d.nisha Ist Mba

8/14/2019 d.nisha Ist Mba

http://slidepdf.com/reader/full/dnisha-ist-mba 1/19

D.NISHAIST MBA



What is Advertising?What is Advertising

?

Any paid form of non

personal presentation,and promotion of ideas

,goods or services by an.identified sponsor



My favorite Five adsMy favorite Five ads

§ VODAFONE – Happy to help§ PEPSI- Yeh dil maange more

§ SURF EXCEL- Daag acche hain§ FEVICOL- toote dilo ke alawa sab

kuch jode fevicol § AMUL- The taste of India



VODAFONEVODAFONE

1. Vodafone



Ø It has a high emotional appeal and the concept isvery creative.

Ø The ad is persuasive and the execution stylefollowed is musical.

Ø Children have often been used with imaginativeand excellent ideas in adverts creating alasting impact for the brands that theyendorse.

Concepts behind the AdConcepts behind the Ad



Why I like this ad?Why I like this ad?

ØØ The ad clearly depicts the message “Happy to Help”,

by showing the Pug every time helping the girlwherever she goes.

Ø Also the use of Pug as Vodafone relates it with theattributes of faithfulness.

ØVodafone as a brand in a subtle manner hasdeveloped a trust, saying i am there, so go ahead

let your hair down.



2. PEPSI



Concept behind this adConcept behind this ad

Ø This ad is humorous

Ø Celebrity endorsement for this ad

Ø “Yeh hai Youngisthan meri jaan”-targeting youth as prime customers.

Ø This ad was telecasted after the launch of koi milgaya and Lovestory 2050 that links the idea withit-doosri duniya ka(ETS)

Ø



Ø This ad tempts me to take pepsi even if I am not feelingthirsty

Ø The punch line ‘yeh dil maange’ more is very famousamoung youth

Ø Use of celebrities as brand ambassador-that attractsaudience

Ø The main reason for my liking is-my favorite starsHrithik and is Sharukh endorse this brand

Why I like this ad?



3. SURF EXCEL



Concepts behind the adConcepts behind the adØ The ad has important elements like appeal, desire,

conviction, simplicity and promise.Ø The message of “Daag acche hain” is the different

approach being used by Surf which makes itClutter free.Ø Using the brother-sister duo and brother trying to

make his sister happy is the successful emotional

concept being used from many years.Ø The ad is humorous and has a sense of belonging

ness.



ØØ The idea behind the ad is very catchy, and it certainlyadds ’’Recall’’ value.

Ø The ad reminds me of my childhood.Ø Innocent love and bonding between kids is one of the

most endearing communication which appeals toany target audience

Ø I personally think the tag line, ‘ daag acche hai ’works, (though some may term it negative), is for the fact that it denotes freedom to be

Why I like this ad?



4. FEVICOL



Concept behind the adConcept behind the ad

Ø Fevicol ad used surrealistic visuals, presentingfantastic scenes, unreal or distorted visuals

Ø The ad presented statements with new information at

the end i.e. they use visual taglinesØ Fun are used heavily as the dominant tones in thismedium

Ø Ads creating a mood or image by fashioning a desire

for the product by appealing to the viewer’ssensory/ emotional involvement.



Why I like this adWhy I like this adØ The Idea of the fevicol adverts is very

simple and straightforward.Ø I like the catchy tag line used by Fevicol

like§ Yeh fevicol ka majbood jood hein

tootega nahi § toote dilo ke alawa sab kuch jode

fevicol .§ fevicol aise jod lagaye acche se accha

na tod paaye.



5.AMUL



Concept behind this adConcept behind this ad

Ø Use of tag line ‘the taste of India’-shows patriotictowards India

Ø Emotional and informative

Ø It beautifully presents all the products of AmulØ Executive style-MusicalØ This ad is focusing rural India more in the endØ Its ad campaigns including “the country needs you.

Grow faster.” had a convincing impact on theconsumers .

Ø



Why I like this adWhy I like this ad

Ø Tempt me to eat amul productØ Music is catchy and easy comes in mindØ Patriotic feeling of belongingness to India

Ø The taste of Amul has not changed from the time Iwas watching

Ø Use of Utterly-Butterly Girl is veryinteresting

Ø I like the role Makkhan Singh, a sturdy jovial cow (a cartoon character)



THANK YOU

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