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7/28/2019 Entrepre Nur Ship
1/18
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7/28/2019 Entrepre Nur Ship
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Subject: Entrepreneur
Presented to:
Mr Abbass
Presented by:
Group Members: Roll Numbers:
Muhammad lkram 12052054-032
Muhammad Zeeshan 12052054-033
Sana Javaid 12052054-045
Sehrish Khalid 12052054-062
Semester 2rD (M.com)
Section BG.T road science College Gujarat
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Dedication
I dedicate this report to my parents. Because of their prayers and
encouragement I have been able to complete this report.
Praise is to Allah, the most Gracious and Merciful, who blessed me
with the knowledge and wisdom and enabled me to overcome this
task. Heartiest gratitude to my parents without their continuous
encouragement and love I could not have accomplished this task.
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Table of contents
Sr. No. Details Page No.1 Acknowledgement 5
2 Introductory page 6-7
3 Organizational Descriptions 7-9
4 Marketing plan 10-15
5 Industry analysis 16-17
6 Competitors analysis 18-20
7 Market analysis 20-21
8 Assessment of risk and contingences 21-239 Financial projections 23-35
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Acknowledgement
All praises and thanks for Almighty Allah who is entire source
of knowledge and wisdom to mankind. And whose uniqueness,
gave me enough courage, knowledge and ability to accomplish
this project.AndWe are also thankful to honorable professor Sir
Abbas Ali who provided us a chance to enhance our knowledge
and guided us at every step during our project.
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Introductory page
Name of organization: Supreme groups of colleges.
CO-Owners
Muhammad Zeeshan, Muhammad Akram, Sehrish Khalid, Sana
javaid
Profile of co-owners:
Muhammad Zeeshan MBA (finance).
Distt. Gujarat Contact # 0346-5809643
Zees ha n7 86 @yahoo.com
Muhammad Akram : M.Phil., (English)
Distt.guja ra t Co nt ac t # 03 32 -8 33 06 50
Sehrish khalid: B.B.A (Hourns)
Distt. Gujarat Contact # 0333-789552
sehri sh [email protected] m
Sana javaid M.com (Accounts)
Distt. Gujrata Contact # 0345-6915034
Date of commencement:
We are going to start this college on september 01, 2014
Contact information
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:sehrish%[email protected]:sehrish%[email protected]:[email protected]:[email protected]:[email protected]:sehrish%[email protected]:[email protected]:[email protected]7/28/2019 Entrepre Nur Ship
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Email address:
supreme [email protected]
Phone No:
0533-604978
0533-628392
Location:
Located at main G.T Road Jada near Punjab Colleg Gujarat.
Organizational DescriptionsMission statement:
We will provide quality education on bases of which we will attract the students
our first goal will be to achieve our mission successfully Our motto is to provide
pr of es si on al an d qu ali ty educati on at in te rna ti on al st an ders. We are st au nchl y
ze al ous an d fu ll y devo te d to im prove the mo ral , et hi cal an d reli gious st an ders of
students. InshAllah, we will provide valuable executive not only for s tudents but
also for the community, country and especially for their parents.
Services description:
There are the following comprehensive benefits and features of our
services.
We will provide comprehensive and detail information on internet whichwill be easily accessible information.
Online application form submission. Online admission. Practical exercises of all relevant subjects will be conducted in college. Multimedia lectures system we will be provided.
Description:
mailto:supreme%[email protected]:supreme%[email protected]:supreme%[email protected]7/28/2019 Entrepre Nur Ship
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We are going to provide the following major pogrammes
FSC (pre-medical and engineering) ICS, I.COM, from Gujaranwala board. B.COM, BSC, . From Punjab university. M.COM, MCS. M.B.AFrom university of Gujrat.
Benefit to customer:
Quality education at door-step. Pick and droop facilities for girls and boys. We will provide scholarships to students those who having 80 % and above
85% are totally free.
The lectures having above 95% results will be awarded increments. Library having 50000 books. Free dispensary. Multimedia lectures.
Objectives:
Our primary objective is to provide best results and take positio ns in board and
university.
Goal:
Our goal is to start the separate campuses for boys and girls and convert this
college into university.
Organizational Design
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Rules and regulation defined by management:
Following rules and regulation will be i mplemented by the management students
are advised to abide by these rules. No relaxation will be given to any students if
he or she breaks any rule.
Candidate must appear with original documents before the interviewcommittee at the admission.
Fee deposited once will not be refundable except certain cases as suggestby management.
A st uden ts ha vi ng le ss th an 90 % att en dance wi ll no t be al low ed in fi na lexamination board or university.
In case of absence or failure in college examination students will not beallowed to appear in final examination of board or university.
A st uden t shoul d gi ve respe ct to st af f an d hi s/ he r fe ll ow s. No students will allow smoking in the pr emises. No students will be allowed to sit in the class room if he or she will late for
more than ten Minutes.
Students can claim their dissatisfaction r egarding college life and studyeither to their teacher or to the principal, i f necessary.
The students are not allowed to leave the class without permission.
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College will not responsible for any mail sent to the student at his/hercollege address.
Management team& administration:
Muhammad Akram Principal of both campuses Muhammad Zesshan Vice principal/Finance manager Sana javaid HR officer Sehrish khalid Managing director Tayyab khan Administrator science Lab
Maryam Bibi Girls Affairs In-charge
Saba Butt Administrator computer lab Rafique Sweeper Dillnawaz Chief security officer Salman mailk Office boy An sa r na wa z Tran sp or t in -c ha rge
Faculty members:
Permanent:
Muhammad Zeeshan M.Phill in English Muhammad Akram MBA(finance) Sana javaid M.com (Accounts) Sehrish kahlid BBA honors Akma l ba loch MS C Mathe ma ti cs Sehrish Khalid MSC Biology Sana Javaid M. Com
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Ay es ha Muga l MA physi cs ,MSC chemis tryVisiting:
Nadeem arshad BBA honors
Mansoor Rehim MA Education Hammad Afzal MSC Economics As if Qa sim MCSP hy si cs Rohail khan MA Physical Education (PTI) Am ja d Al i MA Li br ar y Scien ce (L ibra ria n)
Marketing plan
Marketing plan of any organization consists on the 4ps i.e.
Product(services) Place Promotion pr ice
For our organization we will use these four as.
Services:
We will offer the best available services by utilizing all our reso urces. We will
offer the following programmers
F.sc I.com B.sc B.com
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M.com M..B.A
With that we offer a lot more facilities.
Seasonality programs:
Will offer the seasonal base programs that are regular classes will be following
throughout the year and in summer vocation will offers certain programs.
Incentive will be provided to our own students in the form of 50% discount on
each program.
Computer short courses. Typing course. English language course(IELTS) Improve writing course
Pricing strategies:
The prices which will charge will be as
Program
s
F.sc I.com B.com B.sc M..com&M..B.
A
Admi ss io
n fee
20 00/ 20 00 / 30 00 / 30 00 / 500 0/
Security
fee
1500/
Refundabl
e
1500/
Refundabl
e
20 00 /
Refundabl
e
20 00 /
Refundabl
e
3000/
Refundable
Tuition
fee
9500/ 9500/ 12000/ 12000/ 15000/
Labcharges 25 00/ 25 00 / 25 00 / 25 00 / 250 0/
Library
fee
20 00/ 20 00 / 20 00 / 20 00 / 200 0/
Transpor
t charges
1500/ 1500/ 1500/ 1500/ 1500/
Generato
r charges
Adjus te d
25 00 /
Adjus te d
25 00 /
Adjus te d
25 00 /
Adjus te d
25 00 /
Adjus te d
250 0/
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Sports
charges
1000/ 1000/ 1000/ 1000/ 1000/
Total 22500/- 22500/- 25500/- 25500/- 32500/-
Promotion &Advertisement strategies
The promotion of the college will do thr ough different methods.
News paper:
Local and national news paper will be used as a source of advertisement.
TV &Radio channels:
Different TV & Radio channels will be used as an advertisement source. Cable
operator will be contracted for this purpose. Opinion leaders will be used as a
tool to give advices to people on TV channels and tell the peoples about the value
of knowledge and also the role of this instit ution in this field.
Showing best results:
Adverti se me nt can be do ne by pr ov iding be st res ul ts an d ta kin g to p po si ti ons in
the board through this process we will attract the maximum students.
Banners and posters:
Banners will be used in the different places in a city to provi de the information
about the college.
Place:
Located at main G.T Road Jada near Punjab College Gujarat
Industry analysis
In the recant five year the literacy rate in Gujrata has gone up from 43% to 60%
which shows that the trend of education grown people like quality education.
Before 3 years, there were only 4 colleges Gujarat city and now there are 13 to 15
pr iv at e coll eges are set tl ed fo r highe r educa ti on . Pu nj ab Co ll eg e ha s re al ize d as a
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major force in this industry. In the last 3 years mostly colleges has been take n the
affiliation from Punjab University to take competitive advantage from others.
Porter five forces model:
We have done the analysis of industry by applying the porter five forces model.
Michal porter explained the five forces to analyze the industry. These forces are
Bargaining power of customer Bargaining power of supplier. Threat of new entry. Threat of substitutes Competition among competitors.
Now we will apply all this to analyze our industry.
Bargaining power of customer:
Bargaining power of customer is high in this industry. Because there are a
number of institutions in this industry and having almost similar servi ces if
anyone didnt facilitate the customer or charge more then the customer will
switch off.
Strategies Bargaining power of customer:
We will provide the better facilities to customers, and charge the fees according
to the economic conditions and the buying power of the customers. We will also
pr ov ide the bes t se rvi ce s to the cust om er and wi ll char ge accor ding to the
services. We will provide extra time to the customers in order to satisfy them.
Bargaining power of supplier:
The bargaining power of supplier is low because there are number are competitor
pr ov id in g alm os t sa me servi ces an d fa ci litie s wi th lit tl e di ff erence. If a su pp li er
fa il s to sa ti sfy the cu st om er s wi ll swit ch off . The pa ren ts of st uden t desire good
results but if supplier did not meat their desires he will switch to other suppliers.
Strategies:
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We will provide desirable results with hardworking and devotional strategies, an
also provide best quality education, facilities, and competitive environment for
students, where they can grow their skills and abilities.
Threat of new entry:The threat of new entry is high because there is no restriction from government
and also there is envir onment of education every one wants to get education in
innovative style that is people like that the educational institutes which has more
fa ci lit ie s aff or dabl e co st an d mo st imp ortan t tha t it ha s the pr act ical ap pr oa ch in
education. So any one who has huge capital and all these facilities have an open
entry in the market. He can capture the market at any time or any where.
Strategies:
We have effective and Strong strategies a gainst new entry we will provide
education in innovative style with low cost as compare to our facilities. We will
make strong market research on order to know the requirement of customer and
we will meat them very well.
Threat of substitutes:
Threat of substitute means that the services and facilities that we offering are
approximately similar to our competitors. The services and facilities that we
offering and they are offering the same but with low quality if they improve theirquality they can use as substitute against us in near future.
Strategies against Threat of substitutes:
Using update and innovative strategy for t echnology. We will update the
technology according to market need.
Competitors analysis
According to nature of our business and need and scope of education, following are the our
major competitors in this line of business;
Punjab Group of Colleges33 PICS College of commerce17 The Superior College20 M.A Jinnah college23%
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Others competitors:7%
Wings College
Islamic Asian college
ILM College
Competitor analysis:
Punjab Group of Colleges is our major competitor in Gujarat they provides sameservices like our business. They contained 33% of market share.
Financial projections
Financial resources:
Finance is arrange through equity finance sour ce
The finances description are as,
Finance provided by owners :
10 Lack arrange by the owners through equal contribution of Rs.100,0000 each.
Muhammad Akram Muhammad Zesshan Sana javaid Sehrish khalid
Initially we have made budget of Rs.40, 000,000 and Rs. I00,00 00 keep as a
reserve. The owner can draw 15% of their share out of profit 5% of share profit
will us as ploughing-back in business and other terms and condition are detailed
in contract. Land is arranged on lease with annual installments for 20 years .
ANALYSIS OF HR-PRACTICES
HRM PLANNING & WORKING
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HRM planning and Working has a focus on following challe nges as well as
opportunities.
HR STRATEGIES
CCuussttoommeerr oorriieenntteedd aapppprrooaacchh ttoo rreettaaiinn ccuussttoommeerrss llooyyaallttyy RReessttrruuccttuurriinngg:: iinncc lluuss iioonn ooff nneeww ccoorrppoorraattee ccuullttuurree RReetteennttiioonn ooff ccrriittiiccaall HHuummaann RReessoouurrccee MMoottiivvaattiioonn ooff eemmppllooyyeeeess
RECRUITMENT PROCEDURE
TThhee rreeccrruuiittmmeenntt pprroocceedduurree iiss aass ffoolllloowwss::
FFiirrsstt ppoossiittiioonn oorr vvaaccaannccyy iiss aannnnoouunncceedd iinn tthhee pprriinntt mmeeddiiaa tthhrroouugghhnneewwssppaappeerrss rreessppeeccttiivveellyy..
TThheenn aapppplliiccaattiioonnss aarree ssccrruuttiinniizzeedd aass ppeerr ssppeecc iiffiiccaattiioonn iinn tthhee jjoobb ddeessccrriippttiioonnaanndd jjoobb ssppeecc iiffiicc aattiioonn..
CCaannddiiddaatteess aarree bbeeiinngg sshhoorrtt-- lliisstteedd..
TThhee nneexxtt sstteepp iiss TTeesstt ooff sshhoorrtt-- lliisstteedd ccaannddiiddaatteess..
TThhee nneexxtt sstteepp ooff tthhee rreeccrruuiittmmee nntt pprroocceessss iiss tthhee iinntteerrvviieeww.. TThheeyy uuss uuaallllyyccoonndduucctt aa ssttrruuccttuurreedd aanndd sseemmii--ssttrruuccttuurree dd iinntteerrvviieeww ffoorr tthhee ccaannddiiddaatteess..
LLaasstt bbuutt nnoott tthhee lleeaasstt iiss tthhee vveerriiffiiccaattiioonn ooff tthhee ddooccuummeennttss ..
SSEELLEECCTTIIOONN::TThhee pprroocceessss ooff cchhoooossiinngg ffrroomm aa ppooooll ooff aapppplliiccaannttss tthhee iinnddiivviidduuaall oorr
iinnddiivviidduuaallss wwhhoo bbeesstt ffiitt tthhee sseelleeccttiioonn ccrriitteerriiaa ffoorr aa ggiivveenn ppooss iittiioonn.. TThheeyy hhaass ggoott vveerryy
eeffffeeccttiivvee aanndd eeffffiicc iieenntt sseelleeccttiioonn ccrriitteerriiaa..
PPaayy SSccaalleess && OOppppoorrttuunniittiieess::
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AA aaccccoorrddiinngg ttoo tthhee iinnffoorrmmaattiioonn ggaatthheerreedd bbyy uuss iiss aass ffoolllloowwss ::
EEmmppllooyyeeeess hhaavvee ggoooodd ssaallaarryy aass wwee ccoommppaarree ttoo ootthheerr GGoovveerrnnmmee nntt OOrrggaanniizzaattiioonnss
eemmppllooyyeeeess hhaavvee lleessss ppaayy iiff wwee ccoommppaarree tthheemm wwiitthh ootthheerr pprriivvaattee sseeccttoorr EEmmppllooyyeeeess
ccoommppaarraabbllee aatt ssaammee ddeess iiggnnaattiioonnss aanndd jjoobbss .. MMiinniimmuumm ppaayy RRSS ..66000000 aanndd aabboovvee