,397 District of Aue-Schwarzenberg

FC Augsburg Rosenaustadion 28,000 City of Augsburg

SC Freiburg badenova-Stadion 24,120 City of Freiburg im Breisgau

SpVgg Greuther Fürth Playmobil-Stadion 14,500 Geobra Brandstätter GmbH & Co. KG

1899 Hoffenheim Dietmar-Hopp-Stadion 6,350 TSG 1899 Hoffenheim e.V.

FC Carl Zeiss Jena Ernst-Abbe-Sportfeld 15,505 Kommunale Immobilien Jena

1. FC Kaiserslautern Fritz-Walter-Stadion 48,500 Fritz-Walter-Stadion Kaiserslautern GmbH

TuS Koblenz Stadion Oberwerth 15,000 City of Coblenz

1. FC Köln RheinEnergieStadion 49,958 Kölner Sportstätten GmbH

1. FSV Mainz 05 Bruchwegstadion 20,200 1. FSV Mainz 05 e.V.

Borussia Mönchengladbach Stadion im BORUSSIA-PARK 54,067 Borussia VFL 1900 Mönchengladbach GmbH

TSV 1860 München Allianz Arena 69,901 Allianz Arena München Stadion GmbH

Kickers Offenbach Bieberer Berg 25,000 City of Offenbach (club holds inheritable building rights)

VfL Osnabrück osnatel ARENA 17,112 VfL Osnabrück e.V.

SC Paderborn Hermann-Löns-Stadion* 12,000 City of Paderborn

FC St. Pauli Millerntor-Stadion 17,174 City of Hamburg

SV Wehen Wiesbaden BRITA-Arena 12,566 SV Wehen Wiesbaden e.V.

* paragon arena (from May 2008)

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BUNDESLIGA BALANCE SHEET

BUNDESLIGA ASSETS IN € ’000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

Intangible assets 12,366 7,422 10,333 11,728

Player assets 175,194 160,416 162,470 203,114

Tangible fixed assets 178,182 197,859 186,483 191,163

Financial assets 220,014 301,900 331,079 348,432

Receivables, stocks, securities 248,508 197,537 215,867 228,637

Cash on hand / bank 129,636 127,791 152,369 164,379

Accruals 22,950 22,312 15,855 23,222

Total 986,850 1,015,237 1,074,455 1,170,676

The balance sheet of the Bundesliga clubs showed a con-

tinuous upward trend over the past four seasons with

capitalized player assets recording the strongest devel-

opment compared to the previous year. Although this

segment stagnated or even declined in recent years, it has

now increased by a remarkable 25 per cent. Due to the

new media rights agreement and the surplus from the

BUNDESLIGA – DEVELOPMENT OF PLAYER ASSETS

in € ’000

205,000

200,000

195,000

190,000

185,000

180,000

175,000

170,000

165,000

160,000

155,000

150,000

175,194

160,416 162,470

203,114

2004 2005 2006 2007

World Cup, the improved economic conditions have incited

clubs to invest more in player assets.

As a result of the completion of the stadiums post-World

Cup, tangible fixed assets remained almost unchanged at

plus 2.5 per cent and Bundesliga clubs managed to slightly

raise financial assets by 5.2 per cent.

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BUNDESLIGA LIABILITIES IN € ’000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

Equity capital 203,562 276,002 294,824 423,950

Special item with accrual character 0 7,601 36 7,376

Reserves 59,940 85,094 93,181 89,533

Liabilities 608,094 535,292 569,341 510,323

of which on loans 84,384 90,369 94,129 80,790

of which due to banks 133,758 117,346 157,813 103,087

from trade accounts payable 61,722 76,551 79,443 69,978

of which other accounts payable 328,230 251,026 237,957 256,468

Accrued expense 115,254 111,249 117,073 139,494

Total 986,850 1,015,237 1,074,455 1,170,676

The Bundesliga’s equity capital has hit a new record, rising

by 43.8 per cent over the 2005/2006 season and even

displaying a staggering 108.3 per cent increase compared

to the 2003/2004 season. This impressive development is

linked to a rise of the equity ratio of almost 9 percentage

points to 36.2 per cent; a value which need not shrink from

comparison with most companies listed on the DAX30.

At the same time, liabilities recorded a 10 per cent drop

compared to the same period of the previous year and

thus are the lowest they have been for the past four years.

This shows that the clubs have used the improved results

to reduce the level of borrowed capital.

BUNDESLIGA – DEVELOPMENT OF EQUITY

in € ’000

450,000

400,000

300,000

250,000

200,000

150,000

100,000

50,000

0

203,562

276,002294,824

423,950

2004 2005 2006 2007

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BUNDESLIGA 2 BALANCE SHEET

BUNDESLIGA 2 ASSETS IN € ’000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

Intangible assets 216 2,853 1,271 1,335

Player assets 3,402 5,609 6,377 10,338

Tangible fixed assets 55,782 41,879 52,438 38,823

Financial assets 14,400 8,885 3,739 8,268

Receivables, stocks, securities 21,078 29,507 28,032 40,317

Cash on hand / bank 8,262 15,361 13,348 33,324

Accruals 828 1,220 1,174 1,144

Total 103,968 105,315 106,379 133,549

BUNDESLIGA 2 – DEVELOPMENT OF PLAYER ASSETS

in € ’000

12,000

11,000

10,000

9,000

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

3,402

5,609

6,377

10,338

2004 2005 2006 2007

The balance sheet figures for the Bundesliga 2 are equally

encouraging. Similar to the Bundesliga, the capitalized

player assets have also substantially grown (plus 62 per

cent compared to the 2005/2006 season). A look at the

past four seasons reveals that this is not a one-off, but a

continuous development. Liquid funds have also grown,

topping last year’s figure by 150 per cent.

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BUNDESLIGA 2 LIABILITIES IN € ’000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

Equity capital - 34,542 - 32,239 - 6,854 9,139

Special item with accrual character 22,950 16,844 12,653 154

Reserves 11,970 12,560 11,539 16,200

Liabilities 90,702 83,716 77,255 88,727

of which on loans 0 0 0 4,988

of which due to banks 27,216 17,375 29,269 14,537

from trade accounts payable 11,682 12,944 10,183 13,079

of which other accounts payable 51,804 53,396 37,803 56,123

Accrued expense 12,888 24,435 11,787 19,329

Total 103,968 105,315 106,379 133,549

The liabilities side of the balance sheet has also made

significant headway. For the first time since the 2003/2004

season the Bundesliga 2 is recording positive equity capital.

Naturally the development of such an item always de-

pends on the composition of the league. This figure must

be reviewed against the backdrop that the Bundesliga 2

will see seven clubs promoted and relegated, as the case

may be, during this season.

BUNDESLIGA 2 – DEVELOPMENT OF EQUITY

in € ’000

10,000

5,000

0

-5,000

-10,000

-15,000

-20,000

-30,000

-35,000-34,542

-32,239

-6,854

9,139

2004 2005 2006 2007

163

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below the 600-million-mark for the first time. Liabilities

due to banks recorded the highest decline, dropping 34.7

per cent to € 103 million from € 157.8 million for the

2005/2006 season. Liabilities on loans and from trade

accounts payable also dropped moderately.

In the four-year period under review, borrowed capital for

the Bundesliga 2 moved within a narrow margin of between

approx. € 90 million and € 100 million.

During the last season, the clubs and joint stock com-

panies of the Bundesliga and Bundesliga 2 were able to

reduce their borrowed capital (i.e. accumulated liabilities

and reserves) by 6.2 per cent from € 751.3 million in the

2005/2006 season to € 704.8 million in the 2006/2007

season.

In this context, the rather positive development of bor-

rowed capital of the Bundesliga clubs made a real difference.

During the four years under review, this value dropped

FINANCIAL MIX

LICENSED FOOTBALL TOTAL BORROWED CAPITAL IN € ’000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

Reserves 71,910 97,653 104,720 105,734

Liabilities 698,796 619,008 646,597 599,050

of which on loans 84,384 90,369 94,129 85,778

of which due to banks 160,974 134,721 187,081 117,624

from trade accounts payable 73,404 89,495 89,627 83,057

of which other accounts payable 380,034 304,422 275,760 312,591

Total 770,706 716,661 751,317 704,784

BUNDESLIGA TOTAL BORROWED CAPITAL IN € ’000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

Reserves 59,940 85,094 93,181 89,533

Liabilities 608,094 535,292 569,341 510,323

of which on loans 84,384 90,369 94,129 80,790

of which due to banks 133,758 117,346 157,813 103,087

from trade accounts payable 61,722 76,551 79,443 69,978

of which other accounts payable 328,230 251,026 237,957 256,468

Total 668,034 620,386 662,523 599,856

BUNDESLIGA 2 TOTAL BORROWED CAPITAL IN € ’000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

Reserves 11,970 12,560 11,539 16,200

Liabilities 90,702 83,716 77,255 88,727

of which on loans 0 0 0 4,988

of which due to banks 27,216 17,375 29,269 14,537

from trade accounts payable 11,682 12,944 10,183 13,079

of which other accounts payable 51,804 53,396 37,803 56,123 8

Total 102,672 96,275 88,794 104,927

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LICENSED FOOTBALL TOTAL NET ASSETS IN € ’000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

Equity capital Bundesliga 203,562 276,002 294,824 423,950

Equity capital Bundesliga 2 -34,542 -32,239 -6,854 9,139

Total 169,020 243,762 287,970 433,089

The substantial increase in Bundesliga equity capital also

has an effect on licensed football which records total net

assets in the amount of € 433 million. If one were to deduct

the intangible assets in the form of player assets (around

€ 213 million), this would still leave an adjusted equity

capital to the tune of roughly € 220 million.

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LICENSED FOOTBALL – PROFIT AND LOSS ACCOUNT

LICENSED FOOTBALL TOTAL REVENUE IN € ’000

2003/2004 2004/2005 2005/2006 2006/2007

Match revenue 235,579 282,187 342,055 365,402

Contribution to total revenue 18.47 % 18.57 % 22.49 % 20.91 %

Advertising revenue 373,116 415,589 417,711 429,589

Contribution to total revenue 29.25 % 27.35 % 27.46 % 24.58 %

Media receipts* 374,642 395,273 400,127 580,077

Contribution to total revenue 29.37 % 26.01 % 26.31 % 33.19 %

Transfer revenue 35,151 58,136 101,015 93,819

Contribution to total revenue 2.76 % 3.83 % 6.64 % 5.37 %

Merchandising revenue 46,122 56,122 62,993 71,046

Contribution to total revenue 3.62 % 3.69 % 4.14 % 4.06 %

Other income 211,140 312,383 197,033 207,882

Contribution to total revenue 16.55 % 20.56 % 12.95 % 11.89 %

Total revenue 1,275,749 1,519,690 1,520,934 1,747,815

DEVELOPMENT TOTAL REVENUE

in € ’000

1,800,000

1,700,000

1,600,000

1,500,000

1,400,000

1,300,000

1,200,000

1,100,000

1,000,000

1,275,749

1,519,749 1,520,934

1,747,815

03/04 04/05 05/06 06/07

BREAKDOWN OF TOTAL REVENUE

2003/2004 2004/2005 2005/2006 2006/2007

Bundesliga revenue 1,090,295 1,284,334 1,287,285 1,456,783

Contribution to total revenue 85.46 % 84.51 % 84.64 % 83.35 %

Bundesliga 2 revenue 185,454 235,356 233,648 291,032

Contribution to total revenue 14.54 % 15.49 % 15.36 % 16.65 %

Licensed football total revenue 1,275,749 1,519,690 1,520,934 1,747,815

For the first time, total revenue realised by all 36 licensed

clubs has risen to more than € 1.7 billion – an increase of

15 per cent over the previous season, and of roughly 37

per cent over the 2003/2004 season. This is mainly attrib-

utable to significantly higher income from the three key

sources of revenue, i.e. match operations, advertising, and

media rights, with the latter benefiting most from the new

media rights agreements. With a 33.19 per cent share of

overall revenue, this item has replaced (and, indeed, swap-

ped positions with) advertising (24.58 per cent) as the

biggest single source of income.

It is equally encouraging to see the Bundesliga 2 increas-

ingly pulling its weight, now accounting for a 16.65 per

cent share in total revenue, the highest value recorded in

the last four seasons.

+ 37 %

* revenues realised from the commercialisation of the media rights in (i) the German championship matches, (ii) the German FA Cup fixtures and (iii) the international club competitions, as well as from (iv) the commercialisation of the TV-related advertising rights marketed by the DFL

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LICENSED FOOTBALL TOTAL EXPENDITURE IN € ’000

2003/2004 2004/2005 2005/2006 2006/2007

Payroll costs match operations 582,660 599,428 612,046 651,188

Contribution to total expenditure 43.22 % 40.82 % 40.03 % 39.69 %

Expenditure commercial / administrative staff 61,345 63,979 78,284 73,371

Contribution to total expenditure 4.55 % 4.36 % 5.12 % 4.47 %

Transfer costs 169,650 152,008 155,729 185,113

Contribution to total expenditure 12.58 % 10.35 % 10.19 % 11.28 %

Match operation costs 193,050 236,506 266,429 276,480

Contribution to total expenditure 14.32 % 16.11 % 17.43 % 16.85 %

Costs for youth, amateurs and academies 56,916 57,791 60,865 61,629

Contribution to total expenditure 4.22 % 3.94 % 3.98 % 3.76 %

Other expenditure 284,471 358,805 355,575 393,073

Contribution to total expenditure 21.10 % 24.43 % 23.26 % 23.96 %

Total expenditure 1,348,092 1,468,518 1,528,930 1,640,854

Payroll costs for match operations remain by far the high-

est expenditure item for the 2006/2007 season as well,

topping the previous year’s value by 6.4 per cent. How-

ever, as a direct consequence of the significant rise in

player assets (see balance sheet) the highest increase

was recorded for transfer costs.

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BUNDESLIGA – PROFIT AND LOSS ACCOUNT

BUNDESLIGA TOTAL REVENUE IN € ’000

2003/2004 2004/2005 2005/2006 2006/2007

Match revenue 207,049 232,227 302,018 309,750

Contribution to total revenue 18.99 % 18.08 % 23.46 % 21.26 %

Advertising revenue 332,994 357,795 360,477 357,220

Contribution to total revenue 30.54 % 27.86 % 28.00 % 24.52 %

Media receipts 291,410 321,700 324,508 480,045

Contribution to total revenue 26.73 % 25.05 % 25.21 % 32.95 %

Transfer revenue 31,947 47,839 92,489 77,463

Contribution to total revenue 2.93 % 3.72 % 7.18 % 5.32 %

Merchandising revenue 43,404 48,902 56,809 65,654

Contribution to total revenue 3.98 % 3.81 % 4.41 % 4.51 %

Other income 183,492 275,871 150,985 166,652

Contribution to total revenue 16.83 % 21.48 % 11.73 % 11.44 %

Total revenue 1,090,295 1,284,334 1,287,285 1,456,783

BUNDESLIGA – SHARE OF REVENUE SOURCES IN TOTAL REVENUE

2003/2004 2004/2005 2005/2006 2006/2007

Match 18.99 % 18.08 % 23.46 % 21.26 %

Advertising 30.54 % 27.86 % 28.00 % 24.52 %

Media 26.73 % 25.05 % 25.21 % 32.95 %

Transfers 2.93 % 3.72 % 7.18 % 5.32 %

Merchandising 3.98 % 3.81 % 4.41 % 4.51 %

Others 16.83 % 21.48 % 11.73 % 11.44 %

For the forth time in succession, the Bundesliga has man-

aged to increase total revenue by 13 per cent to a record

€ 1.45 billion. The clubs continued to benefit from a ba l-

anced revenue stream derived, as was the case in the past,

from the three mainstays (i) matchday takings, (ii) advertis-

ing revenue and (iii) media income, amounting to 78.73 per

cent of total revenue. Predictably enough, media income

again contributes the lion’s share with 32.95 per cent.

2003/2004

2004/2005

2005/2006

2006/2007

Match Media MerchandisingAdvertising Transfers Others

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BUNDESLIGA TOTAL EXPENDITURE IN € ’000

2003/2004 2004/2005 2005/2006 2006/2007

Payroll costs match operations 492,300 495,879 510,658 530,092

Contribution to total expenditure 42.37 % 40.38 % 39.40 % 39.33 %

Expenditure commercial / administrative staff 54,739 53,483 67,266 58,455

Contribution to total expenditure 4.71 % 4.36 % 5.19 % 4.34 %

Transfer costs 159,354 140,336 143,805 164,480

Contribution to total expenditure 13.71 % 11.43 % 11.10 % 12.20 %

Match operation costs 165,762 195,889 224,781 217,510

Contribution to total expenditure 14.27 % 15.95 % 17.34 % 16.14 %

Costs for youth, amateurs and academies 43,992 40,573 43,040 43,958

Contribution to total expenditure 3.79 % 3.30 % 3.32 % 3.26 %

Other expenditure 245,843 301,864 306,425 333,379

Contribution to total expenditure 21.16 % 24.58 % 23.64 % 24.73 %

Total expenditure 1,161,990 1,228,024 1,295,974 1,347,873

Payroll costs for match operations continues to remain

the largest item on the balance sheet, although its growth

has been moderate at 3.8 per cent. Compared to the

previous season it is even lower than the growth rate for

total revenue (4 per cent).

Transfer costs have outstripped the figure for the pre-

vious season, increasing by 14.4 per cent compared to a

reduction in the cost for match operations (minus 3.2 per

cent). The decrease is primarily due to the relegation of 1.

FC Köln and 1.FC Kaiserslautern, both clubs with World

Cup stadiums.

TRANSFER COSTS

in € ’000

170,000

165,000

160,000

155,000

150,000

145,000

140,000

135,000

130,000

125,000

120,000

115,000

143,805

164,480

140,336

159,354

03/04 04/05 05/06 06/07

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BUNDESLIGA 2 – PROFIT AND LOSS ACCOUNT

BUNDESLIGA 2 TOTAL REVENUE IN € ’000

2003/2004 2004/2005 2005/2006 2006/2007

Match revenue 28,530 49,960 40,038 55,652

Contribution to total revenue 15.38 % 21.23 % 17.14 % 19.12 %

Advertising revenue 40,122 57,795 57,234 72,369

Contribution to total revenue 21.63 % 24.56 % 24.50 % 24.87 %

Media receipts 83,232 73,573 75,618 100,033

Contribution to total revenue 44.88 % 31.26 % 32.36 % 34.37 %

Transfer revenue 3,204 10,297 8,526 16,357

Contribution to total revenue 1.73 % 4.37 % 3.65 % 5.62 %

Merchandising revenue 2,718 7,220 6,184 5,393

Contribution to total revenue 1.47 % 3.07 % 2.65 % 1.85 %

Other income 27,648 36,511 46,048 41,230

Contribution to total revenue 14.91 % 15.51 % 19.71 % 14.17 %

Total revenue 185,454 235,356 233,648 291,032

As with the Bundesliga, revenue for Bundesliga 2 has also

reached a new all-time high. The three main contributors

matchday operations, advertising and media income have

shown strong growth compared to the previous season.

This is based both on the income from the new media

agreements and on the league’s composition. In particular

the major clubs such as Cologne and Kaiserslautern score

high records with matchday revenue and advertising.

It is worth mentioning the significant rise in income from

transfers, boosted in particular by the major transfer of, for

instance, Lukas Podolski (1.FC Köln -> FC Bayern Munich)

or Boubacar Sanogo (1.FC Kaiserslautern -> HSV).

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BUNDESLIGA 2 TOTAL EXPENDITURE IN € ’000

2003/2004 2004/2005 2005/2006 2006/2007

Payroll costs match operations 90,360 103,549 101,388 121,096

Contribution to total expenditure 48.55 % 43.06 % 43.52 % 41.33 %

Expenditure commercial / administrative staff 6,606 10,496 11,018 14,916

Contribution to total expenditure 3.55 % 4.36 % 4.73 % 5.09 %

Transfer costs 10,296 11,672 11,925 20,633

Contribution to total expenditure 5.53 % 4.85 % 5.12 % 7.04 %

Match operation costs 27,288 40,618 41,648 58,970

Contribution to total expenditure 14.66 % 16.89 % 17.88 % 20.13 %

Costs for youth, amateurs and academies 12,924 17,218 17,826 17,671

Contribution to total expenditure 6.94 % 7.16 % 7.65 % 6.03 %

Other expenditure 38,628 56,941 49,151 59,694

Contribution to total expenditure 20.76 % 23.68 % 21.10 % 20.37 %

Total expenditure 186,102 240,494 232,956 292,981

TRANSFER COSTS

in € ’000

22,000

20,000

18,000

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0

11,67210,296

11,925

20,633

03/04 04/05 05/06 06/07

Where total expenditure and payroll costs for match oper-

ations are concerned the same goes for the Bundesliga 2

as for Bundesliga: both items are on the rise. The increase

in match operation costs is mainly attributable to the fact

that the clubs 1.FC Kaiserslautern and 1.FC Köln, which

both play their home matches in a World Cup stadium, be-

long to the second division.

Transfer costs have also risen considerably to € 20.6

million, corresponding to an increase of 73 per cent com-

pared to the previous season (€ 11.9 million).

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RESULT AND PERFORMANCE

RESULT AFTER TAXES – ABSOLUTE IN € ’000

2003/2004 2004/2005 2005/2006 2006/2007

Bundesliga -71,695 56,310 -8,689 108,909

Bundesliga 2 -648 -5,138 693 -1,948

Licensed Football -72,343 51,172 -7,996 106,961

The Bundesliga’s average result after taxes amounts to

€ 6.05 million, an absolute all-time record boosted by the

increase in revenue, whilst expenditure, in particular for

Compared to the previous season, this indicator which fa-

cilitates the comparison of the performance of companies

with different financial structures has more than doubled

in 2006/2007 for the Bundesliga, resulting in another

new record.

RESULT AFTER TAXES – AVERAGE IN € ’000

2003/2004 2004/2005 2005/2006 2006/2007

Bundesliga -3,983 3,128 -483 6,051

Bundesliga 2 -36 -285 38 -108

Licensed Football -2,010 1,421 -222 2,971

EBITDA – AVERAGE IN € ’000

2003/2004 2004/2005 2005/2006 2006/2007

Bundesliga 3,771 11,304 7,357 15,732

Bundesliga 2 738 467 795 785

Licensed Football 2,254 5,885 4,076 8,259

payroll costs for match operations remained the same as

in the previous year.

The Bundesliga 2, on the other hand, has managed to

maintain the previous year’s level, leaving this indicator

clearly in the black for the 2006/2007 season.

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NUMBER OF CLUBS WITH POSITIVE RESULT AFTER TAXES

18

16

14

12

10

8

6

4

2

0

9 9

12

18

9

12

10

14

2003/2004 2004/2005 2005/2006 2006/2007

Bundesliga Bundesliga 2

For the first time during the period under review, all of

the 18 Bundesliga clubs have realised a profit in the

2006/2007 season, which, again, reflects this league’s

robust financial situation.

Twelve clubs represented in the Bundesliga 2 reported

positive results. Looking at Germany’s second profes-

sional league in its entirety, the 18 clubs together are only

slightly in the red with a minus of € 0.1 million.

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Taking the payroll costs for match operations as a basis,

the clubs taking part in the 2006/2007 season have been

divided into three groups of six:

Position 1 to 6

The six clubs with the highest payroll costs for match oper-

ations: more than € 33 million and € 48.7 million on average.

Position 7 to 12

The six clubs with average payroll costs for match oper-

ations: between € 20 million and € 32 million, € 25.7 million

on average.

Position 13 to 18

The six clubs with the lowest payroll costs for match oper-

ations: less than € 20 million and an average of € 13.9 million.

CLUSTERS BY PAYROLL COSTS

BUNDESLIGA EXPENDITURE – AVERAGE PER LICENSEE IN € ’000

2006/2007 Total Payroll Match Ops Admin Staff Transfers Match Ops Youth/Amat./ Others

Academies

Position 1 to 6 124,745 167 % 48,671 165 % 6,050 186 % 17,017 186 % 20,015 166 % 3,541 145 % 29,451 159 %

Position 7 to 12 67,429 90 % 25,743 87 % 2,728 84 % 6,876 75 % 10,194 84 % 2,543 104 % 19,345 104 %

Position 13 to 18 32,472 43 % 13,935 47 % 964 30 % 3,520 39 % 6,043 50 % 1,242 51 % 6,767 37 %

BL average 74,882 100 % 29,450 100 % 3,247 100 % 9,138 100 % 12,084 100 % 2,442 100 % 18,521 100 %

BUNDESLIGA – RESULT AFTER TAXES

Based on payroll costs match operations

Average per licensee in € ’000

2006/2007 Result

Position 1 to 6 7,830

Position 7 to 12 5,675

Position 13 to 18 4,646

BL average 6,051

BUNDESLIGA REVENUE – AVERAGE PER LICENSEE IN € ’000

2006/2007 Total Match Advertising TV Transfers Merchandising Others

Position 1 to 6 132,575 164 % 29,600 172 % 30,143 152 % 41,168 154 % 7,571 176 % 8,320 228 % 15,774 170 %

Position 7 to 12 73,104 90 % 16,187 94 % 21,308 107 % 21,954 82 % 2,349 55 % 2,104 58 % 9,202 99 %

Position 13 to 18 37,117 46 % 5,838 34 % 8,085 41 % 16,886 63 % 2,990 69 % 518 14 % 2,800 30 %

BL average 80,932 100 % 17,208 100 % 19,846 100 % 26,669 100 % 4,303 100 % 3,647 100 % 9,258 100 %

The six clubs with the highest payroll costs for match oper -

ations dominate all income and expenditure items, notice-

ably topping the average of the Bundesliga clubs. The

middle group manages approximately to come close to

the average of the Bundesliga for most items, whilst the

six clubs with the lowest payroll costs for match oper-

ations lag significantly behind the Bundesliga average for

almost all items.

The three groups are closest where media income is con-

cerned, and furthest apart where transfer costs are involved.

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BUNDESLIGA 2 – RESULT AFTER TAXES

Based on payroll costs match operations

Average per licensee in € ’000

2006/2007 Result

Position 1 to 6 -541

Position 7 to 12 -277

Position 13 to 18 493

BL 2 average -108

BUNDESLIGA 2 REVENUE – AVERAGE PER LICENSEE IN € ’000

2006/2007 Total Match Advertising TV Transfers Merchandising Others

Position 1 to 6 24,634 152 % 5,377 174 % 6,249 155 % 6,806 122 % 1,859 205 % 488 163 % 3,856 168 %

Position 7 to 12 14,157 88 % 2,651 86 % 3,475 86 % 4,983 90 % 777 86 % 293 98 % 1,978 86 %

Position 13 to 18 9,714 60 % 1,247 40 % 2,338 58 % 4,884 88 % 90 10 % 118 39 % 1,038 45 %

BL 2 average 16,168 100 % 3,092 100 % 4,021 100 % 5,557 100 % 909 100 % 300 100 % 2,291 100 %

Position 1 to 6

The six clubs with the highest payroll costs for match oper-

ations: more than € 7.5 million and € 9.7 million on average.

Position 7 to 12

The six clubs with ‘average’ payroll costs for match oper-

ations: between € 5 million and € 7 million, € 5.9 million

on average.

Position 13 to 18

The six clubs with the lowest payroll costs for match oper-

ations: less than € 5 million and an average of € 4.7 million.

The distance between the group with the highest payroll

costs for match operations and the middle group in the

Bundesliga 2 is similar to that of the Bundesliga. By con-

trast, the distance between the middle and bottom group

is comparatively smaller, with both groups closing ranks.

The middle group represents the league average in almost

all income and expenditure items.

A closer look at individual items reveals that there are clear

similarities between the Bundesliga and Bundesliga 2. The

groups are closest where media income is concerned, and

furthest apart where transfer costs are involved.

BUNDESLIGA 2 EXPENDITURE – AVERAGE PER LICENSEE IN € ’000

2006/2007 Total Payroll Match Ops Admin Staff Transfers Match Ops Youth/Amat./ Others

Academies

Position 1 to 6 25,176 155 % 9,661 144 % 1,293 156 % 2,202 192 % 5,574 170 % 1,677 171 % 4,769 144 %

Position 7 to 12 14,433 89 % 5,872 87 % 723 87 % 808 71 % 2,944 90 % 709 72 % 3,377 102 %

Position 13 to 18 9,221 57 % 4,650 69 % 470 57 % 428 37 % 1,310 40 % 559 57 % 1,803 54 %

BL 2 average 16,277 100 % 6,728 100 % 829 100 % 1,146 100 % 3,276 100 % 982 100 % 3,316 100 %

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BUNDESLIGA REVENUE – AVERAGE PER LICENSEE IN € ’000

2006/2007 Total Match Advertising TV Transfers Merchandising Others

Position 1 to 6 117,964 146 % 24,620 143 % 28,955 146 % 39,166 147 % 4,760 111 % 7,174 197 % 13,289 144 %

Position 7 to 12 73,106 90 % 15,619 91 % 15,760 79 % 22,479 84 % 6,066 141 % 1,775 49 % 11,406 123 %

Position 13 to 18 51,728 64 % 11,386 66 % 14,821 75 % 18,363 69 % 2,084 48 % 1,994 55 % 3,080 33 %

BL average 80,932 100 % 17,208 100 % 19,846 100 % 26,669 100 % 4,303 100 % 3,647 100 % 9,258 100 %

CLUSTERS BY TABLE POSITION

The cluster here is based on the sporting achievements in

the 2006/2007 season. Both leagues have been divided

into three groups of six. As was the case for the payroll

costs for match operations cluster, the first group in the

Bundesliga well outstrips the others, whilst the middle

group more or less represents the Bundesliga average,

and the third group clearly lags behind. Nonetheless, the

gaps are not as obvious as for the payroll costs cluster.

BUNDESLIGA – RESULT AFTER TAXES

Based on league table position

Average per licensee in € ’000

2006/2007 Result

Position 1 to 6 6,051

Position 7 to 12 7,003

Position 13 to 18 4,041

BL average 6,051

BUNDESLIGA EXPENDITURE – AVERAGE PER LICENSEE IN € ’000

2006/2007 Total Payroll Match Ops Admin Staff Transfers Match Ops Youth/Amat./ Others

Academies

Position 1 to 6 110,857 148 % 46,612 158 % 6,200 191 % 13,451 147 % 18,052 149 % 3,104 127 % 23,437 127 %

Position 7 to 12 66,103 88 % 23,154 79 % 1,792 55 % 8,101 89 % 11,482 95 % 2,050 84 % 19,524 105 %

Position 13 to 18 47,686 64 % 18,583 63 % 1,751 54 % 5,860 64 % 6,718 56 % 2,173 89 % 12,602 68 %

BL average 74,882 100 % 29,450 100 % 3,247 100 % 9,138 100 % 12,084 100 % 2,442 100 % 18,521 100 %

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BUNDESLIGA 2 – RESULT AFTER TAXES

Based on league table position

Average per licensee in € ’000

2006/2007 Result

Position 1 to 6 -535

Position 7 to 12 -272

Position 13 to 18 483

BL 2 average -108

The formation of clusters in the Bundesliga 2 is of particu-

lar interest. The top and middle clusters are almost on a

par as regards most income and expenditure items. The

bottom group reports the best result by far, placing the

entire Bundesliga 2 in the vicinity of the base line.

BUNDESLIGA 2 REVENUE – AVERAGE PER LICENSEE IN € ’000

2006/2007 Total Match Advertising TV Transfers Merchandising Others

Position 1 to 6 19,492 121 % 3,843 124 % 4,451 111 % 6,615 119 % 1,123 124 % 492 164 % 2,968 130 %

Position 7 to 12 18,136 112 % 3,886 126 % 4,781 119 % 4,980 90 % 1,544 170 % 184 61 % 2,761 121 %

Position 13 to 18 10,877 67 % 1,547 50 % 2,829 70 % 5,076 91 % 59 6 % 223 74 % 1,143 50 %

BL 2 average 16,168 100 % 3,092 100 % 4,021 100 % 5,557 100 % 909 100 % 300 100 % 2,291 100 %

BUNDESLIGA 2 EXPENDITURE – AVERAGE PER LICENSEE IN € ’000

2006/2007 Total Payroll Match Ops Admin Staff Transfers Match Ops Youth/Amat./ Others

Academies

Position 1 to 6 20,028 123 % 7,934 118 % 1,134 137 % 1,551 135 % 4,085 125 % 1,573 160 % 3,750 113 %

Position 7 to 12 18,408 113 % 7,276 108 % 900 109 % 1,492 130 % 4,200 128 % 864 88 % 3,675 111 %

Position 13 to 18 10,395 64 % 4,972 74 % 452 55 % 395 34 % 1,543 47 % 508 52 % 2,524 76 %

BL 2 average 16,277 100 % 6,728 100 % 829 100 % 1,146 100 % 3,276 100 % 982 100 % 3,316 100 %

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JOBS

NUMBER OF STAFF IN LICENSED FOOTBALL

Bundesliga Bundesliga 2 Licensed clubs

Financial year 2005/2006 2006/2007 2005/2006 2006/2007 2005/2006 2006/2007

Licensees

Full-time staff 2,133 2,161 1,286 1,416 3,419 3,577

Trainees* 48 36 84

Part-time staff 442 471 336 190 778 661

Casual workers 3,138 2,708 1,451 1,549 4,589 4,257

Subsidiaries

Full-time staff 442 350 47 71 489 421

Trainees* 6 6 12

Part-time staff 135 155 2 33 137 188

Casual workers 2,152 1,385 316 641 2,468 2,026

Contractors

Security and guard services 7,174 7,087 2,256 2,902 9,430 9,989

Catering companies 8,094 7,840 1,299 1,528 9,393 9,368

Medical services 1,031 1,042 362 533 1,393 1,575

Others 1,750 2,108 257 539 2,007 2,647

Total 26,491 25,361 7,612 9,444 34,103 34,805

*collected for the first time in the 2006/2007 season

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TAXES AND FISCAL CHARGES

TAXES AND FISCAL CHARGES 2006/2007 SEASON

Bundesliga Bundesliga 2 Licensed clubs

Corporate taxes and fiscal charges

VAT 208,430,876 50,521,218 258,952,094

Corporate income tax 12,007,302 1,031,429 13,038,731

Trade tax 16,710,410 167,530 16,877,940

Other taxes and fiscal charges 4,374,595 1,098,217 5,472,812

Total 241,523,183 52,818,394 294,341,577

Personal taxes and fiscal charges

Income tax on wages and salaries 226,295,933 40,653,799 266,949,732

Church tax and solidarity surcharge 17,295,444 3,610,929 20,906,373

Social security contributions (pension insurance fund, 38,951,632 20,933,788 59,885,420

unemployment insurance, health insurance)

Social insurance against occupational accidents 10,378,270 7,732,228 18,110,498

Total 292,921,279 72,930,744 365,852,023

Total of corporate and personal taxes and fiscal charges 534,444,462 125,749,138 660,193,600

Refunded input tax -88,826,472 -21,430,711 -110,257,183

Outflow of funds from taxes and fiscal charges 445,617,990 104,318,427 549,936,417

(paid VAT adjusted for refunded input tax)

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FOOTBALL UNDISPUTED LEADER OF THE PACK

Football

Winter sports

Formula 1

Athletics

DTM

Basketball

FOOTBALL FANS REFLECT GENERAL DEMOGRAPHICS

Aged 60+

Aged 40-59

Aged 30-39

Aged 20-29

Aged 14-19

SPECTATORS AT THE STADIUMS - 2007 DEMOGRAPHICS

2007

2006

5153

52

4240

43

3740

43

3431

38

1414

17

1514

11

In percentage share of total population2007 2006 2005

MARKET RESEARCH

3129

3739

1212

1011

109

Details in per centFootball fans (33.1 million) Total population

7723

7921

Details in per centMen Women

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EVERYBODY KNOWS THE BUNDESLIGA

Bundesliga

Bundesliga 2

German FA Cup

Premiere League Cup

Champions League

Serie A

Primera División

Premier League

Ligue 1

In percentage share of total population2007 2006 2005

99.599

98

9092

87

8486

83

2931

27

7780

82

2121

24

1819

21

2222

26

1313

15

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BUNDESLIGA – THE MOST INTERESTING LEAGUE

Bundesliga

Bundesliga 2

German FA Cup

Premiere League Cup

Champions League

Serie A

Primera División

Premier League

Ligue 1

IMAGE VALUES – BUNDESLIGA BEATS CHAMPIONS LEAGUE

Good football

Well-organised

Exciting

Entertaining

Popular

Competitive

Committed to fair play

Spectacular

Bundesliga vs Champions League, in percentage share of total corpus of people professing an interest in football (33.1 million)

Bundesliga Champions League

71

68

61

59

50

43

48

62

53

55

39

43

33

52

3338

MARKET RESEARCH

In percentage share of total population2007 2006 2005

9393

95

6466

64

7874

79

2024

21

7376

82

1313

19

1111

18

1413

21

59

12

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THE BUNDESLIGA ...

has a long tradition in Germany

is an important, indispensable part of public life

is Germany’s most entertaining professional sports league

encourages the young

has been part of my life from my earliest youth

unites people and promotes community spirit

is important for German society

is the basis for the international success of German teams

is good fun

improves Germany’s reputation abroad

7766

5440

5135

4937

4828

4333

4230

4020

3627

4835

Details in per centFootball fans (33.1 million) Total population

183

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MEDIA RECEIPTS

Season in € million

1967/1968 0.41

1968/1969 0.86

1969/1970 1.33

1970/1971 1.53

1971/1972 1.60

1972/1973 1.60

1973/1974 1.74

1974/1975 2.25

1975/1976 2.45

1976/1977 2.45

1977/1978 2.75

1978/1979 3.44

1979/1980 3.00

1980/1981 3.22

1981/1982 3.45

1982/1983 3.70

1983/1984 4.09

1984/1985 5.11

1985/1986 6.14

1986/1987 8.18

MEDIA RECEIPTS

Season in € million

1987/1988 9.20

1988/1989 20.45

1989/1990 23.01

1990/1991 26.89

1991/1992 32.26

1992/1993 62.53

1993/1994 66.62

1994/1995 71.79

1995/1996 89.63

1996/1997 104.81

1997/1998 122.71

1998/1999 163.61

1999/2000 166.17

2000/2001 355.35

2001/2002 339.50

2002/2003 290.00

2003/2004 298.54

2004/2005 301.53

2005/2006 300.00

2006/2007 424.71

2007/2008 about 433.00

MEDIA RECEIPTS BUNDESLIGA AND BUNDESLIGA 2

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RIGHTS AND LICENSES

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The ARD-Sportschau continues to be a safe bet in terms

of ratings. With an average audience of 5.47 million

(adults over the age of 3) during the first half of the

current season and a market share of 26.5 per cent,

AVERAGE SEASON TV VIEWER FIGURES

ARD-Sportschau continues to be one of Germany’s most

successful TV formats. In an age of increasingly segmen-

ted target groups and ever-changing trends, ARD-Sport-

schau is a guarantor of massive TV viewing figures.

TV COVERAGE AND MARKET SHARE

2003/2004 2004/2005 2005/2006 2006/2007

ARD-Sportschau - Bundesliga Million Market share Million Market share Million Market share Million Market share

Adults 14-49 years 2.00 25.00 % 1.80 22.60 % 1.76 22.20 % 1.79 23.70 %

Men 14-49 years 1.37 33.00 % 1.22 30.20 % 1.22 30.20 % 1.25 32.80 %

Viewers from age 3 6.04 28.80 % 5.74 26.90 % 5.45 25.50 % 5.66 26.80 %

DSF – Bundesliga: On Sunday

Adults 14-49 years 0.84 7.50 % 0.92 7.90 % 0.81 7.20 % 0.41 3.80 %

Men 14-49 years 0.58 10.30 % 0.62 10.80 % 0.55 10.10 % 0.29 5.30 %

Viewers from age 3 2.32 8.40 % 2.58 8.80 % 2.12 7.60 % 1.03 4.10 %

185

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GLOBAL LIVE BUNDESLIGA BROADCASTS

Country Broadcaster

Albania Supersport

Algeria Dubai Sports Channel

Andorra Sogecable, TV3

Angola Canal Plus

Antigua & Barbuda GolTV

Argentina GolTV

Armenia NTV Plus

Australia Setanta

Austria ATV

Azerbaijan NTV Plus

Bahrain Dubai Sports Channel

Bangladesch Neo Sports+

Barbados GolTV

Belarus NTV Plus

Belgium BeTV (Französisch), Telenet (Flämisch)

Belize GolTV

Benin Canal Plus

Bhutan Neo Sports+

Bolivia GolTV

Bosnia & Herzegovina Sportklub, RTV

Botswana Canal Plus

Brazil ESPN Brasil, Band Sports, Topsports

British Virgin Islands ProSiebenSat1

Brunei Astro

Bulgaria Evrocom

Burkina Faso Canal Plus

Burundi Canal Plus

Cameroon Canal Plus

Canada ProSiebenSat1, GolTV

Central African Canal PlusRepublic

Chad Canal Plus

Country Broadcaster

Chile GolTV

China CCTV, Eurosoccer TV

Colombia GolTV

Comoros Canal Plus

Congo Canal Plus

Costa Rica REPRETEL

Croatia Sportklub

Cuba GolTV

Cyprus Supersport, Lumiere

Czech Republic Czech TV, Sport1

Democratic Republic Canal PlusCongo

Denmark Viasat, TV2, TV3

Djiboutie Dubai Sports Channel, Canal Plus

Dominica GolTV

Dominican Republic GolTV

DOM-TOM Canal Plus

Ecuador GolTV

Egypt Dubai Sports Channel

El Salvador GolTV

Equatorial Guinea Canal Plus

Eritrea Dubai Sports Channel, Canal Plus

Estonia Viasat, TV2, TV3

Ethiopia Canal Plus

Finland The Finish Sport Channel ,Viasat, TV2, TV3

France Canal Plus

Gabon Canal Plus

Gambia Canal Plus

Georgia NTV Plus

Ghana Canal Plus

Greece Supersport, Lumiere

Grenada GolTV

Guatemala GolTV, Canal 7

Country Broadcaster

Guinea Canal Plus

Guinea Bissau Canal Plus

Guyana GolTV

Haiti GolTV

Honduras GolTV

Hong Kong i-Cable

Hungary Sportklub

India Neo Sports+

Indonesia Vision 1, RCTI

Iran Dubai Sports Channel

Iraq Dubai Sports Channel

Ireland Setanta

Israel The Sports Channel Ltd.

Italy SKY Italia

Ivory Coast Canal Plus

Jamaica GolTV

Japan Fuji Television Networks

Jordan Dubai Sports Channel

Kazakhstan NTV Plus

Kenya Canal Plus

Kingdom of Lesotho Canal Plus

Kuwait Dubai Sports Channel

Kyrgyzstan NTV Plus

Latvia Viasat, TV2, TV3

Lebanon Dubai Sports Channel

Liberia Canal Plus

Libya Dubai Sports Channel

Liechtenstein Teleclub

Lithunia Viasat, TV2, TV3

Luxembourg BeTV SA, Imagine

Macao Macao Cable TV

Macedonia Alsat-M

Madagascar Canal Plus

COUNTRIES & BROADCASTERS

186 2008 BUNDESLIGA REPORT

RIGHTS AND LICENSES

Page 191: dfl bundesliga report 2008 eng

Country Broadcaster

Malawie Canal Plus

Malaysia Astro

Maldives Neo Sports+

Mali Canal Plus

Malta Melita Cable

Morocco Dubai Sports Channel

Mauritania Canal Plus, Dubai Sports Channel

Mauritius Canal Plus, MBC

Mexico GolTV

Moldova NTV Plus

Monaco Canal Plus

Montenegro IKO

Mozambique Canal Plus

Namibia Canal Plus

Nepal Neo Sports+

Netherlands RTL

Nicaragua GolTV

Niger Canal Plus

Nigeria Canal Plus, Trend TV

Norway Viasat, TV2, TV3

Oman Dubai Sports Channel

Pakistan Neo Sports+

Palestine Dubai Sports Channel

Panama GolTV

Paraguay GolTV

Peru Cable Magico, Telefonica Multimedia,

GolTV

Philippines Solar Entertainment

Poland Sportklub

Polynesia Canal Plus

Puerto Rico ProSiebenSat1, GolTV

Qatar Dubai Sports Channel

Romania Sportklub

Russia NTV Plus

Country Broadcaster

Rwanda Canal Plus

San Marino SKY Italia

Sao Tomé Canal Plus

Saudi Arabia Dubai Sports Channel

Senegal + Cap Vert Canal Plus

Serbia Sportklub

Sierra Leone Canal Plus

Slovakia Czech TV, Sport1

Slovenia Sportklub

Somalia Dubai Sports Channel

Spain Sogecable, TV3

Sri Lanka Neo Sports+

St. Kitts and Nevis GolTV

St. Lucia GolTV

St. Vincent & the GolTVGrenadines

Sudan Canal Plus, Dubai Sports Channel

Suriname GolTV

Sweden Viasat, TV2, TV3

Switzerland Teleclub

Syria Dubai Sports Channel

Tadjikistan NTV Plus

Country Broadcaster

Taiwan CS TV

Tanzania Canal Plus

Thailand True Visions, Channel 9, Channel 11

Togo Canal Plus

Trinidad & Tobago GolTV

Tunisia Dubai Sports Channel

Turkey NTV

Turkmenia NTV Plus

UAE Dubai Sports Channel

Uganda Canal Plus

UK Setanta

Ukraine Poverkhnost

Uruguay GolTV

USA ProSiebenSat1, GolTV

Uzbekistan NTV Plus

Vatican State SKY Italia

Venezuela GolTV, Meridiano

Vietnam VCTV

Yemen Dubai Sports Channel

Zambia Canal Plus

Zimbabwe Canal Plus

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Country Broadcaster

Algeria Dubai Sports Channel

Angola Canal Plus

Antigua & Barbuda GolTV

Argentina GolTV

Austria ATV

Bahrain Dubai Sports Channel

Bangladesh Neo Sports+

Barbados GolTV

Belgium (Flemish) Telenet (Flemish)

Belize GolTV

Benin Canal Plus

Bhutan Neo Sports+

Bolivia GolTV

Bosnia & Sportklub, RTVHerzegovina

Botswana Canal Plus

Brunei Astro

Burkina Faso Canal Plus

Burundi Canal Plus

Cameroon Canal Plus

Canada GolTV

Central African Canal PlusRepublic

Chad Canal Plus

Chile GolTV

China CCTV, Eurosoccer TV

Colombia GolTV

Comoros Canal Plus

Congo Canal Plus

Croatia Sportklub

Cuba GolTV

Democratic Republic Canal PlusCongo

Country Broadcaster

Denmark Viasat

Djiboutie Dubai Sports Channel, Canal Plus

Dominica GolTV

Dominican Republic GolTV

DOM-TOM Canal Plus

Ecuador GolTV

Egypt Dubai Sports Channel

El Salvador GolTV

Equatorial Guinea Canal Plus

Eritrea Dubai Sports Channel, Canal Plus

Estonia Viasat

Ethiopia Canal Plus

Finland Viasat

France Canal Plus

Gabon Canal Plus

Gambia Canal Plus

Ghana Canal Plus

Greece Supersport, Lumiere

Grenada GolTV

Guatemala GolTV, Canal 7

Guinea Canal Plus

Guinea Bissau Canal Plus

Guyana GolTV

Haiti GolTV

Honduras GolTV

Hong Kong i-Cable

Hungary Sportklub

India Neo Sports+

Indonesia Vision 1, RCTI

Iran Dubai Sports Channel

Iraq Dubai Sports Channel

Country Broadcaster

Italy SKY Italia

Ivory Coast Canal Plus

Jamaica GolTV

Jordan Dubai Sports Channel

Kenya Canal Plus

Kingdom of Lesotho Canal Plus

Kuwait Dubai Sports Channel

Latvia Viasat

Lebanon Dubai Sports Channel

Liberia Canal Plus

Libya Dubai Sports Channel

Lithunia Viasat

Macao Macao Cable TV

Macedonia Alsat-M

Madagascar Canal Plus

Malawie Canal Plus

Malaysia Astro

Maledives Neo Sports+

Mali Canal Plus

Morocco Dubai Sports Channel

Mauritania Canal Plus, Dubai Sports Channel

Mauritius Canal Plus, MBC

Mexico GolTV

Monaco Canal Plus

Montenegro IKO

Mozambique Canal Plus

Namibia Canal Plus

Nepal Neo Sports+

Netherlands RTL

Nicaragua GolTV

Niger Canal Plus

COUNTRIES & BROADCASTERS

GOAL! – THE BUNDESLIGA MAGAZINE BROADCAST AROUND THE WORLD

188 2008 BUNDESLIGA REPORT

RIGHTS AND LICENSES

Page 193: dfl bundesliga report 2008 eng

Country Sender

Nigeria Canal Plus, Trend TV

Norway Viasat

Oman Dubai Sports Channel

Pakistan Neo Sports+

Palestine Dubai Sports Channel

Panama GolTV

Paraguay GolTV

Peru GolTV

Poland Sportklub

Polynesia Canal Plus

Puerto Rico GolTV

Qatar Dubai Sports Channel

Romania Sportklub

Rwanda Canal Plus

San Marino SKY Italia

Sao Tomé Canal Plus

Saudi Arabia Dubai Sports Channel

Senegal + Cap Vert Canal Plus

Serbia Sportklub

Sierra Leone Canal Plus

Slovenia Sportklub

Somalia Dubai Sports Channel

Sri Lanka Neo Sports+

St. Kitts and Nevis GolTV

St. Lucia GolTV

St. Vincent & GolTVthe Grenadines

Sudan Canal Plus, Dubai Sports Channel

Suriname GolTV

Sweden Viasat

Syria Dubai Sports Channel

Tanzania Canal Plus

Country Broadcaster

Thailand True Visions

Togo Canal Plus

Trinidad & Tobago GolTV

Tunisia Dubai Sports Channel

Turkey NTV

UAE Dubai Sports Channel

Uganda Canal Plus

Ukraine Poverkhnost

Uruguay GolTV

USA GolTV

Vatican State SKY Italia

Venezuela GolTV, Meridiano

Vietnam VCTV

Yemen Dubai Sports Channel

Zambia Canal Plus

Zimbabwe Canal Plus

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ALL-TIME BUNDESLIGA TABLE

Pos. Club Matches W D L Goals Points

1 FC Bayern Munich 1449 813 341 295 3074 : 1695 2780

2 Werder Bremen 1475 650 361 464 2520 : 2064 2311

3 Hamburger SV 1509 630 407 472 2508 : 2114 2297

4 VfB Stuttgart 1441 611 357 473 2453 : 2049 2190

5 Borussia Dortmund 1373 567 358 448 2340 : 2041 2059

6 1. FC Kaiserslautern 1424 558 354 512 2276 : 2239 2025

7 Borussia Mönchengladbach 1364 551 371 442 2396 : 1999 2024

8 1. FC Köln 1322 552 333 437 2305 : 1941 1989

9 FC Schalke 04 1339 506 347 486 1954 : 1980 1865

10 Eintracht Frankfurt 1339 502 340 497 2186 : 2077 1844

11 Bayer 04 Leverkusen 973 396 282 295 1603 : 1324 1470

12 VfL Bochum 1075 338 278 459 1507 : 1741 1292

13 Hertha BSC 893 335 225 333 1326 : 1378 1230

14 MSV Duisburg 931 292 255 384 1269 : 1491 1131

15 1. FC Nürnberg 897 289 226 382 1195 : 1434 1093

16 Fortuna Düsseldorf 752 238 206 308 1121 : 1329 920

17 Karlsruher SC 761 230 219 312 1044 : 1322 909

18 TSV 1860 München 672 238 170 264 1022 : 1059 884

19 Eintracht Braunschweig 672 236 170 266 908 : 1026 878

20 Hannover 96 659 197 171 291 924 : 1116 762

THE ALL-TIME LEAGUE STATS (correct as of 31 December 2007)

190 2008 BUNDESLIGA REPORT

THE ALL-TIME LEAGUE STATS

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ALL-TIME BUNDESLIGA TABLE

Pos. Club Matches W D L Goals Points

21 DSC Arminia Bielefeld 493 146 116 231 600 : 805 554

22 Bayer / KFC Uerdingen 476 138 129 209 644 : 844 543

23 F.C. Hansa Rostock 395 121 103 171 478 : 595 466

24 VfL Wolfsburg 357 124 91 142 504 : 539 463

25 SC Freiburg 340 104 83 153 437 : 546 395

26 SV Waldhof Mannheim 238 71 72 95 299 : 378 285

27 Kickers Offenbach 238 77 51 110 368 : 486 282

28 Rot-Weiss Essen 238 61 79 98 346 : 483 262

29 FC St. Pauli 238 50 75 113 261 : 417 225

30 FC Energie Cottbus 153 42 34 77 163 : 252 160

31 Alemannia Aachen 136 43 28 65 186 : 270 157

32 SG Wattenscheid 09 140 34 48 58 186 : 248 150

33 1. FC Saarbrücken 166 32 48 86 202 : 336 144

34 Dynamo Dresden 140 33 45 62 132 : 211 140

35 Rot-Weiß Oberhausen 136 36 31 69 182 : 281 139

36 1. FSV Mainz 05 102 29 28 45 130 : 159 115

37 Wuppertaler SV 102 25 27 50 136 : 200 102

38 Borussia Neunkirchen 98 25 18 55 109 : 223 93

39 FC 08 Homburg 102 21 27 54 103 : 200 90

40 SpVgg Unterhaching 68 20 19 29 75 : 101 79

41 Stuttgarter Kickers 72 20 17 35 94 : 132 77

42 SV Darmstadt 98 68 12 18 38 86 : 157 54

43 Tennis Borussia Berlin 68 11 16 41 85 : 174 49

44 SSV Ulm 1846 34 9 8 17 36 : 62 35

45 Fortuna Köln 34 8 9 17 46 : 79 33

46 Preußen Münster 30 7 9 14 34 : 52 30

47 Blau-Weiß 90 Berlin 34 3 12 19 36 : 76 21

48 VfB Leipzig 34 3 11 20 32 : 69 20

49 Tasmania 1900 Berlin 34 2 4 28 15 : 108 10

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BUNDESLIGA MEMBERSHIP

Pos. Club BL Years

1 Hamburger SV 45

2 Werder Bremen 44

3 VfB Stuttgart 43

3 FC Bayern Munich 43

5 1. FC Kaiserslautern 42

6 Borussia Dortmund 41

7 Borussia Mönchengladbach 40

7 Eintracht Frankfurt 40

7 FC Schalke 04 40

10 1. FC Köln 39

11 VfL Bochum 32

12 Bayer 04 Leverkusen 29

13 MSV Duisburg 28

14 1. FC Nürnberg 27

14 Hertha BSC 27

THE ALL-TIME BUNDESLIGA TABLE (correct as of 31 December 2007)

BUNDESLIGA MEMBERSHIP

Pos. Club BL Years

16 Karlsruher SC 23

17 Fortuna Düsseldorf 22

18 Eintracht Braunschweig 20

18 TSV 1860 München 20

18 Hannover 96 20

21 DSC Arminia Bielefeld 15

22 Bayer / KFC Uerdingen 14

23 F.C. Hansa Rostock 12

24 VfL Wolfsburg 11

25 SC Freiburg 10

26 SV Waldhof Mannheim 7

26 Kickers Offenbach 7

26 Rot-Weiss Essen 7

26 FC St. Pauli 7

30 1. FC Saarbrücken 5

30 FC Energie Cottbus 5

32 SG Wattenscheid 09 4

32 Dynamo Dresden 4

32 Rot-Weiß Oberhausen 4

32 Alemannia Aachen 4

36 1. FSV Mainz 05 3

36 Wuppertaler SV 3

36 Borussia Neunkirchen 3

36 FC 08 Homburg 3

40 SpVgg Unterhaching 2

40 Stuttgarter Kickers 2

40 SV Darmstadt 98 2

40 Tennis Borussia Berlin 2

44 SSV Ulm 1846 1

44 Fortuna Köln 1

44 Preußen Münster 1

44 Blau-Weiß 90 Berlin 1

44 VfB Leipzig 1

44 Tasmania 1900 Berlin 1

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THE ALL-TIME LEAGUE STATS

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THE CHAMPIONS

Year Club

1964 1. FC Köln

1965 Werder Bremen

1966 TSV 1860 München

1967 Eintracht Braunschweig

1968 1. FC Nürnberg

1969 FC Bayern Munich

1970 Borussia Mönchengladbach

1971 Borussia Mönchengladbach

1972 FC Bayern Munich

1973 FC Bayern Munich

1974 FC Bayern Munich

1975 Borussia Mönchengladbach

1976 Borussia Mönchengladbach

1977 Borussia Mönchengladbach

1978 1. FC Köln

THE CHAMPIONS

Year Club

1979 Hamburger SV

1980 FC Bayern Munich

1981 FC Bayern Munich

1982 Hamburger SV

1983 Hamburger SV

1984 VfB Stuttgart

1985 FC Bayern Munich

1986 FC Bayern Munich

1987 FC Bayern Munich

1988 Werder Bremen

1989 FC Bayern Munich

1990 FC Bayern Munich

1991 1. FC Kaiserslautern

1992 VfB Stuttgart

1993 Werder Bremen

THE CHAMPIONS

Year Club

1994 FC Bayern Munich

1995 Borussia Dortmund

1996 Borussia Dortmund

1997 FC Bayern Munich

1998 1. FC Kaiserslautern

1999 FC Bayern Munich

2000 FC Bayern Munich

2001 FC Bayern Munich

2002 Borussia Dortmund

2003 FC Bayern Munich

2004 Werder Bremen

2005 FC Bayern Munich

2006 FC Bayern Munich

2007 VfB Stuttgart

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THE ALL-TIME BUNDESLIGA TABLE (correct as of 31 December 2007)

THE LEAGUE CUP WINNERS

Year Club

1973 Hamburger SV

1977 Borussia Mönchengladbach

1983 FC Bayern Munich

1987 FC Bayern Munich

1988 Werder Bremen

1989 Borussia Dortmund

1990 FC Bayern Munich

1991 1. FC Kaiserslautern

1992 VfB Stuttgart

1993 Werder Bremen

1994 Werder Bremen

1995 Borussia Dortmund

1996 Borussia Dortmund

1997 FC Bayern Munich

1998 FC Bayern Munich

1999 FC Bayern Munich

2000 FC Bayern Munich

2001 Hertha BSC

2002 Hertha BSC

2003 Hamburger SV

2004 FC Bayern Munich

2005 FC Schalke 04

2006 Werder Bremen

2007 FC Bayern Munich

ALL LEAGUE LEADERS

Match days Club

551 x FC Bayern Munich

129 x Werder Bremen

127 x Borussia Mönchengladbach

91 x 1. FC Kaiserslautern

89 x Borussia Dortmund

89 x Hamburger SV

81 x 1. FC Köln

56 x Eintracht Frankfurt

54 x FC Schalke 04

53 x VfB Stuttgart

49 x Bayer 04 Leverkusen

35 x Eintracht Braunschweig

35 x 1. FC Nürnberg

18 x TSV 1860 München

10 x Hertha BSC

8 x VfL Wolfsburg

7 x Bayer 05 Uerdingen

5 x Fortuna Düsseldorf

5 x Karlsruher SC

5 x Kickers Offenbach

5 x F.C. Hansa Rostock

4 x Hannover 96

3 x DSC Arminia Bielefeld

3 x VfL Bochum

3 x MSV Duisburg

2 x Rot-Weiss Essen

2 x Rot-Weiß Oberhausen

1 x SC Freiburg

1 x FC St. Pauli

194 2008 BUNDESLIGA REPORT

THE ALL-TIME LEAGUE STATS

Page 199: dfl bundesliga report 2008 eng

MOST BUNDESLIGA APPEARANCES

Pos. Player Club (most matches) Matches

1 Karl-Heinz Körbel Eintracht Frankfurt 602

2 Manfred Kaltz Hamburger SV 581

3 Klaus Fichtel FC Schalke 04 552

4 Mirko Votava Werder Bremen 546

5 Oliver Kahn FC Bayern Munich 543

6 Klaus Fischer FC Schalke 04 535

7 Eike Immel VfB Stuttgart 534

8 Willi Neuberger Eintracht Frankfurt 520

9 Michael Lameck VfL Bochum 518

10 Uli Stein Hamburger SV 512

TOP BUNDESLIGA GOALSCORERS

Pos. Player Club (most goals) Goals

1 Gerd Müller FC Bayern Munich 365

2 Klaus Fischer FC Schalke 04 268

3 Jupp Heynckes Borussia Mönchengladbach 220

4 Manfred Burgsmüller Borussia Dortmund 213

5 Ulf Kirsten Bayer 04 Leverkusen 182

6 Stefan Kuntz 1. FC Kaiserslautern 179

7 Klaus Allofs 1. FC Köln 177

7 Dieter Müller 1. FC Köln 177

9 Hannes Löhr 1. FC Köln 166

10 Karl-Heinz Rummenigge FC Bayern Munich 162

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PUBLISHER

DFL Deutsche Fußball Liga GmbH

Guiollettstraße 44-46

60325 Frankfurt am Main

Germany

T: +49 (0)69-65005-0

F: +49 (0)69-65005-555

E: [email protected]

www.bundesliga.de

EDITOR-IN-CHIEF

Tom Bender

PROJECT MANAGED BY

Christian Pfennig

AUTHORS

Christian Seifert, Holger Hieronymus,

Tom Bender, Christian Müller,

Jörg Daubitzer

EDITORS

Alex Jacob, Susanne Jahrreiss,

Ulrike Siebert

SUPPORT TEAM

Tom Ballenweg, Christina Dimitriou,

Julian Franzke, Charlie Grüneberg,

Jens König, Anette Krannich,

Werner Möglich, Andreas Nagel,

Malte Schulz

COORDINATION

Dirk Jaschok

PUBLISHING CREDITS

ADDITIONAL EDITING

Dr Harro Schweizer, Berlin, Germany

DESIGN AND LAYOUT

thema communications ag,

Frankfurt am Main, Germany

PHOTO EDITING

DFL,

Sportverlag Europa Medien AG,

Zurich, Switzerland

PHOTOS

DFL,

Witters, Hamburg, Germany

PRINTERS

Trimhold Druck Braun & Sohn,

Maintal, Germany

TRANSLATION

Natalie S. Wilcock, Mainz, Germany

Correct as of 27 February 2008

196 2008 BUNDESLIGA REPORT

Page 201: dfl bundesliga report 2008 eng

REDUCTION OF LIABILITIES

LICENSED FOOTBALL 2003/2004 2004/2005 2005/2006 2006/2007

Total revenue in € ’000 1,275,749 1,519,690 1,520,934 1,747,815

RECORD EARNINGS

LICENSED FOOTBALL 30.06.2004 30.06.2005 30.06.2006 30.06.2007

Liabilities in € ’000 698,796 619,008 646,597 599,050

Professional football is a booming industry - total revenue of the 36

clubs and joint stock companies has increased continually over recent

years, clocking up around € 1.75 billion in the 2006/2007 season

which is comparable to revenue of many companies listed on the

MDAX. Bundesliga and Bundesliga 2 clubs rely on a balanced revenue

stream, derived from a mix of media income, matchday takings and

sponsorship revenue.

The 36 Bundesliga clubs have applied prudent budgeting to reduce their

liabilities during the 2006/2007 season and managed, for the first time,

to drop below the € 600 million mark. On the asset side, this is offset by

equity in the amount of € 433 million (a plus of 50 per cent compared to

last year).

BUNDESLIGA – A JOB-CREATION MACHINE

NUMBER OF STAFF IN LICENSED FOOTBALL 2004/2005 2005/2006 2006/2007

Total 31,059 34,103 34,805

The clubs and joint stock companies have developed into an important economic

factor. The number of directly or indirectly contracted staff who as full or part-

timers make up Enterprise Bundesliga is continually on the increase, turning

professional football into an important employer, especially in structurally

weak regions.

RECORD TAX AND FISCAL CHARGES

in € ’000

700,000

690,000

680,000

670,000

660,000

650,000

640,000

630,000

620,000

610,000

600,000

590,000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

TAX AND FISCAL CHARGES 2004/2005 2005/2006 2006/2007

Flow of funds in € 379,343,015 460,739,685 549,936,417

Professional football thrives on its fans and has put its trust into the German

market. The general public benefits from the taxes and fiscal charges that the

clubs pay into the German state, thereby also positively affecting the economy

as such, as the matches generate revenue for gastronomy and tourism as well.

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0

+ 12.06 %

2003/2004

2004/2005

2005/2006

2006/2007

in € ’000

1,800,000

1,600,000

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

+ 37.00 % + 44.97 %

in €

600,000,000

500,000,000

400,000,000

300,000,000

200,000,000

100,000,000

0 2004/2005

2005/2006

2006/2007

- 14.27 %

2004/2005

2005/2006

2006/2007

Page 202: dfl bundesliga report 2008 eng

REDUCTION OF LIABILITIES

LICENSED FOOTBALL 2003/2004 2004/2005 2005/2006 2006/2007

Total revenue in € ’000 1,275,749 1,519,690 1,520,934 1,747,815

RECORD EARNINGS

LICENSED FOOTBALL 30.06.2004 30.06.2005 30.06.2006 30.06.2007

Liabilities in € ’000 698,796 619,008 646,597 599,050

Professional football is a booming industry - total revenue of the 36

clubs and joint stock companies has increased continually over recent

years, clocking up around € 1.75 billion in the 2006/2007 season

which is comparable to revenue of many companies listed on the

MDAX. Bundesliga and Bundesliga 2 clubs rely on a balanced revenue

stream, derived from a mix of media income, matchday takings and

sponsorship revenue.

The 36 Bundesliga clubs have applied prudent budgeting to reduce their

liabilities during the 2006/2007 season and managed, for the first time,

to drop below the € 600 million mark. On the asset side, this is offset by

equity in the amount of € 433 million (a plus of 50 per cent compared to

last year).

BUNDESLIGA – A JOB-CREATION MACHINE

NUMBER OF STAFF IN LICENSED FOOTBALL 2004/2005 2005/2006 2006/2007

Total 31,059 34,103 34,805

The clubs and joint stock companies have developed into an important economic

factor. The number of directly or indirectly contracted staff who as full or part-

timers make up Enterprise Bundesliga is continually on the increase, turning

professional football into an important employer, especially in structurally

weak regions.

RECORD TAX AND FISCAL CHARGES

in € ’000

700,000

690,000

680,000

670,000

660,000

650,000

640,000

630,000

620,000

610,000

600,000

590,000

30.06.2004 30.06.2005 30.06.2006 30.06.2007

TAX AND FISCAL CHARGES 2004/2005 2005/2006 2006/2007

Flow of funds in € 379,343,015 460,739,685 549,936,417

Professional football thrives on its fans and has put its trust into the German

market. The general public benefits from the taxes and fiscal charges that the

clubs pay into the German state, thereby also positively affecting the economy

as such, as the matches generate revenue for gastronomy and tourism as well.

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0

+ 12.06 %

2003/2004

2004/2005

2005/2006

2006/2007

in € ’000

1,800,000

1,600,000

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

+ 37.00 % + 44.97 %

in €

600,000,000

500,000,000

400,000,000

300,000,000

200,000,000

100,000,000

0 2004/2005

2005/2006

2006/2007

- 14.27 %

2004/2005

2005/2006

2006/2007

Page 203: dfl bundesliga report 2008 eng

DFL Deutsche Fußball Liga GmbHGuiollettstraße 44-4660325 Frankfurt am MainGermanyT: +49 (0) 69-65005-0F: +49 (0) 69-65005-557E: [email protected]

THE STRUCTURES OF LICENSED FOOTBALLAfter 39 years, during which the German Football Association (DFB) had governed all aspects of the game

including professional football, the clubs and joint stock companies of the Bundesliga and Bundesliga 2 finally

took the plunge and established their own League Association. 18 December 2000 saw the foundation of

this new, independent body, which together with the DFB forms the two pillars upon which German football

rests. Equal in status with the regional and sub-regional FAs, the League Association is an ordinary DFB

member association vested with the right to vote at the DFB‘s triennial Congress.

Acting on behalf of the League Association, the DFL organises and deals with all of the professional game’s

operative aspects, which are comprised under the four headings of Rights and Licenses, Match Operations,

Finances and Licensing, as well as Marketing and Communication.

The six-strong supervisory council, whose remit is to monitor the DFL’s activities, consists of four members

elected by the League Association general assembly, plus the League President and Senior Vice-President.

The supervisory council also appoints the DFL Directors put in charge of the four departments outlined above.

The League Association itself has an eleven-members Executive Board consisting of the League President,

the Senior Vice- President and the Vice-President, four elected board members and the four DFL Directors.

20

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PREFACE 8 Dr Reinhard Rauball, President of the League Association

WORDS OF WELCOME 10 Michael Glos, Minister of State for Economic Affairs and Technology

01 STATE OF THE BUNDESLIGA 12 Christian Seifert, Chief Executive Officer DFL

02 THE DIVISIONS 34

MATCH OPERATIONS 36 Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL

MARKETING AND COMMUNICATION 50 Tom Bender, Chief Marketing Officer DFL

FINANCES AND LICENSING 64 Christian Müller, Chief Financial Officer DFL

RIGHTS AND LICENSES 78 Jörg Daubitzer, Vice-President Sales DFL

03 A CLOSER LOOK AT EUROPE 90

04 THE LICENSED CLUBS 104

BUNDESLIGA 106

BUNDESLIGA 2 124

05 FACTS AND FIGURES 142

BUNDESLIGAREPORT 2008

MEMBERS:

THE 36 CLUBS AND JOINT STOCK COMPANIES OF THE BUNDESLIGA AND BUNDESLIGA 2

DFL

DEUTSCHE

FUSSBALL

LIGA GMBH

THE LEAGUE

ASSOCIATION

LEAGUE ASSOCIATION BOARD

Eleven members:

– League President (Dr Reinhard Rauball)

– Senior Vice-President (Peter Peters)

– Vice-President (Harald Strutz)

– Four Board Members (Heribert Bruchhagen,

Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)

– Four DFL Directors (Christian Seifert,

Holger Hieronymus, Tom Bender, Christian Müller)

DFL SUPERVISORY BOARD

Six members:

– League President (Dr Reinhard Rauball)

– Senior Vice-President (Peter Peters)

– Four Supervisory Board Members (Dr Heinrich Breit,

Kurt Gaugler, Roland Kentsch, Manfred Müller)

sends Directors

LICENSING COMMITTEE

Five members:

– Vice-President (Harald Strutz)

– Four Board Members (Heribert Bruchhagen,

Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)

– One Substitute Member (Auditor of the League Association)

selects

elects by votenominates and supervises Directors

selects

DR HANS-PETER ADLER / JÖRG ALBRACHT / KLAUS ALLOFS / WERNER ALTEGOER / FRIEDHELMANDRES / RALPH ANSTOETZ / HANS-PETER APPEL / PETER ARENS / HANS-JÜRGEN BACKHAUSM A R T I N B A D E R / R U E D I B A E R / H A N S - A R T U R B A U C K H A G E / G R E G O R B A U M / K R I S T I A NBÄUMGÄRTNER / JOACHIM BAUR / RICHARD BAUR / BERND BECHTOLD / KLAUS BECK / FRANZBECKENBAUER / HERBERT BECKER / HORST BECKER / JOHANNES BECKER / HEIKO BEECKRAINER BEECK / DR HUBERTUS BEHNCKE / DR KLAUS R. BEHRENBECK / DIETMAR BEIERSDORFERANDREAS BEIL / GÖTZ BENDER / TOM BENDER / CHRISTIAN BERNER / DR WULF H. BERNOTATKARL-HEINZ BEUL JR. / HARTMUT BEYER / DIETMAR P. BINKOWSKA / PETER BIRCKS / DR MARTINBISKOWITZ / DR HOLGER BLASK / JOSEPH S. BLATTER / FREDI BOBIC / NORBERT BOCKSD I E T E R B O N G E R T / J Ü R G E N L . B O R N / U L F B O S S E / W A L T E R B R A N D / J O S E F B R A U N E RDR HEINRICH BREIT / BJÖRN BREMER / PROF. DR HELMUT BREUER / DR WERNER BRINKER WOLFGANG BRINKMANN / HERIBERT BRUCHHAGEN / GERD BRUNNER / ULRICH BRUNS / DIETERBUCHHOLZ / DR JENS BUCHTA / HANS-JOACHIM BURDENSKI / HENNING BÜRGER / MANFREDB URGSM ÜLLER / D I ETER B URKERT / M I C HAEL B URM ESTER / ALAI N M ARC EL C APARRO SHORST CHRISTOPEIT / DIETER CRAMER / LÜPPO CRAMER / JÖRG DAUBITZER / KLAUS DAUDELOTHMAR FREIHERR VON DIEMAR / JOHANNES DIETSCH / DR GÖTZ DIMANSKI / KARL-HEINRICHDITTMAR / JÜRGEN DOETZ / ROLF DOHMEN / UWE DOLL / FRANK DUSCHKA / HORST EBERSTEIND R G E R H A R D E C K E R / B E R N D E H I N G E R / T A Y E I C H / D R K A R L - G E R H A R D E I C K / J O S E F

ELLEBRACHT / KARL-HEINZ ELSÄSSER / HARTMUT EMRICH / BERND ENGE / DIRK ENGLERDETLEF ERNSTING / PETER EVERS / HERIBERT FASSBENDER / RAINER FEUERHAKE / KLAUSFICHTEL / WILFRIED FINKE / CHRISTIAN FIRLEY / KLAUS FISCHER / KLAUS-DIETER FISCHERPETER FISCHER / AXEL FORMESEYN / ENZO FRANCESCOLI / JÜRGEN FRANTZEN / OTTMARFRENGER / HUBERT FRIEDRICH / DIETER FRIESE / KLAUS FUCHS / DON GARBER / KURT GAUGLERRALF GAWLACK / BERNHARD GEITEL / BERND GESKE / JAKOB GEYER / AXEL GLEIE / DR GERALDGLÖCKNER / MICHAEL GLOS / JÜRGEN GLOWACZ / ERWIN GÖBEL / REINHARD GÖDEL / VOLKERGOLDMANN / DIRK GRABOW / WOLFGANG GRÄF / GÜNTHER GROSSMANN / FLORIAN GROTHESTEPHAN GRÜHSEM / ARTUR GRZESIEK / FRITZ GUCKUK / HELMUT HACK / HERBERT HAINERJÖRG HAMBÜCKERS / HEINZ HANKAMMER / MARKUS HANKAMMER / ROGER HASENBEIN / ROLFHAUER / RALF HAUPTMANN / CHRISTIAN HEIDEL / GERHARD HEIN / PROF. HORST HEINRICHSHARALD HEINZE / MANFRED HELL / AXEL HELLMANN / WALTER HELLMICH / PROF. DR HERBERTHENZLER / DR KARL-THEODOR HERFS / RALF HESKAMP / DR HUBERTUS HESS-GRUNEWALD / JUPPHEYNCKES / HOLGER HIERONYMUS / FRANZ-WILHELM HILGERS / JOHANNES HINTERSBERGERCHRISTIAN HINZPETER / DIETER HOENESS / ULI HOENESS / BERTRAM HÖFER / PETER HOFFACKERBERND HOFFMANN / PETER HOFMANN / WOLFGANG HOLZHÄUSER / KARL HOPFNER / MARTINH O R N B E R G E R / C L A U S H O R S T M A N N / H E I N Z H O S S I E P / W O L F G A N G H O T Z E / H E R M A N NHÖVELMANN / RALF HÜBER / DR DIETER HUNDT / JÜRGEN HUNKE / EIKE IMMEL / DR MARKUSIRMSCHER / HERMANN JANSEN / CHRISTINE JODLBAUER / BERND JURKE / OLIVER KAHNTHOMAS KALT / MANFRED KALTZ / FRITZ KELLER / ROLAND KENTSCH / MARTIN KIND / GERDKIRCHHOFF / ULF KIRSTEN / LARS KISSNER / DR KARL-LUDWIG KLEY / GÜNTER KLINGKOWSKIPROF. DR HORST KLINKMANN / JÜRGEN KLOPP / DR ALBRECHT KNAUF / PETER KÖHR / ROLFKÖNIGS / PROF. DR GÜNTER KONRAD / KARL-HEINZ KÖRBEL / PROF. DR REINER KÖRFERFRITHJOF KRAEMER / KATJA KRAUS / UWE KRAUSE / STEFAN KREBS / DR CHRISTOPH KRÖGERDR MICHAEL KROLL / GERD KRUG / HELLMUT KRUG / CHRISTIAN KULLMANN / STEFAN KUNTZWALTER KURZ / MICHAEL LAMECK / ROLF LANDRY / PETER LANGE / KLAUS LANGENSCHEIDTDR KLAUS DIETER LEISTER / WILLI LEMKE / UWE LEONHARDT / NORBERT LEOPOLDSEDERGIUSEPPE LEPORE / ULRICH LEPSCH / ZHANG LI / DR ALBRECHT VON LINDE / DR JÜRGENLINDEN / CORNY LITTMANN / HANNES LÖHR / JOACHIM LÖW / GUNNAR LÜBBEN-RATHJEN

DR REINHOLD LUNOW / PROF. DR PETER LUTZ / FRANK MACKERODT / FELIX MAGATH / FRANZMAGET / DR ULRICH MALY / LOVRO MANDAC / THORSTEN MANSKE / WILLI MANTEL / RALFANTHEY / HELMUT MARKWORT / HERBERT MARONN / HORST MARSCHALL / BERNHARDMATTES / NORBERT MAURER / GERD E. MÄUSER / PETER MAYER / GERHARD MAYER-VORFELDER / ANDREAS MECHLER / MICHAEL MEESKE / ELMAR MEIER / MICHAEL MEIERMICHAEL MEIER / PER MERTESACKER / RAINER MEYER / ANDREAS MÜLLER / CHRISTIANMÜLLER / DIETER MÜLLER / GERD MÜLLER / HORST MÜLLER / MANFRED MÜLLER / DRW O L F G A N G M Ü L L E R / E C K H A R T M Ü L L E R - H E Y D E N R E I C H / A N T O N N A G L / B I R G E R N A S SMICHAEL NEITEMEIER / WILLI NEUBERGER / WOLFGANG NEUBERT / FRIEDRICH NEUKIRCHKONSTANTIN NEVEN DUMONT / GÜNTER NIEMEYER / TILL NOACK / PETER NØRRELUND / MARCOECHLER / CHRISTOPH ÖFELE / DR JOHANNES OHLINGER / STEFAN ORTH / BERND OSTERLOHMICHAEL OTTOW / WOLFGANG OVERATH / PROF. DR-ING. GUNDOLF PAHN / ACHIM F. PETERSPETER PETERS / DR WILLI PFEIFER / GERD PIEPER / HORST POGANAZ / HANS DIETER PÖTSCHDR THOMAS PRÖCKL / HUBERT H. RAASE / DIETER RAMPL / DR DIRK RASCH / DR REINHARDRAUBALL / KARL RAUH / CHRISTIAN REICHERT / RUDOLPH REISCH / HANS HERMANN RESCHKEPHILIPP RESCHKE / ANDREAS RETTIG / ULI REUSS / STEFAN REUTER / ERNST OTTO RIECKHOFFTHOMAS RÖDER / ROLF ROJEK / PROF. DR DIETER ROMBACH / DR DIRK W. ROSENBAUMMICHAEL A. ROTH / JOCHEN A. ROTTHAUS / ULRICH RUF / ANDREAS RÜGER / KARL-HEINZ

RUMMENIGGE / LOTHAR RUSCHMEIER / ROLF RÜSSMANN / ERICH RUTEMÖLLER / JOSEFSANKTJOHANSER / FRANCISCO JAVIER GARCIA SANZ / DR CARL ALBRECHT SCHADE / MICHAELSCHADE / FRANZ SCHÄFER / ULRICH SCHÄFER / DR BURKHARD SCHAPPERT / ERWIN SCHEFFLERPROF. DR FRITZ SCHERER / MICHAEL SCHIEMANN / INGO SCHILLER / BERND SCHIPHORSTSTEPHAN A.C. SCHIPPERS / WALTER SCHLENKENBROCK / JURI SCHLÜNZ / JÖRG SCHMADTKELOTHAR SCHMAUSS / DR DETLEF SCHMIDT / DR JOACHIM SCHMIDT / LOTHAR SCHMIEDELP E T E R S C H M I T T / D R R O L F M A R T I N S C H M I T Z / G E O R G A D O L F S C H N A R R / D R S Y B I L L ESCHNEHAGE / SIEGFRIED SCHNEIDER / THOMAS SCHNEIDER / ROLF SCHNELLECKE / JOSEFSCHNUSENBERG / DIRK SCHÖLER / KLAUS SCHRAMM / FRITZ SCHRAMMA / JOCHEN SCHREIERDIETER SCHREMMER / PAUL VON SCHUBERT / HANS SCHULZ / MARCUS SCHULZ / WILLISCHULZ / GÜNTER SCHULZE / DR KLAUS-PETER SCHÜTT / RAINER SCHÜTTERLE / ANSGARSCHWENKEN / HANS-HERMANN SCHWICK / CHRISTIAN SEIFERT / WALTHER SEINSCH / WALTERSIANOS / JÖRG SIEBERT / ADALBERT SKAMBRAKS / DR MARKUS SÖDER / PROF. JOAN SOFRONC A R L O S O I R O N / S I E G F R I E D S Ö L L N E R / L A R S S Ö R E N S E N / D R B E R N D - G E O R G S P I E SD E S M O N D S Q U I R E / E R W I N S T A U D T / M I C H A E L S T E I D L / D R H O L G E R S T E I N / U L I S T E I NFRANK-WALTER STEINMEIER / DR GERNOT STENGER / PROF. DR RÜDIGER STERZENBACHACHIM STOCKER / UWE STÖVER / HARALD STRUTZ / FRANK SZYMANSKI / HANS-HEINRICHTAMME / MANFRED TERMATH / DR STEPHAN THIEL / JÖRG THOMAS / SIEGFRIED THOMASKLAUS THOMFORDE / OLAF THON / MANFRED THÖNE / CLEMENS TÖNNIES / DR REINHARDTT Ö P E L / A X E L T R E F F N E R / A R N O L D T R E N T L / T H O M A S T R E S S / H E N N I N G T R O L S E NDR CHRISTIAN UDE / ACHIM VANDREIKE / RÜDIGER VÖLKEL / ELMAR VOLKMANN / PETERVOSS / MIRKO VOTAVA / CHRISTIAN WAGGERSHAUSER / PETER WALPURGIS / HANS-JOACHIMWATZKE / ADOLF WEDEL / RAINER WEHNER / STEFAN WEIGAND / MARTIN WEIMER / WERNERW E N N I N G / D R E K K E H A R D T W E S N E R / K L A U S W E S T R I C H / K A R S T E N W E T T B E R GF R I E D H E L M W I E G E L M A N N / D R M A T T H I A S W I L K E N I N G / R O L A N D W I L K U S / M A T T H I A SM. WINTER / PROF. DR MARTIN WINTERKORN / HEINZ-DIETER WOLF / KLAUS-DIETER WOLFDR WERNER WOLF / THOMAS WOLFGRAMM / FRANK WORMUTH / RALF WOY / PROF. DRKLAUS L. WÜBBENHORST / ALEXANDER WÜERST / RONALD WULFF / DUAN XUAN / CHRISTIANZIEGE / DR STEFAN ZIFFZER / R U D O L F Z I P F / R A I N E R Z I P F E L / D R H E R I B E R T Z I T Z M A N N

Page 204: dfl bundesliga report 2008 eng

DFL Deutsche Fußball Liga GmbHGuiollettstraße 44-4660325 Frankfurt am MainGermanyT: +49 (0) 69-65005-0F: +49 (0) 69-65005-557E: [email protected]

THE STRUCTURES OF LICENSED FOOTBALLAfter 39 years, during which the German Football Association (DFB) had governed all aspects of the game

including professional football, the clubs and joint stock companies of the Bundesliga and Bundesliga 2 finally

took the plunge and established their own League Association. 18 December 2000 saw the foundation of

this new, independent body, which together with the DFB forms the two pillars upon which German football

rests. Equal in status with the regional and sub-regional FAs, the League Association is an ordinary DFB

member association vested with the right to vote at the DFB‘s triennial Congress.

Acting on behalf of the League Association, the DFL organises and deals with all of the professional game’s

operative aspects, which are comprised under the four headings of Rights and Licenses, Match Operations,

Finances and Licensing, as well as Marketing and Communication.

The six-strong supervisory council, whose remit is to monitor the DFL’s activities, consists of four members

elected by the League Association general assembly, plus the League President and Senior Vice-President.

The supervisory council also appoints the DFL Directors put in charge of the four departments outlined above.

The League Association itself has an eleven-members Executive Board consisting of the League President,

the Senior Vice- President and the Vice-President, four elected board members and the four DFL Directors.

20

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PREFACE 8 Dr Reinhard Rauball, President of the League Association

WORDS OF WELCOME 10 Michael Glos, Minister of State for Economic Affairs and Technology

01 STATE OF THE BUNDESLIGA 12 Christian Seifert, Chief Executive Officer DFL

02 THE DIVISIONS 34

MATCH OPERATIONS 36 Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL

MARKETING AND COMMUNICATION 50 Tom Bender, Chief Marketing Officer DFL

FINANCES AND LICENSING 64 Christian Müller, Chief Financial Officer DFL

RIGHTS AND LICENSES 78 Jörg Daubitzer, Vice-President Sales DFL

03 A CLOSER LOOK AT EUROPE 90

04 THE LICENSED CLUBS 104

BUNDESLIGA 106

BUNDESLIGA 2 124

05 FACTS AND FIGURES 142

BUNDESLIGAREPORT 2008

MEMBERS:

THE 36 CLUBS AND JOINT STOCK COMPANIES OF THE BUNDESLIGA AND BUNDESLIGA 2

DFL

DEUTSCHE

FUSSBALL

LIGA GMBH

THE LEAGUE

ASSOCIATION

LEAGUE ASSOCIATION BOARD

Eleven members:

– League President (Dr Reinhard Rauball)

– Senior Vice-President (Peter Peters)

– Vice-President (Harald Strutz)

– Four Board Members (Heribert Bruchhagen,

Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)

– Four DFL Directors (Christian Seifert,

Holger Hieronymus, Tom Bender, Christian Müller)

DFL SUPERVISORY BOARD

Six members:

– League President (Dr Reinhard Rauball)

– Senior Vice-President (Peter Peters)

– Four Supervisory Board Members (Dr Heinrich Breit,

Kurt Gaugler, Roland Kentsch, Manfred Müller)

sends Directors

LICENSING COMMITTEE

Five members:

– Vice-President (Harald Strutz)

– Four Board Members (Heribert Bruchhagen,

Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)

– One Substitute Member (Auditor of the League Association)

selects

elects by votenominates and supervises Directors

selects

DR HANS-PETER ADLER / JÖRG ALBRACHT / KLAUS ALLOFS / WERNER ALTEGOER / FRIEDHELMANDRES / RALPH ANSTOETZ / HANS-PETER APPEL / PETER ARENS / HANS-JÜRGEN BACKHAUSM A R T I N B A D E R / R U E D I B A E R / H A N S - A R T U R B A U C K H A G E / G R E G O R B A U M / K R I S T I A NBÄUMGÄRTNER / JOACHIM BAUR / RICHARD BAUR / BERND BECHTOLD / KLAUS BECK / FRANZBECKENBAUER / HERBERT BECKER / HORST BECKER / JOHANNES BECKER / HEIKO BEECKRAINER BEECK / DR HUBERTUS BEHNCKE / DR KLAUS R. BEHRENBECK / DIETMAR BEIERSDORFERANDREAS BEIL / GÖTZ BENDER / TOM BENDER / CHRISTIAN BERNER / DR WULF H. BERNOTATKARL-HEINZ BEUL JR. / HARTMUT BEYER / DIETMAR P. BINKOWSKA / PETER BIRCKS / DR MARTINBISKOWITZ / DR HOLGER BLASK / JOSEPH S. BLATTER / FREDI BOBIC / NORBERT BOCKSD I E T E R B O N G E R T / J Ü R G E N L . B O R N / U L F B O S S E / W A L T E R B R A N D / J O S E F B R A U N E RDR HEINRICH BREIT / BJÖRN BREMER / PROF. DR HELMUT BREUER / DR WERNER BRINKER WOLFGANG BRINKMANN / HERIBERT BRUCHHAGEN / GERD BRUNNER / ULRICH BRUNS / DIETERBUCHHOLZ / DR JENS BUCHTA / HANS-JOACHIM BURDENSKI / HENNING BÜRGER / MANFREDB URGSM ÜLLER / D I ETER B URKERT / M I C HAEL B URM ESTER / ALAIN MARC EL C APARRO SHORST CHRISTOPEIT / DIETER CRAMER / LÜPPO CRAMER / JÖRG DAUBITZER / KLAUS DAUDELOTHMAR FREIHERR VON DIEMAR / JOHANNES DIETSCH / DR GÖTZ DIMANSKI / KARL-HEINRICHDITTMAR / JÜRGEN DOETZ / ROLF DOHMEN / UWE DOLL / FRANK DUSCHKA / HORST EBERSTEIND R G E R H A R D E C K E R / B E R N D E H I N G E R / T A Y E I C H / D R K A R L - G E R H A R D E I C K / J O S E F

ELLEBRACHT / KARL-HEINZ ELSÄSSER / HARTMUT EMRICH / BERND ENGE / DIRK ENGLERDETLEF ERNSTING / PETER EVERS / HERIBERT FASSBENDER / RAINER FEUERHAKE / KLAUSFICHTEL / WILFRIED FINKE / CHRISTIAN FIRLEY / KLAUS FISCHER / KLAUS-DIETER FISCHERPETER FISCHER / AXEL FORMESEYN / ENZO FRANCESCOLI / JÜRGEN FRANTZEN / OTTMARFRENGER / HUBERT FRIEDRICH / DIETER FRIESE / KLAUS FUCHS / DON GARBER / KURT GAUGLERRALF GAWLACK / BERNHARD GEITEL / BERND GESKE / JAKOB GEYER / AXEL GLEIE / DR GERALDGLÖCKNER / MICHAEL GLOS / JÜRGEN GLOWACZ / ERWIN GÖBEL / REINHARD GÖDEL / VOLKERGOLDMANN / DIRK GRABOW / WOLFGANG GRÄF / GÜNTHER GROSSMANN / FLORIAN GROTHESTEPHAN GRÜHSEM / ARTUR GRZESIEK / FRITZ GUCKUK / HELMUT HACK / HERBERT HAINERJÖRG HAMBÜCKERS / HEINZ HANKAMMER / MARKUS HANKAMMER / ROGER HASENBEIN / ROLFHAUER / RALF HAUPTMANN / CHRISTIAN HEIDEL / GERHARD HEIN / PROF. HORST HEINRICHSHARALD HEINZE / MANFRED HELL / AXEL HELLMANN / WALTER HELLMICH / PROF. DR HERBERTHENZLER / DR KARL-THEODOR HERFS / RALF HESKAMP / DR HUBERTUS HESS-GRUNEWALD / JUPPHEYNCKES / HOLGER HIERONYMUS / FRANZ-WILHELM HILGERS / JOHANNES HINTERSBERGERCHRISTIAN HINZPETER / DIETER HOENESS / ULI HOENESS / BERTRAM HÖFER / PETER HOFFACKERBERND HOFFMANN / PETER HOFMANN / WOLFGANG HOLZHÄUSER / KARL HOPFNER / MARTINH O R N B E R G E R / C L A U S H O R S T M A N N / H E I N Z H O S S I E P / W O L F G A N G H O T Z E / H E R M A N NHÖVELMANN / RALF HÜBER / DR DIETER HUNDT / JÜRGEN HUNKE / EIKE IMMEL / DR MARKUSIRMSCHER / HERMANN JANSEN / CHRISTINE JODLBAUER / BERND JURKE / OLIVER KAHNTHOMAS KALT / MANFRED KALTZ / FRITZ KELLER / ROLAND KENTSCH / MARTIN KIND / GERDKIRCHHOFF / ULF KIRSTEN / LARS KISSNER / DR KARL-LUDWIG KLEY / GÜNTER KLINGKOWSKIPROF. DR HORST KLINKMANN / JÜRGEN KLOPP / DR ALBRECHT KNAUF / PETER KÖHR / ROLFKÖNIGS / PROF. DR GÜNTER KONRAD / KARL-HEINZ KÖRBEL / PROF. DR REINER KÖRFERFRITHJOF KRAEMER / KATJA KRAUS / UWE KRAUSE / STEFAN KREBS / DR CHRISTOPH KRÖGERDR MICHAEL KROLL / GERD KRUG / HELLMUT KRUG / CHRISTIAN KULLMANN / STEFAN KUNTZWALTER KURZ / MICHAEL LAMECK / ROLF LANDRY / PETER LANGE / KLAUS LANGENSCHEIDTDR KLAUS DIETER LEISTER / WILLI LEMKE / UWE LEONHARDT / NORBERT LEOPOLDSEDERGIUSEPPE LEPORE / ULRICH LEPSCH / ZHANG LI / DR ALBRECHT VON LINDE / DR JÜRGENLINDEN / CORNY LITTMANN / HANNES LÖHR / JOACHIM LÖW / GUNNAR LÜBBEN-RATHJEN

DR REINHOLD LUNOW / PROF. DR PETER LUTZ / FRANK MACKERODT / FELIX MAGATH / FRANZMAGET / DR ULRICH MALY / LOVRO MANDAC / THORSTEN MANSKE / WILLI MANTEL / RALFANTHEY / HELMUT MARKWORT / HERBERT MARONN / HORST MARSCHALL / BERNHARDMATTES / NORBERT MAURER / GERD E. MÄUSER / PETER MAYER / GERHARD MAYER-VORFELDER / ANDREAS MECHLER / MICHAEL MEESKE / ELMAR MEIER / MICHAEL MEIERMICHAEL MEIER / PER MERTESACKER / RAINER MEYER / ANDREAS MÜLLER / CHRISTIANMÜLLER / DIETER MÜLLER / GERD MÜLLER / HORST MÜLLER / MANFRED MÜLLER / DRW O L F G A N G M Ü L L E R / E C K H A R T M Ü L L E R - H E Y D E N R E I C H / A N T O N N A G L / B I R G E R N A S SMICHAEL NEITEMEIER / WILLI NEUBERGER / WOLFGANG NEUBERT / FRIEDRICH NEUKIRCHKONSTANTIN NEVEN DUMONT / GÜNTER NIEMEYER / TILL NOACK / PETER NØRRELUND / MARCOECHLER / CHRISTOPH ÖFELE / DR JOHANNES OHLINGER / STEFAN ORTH / BERND OSTERLOHMICHAEL OTTOW / WOLFGANG OVERATH / PROF. DR-ING. GUNDOLF PAHN / ACHIM F. PETERSPETER PETERS / DR WILLI PFEIFER / GERD PIEPER / HORST POGANAZ / HANS DIETER PÖTSCHDR THOMAS PRÖCKL / HUBERT H. RAASE / DIETER RAMPL / DR DIRK RASCH / DR REINHARDRAUBALL / KARL RAUH / CHRISTIAN REICHERT / RUDOLPH REISCH / HANS HERMANN RESCHKEPHILIPP RESCHKE / ANDREAS RETTIG / ULI REUSS / STEFAN REUTER / ERNST OTTO RIECKHOFFTHOMAS RÖDER / ROLF ROJEK / PROF. DR DIETER ROMBACH / DR DIRK W. ROSENBAUMMICHAEL A. ROTH / JOCHEN A. ROTTHAUS / ULRICH RUF / ANDREAS RÜGER / KARL-HEINZ

RUMMENIGGE / LOTHAR RUSCHMEIER / ROLF RÜSSMANN / ERICH RUTEMÖLLER / JOSEFSANKTJOHANSER / FRANCISCO JAVIER GARCIA SANZ / DR CARL ALBRECHT SCHADE / MICHAELSCHADE / FRANZ SCHÄFER / ULRICH SCHÄFER / DR BURKHARD SCHAPPERT / ERWIN SCHEFFLERPROF. DR FRITZ SCHERER / MICHAEL SCHIEMANN / INGO SCHILLER / BERND SCHIPHORSTSTEPHAN A.C. SCHIPPERS / WALTER SCHLENKENBROCK / JURI SCHLÜNZ / JÖRG SCHMADTKELOTHAR SCHMAUSS / DR DETLEF SCHMIDT / DR JOACHIM SCHMIDT / LOTHAR SCHMIEDELP E T E R S C H M I T T / D R R O L F M A R T I N S C H M I T Z / G E O R G A D O L F S C H N A R R / D R S Y B I L L ESCHNEHAGE / SIEGFRIED SCHNEIDER / THOMAS SCHNEIDER / ROLF SCHNELLECKE / JOSEFSCHNUSENBERG / DIRK SCHÖLER / KLAUS SCHRAMM / FRITZ SCHRAMMA / JOCHEN SCHREIERDIETER SCHREMMER / PAUL VON SCHUBERT / HANS SCHULZ / MARCUS SCHULZ / WILLISCHULZ / GÜNTER SCHULZE / DR KLAUS-PETER SCHÜTT / RAINER SCHÜTTERLE / ANSGARSCHWENKEN / HANS-HERMANN SCHWICK / CHRISTIAN SEIFERT / WALTHER SEINSCH / WALTERSIANOS / JÖRG SIEBERT / ADALBERT SKAMBRAKS / DR MARKUS SÖDER / PROF. JOAN SOFRONC A R L O S O I R O N / S I E G F R I E D S Ö L L N E R / L A R S S Ö R E N S E N / D R B E R N D - G E O R G S P I E SD E S M O N D S Q U I R E / E R W I N S T A U D T / M I C H A E L S T E I D L / D R H O L G E R S T E I N / U L I S T E I NFRANK-WALTER STEINMEIER / DR GERNOT STENGER / PROF. DR RÜDIGER STERZENBACHACHIM STOCKER / UWE STÖVER / HARALD STRUTZ / FRANK SZYMANSKI / HANS-HEINRICHTAMME / MANFRED TERMATH / DR STEPHAN THIEL / JÖRG THOMAS / SIEGFRIED THOMASKLAUS THOMFORDE / OLAF THON / MANFRED THÖNE / CLEMENS TÖNNIES / DR REINHARDTT Ö P E L / A X E L T R E F F N E R / A R N O L D T R E N T L / T H O M A S T R E S S / H E N N I N G T R O L S E NDR CHRISTIAN UDE / ACHIM VANDREIKE / RÜDIGER VÖLKEL / ELMAR VOLKMANN / PETERVOSS / MIRKO VOTAVA / CHRISTIAN WAGGERSHAUSER / PETER WALPURGIS / HANS-JOACHIMWATZKE / ADOLF WEDEL / RAINER WEHNER / STEFAN WEIGAND / MARTIN WEIMER / WERNERW E N N I N G / D R E K K E H A R D T W E S N E R / K L A U S W E S T R I C H / K A R S T E N W E T T B E R GF R I E D H E L M W I E G E L M A N N / D R M A T T H I A S W I L K E N I N G / R O L A N D W I L K U S / M A T T H I A SM. WINTER / PROF. DR MARTIN WINTERKORN / HEINZ-DIETER WOLF / KLAUS-DIETER WOLFDR WERNER WOLF / THOMAS WOLFGRAMM / FRANK WORMUTH / RALF WOY / PROF. DRKLAUS L. WÜBBENHORST / ALEXANDER WÜERST / RONALD WULFF / DUAN XUAN / CHRISTIANZIEGE / DR STEFAN ZIFFZER / R U D O L F Z I P F / R A I N E R Z I P F E L / D R H E R I B E R T Z I T Z M A N N