Herzlich Willkommen beim Cisco Up2Date · Herzlich Willkommen beim Cisco Up2Date Hans Greiner Enterprise Sales Manager 16. Jänner 2014 / Wien ... Connectivity Digitize Access to

© 2013 Cisco and/or its affiliates. All rights reserved.©2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Herzlich Willkommenbeim

Cisco Up2Date

Herzlich Willkommenbeim

Cisco Up2Date

Hans GreinerEnterprise Sales Manager

16. Jänner 2014 / Wien

© 2013 Cisco and/or its affiliates. All rights reserved.

Evolution of the InternetB

usin

ess

and

Soc

ieta

l Im

pact

Intelligent Connections

• Email• Web Browser• Search

ConnectivityDigitize Access to

Information• Social• Mobility• Cloud• Video

ImmersiveExperiences

Digitize Interactions (Business & Social)

• E-commerce• Digital Supply Chain• Collaboration

NetworkedEconomy

Digitize BusinessProcess Connecting:

• People• Process• Data• Things

Internet ofEverything

Digitizethe World


The Internet of Everything

Source: Cisco Internet Business Solutions Group, 2012

Delivering the right information to the right person, machine at the right time.

Leveraging data for decision making.

Physical devices andobjects connected tothe Internet and each other.

Connecting people in more valuable ways.


Amazing Things Happen When You Connect the Unconnected

of the World is Still Not Connected


What is the Value at Stake Over the Next Ten Years?

Source: Cisco Internet Business Solutions Group, 2013

The Internet of Everything has the potential to grow global corporate profits by 21% in aggregate by 2022.

What Fuels Internet of Everything Value At Stake?

Supply Chain/Logistics

Supply Chain/Logistics InnovationInnovation

Customer ExperienceCustomer

ExperienceEmployee

ProductivityEmployee

ProductivityAsset

UtilizationAsset

Utilization

09:00 - 09:15 Begrüßung

09:15 - 09:45 IT Trends und IT Strategien der Zukunft09:45 - 11:00 Cisco Unified Access – Die intelligente Plattform für

eine vernetzte Welt

11:00 - 11:15 Kaffeepause

11:15 - 11:45 Cisco bringt mit IWAN neues Leben ins W AN

11:45 - 12:15 Next Generation Security Update

12:15 - 13:45 Mittagessen

13:45 - 15:00 Cisco`s Collaboration Strategie - Roadm ap 2014

15:00 - 15:15 Kaffeepause

15:15 - 16:30 „Noch mehr U in UCS"

Agenda UP2Date Roadshow

© 2013 Cisco and/or its affiliates. All rights reserved.©2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

IT Trends und IT Strategiender ZukunftIT Trends und IT Strategiender Zukunft

Thomas LatzerEN Lead Austria

Jänner 15, 2014 / Graz


Agenda

Cisco’s Unified Framework – The Model for Next Generation IT

Cisco ONE

OnePK

eXtensible Network Controller

Cisco ONE: Top 5 Takeaways


Cisco Unified Framework- The Model for Next Generation IT


CHANGING


CHANGING FAST


Pace of Change is Accelerating

IoTCloud AppsMobile Big Data & Analytics

50B Connected Devices by

2020

80% of 80% of enterprise apps were deployed in the Cloud in

2012

300K apps available in 2010 –> 2M

in 2012

More data created in 2012 than the past

5000 years

Connected Connected devices will outnumber people by

2014


The Only Constant is Change

Business Implications

Technology Transitions

Mobile New Breed of Apps CloudData &

AnalyticsInternet of

Things

Experience Expectations

Growth & Innovation

Security & Privacy

New Business Models Globalization


Software Defined Network Drivers and Impact

SDN/OpenFlow market will grow to almost

$2 billion by 2016 … driven by the growing need for scalability & network programmability3

Scale, Programmability

…cloud is not just about

cost reduction. Agility will be a key benefit1

Human MiddlewareDevice Management Security

By 2020,

50 billion devices will be connected to wireless networks2

1 Gartner G00238288, Five Things That Private Cloud Is Not, 3 August 2012,Thomas J. Bittman

2Ericsson white paper, “More Than 50 Billion Connected Devices,” February 2011

3 IDC #235074, “Technology Assessment: The Impact of OpenFlow on Data Center Network Architectures” June 2012


What is SDN?


Basic Definitions

What Is Software Defined Network (SDN)?

“…In the SDN architecture, the control and data planes are decoupled, network intelligence and state are logically centralized, and the underlying network infrastructure is abstracted from the applications…”

Source: www.opennetworking.org

What is OpenStack?

Opensource software for building public and private Clouds; includes Compute (Nova), Networking (Quantum) and Storage (Swift) services.

Source: www.openstack.org

What is Overlay Network?

Overlay network is created on existing network infrastructure (physical and/or virtual) using a network protocol. Examples of overlay network protocol are: MPLS, LISP, OTV and VXLAN

What Is OpenFlow?

“…open standard that enables researchers to run experimental protocols in campus networks. Provides standard hook for researchers to run experiments, without exposing internal working of vendor devices…”

Source: www.opennetworking.org

Note: SDN is not mandatory for network programmability or automation Note: OpenFlow is not mandatory for SDN

Note: Applicable to SDN and non-SDNNote: Applicable to SDN and non-SDN


Network Programmability Models

Control Plane

Data Plane

Controller

Data Plane

Applications

Vendor-specific APIs

OpenFlow

2a Classic SDN

VendorSpecific(e.g. onePK)

Controller

Data Plane

Applications


OpenFlow

Control Plane

2b Hybrid “SDN”Applications

Virtual Control Plane

Virtual Data Plane

OverlayProtocols(e.g. VXLAN)


3 Network Virtualization/Virtual Overlays

Control Plane

Data Plane


Applications

1 Programmable APIs

Control Plane

Data Plane



Openstack and Network Overlays Apply to All Models (Physical/Virtual)Custom Features Can Be Built

CLI, SNMP, …


Cisco Open Network Environment Competitive Landscape

Point ProductHardware

Point ProductSoftware

ArchitecturalSolution

Programmatic APIs Virtual OverlayController and AgentOpenFlow or Other

Network Programmability Deployment Models


Software-Overlay Only Approach: The Real Story

REDUCED VISIBILITY

DIFFICULT TO TROUBLESHOOT

SECURITY CHALLENGES AND LACK OF COMPLIANCE

OverlayOverlay

Wow, this new technology will

totally make driver’s licenses

useless…

I see smoke but there’s no warning lights on my dashboard!?!

Network Visibility of Your Apps Today

Network Visibility of Your Apps on an Software Overlay

Perspective of an Overlay Startup Vendor

PHYSICAL

OVERLAY

OVERLAY

PHYSICAL


The Three Truths About Networking

http://blogs.cisco.com/news/three-truths-about-networking-the-next-chapter/

Network virtualization is different than server

virtualization

Application performance creates greater demand for

physical and virtual innovation

A software-only approach actually increases cost and

complexity

1 2 3


Simplicity Agility Flexibility

What Our Customers are Asking For

Abstraction Automation OpennessAchieved by:


The Evolving Network

SNA over IP

Voice over IP

Inline Power

Storage Networking

Network Virtualization

Unified Access

Unified Fabric

Unified Computing

The Network

Open Network Environment

SDNBig

DataSecurityStorageVideo Voice

TECHNOLOGIES HITTING THE NETWORK

CISCO INNOVATIONS


Orchestrated ConfigurableConfigurable

Network Aware AppsApp Aware NetworksApp Aware Networks

Programmatic InterfacesCommand Line InterfaceCommand Line Interface

AutomatedManagedManaged

Network Evolution

Today TomorrowTogether


Model for Next Generation ITModel for Next Generation IT

Services

Infrastructure

Platform

Applications

Application Interfaces

Infrastructure Interfaces

New Business Models Partner Ecosystem


TECHNICAL SERVICESADVANCED /PROFESSIONAL

SERVICES

PLATFORM SERVICESMANAGED SERVICES

CONSULTING SERVICESIoE EXCHANGES

IoT Solutions & Industry Apps

Business Processes & Enterprise Apps

3rd Party and Open Source EcoSystem

Analytics + Management + Orchestration

Services Platform – System Applications

Infrastructure Platform

Unified P

latform

Unified Data Center

Core Networking

AccessWIRED | MOBILE

Security

Cisco Video and Collaboration

Cisco Unified Framework: 3 Principles

Services

Innovate and win in our foundational priorities



SERVICES









Unified P

latform

Unified Data Center

Core Networking


Security


Services

Drive network value through Cisco Unified Platform




SERVICES








Unified P

latform

Unified Data Center

Core Networking


Security


Services



Increase relevance to businesses with applications and services



SERVICES








Unified P

latform

Unified Data Center

Core Networking


Security


Services

Cisco Unified FrameworkModel for Next Generation IT




SERVICES









Unified P

latform

Unified Data Center

Core Networking


Security


Cisco Open Network Environment (ONE)

Services

Cisco ONECisco ONE


Cisco ONE


SDN approaches (Cisco’s is “Cisco ONE”)

Virtual Overlays

• Recreates the network & services in software

• No network reliance through full abstraction

Controllersand Agents

• Central control function

• Manages flows

• One-to-many

• Understands network topology

APIs

• Exposing programmatic interfaces

• Allows an application to interact with the network

SDN SDN SDN


Rapid Application Development

3

C, JAVA, Python

onePK API Presentation – Service Sets

onePK API Infrastructure

IOS / XE(Catalyst, ISR, ASR1K)

NXOS(Nexus Platforms)

IOS XR(ASR 9K, CRS)

Data Path Policy Element Route Utility

Others…Discovery VTY Developer

Flexible Application Deployment• On a Service Blade• On an External Server• Directly on the Device

Comprehensive and Consistent Platform Support: • IOS/XE, NX-OS, IOS-XR

Comprehensive Service Sets• Expose the breadth of IOS

functionality, consistently• 700+ functions and counting

Developer Environment• Language of Choice• Programmatic Interfaces• Rich Data Delivery via APIs


Application Frameworks, Management Systems, Controllers, ...

Agents as Flexible Integration Vehicles

DeviceDevice

ForwardingForwarding

ControlControl

Network ServicesNetwork Services

OrchestrationOrchestration

ManagementManagement

PCEPPCEP NeutronNeutronOpenFlowOpenFlow PuppetPuppet NetconfNetconfOMIOMII2RSI2RS ……onePKonePK

OpenFlowOpenFlow

I2RSI2RS

PCEPPCEP

NeutronNeutron

OMIOMI PuppetPuppet NetconfNetconf ……

IOS / XE NX-OS IOS-XR

onePK API & Agent Infrastructure

Agent

Agent

Agent

Agent

Agent AgentAgent

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40

Industry’s Most Extensible Controller Architecture based on Open Daylight

RESTREST

Core Functionality

Cisco Advanced Functions

Cisco Apps Customer Apps ISV Apps

Network Infrastructure

JAVAJAVAMore

ComingMore

Coming

onePKOpenFlowMore

Coming

Open Src Apps

Extensible, Modular Architecture

Core developed on Open Daylight

Advanced Functionality for Production Deployments::

Applications

Extensibility allows the Controller to support a wide variety of use cases with topology-specific Apps and south-bound plug-ins

Monitor Manager

Transit Selection

Network Slicing

• Advanced Flow Management

• Flow Based Troubleshooting

• Role Based Authentication

• onePK Support

• Scalabilty

• Advanced GUI

• Cisco TAC support

Service Abstraction Layer (SAL)


Top Five Takeaways: Cisco Open Network Environment

1 Cisco ONE is a comprehensive response to SDN

2 Cisco ONE strategy embraces Open Standards + Cisco Innovation

4 Cisco XNC Controller is extensible platform for Application Development (Cisco + 3rd party) for production quality deployments.

5Cisco Overlay solutions address consistency across physical and virtual environments for Multi-hypervisor, Multi-service, Multi-cloud deployments

3onePK provides consistency across all platforms & operating systems; ability to host applications on-box, on a server, and in the cloud including on-premise or off, public, private & hybrid.

Thank you.

Documents

Herzlich Willkommen beim Cisco Up2Date · Herzlich Willkommen beim Cisco Up2Date Hans Greiner Enterprise Sales Manager 16. Jänner 2014 / Wien ... Connectivity Digitize Access to