Erstaunliche Autos

By Hannes Hermes and Maximilian Kraft

11.01.2012

Contents The current situation

Forecast for the next three years

Solutions

2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

2

4

6

8

10

12

EA Competitor

Market Share (%)

Production costs at EA are 40 per cent higher than competitors

The workers at EA have a four-day week and high salaries

2012 2013 20140

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

0.5

EA

Productivity Forecast

EA Germany EA Belgium Chinese Car Maker

Indian car maker

0

50000

100000

150000

200000

250000

300000

Annual productivity rates

Cars per year

Productivity-improvement-Strategies Opening a new manufacturing centre

in India

Closing the manufacturing centre in Belgium

Increase from a four-day to a five-day week in Germany

GermanyChina

USA

0

5

10

15

20

25

30

35

40

45

50

Average hourly pay rates for assembly-line workers

$ per hour

Cost-saving-strategies Reduction of the workforce in Germany

R&D in Germany assembly-lines abroad

Purchasing components from China

Summary Aim to become more efficient

Close EA Belgium

Export from China

Expand to India

Thank you for your attention !