Pepsi Presentation1

8/4/2019 Pepsi Presentation1

1/22


2/22

About pepsi...Pepsi Cola Company began in 1898.Thedrink is the Invention of Caleb Bradham, apharmacist and drugstore Owner in New

Bern

Pepsi merged with Frito lay in 1965

Pepsi also owned KFC , Pizza Hut andTalco Bell

PepsiCo was named Company Of TheYear by Beverage Industry Magazinein 2009
http://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=N


3/22

DIVERSITYPepsiCos diversification:

1.PHASE-I1960s: carbonated soft drink maker to a diversified foodand drink maker.

2.PHASE-2Diversified portfolio helped compete with super giants likeWal Mart

3.PHASE-345% increase in sales and a fourfold increase in its net

profits between 1996 and 2004.

2004:PepsiCo world's third largest food and beveragecompany.
http://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=N


4/22

ORGANISATIONAL

STRUCTURE PepsiCo had two units previously. Now switched to three units

to sustain growth rate and develop globally

PepsiCo Indian Foods PepsiCo Indian Beverages

PepsiCo

International


5/22

Our Mission

Our mission is to be worlds premierconsumer product focused on convenient

foods and beverages. We seek to producefinancial rewards to investors as we provideopportunities for growth and enrichment toour employees, our business partners and

the communities in which we operate. And ineverything we do ,we strive for honesty

,fairness and integrity
http://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=N


6/22

OUR VISION

Our vision is put into action throughprograms and a focus on environmentalstewardship, activities to benefit society,

and a commitment to build shareholdervalue by making PepsiCo a trulysustainable company.

PepsiCo's responsibility is to continually

improve all aspects of the world in whichwe operate - environment, social,economic - creating a better tomorrowthan today."


7/22

Donald M.KendallFounder

Ms .Indra K NooyiChairman and CEO

r.Praveen SomeshwarGeneral Manager

Mr.Sanjeev ChadhaPresident

Ms.Deepika WarrierVice President Of Marketin

baverages
http://images.google.co.in/imgres?imgurl=http://im.sify.com/sifycmsimg/aug2006/Finance/14273237_indra-nooyi_01.jpg&imgrefurl=http://sify.com/finance/specials/indra-nooyi/&h=470&w=300&sz=77&hl=en&start=1&usg=__QVz-O2seouOnbaqMajIWDt2Xl-I=&tbnid=p2izNt77LoblIM:&tbnh=129&tbnw=82&prev=/images?q=indira+nooyi&gbv=2&hl=en&sa=G


8/22

PepsiCo's EPS and ROE

Over the past 10 years,average total return

10.46%

Average annual increasein EPS 11.93%

Grew this annual year by13%

ROE maintained between28-37%
http://www.zimbio.com/pilot?ZURL=/Coca-Cola/articles/47/Cola+Wars+Coke+versus+Pepsi&URL=http://bp2.blogger.com/_9SoEE9d_aQo/R8LJX__jEhI/AAAAAAAAAGY/KuufLU-gicg/s1600-h/pepeps.JPG


9/22

Culture Of The

Organisation

The company has a professional but fun

corporate culture in which employees arefree to pursue their goals

The casual and collegial environment isheaded by the senior management who

are eager to hear question and ideas fromtheir junior colleagues .

Fortune magazine named pepsico as oneof the best for women and minorities to

work for.


10/22

TECHNOLOGICALDIMENSIONS

The average Pepsi can contain 40-50% recycled alluminiumwhich is standard across the company

The average Pepsi glass bottle also contains at least 25%recycled glass which is also standard across the industry

The average Pepsi plastic bottle contains 12% recycled plasticbelieved to be the highest among soft drink brand

Innovation in technology is the threshold in a competitivemarket therefore PepsiCo comes out with attractive anddesigned cans


11/22

INTERNATIONALDIMENSIONS

During the 1930s, international expansionbegan. The Pepsi-Cola trademark wasregistered in Latin America and the Soviet

Union, and franchises were awarded to bottlersin Canada. In 1934, the company moved to anew headquarters in Long Island City, New York

Pepsi is a multinational company. It operates in

several countries.

Pepsi operates in 200 countries and provide withmore than 500 beverages and snacks.


12/22

ECONOMICDIMENSIONS

Beverage and snack foods maker PepsiCo India clockedits highest volume growth in a decade- with its beveragebusiness growing over 32% in calendar year 09

India topped beverage volume growth in the Asia ,Mid-East and Africa region

In the October December quarter too , India was ahighest growing market in terms of volume at 21%.

The companys portfolio of carbonated and non

carbonated brands witnessed robust growth withmountain dew emerging as a fastest growing beveragebrand in the industry
http://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=Nhttp://images.google.co.in/imgres?imgurl=http://www.pepsico.com/PEP_company/overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_company/overview/index.cfm&h=142&w=142&sz=9&hl=en&start=11&usg=__r4zfjqw-AfUNm9pvv8hNx4x495w=&tbnid=qxtwCajYuHHKuM:&tbnh=94&tbnw=94&prev=/images?q=pepsi+logo&gbv=2&ndsp=18&hl=en&sa=N


13/22

SOME OF HIGHLIGHTS OF 2007

FINANCIAL RESULTS

Net revenue grew 12%,roughly three times the rateof global GDP growth.

Division operating profit

grew 10%.* Earnings per share grew

13%.*

Total return to

shareholders was 26%. Return on invested capital

was 29%.

Cash flow from operationswas $6.9 billion.


14/22

Social

ResponsibilityPepsiCos involvement in Indianagriculture worked towards agrisustainability, crop diversification, &

improving quality of life of farmers.Eg: PepsiCo Tropicana & Punjab AgriExport Corporation

PepsiCo works on reducing greenhousegas


15/22

Customers

After the 2005 pesticide controversy, Pepsi Co Indiachanged their strategy towards the market through theOYE BUBBLY and YOUNGISTAAN concepts

Advertised Pepsi through stars like Shah Rukh Khan andyouth icons like Mahendra Singh Dhoni and DeepikaPadukone.

The target audience was the youth who could be

influenced and persuaded to buy the productWon the confidence of people helped increase its salesall over India.

PepsiCo attracted the middle aged people by launching

diet PEPSI


16/22

REGULATORS

Indian Beverages Association (IBA)

IBA is PepsiCos single point of interaction with

the government and helps the company complywith safety guidelines and other regulations

The Indian Soft Drinks Manufacturers

Association (ISDMA) ISDMA representing by the two cola companies

is also being merged with the IBA .Thisassociation helps to regulate the value added

tax imposed by the government


17/22

COMPETITORS

Pepsi faces a stiff competition from cokeand fights for profits and other resources.

Advertisement and marketing plays amajor role in getting rid of the competitors.

Well designed bottles and Pepsis

association with football had attractedmore customers and took over a greatmarket share from coke.


18/22

VS.

COMPETITORS

TYPEPEPSI COKE


19/22

TYPEVERSION VERSION

Diet /

calorie Diet Pepsi /

Pepsi Light

Coca-

Cola

Light

Iced Tea LiptonBriskNestle

Lemon

Lime Soda7 Up

Sprite

Cherry

Soda

Wild Cherry

Pepsi

Cherry

Coke

Orange

JUICE Tropicana

Minute

Maid

Water AquafinaDasani

Bonaqua

Kinley

Ciel

Root Beer Mug Root

BeerBarq's

Sports

Drink

GatoradePowerade

PEPSI

VANILLA VANILLACOKE
http://en.wikipedia.org/wiki/Diet_foodhttp://en.wikipedia.org/wiki/Caloriehttp://en.wikipedia.org/wiki/Diet_Pepsihttp://en.wikipedia.org/wiki/Pepsi_Lighthttp://en.wikipedia.org/wiki/Diet_Cokehttp://en.wikipedia.org/wiki/Diet_Cokehttp://en.wikipedia.org/wiki/Iced_teahttp://en.wikipedia.org/wiki/Liptonhttp://en.wikipedia.org/wiki/Brisk_(beverage)http://en.wikipedia.org/wiki/Lemon-limehttp://en.wikipedia.org/wiki/Lemon-limehttp://en.wikipedia.org/wiki/7_Uphttp://en.wikipedia.org/wiki/Sprite_(soft_drink)http://en.wikipedia.org/wiki/Wild_Cherry_Pepsihttp://en.wikipedia.org/wiki/Wild_Cherry_Pepsihttp://en.wikipedia.org/wiki/Cherry_Cokehttp://en.wikipedia.org/wiki/Cherry_Cokehttp://en.wikipedia.org/wiki/Minute_Maidhttp://en.wikipedia.org/wiki/Minute_Maidhttp://en.wikipedia.org/wiki/Bottled_waterhttp://en.wikipedia.org/wiki/Aquafinahttp://en.wikipedia.org/wiki/Dasanihttp://en.wikipedia.org/w/index.php?title=Bonaqua&action=edit&redlink=1http://en.wikipedia.org/wiki/Kinleyhttp://en.wikipedia.org/wiki/Cielhttp://en.wikipedia.org/wiki/Root_beerhttp://en.wikipedia.org/wiki/Mug_Root_Beerhttp://en.wikipedia.org/wiki/Mug_Root_Beerhttp://en.wikipedia.org/wiki/Barq'shttp://en.wikipedia.org/wiki/Sports_drinkhttp://en.wikipedia.org/wiki/Sports_drinkhttp://en.wikipedia.org/wiki/Gatoradehttp://en.wikipedia.org/wiki/Poweradehttp://en.wikipedia.org/wiki/Poweradehttp://en.wikipedia.org/wiki/Gatoradehttp://en.wikipedia.org/wiki/Sports_drinkhttp://en.wikipedia.org/wiki/Sports_drinkhttp://en.wikipedia.org/wiki/Barq'shttp://en.wikipedia.org/wiki/Mug_Root_Beerhttp://en.wikipedia.org/wiki/Mug_Root_Beerhttp://en.wikipedia.org/wiki/Mug_Root_Beerhttp://en.wikipedia.org/wiki/Root_beerhttp://en.wikipedia.org/wiki/Cielhttp://en.wikipedia.org/wiki/Kinleyhttp://en.wikipedia.org/w/index.php?title=Bonaqua&action=edit&redlink=1http://en.wikipedia.org/wiki/Dasanihttp://en.wikipedia.org/wiki/Aquafinahttp://en.wikipedia.org/wiki/Bottled_waterhttp://en.wikipedia.org/wiki/Minute_Maidhttp://en.wikipedia.org/wiki/Minute_Maidhttp://en.wikipedia.org/wiki/Cherry_Cokehttp://en.wikipedia.org/wiki/Cherry_Cokehttp://en.wikipedia.org/wiki/Wild_Cherry_Pepsihttp://en.wikipedia.org/wiki/Wild_Cherry_Pepsihttp://en.wikipedia.org/wiki/Sprite_(soft_drink)http://en.wikipedia.org/wiki/7_Uphttp://en.wikipedia.org/wiki/Lemon-limehttp://en.wikipedia.org/wiki/Lemon-limehttp://en.wikipedia.org/wiki/Brisk_(beverage)http://en.wikipedia.org/wiki/Liptonhttp://en.wikipedia.org/wiki/Iced_teahttp://en.wikipedia.org/wiki/Diet_Cokehttp://en.wikipedia.org/wiki/Diet_Cokehttp://en.wikipedia.org/wiki/Pepsi_Lighthttp://en.wikipedia.org/wiki/Diet_Pepsihttp://en.wikipedia.org/wiki/Caloriehttp://en.wikipedia.org/wiki/Diet_food


20/22


21/22

Any Questions?


22/22

REMAIN

KUSHAL SINDHWANI

CHIRAG CHOPRA

NIRALI PAREKH NISHA SETH

NIKUNJ SOINGRA

AAKASH SHAH

Documents

Pepsi Presentation1